Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Construction machinery rental company AKTIO begins selling original apparel and everyday lifestyle goods, including T-shirts, caps, a Hydro Flask limited model, masking tape, and magnets, at its official AKTIO BRAND SHOP online store starting July 1, 2026.
New Miffy-themed design T-shirts have arrived at AS KNOW AS plus, available through ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores from June 2026.
Beef Kitchen Stand Hanare, a new wagyu restaurant from Yakko Dining, opens July 1, 2026 at Yokohama Nishiguchi Ichibangai, the last new shop to join the five-and-a-half-year-old dining alley near Yokohama Station before it closes on September 30, 2026.
BIRKENSTOCK opened its sixth concept store in Japan in Shibuya on July 1, 2026. Designed around the theme of "Flow," the store uses natural materials and brand-inspired details to showcase BIRKENSTOCK's world.
Japanese eyewear brand BLANC and ADAM ET ROPÉ release a four-model special-order collection featuring summer blue photochromic lenses, on sale from July 1, 2026, at ADAM ET ROPÉ HOMME stores and J'aDoRe JUN ONLINE.
Japanese sports seat maker BRIDE has released a new original flat cap featuring its signature B mark logo, on sale from July 1, 2026 at BRIDE Meister Shops and dealers nationwide.
Datsugoku Gokko launches a new "Escape Across Japan" project with an Okinawa-themed summer event running through August 2026, featuring new maps, a mid-event weather change, and limited-time swimsuit character skins.
Heroine Make's popular Long UP Mascara Super WP N, renewed for even greater staying power, adds a naturally flattering dark taupe that pairs with any makeup. The limited-edition shade goes on sale Wednesday, July 8, 2026.
Hokkaido Wine begins reservations on July 1, 2026, for its new "Weekend Only Sushi Pairing Tour," pairing wines from its Otaru winery with sushi from a neighborhood restaurant loved by locals.
C4 Connect's mobile RPG Idle Girls has opened the final stage of its 6th Popularity Character Election on July 1, 2026, where the top 16 sub-generals compete from scratch, alongside a new "Grand Election – Heart-Fluttering Photo Studio" campaign site offering a lottery for prizes including a HUAWEI MatePad 11.
Cybird's hit otome game Ikémen Prince: Beauty and Her Beast celebrates its 6th anniversary on July 1, 2026, with a new theme song PV, an announced collaboration with Animate Gratte, and pre-orders for a limited-edition mirror mini case goods set.
IN MIST, a mist-to-drink supplement brand born from a Suntory in-house venture, will hold a pop-up at Daikanyama Tsutaya Books from July 14 to August 5, 2026, where visitors can try the water-free, one-push supplement in person.