Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Samantha Thavasa Petit Choice is releasing a new lineup of wallets, pouch charms, and zipper charms inspired by four popular Disney cat characters — Figaro, Marie, Lucifer, and the Cheshire Cat — with online pre-orders opening July 3, in-store pre-orders from July 4, and full release from July 10, 2026.
Samantha Thavasa Japan Limited is releasing a 10-design lineup of bag charms and keyrings inspired by The Super Mario Galaxy Movie, in collaboration with Universal Products & Experience. Online sales begin July 3, with in-store sales following on July 4.
Sendai Umino-Mori Aquarium is holding its first summer night aquarium event, "Irukarnival," after regular closing hours from July 25 to August 23, 2026, and again during Silver Week from September 19 to 23. Themed around "jump," the after-hours event features dynamic dolphin and acrobatic performances alongside a rare look at animals' nighttime routines.
The VR horror attraction Senritsu Meikyu MEI returns to Hirakata Park in Osaka with a new "Paranormal Awakening" chapter from July 11, 2026, followed by a special crossover with horror icon Sadako running from July 18 to September 8, 2026.
The JB Honshi-Shikoku Expressway Group's Shikoku Megulink stamp rally runs from July 16, 2026 to January 31, 2027, encouraging visitors to collect stamps at about 217 restaurants, sightseeing spots, and other locations across Shikoku for a chance to win prizes.
From July 4 to August 23, 2026, Sodegaura City Local Museum in Chiba holds a special exhibition marking 100 years since the start of the Shōwa era, featuring citizen-curated memorabilia, a nostalgic recreation of a Shōwa-era living room, and hands-on event days including a VR experience of the Hiroshima atomic bombing.
Clapper's Diner on the 5th floor of Grand Cinema Sunshine Ikebukuro is offering an original menu inspired by Spider-Man: Brand New Day from July 10 to August 27, 2026, ahead of the film's July 31 nationwide release.
A Super Mario-themed participatory event, Super Mario: RUN TO THE GOAL in Hokkaido 2026, takes place at Daiwa House PREMIST DOME (Sapporo Dome) on September 13, 2026, featuring a decorated running course, photo spots, mini games, official merchandise, and food stalls. Runner registration opens July 10, and a companion Sapporo Walk Rally begins July 18.
From July 8 to July 22, 2026, Tokyo Milk Cheese Factory holds a pop-up event at JR Tokyo Station Square ZERO, offering an exclusive Cow Cow Sundae Mix Strawberry flavor alongside the brand's popular cheese cookies.
American multimedia art pioneer Tony Oursler is presenting his first major solo exhibition in Japan, Tech/Gnosis-Magic, Media, Art, at TOKYO NODE in Toranomon Hills from July 3 to September 27, 2026. The show gathers 49 works, including two world premieres, alongside a linked catalog, collaboration cafe menu, official goods, and a summer program of related events around Toranomon Hills.
Gakken has released the sticker dress-up picture book "Twin Princesses and 100 Dresses: Dream," the latest addition to a series whose cumulative print run has now topped 140,000 copies, featuring 1,128 peel-and-stick stickers across 11 dress-up scenes.
Hollywood Ranch Market and Ultraman have released three new T-shirts as the third installment of their collaboration, featuring monotone graphics inspired by the original series' opening sequence, flight scenes, and iconic poses, on sale from July 3 online and at select stores nationwide.