Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Popular Setagaya bakery étéco bread is launching two limited-time California Prune creations — a Mugwort Bagel and a Gateau Breton — in two phases from May through June 2026.
Starting May 9, 2026, Camfort at Everglades Biwako in Shiga Prefecture is introducing a sleep tourism plan that uses canoeing, campfire, and digital detox as a pathway to deeper rest, with a tent sauna added on weekends.
Excelsior Caffè is introducing a new frozen drink series called "Milce" on May 21, 2026. Made with whole milk from Hokkaido's Nemuro and Kushiro regions, the drinks come in three varieties alongside a new White Peach Cheese Tart dessert.
The fourth collaboration between Familiar and Kobe bakery Maman et Fille launches on May 15, 2026, featuring a limited-edition French biscuit tin paired with an eco-bag and three new biscuit-motif accessories.
Japanese ladies' fashion brand FRAY I.D has released its 2026 summer collection catalog online, featuring sheer blues and yellows under the theme "AFTER GROW."
Two limited-time pop-up shops featuring lovable character merchandise are heading to atman atman Sasazuka from May 16 to June 14, 2026.
Starting May 11, 2026, Ginza Cozy Corner will be offering a limited-time lineup of sweets featuring both red-flesh and green-flesh melons, including shortcakes, milk crepes, decoration cakes, and cream puffs, at fresh cake stores nationwide.
GODIVA Japan's new Habutae Kurumi chocolate sweets, created in collaboration with Fukui's century-old wagashi shop Hayakawa Confectionery, are expanding to select GODIVA shops across Japan from May 15, 2026. Two varieties are available individually from 410 yen.
Korean brand GRVRGROVE will hold its second Osaka pop-up store at Hankyu Umeda Main Store from May 20 to 26, 2026, showcasing the latest 26SS "Wear yourself" summer collection.
A new in-hotel café, Café NUPURI, opened at Hakodate Onuma Prince Hotel on May 2, 2026, serving specialty coffee, sweets, and light meals amid the scenery of Onuma Quasi-National Park.
Ryotei Hanzuiryo, a Michelin 1-Key ryokan set within Japan's first national park in Nagasaki's Unzen Onsen, is offering an exclusive limited accommodation plan for May and June 2026, featuring early summer kaiseki cuisine, a selectable special benefit, and a private bath reservation.
A new collaboration between HERALBONY and Kracie brings a limited-edition Naive Cool Body Soap to shelves from May 22, 2026, featuring artwork by Shiga-based artist Kahoru Sugimoto.