Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Revlon's popular Kiss Sugar Scrub line gets a cooling new addition — the Kiss Sugar Ice Scrub in Pure Mint — offering an icy, refreshing feel alongside gentle exfoliation and moisture care from July 21, 2026.
Osaka's own Pine Ame teams up with Rinku Premium Outlets for a summer-only seaside photo spot and giveaway campaign, running July 1 to August 31, 2026.
Kodansha released a long-awaited spin-off novel in the bestselling Rudolf and Ippai Attena series on July 1, 2026, marking both the series' 40th anniversary and 40 years since author Hiroshi Saito's debut, alongside a present campaign offering signed books and gift cards.
The night entertainment event returns for the 2026/27 J1 League season, adding a club-first laser lighting show and the fan-favorite "超熱狂FIREWORKS" display across all four featured night matches at Edion Peace Wing Hiroshima.
From July 18, 2026, three highway restaurants in Tochigi, Shizuoka, and Shiga are offering summer-only "mega portion" menus weighing approximately 1kg each, combining local specialties into eye-catching, hearty dishes for drivers on their summer trips.
Sawee Sikdang, a leading Korean nakkopse franchise, is opening its Nagoya Sakae store on Thursday, July 9, bringing the Busan specialty dish to central Japan.
From July 10 to August 31, Sayama Ski Area in Tokorozawa, Saitama runs its ocean-themed water park daily as the "Super Water Fest," debuting a new Wide Slider and a snow-based Cool Area, plus a Sea Day on July 20 and extended hours for the Saitama Seibu Lions' Aofes 2026.
SCREAM, a Fukuoka-based ice cream brand, has teamed up with the café division of French fashion house agnès b. on a summer-only ice cream called "b. cool !!", now available at five agnès b. CAFÉ locations across Japan.
Seibu Ikebukuro Main Store's basement food hall is hosting a Summer Depachika Gourmet Fair through July 14, offering store-exclusive bento boxes, deli sets, and limited-edition chilled sweets perfect for sharing with family and friends.
Seibu Ikebukuro Main Store's B1F Depachika Sweets & Gift section is offering a limited-time lineup of Tanabata-themed wagashi, jelly, and cakes through July 7, 2026, featuring refreshing flavors and photogenic designs inspired by the Milky Way and starry summer sky.
Shake Shack's first Kyushu location opens in Hakata on July 21, 2026, bringing Fukuoka-only menu items, artwork by local artist Marumiyan, a charity dessert, and an opening-day giveaway for the first 100 guests.
Mobile Factory's location-based game series Station Memories! is holding a collaboration campaign with the TV anime SHIBOYUGI: Playing Death Games to Put Food on the Table from August 3 to August 31, 2026, featuring a limited-time gacha and a mission-based in-game event.