Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
World of Warships marks its 11th anniversary with a major content update featuring anniversary activities, a themed Event Pass, and the early-access Japanese cruiser Kurama, while World of Warships: Legends opens its autumn season with a new campaign and returning events.
From September 25 to 27, 2026, Lotte holds its first "Yukimi Daifuku Everyone's Moon-Viewing Party" at Sankaku Hiroba in the Shinjuku Sumitomo Building, with a giant moon photo spot, mochi-pounding, a lantern-launch experience, otsukimi-themed food trucks, and collaborations with Imuraya and ice cream critic Iceman Fukutome.
Accessory brand 33club has joined forces with shoe brand THREE TREASURES on its first-ever footwear collection, with a pre-order display at LAPIN ET HALOT in Omotesando running September 12 to 15 and online pre-orders opening the same day.
Acqua di Parma's flagship boutique at GINZA SIX will reopen on September 18, 2026, with a renewed space incorporating design by Dorothée Meilichzon that expresses the brand's Italian Art of Living through fragrance, design, and Japanese-inspired craftsmanship.
A new Bowl is joining the Showa-retro tableware series ADERIA RETRO on September 11, 2026, in six designs - a compact, rounded piece well suited to cereal, salads, desserts, and everyday use at the table.
From September 14, 2026, Alain Ducasse Chocolat Paris rolls out an autumn-winter collection at Le Salon, the dessert salon attached to its Nihonbashi Tokyo Atelier, headlined by the chocolate-filled afternoon tea Le Goûter alongside seasonal desserts such as Cabosse Chocolat and Sablé Marron Myrtille, each built around rich cacao and the flavors of fall.
From September 10 to 16, 2026, Earl Grey specialty shop & EARL GREY sets up a limited-time stand at Matsuzakaya Ueno's Autumn Delicious Food Fair, offering its event-favorite soft serve flavors alongside the buzzy "butter mochi" sweet in four varieties.
Kintsugi artisan Sho Takeshita's brand ANYTSUGI has released the Simple Kintsugi Kit -kumo-, a lacquer-free kit that lets people repair broken tableware in a single day and use the mended pieces as food-safe dishware afterward.
Asahi Beer is adding a new lemon-ginger flavored canned RTD to its "Mirai no Lemon Sour" lineup, on sale in limited quantities from October 20, while the brand's Original and Koime (rich flavor) variants move to year-round sale from the same day with a refreshed package design.
A special site for Astrae Oratio, the upcoming title from Dynamis One, goes live ahead of TOKYO GAME SHOW 2026, revealing booth imagery, a world-first playable demo split between Scenario and Battle modes, the "Scenario Screening – Prologue" stage program, and a new "Prologue Digest PV" set to premiere on the show's opening day.
arma bianca has opened pre-orders for Ani-Scent incense sticks featuring Eren and Levi from TV anime Attack on Titan through AMNIBUS, an online shop for original anime and manga merchandise, with orders starting Monday, August 31.
Attipas debuts three new baby shoe designs styled after firefighters, police officers, and animals like capybaras and raccoons, arriving September 8 in charcoal, navy, and muted fall/winter tones.