Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Aoyama Flower Market is adding "Eau de Toilette Jasmine" to its popular fragrance series on July 3, 2026, completing the world-beloved trio of Rose, Muguet, and Jasmine. A customer preview event is also scheduled for June 15.
Starting May 29, 2026, the milk sweets brand Asagiri Milk will open a long-term pop-up at EkinakaLAB Fujisawa inside JR Fujisawa Station, running through around November 2026.
A canned beer blending Asahi's beloved "Maruef" lager with its dark "Kuro Nama" in a 1:1 ratio is set to go on sale nationwide on June 9, in limited quantities.
Nozawa Onsen Distillery is releasing BARREL-AGED GIN Small Batch Release 003, the third in their barrel-aged gin series, aged in an American oak barrel that previously held bourbon and maple syrup. Available via lottery sale from May 26, 2026.
Benjamin Steakhouse's Kyoto location is launching a summer-limited "Yukata Experience Gourmet Plan" from July 1 to August 31, 2026, combining traditional yukata wearing with a premium New York-style steak course in a renovated machiya setting.
A pop-up bar showcasing Big Peat, the smoky blended malt Scotch whisky from Islay, Scotland, is running at Japanese Bar common in Higashi-Shinsaibashi until September 25, 2026.
From June 11 to 30, 2026, Biwa-ko Otsu Prince Hotel is running a special restaurant fair featuring ¥3,500 lunch courses and afternoon tea at five restaurants along the shores of Lake Biwa, celebrating the hydrangea season.
Biwako Marriott Hotel in Shiga Prefecture will serve the "Peach Afternoon Tea with Rose Aroma" at its lakeside restaurant from July 1 to August 31, 2026, featuring eight peach-based sweets and savory dishes made with local Shiga ingredients.
Butter Butler's popular summer treat, the Butter Lemon Cake, is back for 2026 with a refined recipe. Made with New Zealand cultured butter and Setouchi lemon peel, it's available from June 1 at stores including NEWoMan Shinjuku, Lumine Shinjuku, and Ecute Edition Shibuya.
Two sweets brands are popping up at Hakata Ekínaka Ming's POP UP SPACE in June 2026 — Hokkaido newcomer Butter no Joou (Butter Queen) from June 1 to 15, followed by the SNS hit cookie brand AMILY from June 16 to 30.
The second Cath Kidston × Hello Kitty collaboration collection goes on sale June 5, 2026, featuring 14 items across bags, apparel, accessories, and stationery — including book bags, frill totes, and a first-ever ring notebook and clear file.
The Central Biwako Touring Rally (CBTR2026) has opened entry registration on May 27, 2026. The rally runs from September 12 to November 23 and marks 5 years of circumnavigating Lake Biwa by motorcycle while collecting digital stamps.