Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
From November 4, 2026 to January 11, 2027, six hotels and wedding venues in Tokyo, Yokohama, Nagoya, and Osaka are serving a winter-limited afternoon tea created with Australian organic cosmetics brand Jurlique, featuring rose-themed sweets alongside savories and scones.
Sonic the Hedgehog Arita Ware "Infinite Blue," limited to 50 pieces worldwide at 1,000,000 yen each (tax included), goes on sale from October 9, 2026, with an on-site sale at SONIC the Exhibition in Ikebukuro PARCO and an online lottery.
Puffy & Sweety, STPR's first takeaway sweets shop and the fifth installment of the STPR PARADISE project with SWEETS PARADISE, opens in Ikebukuro, Tokyo, on November 1, 2026.
Gundam apparel shop STRICT-G is adding three autumn items to its NEW YARK series, including a T-shirt, a long-sleeve T-shirt, and a coach jacket. Pre-orders open October 2 at Premium Bandai, with in-store sales starting October 10.
New Sumikkogurashi goods themed "Sumikko Namainichi" will go on sale from around early November 2026 at retailers and online shops nationwide, with stationery, pouches, bags, plushies and more.
From January 16 to 22, 2027, "The Sumo Show HIRAKUZA in HAKUBA" brings live sumo bouts with English commentary to Hakuba Village, Nagano, with 6:00 PM shows and tickets at ¥8,800.
From October 9 to 12, 2026, Shibuya L Street hosts "Oolong Journey," where visitors enter with an airplane-mode smartphone and Suntory Oolong Tea. Admission is free and no reservation is required.
Sword Art Online Chess Collection goods featuring newly drawn illustrations and deformed illustrations go on advance sale at Animega × Sofmap stores and online from October 2 to October 18, 2026.
A pop-up shop of handmade oshi-katsu goods by creators from across Japan runs at Yurakucho Marui from October 17 to October 25, 2026, with a record 55 brands and more than 3,500 items.
Starting October 1, 2026, THE ALLEY's autumn-winter menu lets customers choose any of its teas as the base of the Brown Sugar Milk Tea series, alongside the Rich Milk Tea series with chai and honey and a Fruit Tea series with berry, yuzu, and apple.
Advance tickets for Tokyo Christmas Market 2026 at Shin-Toyosu (November 20 to December 25) and Shiba Park (December 4 to December 25) went on sale October 1, sold online only through KKday. Adults who buy in advance receive an original mug with a venue-exclusive design.
Tom and Jerry Wakuwaku Street runs at the 6th-floor special venue of Sogo Yokohama from October 14 to 27, 2026, with four food themes, around 200 or more event-limited items, and photo spots.