The 8th Ekiben Festival runs from November 20 to 22, 2026 at the North-South Free Passage of Shin-Yamaguchi Station, with more than 40 kinds of ekiben from across Japan, five kinds of station sweets and a prize drawing.
Sake Lees Madeleine Marukasu (酒粕マドレーヌ まる粕), a new JR PREMIUM SELECT SETOUCHI souvenir made with sake lees from an Okayama brewery, goes on sale on October 30, 2026 at Omiyage Kaido shops in Okayama, Kurashiki, Fukuyama and Onomichi and at online shops, from ¥297 tax included.
From November 3 to 13, 2026, a chocolate "Piyorin Godzilla" goes on sale at Piyorin Shop, Piyorin Shop Atelier and Piyorin Village, which is decorated in a Godzilla theme through November 17. Goods and a TOKAI STATION POINT stamp rally are also part of the collaboration.
From October 14 to October 27, a limited-time shop at Ekimaru A La Mode JR Osaka Station Central Exit Store will offer memorial goods for the 500 Series Shinkansen and Doctor Yellow, along with Ico the Platypus merchandise.
A carry case with Suica Penguin design details and a bundled limited-design plush goes on limited-quantity pre-order at the TRAINIART JRE MALL Store from 10:00 AM on October 9, 2026, priced at ¥29,700 (tax included).
On October 10 and 11, 2026, JR Kyushu's Tokyo Branch Office will run a goods booth at the 33rd Railway Festival in Odaiba, selling original railway goods and limited quantities of rare parts used on actual trains.
For the autumn festival of the Sawara Grand Festival from October 9 to 11, 2026, Sawara Shoka-machi Hotel NIPPONIA in Katori, Chiba, adds a daytime session on October 9 and 10 to its Premium Seat Plan, with seats on the second floor of a prefecture-designated cultural property for ¥12,000.
Two collaboration items between the Suica Penguin and outdoor brand LOGOS are coming to TRAINIART stores and online. The folding basket arrives on October 1, 2026, and the soft cooler on November 1, 2026, both at 5,480 yen including tax.
On October 4, 2026, 12 local idol groups from the Kinki region and 3 VTuber artists will perform a special live at JR Osaka Station's "Toki no Hiroba," while a local idol streaming championship runs on Virtual OSAKA Station 4.u from October 1 to 31.
JR West has revealed the onboard merchandise lineup for the Hagi x Gintama Goyomi collaboration aboard sightseeing train Marumaru no Hanashi, including acrylic stands, keychains, and stickers priced from ¥660 to ¥1,320, on sale October 3 through December 20, 2026, along with a newly added collaboration pamphlet distributed on board.
JR West's ICOCA mascot Icochan the Platypus is teaming up with denim brand EDWIN for a five-item collaboration collection launching September 18 at JR West station shops and the Train Box online store. The lineup features plush toys, a mascot, a pouch, a mini tote bag, and a sneaker keyring, all built around EDWIN's signature denim details.
Square Enix is bringing a real-life mystery-solving game touring Tokyo's Yamanote Line stations, in collaboration with Romancing SaGa 2: Revenge of the Seven. Reservations open September 17, 2026 through the Square Enix e-STORE ahead of an early-October release, with a random Seven Heroes sticker included for early buyers.
From October 3, JR East Hotel Mets Premier Sapporo revives its Suica Penguin Private Living Room concept room with a new autumn look, complete with exclusive guest novelties — and this will be the room's final run at the Sapporo property.
Starting September 16, 2026 (Wednesday), Fortnum & Mason is opening its first Japanese tea stand inside GRANSTA TOKYO, the underground shopping area within JR Tokyo Station's Marunouchi ticket gates, as its existing store there returns from a renovation-related closure with a new takeout-style format and grocery corner.
A limited-edition three-way collaboration between Suica's Penguin, travel media brand cotrip, and bag brand Kitamura brings the "Multi-Way Bag for Traveling with Suica's Penguin" to GRANSTA MALL this November, with only 500 pieces produced across two colorways.
From September 17, 2026, JR Hokkaido Fresh Kiosk releases 22 new original railway and Kitaca goods — including train-themed headmark stickers and rubber keychains, plus an eco bag and frost bottle featuring the Kitaca Ezo flying squirrel — available at Hokkaido Shikisaikan, Hokkaido Shiki Marché, and other locations.
JR Central's Oshi Tabi campaign is partnering with Star Detective Precure! The Movie: The Mysterious Garden and the Secret of the Two, offering Tokaido Shinkansen passengers an exclusive voice drama, smartphone wallpapers, postcards, can badges, and a chance to win original acrylic stands.
DOLCE FELICE's popular Tokyo Suica's Penguin Cream Sandwich Cookie is back on in-person sale, now available in limited quantities at NewDays+HANAGATAYA Gransta Tokyo Keiyo Street Store from July 1, 2026, following the closure of its previous storefront.
The limited-edition Okayama-Grown Shine Muscat Ice Bar from the JR PREMIUM SELECT SETOUCHI series returns for another year, going on sale August 4, 2026 at JR West station stores and 7-Eleven locations across western Japan and the Tokyo metropolitan area.
Santa Maria Novella, the storied Florentine fragrance house known as the world's oldest pharmacy, opens a new store on the third floor of JR Nagoya Takashimaya on August 1, marked by a two-day bottle engraving event.
A two-day PR event introducing JR Kyushu's D&S (Design & Story) trains takes place at Futako Tamagawa Tsutaya Denki on August 22 and 23, 2026, with in-train merchandise sales, an onboard meal panel display, and a children's uniform try-on experience.
Chuo Line Beer Works in Koganei marks its first anniversary on August 30, 2026, with a limited chestnut-inspired amber ale, a new standard pilsner, a two-day tap takeover weekend, and anniversary campaigns running through the season.
The seventh installment of the Suica's Penguin Bento series once again teams up with the long-selling Chicken Bento ekiben, launching a limited-quantity Chicken Nori Bento on July 24 alongside a matching cooler bag and an official X giveaway campaign.
Kissa Bon Voyage, a new nostalgic-style cafe inside JR Nagoya Station, is adding a Melon Parfait and Melon Ice to its night menu from July 14, 2026, celebrating the fruit at the peak of summer.
JR East Japan Urban Development is holding the 14th Musaura Ekimae Marché as a two-day night market at Musashi-Urawa Station on July 25 and 26, 2026, with workshops, general goods stalls, food trucks, and stage performances, plus part of the station's parking lot opened as a plaza for craft beer and food.
Starting July 17, 2026, Fukui Station is offering a new capsule toy featuring acrylic keychains that pair playful Fukui dialect phrases with cute illustrations of local stations, trains, and station staff.
From July 21 to September 7, GranSta Tokyo and GranSta Marunouchi inside JR Tokyo Station are holding their first-ever "Chilled Fruits" fair, bringing together 22 items built around juicy summer fruits like peach, mango, and berries — including 18 GranSta-exclusive chilled desserts, jellies, baked goods, and drinks.
BECK'S COFFEE SHOP is rolling out a series of summer 2026 refreshments and promotions dressed in a limited Suica's Penguin design, including the return of its popular Rich Lemonade on July 7, XL iced drinks at every location, and LINE-exclusive coupons.
To celebrate Piyorin's 15th anniversary on July 1, 2026, a limited-edition "15th Anniversary Piyorin" made with Aichi-grown Aikirari strawberries goes on sale from July 15 to 29 at Piyorin Shop, Piyorin Shop Atelier, and Piyorin Village near Nagoya Station.
JR Kyushu will release a summer-limited version of the "Enjoy! Huis Ten Bosch Ticket," bundling a round-trip JR ticket with a Huis Ten Bosch 1 DAY Passport voucher at an even greater discount for travel from August 1 to September 30, 2026.
Hotel Metropolitan Kamakura is offering a limited accommodation plan that includes an original handkerchief created through a collaboration between JR East Kamakura Station and メーカーズシャツ鎌倉, tied to the ongoing stamp rally event "鎌倉いろどりトリップ."
Starting May 29, 2026, the milk sweets brand Asagiri Milk will open a long-term pop-up at EkinakaLAB Fujisawa inside JR Fujisawa Station, running through around November 2026.
The Hisatsu Line between Yoshimatsu and Hayato stations, suspended since August 7, 2025 due to heavy rainfall damage, is set to resume service on June 28, 2026, from the first train of the day.
JR Kyushu's Hakata Station will hold a Rose Day event on June 2, 2026, offering free single roses to the first 500 visitors per session, along with a decorative rose object and a giant message board running from June 1 to 4.
The limited-edition Okayama White Peach Ice Bar from the JR PREMIUM SELECT SETOUCHI series is back for another year. It goes on sale on May 26, 2026 at JR West station stores and 7-Eleven locations across western Japan and the Tokyo metropolitan area.
A limited-time pop-up from Munyugurumi Patio is opening at the event space in front of JR Ikebukuro Station's south exit gate, running from May 19 to June 8, 2026.
A new cafe-and-gift shop called Piyorin Village is set to open at JR Nagoya Station's central concourse on June 15, 2026, completing the station's multi-phase renovation. The cafe will serve five or more varieties of the beloved Nagoya dessert from 7:00 AM daily, alongside a retail section offering over 100 exclusive products.
Girafe Crepe is opening its first JR station-based store at Ekimarche Osaka on April 23, 2026, bringing its signature crispy-chewy crepes to one of western Japan's busiest railway hubs.
GranSta Tokyo's 101 shop managers cast real votes to reveal their top 10 recommended bento boxes — all Tokyo Station exclusives, from European-style curry to premium wagyu steak rice bowls.
A special tour to Kokura Factory Railway Land opens for booking on April 8, 2026, offering factory tours, uniform try-ons, in-car announcement experiences, and hands-on technical activities for adults and children alike.
Hotel New Otani Tokyo and JR East are offering an exclusive members-only 2-night, 3-day tour combining a stay at Executive House ZEN with the luxury cruise train Train Suite Shiki-shima, departing July 2026.
Four new Suica Penguin regional character goods inspired by local traditions in Iwate, Miyagi, and Saitama go on sale from March 27, 2026 at TRAINIART stores and online.
JR Tokai is launching the 3rd collaboration between its Oshi Tabi campaign and The Apothecary Diaries light novel series, running from April 17 to July 20, 2026, with exclusive Shinkansen on-board content and an Osaka digital stamp rally.
A limited-edition collaboration tin combining Nagano's long-established spice shop Yawataya Isogoro with the beloved Suica Penguin character goes on sale at NewDays convenience stores across Nagano Prefecture on March 14, 2026.
Kokura Factory Railway Land at the Kokura General Vehicle Center in Kitakyushu is a facility that can only be visited through special tours. Two tour options are available for April 25, 2026, including one that travels directly into the facility by train.
A collaboration event featuring Cardcaptor Sakura: Clear Card and JR Tokai's Oshi-tabi service runs from March 18 to May 17, 2026, with exclusive Shinkansen content, a digital stamp rally across Kyoto, and original merchandise at Animate Avanti Kyoto.
A limited-time pop-up shop celebrating the BanG Dream! 10th anniversary opens at Sanseido Bookstore Nagoya Store from March 14 to 29, 2026, selling exclusive collaboration merchandise featuring specially drawn illustrations.
Toyohashi City in Aichi Prefecture is hosting a special collaboration event marking the Ultraman Series' 60th anniversary, running from February 28 to April 26, 2026. Highlights include a world-premiere VR experience, Tokaido Shinkansen AR photo frames, a city-wide stamp rally, and limited-edition merchandise and local specialty collaborations.
The Hello Kitty Shinkansen, set to retire on May 17, 2026, will host a special one-night farewell event called "Dreamy Night" at Shin-Shimonoseki Station on March 28, featuring DJ Hello Kitty, a live talk show with SCANDAL, exclusive shopping, and more.
Celebrating the 15th anniversary of the Kyushu Shinkansen full line opening, a Kagoshima tourism campaign titled "Kagonmarvelous" is scheduled from March 12 to June 30, 2026, featuring a stamp rally, a discounted train pass, prize campaigns, and more.
A unique Taiwanese noodle stall is opening on JR Nagoya Station's unused Platform 1 track space for 102 days from March 12 to June 21, 2026, creating a night market atmosphere right at the platform.
The popular confectionery brand Français, known for its fruit millefeuille, will open a limited-time pop-up shop inside JR Shinjuku Station at NEWoMan from February 24 to March 15, 2026.
JR Kyushu is offering a special day trip on the KAWASEMI YAMASEMI Limited Express from Hakata to Iizuka. The tour includes lunch at the popular Kaho Terrace, visits to the historic Former Ito Denemon Residence with its impressive seated hina dolls, and shopping at the Cacao Research Institute. Departing March 1, 2026.
JR Kyūdai-gakken-toshi Station, in partnership with AEON MALL Fukuoka Ito, Fukuoka Flower Market, and JA Yatsushiro Flower Division, will hold its first-ever Flower Valentine event to express gratitude to customers who regularly use the station and the mall.
Tokyo Station's Gransta shopping area launches its first-ever pudding election from February 17 to March 3, featuring 14 unique puddings ranging from classic custard to innovative flavors like pistachio and coffee. Vote for your favorite and enter to win prizes.
A special goshuin (temple stamp) rally at 78 shrines and temples across Kyushu begins February 20, 2026. Visitors can collect unique commemorative stamps at sacred sites across seven prefectures using special JR train passes.
A unique accommodation featuring trailers built with Antarctic-tested technology opens adjacent to Hakodate Station, offering unobstructed views of trains and the turntable.
A limited-time collaboration between Puella Magi Madoka Magica and Nagoya's transportation system brings stamp rallies, exclusive merchandise, character panels, and an original voice drama to the city from February to April 2026.
Mitsui O.S.K. Ferry Sunflower announces a special tour combining ferry travel to Shibushi with a chartered ride on the scenic Umisachi Yamasachi train along the JR Nichinan Line in March 2026.
A cute egg-shaped collaboration chocolate tin featuring ICOCA's mascot Ikochan the Platypus and Italian chocolate brand Caffarel is now on sale at limited JR West station stores.
A special campaign by JR Kyushu offers exclusive clear files to visitors who take the train to the exhibition at OPAM, running from January 17 to March 31, 2026.
Starting October 7, 2025, a special Railway Day campaign launches at NewDays and JR Tokai Retailing Plus stores. Purchase a 600ml Oi Ocha green tea bottle to receive one of six exclusive OJICO-designed train-themed bottle covers, including limited designs of the retired Tokaido Line 311 Series and Cassiopeia.
Summary This time, I went to Gotanda to have a drink at ❣️2. All the restaurants are very cosy and have a wide variety of food menus as well as alcohol menus! I had a hard time deciding what to order, but I just ordered what I wanted to eat as per my desire 😆! […]