All 14 LOA Fragrances Gather at Harajuku's 'LOA POPUP TOKYO' Pop-Up, With the Brand's First Hair Tool and 'DRESS' Hair Wear Also Unveiled
Fragrance brand LOA is opening a nine-day pop-up called 'LOA POPUP TOKYO' in Harajuku, Tokyo, from September 19 to 27, 2026, letting visitors try all 14 of its scents alongside the debut of its first hair tool and a new scented scrunchie made with hair wear brand DRESS.