Kimono Upcycle Brand Mimirin Opens First Store in Kyoto's Gion, Led by a 24-Year-Old Founder
Mimirin, a brand founded by 24-year-old Mina Ichikawa that turns retired kimono into teddy bears and gifts, opened its first physical store in Kyoto's Gion district on August 8, 2026, following a crowdfunding campaign that reached 110% of its goal.