Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Suntory is turning its canned jasmine shochu green tea mix into a year-round, nationwide product, with the "Matsurika Green Tea Mix (JR) Can" set to expand beyond its convenience-store-only debut and hit store shelves across Japan from November 4.
Suntory is releasing "Additive-Free Delicious Wine. Sparkling <Fragrant Luxury Fruit>" nationwide for a limited time from November 4, a white sparkling wine bursting with the fruitiness of white grapes, mango, and peach in a gold-toned can.
Takara Shuzo's new "Gyugyugyu" non-alcoholic sour, made with whole-fruit puree in Peach, Lemon, and Grapefruit flavors, goes on sale nationwide from October 6, 2026.
Thank You Mart is releasing Halloween collaboration merchandise featuring Casper, Hot Stuff the Little Devil, and Chucky, with all items priced at ¥390 (¥429 tax included). In-store sales begin in stages from late September 2026 at Thank You Mart locations nationwide, and online pre-orders open on September 9, 2026 at 12:00 PM.
New That Time I Got Reincarnated as a Slime acrylic character stands and an acrylic coaster with stand are now available for pre-order on the CharaON! online shop.
From September 9 to 22, 2026, Hankyu Umeda Main Store's Koto Koto Stage 12 hosts THE CURATED TIME (時を、美しく重ねる。), a limited-time event featuring six jewelry, fashion, beauty, and sweets brands, including several appearing at Hankyu Umeda for the first time.
Tohoku Food Marathon 2027 will be held in Miyagi Prefecture's Tome City on Sunday, April 18, 2027, with runner entries opening at midnight on September 12, 2026. The 2027 race adds a new travel package linking Tome, Minamisanriku, and Kesennuma for international runners, fuller use of an AI concierge platform, and five race categories for runners of every level.
From October 1 to November 30, 2026, the Japanese restaurant Shimizu at Tokyo Prince Hotel is serving a limited-time "Japanese Afternoon Tea – Autumn Sweets with Minamoto Kitchoan," pairing seasonal wagashi from the long-established confectioner with washoku savories such as temari sushi and domestic beef steak.
TOKYO STATION CAFE -THE NORTH DOME-, set inside Tokyo Station's century-old red-brick Marunouchi North Dome, is offering a weekday-only "Premium Afternoon Tea" packed with autumn flavors from September 14.
Tsukiji Chitose's seasonal Yaki-imo Mochi is back, wrapping soft Ayamurasaki sweet potato mochi around a rich Tanegashima Anno sweet potato filling blended with condensed milk, egg yolk, and butter for a sweet-potato-pie-like flavor. Available for a limited time at two Haneda Airport locations.
Cosmetics brand VECUA Honey is renewing its Wonder Honey Toro Toro Hand Cream lineup on September 8, 2026, adding a new nail-care ingredient, two new scents, and refreshed packaging while keeping its signature light, non-sticky moisture.
NatureLab's WetBrush, loved in more than 70 countries, is releasing a new styling brush that combines detangling and shine-boosting bristles, arriving at Loft stores from September 10 ahead of a nationwide rollout on November 1.