Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Echigo Beer is bringing back its popular Hazy IPA after a four-year hiatus. The "Uruoi Hop Hore Hore Ale" goes on sale April 17, 2026, featuring a fruity hop aroma and a light, smooth finish.
FamilyMart's popular PIERRE HERMÉ Anthology sweets series reaches its 4th installment, introducing a new Macaron Sand flavor, the series' first tart, and its first chilled drink — all available nationwide from March 17, 2026.
Inspired by the golden hues of a Roman sunset, FENDI's new fragrance Sogni d'Oro blends French iris and Italian bergamot with a rich leather accord — a scent that captures the luminous spirit of Rome.
A limited-edition collaboration between Italian brand forte_forte and Japanese footwear label SUICOKE arrives on March 20, 2026, featuring sandals in two colorways crafted with artisanal detailing.
To mark the 75th anniversary of the Milky candy, FUJIYA CO., LTD. is releasing "Premium Milky," a richer version featuring twice the amount of Hokkaido fresh cream and a soft candy with a gently melting condensed milk sauce inside.
Ginbis has introduced two limited-edition snacks now available at convenience stores nationwide — Tabekko Doubutsu Sablé Milk Flavor and Mini Asparagus Double Chocolat Strawberry, each offering a unique twist on beloved classic biscuits.
Six adorable-yet-fierce Gloomy the Naughty Grizzly mascot charms are hitting capsule toy machines across Japan in late March 2026 — each with a carabiner clip and silicone ring, handy for marking bags, bottles, and more.
From May 1 to 10, 2026, the Fiorentina Pastry Boutique at Grand Hyatt Tokyo in Roppongi Hills will offer a special Mother's Day Sweets Collection featuring four elegant creations, including three new items.
The "Sekisui Castle Fresh Green Festival 2026" is scheduled to run from April 29 to May 24 at Gujo Hachiman Castle in Gifu Prefecture. Visitors can meet the actual castle lord, enjoy quiz battles, try on samurai armor, and take part in a variety of seasonal events celebrating the castle's lush spring greenery.
Japanese general goods maker HAC is releasing two sparkling new tumblers in spring 2026 — the aurora-shimmer Frozen Aurora Tumbler and the jewel-like Straw Tumbler Aqua Jewel, both priced at ¥1,480.
The Ibaraki-based Hagiwara Shuzo brewery has launched "FOREST Rooted Light -The First Batch-," the debut release of its wood-barrel-fermented FOREST series, completing the LOVE, SKY, FOREST lineup.
The hair care brand hiritu introduces the Balance Care Softener — its first foray into fabric care — offering two luxurious fragrances and a formula derived from hair care ingredients to keep clothes looking and feeling their best.