Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Sirotan's directly run stores nationwide and its online shop welcome the "Sirotan Birthday Fair" from July 10, 2026, with a "Sirotan Puka Puka Marine Park" theme, limited-edition goods, a no-lose lottery, character greetings, and pop-up stores in Nagoya and Tokyo.
Skechers is releasing a collaboration collection with the beloved character Care Bears™ on July 10, 2026, reimagining the brand's iconic silhouettes — including Skechers Street™ UNO for women and light-up and UNO LITE models for kids — in Care Bears' signature colorful style.
Starting Friday, July 31, 2026, fashion brand SMELLY is launching a three-color nail polish collection with a hint of autumn nuance, available in stores and online for ¥1,100 each.
Available on weekdays through August 7, 2026, SORANO HOTEL's new "Private Retreat" plan pairs a 60-minute spa treatment with a seasonal Japanese-style afternoon tea in an 86-square-meter guest room, limited to one group per day, with optional access to the infinity pool.
Soratoshiba by Yona Yona Ale, the craft beer brewing restaurant inside Escon Field HOKKAIDO, is holding its first "Soratoshiba Aki no Bakushu Matsuri 2026" (Autumn Beer Festival) on September 12-13, 2026, offering up to 18 kinds of craft beer along with seminars, workshops, and stage activities.
Com2uS Holdings' idle-growth game Soul Strike is teaming up with the beloved mobile game MiniGame Paradise, bringing new LR/UR pet characters, a limited-time summon event, a reimagined minigame, and a new event dungeon.
The PC anime-style action RPG SoulWorker rolled out a major update on July 9, 2026, opening the new main-story chapter "Episode 3" with three new mazes and the Desolate accessory series, alongside a third collaboration with Last Origin featuring new avatars, A.R Cards, and a run of commemorative in-game events.
AmiAmi has opened pre-orders for MegaHouse's new 1/8 scale finished figure of Yuki Mori from the Yamato Girls Collection, capturing her in the black Dezariamu suit she wears while synchronizing with Major Alphon's dreams in Space Battleship Yamato – Yamato yo Towa ni REBEL3199.
Square Enix has kicked off Square Enix Summer Sale Part 2, offering discounts on titles marking anniversaries such as the 30th year of the Star Ocean series and the 35th anniversary of FINAL FANTASY IV, alongside the first-ever sale of Life is Strange: Reunion.
Starting July 9, Starward revives its collaboration with Kotobukiya's anime Frame Arms Girl alongside Version 3.1, bringing a new summer event, swimsuit skins, and three new original Star Operators available through limited-time gacha.
THE HAIR BAR TOKYO's Summer POP-UP runs at NEWoMan Yokohama from July 23 to August 12, 2026, spotlighting three brands over three weeks — TURTLE STORY, Colette Malouf, and THBT — with limited and early-release hair accessories plus up-style demonstrations.
Tokyo Bay Ariake Washington Hotel unveils its newly renovated lobby on July 15, 2026, themed as an "extraordinary oasis enveloped by shimmering water and light," complete with a Packing & Dressing Room for guests attending nearby conventions. A members-only renewal plan and a second Yurikamome collaboration room, themed as a mini train museum, are also introduced.