Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Starting March 18, 2026, Kona's Coffee is adding a spring-limited matcha and strawberry pancake to its menu at locations across Japan, available through May 17.
Kumamon's 2026 birthday event at Kumamon Square in Kumamoto City brought a big surprise — the release of English, Korean, Chinese, French, and Thai versions of the hit song "Come On! Kumamon!"
Kyoto Oimo Daisakusen 2026 brings 15 specialty sweet potato shops to Umekoji Park from March 26 to 29, featuring national baked sweet potato grand prix champions and a packed lineup of food, experiences, and family activities.
A fresh pink lemonade-scented version of LAGOM's best-selling morning face wash is heading to PLAZA stores in Japan starting May 14, 2026, in limited quantities.
Lineage 2M is celebrating its 5th anniversary with a major update set to arrive on March 25, 2026. Heroes from Records of the Three Kingdoms are teased, and an official anniversary livestream is scheduled for March 19.
bonjour records is releasing two new colors of its exclusive collaboration tote bag with L.L.Bean. Pre-orders open March 13, 2026, with general sales starting April 10.
A new Hello Kitty collaboration eyeliner from the Love Liner brand is arriving at Don Quijote, Apita, and Piago stores across Japan starting March 13, 2026.
Mai-sen's popular spring item, the Sakura Shrimp Croquette made with freshly boiled and stir-fried Suruga Bay sakura shrimp, returns for a limited time from March 18 through April 28, 2026.
MATO by MARLMARL debuts its 2026 spring/summer first wave under the theme "team PARENTing," introducing the new waterproof DOLLY TOTE BAG, the sliding-strap ZIP LINE PHONE BAG, and the JOEY BACK PACK in a fresh ECRU color.
The "Milky Subway: The Galactic Limited Express — We Traveled to the Edge of the Galaxy! Exhibition" is coming to Shinsaibashi PARCO from April 4 to 19, 2026, featuring a sign event by director Kameyama Yohei on opening day.
A new additive-free skincare set using rare white lavender grown exclusively in Misato Town, Akita Prefecture, went on sale March 11. Developed through a community workshop with local residents, the "Misato Sekka Skincare Set" pairs a mist toner and pump lotion at ¥3,310.
Asahi Soft Drinks is releasing Mitsuya Ultra Strong Lemon, a carbonated beverage featuring the sourest lemon flavor in the Mitsuya brand's history, starting March 17.