Ehime Prefecture is blessed with beautiful coastlines and a warm climate on Shikoku, dotted with historical sites such as Dogo Onsen and Matsuyama Castle. It is also known as a production area for mandarins, making it an attractive region where you can enjoy fresh local fruits and traditional cuisine.
Dogo Onsen is one of the oldest hot spring resorts in Japan, located in Ehime Prefecture. The warm water that springs from its source heals the visitors. The historic building, Dogo Onsen Honkan, features beautiful wooden architecture and has appeared in Natsume Soseki's novel, making it a place rich in cultural charm.
The Imabari, Niihama, and Toyo area is located in Ehime Prefecture on Shikoku Island. It is a tourist spot known for the historic Imabari Castle and the beautiful Shimanami Kaido. Additionally, this cultural region offers local specialties such as 'Imabari towels' and traditional sake brewing, providing visitors with a rich experience of history and local culture.
The Matsuyama-Chuyo area is a beautiful region rich in history and culture, captivating visitors with sights like Matsuyama Castle and Dogo Onsen. In this area, where you can fully enjoy the charm of Shikoku, you can appreciate the landscapes created by its mild climate and abundant nature, while also experiencing the delicious local culinary culture.
Minyō-Uwajima is an area surrounded by the beautiful coastline and rich nature of Ehime Prefecture, famous for the historic Uwajima Castle and the fresh seafood dish Tai-meshi from Uwajima. With a warm climate and diverse culture, this region is an attractive tourist destination that provides healing and inspiration to its visitors.
A special commemorative collection celebrating the 50th anniversary of Sanrio's beloved magazine "Monthly Strawberry News" is now available, featuring frame stamps and cushions as a set. Pre-orders begin October 1, 2025, at Japan Post's online shop.
A special pop-up store featuring The Apothecary Diaries anime opens at five Hands locations across Japan, offering exclusive autumn-themed merchandise with new original artwork of Maomao and Jinshi.
The beloved Water Hashira "Giyu Tomioka" returns in stunning detail from the hit anime "Demon Slayer Kimetsu no Yaiba"!
A comprehensive Japanese language learning book covering particles and common expressions has been published, featuring explanations in Japanese, English, Chinese, Spanish, and Vietnamese with practical examples for international fans of Japanese anime and manga.
Animate releases new "Puella Magi Madoka Magica" merchandise featuring ice cream-themed original illustrations of Madoka, Homura, Mami, Sayaka, and Kyoko, along with a special fair campaign.
A historic collaboration between Tokyo's 450-year-old incense house Nippon Kodo and Fukushima's renowned Miyaizumi Meijo brewery brings forth "AKIGASUMI," a sake that evolves in aroma like a fine fragrance. Limited to 300 bottles.
Wanibooks Co., Ltd. will release Seigo Suzuki's first art book "Uttsuku - Japanese Beauty Collection" on November 11, 2025 (Tuesday). To commemorate the release, a solo exhibition "Japanese Beauty Collection" will be held in Harajuku from November 7-11.
A new limited edition blended whisky created jointly by Nikka Whisky's former and current chief blenders, featuring rare aged malt whiskies from multiple distilleries including Miyagikyo, Ben Nevis, and Yoichi.
A new matcha-flavored carbonated beverage launches in Japan, featuring natural ingredients and innovative packaging designed for the perfect first sip experience.
Suntory releases special zodiac-themed products featuring the upcoming Year of the Horse design, including whisky and beer products scheduled for November release
To commemorate the 16th anniversary of Attack on Titan on September 9, 2025, a new merchandise project launches featuring 52 carefully selected illustrations, each with a unique serial number plate.
JUME BONSAI, a new bonsai brand by master bonsai artist Daisuke Mariko, has officially launched on September 8, 2025, proposing bonsai as artistic works that visualize moments where one feels "alive" despite being motionless.
KANMAKI, a 73-year-old foil manufacturer in Kyoto, has developed Kiraha, an innovative foil transfer sheet that allows anyone to create beautiful foil decorations simply by tracing with a ballpoint pen. The product is now available on Hobonichi Online Store as part of the Hobonichi Techo 2026 lineup.
![[Limited Time] Refreshing Autumn in a Cup: Warabi Mochi Drink Earl Grey Lemon Tea Debuts!](https://assets.hldycdn.com/cdn-cgi/image/format=webp,width=400,quality=75/445af0fa-6712-40a1-a051-954f38e449e2.jpeg)
Introducing a new drink perfect for the start of autumn - the "Warabi Mochi Drink Earl Grey Lemon Tea", available for a limited time starting September 7, 2025. Enjoy the refreshing and elegant taste perfect for this early autumn season.
Dandelion Chocolate Japan launches its Autumn Collection 2025, featuring maple cookies, coffee toffee, and seasonal café treats starting September 4th.
Fashion brand AIR TOKYO releases new Attack on Titan merchandise featuring iconic scenes from the anime, including stylish t-shirts and Survey Corps-inspired MA-1 jackets.
Four new adorable Doraemon lifestyle products are launching across Japan this September. These charming accessories and organizers bring the beloved blue cat's magic into everyday life, with pre-orders now available online and store releases beginning mid-September.
Arma Bianca launches two new K-On! merchandise items featuring the beloved Afterschool Tea Time band, including a functional cassette player and decorative big pennant.
A new Kirby-themed cosmetic compact featuring the beloved pink character riding his iconic Warp Star is now available for pre-order through Premium Bandai, priced at 5,940 yen.
Lotte will launch a special collaboration between Sanrio's beloved character Kuromi and the popular chocolate snack Koala's March, available exclusively online with original clear file bonus.
A revolutionary shake-and-drink canned Basque cheesecake launches Monday, September 8th, 2025, bringing authentic Basque region flavors to Japanese vending machines with a unique melting texture.
A new collection of premium bite-sized yokan has arrived at Kuzefuku Shoten stores. These elegant Japanese confections feature traditional techniques and carefully selected ingredients, perfect for seasonal greetings or business occasions.
Three new limited-edition nama chocolate flavors bring the essence of autumn to chocolate lovers, featuring rich chestnut, sweet potato, and nutty gianduja varieties.
Hokkaido's beloved chocolate maker ROYCE' introduces eight delightful Halloween-themed products, featuring pop-up surprise boxes, colorful character chocolates, and festive packaging perfect for the spooky season.
A new series of 12 adorable floating animal toys that make cute sounds when pressed will be available from early September 2025, perfect for festivals and events.
Two new soft vinyl figures from the popular anime series Dandadan are now available for pre-order from MegaHouse. The Dover Demon and Chikichita figures capture the occult atmosphere of the series.
Special holographic posters featuring the beloved Doraemon are now available to celebrate his birthday on September 3rd. The first edition includes three designs with premium hologram foil finishing.
A new 1/7 scale figure featuring Hatsune Miku in Wing Gundam Zero EW design from the Gundam 45th Anniversary collaboration project will be released in June 2026.
Adorable snowman-style trading plushies featuring popular Jujutsu Kaisen characters are now available for pre-order, with seven different designs including two secret characters.
Lovisia releases a new Pokemon lip balm collection featuring Pikachu, Gengar, Eevee, Snorlax and four new characters in stylish pastel packaging perfect for all ages.
Popular San-X characters including Rilakkuma, Sumikko Gurashi, and Tarepanda are featured on limited edition Morinaga Biscuit packaging, complete with DIY craft activities and special campaign prizes.
Seven-Eleven Japan launches a new almond tofu-flavored version of their popular Shirokuma shaved ice dessert, available nationwide starting September 2, 2025, in limited quantities.
A new health-conscious dessert "Tofu Stick" made primarily from tofu will be released nationwide from September 10, 2025, offering plant-based protein in an indulgent treat.
New limited-edition Coconut Sable Mini features strawberry tea latte flavor, combining Earl Grey aroma with sweet-tangy strawberry in chocolate coating.
Popular battle royale game "Knives Out" announces a special collaboration with anime "KonoSuba" featuring exclusive character skins, special items, and campaign events from August 31 to September 20, 2025.
The first storybook featuring the adorable ghost character Obakenu, beloved by elementary school children, has been released. This colorful book includes three original stories, psychological tests, fortune telling, and four-panel comics.
The popular Oreo Strawberry Cream flavor is now available in a convenient 24-piece family pack format, offering great value for families and sharing.
The popular "Kimetsu Cans" from the 2020 Demon Slayer x DyDo Drinco collaboration are now available as miniature charms in Gashapon machines nationwide.
New Fushigi Yugi Ichigeki Collection featuring 75mm matte can badges with original artwork by manga creator Watase Yuu launches September 27, 2025 at retailers nationwide.
KURAND launches a special collaboration mead tasting set featuring three varieties of honey wine inspired by the popular manga Moyasimon, available for purchase starting August 28th.
New autumn-winter wear featuring Nishimura Yuji's unique illustrations of beloved Sanrio characters, plus relaunch of popular accessories from the first collaboration. Available at Don Quijote and Apita stores nationwide starting August 30.
A new collaboration between SEGA's beloved Sonic the Hedgehog and Sanrio's popular characters brings super-cute plushies and mascots to fans worldwide, launching November 2025.
The popular DIY craft kit series Tukurundesu® announces 10 new Sanrio character collaboration items, including miniature houses and wood puzzles featuring Hello Kitty, My Melody, and more beloved characters.
New merchandise featuring Ultraseven, Ultraman Zero, and Ultraman Z will be available at TSUBURAYA CONVENTION 2025 and general retail stores starting November 2025.
Three new merchandise items from the popular anime Cute High Earth Defense Club HAIKARA! are now available, featuring blind-packaged can badges, acrylic hair ties, and acrylic keychains with 8 different designs each.
Azumaker introduces new Dr.STONE die-cut stickers featuring 7 popular characters, available exclusively at CharaON! online shop for ¥550 each, releasing October 31, 2025.
Marui Zoukei Furniture Industry introduces ENGI-BAKO, a revolutionary irori table combining 80 years of traditional Japanese craftsmanship with modern convenience for camping, dining, and outdoor activities.
Nitori has released an adorable dorayaki-shaped cushion with incredibly realistic appearance and soft mochi-like texture, now available at select stores and online.
This is CHIFFON CAKE introduces a new caramel flavor of their popular cassata sandwich series, featuring deep caramel taste with pistachios and walnuts
Trading Monyumo plushies featuring characters from the popular anime Jujutsu Kaisen's 'Hidden Inventory/Premature Death' arc are now available for pre-order. The collection includes 10 varieties with 8 regular designs and 2 secret designs, scheduled for release in late August 2025.
Lotte's new chestnut-flavored Nama Choco Pie will be available nationwide on September 1, 2025, featuring autumn flavors in an easy-to-eat chilled dessert format.
Hello! This is Sekino from the Holiday Travel editorial team! Following up from last time, today I'd like to introduce another one of my favorite snacks.
Hello! This is Sekino from the Holiday Travel editorial team! Today I'd like to introduce my favorite snack ❤️
Sep. 3, 2024 Hello! This is the Holiday Travel Editor. This time, we’re excited to introduce our popular service—“ 1 Hour Private...
Jun. 16, 2024 Hello, this is the Holiday Travel editorial team! Today we feature the staff of Holiday Travel! We hope to share...
Features of Dogo Onsen History and Culture Dogo Onsen is considered Japan’s oldest hot spring, with a history spanning approximately 3,000 years. Over its long history, many legends and stories have emerged. For example, the “Botchan Bath” featured in Natsume Soseki’s novel “Botchan” is modeled after the Dogo Onsen Main Building. This main building was […]
Overview and Storyline Basic Information “Suzume no Tojimari” is a film directed by Makoto Shinkai, released on November 11, 2022. Makoto Shinkai has captivated audiences worldwide with his previous works like “Your Name.” and “Weathering with You.” This film also showcases his meticulous direction and beautiful visual aesthetics. The main cast includes Nanoka Hara, who […]
What is the Shimanami Kaido? The Shimanami Kaido is a 60-km-long road connecting Onomichi City, Hiroshima Prefecture, and Imabari City, Ehime Prefecture, via bridges. The route was built to connect islands in the Seto Inland Sea by bridges, and along the way, visitors can enjoy spectacular views of the blue sea and islands rich in […]
Summary This time, we took a cycling trip on the Shimanami Kaido, a 60-km-long automobile-only road connecting Onomichi City, Hiroshima Prefecture, and Imabari City, Ehime Prefecture.I was having so much fun from the beginning that I ended up rushing through the second half…but cycling is still fun!Because of the steep slope, beginners should not go […]
Summary During my solo trip to Setouchi region, coastal areas located western Japan, I went bar hopping in Imabari, Ehime to enjoy some drink✨ I visited 2 izakaya shops and then finished off with eating Imabari local ramen! I am so satisfied with enjoying local food! Look at my solo bar hopping journey, and I […]
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