The Shibuya Hikarie Surrounding Area is a place where the latest trends and culture intersect, offering opportunities for shopping and gourmet experiences. In particular, the art galleries and observation decks within Hikarie provide beautiful views of Shibuya, making it a popular spot for many tourists.
The Omotesando-Aoyama-Harajuku area is a trendsetting destination in Tokyo where refined fashion and unique culture converge. You can experience new currents of art and design while strolling along the tree-lined Omotesando Boulevard, lined with stylish cafes and boutiques, as well as Takeshita Street in Harajuku, a symbol of youth culture.
The Oku Shibuya, Yoyogi Park, and Yoyogi Uehara area is an attractive spot featuring the lush greenery of Yoyogi Park, which allows you to forget the hustle and bustle of the city, along with unique shops and cafes lining Oku Shibuya. This area is rich in cultural charm, frequently hosting art events and music festivals, creating a creative atmosphere.
The Ebisu and Daikanyama area is a stylish neighborhood lined with sophisticated cafes and boutiques, with popular tourist spots such as Ebisu Garden Place and Tsutaya Bookstore in Daikanyama. It is rich in cultural attractions, featuring art galleries and unique events, making it a place where you can feel the trends of Tokyo.
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Creative Space 8/ on the 8th floor of Shibuya Hikarie lines up November 2026 events across 8/COURT, 8/CUBE, Bunkamura Gallery 8/ and d47 MUSEUM, including photo, painting and sculpture exhibitions and a dyeing workshop.
The International Asia Tour of MJ the Musical opens at Tokyu Theatre Orb in Shibuya with 53 performances from January 28 to March 14, 2027, and the earliest ticket presale begins on October 11, 2026.
From October 1, Shibuya Hikarie's ShinQs by Tokyu Department Store is taking reservations for close to 30 Christmas cakes built around this year's theme, "Midnight Shiny Gala -- A Christmas Dinner Party," with luxurious, limited-edition designs for anyone craving a little extra indulgence this holiday season.
Rakuten Fashion Week Tokyo 2027 S/S is underway at Shibuya Hikarie's Hikarie Hall through September 5, and its second half brings a public street snap project and the Tokyo debut of Taiwanese label C JEAN, alongside a recap of runway highlights from the first half.
A limited-time pop-up shop built around a MYAKU-MYAKU picture book opens at Shibuya Hikarie's ShinQs from September 3 to 16, 2026, featuring Kanto's first exhibition of prints from the book and a limited signed-copy exchange.
A roughly 130 cm tall lucky cat sculpture known as Shibuya Neko Hariko has gone on permanent display at the shibuya-san tourist information center in Shibuya Fukuras since August 18, 2026. Its creator, artist Akira Yoshida, also holds a solo exhibition titled "Empty Bears - A Mirror of Our Time" at Shibuya Hikarie's 8/CUBE from September 7 to 13, 2026, featuring around 30 new bear-motif works.
Bunkamura presents a diverse summer 2026 lineup across Shibuya, anchored by a major photography exhibition from Rencontres d'Arles, Sarah Brightman's musical comeback in Sunset Boulevard, Noh theater, and new film releases.
From traditional wagashi to evolved sorbets and chilled pasta, Shibuya Hikarie's ShinQs by Tokyu Department Store rounds up a full lineup of refreshing sweets and summer dishes to help you stay cool this season.
A range of exhibitions and events is scheduled at Shibuya Hikarie's Creative Space 8/ in June 2026, including a pottery pop-up shop featuring works by 48 artists centered on Mashiko ware and a contemporary printmaking show.
DINO SAFARI 2026, a live dinosaur entertainment experience, runs at Shibuya Hikarie Hall (9th floor) from April 24 to May 6, 2026 during Golden Week. The show features the DINO-A-LIVE debut of Parasaurolophus — a dinosaur recognized by its distinctive long crest — alongside fan favorites like T-Rex, Stegosaurus, and Allosaurus, all brought to life through award-winning mechanical dinosaur suits.
Creative Lounge MOV hosts its annual MOV ICHI festival on February 28, 2026, featuring startup pitches, hands-on workshops, interactive installations, and unique prototypes. This working adults' cultural festival brings innovation and creativity to Shibuya Hikarie.
AND THE FRIET, a French fry specialty shop, introduces the "Goimo-Yaki: JAPAN-BELGIUM BOX Ⅱ" set, featuring innovative potato snacks baked one by one by traditional Kyoto craftsmen.
You’re visiting Tokyo, but it’s raining. On such days, we recommend visiting a commercial facility directly connected to a station where you can enjoy Tokyo to the fullest! The 8 locations introduced here offer a wide variety of shopping and dining options. Let’s enjoy Tokyo without getting wet from the rain directly from the station! […]
From October 23 to November 26, 2026, Akachan Honpo stores nationwide and its online shop hold the Snoopy Fair, featuring items with Snoopy and his friends from the PEANUTS comic, from clothing and toys to maternity goods.
Merchandise featuring two newly drawn illustrations of Maomao and Jinshi, including acrylic stands, clear files, a mini shikishi collection, and costume-style drawstring pouches, goes on sale December 11, 2026. Animate also holds a fair from December 11 to January 11, 2027 that gives out an illustration card with related purchases.
The Hokkaido chocolate brand CACAOCAT will release a second round of Pretty Guardian Sailor Moon collaboration products in November 2026, December 2026, and January 2027, including embossed tins, Complete Sets with a mini bag, and items with an acrylic keychain or satin pouch.
Card Connect, an arcade card printing machine at amusement facilities across Japan, now offers Disney Twisted-Wonderland designs, with nine front frames and 31 back designs for creating original cards from your favorite photos.
The Cerulean Tower Tokyu Hotel (セルリアンタワー東急ホテル) in Shibuya will hold its New Year Events 2027 on Friday, January 1 and Saturday, January 2, 2027, featuring a lion dance, the new kabuki dance Renjishi, Noh and rakugo performances, and rickshaw rides.
From Friday, November 13 to Sunday, December 13, 2026, Wendy's First Kitchen and First Kitchen will hold a Danganronpa Series collaboration campaign with Lime Chili flavored potato, a limited A4 clear file set at ¥880 (tax included), and exclusive menu items and goods at five flagship stores.
Disney Store will release the DISNEY CHRISTMAS 2026 and DISNEY FROZEN CHRISTMAS 2026 collections from November 6, with early sales from November 3 at select stores and online. Christmas ornaments, special delivery boxes, in-store decorations, and a wrapped bus are also planned.
To mark 10 years of collaboration with Peanuts, gelato pique is releasing the PEANUTS meets GELATO PIQUE collection of roomwear, goods and bedding on November 6, 2026, featuring 10 characters including Snoopy in striped roomwear.
A limited-time pop-up store for Happy Kanako’s Killer Life runs at TO POP-UP Shibuya Sakura Stage from October 30 to November 9, 2026, with exclusive goods featuring newly drawn illustrations and a display of costumes worn by the drama cast. Admission is free.
MASCODE RUNWAY / BACKSTAGE, a free pop-up by the mask and eyeliner brand MASCODE, takes place at Shibuya Cast Space on November 22 and 23, 2026, with makeup matched to the mask color you choose, a photo booth, and visit bonuses.
A pop-up shop for Minigram from MILGRAM opens at AMNIBUS STORE -green- in Shibuya MODI from November 20 to December 8, 2026, with advance sales of new Garden-themed goods and purchase bonuses.
From early November 2026, Chiikawa-design shampoo and treatment sets from turlin by minum+, the hair care line of cosmetics brand minum, will go on sale at drugstores and variety shops nationwide with an original hair band.
From Wednesday, November 4, 2026, all Pizza-La (ピザーラ) stores will offer a limited-quantity San-X Universe Special Pack, a ceramic plate and original sticker set featuring Sumikkogurashi, Tarepanda, Rilakkuma and more, for an extra ¥420 (tax included) with any pizza.
Starting Monday, November 2, 2026, three Shaun the Sheep New Year items, a kagami mochi (¥698), a kagami mochi plush (¥3,300) and a netsuke ema keychain (¥880), will be sold at select post offices, along with a launch giveaway on Instagram and X.
Prizes featuring characters from the language-learning app Duolingo are coming to amusement facilities across Japan from January 2027, with a preview and a Duo greeting at AMUSEMENT EXPO 2026 on November 7.
A new collectible toy series called "Placomic" styles the runners of plastic model kits as manga panels. The first lineup features Detective Conan and Sanrio Characters, four designs each, on sale December 26, 2026.
Tamagotchi New Year's card packs, pochi-bukuro gift envelopes and sticker-style Haru-Pochi envelopes from Futaba Co., Ltd. go on sale from November 2, 2026.
tomica VIEW, a new diorama series themed around realistic scenes of Japan, joins the adult-oriented tomica+ line in December 2026. The first two sets, a 7-Eleven convenience store and a small parking lot with a vending machine, go on sale on December 26, 2026.
Designer Anna Sui and singer Ado have teamed up on the "BLUE ROSE SHOW" collaboration, with a cosmetics collection going on sale on November 1 and a handkerchief and pouch collection on November 4.
A collaboration campaign between Arknights: Endfield and ROUND1 runs nationwide from November 10, 2026 to February 10, 2027, featuring collaboration menus and packs, crane game prizes, an AR stamp rally, themed rooms, and original goods.
Baskin-Robbins and Sanrio's My Melody and Kuromi team up from November 1 to 30, 2026, with special double cups with spoon charms, single sundaes, and an ice cream set that comes with Baskin-Robbins' first original sticker book.
Classic Canon cameras and lenses are being turned into Gashapon Mejirushi Accessories in an 11-type lineup. They go on sale at Gashapon machines nationwide from February 2027 for ¥400 per play, with online pre-orders opening at 11:00 AM on October 28, 2026.
Capcom Store will release five new Devil May Cry 5 items, including a vintage-style T-shirt and a big acrylic stand, on November 20, 2026, followed by weapon keychains on December 11.
Doutor Coffee Shop will release a Cinnamoroll collaboration Lucky Bag 2027 on December 26, with in-store pre-orders starting October 30. Nine sets range from 2,400 to 12,000 yen.
GINZA Cozy Corner will sell the Disney Winter Collection, a 9-piece petit cake assortment themed around Disney characters enjoying winter sports, from December 1 at fresh cake stores nationwide. Christmas baked goods gifts, including a Mickey Mouse and Minnie Mouse tin, are also available.
An exhibition of setting materials and early image boards from the original anime film GROTESQQQUE runs at GALLERY X BY PARCO in Shibuya PARCO from November 6 to 16, 2026, with free admission and original merchandise.
A limited-time set pairing Hakutsuru Sake Pack Maru 300ml with a wooden masu made from domestic hinoki cypress goes on sale nationwide from Friday, November 6, 2026, through the end of December.
The ninth phase of the year-long IDOLiSH7 Harmony Lounge collaboration cafe, themed around a pop and cute ice cream wagon, runs from November 2 to December 9, 2026, at Animatecafe Ikebukuro 2nd Store and Osaka Nipponbashi.
Thank You Mart is releasing 23 limited Korilakkuma items in a lavender and dark-accent "little devil" design, all priced at ¥390 (tax included ¥429), with online pre-orders from October 29 and in-store sales from late November 2026.
Five Monteur sweets, including cream puffs, an éclair and roll cakes, will come in limited-edition packaging featuring the picture book series "The Bread Thief" at supermarkets from November 1 to 30, 2026.
Plush toys, ballpoint pens, a blanket and more featuring the anime Pandorobo will arrive at amusement facilities across Japan in stages from late October 2026, with six items rolling out through November.
Moist Labo High Cover Medicated Whitening BB Cream comes in two shades with limited-edition Kuromi packaging, going on sale October 28, 2026 for ¥1,430 (tax included) at drugstores and variety shops nationwide and online.
A new no-lose Sega Lucky Kuji themed around Pingu goes on sale from October 29, 2026 at Ministop and hobby shops. The donut-shop art appears on a shopper-style shoulder bag, plush mascots, and more.
Five SENKA Perfect Whip face washes featuring Sanrio's Hello Kitty go on sale gradually across Japan from October 28, 2026, in limited quantities, alongside an original 15-second web movie.
From November 2, 2026, Starbucks Reserve® Roastery Tokyo will sell a holiday goods collection themed "Decorate your Holiday season," featuring glitter-accented drinkware, ornaments, charms, pouches, and a TEAVANA® tea collection.
Plus Corporation will add the pink "Sakura Fuji" to the standard lineup of its Air-In Fuji Eraser, joining "Ao Fuji," on November 2, 2026. The eraser takes the shape of Mount Fuji as it is used, and the suggested retail price is 275 yen including tax.
A special exhibition commemorating the 100th anniversary of Antoni Gaudí's death will run at Tokyu Plaza Shibuya from November 28, 2026 to January 27, 2027, featuring 160 works including original architectural drawings and models.
From November 20, 2026, 404 bookstores across Japan will hold a collaboration campaign for the game Bungo and Alchemist, with original bookmarks, a book fair, original goods, and posters of 93 literary masters.
Champion is releasing its first collaboration collection with WACKO MARIA, a lineup of REVERSE WEAVE® sweatshirts, hoodies and sweatpants, in limited quantities starting October 31, 2026.
Kiramekko, the accessory plush brand from Gray Parker Service, releases a Christmas version of its Chiikawa teddy bear plush on November 6, 2026, in three designs (Chiikawa, Hachiware, and Usagi) at 2,420 yen each, tax included.
DIG SHIBUYA 2027, a technology and art culture event, is planned for February 11 to 14, 2027 in Shibuya, and 12 Co-Creation Projects have been selected from 66 entries from Japan and overseas.
From October 30 to November 23, 2026, OIL by Bijutsu Techo Gallery in Shibuya PARCO presents Fumi Imamura's project "Language of Flowers," an installation where visitors choose a single-flower artwork as if giving flowers instead of words, alongside the debut of her first art book "The Warm House." Admission is free.
Furyu is launching five crane game prizes themed on Tim Burton’s The Nightmare Before Christmas, with a character face bag and mascots arriving in October and a dark Christmas tree, plush toys, and a Jack figure following in November.
Starting November 1, 2026, Ginza Cozy Corner is selling a limited-time, limited-quantity Harry Potter lineup at stores nationwide, with a 9-piece petit cake collection, a 6-piece cookie gift, and a 12-piece cookie tin marking the 25th anniversary of the films' release.
Two new Godzilla capsule toy series from Benelic, a 10-design name sticker-style plate charm set and a 5-design mini T-shirt keychain set, roll out at capsule toy corners across Japan from late October 2026.
Guilty Tansan NOPE is collaborating with DRAGON QUEST MONSTERS 4, releasing four limited-edition design labels depicting monsters spending their time in "guilty" ways from late November 2026.
To mark the 25th anniversary of the magazine Gundam Ace, Animate stores nationwide will hold an anniversary fair from November 7, 2026, alongside a touring Only Shop. Many new goods featuring Mobile Suit Gundam THE ORIGIN and other serialized works will be available.
Shobido has released a blind-pack Hamtaro series of lip balm, whipped hand cream, bangs clip and zipper pouch, each in 15 designs, with prices from ¥660 to ¥990 including tax, on sale since October 20, 2026.
A limited-edition version of the miness bi-hada ompa L sonic vibration facial razor featuring four DRAGON QUEST character designs is available from October 26, 2026, in limited quantities.
Kai Corporation has launched eight baking items in collaboration with Sanrio Characters, including a heart chocolate kit, cookie cutters, a Pompompurin silicone pudding cup, and zippered wrapping bags, available from October 26 at its official online store and retailers nationwide.
Nestlé Japan's Santa-shaped KitKat Holiday Santa goes on sale for the season on Monday, November 2, 2026 in four pack types from ¥648 to ¥3,348, and a limited-time KitKat Holiday Santa Cafe runs at Ueno Onshi Park from November 18 to December 25.
Coffee Kan stores nationwide will sell the "Sumikkogurashi Coffee Kan Happy Bag 2027" in limited quantities from December 3, 2026 for 4,980 yen (tax included), with in-store pre-orders from October 27. It contains an expandable tote bag, a hot cake cushion, and a leather key chain.
Maison de FLEUR will release six collaboration items featuring Miffy and her friend Boris Bear, including tote bags, face-shaped pouches and charms, on November 3, 2026, with online early sales starting at 8:00 PM on November 2.
Berrie-chan, the original character of Mezzo Piano Junior, appears on the second set of "Nikotto Straps," five types of straps whose cheeks stick together with magnets. They will be offered as crane game prizes at Mollyfantasy, PALO, and Molly Online from October 30, 2026, with an SNS giveaway running alongside.
From November 20 to December 4, 2026, GALLERY X BY PARCO in Shibuya PARCO will hold the Minetaro Mochizuki Exhibition "Graphism," featuring original artwork from three of his manga series and a key visual by Sukeshin.
From November 20, 2026 to January 11, 2027, Namco amusement facilities across Japan and Namco Online Crane will offer Elbaf Arc-themed figures, plush toys, and a room light, plus Namco-exclusive bonuses for crane game play. A social media giveaway runs from October 26 to November 19.
A new four-model eyewear collection inspired by Honda's Super Cub and CBR motorcycles goes on sale October 29th at select OWNDAYS stores and the online store, with online pre-orders open from October 26th.
PAPABUBBLE's limited Christmas 2026 candy series on the theme "HOLIDAY TABLE" goes on sale at stores nationwide on November 1, with online pre-orders from October 26, featuring an advent calendar, light-up Santa and reindeer lollipops, and more.
To mark Pokémon's 30th anniversary, Pilkul 400 lactic acid bacteria drinks will come in 22 limited-edition packages featuring 51 Kanto-region Pokémon, with a prize campaign starting November 1, 2026.
Taito-exclusive prizes in the Sanrio Characters Velvety Night design arrive at Taito Stations nationwide and TAITO ONLINE CRANE on November 14, alongside an X follow-and-repost giveaway and a Taito Station app stamp rally running through December 6.
Roomwear brand SNIDEL HOME is releasing the fifth installment of its Harry Potter featuring collection, with the lineup revealed online on October 23, 2026 and sales starting October 30.
From November 2, 2026, Starbucks Japan sells three tea beverages for its "Let's par-TEA!" holiday season, plus a Be a Santa Cookie Topping and a Santa-hat Bearista glass tumbler. Three tea-themed food items also join the lineup.
Seven-Eleven stores across Japan are rolling out 16 collaboration items inspired by the Netflix series Stranger Things from October 28, alongside a smartphone digital stamp rally running November 1 to 12.
The 2026 Fall/Winter collection "ECHO" from LUXIO, the bottle-type gel color line of Canadian-born nail brand AKZÉNTZ, goes on sale in November with six new 9 mL colors.
With plants still growing in autumn, indoor gardening brand APNL introduces two ways to prepare agave and haworthia for winter, a soil-applied liquid fertilizer and a leaf-applied mist, both blended with 18 types of eggshell membrane-derived amino acids.
From 10:00 AM on November 13, 2026, FamilyMart sells ¥1,500 Mubichike convenience store tickets for The Apothecary Diaries: The Late Lady’s Treasure at in-store multi-copy machines. Each ticket allows the purchase of one original bromide for ¥300 through famima PRINT.
Asahi Zeitaku Shibori Premium Limited-Quantity Rich Apple (アサヒ贅沢搾りプレミアム数量限定濃いりんご) from Asahi Breweries goes on sale nationwide in Japan on November 17. The 350 ml canned fruit sour is made with 33% apple juice and apple liqueur, and has 4% alcohol.
BAPE and UNDEFEATED team up again for a wrestling-inspired FW26 collection, going on sale Saturday, October 24, 2026 online and at stores nationwide.
From November 1 to 30, 2026, Beard Papa is offering the limited-time Kikyo Shingen Mochi Choux at locations nationwide. Developed under the supervision of Kikyoya, the cream puff recreates the flavor of Kikyo Shingen Mochi with mochi, kuromitsu and kinako.
The Bunka Fashion College Culture Festival runs from November 1 to 3, 2026, with a fashion show of seven scenes and 81 pieces created by about 700 students, plus a LOVOT collaboration and an exhibition.
CAPTAIN SWEETS BURGER's new Butterscotch Burger, a 2-piece pack priced at 298 yen including tax, goes on sale exclusively at Lawson stores nationwide from October 27, 2026.
Designed by Jonathan Anderson for the Spring 2027 men's collection, the "Dior Double Up" bags feature a pocket hidden under the flap and a central prong buckle. The ¥650,000 bag is scheduled for release on October 29 and the ¥500,000 bag on November 26.
EAU DOUCE 4℃ launches its 2026 Holiday Collection, La Clé Dorée, on October 23, 2026 with key and door motifs set with natural stones, at EAU DOUCE 4℃ stores, some 4℃ stores and the official online shop.
Peasen, the peanut senbei first sold in 1956 and now made by Eitaro Souhonpo, goes on sale in renewed form on November 1, 2026, with Chiba-grown peanuts and a redesigned tricolor package in Salt, Shrimp and Cheese.
General goods maker HAC will release a heart-shaped collection pot for charms, figures and sweets, plus a 360° rotating display tower that holds up to 160 accessories and key chains, in November 2026.
To mark its 50th anniversary, Hands will sell limited collaboration items with illustrator COFFEE BOY, including tumblers, mugs and coffee bags, at 43 stores nationwide from October 24, 2026.
Harapecolab's November birthstone sweets, a Topaz & Citrine ice tart topped with agar confection and a box of hand-cut kohakuto candy, go on sale in limited quantities at 12:00 PM on October 23, 2026 through the official online store.
Kanzashi-ya Wargo's new Shizuku Suiren Ippon Kanzashi sets a translucent water lily in a teardrop-shaped frame, with a long chain that sways with every step. It is available in three colors from October 23.
KEEN's fall/winter 2026 collaboration with the Paris footwear brand PHILEO features three models, Evanston PHILEO, Providence PHILEO Clog and Targher PHILEO, on sale from November 6 at the KEEN official online store.
LILY BROWN's one-year-only Anniversary Edition line releases its 2nd Collection, The Screen Icons, a lineup of dresses inspired by the styles of classic cinema actresses. Preorders open October 23, 2026.
LOWRYS FARM begins selling its first collaboration collection with the anime Chibi Maruko-chan on October 31, 2026, with 18 items from apparel to lifestyle goods at LOWRYS FARM stores and online.
Manns Wine releases Solaris Komoro Chardonnay Vieilles Vignes 2025 on October 23, made from Chardonnay vines planted in 1981 and 1986 at Komoro Winery in Nagano, for ¥11,000 including tax.
To mark its 1.5th anniversary, the mobile and PC game Maou Karin-chan RPG is holding the Karin Expo from October 22, 2026, with free gacha pulls, a login bonus of up to 12,000 Spirit Stones, and new Engagement Form characters Kuon, Shuri and Miku.
MF Bunko J's "Autumn School Festival 2026" runs from November 22, 2026, with new parade-costume illustrations, a prize draw for autographed books at Animate, Gamers and Melonbooks, and a bookstore fair giving an illustration card to every buyer.
Skater's retro-design Mickey & Friends lunch goods gain a stainless steel mug bottle with a soft handle and a chopsticks-and-spoon combi set on Friday, October 23, bringing the lineup to five items.
Released on October 20, 2026, the Micro Kick Bike Ultra LED weighs about 3.2 kg with an ultra-lightweight magnesium frame, and comes in a neo chrome color with LED wheels and 12-inch tires.
Illustrator and picture book author Yumi Kitagishi's new picture book "Mogura-chan's Halloween" went on sale on September 18, 2026 from Hakusensha, with dress-up and search-and-find fun and matching goods at the MOE Picture Book Goods Store.
Skater has released die-cut wooden magnets featuring Moomin characters such as Little My and Snufkin. A random pack with one of six designs costs ¥660 (tax included), and a complete box of all six costs ¥3,960.
MUU STUDIO (ムースタジオ), an apparel brand directed by creator takumu, launched on ZOZOTOWN on October 6, 2026 with a first collection of seven styles priced from ¥4,400 to ¥22,000 including tax, and a free pop-up is planned in Shibuya, Tokyo, on November 14.
New Balance Golf will roll out its latest winter 2026 apparel and accessories in stages from Friday, October 23, with an October "Heat Reflect" theme and a November "Classic Effect" theme.
Fashion brand niko and ... is revealing all 13 items of its third collaboration with the Netflix series Stranger Things on October 23, 2026, with sales starting November 6 at select stores.
ASUKA II will sail three ONE PIECE collaboration cruises between July 27 and August 3, 2027, with themed decorations, a special menu, original fireworks, and exclusive goods. Sales begin on December 2, 2026.
ORIENTALIST, the hotel amenity brand of Oriental Hotels & Resorts, releases the 400 ml "No.7 BODY MILK" on October 23, 2026 for 4,400 yen (tax included) at ORIENTAL MARKET.
HASAMI and OSAMU GOODS add three-compartment lunch plates featuring Jill and Jack, plus red and mustard 50th anniversary plates limited to 50 pieces per color in Japan, on sale from 10:00 AM on October 23, 2026.
Thai wellness fragrance brand PAÑPURI is releasing its holiday collection "Liminal Currents" in Japan in stages from November 12, 2026, with three scents, perfume oils, candles, diffusers and a 25-item advent calendar.
PUMA Japan will release the FAST-RB NITRO™ ELITE 2 LACED, a running shoe with a rule-breaking structure built around two joined carbon fiber plates, on October 28, 2026. Sales in Japan are limited to 100 pairs at ¥66,000 (tax included).
Part 2 of the Record of Ragnarok III online lottery, "Side Gods," goes on sale at Kuji Cliffe on October 23, 2026, with a "Relaxing Time" theme and prizes including die-cut cushions and acrylic stands, at 770 yen per draw.
Part 2 of the Record of Ragnarok III online lottery, "Side Humankind," themed "Relax Time," goes on sale October 23, 2026 on Kuji Cliffe at 770 yen per draw, with prizes including die-cut cushions and acrylic stands.
A tote bag made with apple-derived synthetic leather RINGO-TEX® and COTOH × The Rolling Stones artwork goes on sale at the LuVLEE Artwork Project in Shibuya from October 26 to November 2, 2026, priced at ¥29,700 (tax included).
Shokz is releasing two limited-edition JoJo's Bizarre Adventure collaboration earphones on October 23, 2026, the OpenRun Pro 2 Jonathan Joestar Model and the OpenDots 2 Dio Brando Model, with in-store listening units and weekend pop-up events.
Spa Treatment's new Wrapping Mist combines three advanced serum ingredients with two types of hyaluronic acid in a fine-particle mist spray, on sale to salons from October 28 and generally from November 20, 2026.
The official Lucasfilm guide Star Wars The Mandalorian Visual Guide goes on sale October 25, 2026, covering the Disney+ series with new artwork and exclusive cross-sections of the Razor Crest and the N-1 starfighter.
A chronograph watch inspired by Summer Pockets REFLECTION BLUE features a pale blue natural mother-of-pearl dial and a second hand with an openwork butterfly design. It is a special limited production of 2,018 pieces priced at ¥29,700 (tax included).
Groups that book through TABILMO, enjoy hot pot at a whole-house villa and post it on Instagram can receive a ¥3,000 Amazon gift card for stays from November 1 to December 25, 2026.
Japanese design watch brand TACS releases the DAY AND NIGHT 38mm on October 23, 2026, a one-hand 24-hour watch in a smaller case, priced at ¥35,200 (tax included) and including two Japan-limited colors.
TAKEO KIKUCHI's new label BOWLER HAT LABEL publishes its 2026 Winter Collection, themed on a fictional spy intelligence organization in early Showa-era Japan, on the official online store from October 23, with sales starting October 26.
ABC-MART is selling "Authentic Studs," an exclusive Vans model based on the classic "Authentic," with gold studs and colored stones on a suede upper, in Black and Brown for ¥9,900 (tax included).
The Vespa LX V Special Edition, a vintage-flavored special version of the compact LX 125 from Piaggio Group Japan, opens for orders at authorized Vespa dealers nationwide on October 23, 2026, with shipments starting in November.
Belgian royal warrant chocolate brand WITTAMER (ヴィタメール) will sell Christmas-limited gifts in stages from November 1, including an advent calendar, a tree-shaped package of chocolate sweets, and assortments of baked sweets and chocolates.
To mark the release of yumegiwatone's first album "c.o.s.", the West Coast Pilsner "yume" brewed by Teenage Brewing goes on sale in limited quantities at TOWER RECORDS BEER Shibuya on November 21, with two mini live sets that day.
Special items from Anya Hindmarch and Ron Herman are arriving at Ron Herman, including the Small Mortimer Tote with a handwritten "Do your own thing" message, the Mortimer Tote, and key charms inspired by Ron Herman's shopper and the packaging of Ron Herman Cafe's lemon cake.
A new limited flavor of the lemon sour with real lemon slices in a full-open can, combining the sweetness of honey with the aroma and taste of real lemon, goes on sale nationwide in limited quantities on December 1.
BAUM, the skin and mind brand themed on coexistence with trees, will release three holiday sets built around different woody notes, two on November 5, 2026 and one on November 26, at its brand stores and online channels.
To mark BEAMS' 50th anniversary, the "BEAMS BOY Licca-chan" collaboration doll goes on sale Friday, November 6 for ¥19,800 (tax included). A launch event with a limited postcard, gifts, and an early gacha release will be held at BEAMS BOY Harajuku the same day.
Brother's immersive system ROOMDIVE was used in the Greeting Box fan-meeting experience at Hatsune Miku YOZORA PROGRAM 2026, held September 21–23 with Niigata Nippo Mediaship as the main venue. More than 7,100 people visited over the three days.
BRUNO's winter-limited Catalog Gift returns on October 22, 2026, with two holiday courses, Navy Blue (7,000 points, ¥8,580) and Cardinal Red (13,000 points, ¥15,180), both tax included.
CARBALINE, a fragrance brand from Verona, Italy, releases a roll-on perfume oil with a strap on October 22, 2026. It comes in six scents and costs ¥2,200 (tax included).
The NOMADY series of 14 items, led by a fluffy wearable blanket long gown in four Ortega-pattern designs, went on sale from mid-October 2026 at Cayhane stores nationwide and online.
Champion's first sweat-type recovery wear, a general medical device set-up with far-infrared circulation support, goes on sale from late October at its online store, directly operated stores and retailers nationwide.
DEMONS' NIGHT FEVER, a training RTA simulation RPG built around the concept of "enjoying evil," was released on October 22, 2026 for Nintendo Switch, PlayStation 5 and Steam. It is developed by Drecom and published by Arc System Works.
The mobile game Disney Sparklink Stars will be released on Wednesday, November 4, 2026, and will make its first appearance at Animate Girls Festival 2026 on November 7 and 8 with merchandise sales, displays and an original shopper giveaway, while its pre-registration campaign continues.
amie, the merchandise brand from Oami Co., Ltd., which operates the major figure and hobby retailer amiami, is introducing Vol. 6 to 12 of the Ensemble Stars!! Jewelry Plate Collection, acrylic plates priced at ¥605 per pack, with a release scheduled for March 2027.
The fighting game FATAL FURY: City of the Wolves went on sale for Nintendo Switch 2 on October 22, 2026. It comes in a Standard Edition at ¥2,970 and a Starter Edition at ¥3,960 that includes Season Pass 1 to 3, with a package version due January 21, 2027.
Manjiro Sano (Mikey) and Ken Ryuguji (Draken) from the anime Tokyo Revengers are now available as the fourth wave of DLC characters for Season 3 DESTINED FOR REVENGE in FATAL FURY: City of the Wolves, with free collaboration costumes and new story content.
Felissimo's Museum-bu began web sales on October 22 of three items, an ear accessory, an ear cuff ring and a long stole, created in collaboration with the 78th Annual Exhibition of Shōsō-in Treasures, running October 24 to November 9, 2026 at Nara National Museum.
Flying Tiger Copenhagen's 21-item "Animal Snow Alpine Series," featuring skiing animals, snow-covered mountain huts, and gondolas, went on sale October 16, 2026, and is designed to work for Christmas and the rest of winter.
AmiAmi is now taking pre-orders for the Frame Arms Girl DURGA I DARKNESS QUEEN Ver. completed figure from Kotobukiya. It is priced at 22,000 yen (tax included), with release scheduled for May 2027.
Francfranc has released its 2026 humidifier sales ranking, with the Luna ultrasonic aroma diffuser and humidifier, whose light glows in the shape of a moon and stars, taking first place for the second year in a row.
Fran's Chocolates will begin selling its 2027 Valentine Collection in January 2027, with fuchsia pink chocolate assortments and baked sweets. Flavors from the Kyoto BAL flagship store will also appear at department store events across Japan.
Finnish design house Marimekko teams up with GODIVA on café menu items and crêpes decorated with the Kukasta kukkaan print, on sale from November 1, 2026 at GODIVA café, GODIVA Crêpe, and GODIVA Dessert.
GODIVA Japan's 2026 holiday lineup, available from November 1, features the Petit Four Collection chocolates, three limited baked sweets, and the 100 Years of Playfulness Luxury Box with 85 pieces, plus an original mug giveaway campaign.
Happy Haul, the blind-box series from US toy maker Just Play, has added Disney plush keychains featuring Stitch and forest-animal costumes, plus Winnie the Pooh mini figures in hexagonal honeycomb display cases.
Hatsune Miku Connecting Puzzle TAMAGOTORI Deluxe, a casual egg-matching puzzle game, is set for release on October 29, 2026 for PlayStation 4, PlayStation 5 and Steam at ¥1,980.
An online kuji lottery marking the 25th anniversary of the Dengeki Bunko original work goes on sale at 5:00 PM on October 29, 2026, at ¥770 per draw (tax included).
A Junji Ito Maniac: Japanese Tales of the Macabre pop-up shop will run from November 5 to 15, 2026 at Tower Records Sunshine City Alpa Branch, Tower Records Abeno Hoop and Tower Records Online, with pre-sale merchandise and a postcard bonus.
A Kamisama Kiss online lottery goes on sale on Kujibikido starting October 29, 2026, featuring newly drawn illustrations of the characters holding books and wearing glasses, with prizes including a choose-your-own BIG acrylic stand.
The "KONOSUBA -God's Blessing on This Wonderful World!" Angel and Devil Lottery goes on sale on Kujibikido on October 29, featuring new illustrations by Kurone Mishima on big acrylic stands, B2 tapestries, and more, at 770 yen per draw.
Jewelry brand les bonbon has released its "Epiphany" holiday collection, built around delicate gold and colored stones chosen by feel. The lineup is on offer at the Omotesando store.
Kujibikido, KADOKAWA's online lottery service, is bringing back the LINK CLICK Ⅱ online lottery, featuring newly drawn illustrations of Toki and Hikaru, from 5:00 PM on October 29, 2026, at ¥770 per draw.
Maestro Dobel Tequila, a luxury tequila brand from Jalisco, Mexico, adds its top-tier "Dobel 50 Extra Añejo 1972" to its Japanese lineup on Thursday, October 22, 2026, at a suggested retail price of ¥85,000 (excluding tax). With the three products officially released in Japan in June 2026, the brand now offers four products in Japan.
Kotobukiya's 1/7 scale figure of Hikaru Shidou from the TV anime Magic Knight Rayearth is now open for pre-order at AmiAmi. With a reference price of ¥24,860 (tax included) and including Mokona, it is planned for release in May 2027.
An online lottery for the manga MILKY☆SUBWAY THE GALACTIC LIMITED EXPRESS goes on sale at Kujibikido, with new illustrations by 河野丼 and canvas art, T-shirts, acrylic stands, and more.
KADOKAWA's online lottery service Kujibikido is bringing back the TV anime Mob Psycho 100 III online lottery on October 29, 2026, with newly drawn illustrations, a wide range of prizes and an X repost campaign.
A Japanese-language official site is now live for Moonlighter 2: The Endless Vault, an action RPG with management simulation elements, and the package release date has moved from December 10, 2026 to January 21, 2027.
An online lottery for the anime "Little Shark's Day Out" goes on sale on Kujibikido on October 30, 2026, featuring new illustrations of Kozame, Usame, and Ankou dressed as an angel and a little devil, at 770 yen per draw.
A waterproof sneaker inspired by karesansui, the "Cloudmonster 1 WP atmos" is a collaboration between the Swiss sports brand On and Tokyo sneaker shop atmos. Limited sales start in Japan on October 31, 2026, with a general release on November 7.
The third release in Orion Beer's "MEET! WATTA" series pairs Okinawa's Kanhizakura cherry blossoms with Yamagata's Sato Nishiki cherries in a pale pink 350ml chuhai. It goes on sale in Okinawa and select areas on November 17, 2026, and nationwide on January 26, 2027, in limited quantities.
NAMJATOWN, the indoor theme park in Ikebukuro, Tokyo, will host a collaboration event with the TV anime "Ouran High School Host Club" from November 13, 2026, to January 11, 2027, featuring original illustrations of seven characters, original merchandise, mini-games and themed desserts and food.
The remaster of the 2016 RPG Maker game Pocket Mirror is out on PlayStation 4, PlayStation 5, and Nintendo Switch, with a Halloween fan art contest and a merchandise giveaway to mark the launch.
Ragnarok Online has started selling the "4th Job & Expanded 4th Job Starter Pack II" and the "Celestial Shadow Series Enhancement Pack" from October 22, 2026, both priced at ¥5,000 (tax included).
The online mahjong game Riichi City is holding a collaboration with the TV anime Kakegurui xx from October 22 to November 20, bringing in four anime characters along with collaboration-exclusive costumes and items.
The smartphone RPG Saint Seiya Galaxy Soldiers has begun a collaboration with Saint Seiya: Soul of Gold, bringing UR fighter Divine Aries Mu for a limited time, a guaranteed pull at 40 summons, and collab-exclusive event rewards.
An original Sanrio Characters "Odekake Tag" is going on sale at 100-yen shops including Can★Do, with one design each of Hello Kitty, My Melody, Kuromi, Hangyodon, and Cinnamoroll at ¥110 (tax included).
An online lottery for Slayers, now celebrating its 35th series anniversary, featuring collaboration illustrations by a lineup of illustrators, goes on sale on Kujibikido at 12:00 PM on October 29, 2026, at 770 yen per draw.
A 1/7 scale completed figure of Kurisu Makise from STEINS;GATE RE:BOOT, produced under the TRIKT brand with built-in light-up effects, is now being offered through select retailers including AmiAmi. The reference price is ¥67,800 (tax included), with release planned for April 2028.
The all-new action RPG Stupid Never Dies went on sale on October 22, 2026 for PlayStation 5 and PC (Steam). A live-action launch trailer telling heroine Julia's backstory is now on YouTube, and the 80-track original soundtrack is rolling out worldwide.
A TEIICHI -Battle of Supreme High- pop-up shop runs at AMNIBUS STORE -green- in Shibuya Modi from November 10 to 19, 2026, with new goods on early sale, purchase bonuses and a display of original illustrations.
The first original art exhibition for "Umamusume: Cinderella Gray" runs from December 19, 2026 to January 11, 2027 at Sunshine City in Ikebukuro. Advance tickets go on sale at 6:00 PM on October 26 via eplus, and a new main visual drawn for the exhibition has been unveiled.
Mitsubishi Pencil's uni Palette pencils for school children gain three new types in seven designs on November 6, 2026, covering animal illustrations, gradient colors with foil motifs, and a Nano Dia (ナノダイヤ) lead version. Reference prices start at ¥792 per dozen, tax included.
Square Enix's Bring Arts series adds the Gear "Xenogears" from Xenogears as a fully painted action figure. The reference price is ¥41,800 (tax included), with release planned for February 2027.
Pre-orders opened on October 20 for the resale of the special edition of 9 R.I.P., the Nintendo Switch title from Idea Factory's female-oriented game brand Otomate. The release is set for January 21, 2027, with a drama CD and a booklet included.
ace. has started selling the "Flex Light Coat 2" shoulder bag series, which uses a water-resistant material and has plenty of pockets for small items. Four sizes in black and brown are available, priced from ¥15,400 (tax included).
Two AQUALABEL multifunctional gel creams will be released on November 21, 2026 in limited quantities, featuring original designs by textile designer Yuri Himuro and a 20% larger size.
Asahi Breweries will release Asahi Zero Weizen Taste, a limited non-alcoholic beer-taste beverage with a Weizen-style flavor and 0.00% alcohol, nationwide in limited quantities from November 17.
PROOF's 1/7 scale figure of Sakura Kinomoto -soar- from the anime Cardcaptor Sakura: Clear Card opens for pre-order on October 24, 2026 at ¥39,600 (tax included), with release planned for July 2027.
Chaos Zero Nightmare's Galactic Disaster Season 5 began on October 21, adding the new Season-limited ★5 fighter ロスヴァイセ, new systems such as Card Skins, and the 1st anniversary event "Nightmare Festival," which runs through December 2.
To mark 40 years of the Hurricane Top, CHUMS is releasing the "Made In Japan Hurricane Top" on October 23, 2026. The fabric is knitted slowly by Okazaki Knit in Wakayama, and the price is ¥62,700 (tax included).
The fourth Cinema Damis performance, a murder mystery event in which popular voice actors improvise on stage in a movie theater, will be held on January 17, 2027, with five new cast members and a lottery pre-sale starting November 6.
ClawZ, the character created by Miyuki Okumura, gets a new mini-size series called "Go with you" due in late November 2026. The nine-design lineup comes with a wrist strap and phone tab and is priced at ¥2,750 including tax.
A new raid event, "Witch Trial of the Immovable Strategist," began on October 21, 2026 in the smartphone RPG DISGAEA RPG, alongside the "Trick or Curry?! Platinum Summon" featuring the ★4 Halloween Usalia.
Dom Pérignon Vintage 2018, the first vintage crafted by Chief Winemaker Vincent Chaperon, goes on sale at retail stores across Japan on a rolling basis from late October 2026 with a suggested retail price of ¥39,160 (tax included).
A revival collaboration between the arcade card action game Eiketsu Taisen: Kogen Soukoku no Hasshou and the TV anime "The Elusive Samurai" began on October 21, 2026, bringing collaboration warrior cards to the battlefield through a stamp campaign running until November 18.
Elecom will release a USB Power Delivery 20W AC charger and 1.2m USB Type-C cable set in late October. It comes in six colors, including pastel shades, in a reusable pouch-style package.
The mobile and PC cross-platform space strategy game Foundation: Galactic Frontier has started its "Astral Alignment Party" global celebration with new ship skins, base decorations, and a new crew character, alongside a Friend Comeback Campaign running through November 30.
GENUINS, an ethical footwear brand from Spain, will release new clog sandals with mountain boot, moccasin and penny loafer designs from late October 2026. Prices start at ¥22,000 (tax included).
From October 20, 2026, the whisky lottery "Gold Whisky Mikuji" goes on sale exclusively on Amazon.co.jp, limited to 498 slots at ¥5,580 each, with Yamazaki 12 Years and Hakushu 12 Years among the prizes.
Gravemark, a vertical, one-handed dark fantasy hack-and-slash game, is now available on Google Play. Everything you pick up is lost if you die before returning to town, so each run comes down to whether to go down one more floor or turn back.
GROUNDIES, a barefoot shoe brand from Germany, begins releasing its 26FW collection of 23 models in seven categories in stages from Thursday, October 22, 2026, with boots at the center of the lineup.
AMNIBUS, an online store for original anime and manga merchandise, began taking orders on October 15th for Haikyu!! Chokonto! Plush Mascots, a lineup of eight characters priced at ¥2,750 each (tax included).
From November 4, 2026, a canned barley shochu with water called Hakata no Hana Mugi Shochu Mizuwari goes on sale in stages at Seven-Eleven stores that sell alcohol across Japan, excluding Okinawa Prefecture. The 350 ml can, with 9% alcohol, has a suggested retail price of ¥198 (excluding tax).
A demo of the heartwarming open-world adventure game Hela: Of Mice & Magic is now available on Steam, Epic Games Store, and the Xbox PC app, featuring a dedicated map and an original story, while the game takes part in Steam Next Fest.
Pre-orders for original goods with newly drawn mini-character illustrations from the anime Hetalia: World Stars, including trading can badges, acrylic stands and a denim pouch, run from October 20 to November 19, 2026, with release planned for January 2027.
Marking 25 years as a painter, Hiroko Nakakita has published her first art book, The Breath of Silence, a 128-page volume that traces her work from early pieces to the latest, priced at ¥8,800 including tax.
From November 4, 2026, MARION CREPES hosts a collaboration with hololive's music-artist VTuber group FLOW GLOW, offering full-body acrylic stands with newly drawn illustrations, stickers, and other original goods, along with talent-inspired collaboration crepes.
The second half of Honkai Star Rail Ver. 4.6 began on October 21, 2026, bringing back the limited 5-star character Mortenax Blade in a rerun Event Warp while the limited 5-star Pearl banner continues, alongside a new in-game event.
Omotesando-based jewelry brand KAJITA is releasing three new diamond pieces from its "KAJITA Diamond" collection at a showcase held from October 22 to 31, 2026 at KAJITA JEWELLERY SALON in Minami-Aoyama, Tokyo.
KEYUCA released its dishwasher-safe donabe clay pot series, with a ceramic-coated interior that makes burnt-on residue easier to remove, on October 3, 2026, along with IH two-handled pots and Mino ware tonsui and renge for hot pot meals.
A 1/7 scale figure of Blue Mary from THE KING OF FIGHTERS XV is now listed on AmiAmi, with an AmiAmi exclusive version that includes a "Fearless Smile" face part. Reference prices are ¥26,400 for the AmiAmi exclusive version and ¥25,850 for the standard version (tax included), with release planned for May 2027.
A limited-time Kirin Tokusei Yuzu Ginger Sour goes on sale across Japan on November 24, 2026, in 350ml and 500ml cans. Rich yuzu aroma and pleasant acidity meet the refreshing spiciness of ginger.
La CASTA's Holiday Collection 2026 FANTASIA BLOOM, created in collaboration with artist Kazuko Hayasaka, goes on limited sale from October 28, 2026. The lineup includes a hair care coffret at ¥7,150 and a hair emulsion at ¥3,850 (tax included).
On October 28, 2026, LASTFRAME will release new bags in its "METALLIC" series, knit with lamé thread inspired by the gold and silver threads of Kyoto's traditional culture. Prices range from ¥19,800 to ¥33,000 including tax.
L'espoir, the Western confectionery brand from Kobe Fugetsudo, releases its Christmas-limited "TENDRE NOEL" series on November 1, 2026, in Western book-style packaging. A gift-with-purchase campaign for the brand's 50th anniversary runs from November 1 to 3.
OTOWA No.02, a honkaku shochu made from Kagoshima-grown Silk Sweet sweet potatoes and distilled in a wooden barrel still, goes on sale on October 21 at ¥8,800 including tax. It won a silver medal at ISC 2026.
AMNIBUS has opened orders for 14 types of newly illustrated "Gal Uniform Ver." and Halloween Ver. chibi character merchandise from Love Live! Sunshine!!, featuring all nine members with pre-order bonuses on select items.
U-TREASURE is taking pre-orders from October 21 to November 20, 2026 for a ring necklace marking the 5th anniversary of the TV anime Love Live! Superstar!!, with 11 stars representing the Liella! members and an engraved member name, priced at ¥19,800 (tax included).
Kotobukiya's 1/7 scale figure of Hikaru Shidou from the TV anime Magic Knight Rayearth is now open for pre-order at HOBBY SEARCH. Priced at ¥24,860 (tax included) and including Mokona, it is planned for release in May 2027.
An online lottery for TV anime "Mahoromatic" runs on Kujibikido from October 20 to November 17, 2026, featuring new illustrations by Kazuhiro Takamura plus existing artwork, priced at 770 yen per draw.
On October 27, 2026, Maison de FLEUR's first drink, a pink peach-flavored carbonated beverage called "Peach Sparkling," goes on sale at select Lawson stores across Japan for ¥268 including tax.
Mary Chocolate (メリーチョコレート) will sell limited-time Christmas sweets in stages from November 1, 2026 at department stores, retailers, and its online shop nationwide. The lineup includes fancy chocolates, an advent calendar, millefeuille, and a cat pouch of cookies.
MARY QUANT and Peanuts have teamed up for a fashion collection of apparel, bags, pouches and accessories, on sale from November 4, 2026 while supplies last, with online pre-orders opening October 28.
MARY QUANT launches a Peanuts design cosmetics collection on November 4, 2026, with a Tone Up Set, an Essentials Hand Care Set, and a Cleansing Massage Cream, all available while supplies last.
On October 20, 2026, Kyoto outdoor brand Mt.SUMI opened a brand website covering its roots in Sumiyama, Uji, along with a stockist list and product catalog, and renewed its online shop with a favorites feature and improved search.
Muv-Luv Girls Garden has started the first half of its New World, New Dawn collaboration event with Muv-Luv Alternative: Total Eclipse, and the new SSR character イーニァ＆クリスカ has arrived. The event, a pickup gacha and a login bonus run from October 20 until 4:59 AM on November 3.
A 600ml silicone electric kettle that folds from 170mm to 100mm tall, with a temperature dial and a voltage switch for use in Japan and overseas, goes on sale nationwide in stages from late October 2026 at ¥9,240 including tax.
Belgian chocolatier NEUHAUS will open member-only pre-orders for its 2026 Winter Holiday Collection on October 22, with general pre-orders starting October 29 at its official online shop. The lineup includes four advent calendars and a Christmas-limited souvenir book.
Volks is releasing Dollfie Dream Dynamite dolls of 2B from NieR:Automata and Kaine from NieR Replicant ver.1.22474487139... as made-to-order items, with reservations open until November 29, 2026 at ¥110,000 (tax included) each.
Prime 1 Studio's Ultimate Premium Masterline adds Ryu Hayabusa from NINJA GAIDEN 4 as a 1/4 scale statue. Pre-orders opened October 20 at ¥306,790 (tax included), with release planned for March to June 2028.
Suntory is renewing its zero-carb Perfect Suntory Beer with more malt, including Diamond Malt, for a stronger beer-like body, with the updated version rolling out nationwide in stages from November 2026 production.
The online store of the official Winnie the Pooh shop "The POOH SHOP by marimo craft" begins sales on October 28, 2026 at 12:00 PM. Shop-exclusive items and limited-quantity purchase bonuses are offered.
Five cute hamster figures dressed as pro wrestlers will start appearing in capsule toy machines across Japan from mid-October 2026, priced at ¥400 per play (tax included).
PROTOCOL: NOAH, the first title from Sinen Studio, is a visual novel adventure for PC (Steam) planned for November 2026. A teaser site is now open, and the game is exhibiting at Steam Next Fest until 2:00 AM on October 27, 2026 (Japan Time).
From November 1, 2026, tart specialty shop Quil Fait Bon sells its first stollen in six years at all 12 stores and online, along with "La Petite Maison Winter Baton," an online-store-exclusive assortment in a house-shaped box.
The MMORPG RAVEN2 has rolled out a Halloween update featuring the limited-time event dungeon "Pumpkin Ghost’s Candy Village," available through November 11, along with login and quest events and a new Guild Dungeon stage.
Digital fashion marketplace TOKYO AVATAR GATE will release VRChat-compatible collaboration items based on the TV anime Re:ZERO -Starting Life in Another World-, with 6 apparel items on October 28, 2026 and 6 goods and accessory items on November 4, 2026.
SABERA, smart glasses (AR glasses) from Sabae, Fukui, go on general sale on October 27, 2026. Pre-orders open at 12:00 PM on October 21, and in-store sales at electronics retailers and eyewear shops are scheduled to begin in stages from October 28.
The 18th SHIBUYA ART SCRAMBLE 2026 runs from November 2 to 8, 2026, with 13 art programs at Shibuya City's Miyashita Park, Shibuya Hikarie, Yoyogi Park BE STAGE and other venues around Shibuya.
Takara Shuzo is releasing Shochikubai Daiginjo Limited Brew in limited quantities across Japan on November 2, 2026. Brewed with Hyogo-grown Yamada Nishiki rice polished to 35%, it offers a floral ginjo aroma and a mellow balance of sweetness and acidity.
A daiginjo sake that won a gold prize at the Reiwa 8 (2026) National New Sake Appraisal, made with 100% Yamada Nishiki rice from Tojo, Hyogo Prefecture, goes on sale on November 2, 2026, limited to 1,000 bottles. Online orders open October 20.
Good Smile Company's Nendoroid of Fox Hinako from the psychological horror game SILENT HILL f is listed at hobby retailer AmiAmi with a reference price of ¥7,000 (tax included) and a release planned for April 2027.
The app for the popular machine Smart Slot Shin Onimusha 3 opened to all users of the social game GreePachi at 12:00 PM on October 20, 2026, with a special area and an X repost campaign running to mark the release.
SNOWS, a winter-only sweets brand from Hokkaido, begins its 2026-27 season on November 1, 2026, at its online shop and four New Chitose Airport stores, with the new "Snow Ball Kuro Kuro" and a Daimaru Tokyo pop-up store from November 4 to 17.
Star Hill Farm Whisky 2026, an American wheat whisky made at the Maker's Mark Distillery, goes on sale nationwide in limited quantities on December 8, 2026.
STEAMCREAM's moisturizing cream gets three limited-quantity Disney cans featuring Winnie the Pooh, Tinker Bell and Marie, going on sale in stages from October 14, 2026 at ¥2,398 each including tax.
An original solar watch inspired by the Demon Lord from the fantasy RPG Stella Sora opens for orders on October 23, 2026 at the watch shopping site WORLD WIDE WATCH. The price is ¥22,000 (tax included).
The dress-up and raising game Sugar Doll has launched a new premium gacha, "黄昏レ浪漫館," featuring retro Japanese-Western style dresses and student-style outfits, while the Gothic-punk classic gacha "TRICK or DEVIL" returns for a limited time.
Suntory is adding a limited-time Mizoremon flavor to its Kodawari Sakaba Lemon Sour series, made with whole-pressed lemon juice and a blend of three shochu, going on sale nationwide on December 15, 2026.
Suntory's zero-calorie, zero-sugar non-alcoholic "Nonaru Kibun" series adds a limited-edition Fuzzy Navel flavor, going on sale across Japan on December 22, 2026.
A non-alcoholic beer-taste drink made to go with ramen, "Shugyoku no Ippai" (珠玉の一杯), goes on sale nationwide in limited quantities on December 22, 2026. It was developed in collaboration with ramen YouTuber SUSURU and contains 0.00% alcohol.
The Japan-made Black-Dyed Rattan-Rimmed Sumitori Basket (黒染め籐縁巻炭斗籠), a bamboo charcoal basket with a white rattan rim, has been reimagined as storage for small items and interior decor. It went on sale at Taketora on October 20, 2026 for ¥9,900 (tax included).
Talon Japan, a Japan travel information site for Thai visitors operated by Inbound Buzz Co., Ltd., now has an English version, so its articles and coupons can reach travelers from Southeast Asian countries beyond Thailand.
Tescom's Protect Ion Hair Dryer TEC-A086D folds to palm size, weighs about 410 g, and comes with a pouch. It went on sale in mid-October 2026 in gray, gold, and pearl white at open prices.
THE CAP's "MLB PINS" collection reproduces the team logos of all 30 Major League Baseball clubs as pin badges. On sale since early September at ¥1,650 (tax included), they can be attached to caps, bags, and jackets.
The hot spring horror simulation game The Guestbook of the Otherworld is taking part in Steam Next Fest from October 20, 2026 (JST), with its free demo playable during the event. The game is planned for release on Steam in November 2026.
TIMEX will release the "1978 Day Date Fume Dial Reissues" on November 6, 2026, with pre-orders opening October 21. Inspired by a 1978 archive design, the 37mm quartz watch comes in blue and brown and is priced at ¥30,800 (tax included).
TUMI's holiday campaign "Gifts for the Journey" draws on the Alpine world of its Fall/Winter 2026 collection, with luggage, backpacks, bags, accessories and a playful "Snow Monster" charm, available at TUMI stores nationwide and on TUMI.com.
Netmarble's vampire MMORPG VAMPIR received an update on October 21 adding the elite dungeon "Hall of Holy Grace," the regular season of the 5v5 battlefield "Arena," a new clan guardian, and Halloween events.
Vanillage, a specialist vanilla sweets brand, opens a permanent store on the first floor of Shibuya Scramble Square on October 28, 2026, with a Tokyo-exclusive tin and a limited-quantity opening commemorative set on sale.
Italian chocolate gelateria Venchi will release a Japan-only, limited-time gelato flavor, "Sweet Potato," on October 29, 2026, pairing the mellow sweetness of sweet potato with the aroma of black sesame and a touch of caramel.
From November 11 to December 25, 2026, the Lobby Lounge at The Westin Osaka is serving a Christmas Market-themed afternoon tea, "Here comes Christmas," priced at ¥7,900 on weekdays and ¥8,500 on weekends and holidays.
Plush toys of Jibanyan, Komasan, Hovernyan, and Usapyon from Yo-kai Watch will roll out in phases from October 30, 2026, exclusively at Namco amusement facilities and Namco Online Crane.
Japan-specification LUXX LED projector headlights for the Toyota 86 and Subaru BRZ are now on sale from the US lighting brand AlphaRex, featuring an activation function, switchable sequential turn signals, E-mark certification and a one-year warranty.
Asahi Breweries is giving its non-alcoholic beer-taste beverage Asahi Dry Zero Awa Jokki Can a new package design and will sell it nationwide year-round starting October 27.
Asahi Beer's non-alcoholic lemon sour with lemon slices inside, "Mirai no Non-Al Lemon Sour," moves to year-round nationwide sale from October 27 after its limited release in May 2026.
Following more than 100,000 shipments on Nintendo Switch and Nintendo Switch 2, Culdcept BEGINS launches on Steam on October 28, 2026 with three new battle maps, ten new book covers, a card-reading feature, a Digital Deluxe Edition, and a demo available during Steam Next Fest.
The "Delicious in Dungeon" Online Kuji Red Dragon Hoodie ver., an online lottery of original goods with newly drawn mini-character illustrations, goes on sale on Kujibikido at 12:00 PM on October 27, 2026, for ¥770 per draw.
The action RPG Duet Night Abyss released its new version "Towards the Dawn" on October 20, 2026 for PC, iOS, and Android, adding a new Thunder-attribute character, new weapons, Halloween-themed skins, and a first-anniversary gift.
Ecome Group has released oversized, unisex hoodies and pullovers featuring Mickey Mouse, Goofy, Snow White, Kermit, and Toy Story characters on pigment-washed bodies, priced at ¥5,390 and ¥6,490 (tax included).
From November 18 to December 25, 2026, FEILER's "FEILER ART Happy Holidays!" brings a new film narrated by voice actor Yuki Kaji, a customizable digital greeting card, holiday gift products and a prize draw for 50 FEILER pouches.
Seven-Eleven stores across Japan will begin selling the limited-quantity Fujiya Country Ma'am Ice Sandwich on October 27, an ice cream sandwich made with a reworked cookie dough that stays moist even when frozen.
Thank You Mart is releasing 30 limited collaboration items featuring Sanrio's character unit HAPIDANBUI, all priced at ¥390 (tax included ¥429), with online pre-orders from October 21 and in-store sales from mid-November 2026.
Three fan-made games from holo Indie, the game brand for hololive production fan creations, join Steam Next Fest October 2026 Edition, which runs on Steam from October 20 to 27, 2026.
Kabaya Foods' long-selling candy toy brand Hone Hone Saurus is collaborating with the Jurassic World film series. The limited-quantity Hone Hone Saurus Jurassic World goes on sale nationwide on November 17, 2026, and collecting the special parts builds Distortus Rex.
Legend of YMIR is celebrating the first anniversary of its global service with an October 20 update that adds the new Assassin class and the Boot Camp Season 2 server with +600% EXP up to level 65, plus a Legendary-grade Buddy for every player and events running through December.
Hair care brand LOVECHROME is releasing three limited-edition combs featuring scenes from Tangled, Cinderella, and Mickey & Minnie on October 28, 2026, followed by holiday gift boxes on November 4.
A Luminous Witches museum event runs at AKIHABARA Gamers Main Store from October 23 to November 15, 2026, with panel displays, merchandise, and a lottery featuring cast-signed shikishi, followed by an online shop campaign through December 6.
AmiAmi is now accepting pre-orders for the Deformed Figure NEEDY GIRL OVERDOSE Ame-chan from Good Smile Arts Shanghai, with a reference price of ¥3,500 (tax included) and release planned for April 2027.
Korean skincare brand numbuzin will release No. 5 Shiratama Glutathione C Retinal Shot, a 20ml intensive spot-care item with 0.1% retinal, 5,000ppm glutathione, and 5% niacinamide, in advance sale at its official Qoo10 shop from November 1, 2026.
The 2-way shoulder bag from unify featuring OSAMU GOODS' retro-pop Jill and Jack embroidery (model OTNS-03) is back in stock, with advance pre-orders open on the web only. It comes in 6 colors at ¥4,620 (tax included).
Starting November 1, 2026, PRESS BUTTER SAND is releasing limited holiday sets in red, green and gold packaging with the brand's geometric pattern, including the 3-piece Butter Sand Holiday Gift at ¥1,188.
Rilakkuma Relaxation Puzzle, a new smartphone puzzle game starring Rilakkuma, is set for release in early 2027. Pre-registration opens on October 20, 2026, with a bonus in-game sofa, a follow and repost campaign, and a pre-registration campaign at a Shinsaibashi PARCO pop-up shop.
sanrio house opens its fourth store on the 5th floor of Shibuya PARCO on Friday, November 13, 2026. The store carries Shibuya PARCO-exclusive Hello Kitty items, a holiday collection and cosmetics, and the "CAPSULE TOY LAND" pop-up runs from opening day to November 26. Visits are by advance reservation for the time being.
A new Seiko quartz wall clock, model KX701S, carries on the design of the world's first household quartz wall clock, a registered "Future Technology Heritage" item, and keeps time to within ±30 seconds a year. It goes on sale November 20 for ¥27,500 (tax included).
Shizuku-chan's round face becomes a mini silicone pouch in a six-design capsule toy lineup, rolling out at capsule toy corners nationwide from late October 2026 at 400 yen per play.
The SMISKI Reflector Charm, a six-design blind-package charm that doubles as a reflector for dark night streets, goes on sale on October 29, 2026 for 770 yen including tax.
Two limited-edition flavors, Melon and Valencia Orange, join Suntory's "-196" fruit chuhai series, available nationwide for a limited time from December 15, 2026.
Suntory's "Nonaru Sakaba Rose Wine Sparkling Non-Alcohol" goes on sale nationwide for a limited time on December 22, 2026. The 350ml, 0.00% ABV drink offers the festive aroma of rosé sparkling wine.
A limited-edition "SUI Gin Soda Can <Yuzu & Ginger>" goes on sale across Japan on December 15, 2026, pairing yuzu-infused liquor with ginger syrup in 350 ml and 500 ml cans.
The pop-up book "Tobidasu Anime Chiikawa" went on sale on October 19 at ¥2,200 (tax included), following the Chiikawa Anime Story Book Season 1 that is already on sale.
A limited-edition Salty Vanilla Tirolian made with Itoshima salt purified at Torikai Hachimangu shrine in Fukuoka has been on sale since October 19, 2026 at the shrine, Chidoriya MARK IS Fukuoka Momochi and the Tirolian Shop at Fukuoka Airport.
UNITED ARROWS and GMO AI&Robotics Corporation (GMO AIR) have co-developed original wear for humanoid robots, a four-item lineup of jacket, pants, T-shirt and scarf for the Unitree "G1", with requests accepted from October 20, 2026.
URBAN RESEARCH ROSSO's 2026 Outer Collection offers 15 original coats and jackets made for long-term wear, with outerwear currently open for reservations available at 10% off the regular price.
A pop-up for the global fashion and culture brand 13DE MARZO comes to ZeroBase Shibuya from October 30 to November 8, 2026, with apparel, a café where every drink comes with a bear plush, and a collaboration with The Rolling Stones.
A TENITOL TALL figure of Mahiru Shiina from "The Angel Next Door Spoils Me Rotten 2" is now available for pre-order at Amiami. Standing about 30cm tall, it is priced at ¥10,890 (tax included) and scheduled for release in May 2027.
Fall/Winter 2026 knitwear from ANNUAL, the knit brand by MN Inter-Fashion, is now on sale at the select shop Piu di aranciato, featuring the Fusion Knit Pullover and the Half Zip Short Pullover.
Armani Beauty's Crema Nera skincare series gains a new 150 mL lotion, Crema Nera Essence Lotion, priced at 24,200 yen (tax included) and on sale from October 16, 2026.
Starting October 16, 2026, Ayakashi Rumble! adds the limited-time ★5 shikigami Kotaro through a new pickup summon, alongside a free 10x summon, a new 絆咲心景, a login bonus, and the 降魔の戦場 event (through October 30).
A new Azur Lane lottery themed around Alice costumes is now on Kujico, featuring newly drawn illustrations of Unicorn, Janus, Jervis, Z47, and Zuihou.
Banana Republic is launching a limited 25-piece capsule collection with New York-based brand ZANKOV, made with materials such as brushed cashmere and leather. It goes on sale on October 22, 2026 at the Banana Republic Toranomon store and the official online store, priced from ¥12,000 to ¥80,000.
From October 16, 2026, the smartphone game Browser Sangokushi Ten is running a three-part gacha featuring the new ★5 generals Shibai, Choushunka and Choukou, with limited-time value packs on sale through November 27.
Pre-orders have opened on Capcom's official online shop e-Capcom for Ace Attorney 25th anniversary goods, Monster Hunter Stories 10th anniversary art, a Teostra figure reissue and more, while new items first sold at Tokyo Game Show 2026 are now on sale.
Fine jewelry brand COCOSHNIK is launching its new "METAL EXPRESSION" gold jewelry collection on October 16 (Friday), featuring rings in K18 and K10 yellow gold.
A new Houkago Mates Tail Charm Mini lineup of 10 types based on Demon Slayer: Kimetsu no Yaiba is open for pre-order at ¥1,870 each, with release scheduled for around January 22, 2027.
Classic costumes for Mai Shiranui and Terry Bogard will be available as paid downloadable content for the fighting game FATAL FURY: City of the Wolves from October 22, 2026, at ¥330 (tax included) each.
A 1/7 scale finished figure of Frieren from the TV anime Frieren: Beyond Journey's End, themed on her battle against Aura, is now open for pre-order at Amiami for ¥25,080 (tax included), with a planned release in June 2027.
A 1/7 scale finished figure of Kotone Fujita from Gakuen Idolmaster in her pre-training look from "Ameagari no Iris" is now available to pre-order at AmiAmi, with a release planned for July 2027 at a reference price of ¥22,000 (tax included).
GELATO PIQUE KIDS & BABY will release "ASAHIYAMA ZOO GELATO PIQUE" on October 23, 2026, a collection inspired by baby snow leopards, Ezo red foxes, and gentoo penguins from Asahiyama Zoo, with part of the sales donated to the zoo's fund.
A completed figure of Lacus Clyne in her Jinbaori Ver. from Mobile Suit Gundam SEED FREEDOM, part of Megahouse's GGG series, is now available for pre-order at AmiAmi. The figure has a reference price of ¥24,200 (tax included) and a planned release in late March 2027.
A completed figure of Lacus Clyne in an original swimsuit outfit from Mobile Suit Gundam SEED FREEDOM, part of Megahouse's Lucrea Light series, is now available for pre-order at AmiAmi. The figure is priced at ¥8,800 (tax included) with a planned release in late March 2027.
Pre-orders for the KADOKAWA PLASTIC MODEL SERIES The Quintessential Quintuplets∽ Nino Nakano opened on October 16, 2026 at noon. The assembly-type plastic model comes with optional parts such as a school bag and is scheduled for release in March 2027.
Kigetsu: Night of the Waning Moon, a time-leap survival horror adventure game for Nintendo Switch, has been confirmed for release on Steam, and a demo version is now available. The release date and price are yet to be announced.
Plushies, a multi pouch, an XL Mokona plushie, and room shoes based on the TV anime Magic Knight Rayearth will arrive in stages at amusement facilities from October 2026, alongside a follow and repost campaign running through October 21.
Naohiko Noguchi, master brewer at Noguchi Naohiko Kenkyujo in Komatsu, Ishikawa Prefecture, has been certified as a holder of the Important Intangible Cultural Property "Ginjo-zukuri," becoming the first sake toji to be named a Living National Treasure after more than 70 years of brewing.
Style brand narifuri is releasing three limited made-to-order collaboration bikes inspired by the TV anime THE GHOST IN THE SHELL, planned for February 2027. The bikes will be on display at a pop-up store at Daikanyama Tsutaya Books in Tokyo from October 17, 2026.
New Era's casual wear line NEW ERA BLACK LABEL releases its 2026 fall/winter collection in stages from Friday, October 16, 2026, exclusively at New Era Stores nationwide and the official online store.
The decorative box set marking 30 years since the completion of Noriko Ogiwara's The Jade Trilogy holds all five volumes of the new paperback edition and is priced at 5,500 yen (tax included). It is now available at bookstores nationwide.
MegaHouse's WALLSTAR One Piece Completed Figure series, designed to be displayed right in its blister pack, welcomes Monkey D. Luffy (Elbaf Arc) and Nami (Elbaf Arc) as its second installment. Priced at ¥2,970 each (tax included), with release planned for late May 2027, they are now available for pre-order at AmiAmi.
The on-demand print service オリジナルプリント.jp began selling three winter neck warmers on October 15, 2026, including a CORDURA® model and two 2WAY models, each available with an original design from a single piece.
OSAJI is releasing limited-quantity Neroli editions of its Retreat Hand Massage Serum (30 mL, ¥3,190) and Velvet Lip Serum (10 g, ¥2,640) on December 16, 2026, in gold limited-edition packaging with a citrus-floral scent.
OSHMAN'S and the inner-down brand TAION are releasing an exclusive 2026 fall/winter outerwear collection from October 16, led by the ASTORIA DOWN DUFFLE COAT, the second Danner x TAION x OSHMAN'S triple collaboration model.
PADICO's "Pet Paw Print Kit My Pet Pouch" lets dog owners take a three-dimensional paw print with two types of clay and keep it in a carabiner pouch. It goes on sale October 23, 2026 at ¥3,278 (tax included), with pre-orders from October 16.
SEGA's mobile and PC game Persona 5: The Phantom X has received its Ver.4.11 update, featuring a crossover event with Persona 3 Reload and the debut of Mitsuru Kirijo as a new 5-star character.
Nine PUPPET SUNSUN items, including a clear file, zipper bags, sticky notes, pouches, and mini figures, are going on sale at 110 yen (tax included) each at 100-yen shops such as Can★Do.
KADOKAWA has opened pre-orders for a plastic model of Miku Nakano from the TV special anime The Quintessential Quintuplets Specials, priced at ¥9,680 (tax included) with a planned release in March 2027.
The mobile game Quiz RPG: The World of Mystic Wiz has launched the fourth chapter of its "想刻ノ魔道士" main quest series, "想刻ノ魔道士Ⅳ ～〈祈望〉の果て～," on October 16, 2026, along with a gacha featuring four characters and a special login bonus.
To mark its 125th anniversary, Royal Enfield has announced the 125th Anniversary Edition HYPERSHIFT CLASSIC 650, limited to 125 units in each major region and 35 units in Japan. Registration for the purchase lottery runs from October 16 to October 27, 2026.
Original merchandise from the TV anime "Ruri Rocks" is now on sale through the online lottery service Kujico, with sales running from October 9 through November 8, 2026.
New original merchandise from the TV anime SAKAMOTO DAYS, themed around "Vintage Style" and featuring newly drawn chibi character illustrations, goes on sale in late December 2026, with pre-orders open now.
From October 16, 2026, DMM GAMES holds a 1.5-year anniversary campaign for SD Gundam G Generation ETERNAL, featuring a half-price coupon, 1 million DMM Points shared among eligible players, and an X campaign.
A story event based on Mobile Suit Gundam Side Story 0079: Rise from the Ashes is underway in the smartphone game SD Gundam G Generation ETERNAL, alongside a pickup gacha, an After War Gundam X 30th anniversary panel mission, a 1.5th Anniversary special stage, and a PLAY to WATCH!! program streaming from October 20.
MegaHouse's Melty Princess series adds a palm-sized completed figure of Natsumi Hinata and Giroro from the anime Sgt. Frog, now available at AmiAmi. It is priced at 9,350 yen (tax included) with a planned release in late March 2027.
A free demo of the 3D horror action adventure Shadow Mate has been available on Steam since October 15, 2026, and the game will take part in Steam Next Fest from October 19 to 26.
Snow Peak's new "Pertex Light Weight Down" series goes on sale October 16 at its directly managed stores and online store, offering a jacket, vest, and women's jacket with 20D PERTEX® QUANTUM fabric and 800 fill power washable down.
Sonic Rumble Party's limited-time Halloween 2026 Event runs through November 5, 2026, with free and premium event passes, new Vampire Shadow and Witch Cream skins, and returning Halloween items in the Red Star Ring Shop.
STYLEMIXER and DIDION will release a holiday coffret set on October 28, 2026, pairing a STYLEMIXER-exclusive pouch with a coffret in a choice of two colors for ¥7,700 (tax included). A joint preview exhibition will be held on October 24 at Creative Space CALM Harajuku.
The online wagashi store Tabiwaga is now selling the second and third installments of its reward wagashi collaboration series, with chocolate-covered thunder donuts from 餡焚き屋中井 in Osaka and a revived Sanbai Mochi tiger-skin roll from 菓子司つじや in Akita, each limited to 100 units.
The cross-heroine RPG Techcronoss has added a new character, キャシー (Halloween), with a pickup gacha, and the second half of its Halloween event has started along with new Tour Quest HARD stations, the new Level Link feature, and limited-time item sets.
Two new SSR-rank Eichiku characters, Isekai no Kanban Musume Mob Gal and Fujimi no Hokkyoku, have joined the smartphone game Teipen Wars, along with a limited-time pickup gacha running from October 15 to November 3, 2026.
The exhibition celebrating 30 years of the Resident Evil series runs from October 30 to December 24, 2026 at BEAM Gallery in Shibuya BEAM, about a 5-minute walk from Shibuya Station. Newly announced details include the full original goods lineup, collaboration crepes and drinks at Dipper Dan Shibuya BEAM, and a first look at life-size 3D figures in the making.
The first online lottery for TV anime Thunder 3 goes on sale on Kujipla from October 16, 2026 at 12:00 PM at 880 yen per draw, with a T-shirt, acrylic stands, photo-style cards, die-cut stickers and can badges up for grabs.
On January 25 and 26, 2027, the Toguri Museum of Art and Cerulean Tower Tokyu Hotel in Shibuya hold a two-day special event combining a private viewing of Koimari porcelain with a Japanese course meal at the Sukiya restaurant, priced at ¥22,000 per person.
DIME, Shogakukan's business trend media, is taking pre-orders from October 16 at 12:00 PM on Shogakukan's official online store for Ultraman Series 60th anniversary collaboration items, including nine Mamoru Uchiyama T-shirt designs at ¥5,000 each and two Manhattan Portage bags.
Limited-time in-game Halloween 2026 events are rolling out across the World of Tanks and World of Warships series, featuring spooky stories, new game modes, themed rewards, and limited-edition vehicles and commanders.
The textile exhibition "Weaving Time: NUNO – Textiles of Tradition and Transformation" is on view at Portland Japanese Garden in Oregon from October 3, 2026 to February 14, 2027, featuring the installations NUNO Cubes and NUNO Byobu.
WEGO's new "FAVE GEAR" series goes on sale October 16, 2026, with monotone, minimal itabags, plush pouches, and trading card accessories designed for men who want to carry their "oshi" into everyday style.
A new event, "On a Business Trip♪ Welcome to the Evil Dragon Villa!!", began in White Cat Project NEW WORLD'S on October 16, 2026, with Shewol and Vio joining the character gacha.
Anique Shop will take pre-orders for original goods featuring newly drawn "GIRLS STYLE LOOKBOOK" illustrations from the TV anime WITCH WATCH from October 23 to November 22, with a random bromide bonus for every ¥3,300 (tax included) spent on eligible items.
PIE International releases the Ado Mizumori 100-Sheet Letter Book on October 15, 2026, collecting 100 sheets in 52 designs of Ado Mizumori's illustrations, from cute girls and close couples to animals.
Prime 1 Studio's Ultimate Premium Masterline adds a 1/4 scale Batman vs. Clayface statue based on a Jim Lee variant cover. Pre-orders open October 15, with release planned for March to June 2028.
Calbee is bringing back Pizza Potato Genovese Flavor, which recreates the taste of Genovese pizza, at convenience stores nationwide from October 26, 2026 and at other stores from November 2, 2026.
Jewelry brand CANAL 4℃ releases its new Stainless Collection, made with surgical stainless steel and designed with low allergy in mind, on October 16, 2026 at CANAL 4℃ stores nationwide and its official online shop.
Japanese nail polish brand Causette.Joli is releasing its 2026 winter-limited "Winter Galaxy" collection of three colors, with preorders starting October 22 and general sale beginning November 6, 2026.
A new Happy Kuji lottery marking the 40th anniversary of the Chibi Maruko-chan original work goes on sale November 7, 2026 at 850 yen per draw, with 9 prize tiers plus a Last Prize led by a "Maruko's Room" figure and a Volume 1 figure.
New goods featuring newly drawn "tea party" illustrations from the anime Welcome to Demon School! Iruma-kun will be sold at the Chugai Mining booth [Y-23] at Animate Girls Festival 2026 at Sunshine City in Ikebukuro on November 7 and 8, 2026, with online pre-orders also available.
CHUMS has released the PERTEX series, a reversible winter lineup that pairs lightweight PERTEX UNLIMITED® fabric on the outside with a recycled polyester fleece on the inside.
COSPA is releasing new Frieren: Beyond Journey's End goods, including three Tsumamare acrylic charms, T-shirts, bags, a reel key holder and dialogue acrylic stands, with early sales for most items at Machi★Asobi vol.31 on October 17 and 18, 2026, ahead of general release in late January 2027.
An online lottery for Dahlia in Bloom: Crafting a Fresh Start with Magical Tools goes on sale on Kujibikido on October 22, 2026, with prizes using Hachi Komada's original illustrations, at 770 yen per draw.
DD4D BREWING and Toei's Kamen Rider Agito release a second collaboration, three limited-quantity craft beers inspired by Kamen Rider Agito Shining Form, G7 and G6, going on sale on October 24, 2026.
KADOKAWA's online lottery service "Kujibikido" will begin selling a "The Detective Is Already Dead Season 2" lottery on October 22, 2026, featuring newly drawn illustrations of characters in wedding dress-style swimsuit outfits.
RADIO EVA, the official Evangelion project, has decided on an emergency additional production run of the EVANGELION MA-1 REMODEL by AVIREX jackets in black, red and navy, with reservations opening October 16, 2026 at 11:00 AM.
FREAK'S STORE's special-order Schott leather jackets, a sheep leather trucker jacket and coach jacket updated from past collaboration models, are on sale at FREAK'S STORE stores and online for ¥121,000 (tax included) each.
Tachibana E Liquors has launched "Fukuhibiki no Ogon Matsuri Mikuji", a whisky lottery limited to 555 entries at ¥4,970 each, with Hibiki 21 Years Old as the top prize, on sale from October 15, 2026.
Pickle specialty shop Ginza Wakana releases Tsukemusubi, a series of three mixes that turn freshly cooked rice into onigiri, on October 16, 2026.
GODIVA Japan launches the "GODIVA × Marimekko Collection" from November 1, 2026, featuring chocolates, baked sweets, Chocolixir drinks, and ice cream in the Kukasta kukkaan print in GODIVA-exclusive colors.
From October 23 to November 30, 2026, three Odaiba shopping facilities hold a joint collaboration event for the film Godzilla Minus Zero, featuring one of only a dozen or so Godzilla Minus Zero statues in the world at DECKS Tokyo Beach, a digital puzzle rally, a Chibi Godzilla greeting, and more.
Bandai Namco Entertainment's idle simulation game "Gundam Blitz Order" is coming to the App Store and Google Play, with tester recruitment open from October 15 and a network test for 2,500 players planned from November 18 to 24, 2026.
The AMUSE series of porcelain serving trays from Hakusan Porcelain, a pottery maker in Hasami, Nagasaki Prefecture, has won the 2026 Good Design Award. The flat trays come in two sizes and five colors.
The "HAPIDANBUI Mesh Drawstring Pouch Collection" features six Sanrio characters, including Pekkle, Keroppi, and Pochacco, and rolls out at capsule toy corners nationwide from mid-October 2026 at 500 yen per turn.
Sanrio's Hello Kitty returns to capsule toy machines as a soft, plump cushion keyring in six designs, rolling out in stages from mid-October 2026 at 400 yen per play.
Hirotaka is adding fancy-cut lab-grown diamond pieces, including an edgy heart shape, to its HYPNOTICS collection from October 15 (Thursday), with a special display at Hirotaka Tokyo Midtown.
The Nintendo Switch 2 version of holoVillage: Our Cozy Days, a slow-life RPG from hololive Production's derivative-game brand holo Indie, launches on October 22, 2026. Preorders opened on the Nintendo eShop on October 15 at ¥2,900 (tax included).
Two VRChat bike avatar gimmicks from Honda's "Honda Motanion" project, the CB750Four and the Super Cub C125, went on sale at the digital fashion marketplace TOKYO AVATAR GATE on October 15, 2026, at 10:00 AM.
JAPAN 47 GO highlights five autumn foliage spots across Japan, from Iwate's Kuji Keiryu to a row of bright red wax trees in Kurume, Fukuoka, with expected color-change and peak timing plus links to crowd forecasts and route search.
An online lottery celebrating KAITO's 20th anniversary goes on sale on Kujibikido on October 22, 2026 at 770 yen per draw, with prizes featuring new illustrations by イサム and ハルアキ四季 and an X repost campaign.
To mark the second half of its 10th anniversary, KAMIHIME PROJECT adds limited Kamihime Diabolos and Receptionist, a daily roulette offering up to 100 free gacha pulls, a second login bonus, and new events.
Kagawa-based bag brand Kawanishi Kaban releases the Dual Tote every, a minimal vertical leather tote made from a single piece of leather, priced at ¥44,900 (tax included) and on sale from October 17, 2026.
Starting October 14, 2026, players of Kingdom Ran can awaken the warriors Choushi and Raiki to LG, while Part 3 of the Autumn Harvest campaign brings cargo packs and a lineup of gacha events running through late October.
The next-generation beautiful girl x strategy RPG LAST ORIGIN received an update on October 15, 2026, adding three new AGS skins, a limited-time sale on five skins at about 20% off, and two new stages.
Louis Vuitton's men's "LV Trainer Sneaker," inspired by vintage basketball shoes, arrives in two new versions, one in monogram canvas with natural leather details and one in lamb leather with light-toned monogram canvas trim.
In its second year as a partner of Real Madrid, Louis Vuitton has unveiled new formal wear and official travel wear for the club's men's and women's football teams and men's basketball team.
Maison de FLEUR releases its first Gobelin weave items featuring its original teddy bear FLEUR TEDDY, the 9th collaboration with French maker ART DE LYS, going on sale in stages from October 23, 2026.
Limited-design bottles of two signature REPLICA fragrances, an advent calendar and holiday sets arrive at Maison Margiela Fragrances stores and online, with early releases from October 15 and a nationwide launch on October 22.
Women's watch brand MATOW is releasing three new dial colors for its Seigetsu MINI SQUARE watch, inspired by hydrangea, balloon flower and wisteria. It goes on sale on October 17, 2026 at MATOW retailers nationwide and the official online store.
Six sewn Miffy items, including a ribbon drawstring tote bag, a shell-shaped pouch and a candy pouch, roll out at capsule toy corners nationwide in stages from mid-October 2026 at 500 yen per play.
Shoe brand MINNETONKA adds three boa-trimmed styles for autumn and winter, a Japan-exclusive sneaker, thin-sole ballet shoes and lace-up boots, available at its official online store.
AltPlus has added a new playable Awakened Form, Castor, voiced by Shinya Kato, to the card RPG Morimens starting October 15, 2026, bringing a new Awakened Form event, pickup summons, a limited mission, and Halloween outfit campaigns.
NONFICTION will release ROSE PALE Hand Cream, a 50 mL hand cream in its popular Rose Pale scent, on October 19, 2026 for ¥3,300 including tax, at four stores and the official online store.
Ryoga Echizen, the first paid DLC character for The Prince of Tennis romance adventure game 『テニスの王子様 も～っと 学園祭の王子様 ♡-40 and more...』, was released on October 15, 2026, with a brand-new scenario, newly drawn stills, and a 20% off sale on the game.
A limited-time MONCHHICHI RAISED donut and six collaboration goods from Randy's Donuts, FREAK’S STORE and Monchhichi go on sale from October 24, 2026.
French brand Repetto adds a soft knit beanie with a ribbon motif to its 2026 Autumn/Winter collection, available in two colors, Gris Chine Clair and Icone, at ¥18,700 each.
RHC Ron Herman introduces an exclusive version of Barbour's Beaufort work jacket, updated with padding and a shorter length, in BLACK and IVORY from Saturday, October 24.
Winter sandal brand SUBU, celebrating its 10th anniversary, teams up with Perth-born street and skater brand Butter Goods for the SUBU×BUTTER GOODS Woven Sandal, on sale worldwide from October 15, 2026 for ¥19,800.
Anique Shop will take pre-orders for original goods featuring newly drawn "Ice Cream Girl" illustrations from the TV anime Summer Pockets, from October 23 to November 23, with a random bromide bonus for every ¥3,300 (tax included) spent on eligible items.
Godo Shusei's canned "Tancha" tea hai drinks, made with Tantakatan shiso shochu and TAN TAKA TAN SHISO plum liqueur, have new packaging, and a new Jasmine Tea Hai is on sale nationwide from October 13, 2026.
Pre-registration has begun for TOUGEN ANKI Crimson Inferno, a turn-based RPG based on the TV anime TOUGEN ANKI. Rewards scale with sign-ups, and a new video showcasing the main characters' battle scenes is out now.
A new lip oil series inspired by five sword warriors from Touken Ranbu ONLINE, the "Shizuku Veil Lip Oil," opened for pre-order on October 15, 2026 through Premium Bandai, priced at 3,740 yen each including tax.
An online lottery featuring original White Cat Project NEW WORLD'S merchandise goes on sale on Kujico from October 16 to November 29, 2026, at 880 yen (tax included).
The 3D dungeon RPG Wizardry Variants Daphne celebrates two years of service on October 15, 2026 with the Kingdom Dawn Festival Commemorative Campaign, featuring the legendary adventurer Arianote (voiced by Reina Ueda), the alternate-style adventurer Sherilinya (voiced by Yukari Tamura), special supplies, the new quest Severed Fortress and an autographed shikishi giveaway.
Night-care beauty brand YOLU releases two shampoo and treatment sets in packaging that depicts the world of Disney's Peter Pan with a night-sky illustration, sold only at Sugi Pharmacy in limited quantities from November 2, 2026.
Autumn and winter wear and goods from the Yuji Nishimura × Sanrio Characters collaboration, including boa loungewear sets, hoodies, and jerseys, are being re-released at select Don Quijote stores in sequence from Tuesday, October 13.
Los Angeles snowboard apparel brand 686 has released its 2026-27 collaboration collection with motocross brand Fox Racing, including a FOX YELLOW COLORBLOCK jacket and pants, hoodies, gloves and beanies, at 686 authorized retailers nationwide and LIKES ONLINE STORE.
Two Level 5 espers from A Certain Scientific Railgun T, Mikoto Misaka and Misaki Shokuhou, are getting Acrylic Tsumamare accessories from Nijigen COSPA at ¥880 each (tax included), planned for release in mid-December 2026.
Aoyama Flower Market will release Hand Cream Hinoki on October 23, 2026, a new scent in its hand cream series developed for florists whose work involves a lot of water, priced at ¥1,430 including tax.
ASUKA Cruise has announced the schedule of all 32 ASUKA III cruises departing between April and October 2027, including a 24-day cruise around Japan for the brand's 35th anniversary, an 11-day Golden Week Taiwan cruise, and the seasonal Four Seasons on ASUKA III series.
BLUE BLUE JAPAN's coverall and painter pants in Kotsubu Sashiko, a fabric originally made for martial arts uniforms, are dyed by hand with the rare suminagashi technique and went on sale on October 10, 2026.
Corporate catering service BONDISH DELIVERY has been selling limited-time Halloween plans since October 5, 2026, including a new plan with decorations set up by staff and a delivery-only plan at about ¥2,500 per person.
Calbee is releasing Crisp Cheddar Cheese Flavor, a rich cheddar take on its crunchy molded potato chips, at convenience stores nationwide from October 26, 2026 and at other stores from November 23, 2026.
Spanish shoe brand Camper is releasing Alaro, a new unisex winter line of boat shoes, boots, and a floral-embroidered TWINS edition, with sales in Japan through its official online store and CAMPER Shibuya PARCO.
Sock brand CHICSTOCKS will release Snoopy ankle socks on October 16, 2026, with embroidered motifs of Snoopy playing baseball, ice hockey, basketball and American football. They come in two colorways at ¥2,420 each.
New goods featuring newly drawn four-seasons illustrations from the TV anime Ore to Yuu-nii! will be sold at the Chugai Mining booth [Y-23] at Animate Girls Festival 2026 at Sunshine City in Ikebukuro on November 7 and 8, 2026, with online pre-orders also available.
The RPG Detariki Z collaborates with the game ANGELICA ASTER starting October 15 (Thu), bringing four collaboration members to limited-time gacha and an event, plus login bonuses and serial codes offering up to 14,000 Gems.
For the Spring 2027 men's collection, Jonathan Anderson reinterprets the iconic "Dior Roadie" as a low-top lace-up in suede and nubuck, priced at ¥160,000 and available at Dior boutiques nationwide and online from October 2026.
ANIGA-TER begins taking pre-orders on October 14, 2026 for new DRIFTERS anime merchandise, including T-shirts, hoodies, a stainless tumbler and a range of acrylic goods, with shipping planned from mid-December 2026.
LOST SAVIOR, a fantasy RPG first released for feature phones in 2010, is being revived through the G-MODE Archives+ project, with the Nintendo Switch version arriving on October 15 and the Steam version scheduled for October 28.
Italian luxury brand Golden Goose has released a capsule collection with Disney's "Mickey & Friends," featuring Super-Star sneakers, apparel, and accessories. A Co-Creation event with Disney artists takes place at HAUS Tokyo, its Ginza flagship, on October 23, 2026.
A live stream celebrating 40 years of Gundam games will air on October 28, 2026 at 8:00 PM with MC Genki Okawa, while a pin badge giveaway campaign runs on X through October 28.
Five new Helluva Boss goods in Infolens' original Megakyurun and Burasugari series, including trading can badges, acrylic stands, acrylic keychains, and die-cut stickers, open for pre-order on October 14, 2026 ahead of a rollout from mid-February 2027.
Women's bag brand HIROFU released four new styles and a new navy color of its CITTA city bag series, along with the new ACCANOVA leather small goods series, on October 14, 2026.
A 1/7 scale finished figure of Madoka Higuchi from The Idolmaster Shiny Colors x Mahjong Soul collaboration, dressed in her "Oshigoto Effortless" outfit, is now open for pre-order at Amiami for ¥19,800 (tax included), with a planned release in June 2027.
Four barrel colors chosen by social media vote, Khaki Brown, Beige Brown, Sheer White and Two-Tone Pink, come to the JETSTREAM Standard and New 3-Color Ballpoint Pen in limited quantities from October 27, 2026.
Prime 1 Studio's PRIME 1 STATUE brand has added a 1/6 scale Spinosaurus from the film Jurassic Park III to its Legacy Museum Collection, measuring 134cm in total length. Pre-orders open October 14, with release planned for March to June 2028.
Kairo-kun's Antenna Shop, Kairosoft's own online store, has started selling new goods including a Java sparrow T-shirt, socks, a flocked keychain, flake stickers, a duck-riding strap, and an acrylic stand.
New goods from the TV anime Botan Kamiina Fully Blossoms When Drunk, including T-shirts, totes, and pass cases, will go on early sale in late November 2026 in Chichibu, with general sales planned for mid-December 2026.
From December 4 to 25, 2026, Kyoto Century Hotel holds the Christmas sweets buffet "The Royal Lounge - Sweets Christmas -" at La Jyho Terrace on 14 days, with sweets, savory dishes, and free-flow drinks brought to the table by wagon at ¥6,500 per person for ages 7 and over.
Natural cosmetics brand La CASTA's winter-limited Moist Aroma series goes on sale nationwide in limited quantities on October 14, 2026, with a new Body Soap joining the Hair Soap, Hair Mask, and Body & Hand Cream.
L'Occitane en Provence will release its first-ever Woody Collection on October 28, 2026, as the first installment of its 50th anniversary holiday lineup. Three limited-edition fragrances inspired by trees arrive alongside holiday gift kits, a purchase bonus, and an in-store hand care experience.
Three new Capucines models in Taurillon leather have been released, featuring bicolor combinations, an enamel-finished Flower Crown and gold-colored LV initials.
Finnish design house Marimekko introduces a Ketunmarja home collection in warm autumn tones, going on sale in stages from October 23, 2026 at Marimekko stores nationwide and online stores.
Maruman is adding light purple and pink to its kAkesel indexed slim binder and launching an A4 slim binder in three colors for SESSION, shipping to retailers from October 16, 2026 and on sale at its official online shop from October 22.
An online kuji lottery featuring newly drawn Retro Pop illustrations from the TV anime Medalist goes on sale October 15, 2026, for ¥770 per draw, with Print Kujira content prints also being released.
Five new figures from MEDICOM TOY's Ultra Detail Figure UDF Kyoiku Bangumi series, four Tama types and Paul & Hakase, are listed at AmiAmi at ¥2,200 each (tax included), with release scheduled for April 2027.
MegaHouse's GGG series brings Matilda Ajan from Mobile Suit Gundam to life as a completed figure, based on a newly drawn illustration by Tsukasa Kotobuki. Pre-orders are open at AmiAmi for ¥22,000 (tax included), with release planned for late June 2027.
Kibi dango, the classic Okayama confection, gets a new look with packaging featuring artwork by MUSASHI, made with long-established maker Yamawaki Sangetsudo. Test sales are starting ahead of full-scale sales in winter 2026.
Shobido is taking made-to-order requests for six My Hero Academia Super BIG! plushies, each more than about 1 meter long, at ¥44,000 (tax included) from October 14 to November 8, 2026, with release scheduled for March 2027.
A wrapped bus tour themed on the TV anime Natsume's Book of Friends will visit the anime's model locations in Hitoyoshi and Kuma, Kumamoto, on set dates from December 12, 2026 to February 28, 2027, with reservations open from October 14.
All 10 items in the NIPPON PREMIUM chuhai series made with Japanese ingredients get new package designs, and three flavors have been revised, with shipments starting in stages from late October.
As reading gains renewed attention among younger people, OWNDAYS presents four eyewear styles for autumn reading scenes, from antique bookstore strolls and quiet nights at home to terrace reading and audiobooks.
Pentel's Orenz Metal Grip mechanical pencil, which starts writing with one click, adds a minimal limited design with a matte translucent barrel in three colors, on sale from October 23, 2026 at ¥1,650.
Character goods for the stop-motion miniature anime Pop Pap Polters, a mascot charm and an action figure of the three ghost brothers, go on sale on October 21, 2026, with advance reservations already open at online shops.
Hair care and styling brand Promille is releasing Velvet Milk Peach and Silky Mist Peach on October 15, 2026, with a new Picnic Peach scent and new 50g and 50mL mini sizes.
Ron Herman Kids introduces baby gift items including its first silicone bib, zip coveralls, a OneLuck collaboration rompers and bib set, and a rompers and bib gift box.
A one-night Halloween event by the short film streaming service SAMANSA takes place in Shibuya on October 28, 2026, with a roughly 40-minute screening of three short films and collaboration drinks with NOMU Shibuya. Admission is ¥700, and participants receive a digital admission ticket with an exclusive NOMU Shibuya coupon.
Samantha Thavasa Petit Choice is adding new wallets, multi cases, pass cases, and zipper charms to its popular Disney collection, inspired by seven characters including Cinderella, Princess Aurora, Ariel, Belle, Jasmine, Rapunzel, and Anna and Elsa, on sale nationwide from October 14 (Wednesday).
Scimagic: The Magic World Is Bugged, Fix It With Science!, a roguelike RPG scheduled for G123, lets players evolve their magic with scientific knowledge. An original personality quiz that reveals your scientist type is now live, along with a campaign offering a chance to win up to ¥10,000 in Amazon gift cards.
The sixth paid DLC for Sonic Racing CrossWorlds, the Avatar Legends Pack, adds Aang and Katara as racers along with a collaboration course and machine, and an in-game festival begins October 16.
STEAMCREAM's moisturizing cream gets two new limited-quantity Moomin cans, Moomin and Little My on a Snowy Day and Little My Party Time, on sale from October 14, 2026 at ¥2,398 each including tax.
From October 20 to November 16, 2026, SHIBUYA TSUTAYA hosts Stitch Party! by Hot Toys, a free event with Stitch photo spots and merchandise including Japan-first Toy Story collaboration items on early sale.
The dress-up and nurturing game Sugar Doll started the premium gacha "ALWAYS WITH YOU vol.1" on October 14, 2026, featuring fan-activity outfits, and a limited-time background pack is also on sale.
Tamron's 16-50mm F2.8 A (Model B091), a large-aperture standard zoom lens for APS-C mirrorless cameras, goes on sale for Sony E, Nikon Z, Fujifilm X, and Canon RF mounts from October 29, 2026.
Thanko has opened pre-orders for a Kamen Rider Ex-Aid collaboration USB can cooler for energy drinks, priced at ¥6,980 (tax included), starting October 9 at the Thanko official online store, with sales at various e-commerce sites to follow in stages from mid-to-late October.
Wedgwood's Archive Icons Advent Calendar, part of its Festive Collection 2026, goes on sale October 21, 2026 for ¥110,000 (tax included). A book-shaped case holds 12 illustrated fine bone china ornaments, and pre-sale is already under way on the official online shop.
A 24-track songbook marking 100 years since Winnie the Pooh's original debut goes on sale October 14, 2026, with the new song "Happier With You" and classic tunes; a die-cut 10-inch record also goes on sale.
Two chocolate ice creams arrive at 7-Eleven stores nationwide this autumn and winter, the four-layer Seven Premium Rich Nama Choco Bar from October 13th and the 7-Eleven-exclusive MOW Special Fondant au Chocolat from October 20th.
New merchandise from the TV anime Agents of the Four Seasons: Dance of Spring is now open for orders on CharaON!, including a character rubber mat, B2 tapestry, acrylic character stand, and hologram can badge 2-piece set.
AMERICAN HOLIC's second set of original items with American sports brand RUSSELL ATHLETIC goes on sale in stages from mid-October 2026, with five styles including a collared skipper knit, a logo sweatshirt, and a drawstring bag.
AS KNOW AS plus is launching Wzip sweat hoodies featuring Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi. They go on sale from 6:00 PM on Friday, October 16 at ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores.
Bandai Namco Entertainment is running a Steam key code sale on Amazon, with discounts of up to 79% on select titles including CODE VEIN, running through October 19, 2026.
A showcase video marking the 1st anniversary of the roguelike RPG Chaos Zero Nightmare was released on October 10, 2026. It covers Season 5 starting October 21, new combatants, system improvements, and in-game and offline anniversary events.
A crochet book dedicated entirely to rabbit amigurumi, with 25 designs and dress-up accessories, goes on sale at bookstores across Japan on October 20, 2026.
The classic adventure RPG Cross Summoner:R released a major first-anniversary update on October 13, 2026, opening the new server Forsein, starting Part 2 of the main story and adding the new characters Dean and Rena.
Oshimall, the online shop run by Cybird, will sell acrylic keychains and acrylic blocks featuring illustrations from the smartphone game Detective Conan Puzzle: Cross Chain in the second round of made-to-order sales of original merchandise for the game, from October 14 through October 28, 2026.
The fantasy RPG FLOWER KNIGHT GIRL receives an update on October 13, 2026, launching the month-long event "Parallel Messiah of the Deep" along with new gacha characters and character quests.
The free smartphone pachinko and pachislot app 777Real, operated by Sammy Networks Co., Ltd., begins offering Sammy Corporation's e The Seven Deadly Sins 3 starting October 13, 2026, along with a launch event and an X repost campaign.
Jewelry brand e.m. marks its 30th anniversary with a new collection and limited-edition collections going on sale at its directly operated stores nationwide on November 1, 2026, with an early release at Laforet Museum Harajuku from October 21 to 25.
Flying Tiger Copenhagen is introducing its 12-item "Playful Santa Series" as part of a 746-item Christmas lineup, on sale from October 16, 2026, with early sales at select stores and online from October 9.
for/c p.m, the premium line of the sustainable fashion brand for/c, goes on sale in earnest on October 13, 2026, at Rakuten Ichiba and ZOZOTOWN. Styling ideas for new middle and long coats are introduced, and knit and down items follow on October 21.
FREAK'S STORE has released exclusive Champion Reverse Weave® sweatshirts in 10 designs that express the history, culture, and mindset of various American regions, now on sale at stores nationwide and online.
The Gauldrons Sherry Cask Finish #4, a Japan-exclusive blended malt whisky limited to 900 bottles, begins shipping to liquor stores nationwide on October 15, 2026. The suggested retail price is ¥14,190 (tax included).
chara-log has opened pre-orders for original The Ghost in the Shell merchandise, including trading can badges, bromides, an acrylic panel, and a Motoko Kusanagi T-shirt, with orders accepted until November 12, 2026 and shipping planned for January 2027.
A Girls Band Cry collaboration event will be held at 12 Rakuya locations nationwide from October 26 to November 29, 2026, with bonuses, a Music Löyly collaboration, decorations, and original goods featuring a new Toei Animation illustration of the five members in yukata.
New TV anime Goodbye, Lara merchandise, including hologram and metallic can badge sets, acrylic character stands, sticker sets, an acrylic coaster, an acrylic keyring, and die-cut stickers, is now open for orders on the online shop CharaON!
A 1/4 scale figure of Rias Gremory in a cat suit from High School DxD HERO is open for pre-order at AmiAmi, priced at 39,600 yen (tax included) with an April 2027 planned release.
Two limited-edition Horoyoi flavors, Bonbon Melon and Bonbon Berry, will go on sale nationwide on December 8, 2026.
New merchandise from the TV anime I Made Friends with the Second Prettiest Girl in My Class is now open for orders on the online shop CharaON!, including a character rubber mat, B2 tapestry, acrylic character stand, and Puni-Kore! acrylic figure.
Orders are now open on the CharaON! online shop for new TV anime I Want to Love You Till Your Dying Day merchandise, including a mug, a set of two metallic can badges, an acrylic keyring, and a die-cut sticker.
Swiss premium chocolate brand Läderach releases its 2026 Christmas Collection at its stores from November 2, 2026, featuring advent calendars, holiday praline assortments, reindeer chocolate figures, and FrischSchoggi Sticks.
The simulation RPG Langrisser Mobile has started a collaboration with the anime Tekkaman Blade on October 13, 2026, bringing D-Boy, Shinya Aiba and Miyuki Aiba to the game as heroes, along with a limited-time summon, quest and events.
Jewelry brand e.m. will release the little emblem 30th anniversary collection, featuring Teeny-Tiny motif necklaces with stars, hearts and ribbons plus made-to-order Alphabet rings, at its directly operated stores nationwide from Sunday, November 1, 2026.
To mark the 30th anniversary of the jewelry brand e.m., the new LOVE BY e.m. 30YEARS COLLECTION goes on sale on November 1, 2026, with an advance sale at the "ARE YOU EXCITED?" exhibition at Laforet Museum Harajuku from October 21 to 25.
Pre-orders for the Magical Chiikawa "Fuwamochi Gororin Hug Plush" (3 types) are open on the official web shop "Chiikawa Market" from October 13 (Tuesday), 2026 at 6:00 PM to October 20 (Tuesday) at 12:00 PM.
Samansa Mos2 releases three new items on October 15, 2026, a dress, a knit cardigan and a gamaguchi bag, featuring delicate nature-inspired embroidery by embroidery artist マカベアリス.
AmiAmi is now offering the 恋恋 -櫻- Momoko Uniform Ver. 1/6 Scale Complete Figure, based on an original character by illustrator ほうき星, in Deluxe (¥14,850) and Regular (¥11,000) editions, with release planned for April 2027.
Moonbat is launching four winter accessories designed around Cartoon Network's animated series The Powerpuff Girls, including two scarves, a bag, and a knit hat, available first at PLAZA from around mid-October and at Loft, ZOZOTOWN, and other stores from early November 2026.
An online lottery for TV anime "Mr. Osomatsu" featuring newly drawn champagne fight illustrations goes on sale on Kujibikido on October 20, 2026 at 770 yen per draw, with prizes including a character fine graph, acrylic stands, acrylic charms, and can badges.
MY NADESHICO, a skincare brand from esthetic salon operator Angelux, began general sales of its new Glow Tone Lotion on September 14, 2026. A survey of its online store customers found that 87.3% have pore concerns.
Following last year's well-received first collaboration, the NANGA × Freada special-order down jacket is on sale again with a new PURPLE shade, in a four-color lineup of PURPLE, RED, BLACK, and BEIGE.
Starting October 20, 2026, Lawson stores nationwide will sell original Obungu and Friends puffy stickers in 2 designs, available in limited quantities at select stores.
Petit Loup's Oshare Koguma Collection adds five winter outfits for 12 cm plush toys, from a red knit cardigan set to a navy duffle coat and a Santa poncho. All five went on sale on October 13, 2026.
Pearl Metal has released the HC-1414, a microwave steamer that cooks in two tiers at once and has handles on every tier, a lid that works as a tray, and a nesting design for storage. It costs 1,650 yen including tax.
Post-event merchandise from the Project SEKAI 6th Anniversary Thanks Festival, a real stage event marking the game's 6th anniversary, went on sale on October 13, 2026. Items include penlights, big towels, acrylic stands, can badges and more at the official goods site, SEGA Store Online and Animate.
Puma's new SPEEDCAT CROC, a suede version of the SPEEDCAT lifestyle shoe with glossy crocodile-style details, goes on sale October 15, 2026 in three colors at ¥15,950 (tax included), with global brand ambassador ROSÉ in the campaign visual.
The DAIRENSA! project celebrating Puyo Puyo's 35th anniversary has announced a collaboration with Sanrio Characters' HAPIDANBUI, a Kamun and Ant POP-UP in Shinjuku from October 16, and official Canva templates available from October 19.
A rosé wine made by Roger Taylor, drummer of the rock band Queen, will soon arrive in Japan. A launch event offering the earliest paid tasting in Japan, "徹底的にロジャー・テイラー", will be held on Sunday, October 18, 2026, at the live house gee-ge. in Shibuya.
Oshiage Onsen Daikokuyu hosts a Re:ZERO -Starting Life in Another World- collaboration from October 17 to November 9, 2026, with a collaboration bath ticket with tenugui towel, themed drinks and food, craft beer, medicinal baths, and original merchandise.
From November 7, 2026 to January 11, 2027, Lagunasia theme park at LAGUNA TEN BOSCH hosts a collaboration with Re:ZERO -Starting Life in Another World-, featuring a park-wide LINE rally, original goods, collaboration menus, a themed room at Henn na Hotel, and a December 27 talk show.
Two cup ice creams supervised by SESOKO TABLE by TAKITA, a soft-serve shop on Sesoko Island, Okinawa, go on sale at Ito-Yokado and York stores nationwide on October 14, 2026 for ¥398 (excluding tax).
As part of its 5th anniversary celebrations, Standard Products by DAISO starts a capsule toy campaign on October 16, 2026, offering original Yeti acrylic charms in three colors at 60 participating stores while supplies last.
Kinmugi Goyururi, a limited-edition beer made for relaxing at home over the year-end and New Year holidays, goes on sale nationwide in limited quantities on December 8, 2026. It comes in 350ml and 500ml sizes at 5.5% alcohol.
Suntory Whisky Ao Scotch Edition, the second release in the WORLD TRAVEL COLLECTION series, goes on sale in limited quantities across Japan on Tuesday, December 15, 2026, priced at ¥6,000 (excluding tax) for a 700 ml bottle.
TAG Heuer's 38 mm Formula 1 Solargraph x Oracle Red Bull Racing special edition celebrates a decade of partnership with the racing team and goes on sale in October 2026 for ¥324,500 (tax included).
Takara Shuzo is reviving its Domestic Yuzu flavor of Takara can Chu-Hi in limited quantities, going on sale nationwide on November 2, 2026, after fans of its online community asked for a comeback in a May 2026 survey.
A new limited-time canned sour from Takara Shuzo goes on sale nationwide on November 2, 2026, made with whole La France pears from Yamagata Prefecture, peel included, at 4% alcohol.
Starting October 13, 2026, the anime Tekkaman Blade teams up with the simulation RPG Langrisser Mobile, bringing D-Boy, Shinya Aiba and Miyuki Aiba in as heroes along with a limited-time summon, a collab quest and exclusive skins.
A wooden educational toy co-developed by Tennoji Zoo and the domestic hinoki toy brand IKONIH goes on sale on October 16, 2026 for ¥17,600 (tax included) at the zoo shop ZOOQLE and online, in limited quantities.
Korean cosmetics brand too cool for school is rolling out its Sway Lip Dewy lip tint at offline stores in Japan from October 10, 2026. It comes in eight shades in stores and is priced at 1,580 yen (excluding tax).
Touken Ranbu ONLINE adds the new sword warrior Asakura Toushirou (CV 小村将) to its limited-time forging from after maintenance on October 13, 2026, through October 27 at 12:59 PM. A forging support pack and a 2x Renketsu enhancement campaign are also available.
Pre-orders open October 13 for Chocopuni plushies of Renako Amaori, Mai Ouzuka, Ajisai Sena, Satsuki Koto, and Kaho Koyanagi from the TV anime "There's No Freaking Way I'll Be Your Lover! Unless...", priced at ¥5,280 each with shipping from April 2027.
Tachibana E Shuhan has launched the 160th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
Acrylic character stands featuring Minamo Shio and Hiodoshi Akari in scene photo versions from the TV anime "You Can't Be In a Rom-Com with Your Childhood Friends!" are now open for orders on the online shop "CharaON!", priced at ¥1,320 (tax included).
A pickup gacha featuring Yakuzen Kusuri in a pajama costume has opened in the mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You, with the Let's Pajama Party Part 5 event starting on October 10.
A limited-time ART OF MIKU POP-UP SHOP will run at OU-EN Korea in Seoul's Hongdae from October 16 to 25, 2026, with original goods based on works by participating artists and a free postcard for purchases of ₩50,000 or more.
A 1/7 scale completed figure of Hifumi from the popular mobile game Blue Archive is now featured at AmiAmi. The figure is priced at 24,750 yen (tax included) with a planned release in September 2027.
BONAVENTURA, a luxury brand from Milan, Italy, pairs MagSafe-compatible back cover cases with leather magnet card cases. Pre-orders for the four card cases open on October 8, 2026, priced from ¥13,200 to ¥17,600 (tax included).
JOURNAL STANDARD relume is rolling out its Collinsville Wool knit series in crewneck, V-neck, and polo styles, made with fine merino wool from Australia's Collinsville, with sales starting in stages from October 10.
Dior's new "Dior Bow" shoes, with a ribbon across the front of the sandals, come in black and powder pink and will be available at Dior boutiques nationwide and the official online boutique from October 2026.
Céline Dion wore Dior at her Paris concert "CELINE DION PARIS 2026-2027" on October 7. Photos newly shot by Sophie Carre show the savoir-faire behind the white muslin and organza pleated dress.
Dolphin Wave begins a collaboration with Melonbooks on October 9, 2026, featuring a guaranteed gacha for a collaboration-exclusive Dolphin, a boss battle event, a commemorative login bonus, and a pop-up store at Melonbooks Akihabara Store No. 1.
Womenswear brand emmi is releasing two special-order items made with the Japanese inner down brand TAION, a quilted coat (¥34,980, tax included) and a quilted skirt (¥24,200, tax included), at its directly managed stores nationwide on October 14 (Wednesday), with advance orders open online.
Ahead of its official Steam launch on October 29, the mobile RPG Epic Seven has revealed a lineup of events, including a new server called "Foundry" and a Steam demo available from October 8 to October 27.
Dogs in hats, scarves and knitwear, based on the work of art student artist Facaierr, become charm figures rolling out nationwide from late November 2026 in five designs plus one secret.
Commemorative goods sold at the FINAL FANTASY X 25th anniversary exhibition FINAL FANTASY X MUSEUM-幻光の記憶- are offered through post-exhibition online sales on Movic's mail-order site from 5:00 PM on October 9, 2026 to 11:59 PM on November 8, 2026. The lineup includes items that sold out at the venue, with shipping scheduled from around early February 2027.
To mark FREAK'S STORE's 40th anniversary, ALPHA INDUSTRIES and NANGA team up on a reversible down MA-1 and a 3-way M-65 fishtail parka, on sale online from October 9 (Fri.) and in FREAK'S STORE stores from October 10 (Sat.).
Acrylic stands, clear files, a can badge set and a sticker set featuring the plush-toy motif familiar from social media are joining the TV anime Frieren: Beyond Journey's End lineup, and pre-orders are also open for a T-shirt Collection reissue.
gelato pique cafe is holding a limited-time "Fig and Milk tea" fair from October 16 to December 3, 2026, featuring a crepe, a soft serve, and a Shibuya Hikarie-exclusive parfait made with seasonal figs.
AmiAmi has opened pre-orders for a chibi character figure of Kinich from Genshin Impact by APEX. The reference price is ¥9,240 (tax included), with release planned for August 2027.
The collaboration between GOLD'S GYM and Los Angeles fitness and lifestyle brand YoungLA arrives in Japan for the first time, with six limited-quantity items on sale from October 13, 2026 at select Gold's Gym and Fitness Shop stores and online.
Rubber mascot carabiners featuring five characters from the TV anime Hanakappa are on sale from Skater for ¥660 (tax included) each. The carabiner attaches easily to bags and pouches, so it can also serve as a marker to spot your belongings.
Entries are now open for the online qualifier of KING of Performai The 8th, the official national tournament for the arcade music games maimai でらっくす, CHUNITHM and ONGEKI. The qualifier starts on October 29, 2026, and the national finals will be held on February 14, 2027 at Tokyo International Forum Hall B7.
Women's fashion brand MIESROHE is releasing a water-repellent, multi-way down jacket made with Japanese inner down brand TAION. Priced at ¥49,500 (tax included), pre-orders open October 21 and in-store sales start November 18.
The 2nd delivery of MODMNT's 2026 Fall/Winter Collection centers on down wear that reinterprets outdoor and military functional clothing, and goes on sale on October 16, 2026.
A 1/6 scale completed figure of Iroha Isshiki ("Original Ver.") from "My Youth Romantic Comedy Is Wrong, As I Expected," made by Good Smile Company, is planned for release in October 2027 at a reference price of ¥19,800 (tax included).
The sixth consecutive collaboration between Shiga-based outdoor brand NANGA and winter sandal brand SUBU goes on sale October 9, 2026 at NANGA retailers, with a new camouflage-style MOUNTAIN PIXELATE WINTER SANDAL joining the lineup.
NEWYORKER's women's line has published its "The color of AUTUMN" feature on the official online store, showcasing knitwear, a shirt, a skirt, a dress, pants, and scarves priced from ¥14,300 to ¥30,800 (tax included).
Momiji, the Dragon Shrine Maiden from Koei Tecmo's NINJA GAIDEN series, is now available for pre-order at Amiami as a Revoltech Amazing Yamaguchi figure. The reference price is ¥12,100 (tax included), with a scheduled release in June 2027.
AMNIBUS STORE -white- on the 4th floor of Shibuya MODI will host a No Game No Life: Zero pop-up shop from October 30 to November 15, 2026, with early-sale goods featuring new cheer-themed illustrations and purchase bonuses.
Prime 1 Studio's Ultimate Museum Masterline series adds the Batman "Advanced Suit" White Ver. (Design By Josh Nizzi), a 50.8cm statue with a chest LED and a removable fabric cape, with pre-orders opening October 9th and release scheduled for February to May 2028.
PYKES PEAK has released the GSS-301, a spikeless golf shoe that combines a hands-free structure with a dial-type lace system. It can be put on without using your hands and comes in five colors at ¥7,980 including tax.
The Cart Titan from the TV anime Attack on Titan joins Kaiyodo's Revoltech Amazing Yamaguchi series as a posable figure, now available for pre-order at AmiAmi. The figure is priced at ¥13,200 (tax included), with release planned for July 2027.
A POP UP SHOP marking the 5th anniversary of the light novel Secrets of the Silent Witch runs at Shinjuku Marui Annex from October 24 to November 8, 2026, and an online lottery is also planned.
SINN PURETÉ has fully renewed its AG skincare series for the first time in five years. The new AG Concentrate Lotion b (¥4,950) and AG Concentrate Serum b (¥8,800), both tax included, go on early release on October 9, 2026, ahead of a general release on February 2, 2027.
Skechers releases Skechers Garage on October 9, 2026, a kids' sneaker with a clear garage built into the midsole that holds two toy mini cars. It is priced at ¥8,690 (tax included).
The puzzle game Snoopy Drops is holding a PLAZA collaboration event titled "PEANUTS in NYC -The City Has It All!-" from October 9 to October 19, along with a prize campaign for a PLAZA-exclusive SUBWAY SERIES drawstring pouch.
Pre-orders have opened for the physical edition of Starship Troopers: Ultimate Bug War! on Nintendo Switch 2 and PlayStation 5, priced at 6,468 yen (tax included) and scheduled for release on January 28, 2027.
The idle idol development RPG STELLAR IDOL PROJECT has added the new outfit 大音師あやな【レディー＆メイデンス：RM】 via limited-time gachas that began October 9, 2026, and a limited ASMR voice drama comes as a purchase bonus.
A commentary video on the visuals of the action RPG Stupid Never Dies, coming to PlayStation 5 and PC (Steam) on October 22, 2026, is now available as episode 4 of the DEEP BITE series on SEGA's official YouTube channel.
Shobido's SUPIYA hair color gel comes in 30 shades and washes out with shampoo for a one-day hair color change. It goes on sale October 9, 2026 at the official online shop 粧美堂ONLINE STORE for ¥1,320 each (tax included).
Rides & Relics, the fourth DLC for the quirky museum management sim Two Point Museum, is now available on PlayStation 5, Xbox Series X|S, and PC (Steam), letting players restore an abandoned amusement park. The Nintendo Switch 2 version will follow later.
Italian chocolate brand Venchi will release two new gelato flavors, Chocoviar Nougatine and Chocoviar Mango, at its stores across Japan on October 14, 2026, along with takeout gelato packs that can include the new flavors.
yaso, a fragrance brand based in Chino, Nagano Prefecture, released the Aroma Room Mist Autumn Scent in September 2026 as the newest item in its Seasonal Fragrance -SIKI- line of seasonal scents. The 50 ml room mist costs ¥4,400 (tax included).
A seasonal Yatsugatake Sweet Potato butter sandwich made with pesticide-free Silk Sweet sweet potatoes from Chino, Nagano goes on sale at EMMA's FOOD&GROCERY on October 10, 2026 for ¥490 (tax included).
A Marukuji online lottery themed on "Preppy Coordinates," with newly drawn illustrations from the TV anime "You and I Are Polar Opposites," went on sale on September 25, 2026 at 880 yen (tax included).
Pre-orders for new merchandise from the TV anime Young Ladies Don't Play Fighting Games, including acrylic key holders, acrylic stands, and can badges, are open from October 9 to October 30, 2026.
212 KITCHEN STORE is releasing a limited Gremlins collection themed around retro, pop cinema art, spanning kitchen tools, tableware, lunch goods, fabrics, and accessories. It goes on sale at the official online store on October 8 and at stores nationwide on October 10.
Armani/Dolci's Autumn 2026 Collection arrives on October 9 at Armani/Dolci Ginza and Armani/Caffè Omotesando, with two limited-time dragée flavors in 100 g tins.
Audemars Piguet will unveil new 37mm and 41mm Royal Oak Automatic models in October 2026, with 18K pink gold cases and bracelets and bezels set with green tsavorites and yellow sapphires.
A BATHING APE® and Crocs release the BAPE® X CROCS ECHO 2 in BLACK and PURE WHITE, on sale from October 3, 2026 for ¥16,500 (tax included).
BAYFLOW, ALAND, and PAGEBOY have released Harry Potter collaboration items, on sale since September 10, 2026 at each brand's stores and on the official online store and ST.
Volume 1 of the dark fantasy manga BRAIN ALIVE, written by Rafal Jaki and illustrated by MACHINE GAMU, goes on sale on Monday, December 7, 2026, priced at ¥979 including tax.
BrownDust2 has added Character Cassette 11 "幽霊の夜," set in a haunted mansion, along with the season event "Loyal Maid," a special skin for ティル, and a new mini-game.
Calbee's Kataage Potato Takumi Hokkaido Golden Butter Flavor, made with butter produced in Hokkaido, will be sold for a limited time at convenience stores nationwide from October 19, 2026.
New merchandise for the TV anime Chitose Is in the Ramune Bottle, featuring newly drawn Heisei gal illustrations, goes on sale on eeo Store online from October 8, 2026 and at eeo Store Ikebukuro Main Branch from November 20, 2026.
The PC online dance game Club M Star celebrates one year of service with reward events, a new rare pet called Tailor Stitch, Halloween avatars and a Golden Pumpkin Coin exchange.
Designed by Jonathan Anderson, the Dior Ribbon sneakers add a new silhouette to the maison's lineup, debuting in beige and black, with new Cruise 2027 Collection variations in bouclé denim and sheepskin.
A new Sagara Embroidery Multi Pouch with Disney and Pixar characters from The Little Mermaid, Big Hero 6, Lilo & Stitch, Toy Story, and Zootopia goes on sale in late October for ¥2,530 (tax included) at retail stores nationwide.
An online lottery featuring prizes made with scenes from the Everyday Host comic goes on sale on KADOKAWA's Kujibikido on October 15, 2026, with acrylic dioramas, acrylic stands, stamps, acrylic charms, and square can badges.
Garmin Japan's new ultra-endurance GPS watch Enduro 4 goes on sale October 22, 2026 for ¥138,000 (tax included), with solar charging, about 320 hours of GPS activity recording and a weight of just 66 g.
A collaboration campaign between the TV anime Inu × Boku Secret Service and Karaoke Manekineko runs from October 8 to November 8, 2026, featuring original goods with newly drawn illustrations and two character-inspired non-alcoholic drinks.
A new pickup gacha is now running in the smartphone game Isekai Kitchen, raising the pull rate of ★3 Mokuren (Travel Outfit) and guaranteeing a ★2 or higher staff member on the 10th pull of every 10-pull gacha.
To mark the 10th anniversary of KAMIHIME PROJECT, a limited wristwatch is open for order at FanFunMARKET through October 28. Priced at ¥35,200 with tax, it comes with a character message card and is limited to 300 serial-numbered pieces.
Takamatsu-based bag maker Kawanishi Kaban launches the Dual Key Case book, a one-piece leather key case that opens like a book, priced at ¥22,900 (tax included) and on sale from October 10, 2026.
The new casual game KERORO GUNSO☆ Hachamecha TV Show will be released on December 9, 2026, Sgt. Frog's birthday, for Nintendo Switch and Steam. A Steam demo featuring 3 types of mini-games across 25 stages is available now.
Kikusui Shuzo's seasonal nigori sake "Gorohachi," made with 100% Niigata-grown rice, begins shipping nationwide on Tuesday, October 13, 2026. It is a seasonal brew available only while supplies last.
Komoro Distillery will start selling its first single malt Japanese whisky, "KOMORO ORIGIN," on November 7, 2026, limited to 4,000 bottles in the initial release. The distillery has also announced the bottle design and a First Release Week running from November 7 to 15.
La Maison du Chocolat's 2026 Christmas Collection "Vertiges" brings a chocolate chandelier art piece, a bouchée, an advent calendar, and coffrets, with sales of the coffrets planned from November 2.
Merchandise from the "Love Live! Sauna" collaboration between Love Live! Hasunosora Jogakuin School Idol Club and sauna and bedrock spa facilities is now available for post-event mail order through the THE Chara online store from October 8 to October 22, 2026, including can badges, acrylic charm straps, acrylic figures, a tenugui hand towel, and a cotton tote bag.
An original kuji lottery for Luxiem, a unit of NIJISANJI EN, goes on sale at Kuji Square on October 31, 2026, with new figure skating-themed visuals. Japan gets a no-miss online kuji and offline kuji, with select overseas regions to follow.
Two lifestyle models from Mammut's 2026 autumn/winter DRY DOWN collection, the Roseg 2.0 IN Hooded Jacket and the Floeberg HS Thermo Hooded Coat, go on sale from October 8, combining down warmth and water repellency for city wear.
Baby gift brand MARLMARL releases new autumn/winter 2026 items, including a long-use blouson coat, a cape coat, a knit with detachable sleeves and a pom-pom knit hat. Available online from October 8 and at directly operated stores from October 9.
Kenelephant will release the mojojojo Round Face Pouch Mono Ver., a monochrome capsule toy pouch in four designs (bird, bear, rabbit, and cat) at ¥500 each, exclusively at its directly operated stores in early November 2026.
Ten years after the release of Monster Hunter Stories on October 8, 2016, a commemorative visual featuring characters from across the series has been released, along with a BGM selection video and a police recruitment video made with the Osaka Prefectural Police.
Museum Box, an online shop for museum merchandise from around the world, will take pre-orders from 9:00 PM on October 9, 2026 for a collection of Getty Museum Store goods, including jewelry, a scarf, and a folding fan inspired by Van Gogh's Irises. Pre-orders run for two days only, until 9:00 PM on October 11.
Women's brand emmi will release an exclusive version of the New Balance MT10 sneaker on October 15, 2026. The ¥18,920 (tax included) model features black suede with stone pink details.
Puyopuyo!! Quest will hold its official live broadcast, the 13.5th Anniversary Special, on October 10, 2026 at 8:00 PM, streaming on YouTube Live and X with voice actor guests.
An online lottery featuring newly drawn Western medieval-style illustrations from TV anime "Katekyo Hitman Reborn!" goes on sale October 15, 2026 on Kujibikido at 770 yen per draw, with acrylic stand figures, tapestries, and can badges among the prizes.
A collaboration stage marking the 15th anniversary of the Mobile Suit Gundam Extreme Vs. series and Gundam EXA is now live in the mobile game SD Gundam G Generation ETERNAL, alongside a limited-time campaign to read volume 1 of the Gundam EXA and Gundam EXA VS comics through October 31.
The sake and fruit liqueur set "Shu Shu Shu Shu", made entirely with Gunma ingredients, went on sale again on October 1 in a limited run of 200 sets.
Sigma's APS-C high-magnification zoom lens, the 16-300mm F3.5-6.7 DC OS | Contemporary, is coming to Nikon Z mount cameras on Thursday, November 5, 2026.
Sigma's new 50-120mm F2.8 DC OS | Contemporary is an APS-C telephoto zoom covering 75-180mm in 35mm equivalent, arriving October 22, 2026 for Sony E, Fujifilm X, and Canon RF mounts.
Siroca's renewed heater-equipped blender "Ouchi Chef Blender" (おうちシェフブレンダー) goes on sale on November 1, 2026 at ¥19,800 (tax included), with a revised cutter and internal structure for smoother results and a recipe book of 83 recipes.
A carry case with Suica Penguin design details and a bundled limited-design plush goes on limited-quantity pre-order at the TRAINIART JRE MALL Store from 10:00 AM on October 9, 2026, priced at ¥29,700 (tax included).
Visitors to the 33rd Railway Festival at Odaiba on October 10 and 11, 2026 who spend ¥1,000 or more on Tetsudō Musume merchandise in a single transaction at a participating booth can receive a random original can badge from the TV anime Tetsuryō! Meet with Tetsudō Musume.
TOKUJI YAKUSOU, a brand that offers wild herb tea rooted in the medicinal herb culture of Tokuji in Yamaguchi City, opened its official brand site on October 1, 2026. The site carries a magazine on how the tea is made and the people behind it, and connects to the existing online shop.
The MMO Tree of Savior: Neverland has begun its 2nd anniversary event, featuring the "Home Building Festival," a new fashion DIY feature called "Dream Weaving," an October 11 celebration at Norn Royal Castle, and free anniversary rewards, with a new anniversary-only adventure server also opening.
AmiAmi's Akihabara Radio Kaikan and Ikebukuro Mini Fair Goods stores host the Trickcal:Chibi Go pop-up store from October 9 to 25, 2026, with AmiAmi-exclusive products, purchase bonuses and a stamp rally.
VATEN F, a rice-fermented drink made without pressing or filtering its raw materials, goes on sale on Thursday, October 8, and provides dietary fiber alongside amino acids, citric acid and polyphenols.
An online lottery celebrating Elaina's birthday from TV anime Wandering Witch: The Journey of Elaina goes on sale on Kujibikido on October 17, featuring newly drawn cheer × bunny and fluffy cat costume illustrations and scene images, priced at 770 yen per draw.
Weleda's new Skin Food Shower Cream, made with the brand's four-botanical Skin Food Phyto Infusion and organic sunflower seed oil, went on sale on October 8, 2026.
WILDSIDE, the conceptual project from Yohji Yamamoto Inc., is releasing cotton canvas sneakers made with MOONSTAR's FINE VULCANIZED line. They go on sale on October 14, 2026, online and at three stores in Osaka and Tokyo.
The British lifestyle brand William Morris At Home, an official partner of the William Morris Gallery, arrives in Japan with a bath and body care line, on sale early at Hankyu Umeda's British Fair 2026 from October 14 and generally from October 20.
Afternoon Tea LIVING is releasing its Afternoon Tea Christmas 2026 collection from October 21, 2026, at stores nationwide and the official online store, featuring Christmas trees in green and red, wreaths, and snow globes.
The second Animax reading play based on Capcom's "Ace Attorney" will run for nine performances from November 26 to 30, 2026 at Theater 1010 in Adachi, Tokyo. Toshiya Miyata of Kis-My-Ft2 is among the 19 cast members announced, and official presale tickets are available through October 18.
AMNIBUS, an online shop for original anime and manga goods, began accepting orders on September 30 for two trading items from the TV anime Ascendance of a Bookworm: Adopted Daughter of an Archduke, the Ani-Art Acrylic Stands and Ani-Art Acrylic Cards, each in eight designs.
Di Classe's new Auro siwawashi pendant lamp uses Karasuyama Washi wrinkled by hand to create soft light and deep shadows. It goes on sale October 7, 2026 for ¥60,500 (tax included, with an incandescent bulb).
Alter's Azur Lane Bremerton 1/7 scale finished figure is listed at AmiAmi with an AmiAmi-exclusive A2 clear poster. The reference price is 34,980 yen (tax included), with release planned for December 2027.
Belluna Online Store has released seven relaxed-fit track jackets and sweatshirts featuring Disney characters such as Mickey Mouse, Minnie Mouse, Winnie the Pooh, and Toy Story 5 characters, priced from ¥2,480 to ¥3,980.
BIRTHDAY BAR's ShinQs store inside Shibuya Hikarie will sell HikariELF collaboration goods from November 5 to December 25, 2026, with reservations open from October 7 through November 4.
Mail-order sales of the Blue Archive POP UP STORE 2026 in Kotobukiya goods, themed "Blue Sea and White Shirts," began on the Maji-Get (マジゲット) online store at 12:00 PM on October 7, 2026, with every item made to order and a random postcard bonus.
A metal card collection called Neon Collection, featuring neon-style designs and hologram-finished rare versions, is coming from TV anime Bungo Stray Dogs, with pre-orders open and a release scheduled for around mid-December 2026.
Cath Kidston will reissue five archive prints picked from fan requests gathered on social media, with day bags, totes and more on sale from October 23 and a pre-sale at Hankyu Umeda from October 14.
Korean skincare brand celimax will begin offline sales of its Real Noni series, a hydrating serum and a foaming cleanser, at variety stores and drugstores across Japan from October 12, 2026.
Inspired by Coach's popular cherry bag charm, the new "Coach Cherry Parfum" goes on sale October 7, 2026 (Wednesday), pairing a fruity floral scent with a deep red bottle topped with a gold cherry charm.
A new Happy Kuji lottery, Disney Christmas Ornament Kuji 2026, features Mickey & Friends and characters from popular films in red party outfits, with sales scheduled to start at 10:00 AM on November 7, 2026 exclusively at FamilyMart.
Pre-orders for the first wave of goods marking the 20th anniversary of the serialization of Fairy Tail opened on October 7, 2026, with shipping scheduled for late November 2026.
Garmin's flagship golf GPS watch, the Approach S72, comes in 47mm and 43mm sizes for ¥128,000 (tax included). Pre-orders for the 47mm open October 15, 2026, with sales starting October 22 and the 43mm following in early November.
Sanyodo's new Kaiun! Pouch capsule toys come in six types of cute pouches with playful expressions and go on sale in stages from October 13, 2026.
Six hololive talents appear in newly drawn illustrations of sweets-inspired outfits in the Anymy Kuji lottery from Legs Co., Ltd., with kitchenware, cushions, and a kitchen mat as the Last Prize, on sale at Lawson stores from October 13, 2026.
A new matsutake-hunting event is now live in the smartphone game Hypnosis Mic -Alternative Rap Battle-, running from October 7 to October 19, 2026, with the event-limited SSR card SSR【松茸発見名人】躑躅森盧笙 among the rewards.
Starting October 8, 2026, the arcade title Initial D THE ARCADE adds Persona 5 Royal items themed on Joker, Panther, and Queen, available through play stamps and Time Trial events.
KEEN's JASPER ZIONIC hybrid shoe, which pairs the JASPER design with the ZIONIC sole, is on sale in four exclusive colors at OSHMAN'S stores and its official online store. In Japan, these items are handled only by OSHMAN'S.
Orders are open on AMNIBUS for 5 types of Love Live! Sunshine!! merchandise, including trading "Chokonto!" acrylic stands, acrylic name plates, and heart-shaped can badges featuring newly illustrated chibi versions of the nine characters.
Margaret Howell's collaboration collection with Mackintosh offers waterproof, windproof coats and blousons made with the modern material RAINTEC®. It goes on sale October 7 at MARGARET HOWELL stores and the mix.tokyo online shop.
MarieBelle, the chocolate brand born in New York's SoHo, opens its new store "MarieBelle Shibuya" on the first floor of Shibuya Scramble Square on October 28, 2026, with a concept built around "MEETS" with Tokyo culture.
Mercedes-Benz Parfum's new women's fragrance "I AM MERCEDES Eau de Parfum," built around orange blossom and inspired by the women who shaped the brand's history, goes on sale on October 7, 2026.
New Miffy items with a sweet-tart apple scent, a lip balm, a hand care set in a clear pouch and a hot eye mask, will be available in limited quantities from October 8.
MOONSTAR's 810s line releases its fall/winter 2026 new products from October 21. The lineup includes the ORDLY plain-toe shoe at ¥13,200, rebuilt from formal shoes for students and public-sector use, and a new IVORY/BLACK color for the SNOWF winter boot.
MUCHA's Fragrance Body Cream, available in four of the brand's popular scents at ¥2,860 (tax included) for 180 g, goes on sale on October 7, 2026 at all MUCHA stores and the official online store.
The Okkii Animal (おっきいあにまる) Pen Case, shaped like an animal lounging on a desk, comes in four designs and goes on sale nationwide in stages from mid-October 2026 at ¥2,640 including tax.
Natsume-sha will release 'NINJA' on October 15, 2026, a Japanese-English bilingual illustrated guide to the history and culture of the ninja, supervised by Yuji Yamada of Mie University.
Leather product brand objcts.io is releasing the Essential Leather Boston, its first Boston bag, on October 14, 2026. It comes in Large and Medium sizes in black and brown, with a waterproof leather exterior and cushioned handles.
The kitten-themed "CAT Collection" went on sale on October 7th (Wednesday) from PEACH JOHN ROOM and PEACH JOHN BEAUTY, with autumn and winter roomwear in 11 styles plus a beauty lineup in a winter-limited Amber Vanilla scent.
Skater's Pingu lunch drawstring pouch M comes in random packaging, so the design inside stays a surprise until opened. It is priced at ¥1,155 (tax included), with a BOX set of all six designs at ¥6,930 (tax included).
Pocky, now marking its 60th anniversary, adds a limited-time "Share Happy! Package" from Tuesday, October 13, 2026. Fold the perforations on the back and slot in the inner bags to make a shape a group can gather around, developed with the nonprofit Collable.
The Metaryukusu Badge Collection, a line of premium metallic-finish can badges from the TV anime REBORN!, is open for reservations at Animate stores nationwide, the Animate online shop, and Movic's mail-order service, with a release scheduled for around December 25, 2026.
RAKU CAFE Ikebukuro Store 2 and Shinsaibashi Store 2 host a collaboration campaign with the anime film THE RIBBON HERO from October 22 to November 10, 2026, with an exclusive clear card, original goods, a collaboration menu with a coaster, decorations, and an X campaign.
An online lottery themed on the Love Live! Nijigasaki High School Idol Club 6th Live! went on sale on Sega Lucky Kuji Online on October 7, 2026, with prizes including a tissue case, cushion, blanket, and plush mascot. Draws are available until November 10, 2026.
Manns Wine's "Solaris Le Ciel 2025" is a dry wine made by harvesting Shinano Riesling, Chardonnay and Sauvignon Blanc from its company-managed Komoro vineyard on the same day and fermenting them together. It goes on sale October 9 at ¥6,600 (tax included).
Starbucks Reserve® Cafe's new Coffee & Espresso Cream Frappuccino®, made with espresso whip at the bottom and top of the cup, goes on sale October 9, 2026 at six Starbucks Reserve® Cafe locations.
New merchandise from the TV anime Super Psychic Policeman Chojo, featuring official anime illustrations and patrol-themed GraffArt designs, is on sale at eeo Store online from October 2, 2026, with in-store sales at eeo Store Ikebukuro Main Branch from November 6 to 19.
AMNIBUS, an online store for original anime and manga merchandise, has started accepting orders for six Trapped in a Dating Sim: The World of Otome Games is Tough for Mobs Season 2 items: Trading Can Badges, Trading Scene Photo Bromides, F3 Canvas Boards, BIG Acrylic Stands, Scene Photo Glitter Can Badge 3-Piece Sets, and A3 Matte Posters.
ERRA, a new line directed by fashion directors Keiji Kaneko and Daisuke Genma, goes on sale at the concept store V.A. and its online store on October 10, 2026, with a first collection of two shirts, a tee set, a cap and a sweatshirt.
Plush toys and clear multi cases featuring Satan, Mammon, Leviathan, and Beelzebub from the game What in HELL is Bad? are available for pre-order from October 4, 2026, with a random mini illustration card as a bonus.
Acrylic figures of 106 characters from "White Cat Project NEW WORLD'S" went on sale on October 7, 2026 at the アプリスタイル official shop. The first and second waves are priced at ¥2,980 each, tax included, with shipping charged separately.
AMNIBUS, an online shop for anime and manga original goods, has started accepting orders for four items based on the TV anime The World's Strongest Rearguard: Labyrinth Country's Novice Seeker, including Trading Can Badges and F3 Canvas Boards.
A collaboration between the TV anime Yumeiro Patissiere and Karaoke no Tetsujin runs from October 8 to November 23, 2026 at 10 stores, with collaboration drinks, concept rooms, a song challenge, and new Halloween-themed goods featuring newly drawn illustrations.
Afternoon Tea LIVING will release collaboration items with illustrator Yumi Kitagishi on October 28, 2026, with a Christmas lineup of tableware, plush toys and blankets, plus a limited novelty and an original art display.
Afternoon Tea LIVING's popular INITIAL collection gains two new initials, H (HAT) and T (TEA), along with stuffed toy charms of the cat, rabbit and dog from the designs. They go on sale October 7, 2026 at stores and the official online store.
From November 17, 2026, Alain Ducasse Chocolat Paris and Alain Ducasse Biscuit Paris will sell their Provence-inspired Noël Collection at directly operated stores nationwide and on the Online Boutique, featuring a ¥19,440 Calendrier de l'Avent, citrus-and-herb chocolates, stollen and biscuits.
A set of four bread-shaped cloth rattles from the Japan-born baby brand amanoppo has been named a Good Toy 2026 winner. It is machine washable and costs ¥4,290 including tax.
Prime 1 Studio has announced 1/4 scale statues of Guts and Griffith from the manga Berserk, based on Kentaro Miura's volume 34 variant cover artwork. Pre-orders open October 6, with release planned for February to May 2028.
A limited-time Shoso in Bungo and Alchemist offers new moon-viewing-style Japanese outfits for five literary masters, running from October 5 until 1:59 PM on October 14, 2026, with a first-time half-price 10-pull.
A new limited model of the OCEANUS analog radio-controlled solar watch, the OCW-SG1000MC features a newly developed marble ceramic bezel that evokes the powerful swells of the sea. It goes on sale November 13 at ¥748,000 (tax included), limited to 300 pieces.
The ONE STAR AGED CANVAS IGNT goes on sale on October 13, 2026, pairing 90s One Star details with the fire pattern from the ALL STAR IGNT in a single Black/Red Flame colorway.
DAIZO, DAISO's official character, debuts as a capsule toy with the Face Pouch Collection (5 designs, ¥400 each) from early October 2026, followed by a BIG plush crane game prize in the fourth week of October.
DMM GAMES' "DeepOne: Fragment of Void and Dream" and "Orphans Order" are running the joint collaboration event "Autumn Fest: All-In Bunny Night" from October 6 to October 19, 2026, with collaboration-exclusive skins, special missions, login bonuses, and a DMM Points campaign.
Dior's Holiday Collection 2026 "Cinnamon Glaze" goes on sale in limited quantities nationwide on October 30, 2026, after an advance release on October 14. It features eyeshadow, lip, cheek, highlighter, and nail items.
A free demo of the new adventure game Diss Diss Discussion, based on stage plays by Yuu Tomisaka of Aga-risk Entertainment, became available on Steam on October 6, 2026. The full game is scheduled for release in early 2027.
Tokyo DisneySea sells Duffy and Friends winter program goods and food souvenirs from November 2, 2026, to January 13, 2027, for a limited time. A special menu at Tokyo DisneySea Hotel MiraCosta, limited-time Disney Resort Line free passes, and a Steiff-produced Duffy for Tokyo DisneySea's 25th anniversary are also part of the lineup.
A limited collection of six cosmetics from Korean beauty brand Etude and the Korean character CHOIGOSIM marks Etude's 15th anniversary in Japan and goes on sale at variety stores and drugstores nationwide from November 1, 2026.
A ROUND1 x Fate/Grand Order collaboration campaign runs from October 13, 2026 to January 11, 2027, featuring collaboration menus and packs, themed rooms at the Ikebukuro and Umeda stores, bowling score effects, crane game prizes, and original goods.
GARRACK's Puella Magi Madoka Magica smartwatches (6 models, ¥10,890 each) go on sale on October 30, 2026, and the ring watches (5 models, ¥16,500 each) on December 11, with reservations opening on October 9.
GU-PITA, the nutrition-adjusted snack series now in its 30th year, goes on sale in limited-edition packages featuring four San-X characters from November 16, 2026, at drugstores, variety shops and mass retailers across Japan.
HAGOOGI's rechargeable electric hot water bottle comes in three character designs, a calico cat, a gray rabbit and a brown-and-black cat, and includes a shoulder strap and a removable cover.
Paper & Mood, a new lineup of letter paper, mini envelopes and stickers from Nihon Hallmark, goes on sale on October 13, 2026, with Paper Packs at ¥660 and Sticker Packs at ¥528 (tax included).
Orders have opened on AMNIBUS, an online shop for original anime and manga goods, for six High School DxD HERO items, including trading acrylic stands and trading acrylic cards.
Kirin Nama-cha Jukusei, a new bottled green tea made with aged tea leaves, goes on sale across Japan on Tuesday, October 13, 2026, together with a renewed Hoji Sencha and the new Caffeine Free.
Kids' fashion brand BREEZE releases a collaboration collection with the picture-book series Kobito Zukan on Friday, October 9, 2026, at BREEZE stores and its online store.
Suntory's Kudamono Torys Can Apple Highball is a limited-time release arriving across Japan on December 1, 2026. The 350ml, 5% ABV can is priced at ¥189 excluding tax.
Lawson-exclusive Disney shopping collection vol.5 brings Zootopia acrylic charms and stickers to stores from October 13, 2026, priced at ¥550 to ¥660 with tax, while supplies last.
GROOVE X's family robot LOVOT gets a ghost-themed knit basewear made in collaboration with FRGMT. The FRGMT GHOST KNIT comes in black and white and goes on sale on October 9, 2026, for ¥15,980 (tax included).
MARY QUANT, THEATRE PRODUCTS and PUBLUX have teamed up on a bag series of five exclusive designs priced from ¥8,800 (tax included), sold online and at all FREAK'S STORE locations.
MEIKYU STORM, a free smartphone dungeon-exploration action RPG where attacks are automatic and players fight hordes of enemies in randomly generated dungeons, is now available on iOS and Android with no ads.
An online kuji lottery with newly drawn mini character illustrations from the TV anime Mob Psycho 100 III goes on sale from October 18, 2026, for ¥880 per draw, online and at participating stores.
Moleskine's second collaboration with Peanuts™ goes on sale on October 6, 2026, with Snoopy-inspired notebooks, a diary, pins and stickers, followed by The Mini and a writing set in late October.
NAGAHAMA DISTILLERY in Nagahama, Shiga, releases AMAHANYAN World Blended Mizunara Cask Blend, its third collaboration with Hikone's mascot Hikonyan, on Tuesday, October 20, 2026.
Gel nail brand Naimy (ネイミィ) now sells base and top gels, color gels, clear gels and paint gels for self gel nails at Seria stores nationwide, with every item priced at ¥110 (tax included).
To mark the TV anime broadcast of Nia Liston: The Merciless Maiden, a 10-question diagnosis game that measures your potential as a merciless maiden opened on October 6, alongside campaigns on Fire CROSS including free access to up to 3 volumes of the original novel.
Chiba confectionery shop Okashi no Taiyo is selling its Halloween Bar Baum again, rice-flour baumkuchen on a stick made to look like an ice pop. Two new designs join the lineup, and an online-only gift box is limited to 20 boxes.
The series "The Otome Heroine's Fight for Survival," which has passed 900,000 copies in total including e-books, will air as a TV anime in July 2027, with Fuka Izumi cast as Aria.
Collaboration goods from PATLABOR THE MOBILE POLICE and illustrator tree13 have been announced. tree13 has drawn a new illustration of Noa Izumi and the Ingram under the supervision of Yutaka Izubuchi and Akemi Takada, and the lineup and sales details will follow.
The 10th installment of The Prince of Tennis II character fragrances, seven scents at ¥7,200 each (excluding tax), opens for online reservations on October 6, 2026, and goes on sale at primaniacs stores on December 22, 2026.
Nijigen COSPA is releasing acrylic stands of Lilisa Suzunomiya and Otoha Kurogane in newly drawn "Bondage Costume Ver." illustrations from "Rock Is a Lady's Modesty," priced at ¥1,650 each and planned for early December 2026, with the standard pre-order period running through October 25, 2026.
Samansa Mos2 will release five new autumn items in its SA Embroidery series on October 9, 2026, including a pintuck dress, gathered-hem pants, and scalloped knitwear, at stores nationwide and online.
DARTSHIVE opens reservations on October 6, 2026 at 4:00 PM for 13 brass dart sets designed with Sanrio Characters such as Hello Kitty, Cinnamoroll, and Kuromi, with sales starting October 16, 2026 at ¥4,620 each.
Shibuya Loft is holding "Good Lucky Market", a collection of about 170 lucky charms such as daruma, maneki-neko and sea bream items, from October 6 to November 4, 2026, on the 3rd floor Cook & Dine section.
Starbucks Japan's Halloween season starts October 9, 2026, with the Blackberry Yogurt Frappuccino® in Black Ears and White Ears versions and a black Matcha Anko Butter Chocolate Scone Sandwich, plus a hunt for the hidden Phantom Purple Cat in stores and on X.
A limited-edition tea latte blending black tea, oolong and jasmine with the fruity aroma of apricot and creamy milk goes on sale at Seven-Eleven and other stores across Japan from October 13.
Three limited prize items in 17 designs, featuring newly drawn Steins;Gate illustrations, will roll out in stages from October 9, 2026 at Molly Fantasy, PALO, and the online crane game Molly Online. The lineup includes an Acrylic Diorama, Acrylic Stand Keychains, and Acrylic Carabiners.
Suntory is launching two winter-limited chuhai, one made with Wakayama mikan and one with Tokushima yuzu, using its "-196°C Manufacturing Method." They go on sale nationwide in Japan on December 1, 2026.
Tachibana E Shuhan's Super Luck Whisky Mikuji, a whisky lottery limited to 466 draws at ¥6,980 each with free shipping, began taking reservations on October 6, 2026, with Hakushu 18 Year Limited Edition in the lineup.
New original goods from the TV anime Super Psychic Policeman Chojo, including trading funny-face stickers and trading can badges, go up for pre-order at Anique Shop on October 23, 2026, with a random bonus bromide for every ¥2,200 (tax included) spent on eligible products.
T-fal's compact Blend Up Essential blender, with a six-blade stainless steel blade, five one-touch auto programs and a tumbler cap, goes on sale in November 2026 at a reference price of ¥15,900.
toroa, a sweets brand in the Best Otoriyose Awards Hall of Fame, began selling two Mini Gift Box sets of its Chocolate-Packed Cookies on October 3. The boxes cost ¥2,250 and ¥2,600 (tax included), each holds six cookies in three flavors, and one also includes two individually wrapped toroaTea packets.
Skater is selling a five-item lunch series decorated with Toy Story pixel art, including a lunch box, seal boxes, a combo cutlery set, and two stainless mug bottles, priced from ¥990 (tax included).
Toyotomi's convection kerosene stoves "Classic (CL-N25)" and "Moon Lighter (ML-N25)" go on sale at 12:00 PM on October 6, 2026, at its official online store, priced at ¥38,500 and ¥35,200 including tax.
Update 15.9 for World of Warships brings the Pacific Front strategy event, with the American Tier VI Premium destroyer Monaghan among its rewards, and Blue Archive collaboration content returns in both World of Warships titles.
A new flavor of the Hazy IPA co-developed by Seven-Eleven Japan and Yo-Ho Brewing goes on sale at 7-Eleven stores nationwide from October 13, in limited quantities. Made with New Zealand hops, it offers a refreshing aroma reminiscent of white grapes.
Alessi's new "Itsumo Pet Yunoki Ware" series, designed by Naoto Fukasawa, offers water bowls, food bowls and food mats for cats and dogs. It goes on early release at the ALESSI JAPAN official online store on October 5, 2026, and at ALESSI STORE TOKYO on October 9, 2026.
The Battle Cats will hold a collaboration event with the TV anime Rurouni Kenshin from October 9 to October 26, 2026, featuring collaboration-exclusive gacha and stages.
Kumesen Shuzo's Bikkuriman collaboration whisky goes on sale October 19, 2026, for ¥5,500 including tax. Each bottle comes with a Pukkuriman Sticker, the first three-dimensional puffy sticker in Bikkuriman history.
FamilyMart-exclusive TV anime "Blue Box" goods, the Pola Shot Collection and Trading Acrylic Keychain featuring newly drawn illustrations of Chinatsu playing sports other than basketball, go on sale at about 1,500 stores nationwide on October 8, 2026.
Japanese beauty brand Cami opens a global online store on Thursday, October 8, 2026, shipping to six regions, and takes part in the SONG OF SKIN pop-up in Los Angeles from the same day.
Clarins will release the holiday-limited Clarins Precious La Crème Coffret from its flagship Clarins Precious age care series on November 13, 2026, with online pre-sale from November 5. The ¥50,600 (tax included) set is limited in quantity and includes a full-size cream, a lotion, and an eye cream.
Merchandise from the TV anime The Classroom of a Black Cat and a Witch POP UP STORE, held at Volks Akihabara Hobby Tengoku 2, is open for post-event mail order from October 5 to November 5, 2026 at the LD -LIBERTAS DREAM- online store, with original goods using newly drawn maid-themed illustrations.
AMNIBUS, an online shop for original anime and manga goods, has opened pre-orders for eight Date A Live V products in the Aure Glass series, including trading acrylic cards, glitter can badges, compact clear cards, foil-stamped cards, and an acrylic stand clock.
Orders have opened at AMNIBUS, an online shop for original anime and manga goods, for five TV anime Dr. STONE T-shirts printed with lines from Senku Ishigami, Ryusui Nanami, SAI, Dr. Xeno, and Stanley Snyder, priced at ¥5,478 each.
Customers who pre-order The Legend of Zelda: Ocarina of Time for Nintendo Switch 2 at GEO shops or the GEO Online Store receive an exclusive Double Acrylic Charm. The game is scheduled for release on November 5, 2026.
Gofun Nail, the water-based nail polish from Kyoto pigment shop Uebaeso, adds two new colors on October 15, 2026 — Tsuyuichii and the returning Kanhizakura — at ¥1,452 each for 10 mL.
To mark Hands' 50th anniversary, the HANDS×HANGYODON collaboration runs from October 10 to November 12, 2026 at Hands stores and the online store, with limited-edition goods, an original shopper, a novelty sticker, in-store BGM, and a photo session at Hands Shinjuku.
From October 10 to 12, 2026, HIBIYA CENTRAL MARKET in Tokyo Midtown Hibiya holds a special event with an autumn wine festival, limited-time food from guest vendors, a ceramics exhibition, and an eyewear pop-up.
Prizes from Hidy!Rascal, a new brand of Rascal the Raccoon, will arrive in stages at amusement facilities and online crane games from October 2026, including a folding table, a pass case with reel, and a bath set.
HIMEHINA's EP "VAMPY" goes on sale on November 27, 2026. The title track, written as the tie-in song for the new short anime project DemVAMPS, debuted live on October 4, and reservations are open now.
AMNIBUS, an online shop for original anime and manga goods, has opened orders for four Hinaringo items - trading can badges, a motif pattern tote bag, a chibi character acrylic stand set and a program logo die-cut sticker.
pTa.shop has added 10 sweatshirt designs to its Iwanami Shoten collection, using the cover colors of 『岩波文庫』 and 『岩波新書』 plus the arabesque pattern from the paperback covers. On sale since September 17, 2026 at ¥8,800 (tax included).
Love Liner is releasing the limited-edition "Sheer Collection" of pencil eyeliners in three sheer shades, including two real mucosa colors designed for lower-lash-line makeup, in limited quantities in stages from early October.
LUNA EARTH ONLINE has added autumn-colored scrunchies, simple gold and silver accessories and earring catches to its lineup, with new items released on Thursday, October 1. Prices range from ¥110 to ¥1,430 (tax included).
New merchandise for the TV anime Magical Girl Raising Project: Restart, including trading can badges, trading stickers, acrylic stands, acrylic art and a rubber mat, is open for pre-order from October 5 to October 22, 2026 via Gets Oshi Mart.
Finnish design house Marimekko introduces new Unikko and Tiiliskivi home items in elegant pink and terracotta tones, going on sale in stages from October 9, 2026 at Marimekko stores nationwide and online stores.
Matomage, the updo styling brand from Utena, started its "ウチらが主役大作戦" (Uchira ga Shuyaku Daisakusen) campaign on October 5, 2026. The scented Hair Styling Stick and the Hair Arrangement Water compete with the standard items through an X comment campaign and a final vote, with prizes for 100 and 30 winners.
A survey of 302 buyers of the MISSHA M PRO BLACK MESH CUSHION [Semi-Matte] found 97.0% satisfaction with the overall finish, and a white-quilted second model goes on sale on October 19, 2026.
A free demo of the PC superhero physics sandbox game MOLTYN, which supports Japanese and eight other languages, becomes available on Steam on October 6, 2026 at 10:00 PM (JST), ahead of its appearance at Steam Next Fest and an Early Access launch planned for November 12.
Preorders for the limited-quantity Paris-Brest Pistachio Apricot open on October 9, 2026 at the Mr. CHEESECAKE official online store, with two limited cheesecake flavors available as sets during the preorder period.
New Era's latest "NEW ERA SNOWBOARDING" collection for the 2026-27 season, with snow jackets, snow pants, a pullover hoodie, socks and gloves, goes on sale in stages from October 8 (Thursday) at New Era stores and the official online store.
The New PANTY & STOCKING with GARTERBELT Halloween Kuji, an online lottery of original goods with newly drawn Halloween-themed illustrations, goes on sale on Kujibikido at 12:00 PM on October 13, 2026, for ¥770 per draw.
Nitori's Mochi Mochi Cushion series has passed 4.9 million units sold in total. Two new food-shaped cushions, a waffle and a taiyaki, are now on sale at select Nitori stores and on Nitori Net.
The palm-sized genuine leather mini wallet "ポトレ プレミアム" (about 90 mm wide by 95 mm high) from the Osaka-based leather goods brand 新進工房 will be sold on the support-purchase service Makuake. It opens to show bills, cards and coins from one direction, and holds up to 12 bills, 8 cards and 15 coins.
New Project SEKAI COLORFUL STAGE! feat. Hatsune Miku merchandise, including acrylic stands, a greeting card collection and mini pouches, goes on sale at Animate stores nationwide on October 13, 2026, alongside a fair offering a clear bookmark bonus through November 8.
On September 18, 2026, pTa.shop began selling three new T-shirt designs based on the work of Niigata-based illustrator Ryotaro Sato (サトウリョウタロウ). The T-shirts cost ¥4,950 (tax included) and come in sizes S to XXL.
A collaboration event between SEGA NET Mahjong MJ and Pachinko e Neon Genesis Evangelion (Hajimari no Kioku) began on October 5, 2026, featuring the Pachi-Eva CUP 2 national tournament across the app and arcade versions, along with Evangelion-inspired collaboration items.
A limited-time Mazemaze Sweets flavor made with Furano melon sauce, milk and warabimochi goes on sale at Seven-Eleven stores in Hokkaido in phases from October 6.
To mark its 7th anniversary on November 1, SHIBUYA SCRAMBLE SQUARE will hold its first off-site event, a ZINE-making experience at SHIBUYA KITAYA PARK on November 3, along with new shops, pop-ups, and SHIBUYA SKY anniversary events.
Orders have opened for SHIGLIA, an NFC-equipped AR card made with 30 VTubers that brings a favorite VTuber's illustration onto a smartphone screen when held over it, with the order period running from October 2 to October 14.
SHIRO's ZERO COLLECTION FRAGRANCE introduces four limited-quantity hair care items, including the brand's first Satin Oil, made from ingredients and containers that had been left in the warehouse. Member advance reservations start October 6, with sales from October 8, 2026.
Merchandise featuring newly drawn illustrations from the TV anime Shugo Chara!, themed around Heisei-era retro, is open for pre-order from October 5, 2026 at 12:00 PM to October 22, 2026 at 12:00 PM, with can badges, print club-style stickers, feature-phone-style keychains, acrylic stands, and acrylic art.
From December 1 to December 28, 2026, STITCH HOTEL KYOTO, a suite-only hotel one minute on foot from Kyoto-Kawaramachi Station, is offering a limited stay plan that comes with a L'OCCITANE Christmas gift set, available to just 30 groups.
Sunkist 100% Apple, Grape and Orange Blend juices will appear in limited-edition packages featuring Disney's Mickey & Friends, a first for a Sunkist beverage in Japan, rolling out nationwide in limited quantities from the week of Monday, October 12.
The Korean street brand TEDDY ISLAND, whose teddy bear key ring helped start the bag-decoration trend in Korea, returned to the fashion store 60% on October 2. A campaign runs through October 16 with 19 T-shirt designs at 40% off and a teddy bear doll for five randomly selected customers.
TISSOT has announced the new Supersport NBA watch, featuring a sandblasted steel case, a monochrome gray design, and basketball-inspired details such as a 24-second bezel and an NBA logo on the seconds hand. It is priced at ¥77,000 (tax included).
Trinitea, a domestic wakocha (Japanese black tea) made from Shirakawa tea grown in Gifu Prefecture, was selected as an official guest gift at CANNES GALA 2026, an international cultural social event held in Cannes, France.
AMNIBUS, an online shop for original anime and manga merchandise, has opened orders for four types of TV anime Victoria of Many Faces products, including Trading Chibi Character Can Badges and Trading Ani-Frame.
Wahei Freiz is adding the IH-compatible Almonde Light Two-Flavor Pot 30 cm, a divided pot that cooks two different flavors at once, to its Almonde Light series, with sales starting in October 2026.
A book on pattern-free plant embroidery by Veriteco 浅田真理子 was released on October 5, 2026, covering plant dyeing, tracing leaves and flowers onto fabric, stitching, and arranging the finished pieces, priced at ¥2,200 including tax.
A set of 100 Winnie the Pooh mascot prize items marking 100 years since the character's original debut will roll out from October 9, 2026 at Molly Fantasy, PALO, and the online crane game Molly Online, alongside a trading card giveaway and an SNS campaign.
From October 2 through November 15, 2026, Karaoke Maneki Neko locations nationwide are running a moon-viewing-themed collaboration with the actor-training game A3!, featuring newly drawn rabbit-ear illustrations, collab goods, four troupe-inspired non-alcoholic drinks with novelties, and a singing campaign with original wallpapers.
Four collaboration helmets featuring Juri, Cammy, Gouki, and Ken open for orders in Japan on October 2, 2026, priced at ¥47,300 (tax included) each, with deliveries from December.
From October 3 to November 29, 2026, on Saturdays, Sundays, and national holidays, ANA Crowne Plaza Hotel Toyama holds the "Autumn Reward Sweets Buffet" at Café in the Park, featuring three Mont Blancs piped in front of guests (Ibaraki chestnut, Hokkaido pumpkin, and Goroshima Kintoki) alongside autumn sweets and savory dishes, with adult pricing at ¥5,800.
Aster, the chuhai series whose Fukushima Momo won the top prize at the World Premix Awards 2026, adds a new flavor made with straight juice from Yamagata-grown La France pears.
BAPE and Crocs team up again for two MULTI CAMO styles in BLACK and WHITE, going on sale October 3, 2026 for ¥16,500 each (tax included).
The 7th collection in San-X's BASIC RILAKKUMA series, "KNIT SELECTION," adds the warmth of knit to plushies and everyday goods such as pouches, bags, and a binder. It goes on sale at retailers and online shops nationwide from around early November 2026.
Burberry Beauty releases its Festive Collection in limited quantities from November 4, 2026, with a four-shade Eye Quad palette and Outdoor Blush in Golden Burberry Check compacts, plus three holiday-limited fragrance gift sets.
A Sanrio Characters collaboration design event is running on the CARD CONNECT card print game machine through December 6 (Sunday), with 11 Original Print frames and 20 Gacha Print cards.
A teaser video for the "Nightmare Festival" showcase marking the first anniversary of the roguelike RPG Chaos Zero Nightmare is now live ahead of the October 10 showcase, with a maidreamin collaboration cafe at 8 locations and an anniversary OST also planned.
Clarins' Holiday Collection 2026, themed "Glow bigger. Gift better," adds two limited-quantity holiday sets that come with original pouches. They go on sale on November 13, 2026, with online pre-sale from November 5.
Artist Daisuke Kondo's first art book, "magic power mystery zone," goes on sale November 20 (Friday), 2026, collecting about 270 works across 272 pages, with a foil-stamped cover whose gradient differs from copy to copy.
On October 2, 2026 (JST), the bullet hell shooter DoDonPachi Resurrection Reignite received Version 1.1.0 with a new Training Mode, and it is also 10% off on Steam during the Steam Autumn Sale from October 2 to October 9, 2026.
The popular office chair Alien Chair Pro is being updated to the Alien Chair Pro 2.0 with a 4D headrest and highly durable mesh, with pre-orders opening around 6:00 PM on October 5, 2026.
Flora Notis JILL STUART's 2026 Holiday Collection, themed "Starlit Garden" with a fruity floral musk scent, goes on sale on October 30, with reservations open from October 2 at the official online shop and stores.
Fortnitemares 2026 runs through October in Fortnite, bringing new Overrides and weapons, the return of Horde Rush, and costumes themed on Five Nights at Freddy's, A Nightmare on Elm Street, Beetlejuice, and more.
Fujiya's "Princess Kirakira Seal Gummy" is a tray gummy themed on "Disney Princess," with peach and grape flavors and one hologram sticker in each pack. It goes on sale nationwide on Tuesday, October 6, 2026.
Gakken Stayful's Clear Roll Sticker (クリアロールステッカー) is getting 10 new designs created with 10 popular creators on the theme "Dogs, Cats, and Sometimes Bears." They are scheduled to go on sale on January 20, 2027.
The official licensed "Color Variation Series" featuring HONOHON, the mascot of the 20th Asian Games Aichi-Nagoya 2026, includes key charms, ballpoint pens and sticky notes, and is on sale at a pop-up shop running through October 4, 2026.
The unisex jewelry brand JAM HOME MADE has added a ring and pierced earrings made of hollow Silver 925 marine chain to its Hollow series. The new items go on sale on October 2, 2026.
The flower gift shop karendo is releasing JOYLY, a new vase series ranging from pop designs such as a strawberry and canned tomatoes to natural styles, at its stores nationwide and online from October 2, 2026.
Komadashi Pond Campground in Sakuho Town, Nagano, has set up a live camera beside Komadashi Pond. Its images, shown on the campground's official website together with the current temperature and a clothing guide, let visitors check the weather and lakeshore before they arrive.
Made in Abyss teams up with ROUND1 at all locations from October 9, 2026 to January 11, 2027. The "Fluffy Winter Days" campaign features new illustrations of the characters in matching scarves, collaboration goods, themed menus, bowling score effects, and more.
maison des perles, a brand that makes accessories using French haute couture embroidery, has created Miffy brooches and pins with illustrations by Dick Bruna. Made-to-order sales begin on October 10, 2026.
A new Mamegoma Item Series combining three popular themes with renewed nostalgic art, from secret memos and clear folders to plush toys and mascot charms, goes on sale around early November 2026 in stores and online shops nationwide.
Pre-orders have opened at chara-log for the TV anime REBORN! original merchandise "Seated Gaze," featuring newly drawn illustrations of 10 characters in original suit outfits across nine items, with shipping planned for January 2027.
The first merchandise for Yonayonaporopo, the new San-X character that debuted on July 9, 2026, goes on sale from around early November, with stationery, plush toys, pouches, and more.
Sankt Gallen Brewery's Apple Cinnamon Ale, made with upcycled blemished apples from Ina, Nagano, goes on sale on October 8, 2026 for the autumn and winter season, with a Halloween label sold through the end of October.
Skater's mojojojo lunch bags are available in four designs, two canvas bags with double front pockets and insulation, and two corduroy totes embroidered with a cat or a bear. They are sold exclusively at specialty stores and Skater's official online shops.
Skechers releases the SKECHERS AERO Elite, its first super shoe developed for racing and the flagship of the SKECHERS AERO series, on October 2, 2026. It is designed for everything from 5K speed races to full marathons.
A limited-edition autumn cookie tin holding seven kinds of cookies, including a squirrel peanut cookie and an acorn cocoa cookie, goes on sale at the snaq.me Online Store on October 1, 2026, from ¥3,280 (tax included) during the early-bird period.
Sonic the Hedgehog Arita Ware "Infinite Blue," limited to 50 pieces worldwide at 1,000,000 yen each (tax included), goes on sale from October 9, 2026, with an on-site sale at SONIC the Exhibition in Ikebukuro PARCO and an online lottery.
Gundam apparel shop STRICT-G is adding three autumn items to its NEW YARK series, including a T-shirt, a long-sleeve T-shirt, and a coach jacket. Pre-orders open October 2 at Premium Bandai, with in-store sales starting October 10.
New Sumikkogurashi goods themed "Sumikko Namainichi" will go on sale from around early November 2026 at retailers and online shops nationwide, with stationery, pouches, bags, plushies and more.
From October 9 to 12, 2026, Shibuya L Street hosts "Oolong Journey," where visitors enter with an airplane-mode smartphone and Suntory Oolong Tea. Admission is free and no reservation is required.
Sword Art Online Chess Collection goods featuring newly drawn illustrations and deformed illustrations go on advance sale at Animega × Sofmap stores and online from October 2 to October 18, 2026.
Starting October 1, 2026, THE ALLEY's autumn-winter menu lets customers choose any of its teas as the base of the Brown Sugar Milk Tea series, alongside the Rich Milk Tea series with chai and honey and a Fruit Tea series with berry, yuzu, and apple.
CAFE@HOME, the vacuum-packed one-drip coffee brand from COFFEE STYLE UCC, releases the Mickey & Minnie Selection on October 2, 2026. Three blends inspired by Mickey Mouse and Minnie Mouse are sold as single cups and in 3, 6 and 9-cup gift boxes.
Movic is taking pre-orders for Ultraman "ぱしゃこれ" Vol. 2, an instant-camera-style collectible line with 37 types + α (9 foil-stamped rare types), planned for release around December 25, 2026.
Tachibana E Shuhan has launched the 159th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
The mega photo studio XL PHOTO STUDIO welcomed more than 1,000 visitors in September 2026 and plans to open a new store in Shibuya's Dogenzaka area in mid-December.
Movic is opening pre-orders for ぱしゃこれ, a 48-design line of photo-style collectibles featuring original Yona of the Dawn artwork, with a release planned for around December 19, 2026.
Women's bag brand Y'SACCS and sports equipment maker Mizuno release their first collaboration, a five-bag collection priced from ¥19,800, with sales starting on October 7, 2026.
Pre-orders opened on October 2, 2026 for original merchandise from the TV anime Yumeiro Patissiere using scene stills from the anime, including can badges, acrylic cards, a bromide set, and a sticker sheet, with shipping and release planned for mid-to-late December 2026.
URBAN RESEARCH is releasing an exclusive version of the adidas Originals TOBACCO in a greenish-gray Cinder colorway. Pre-orders open October 6, 2026 at the URBAN RESEARCH ONLINE STORE.
The plush toy characters Funbarus are becoming a five-minute anime on BS Yoshimoto, starting Saturday, October 3 at 11:25 PM. Yoneda 2000 takes part as voice actors and in live-action skits with the characters.
Starting October 1, 2026, Ayakashi Rumble! adds limited-time ★5 shikigami Ukanomitama and Eva through a new pickup summon, alongside a 7th anniversary campaign, free 10x summons, a login bonus, and an Omaga Shurai event (through October 30).
Ayura is releasing the limited-quantity hand cream Aromatic Hand & Nail on October 1, 2026, in two scents for hand and nail care, priced at 2,420 yen (tax included) for 40 g.
Reruns of TV anime BanG Dream! YUME∞MITA start Thursday, October 1, 2026 on TOKYO MX and BS日テレ, while reruns of BanG Dream! It's MyGO!!!!! and BanG Dream! Ave Mujica are airing on Nippon TV with catch-up streaming on TVer.
A pop-up store for CAP’in GALLERY, a new art toy series from Gashapon, will be held at Park in Park on the South 1F of MIYASHITA PARK from October 2 (Fri) to 4 (Sun), 2026. Admission is free, and items going on sale in October can be bought early.
Cezanne will release the new Watery Tint Lip shade 11 Sakura Latte (660 yen) and the new Tone Filter Highlight shade 03 Filter Matte (693 yen) at select stores from early December 2026.
A special website for ChibiDeco, a line of outfits for plush toys from Bandai Namco Nui, opened on October 1. All 13 types are planned for advance sale at Animate Girls Festival 2026 (AGF2026) on November 7 and 8.
CHICAMA, an all-day dining restaurant on the first floor of VADE HOTEL SHIBUYA in Maruyamacho, opened on October 1, 2026, serving wood-fired pizza, original ceviche, and more from morning to night.
Four character eau de parfum and original goods such as clear files, acrylic stands and multi balms, all featuring new knit dress illustrations from the TV anime You Can't Be in a Rom-Com with Your Childhood Friends!, went on sale on September 30, 2026.
Clarins' Advent Calendar 2026, part of its Holiday Collection themed "Glow bigger. Gift better," goes on sale in limited quantities on November 13, 2026, with online pre-sale from November 5. The ¥18,700 box holds 12 skincare, makeup, and body care items.
Dance and vocal unit Comme des familia released its six-track EP "REWRITE," its first work under the new lineup, on October 1. A TikTok live stream and the premiere of the "I know" music video are scheduled for the same day, and a free one-man live show is set for October 12 at SHIBUYA FOWS.
Movic is releasing new merchandise celebrating the 25th anniversary of Digimon Tamers, including a framed made-to-order Mistgraph art print, T-shirts, and acrylic stands, with pre-orders now open.
Dot Berry, a new strawberry sweets brand, opens at Shibuya Mark City's Shibuya Tokyu Food Show on October 2, 2026, offering strawberry milk tarts, cream sandwiches, financiers, and chocolate sandwiches, plus a limited opening assortment box.
ELLE DECOR DESIGN WALK 2026 takes place from October 16 (Fri) to November 8 (Sun), with participating shops, exhibitions, workshops, talk shows, a digital stamp rally with prizes, and a special talk event at architect Sou Fujimoto's office.
TOP COSME's multi-use hair oil emma emu encantar hair oil, made with 99% naturally derived ingredients, gets a new scent called Blooming Garden. The 100ml bottle goes on sale on October 1, 2026 for ¥3,080 (tax included).
The first online lottery for the TV anime Firefly Wedding, themed around the Night Parade of One Hundred Demons, goes on sale at Famima Online on October 1, 2026 for ¥880 per draw.
Flower Miffy releases the "Fluffy Wedding Pair Mascot," a set of two Miffy ball-chain mascots dressed as a bride and groom, at its online shop on October 1, 2026 and at stores nationwide on October 9. The online shop is also renewed on October 1 with a new point app.
GRACE CONTINENTAL and Grace Class present their 2026-27 Autumn/Winter collection under the theme "Soft Awakening," the first full-scale collection since welcoming a new brand director. It has been on sale since mid-September 2026.
To mark the 75th anniversary of Fujiya's Milky candy, Green Parks will release eight Peko-chan collaboration items, including a sweatshirt, long tee, bags, and charms, on October 9, 2026. A Peko-chan visit event follows on October 11 at the Ikebukuro Sunshine City store.
Guerlain's 2026 holiday collection, created with Swiss fashion designer Kevin Germanier, includes limited-edition makeup, a 25-gift advent calendar, holiday coffrets and exceptional pieces, with pre-sales of the makeup and advent calendar starting October 1, 2026.
HARIO's Tea & Coffee Maker Mug Greige Plus, a set that adds a matching sliding insulating lid to the strainer mug, goes on sale on October 1, 2026, Coffee Day, through the HARIO official online store for ¥3,300 (tax included).
A chronograph watch marking the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya opens for pre-order on the Fulton Japan official online store on October 8, 2026. The Haruhi Suzumiya and Yuki Nagato models are each a special limited production of 2,006 pieces, priced at ¥29,700 (tax included).
Kameyama has released "Nekasete Taku Koro," a wooden incense burner with a lid that keeps ash from scattering. It costs ¥1,650 (tax included) and is sold at supermarkets, home centers, drugstores, and online shops nationwide.
Global makeup brand KATE will release KATE Lash Burst (NA), a limited-design mascara created in collaboration with the manga Nana, in limited quantities from October 24, 2026. Campaigns offering an original sticker and an acrylic keychain are also planned.
Cosmetic brand Kirei&co. will release "Churu Lip" in four shades and a 4-color eyeshadow palette in three shades at drugstores nationwide from October 5, 2026. Each item is priced at 660 yen (tax included).
The ninth installment of Gakken Sta:ful's Kurahashi Rei Stationery Series, themed around happy moments before bedtime, goes on sale from October 15, 2026. It includes a notebook, memo pad, sticky notes, letter set, stickers, bookmark, and fountain pen.
LAGOM's morning Gel-to-Water Cleanser and evening Micro Foam Cleanser arrive in a fresh, limited-edition yuzu scent, on sale in limited quantities from October 9, 2026.
Lululun's new Hydra CX Mask, formulated with double next-generation CICA ingredients and a black sheet kneaded with binchotan charcoal, goes on sale at drugstores across Japan on October 1, 2026, with a 7-sheet pack priced at ¥880 (tax included).
Kids' fashion brands Lycee mine and b.ROOM have Halloween outfits on sale that work as both costumes and everyday wear, including fluffy cat looks, Heisei-era schoolgirl styles, and ghost, mummy, and skeleton items.
Maison de FLEUR releases its ribbon and faux-fur "PALE WINTER" collection on October 16, 2026 — eight styles of tippets, stoles, earmuffs and gloves, led by the pearl ribbon faux-fur tippet that sold out early last year.
Fresh cream specialty shop Milk will begin selling the Tokyo-exclusive "Milky Busse" on October 2, 2026 at its Kita-Senju and Kichijoji stores and its official online store. A box of 4 costs ¥1,350 (tax included).
MT Metatron's limited-quantity Premium Coffret 2026 brings together seven popular skincare items, including a full-size 30 mL Essential Serum, for ¥13,750 (tax incl.) from November 16, 2026.
Skincare and haircare brand &NAGOMI releases its Horse Oil Hair Oil on October 1, 2026. It combines horse oil produced in Kumamoto Prefecture with macadamia, jojoba, and sunflower seed oils, and can be used on hair, scalp, and body.
From October 1, 2026, Hoshino Resorts NEKOMA Mountain in Fukushima Prefecture is selling its 2026-27 season pass and early-bird lift tickets, including new 3-day and 5-day tickets from ¥3,800 per day during the super early-bird period through November 3.
A collaboration craft beer from ISEKADO and Ninben, "燻しだし" is a Farmhouse Ale brewed with dashi drawn from honkare katsuobushi, and goes on sale Thursday, October 8, 2026.
A collaboration between the Japanese-style MMO action RPG Onigiri and the sandbox game TERAVIT begins October 1, 2026, featuring a recreated 鬼ヶ島 world, collaboration skins, a Jewel purchase campaign, and the Creators Grand Prix contest.
Sneaker brand +diana will release gym training shoes co-developed with three top athletes from the Japan Bodybuilding & Fitness Federation (JBBF) on October 9, 2026. The shoes are priced at ¥26,400 (tax included) and sold at select Diana stores, +diana stores, and the Diana official web shop.
The fifth collaboration campaign between TV anime The Prince of Tennis II and ROUND1 starts October 1, 2026 at 100 locations, with karaoke collaboration rooms, collaboration packs and menus, original merchandise, and more.
P’s ANDRICHEY, a workwear maker headquartered in Kurashiki, Okayama, launched its official website on October 1, 2026, introducing its brand philosophy and its new brand CYW56. Limited-edition CYW56 models are also now on sale.
Kanro's Puré Gummy is collaborating with Sanrio's Little Twin Stars (Kiki & Lala) for the first time. The limited-time Kiki & Lala Star Puré Charm Maker runs from October 1 to October 31, 2026.
To mark its 27th anniversary, Gothic and Lolita brand Moi-même-Moitié will release "The Eternal Blue Rose Tea Party," a collaboration collection with accessory brand Q-pot. General release begins October 16, 2026 at 6:00 PM on the brand's official online shop.
A collaboration campaign between Rance X - Showdown and Millennium War Aigis is running on DMM GAMES from after maintenance on October 1 to before maintenance on October 15, with a limited-time summon, a collaboration mission, and special packs.
Ron Herman's 26FW Collection Recommended Styling presents eight fall looks, from check and leopard patterns to layered knits, shirts, and cut-and-sew tops, with item prices.
SAKAMOTO DAYS Dangerous Puzzle, the smartphone puzzle game based on the TV anime, started its 1.5th anniversary campaign on October 1, 2026, with up to 6,000 diamonds in login bonuses, free daily gacha pulls, a Bouquet Collection event, and a repost giveaway for Amazon gift cards.
SECRID's new Palmellato, Pyramid and Serpent leathers bring vegetable-tanned aging, a three-dimensional pyramid pattern and a glossy snake emboss to its Miniwallet and Slimwallet card wallets.
The fantasy RPG Seven Knights Re:BIRTH began its collaboration with the anime Demon Slayer: Kimetsu no Yaiba on October 1, running through October 29 in two parts, with Tanjiro Kamado and Zenitsu Agatsuma as the first characters and a new Infinity Castle event content.
SmartShake Reforce is releasing its Horror Series, a collaboration with Friday the 13th, IT and A Nightmare on Elm Street. Each shaker is priced at ¥3,520 (tax included) and goes on sale at 10:00 AM on October 1, 2026.
To celebrate its 7th anniversary, the Kyoto-born chocolate brand SNOOPY Chocolat releases plush toys of Snoopy's siblings, chocolate pin badges and a leather mascot on October 9, 2026, followed by a Marron chocolate monaka on October 15.
Tokyo-born winter sandal brand SUBU celebrates its 10th anniversary with SUBU DOTS COLLECTION 2026, 10 styles in 22 colors priced from ¥9,900 to ¥14,300, with reservations starting October 2 and release on October 9.
sunal's Pre-Wash Scalp Serum, a pre-shampoo product that dissolves buildup without rubbing while repairing hair with 3% hematin, goes on early release on October 1, 2026, for 3,580 yen (tax included).
A no-losing in-store lottery featuring limited items from TV anime "The Elusive Samurai", including a B3 illustration board and BIG acrylic stands, will be available at hobby shops and bookstores starting October 17, 2026.
Time Slip Beer, a beer that first appeared in a novel set in the Edo period, has been brewed in real life by ORYZAE BREWING in Wakayama Prefecture. The rice, koji, and hops wild ale goes on sale on October 1, 2026, with only 300 bottles available.
Beauty brand to/one's second Hello Kitty collaboration, a limited holiday collection of eye palettes, a cheek and highlight palette, a lip gloss, and a hand cream, goes on sale from November 1, with pre-orders opening October 23.
Toppins, the little topping rabbits born from the original character platform キャラis, are coming to crane games as a three-type mascot ball chain. The prize rolls out from October 9, 2026 at Mollyfantasy and PALO.
A collaboration campaign with WeatherPlanet and KURAGEU ROA runs at 5 GOKURAKUYU and RAKU SPA Group locations from October 22 to November 10, 2026, featuring a welcome set, collaboration goods, a special menu, themed baths, decorations, an X campaign, and in-facility announcements.
The second wave of the Sanrio Characters x WORKMAN collection goes on sale in early October, adding Kuromi items to the Hello Kitty lineup. The six WORKMAN-exclusive items, including a sweatshirt, a hooded scarf and a wrap skirt, are priced from ¥1,290 to ¥2,500 (tax included).
Yojiya's "Nemuri" series, built around the link between sleep and scent, adds a seasonal Warm Care Oil on October 15, 2026. The gently warming scented massage oil comes in Dreaming Lavender and Deep Forest for ¥1,980 each (tax included).
Kujibikido, KADOKAWA's online lottery service, launches a TV anime Yu Yu Hakusho lottery on October 8, 2026, with prizes including newly drawn "Relax Time" illustrations.
ADDICTION served as backstage partner for TOGA's Spring/Summer 2027 collection at London Fashion Week on September 19, 2026, and the two brands will release a limited holiday collection on October 23.
Afternoon Tea LIVING will release a collection of items inspired by Harry Potter and the Prisoner of Azkaban on October 14, 2026 at its stores nationwide and the Afternoon Tea official online store.
Finnish lifestyle brand Arabia is adding new pieces to its 24h Tuokio tableware line and its Kirnu interior collection, including an oval plate that was found in the brand's archives and never released before. The new items go on sale on October 14, 2026.
AS KNOW AS plus has released a Tom and Jerry long-sleeve T-shirt that comes with a matching acrylic keychain. The unisex item costs ¥3,950 (¥4,345 including tax) and is available in four colors on ZOZOTOWN, Rakuten Fashion, and at AS KNOW AS plus stores.
AMNIBUS, an online shop for original anime and manga merchandise, has opened orders for 13 types of TV anime Attack on Titan products, including newly drawn Jazz ver. trading glitter can badges.
Eight new TV anime BANANA FISH items from Noitamina Apparel, including a big art clock and acrylic puzzle keychains in 36 designs, are available for pre-order from 6:00 PM on September 30, 2026.
Prime 1 Studio's Real Elite Masterline is adding a 1/3 scale statue of Mr. Freeze from DC Comics' Batman together with his wife Nora, with pre-orders opening September 30 and release scheduled for February to May 2028.
On Saturday, November 28, 2026, the wellbeing brand be my flora will release "be my flora×Sanne Vloet PROTEIN MATCHA LATTE," a plant-based protein made with only seven ingredients. Each 40 g serving contains 13.1 g of protein and 7.9 g of dietary fiber.
BREWCRAFT's patent-pending Café au Lait Barista Kyusu, a Tokoname ware teapot with a two-stage filter, went on pre-sale on Makuake on September 30, 2026 and makes café au lait in just 3 minutes.
BRUNO's Glass Air Fryer and Auto Cook Pot are getting a new color, Charcoal, going on sale in early October 2026, with prices from ¥11,000 including tax.
caseplay is selling six 20th anniversary designs of the TV anime Akubi Girl as smartphone accessories, including slim protection cases, from September 30 to December 31, 2026, for more than 170 device models.
Nendoroid figures of Kurimanju and Shisa from Chiikawa are now available for pre-order from September 28, 2026, at ¥5,800 each (tax included), with a scheduled release in May 2027.
Hair care brand Coconsuper is releasing a limited-quantity Mimosa scent shampoo and treatment set on October 9, 2026, with a floral, fruity, citrus fragrance, priced at 2,178 yen.
Timed to the 80th Reading Week starting October 27, Fukuoka natural incense brand CRYSTAL INSENCE has released two long music videos on YouTube for reading with incense, a 2-hour "Autumn Rain Tearoom" and a 1-hour "Autumn Woods Through Rain," with no ads in the middle.
The official art book for Culdcept BEGINS went on sale on September 30, 2026, collecting character, creature, item, spell and background art along with early sketches shown for the first time, and an ebten-exclusive pack adds a canvas board.
Shoe brand ESPERANZA is releasing platform sneakers in collaboration with NARUMIYA CHARACTERS, featuring Berrie-chan of Mezzo Piano and Nakamura-kun of Angel Blue. Early sales start October 1 at Lumine Est Shinjuku, with a nationwide release from October 15.
Eternal Palace Sakura, a roguelite 3D action game from the indie game circle Denneko Yuugi, will launch on Nintendo Switch and PC (Steam) on November 5, 2026, with a new demo, a trailer, and a CAMPFIRE crowdfunding project now available.
A completed figure of Yuna from Final Fantasy X, the fourth release in the Square Enix and Good Smile Company scale figure series, is open for pre-order at Amiami. It has a reference price of ¥29,700 (tax included) with a release planned for June 2027.
To mark the 40th anniversary of Mamoru Nagano's The Five Star Stories, KADOKAWA releases the 160-page commemorative book F.S.S. EPISODES of 40th MEMORIAL on October 1, 2026, priced at ¥3,630 (tax included).
The sixth edition of Fujiya's regional collaboration series takes the character Darake-san to Shimane Prefecture. The limited-edition "Home Pie Choco Darake Burari Japan Journey (Shimane Edition)" is inspired by Izumo zenzai and goes on sale nationwide on October 20, 2026.
GRAND FRONT OSAKA's Christmas event runs from November 4 to December 25, 2026, with a main tree surrounded by trees of different heights, light and scent effects with a lighting show every 15 minutes, the Disney Gift of Story project, and about 510,000 champagne-gold lights across Umekita.
unify's Hello Kitty 2-way mini shoulder bag, with delicate 3D embroidery in light gray and navy, has sold out even after its restock and is now taking preorders exclusively on the web.
Four treks between October and December 2026 invite participants to walk sections of the Kumano Kodo and the Koya Sankeimichi in Wakayama while helping with path maintenance along the way.
The limited-time immersive event "KUROMI'S MYSTERIOUS DEPARTMENT STORE" runs from October 19 to November 1, 2026 at MEDIA DEPARTMENT TOKYO in Shibuya, with a three-floor department store full of surprises, visitor gifts, and pre-release goods. Admission is free.
The La Prairie Official Online Store has opened, offering the Skin Caviar Collection, online-exclusive skincare sets, and a 15% off first-purchase coupon for new newsletter subscribers.
The mobile RPG Lineage M will open the limited-time server "Einhasad" on October 14, 2026, offering a +1,000% experience bonus. A pre-registration character creation campaign and a follow and repost campaign have already started.
Love Type (ラブタイプ診断), a free love-type quiz with over 100 million cumulative diagnoses, has turned its 16 characters into approximately 11 cm plush mascots, available since September 26, 2026 as crane game prizes at select Namco stores and on Namco Online Crane.
Pre-orders for goods from the anime MILKY☆SUBWAY THE GALACTIC LIMITED EXPRESS, featuring the Chipokke illustration series with a Jersey Maid theme, run from September 30 to October 21, 2026. Release is planned for late December 2026.
The Ver.1.4 major update for the smartphone and PC action RPG MONGIL: STAR DIVE adds the new 5-star character Isabella, Episode 7, a new area, new content and half anniversary events.
The monster Tigrex is back in Monster Hunter Puzzles: Felyne Isles with the rerun event "[Rerun] The Absolute Strongest <The Unyielding Champion>." It runs from September 30 to October 10, 2026, with event rewards up for grabs.
The latest Muv-Luv game, Muv-Luv Girls Garden, is running revival pickup gachas for SSR Meru Momozono and SSR Kotoha from September 29 to October 13, alongside an Episode Guide Login Bonus and a preview of a new event starting October 6.
To mark the Expo 2025 Osaka, Kansai, Japan memorial event at Universal Studios Japan on October 13, 2026, MYAKU-MYAKU and HamiKuma are collaborating on original food and merchandise.
NANGA's winter staple AURORA-TEX® and AURORA TEX light down series adds new colors such as BLU, S.BEG, SAGE and PPL, and goes on sale in stages from October 9, 2026.
Nespresso will release its Festive Collection with Swarovski from October 23, 2026, featuring limited-edition winter coffees, an Advent Calendar, crystal ornaments, accessories, chocolate, and a special CitiZ Platinum coffee maker.
Ver. 1.4 of the open-world RPG NTE adds the witch Blackbird (voiced by Mamiko Noto) as a playable character, opens the new area Pukaland, and launches the second Porsche collaboration, with a pop-up event in Osaka from October 2 to 4.
Ron Herman Kids introduces its fall picks, including exclusive-color Lee LOCO Jackets, SISSEL EDELBO jackets, long-sleeve tees, and a Pheeta collaboration one-piece.
During the Shibu-Art & Walk 2026 stamp rally, Shibuya will host a special gallery talk at Jissen Women's University Kosetsu Memorial Museum on October 31 and a museum goods talk session on November 11.
The 18th SHIBUYA ART SCRAMBLE 2026 runs for seven days from November 2 to 8, 2026, using Shibuya Hikarie Hall, Miyashita Park and other spaces around Shibuya as an art park.
To mark the 20th anniversary of the Shugo Chara! serialization, Amulet Spade has become a 1/7 scale completed figure from Kotobukiya. Pre-orders are open at Amiami for 22,000 yen (tax included), with release scheduled for April 2027.
Siroca's new Heated Ultrasonic Humidifier combines a heater with ultrasonic misting to release warm, fine mist, and goes on sale on October 27, 2026.
SloPachi Spirit, a 3D virtual hall app for pachinko and pachislot, turns one on October 1, 2026, and is marking the occasion with a major update, a 1st Anniversary Campaign and an online gacha with original goods.
The third studio CLIP × COJI-COJI collaboration goes on sale October 7, 2026 with tableware, reading goods, travel items and sports gear themed around four autumn pleasures, followed by Christmas items on October 22.
Two collaboration items between the Suica Penguin and outdoor brand LOGOS are coming to TRAINIART stores and online. The folding basket arrives on October 1, 2026, and the soft cooler on November 1, 2026, both at 5,480 yen including tax.
The fifth Sumikkogurashi the Movie is set for a nationwide release in 2027, the series' 15th anniversary year. A limited four-day re-screening of the second film runs at 82 theaters from October 31, 2026.
Panasonic will release the Technics wireless headphones EAH-A1000 on November 19, 2026, featuring a 40 mm magnetic fluid driver, adaptive noise cancelling and approximately 45 hours of continuous playback.
FuRyu's TENITOL TALL figure of Elaina in Languid Ver. from Wandering Witch: The Journey of Elaina, standing about 30 cm tall, is now available for pre-order at AmiAmi. The reference price is ¥10,890 (tax included), with release planned for March 2027.
Volume 1 of the Toward the Terra Eternal Collector's Edition by Keiko Takemiya goes on sale September 30, 2026, with rescanned original art, all the original color pages, and a newly drawn essay manga.
![Tower of God: NEW WORLD Adds New SSR+ Character [Noble Swordsman] White and Brings Back [Family Head] Gustang Summon](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/9b8cea22-3654-47d7-ab6a-90a77951badb.jpeg)
Tower of God: NEW WORLD has added the new SSR+ character [Noble Swordsman] White, with limited-time events and the return of the [Family Head] Gustang Descent Summon running through October 14. A new event story and a Growth Exchange Event are also available.
A whisky lottery limited to 195 entries, with 2 bottles guaranteed per entry and a lineup led by Yamazaki 18 Years Old and Hakushu 18 Years Old, opened for pre-order on September 30, 2026 at 14,999 yen (tax included, free shipping).
Kotobukiya's OSHI WORKS line adds a Harpie Lady figure from Yu-Gi-Oh! Duel Monsters, priced at 9,350 yen and scheduled for an April 2027 release, with pre-orders open at Amiami.
Lingerie brand YU'NOW has added a new lavender color to its popular mole knit-style loungewear, with early sales starting September 25 (Friday) on the ZOZOTOWN official sales site.
French maison Baccarat has introduced its holiday and New Year collection, featuring an Octogone Christmas tree and Christmas ornament inspired by the sparkle of a chandelier, plus a 2027 zodiac ornament in the form of a sheep.
BISYODO, the in-house brand of a makeup brush maker in Yao, Osaka, sells a natural-bristle hairbrush in two sizes, blending 55% boar bristle and 45% black pig bristle, priced at ¥13,200 and ¥7,700.
A new series of KINOKOS standing plush figures from the TV anime Blue Lock, themed on the Barobaro Cafe pop-up shop and an omurice recipe, will be available to pre-order at Anique Shop from October 2, 2026.
BOUL'ANGE will start selling seasonal breads and sweets made with sweet potato, chestnut, and pumpkin from October 1, 2026, with new Earl Grey items joining the menu. Items available vary by store.
BCL's eye makeup series Browlash EX adds Ultra Skinny Brow, a 2-way eyebrow combining a 0.01 mm ultra-fine liquid with a fine-particle powder, in two colors at ¥1,320 (tax included) from October 6, 2026.
Can★Do will roll out a 38-item Tim Burton's The Nightmare Before Christmas series from October 1, 2026, with Snake joining Jack Skellington, Zero, and Sally in the lineup.
The pachinko game CR GARO XX is available on the online game center GAPOLI from September 29, 2026, along with a release commemoration event and a pickup gacha running through October 8.
Four new animal designs — penguin, Shiba Inu, sloth and raccoon — have joined the popular 手入れアニマルクッションシリーズ at Deco Home, each priced at ¥1,990 including tax.
DERMAAID, a first-aging-care skincare brand from pdc, plans to release its new "Mild Line" this autumn, made up of the Triple Active Mild Lotion and Triple Active Mild Cream, with full details to be announced in late October 2026.
Three collaboration T-shirts by rock band DOHATSUTEN and the Silver Fang series will be sold at the Silver Fang series POP UP STORE in Shibuya, Tokyo, from October 10 to 12, 2026, at ¥9,900 each in sizes L and XL.
A second online lottery marking the 20th anniversary of the TV anime The Familiar of Zero goes on sale on Kujibikido from 12:00 PM on October 6, 2026, with original goods using DVD and Blu-ray package illustrations.
The Touken Ranbu ONLINE collaboration edition of the Fit Boxing series goes on sale January 15, 2027 for Nintendo Switch 2 and Nintendo Switch. Customers who buy it at Animate receive an exclusive acrylic plate set featuring six sword warriors.
Fujiya's Country Ma'am cookie coated in white chocolate, sold as a winter-only item in 2025, will be available year-round from this year, with the Middle Pack going on sale nationwide on October 6, 2026.
GARRACK is releasing smartwatches and acrylic stands inspired by Kaguya, Iroha Sakayori, and Yachiyo Tsukimi from the film Cosmic Princess Kaguya!, with three models of each. Pre-orders open October 2, 2026, and sales begin October 23.
A limited-time HIMEHINA collaboration cafe runs on the 8th floor of SHIBUYA109 Shibuya Store from October 1 to 19, 2026, serving food and drinks inspired by the cities on the group's world tour, along with collab goods and random coaster and clear card gifts.
The women's bag brand HIROFU is adding "DATES," an exotic red-brown reminiscent of the date palm, to its long-selling CESTA series, on sale from September 30, 2026 at the online store and HIROFU stores nationwide.
Craft gin brand HOLON releases HOLON GIN SEASONAL 金木犀 0.00%, a non-alcoholic osmanthus gin, on September 29, with related events and pop-ups planned in Nagoya and Tokyo.
Two new Honehone Zaurus toy candy sets tied to the children's book series with over 3.2 million copies in circulation, Honehone Zaurus Adventure and Honehone Zaurus World, go on sale across Japan on October 6, 2026.
Idle Bomb Animals - Desktop Mining, an idle desktop game where cute pixel-art animals dig for ore on the PC desktop, is now on Steam for Windows, with a 20% off launch sale (¥632, regularly ¥790) through October 13, 2026.
Imuraya's seasonal Yawamochi Ice Parfait Kasanari Matcha, the third flavor in the parfait line, layers matcha ice cream, mochi, cake, and sauce made with Uji matcha, on sale from October 5, 2026.
IMVAL's "October Collection" goes on sale October 1 at QOOZA in Laforet Harajuku and on the QOOZA online store, with eight items including a striped frill maid dress and heart-motif fur outerwear.
Skincare brand JC MEDIBEAUTYS, supervised by Jiyugaoka Clinic, released the rinse-off JC MEDIBEAUTYS Hot Gel Pack on September 1, 2026. It pairs a warming gel with an original massage method.
Tough Gummy Peach Rush, a new gummy from Kabaya's Tough Gummy brand, combines two peach flavors, the refreshingly sour Peach α and the mildly sweet Peach β. It goes on sale early at Don Quijote and UNY stores nationwide on October 6th, 2026.
KIMONOMACHI, a kimono brand from Kyoto, will release the fall/winter 2026 collection of its washable Kimono Fukubukuro line on September 30, with 12 designs and a limited-quantity 20% off coupon available through October 11.
On Friday, October 2, 2026, KIPRUN, the French running and trail running brand, launches two new models in Japan. KIPCLIMB MAX is built for 40 to 170 km long trails, and KIPRIDE GRAVEL extends running from the road onto unpaved surfaces.
The Kirby Goods Collection 2026, a lineup of knit Omochi Amiami items including a cushion, mascot, and pouch, goes on sale at post offices nationwide from October 1, 2026, followed by a New Year's postcard set on November 2.
Krispy Kreme Doughnuts Japan is releasing four Looney Tunes Halloween collaboration donuts with apple caramel, pumpkin, marron, and purple sweet potato flavors at all KKD stores from October 7, 2026, for a limited time.
LOVEBOAT is releasing a new kids' hoodie in three designs from late October, bringing the brand's logo, heart, and leopard-print motifs to everyday kids' fashion at ¥3,190 each (tax included).
Mammut has begun the full rollout of its 2026 fall/winter Dry Down Collection, a 25-style lineup split into Performance and Urban categories, with a special exhibition at Mammut Shinjuku from October 1 to 4.
MEDULLA's nine limited-edition Christmas coffrets, made around the "Jewel Moments 2026" concept, open for pre-order at the official online shop on October 9, with general sales starting November 9.
The MICHELIN Guide has released an early preview of 10 newly recommended restaurants in Tokyo, spanning Mediterranean, French, yoshoku, Italian, sushi, and Japanese cuisine.
A new calico cat design in white, black and orange has joined the Mohaya, Neko. series, which aims to recreate a cat's warmth and fur and has passed 38,400 pieces in cumulative sales.
Moomin Arabia's Winternight Glow collection, based on original Tove Jansson artwork from the Moomin Museum in Tampere, Finland, goes on sale in Japan on October 28, 2026 as a 0.3L mug and a set of two mini plates.
The new Moominvalley Winter Games series features the Moomin family enjoying the winter world on mugs, socks, towels, lap blankets, and more, with a limited novelty sticker for shoppers at participating stores.
Prime 1 Studio's Concept Masterline brings "N/DOLL" from illustrator neco's "Flower Imitation." series to life as a 1/2 scale statue. Pre-orders open September 29th at ¥170,390 (tax included), with release planned for February to May 2028.
From October 1 to November 30, 2026, Nozo Hotel in Furano offers room-only stays from ¥12,000 a night for two guests, along with three autumn foliage spots to visit from the hotel - Shirogane Blue Pond, Mt. Tokachidake, and Lake Kanayama.
A new 2WAY mini boston bag with a softly rounded shape and a light water-repellent finish is now open for WEB-exclusive advance reservations at T2O ONLINE STORE. It comes with a mini pouch printed with OKABE TETSURO's cat illustrations.
Panasonic will release the Nano Care straightening iron EH-HN30 in early November 2026. Its ceramic heater and 3D Smooth Plate straighten hair in one stroke at 160°C, lower than the previous model, while nanoe moisturizes the hair and helps colored hair look beautiful. The top model EH-HN51 is released at the same time.
Saturdays NYC and PUMA Golf release their second collaboration on October 2, 2026, featuring a leopard-print PUMA CLYDE GOLF shoe and coordinating apparel.
PUMA GOLF and Saturdays NYC release their second collaboration on October 2, 2026, led by a limited-quantity leopard-color PUMA CLYDE GOLF shoe and matching apparel.
Korean cosmetics brand rom&nd is celebrating its 10th anniversary with the "Dear Bestie" project. Three new limited-edition shades of The Juicy Lasting Tint go on sale on October 10, 2026.
Saint Seiya Galaxy Soldiers is running a limited-time event featuring UR God Cloth Ikki from September 29 to October 22, 2026, alongside 40th anniversary login bonuses, a Lucky Purchase draw, and a Web Shop exclusive event.
Applications for the pre-lottery sale of SAKE HUNDRED's flagship sake BYAKKO (720 ml, ¥38,500) run from September 29 to November 3, 2026. The lineup includes the limited-quantity BYAKKO New Year Edition 2027, whose zodiac label features the auspicious sheep.
A collaboration bundle pairing the picture-book-style novel adventure Schrödinger's Call with the prison-break RPG Back to the Dawn goes on sale September 29, 2026, along with newly drawn collaboration illustrations from both creators.
Suntory's limited-edition -196 Sugar-Free <Yuzu & Mikan & Grapefruit> goes on sale nationwide in Japan on November 24, 2026, combining yuzu- and mikan-infused spirits with grapefruit juice for a juicy three-citrus taste and a clean finish.
Suntory Limited will release Yamazaki Refill Spanish Oak, a limited-edition single malt whisky made only from malt whisky matured in Spanish oak refill casks, nationwide on Tuesday, November 24, 2026.
This limited-quantity flavor of Takara "Shochu Highball" pairs the series' strongest carbonation with a refreshing, not-too-sweet mikan cider flavor and goes on sale nationwide in Japan on October 20, 2026.
The fourth collaboration between Japanese goods brand Wamonoya Kaya and KIMONO artist Tamao Shigemune brings wa-yo clothing and fashion accessories, including a new KUMATAN pattern, to Kaya's directly operated stores nationwide and its official online shop from early October 2026.
Sales of Tamba Sasayama Black Edamame, a specialty of Tamba Sasayama City in Hyogo Prefecture, open on Thursday, October 8, 2026. The large, sweet beans can be eaten for only two to three weeks in October, which is why they are called the "phantom edamame."
THE DROS, the cheese-and-nuts gift sweets brand, releases a renewed Financier [Camembert & Lemon] on October 1, 2026, along with a new Assorted Box that pairs it with the brand's most popular Sand Cookie.
The single malt Scotch whisky The Singleton of Dufftown is switching to a redesigned package, beginning with the 12 Year Old from shipments on October 6, 2026.
DARTSHIVE opens reservations on September 29, 2026 at 4:00 PM for four brass dart sets designed with Tohoku Zunko, Zundamon, Tohoku Itako, and Tohoku Kiritan, with sales starting October 9, 2026.
The third original whisky from Tokyu Hotels & Resorts and Hombo Shuzo, a blended malt aged at the Mars Yakushima Aging Cellar, goes on sale November 1, 2026 at the restaurants and bars of 15 Tokyu hotels and at Tokyu Department Store.
On October 4, 2026, 12 local idol groups from the Kinki region and 3 VTuber artists will perform a special live at JR Osaka Station's "Toki no Hiroba," while a local idol streaming championship runs on Virtual OSAKA Station 4.u from October 1 to 31.
The Web3 version of Hellsquad Rrrush!, a roguelike defense game developed by LightCon and released by WEMADE, officially launched on September 29, 2026 in more than 170 countries, excluding some countries such as South Korea.
A new whisky lottery with 466 limited slots opens for pre-order on September 29, 2026, priced at ¥6,980 per slot with free shipping. The top prize is the Hibiki 21 Years Old Design Bottle "Kacho Fugetsu," and every slot delivers a bottle.
From October 1 to 11, 2026, the DOOM collaboration battle pass adds five DOOM characters as commanders, the twin-gun tank FV225 Collector, and DOOM-inspired customization items.
Fogg, operator of the online lottery platform RAFFLE, is launching a TV anime 2.5 Dimensional Seduction raffle with newly drawn illustrations of Liliel and others, offering goods from September 25 to October 26, 2026.
![Alice Gear Aegis Launches Collaboration With DARIUSBURST CS CORE, Debuting New Style Ivry [Burst]](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/9d610ec9-ba9d-4df5-83b0-f88c5acb0f82.jpeg)
Colopl's mobile action game Alice Gear Aegis kicked off a collaboration event with side-scrolling shooter DARIUSBURST CS CORE on September 25, 2026, introducing a new style for Ivry Hadd, voiced by Ayako Kawasumi, called Ivry [Burst], alongside revived scouts, new Carat Shop costumes with a free giveaway, and other campaigns running through October 13.
Team Entertainment launches new original Amnesia merchandise on the online lottery service Marukuji, featuring illustrations from past calendars and art collections, available through October 18, 2026.
Merchandise from the Aoharu Tetsudo POP UP SHOP, previously held at Shinjuku Marui Annex, is now available for mail order through the THE Chara online store, with items such as hologram cards, can badges, acrylic charms, and figures on offer through October 8, 2026.
MegaHouse adds Sōsuke Aizen and Gin Ichimaru from Bleach to its popular Look Up figure series. Pre-orders are now open at AmiAmi, with release expected in late April 2027.
Good Smile Company has opened pre-orders for a 1/7 scale figure of Mika, a member of Trinity General School's Tea Party from the popular game Blue Archive, featuring a swimsuit design.
A new withCAT illustration Ver. merchandise lineup inspired by TV anime BLUE LOCK is now available for pre-order, featuring acrylic stands, card cases, badges, pouches, mirrors, and stickers in a retro-style cat design.
Cactus Jack and Oakley unveil the first chapter of their eyewear collaboration, with three eyewear styles curated and redesigned by Travis Scott, releasing September 24 and 26.
From September 25 to October 4, Capcom Store's Osaka, Sendai, and Ikebukuro locations display the "Smart Pachislot Monster Hunter Rise: Sunbreak" slot machine and give away one of three original stickers to customers who spend 3,000 yen or more.
From October 1, 2026, CÉ LA VI TOKYO's 18th-floor restaurant and sky bar brings back its seasonal Halloween Afternoon Tea, pairing autumn-inspired sweets and savories with a tableside liquid-nitrogen tiramisu.
MegaHouse's life-size Pochita doll from Chainsaw Man recreates the character at his on-screen scale with posable joints, a pullable tail, and five sound effects, now available through hobby retailer AmiAmi in limited distribution.
Pre-orders open September 25 for new CODE GEASS Rozé of the Recapture merchandise from Sync Innovation, featuring newly drawn mini-character acrylic stands, heart-shaped items, and more.
The main PV for Duel Masters LOST: The Boy of Condemnation, the new arc streaming biweekly from October 9, 2026, is now live, unveiling two new characters alongside the ending theme by Tsukuyomi.
Eye Up is releasing a new merchandise lineup for New Theatrical Movie Sgt. Frog, Upon Revival, Immediately Facing the Threat of Earth's Destruction!, featuring swaddled plush toys, card cases, mini clear pouches, and collar pin charms, available at the Eye Up official online store from September 25, 2026.
Select toy shop One up. and figure maker CCPJAPAN team up on a limited soft vinyl figure, the Middle Size Series Godzilla CREATION Hedorah 2.0 Phantom Clear Ver. in a One up. exclusive color, going on sale September 19, 2026.
COSPA is releasing new apparel from TV anime *Goodbye, Lara* — a sweatshirt and T-shirt recreating the "SIGA" design worn by Lara and Mari Otsu in the show, set to launch in early December 2026.
A completed figure of Cagalli Yula Athha in her Pilot Suit Ver. from Mobile Suit Gundam SEED FREEDOM, part of Megahouse's GGG series, is now available for pre-order at AmiAmi. The figure is priced at ¥23,100 (tax included) with a planned release in late February 2027.
New "Nui Pal" plush toys featuring two characters from the romance manga Hallelujah Baby are now available for reservation at Animate stores nationwide and Movic's online shop, with release planned for around December 25, 2026.
With its 6th anniversary approaching on September 30, HATSUNE MIKU: COLORFUL STAGE! reveals a new anniversary song by Kitani Tatsuya, a high-difficulty track by Chroma, new creator Abaraya joining Leo/need, the Memorial feature, the Memories retrospective event, and a wave of login bonuses, gacha, and campaigns.
Seven character perfumes for the TV anime High School! Kimengumi go on sale September 25 through DREAMING PRINCESS, Amazon, and Rakuten Ichiba.
MegaHouse adds Kurapika and Leorio from Hunter x Hunter to its popular Look Up figure series. Pre-orders are now open at AmiAmi, with release expected in late March 2027.
MARION CREPES teams up with Identity V starting October 9, 2026, offering newly illustrated acrylic stands, mini towels, and other Halloween-themed goods, along with character-inspired collaboration crepes.
A TV Osaka special follows Sakai-machi's danjiri crew as they carry on more than 300 years of tradition at the Kishiwada Danjiri Festival, airing September 26, 2026.
About 70 original "The Legend of Zelda" items go on sale at Animate stores and online on October 2, 2026, alongside a fair offering a bonus bookmark set with qualifying purchases.
GENDA GiGO Entertainment is bringing illustrator mikko's Lil ala mode characters to GiGO Group stores nationwide and to the online crane game GiGO ONLINE CRANE from October 3 to November 3, 2026, with store-limited prizes, a must-buy crane game campaign, a novelty drink, and an X and Instagram giveaway.
To mark the 55th anniversary of the TV anime LUPIN THE 3RD, a new collaboration collection with ZOZOTOWN goes on sale October 23, featuring 12 items with newly drawn illustrations, famous scenes, and artwork by JUN INAGAWA. A Laforet Harajuku pop-up runs from October 6.
Sammy's smartphone poker app m HOLD'EM revives its collaboration with virtual esports group VSPO!, bringing back Ichinose Uruha, Asumi Sena, Hanabusa Lisa, and Aizawa Ema with revival avatars, voiced stamps, and collaboration playing cards and a trophy from September 28 to October 18, 2026.
VIPO's official shop on Pinkoi has released a new "Miffy Holiday Collection Plush Keychain" line, featuring Miffy and friends dressed for the holidays as single blind boxes or six-piece sets with no duplicate designs.
Photographer Mika Ninagawa has captured Fantasy Springs, the new theme port at Tokyo DisneySea, in a new photo book "Imagining the Magic: Color of Fantasy," part of the Tokyo Disney Resort Photography Project, on sale September 30 for 4,950 yen (tax included) from Kodansha.
Bushiroad Creative launches the Magical Girl Lyrical NANOHA EXCEEDS Gun Blaze Vengeance Kuji Road Order ver. lottery on Kuji Road ONLINE, featuring newly drawn illustrations of the characters in cool maid outfits, starting September 25, 2026.
PROOF has unveiled a 1/7 scale figure of Centi in her Mighty Holiday outfit from the popular mobile game GODDESS OF VICTORY: NIKKE, with pre-orders opening September 28, 2026 through the FAN+Life online shop and hobby retailers nationwide.
A new lineup of NU: Carnival goods featuring 2024 birthday illustrations goes on sale at Animate from December 19, 2026, alongside a fair at Animate stores nationwide, Animate mail order, and animate International Online Store offering garland card bonuses.
MegaHouse launches its new WALLSTAR ONE PIECE collectible figure series, designed to be displayed right inside the blister packaging. The first two releases, Monkey D. Luffy Gear 5 and Roronoa Zoro, are available for pre-order at Amiami, priced at ¥2,970 each (tax included), with release scheduled for late February 2027.
A high-grade "Racing Miku SPA2025 Ver." figure, featuring dynamic posing and large wings, is scheduled to roll out at GiGO Group stores nationwide (excluding some locations) as a store-exclusive prize starting October 3, 2026.
AmiAmi, a major hobby online retailer, is now offering MegaHouse's Ultimate Article Return of Ultraman completed figure, currently available in limited distribution including through AmiAmi. The approximately 400mm-tall figure features built-in light and sound gimmicks with LED illumination, voice clips, and BGM from the series.
Legs Co., Ltd.'s Anymy Kuji lottery brand welcomes the anime Rilakkuma for the first time, with plush prizes recreating outfits from the show alongside blankets, pouches, keychains, and can badges, on sale nationwide from October 9, 2026.
The "Doll Trunk Bag for 40cm" from TV anime Rozen Maiden, designed after the trunk case where the Rose Maidens sleep, is back for a limited-time reorder after selling out during its 2024 20th-anniversary release.
MegaHouse adds 海藤瞬 and 窪谷須亜蓮 from The Disastrous Life of Saiki K. to its popular Look Up figure series. Pre-orders are now open at AmiAmi, with release expected in late April 2027.
One of the most beloved entries in the Metal Hero series, Spielvan, returns vividly to life after 40 years — TOKYO MX will broadcast a special 4K negative scan HD remaster of Episode 1 on Sunday, October 11, 2026, at 7:00 PM, ahead of the Blu-ray BOX release on October 14.
Starting October 9, all six SUNRISE WORLD stores will hold "SUNRISE WORLD – Deformed Robot Fair – Vol. 3," featuring deformed-style artwork from six Sunrise mecha titles by illustrator Koji Yokoi, new goods from the web manga "IP Police Tsuzuki-chan," an autographed frame art release, and anniversary bonus shikishi cards.
Techcronoss, the cross-heroine RPG from DMM GAMES, welcomes new character Hohenheim with a pickup gacha, launches a limited-time Main Story Chapter 6 preview event, and adds a select flower-attribute pickup gacha and new item sets.
Comseed Co., Ltd. has announced a smartphone app version of SPIKY's pachislot machine "L Tokyo Ghoul," opening a teaser site today ahead of a planned release this fall.
A collaboration campaign between the TV anime Uncle's Obsession with Cute Things and ROUND1 is set to run from October 9, 2026 to January 11, 2027, featuring collaboration menus, collaboration packs, a bowling score registration campaign, an SNS campaign, and special print machine frames at locations nationwide.
Kitchen brand VISIONS launches a new lineup of five home appliances in a black-and-gold color scheme on September 25, 2026, sold first through Pearl Metal's official EC site and HOME&FIELD.
A "Macaron Coordinate" themed line of newly drawn WIND BREAKER goods, including acrylic dioramas, acrylic cards, keyholders, and can badges, is now available through the Marukuji online lottery service.
COSPA is once again offering the official jersey of Duel Academy, the boarding school for duelists in training from Yu-Gi-Oh! GX, with pre-orders open now ahead of an early February 2027 release.
Asahi Breweries is bringing back Asahi EGA BEER, the beer developed together with comedian Egashira 2:50, for another limited-quantity release starting October 20, this time in new gold and yellow package designs.
A new limited-time event "Awakening of the Amulet Elder" has been added to the seal collection RPG Bikkuriman Wonder Collection on September 18, 2026, along with new characters 古聖長ヘブダヤ and 橋かける蔵王, a new gacha, and a damage challenge event.
CHICAMA CAFÉ RESTAURANT LOUNGE opens on the 1st floor of the newly opening VADE HOTEL SHIBUYA in Maruyamacho, offering all-day dining from breakfast through dinner for hotel guests and local residents alike.
The Chiikawa Key Ring Cosme Palette, a slide-style cosmetics case holding a highlight and an eyeshadow that clips on like a keychain, goes on sale from September 18, 2026 in four character designs — Chiikawa, Hachiware, Usagi, and Momonga — for ¥1,980 each.
To mark its 1.5-year anniversary on September 27, 2026, Chiikawa Pocket, the first smartphone app based on Chiikawa, is releasing a special anniversary site and video, holding a "Peter Pan" in-app event with new costumes, running six anniversary campaigns, and officially launching its "Fureai" interaction feature.
Shobido has released the second installment of its Chiikawa Travel Series, adding six travel accessories featuring Chiikawa, Hachiware, Usagi, Momonga, and Furuhonya designs to make trips more convenient and cute.
COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "EAR EDIT," a new earring collection celebrating varied forms and textures, available from Friday, September 18.
CRAVE SAGA, the RPG on DMM GAMES where players discover a relatable "oshi," has kicked off its 19th Guild Unity Tournament -Gabu Cup- running through September 24, 2026, alongside limited-time character and weapon gacha featuring the new Divine Artifact "Ennea," plus a lineup of limited-time value packs.
After-sale orders for merchandise from the Movie Cute High Earth Defense Club ETERNAL LOVE! POP UP SHOP, held at Ikebukuro P'PARCO 3F, are now being accepted via the THEキャラ online store through October 1, 2026.
DOGENGERS, the Kyushu-based local hero team, holds its annual large-scale stage show at island eye Theater Sora to Umi in Fukuoka City on September 19 and 20, 2026, with a roughly two-hour story featuring many of its heroes and a popular fist-bump meet-and-greet.
Mobile RPG Epic Seven has begun a collaboration with Smilegate's own IP Chaos Zero Nightmare, running through October 29, featuring new collaboration heroes, a limited side story, commemorative login events, and the official debut of Epic Seven's first roguelike content, Dimensional Exploration.
Bushiroad Creative has added Anna and Elsa from Disney's Frozen to its palm-sized deformed figure brand PalVerse, with the new PalVerse / Disney vol.3 lineup on sale nationwide from September 18.
AliceGlint is now taking pre-orders for a 1/7 scale figure of "High Elf Archer" from Goblin Slayer II in her Fierce Battle with Goblins Ver., priced at ¥25,850 (tax included), alongside an AmiAmi-exclusive edition at ¥26,400, both scheduled for release in June 2027.
Hapidanbui's new "Laid-Back Siesta Series" — including acrylic keychains, a tote bag, trading clear cards, a hand towel, a postcard set, trading can badges, and trading stickers — goes on sale at the "Hapidanbui POP-UP STORE × Munyugurumi Patio" at AKIBA LINK from September 23 to October 6, 2026, with online reservations opening the same day.
hololive, operated by COVER Corporation, is introducing four new members forming the unit ASOBI★MAWARI-TAI!, with individual debut streams on September 24 and 25 followed by the group's first collaboration broadcast.
The second volume of HoneyWorks trading card wafers goes on sale at Animate stores nationwide on October 16, 2026, featuring newly drawn illustrations of characters in special outfits for a high school cultural festival, with pre-orders opening September 18.
ADK Emotions is now taking pre-orders for Yao Guang, the newest addition to Myethos's Gift+ series based on the game Honkai: Star Rail. The 1/8 scale figure is priced at ¥8,910 (tax included), with pre-orders open from September 16, 2026 through November 30, 2026, and a release scheduled for September 2027.
Sync Innovation Co., Ltd. has started accepting pre-orders for TV anime "I Want to Love You Till Your Dying Day" merchandise, including acrylic keychains, acrylic stands, and can badges, from September 18 through its official pre-order site.
SETOUCHI BEER's udon-themed craft beer brand UDON BREWING has released Iseudon HAZY IPA, a limited-edition beer developed jointly with ISEKADO that reimagines the soft texture and mellow sweetness of Ise udon as a hazy IPA.
KADOKAWA launches its first online lottery for TV anime Recommendations from Iwamoto-Senpai on Kujibikido, featuring newly drawn illustrations by character designer Atsuko Nakajima across acrylic stands, clear files, and can badges, starting September 29, 2026.
A collaboration cafe themed on "Moonlit Night Soiree Cafe" from the movie "The Birth of Kitaro: The Mystery of GeGeGe" opens at and GALLERY's Yurakucho, Namba, and Nagoya locations from October 3 to October 31, 2026, featuring newly drawn illustrations, character-inspired menu items, and limited-edition merchandise.
A pop-up shop for "Love Live! Hasunosora Jogakuin School Idol Club" built around a Gothic Punk Collection opens at Tokyo Anime Center on the 2nd floor of Shibuya Modi from October 9 to 25, 2026, offering newly illustrated merchandise and a no-lose purchase lottery.
ADAM ET ROPE', run by JUN Co., Ltd., is releasing a new special-order collaboration with British outerwear brand MACKINTOSH called the HUMBIE SL GTX EX, a shorter-length wool melton coat in black and navy priced at ¥169,400. It launches September 26, 2026 at ADAM ET ROPE' HOMME stores and on the J'aDoRe JUN ONLINE store.
Art e-commerce platform OIL brings artist Masaho Anotani's work to life with an in-person solo exhibition of more than 30 colorful pieces at OIL by Bijutsu Techo Gallery in Shibuya PARCO, running October 2 to October 25, 2026. Admission is free.
MERRELL JAPAN APPAREL's 2026 fall/winter collection, built around wearing, layering, and transforming pieces for city and outdoor life, goes on sale from September 18.
Wakayama sake brewery Nakano BC is launching MILKMAGIC, a new liqueur that turns into a jelly-like texture when mixed with milk, in three tea flavors — hoji cha, matcha, and coffee — on October 1, 2026.
Konami Arcade Games' video card game Monster Retsuden Oreca Battle 2 gains a collaboration monster with rock band Chevon called "Demon King Leonare," featured in the "Demon King Leonare 17 DAYS TOUR DUA・RHYTHM" event running from September 18 to October 4, 2026.
COLOPL's smartphone game Quiz RPG: The World of Mystic Wiz has kicked off the "Mystic Wiz Golden Award 2026 THE WINNERS" event on September 18, featuring four fan-voted spirits and a matching gacha, while the Kuroneko Festival 2026 campaign continues with a daily free 10-pull gacha and other bonuses through September 30, 2026.
Konami Arcade Games has added a "NO MORE Movie Thief" lineup to Konami Premium Kuji Online, its no-miss internet lottery, with prizes ranging from a customizable T-shirt to mugs, acrylic goods, and a follow-and-repost giveaway.
Four new NuiPal palm-sized plush figures based on nocori's boys' love manga titles The Handsome Salesman at Work Is My Ideal Owner and My Handsome Dorm Colleague Is My Ultimate Playmate are now available for pre-order at Animate stores, Animate Online, and Movic's mail-order shop, with release planned for around January 26, 2027.
Ollie Ninja Slash, a high-difficulty platform action game starring hololive's Kureiji Ollie as a scroll-chasing ninja, is now available on Steam as the latest release under the "holo Indie" game brand.
amie, the merchandise brand from Oami Co., Ltd., which operates the major figure and hobby retailer AmiAmi, is now introducing the Pikuria Plate Collection Premium and Sparkle＊Chain Acrylic goods for four popular Otomate titles: Code: Realize Guardian of Rebirth, Collar X Malice, Piofiore: Fated Memories, and 9 R.I.P. sequel, with a December 2026 release planned.
Bushiroad Creative launches PalVerse / STAR WARS, a new lineup of palm-sized deformed figures featuring Luke, Han Solo, Princess Leia, Chewbacca & C-3PO, a Stormtrooper, and Darth Vader, available from September 18, 2026.
PLAZA stores across Japan are turning into overseas-style candy shops this Halloween, as the Spooky Candy Treats!! Tick-tock, It's HALLOWEEN promotion brings pop, catchy sweets, playfully spooky gummies and candies, and limited treats from brands like PEEPS and Fat Witch New York from September 18 through October 29.
RURU MARY’S, the sweets brand from Mary Chocolate Company, is teaming up with FEILER, the German chenille-weave textile brand, for the first time, releasing two floral-print handkerchief, bag, and pouch collections on October 9 at select FEILER shops nationwide and its official online store.
Tokyo Gets is releasing a new merchandise lineup for SKET DANCE, which marks its 15th anniversary this year, featuring newly drawn Alice in Wonderland-themed illustrations, with pre-orders open from September 18 to October 9, 2026.
SNOW MIKU and Rabbit Yukine, the characters Crypton Future Media uses to support Hokkaido, have been appointed official ambassadors for the "Hand-Sign Stop Movement" pedestrian safety campaign. A newly created poster has been unveiled, and "Kirari SNOW MIKU & Yukine Reflector" goods will also go on sale to help spread awareness of the movement.
Original goods from the Sumikko Gurashi cafe themed around angels and devils, previously sold only at TOWER RECORDS CAFE Omotesando, go on sale online in limited quantities starting September 18.
GA Crossing's online wagashi store Tabiwaga is launching a new collaboration series with historic Japanese sweets shops, and the first installment partners with Kashō Fūgetsu, a confectioner founded in 1948 in Hitachi, Ibaraki. The two have created a limited chocolate yokan made with Belgian chocolate and white bean paste, available in a run of just 100 sets from September 18 through October 8, 2026.
Men's fashion brand TAKEO KIKUCHI launches its NEW WARDROBE feature page on the official online store from September 18, showcasing a select lineup of items to enrich your autumn styling.
Fogg, operator of the online lottery platform RAFFLE, is launching a Takopi's Original Sin raffle themed around high-school-age Shizuka and Marina, offering goods with newly drawn illustrations from September 18 to October 16, 2026.
TETRU REDESIGN, a bag and shoe repair workshop in Higashimurayama, Tokyo, is expanding into a full remake and redesign service that turns customers' treasured bags into shapes they can use today, and from October 2026 will add original furoshiki wrapping and packaging to round out the experience.
A pop-up shop for the TV anime Tokyo Ghoul:re opens at AMNIBUS STORE -white- in Shibuya Modi from October 2 to October 18, 2026, offering new Fighting Back Ver. illustration goods and event-exclusive bonuses.
As part of the Tokyo Sento Culture Outreach Project, the "TRY A TOKYO SENTO" campaign has been introducing the appeal of Tokyo's public bathhouses to visitors from Japan and abroad since September 1, and its campaign site is now adding new content, including a video from Taiwanese creator Machi (鄭羽婷), a sento appeal video from September 18, and a sento experience article at the end of September.
Vendome Boutique, a costume jewelry brand that highlights the beauty of natural materials, introduces its Fall 2026 "Nouvelle Élégance" collection, featuring a reversible tiger's eye necklace and a lineup of minimal, layerable earrings and ear cuffs in gold tones.
War Thunder's new "Sky Odyssey" update brings more than 35 new vehicles from Greece, Australia, India, and Indonesia along with three newly permanent battle events, and DMM GAMES is holding a War Thunder stage event at Tokyo Game Show 2026 on September 20.
New merchandise for the movie Zombie Land Saga: Yumeginga Paradise has gone on sale, featuring mini character illustrations of Franchouchou in swimsuits across can badges, acrylic keychains, a clear case, and acrylic stand plates.
A pre-broadcast special for TV anime "As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World" Season 3 will stream live on YouTube on September 27 with five cast members, and new merchandise from THE CHARA opens for pre-order the same day.
CFD Sales, ASUS's distributor in Japan, is releasing a four-piece "ROG Edition 20" lineup celebrating the 20th anniversary of the Republic of Gamers (ROG) brand — an open-frame PC case, an AMD X870E motherboard, a GeForce RTX 5090 graphics card, and a 3000W power supply — all going on sale October 2, 2026.
Starting September 17, the smartphone RPG Boku to Dragon is holding a collaboration campaign with manga artist Ryoji Minagawa, featuring limited gacha units, a collaboration login bonus, and special missions running through October 3.
Craft Heart Tokai and Craft Park stores nationwide have expanded their check pattern fabric selection for the fall sewing season, and app users can pick up a free pattern for a roomy tote bag in stores until October 9, 2026.
A new Happy Kuji lottery, Disney 101 Dalmatians, marks November 1's "Dog Day" with a Dalmatian-print lineup of plush toys, bags, and everyday goods, going on sale at 10:00 AM on October 17, 2026 at FamilyMart.
Epic Seven, the mobile RPG operated by Smilegate Megaport, is joining Steam Next Fest, running from October 19 to 26, with a playable demo available on Steam from October 8 to October 26 ahead of the game's official Steam launch later this year.
Good Smile Company releases a Nendoroid Basic figure of Fern in her winter outfit from Frieren: Beyond Journey's End, now available for pre-order through hobby retailer AmiAmi at ¥3,900 (tax included), with a planned release in January 2027.
ESDigital Games has become the global publisher of Go Slimey Go!, the color-drenched precision platformer from Argentine studio Tembac and Chabbie Studio, bringing console versions to Nintendo Switch, PlayStation, and Xbox alongside a new trailer ahead of Tokyo Game Show 2026.
The "Hapidanbui POP-UP STORE × Munyugurumi Patio" opens at AKIBA LINK, 1F of ecute, from September 23 to October 6, 2026, offering plush mascots, trading badges, acrylic stands, and more featuring Pochacco, Badtz-Maru, Keroppi, Hangyodon, Tuxedosam, and Pekkle.
Fukuoka's Harapecolab resumes seasonal sales of Tsuki no Kobutsu Okashi (Moon Mineral Sweets), its stone-like chocolate and hand-cut kohakuto candy set that sold over 400 boxes in a single day at its debut, through its official online store starting September 17, 2026.
Crypton Future Media is premiering a full-length collaboration video between Hatsune Miku and NISSIN YAKISOBA U.F.O. on YouTube on September 19, 2026 at 7:00 PM, alongside the results of an illustration and song contest tied to the brand's 50th-anniversary campaign.
The third wave of original merchandise for the Hetalia 20th Anniversary Original Art Exhibition WorldFesta has been revealed, completing the full merchandise lineup for the Tokyo venue opening October 17, 2026. The lineup includes a Collezione-costume plush keychain, a made-to-order framed key visual print, and a can badge lottery with a bonus poster for winners.
SEGA has released Hogwarts Legacy Price-Revised Edition (ホグワーツ・レガシー 価格改定版), a more affordable package version of the open-world action RPG published by WB Games, now available for Nintendo Switch and PlayStation 5 at ¥3,627 (excluding tax) / ¥3,990 (including tax).
Ahead of Shoe Shining Day on September 23, Loft is featuring a lineup of shoe care items for leather shoes and sneakers, from suede brushes and leather conditioners to water-repellent sprays and deodorizers, available at Loft stores nationwide and the Loft Net Store.
A "Nijigaku ☆ Police Fair in Gamers" event for Love Live! Nijigasaki High School Idol Club runs from October 31 to November 20, 2026, at Gamers stores nationwide and online, featuring new merchandise with original police-themed illustrations.
Good Smile Company is releasing a Nendoroid Plus Rubber Mascot of Marin Kitagawa from the TV anime "My Dress-Up Darling," now available for pre-order at AmiAmi with a planned release in March 2027.
Starting September 17, 2026, merchandise from the Milky☆Subway: The Galactic Limited Express POP UP SHOP — previously held at Yurakucho Marui's THE Chara SHOP and other locations — is available for post-event mail order through the THE Chara online store, with orders accepted through October 5, 2026.
Monster Strike's "MONST FREAK 2026 13th Anniversary Party" streams on the official YouTube channel on September 26 and 27, 2026, with behind-the-scenes stage content, a high-difficulty quest ranking countdown, and commemorative merchandise.
Nalkonal LLC has added four new first-year characters to the smartphone puzzle game NINJABOY RANTARO: Futtobi Puzzle! no Dan Again!, available through the Premium and Normal Gacha starting after maintenance on September 17, 2026.
The latest installment of the Onegai AiPri arcade game, 4-dan, launches Thursday, October 1, featuring new three-member Smile Heart and Pure Heart team cards, plus collaborations with Narumiya Characters brands mezzo piano and ANGEL BLUE and with idol group Iginari Tohoku San.
CAVE Interactive has launched a collaboration event between the arcade music game ONGEKI Re:Fresh and its shooting RPG Gothic wa Mahou Otome starting today, September 17, featuring a two-part original story, a login bonus for the ★5 familiar Akari Hoshizaki, and an X campaign offering autographed shikishi from the cast.
Men's brand PAPAS is running "Yataro's Coordinate," a styling series led by Creative Officer Yataro Matsuura on the brand's official Instagram and website, pairing his outfits with the PAPAS items used to put them together. Vol.01 went up on August 17 and vol.02 followed on September 15, 2026.
Nichigan Co., Ltd., a maker of wooden toys and wooden goods, presents the "Good Luck! Peko-chan Red Daruma / White Daruma," going on sale in limited quantities at Fujiya's official online shop "Family Town" from September 29 (Tuesday) at 10:00 AM.
Konami Digital Entertainment's mobile game Power Pro Adventures has kicked off its first collaboration with TV anime Mushoku Tensei: Jobless Reincarnation Season 3, bringing Rudeus, Eris, and Sylphiette into the game as collaboration event characters alongside a collaboration gacha, login bonus, and other campaigns running through September 30.
As skincare brand Reinca approaches its 4th anniversary, its Stem Treatment Recovery Mask has been selling at roughly twice its planned pace, driving an expansion into new areas and channels built on its department store foundation, including a limited-time sale at a trend hub and clinic retail.
TAICHI is releasing the RSS017 DRYMASTER-FIT Hoop Up Shoes, thick-sole riding shoes built to give riders more confidence when putting a foot down at a stop while keeping shift operation smooth. The waterproof, protector-equipped shoes use a BOA® Fit System and come in three colors for 30,800 yen (tax included).
Netmarble held a TGS2026 media presentation for Shangri-La Frontier: The Seven Colossi, unveiling an original 2D PV produced with anime studio C2C, live gameplay footage, and congratulatory messages from the manga's creators and the cast.
Bushiroad Creative's capsule toy brand Bushicap! will release a new ShineiRoku capsule toy series nationwide from September 24, 2026, turning four of creature designer efu's SNS-popular ShineiRoku characters into collectible figures for the first time. A special movie previewing the toys also premiered today on Bushiroad Creative's official YouTube channel.
Official Shogakukan goods for the manga Sins of Kujo — a flower-name-card-style sticker, acrylic keychain, and can badge set featuring Shohei Manabe's signature design — go on early sale at Kyoto International Manga Anime Fair (Kyomaf) 2026 starting September 19, ahead of general release on September 24, 2026.
Soulworker, the PC anime-style action RPG operated by GOP Co., Ltd., is running a Silver Week event from September 17 through November 5, 2026, featuring the character-growth-focused Soul Express Event, a raid-and-maze Bingo Event, and an Autumn Ticket Event with daily login rewards.
V.A., the concept store run by JUN Co., Ltd., releases a collection item with the brand Unlikely on September 18, 2026, an Aged Sweat Crew built on a 1970s-80s-style raglan-sleeve crewneck and finished with a cracked-print Mickey Mouse graphic.
Ahead of the September 25 Jugoya harvest moon, Aoyama Flower Market is marking Otsukimi with moon-themed bouquets and arrangements, limited-time Tea House desserts in Minami-Aoyama and Akasaka, and a moon-viewing flower arrangement lesson at hana-kichi, including a kids' pair class.
SEGA FAVE's new hybrid toy line "BLOFFFu" combines the softness of a plush with a molded body across 36 officially licensed characters, from Sanrio Characters and Disney to Marvel and Sesame Street, arriving October 16, 2026, alongside a pop-up store at Shibuya's MIYASHITA PARK.
An online lottery celebrating the September 23 birthday of Nazuna Nanakusa from Call of the Night is launching on KADOKAWA's "Kujibikido" service, with sales running from September 23 to October 21, 2026, and featuring newly drawn illustrations across acrylic dioramas, tapestries, and exclusive bonus gifts.
Gray Parker Service's official online lottery shop "Chiikawa Market Chiikawa Kuji" is holding the "Chiikawa Kurimanju-Filled Lottery" (¥1,100 per draw, tax included), featuring 11 no-miss prizes centered on the character Kurimanju, from September 24 (Thursday) 11:00 AM to October 1 (Thursday) 11:59 PM, 2026.
Dinos has begun carrying NAO-ART's "Disney Wig Collection," a lineup of 13 wigs styled after popular Disney female characters, marking the brand's first appearance on Dinos Online Shop alongside NAO-ART's own site, Alicia lulu.
A pop-up shop for TV anime The Fragrant Flower Blooms with Dignity opens at AMNIBUS STORE -blue- in MAGNET by SHIBUYA109 from October 9 to 25, 2026, featuring new American diner-themed merchandise sold in advance at the event.
Sauna brand GoRelax and Doshisha's health-appliance lineup Gorilla Series have teamed up on the Gorilla-Protected Sauna Hat, a heat-shielding, reversible sauna hat launching in early October 2026 through Pine Create's official online shop.
Footwear brand grounds is releasing a new outsole called "GRAFFITI," which reworks the sole of its signature "MOOPIE" with five translucent, gummy-like TPU parts for a lighter, more comfortable fit. Sales begin September 26, 2026 at the official online store and directly operated shops.
On September 14, Nihon Hallmark released a limited-quantity lineup of Peanuts Christmas ornaments, plush toys, and a jigsaw puzzle imported from Hallmark in the US. The 10 new items feature Snoopy dressed for the holidays and are available at the official online store and select retailers nationwide.
INFOLENS GEEK SHOP is opening pre-orders on September 17, 2026 for 20 premium licensed playing card designs across ten globally popular games — including Assassin's Creed, God of War, Baldur's Gate, Bloodborne, Cyberpunk 2077, Ghost of Tsushima, Ghost of Yotei, Monster Hunter, Street Fighter, and The Witcher — with release planned for late January 2027.
Pasona Group's 匠創生 is releasing Inishie no Bishu Aged Sake Highball 1998, a canned highball made from long-term aged sake brewed in 1998 and matured for 28 years. General sales begin October 1 through the brand's online shop and at select Lawson stores in Tokyo, following a Makuake crowdfunding campaign.
TiCTAC, the nationwide watch select shop, and Kyoto-born classic watch brand KUOE release their third special-order model together, a ROYAL SMITH 90-010 with a moss-green dial and gold accents, launching September 18 at TiCTAC stores nationwide and the official online store.
Kodansha Game Lab has opened the Steam store page for its physics simulation game "Legacy Code," where players build and battle with mysterious creatures called "Mechanimals" assembled from everyday objects, following the title's selection as one of eight finalists in the Sense of Wonder Night 2026 indie game contest at Tokyo Game Show 2026.
Mexican goods brand Letra is bringing back its popular eco fur handle covers and bag covers, letting basket and mercado bags take on a warm fall/winter look, with WEB SHOP pre-orders running September 16 to 25, 2026, and pop-up sales continuing at various venues.
LINE Majimaji, the magic-matching puzzle game on LINE Game, has begun a collaboration with Sanrio Characters, adding Pompompurin, Cinnamoroll, Pochacco, Kuromi, Hello Kitty, and My Melody as playable magic cards, plus login bonuses and collection events, running through October 16, 2026.
Lineage M is launching two new pieces of limited-time content from September 16 to October 7 — the mini-game Twilight Mountain Defense, where players defend against waves of monsters with summoned allied heroes, and Ziggurat Season 6, a battle-royale PVP mode where players from every server compete under equal stats.
Movic is releasing a new Metallux Badge Collection featuring Metaphor: ReFantazio, with pre-orders open now through Animate stores, Animate mail order, and Movic mail order ahead of a planned release around October 10, 2026.
Nikon Imaging Japan is turning its brightest lens ever, the NIKKOR Z 58mm f/0.95 S Noct, into a neck warmer and a paper cup set, both available now at the official Nikon Direct online shop.
Doshisha's ONDOZONE Sayu Senka Sayu Nomi, a teacup for drinking sayu (cooled boiled water), goes on sale September 16, 2026, with a built-in heat-absorbing material that cools boiling water to a comfortable drinking temperature in about two minutes and keeps it there for about 30 minutes.
Orion Beer is relaunching its "Southern Star" and "Mugi Shokunin" brands as beer from October 14, 2026, refining each one's signature taste — a crisper, more refreshing Southern Star and a fuller-bodied Mugi Shokunin made with Okinawa-grown barley — alongside a new TV commercial introducing Southern Star's new characters, the "Southern Stars."
Sensitive-skin skincare brand OSAJI is renewing its Eau de Parfum line with three new forest-inspired scents, launching nationwide on October 14, with an early release at Isetan Shinjuku's "Salon de Parfum 2026" from October 7.
![Oshi no Ko: Puzzle Star Launches New [Autumn of Sports] Aqua Pickup Gacha Today, Featuring Aqua and Akane Kurokawa](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/1e818fd1-d62c-4114-85c1-ebf87c6133a8.jpeg)
The official puzzle game for the TV anime Oshi no Ko has launched a new [Autumn of Sports] pickup gacha today, featuring the characters Aqua and Akane Kurokawa in special illustrated costumes.
Usagi Publishing has released a 13-title Pixar Postcard Book Collection featuring memorable scenes from films such as Cars, Toy Story, and Coco, with a Toy Story 5 edition joining the lineup on September 18, 2026.
Tokyo Gets Co., Ltd. is releasing new merchandise featuring newly drawn illustrations of the heroines from planetarian, Rewrite, Angel Beats!, and Summer Pockets REFLECTION BLUE seated in movie theater seats, with pre-orders open from September 16 to October 2, 2026 at Gets-Oshi Mart.
On November 8, HOTEL GRAPHY Shibuya returns to SHIBUYA BRIDGE with the sustainable fashion show RAILWAY TO RUNWAY 2026, collaborating with upcycled-clothing brand SAIKOUCHIKU on a 15-look lineup that includes two pieces upcycled from secondhand clothing collected in Shibuya. The free, reservation-only event for 100 guests also includes an after-party, a SAIKOUCHIKU pop-up shop, and an upcycled-hanger art installation.
Following its travel and business lines, Samsonite is launching a new casual bag category with its first collection, "TOTESS." The two-way tote bags come in three shapes and two colors, going on sale September 16 at select Samsonite stores nationwide and the official online store.
Netmarble's animation open-world RPG The Seven Deadly Sins: Origin is rolling out its v2.1 update on September 17th, adding new character Khala, a Transcendence difficulty expansion, and the period-limited Banya Village Ale Festival event running through October 8th.
Onomichi-based Shimanami Brewery has released a new craft-brewing-technique-driven iyokan citrus sour, the latest addition to its "Cho-Sour" series.
From October 2, beauty brand STELLA BEAUTE is running a holiday campaign called Jewel Holiday 2026, gifting an original jewelry box with purchases of select beauty devices, including a new hair iron launching November 2, while supplies last.
Sugar Doll, the dress-up and raising game, has added a new premium gacha, "みずいろてんしちゃん。", offering angelic costumes and backgrounds through November 25, 2026, along with limited-time background packs on sale through October 13, 2026.
Toy maker Sanyodo is releasing "Suyasuya Mochitto Animals," a new capsule toy line of 12 squishy animal figures caught mid-nap, rolling out in stages from early September 2026.
Tachibana E Liquors has launched the Golden Champion Lottery, a new whisky lottery limited to 466 entries, with the ultra-rare The Cask of Hakushu Heavily Peated Malt [1993-2008] as the top prize, on sale from September 16, 2026.
NC Japan has rolled out the RESONANCE update for The Tower of AION on September 16, 2026, adding a new 18-player battlefield, revamped skills and stigmas, and a merger of the Fregion and X servers, alongside a commemorative gift campaign running through October 14.
Yamato Co., Ltd. is releasing "wemo PETTA® Nyanko Series," the third collaboration between its adhesive expertise and the reusable, eco-friendly wemo® memo series, featuring three adorable cat back-view designs, from October 14, 2026, at stationery stores, general merchandise shops, mass retailers, and online retailers nationwide.
Where Winds Meet's Version 2.2 update goes live on September 16, 2026, bringing the Hidden Mountain storyline to its climax with new story chapters, two new campaigns, a wuxia extraction mode, powerful world bosses, and a Mid-Autumn Festival event.
Yamaguchi sake brewery Abunotsuru Shuzo joined designer Kentaro Kameyama's show at New York Fashion Week, turning a traditional sake barrel into a runway look and sending sixth-generation brewer Ryutaro Miyoshi down the runway himself.
To mark Ultraman's 60th anniversary, Breitling is releasing a Japan-limited Navitimer B01 Chronograph 43 Ultraman Limited featuring a meteorite dial and design details inspired by the hero. Pre-orders open September 15 at the official online boutique, with general sales following from October 1 at Breitling boutiques and authorized retailers nationwide.
Bungo and Alchemist has launched the limited-time Shoso "Radiant White Part 2," offering new Royal Costumes for Masaoka Shiki, Matsuoka Yuzuru, Yoshii Isamu, and Suzuki Miekichi, running through September 25th, 2026.
From September 16, Cerulean Tower Tokyu Hotel's Pastry Shop is selling a Halloween-only trio of sweets featuring pumpkin, chestnut, and Anno sweet potato, available for takeout, for eat-in at the hotel's Garden Lounge Zabou and Garden Kitchen Caramelo, and as part of a limited-time stay plan.
Nijigen COSPA is releasing new Mahiru Shiina merchandise from TV anime The Angel Next Door Spoils Me Rotten Season 2, including T-shirts, tote bags, a towel, and acrylic art stands, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-December 2026.
Track maker picco and illustrator kiato have created "POP DAYS!," FUJIYA CO., LTD.'s first original Vocaloid song themed around Pop Candy, with the music video premiering on YouTube September 15 alongside a new Muscat flavor for Pop Gummi and Pop Candy Bag.
Gakken Sta:Ful is releasing a new metal carabiner series shaped like the popular characters from mojojojo on September 15, 2026, offered in six colorful designs that add a playful touch to bags, keys, and other everyday items.
Bandai Namco Experience is holding the "THE IDOLM@STER Gakuen After School Campaign in Namco" from September 25 to November 1, 2026, at Namco amusement facilities and Namco Online Crane nationwide, featuring an exclusive Temari Tsukimura prize figure, a new-illustration promotion card bonus, and additional prize items arriving throughout September and October.
Character collaboration brand GARRACK is preparing four new smartwatch models inspired by the main characters of TV anime Mushoku Tensei: Jobless Reincarnation, with a release planned for late October. Further details will be announced soon on GARRACK's official social media accounts.
A 1/7 scale figure of Vector from Girls' Frontline 2: Exilium in her Tactical Bunny Ver. outfit, produced by Kotobukiya, is now available for pre-order at AmiAmi, priced at 23,100 yen (tax included) with a planned release in May 2027.
Starting October 1, Haikyu!! returns to All Hearts Company's bakery brands for a second collaboration spanning six schools, with new trading acrylic blocks, can badges, keychains, a toast plate, and a tumbler available in stores through November 17 and via the GK Store online shop through November 24.
New content has arrived in the Houchi Shoujo collaboration with That Time I Got Reincarnated as a Slime as the event heads into its final stretch, with the free MR Shion and other limited-time rewards still available for a short while longer.
Suntory releases the Jim Beam <Cola> Can nationwide for a limited time from November 10, combining cola's refreshing kick with the signature flavor of bourbon.
MIXI's word-battling mobile RPG Kotodaman begins a collaboration with Sanrio Characters on September 18, 2026, introducing new character pairings, a login giveaway of previously limited characters, collab quest characters, and a campaign offering "えらべるPay®" credit and Sanrio Puroland day passport tickets.
Lindt & Sprüngli Japan is holding its annual Halloween "Fill-Your-Own-Bag" event from September 18 to October 31, 2026, letting shoppers pack their own bag or tin with LINDOR, autumn flavors, and Halloween-limited chocolates at stores nationwide, while the online shop offers a bonus Halloween tin with its "Pick & Mix 10-Item Set."
Louis Vuitton's new "Back to School" collection for the coming autumn includes a lineup of women's shoes in easy-to-coordinate, chic colors. Timeless designs such as sneakers, ballet flats, and loafers are rendered in a range of materials featuring Maison motifs including the Monogram Flower and the LV Circle.
Maison de FLEUR is releasing a six-piece collection themed around Disney and Pixar's Coco, with bags, pouches, a charm, and a scarf inspired by the film's characters and motifs. Pre-orders open September 16 on STRIPE CLUB, followed by general online sales September 29 and an in-store release October 2.
Gakken Sta:Ful is releasing the second installment of its mojojojo Mascot Bath Ball on September 15, 2026, with pastel-colored packaging and six surprise mascot designs that appear once the ball dissolves in the tub.
Moleskine has released a collection inspired by Vincent van Gogh's The Starry Night in collaboration with New York's Museum of Modern Art (MoMA), available from September 15, 2026, at Moleskine stores and MoMA Design Store locations across Japan.
Nagahama Distillery, one of Japan's smallest whisky makers, teams up with Shibuya cocktail bar LOST on "ENRO," a limited single malt Japanese whisky aged across bourbon, sherry, red wine, and mizunara casks, on sale from September 15, 2026.
Fluffy drawstring pouches, box pouches, and a bandana featuring Nandemo Ikimono's rice ball characters arrive in capsule toy corners nationwide from mid-September 2026, with six sewn designs in the lineup.
Thank You Mart is launching a collaboration merchandise line with the anime New PANTY & STOCKING with GARTERBELT, arriving at stores nationwide from mid-October 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening September 16.
To mark Obey Me!'s 7th anniversary, U-TREASURE is opening pre-orders for a Secret Message Ring featuring natural gemstones representing each of the Seven Demon Brothers, with a hidden message from your chosen brother engraved inside. Pre-orders run September 15 to October 15, 2026, at the U-TREASURE Online Shop and Concept Stores in Ikebukuro and Shinsaibashi.
IP4 is rolling out a five-design Ocha-Ken Sacoche Collection through capsule toy machines nationwide from late September 2026, offering a roomy pouch with a removable strap and a front pocket.
Suntory is releasing "Perfect Suntory Beer <Amber Ale>," a new limited-quantity beer with a toasty malt aroma and a crisp, zero-carb finish, in 350ml and 500ml cans nationwide from November 10, 2026.
To mark Pokémon's 30th anniversary and Pokémon Sleep's 3rd anniversary, The Pokémon Company and NOT A HOTEL have built a real, stay-in Poké Ball-shaped hotel in Tomakomai, Hokkaido, and launched a giveaway campaign offering fans a chance to spend the night inside.
Pia Corporation is releasing "Pompompurin 30th Anniversary Hero Mascot," an original flocked mascot set featuring Pompompurin, Muffin, Scone, and Bagel dressed up as heroes, complete with three postcards and a sticker, on sale today, September 15, at bookstores and online retailers nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Clingy Tears Gusseted Drawstring Pouch" in capsule toy corners nationwide from mid-September 2026, with six satin-textured, pastel-colored designs featuring Hello Kitty, My Melody, Cinnamoroll, Pochacco, Pompompurin, and Kuromi.
IP Four Inc. is bringing back its Sanrio Characters Kapugurumi Funyumaru! Mascot Collection, featuring six round, squishy mascots of My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, and Hangyodon, rolling out gradually from late September 2026 at capsule toy corners nationwide.
Sanrio has opened a new YouTube channel for preschoolers and their families, featuring original 3D animated content starring Hello Kitty, Cinnamoroll, Pompompurin, and other Sanrio characters in both Japanese and English.
Sasaichi Shuzo, a Yamanashi sake brewery with more than 360 years of history that offers ceremonial sake to Mount Fuji, is releasing a limited "Shumei Celebration Sake Dan Junmai Daiginjo" to mark the release of a documentary chronicling the succession of the kabuki name Ichikawa Danjuro. Preorders open September 15, with sales beginning September 25, the same day the film opens.
CTW Inc. has opened pre-registration on its game service G123 for a new original game, Scimagic: The Magic World Is Bugged, Fix It With Science!, in which a boy versed in modern science teams up with magic to survive in another world. Reaching 50,000 sign-ups also unlocks a bonus companion character, Archimedes.
IP Four Inc. is releasing the "scooty studio Bangs Clip" (300 yen per play, tax included, 10% VAT, 6 types total) at capsule toy corners nationwide, rolling out gradually from mid-September 2026, featuring six quirky-faced characters from the popular Korean character brand scooty studio.
Seven-Eleven Japan's Seven Premium Raw Chocolate Ice Cream returns to stores nationwide from September 22, 2026, in limited quantities, now with more chocolate blended into the ice cream base for a richer, more seamless bite.
Shobido is launching a new "Reversible Puff" with two different textures on each side, so you can flip it over to get either a plump, dewy finish or a natural glow. The ¥495 puff goes on sale Tuesday, September 15th, 2026, at Shobido's official online store and at retailers nationwide.
Suntory is rolling out 11 winter gift items for 2026, including SUNTORY WHISKY "AO" gift packaging, Ballantine's 17 Year Old Tribute Release, The Macallan Sherry Oak 12 Year Old, and Suntory Japanese Craft Gin "ROKU," available nationwide from early October.
A limited-edition variety called "ALL-FREE 〈香り芳醇〉" joins Suntory's non-alcoholic ALL-FREE lineup, arriving nationwide from November 17, 2026 — the brand's first limited edition in eight years.
Suntory is adding a winter-only "Yuzu Lemon" variant to its popular Kodawari Sakaba Lemon Sour lineup, blending lemon sour with yuzu-steeped liquor for a nationwide release from November 10, 2026.
Suntory is releasing a new limited-edition variant of The Premium Malt's Master's Dream nationwide from December 22, inspired by a traditional Japanese micro-season marking frozen underground springs beginning to thaw.
Suntory will release its annual zodiac series in a Year of the Sheep design nationwide in limited quantities, starting with "Suntory Whisky Royal" and "Suntory Old Whisky" on November 4th, followed by "The Premium Malt's" zodiac design cans on November 24th.
A new limited-edition dark ale from The Premium Malt's lineup, "Miwaku no Kuro Ale," goes on sale nationwide in limited quantities starting December 15, 2026, featuring the roasted aroma of dark malt and a fruity, light finish.
A pastel-toned pouch collection featuring U*SA*HA*NA surrounded by ribbons, ballet shoes, and flowers rolls out at capsule toy corners nationwide from mid-September 2026, with six designs to collect.
Weekend Max Mara's 2026 fall/winter signature collection, created with stylist and former L'Uomo Vogue editor-at-large Robert Rabensteiner, is now rolling out at shops nationwide and on the official online store, blending Alpine calm with urban culture.
The Steam store page for Weiß Schwarz Online, Bushiroad's online competitive card game set for a spring 2027 release, is now open, with wishlist registration available ahead of launch.
Tachibana E Shuhan has launched the 157th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
GENDA GiGO Entertainment is launching the "Wuthering Waves × GiGO Campaign," a collaboration with KURO GAMES' open-world action RPG Wuthering Waves, running September 19 to October 18, 2026 at GiGO group stores nationwide with exclusive prizes, a must-buy campaign, novelty drinks, a repost giveaway, and costumed-character store manager events.
Asahi Breweries is adding a zero-calorie, 70% lower-carbohydrate variant to its 0.00% alcohol "Asahi Zero" non-alcoholic beer-taste beverage lineup, going on early sale across Western Japan from October 14.
To mark BEAMS' 50th anniversary and TOKYO GAME SHOW 2026's 30th anniversary, BEAMS MANGART is launching the GAME ARTeee COLLECTION on September 15, with T-shirts illustrated by TGS official artist Zashikiwarashi featuring characters from seven Japanese game companies. BEAMS is also once again serving as the official staff wear partner for TOKYO GAME SHOW 2026, held September 17 to 21 at Makuhari Messe.
Sammy Networks Co., Ltd.'s PC-based pachinko and pachislot online gaming platform 777TOWN.net is distributing Sammy Corporation's Smart Pachislot BIG DREAM THE GOLDEN PUSHER app, blending slot gameplay with a medal pusher game, starting Monday, September 14, 2026.
A 1/7 scale figure of Satsuki — a Pandemonium Society council member and head of the Intelligence Department at Gehenna Academy in the hit app game Blue Archive — is now available for pre-order in her Memorial Lobby Ver., with release scheduled for April 2027 and a price of ¥26,400 (tax included).
caseplay is releasing a My Hero Academia smartphone accessory collection on September 14, 2026, offering 17 character-inspired slim protection case designs across more than 170 device models, including iPhone, Xperia, Pixel, and Galaxy.
Christian Louboutin's latest collection introduces two new shoe styles — the moccasin-inspired "Mocastrass" and the Mary Jane-style "Jane Nina Pump" — blending the maison's signature femininity with refined craftsmanship for a modern take on classic elegance.
Toys R Us Japan is releasing a new fall/winter apparel collection for DRAGON QUEST BABY&KIDS, the official baby and kids brand of the Dragon Quest series, starting September 18. The fifth installment in the series since it launched in September 2024, this collection adds cute Slime-themed pieces, the brand's first maternity items, and gift box sets, with sizes now available up to 130cm.
Interior lifestyle brand Francfranc is rolling out Halloween-themed items for the home for the first time in about 10 years, available on the Francfranc official online shop from September 14, 2026 and at stores nationwide from September 18.
Game Freak has unveiled Ame Nochi Hare Onna, a brand-new mobile game where real-world weather shapes the experience, revealing its key visual, teaser PV, and main characters. A special livestream introducing the game airs today, September 14, 2026, at 7:00 PM.
gelato pique is releasing "AUTUMN BEAR COLLECTION with LE SSERAFIM," a collection delivered by its global visual, LE SSERAFIM, from September 17, 2026, at stores nationwide, its official online store, and other retailers, with a special feature page live from September 14.
Starting September 14, 2026, Ginbis is releasing two new cinnamon-scented flavors of its "Shimi Choco Corn MASHIMASHI" snack line, along with new fall treats from the "Tabekko Doubutsu" brand, including a chocolate biscuit and a Mont Blanc-flavored cake biscuit — all available at supermarkets and convenience stores.
DMM GAMES' Girls Creation launches its third collaboration event with Girls Symphony: Ec - New World Girl Suite- and debuts a new Memory reward alongside pickup and revival gacha. The Requiem for the Blue Soul event runs from September 14th to September 27th, 2026.
Tachibana E Shuhan has launched the "Golden Fukumaneki Kuji," a limited 466-entry whisky lottery priced at ¥6,980 per entry with free shipping, featuring the ultra-rare Hibiki 21 Years "Kacho Fugetsu" Design Bottle as the top prize.
Häagen-Dazs Japan introduces a new mini cup ice cream that layers smooth honey sweet potato ice cream with a generous sweet-potato honey sauce, available from September 15th for a limited time nationwide.
JR West's ICOCA mascot Icochan the Platypus is teaming up with denim brand EDWIN for a five-item collaboration collection launching September 18 at JR West station shops and the Train Box online store. The lineup features plush toys, a mascot, a pouch, a mini tote bag, and a sneaker keyring, all built around EDWIN's signature denim details.
Kanro's Marosh gummy brand and music band ZUTOMAYO return for a third collaboration with "Zuto Marosh Lime Ginger Ale Flavor," a new flavor supervised by ZUTOMAYO's ACAne, arriving exclusively at 7-Eleven stores nationwide on September 22, 2026.
Plott's popular anime KAREKORE OF MIXED BLOOD marks its 7th anniversary with the KAREKORE LUCKY 7★WEEK campaign from September 14 to 20, 2026, featuring daily content, a quiz rally, a special video, and commemorative bromides, alongside the ongoing KAREKORE DI7ER collab cafe at MARY BURGER Seibu Shibuya.
Gugenka has added μ's from Love Live! School Idol Project to its HoloModels digital figure lineup for the first time, with "Bokura no LIVE Kimi to no LIFE" costume and summer uniform versions of all nine members going on sale from September 14, 2026.
Mist Train Girls: From the Train Window in the Foggy World marks its 6th anniversary with three waves of limited gacha banners, a special in-game event, and reward-packed campaigns running through early October 2026.
Chara-log has opened pre-orders for original Fushigi Yûgi merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.
Kyodo Milk Industry's "Nokyo" series adds "Nokyo Milk Monaka Hokkaido Azuki Koshian," a monaka ice cream made with Hokkaido azuki red bean paste and Hokkaido dairy, arriving at supermarkets nationwide from September 28, 2026.
Good Smile Company has opened early access for the PlayStation 5 download version of its new 3D action game PATLABOR the Case Files today, September 14, 2026, ahead of the full release on PS5 and PC on September 17.
ZOZOTOWN will open pre-orders on September 18, 2026, for the Pokémon 30th Anniversary 1025 T-shirt Collection, turning all 1,025 known Pokémon into T-shirt designs across 13 sizes for kids and adults, with a bonus Pikachu sticker and original packaging included.
Royal Enfield's annual digital art contest Art of Motorcycling returns for Season 6 with the theme "GAME MODE ON," inviting artists from 13 regions including Japan to reinterpret motorcycling through a retro game lens. Entries close October 21, 2026, with winners announced November 5–10.
The fan-favorite Sanrio Characters "Suntanned Sleepy Capsule Keychain" series is back at Aeon Fantasy's cashless "Kapuebo" capsule toy machines, featuring Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll in sunburned, swimsuit-clad designs.
Seishin Tougei is releasing a miniature moss bonsai growing kit shaped like a matcha bowl, available in three glaze colors, on September 14, 2026. Priced at ¥1,600 before tax, it lets you enjoy a tea bowl's texture and craftsmanship alongside a small patch of real moss.
Netmarble's fantasy RPG Seven Knights Re:BIRTH is collaborating with the anime Demon Slayer: Kimetsu no Yaiba, with pre-registration opening today, September 14, ahead of a collaboration event running from October 1 to October 29.
SINN PURETÉ's first color cosmetics item, リップスタッチ Oil Tint, goes on general sale on September 14, 2026, offering five honeyed shades that combine shine, color, longevity, and moisture in a lemon cake-scented oil tint.
Star Wars: The Mandalorian and Grogu — the franchise's first theatrical release in seven years — arrives on Blu-ray + DVD and 4K UHD + Blu-ray on September 30, 2026, with bonus content including a new featurette on how the film brought its alien creatures to life for The Dejarik Match.
The Transformers: The Movie, released in the U.S. in 1986, is finally coming to Japanese theaters for the first time through Lawson United Cinemas nationwide starting November 27, 2026, marking the 40th anniversary of the film's release. Advance tickets, including goods-bundled versions, go on sale September 14.
An online lottery for White Cat Project NEW WORLD'S has launched on eeo Store online, featuring newly drawn illustrations of Iksia, Eleanor, and Meraluka alongside official character artwork across five prize tiers. Sales run from September 14 to October 4, 2026, with a guaranteed acrylic diorama for 50-ticket purchases in a single order.
Bushiroad Creative has launched a new online lottery, "TV Anime Witch Hat Atelier Kuji Road — Bloomstyle," on Kuji Road ONLINE, featuring vivid newly drawn illustrations including acrylic stands, can badges, a hooded blanket, and a drawstring pouch.
The Coca-Cola System is adding a new flavor to its 0.00% alcohol Yowanai Lemon-Do lineup — a Wa Cocktail blending cassis and Satsuma mandarin — going on sale nationwide from September 14.
Stripe International's casual brand AMERICAN HOLIC unveils its 2026 autumn season visuals nationwide on September 11, reworking standard everyday wear through new color combinations, layering, and silhouettes under the theme "NEW ORDINARY."
Movic is opening pre-orders for the second volume of Attack on Titan "ぱしゃこれ," an instant-photo-style collectible line, featuring 30 new designs with a school-life theme alongside memorable scenes from the series.
Haruyoshi Group, a Tokyo-based luxury watch and jewelry resale specialist, has acquired two rare Audemars Piguet Royal Oak Perpetual Calendar watches that between them wear Audemars Piguet's proprietary new material and a rarely seen case size, combinations almost never found even in the secondhand market.
Gokurakuyu and GK Marketing are teaming up with TV anime BanG Dream! YUME∞MITA for the "ばばんばばんばんばんドリーム" collaboration campaign at 5 Gokurakuyu and RAKU SPA Group locations from October 1 to 20, 2026, featuring character-themed baths, exclusive merchandise, a special menu, decorations, in-facility announcements, and an X campaign.
BoConcept unveils a new handmade rug collection for autumn/winter 2026, made from New Zealand wool in collaboration with Danish rug brand Linie Design and crafted by skilled artisans in India.
Bulgari has unveiled "auruBOROS – Urban Memory and Collective Dream," its first public art installation in the United States, on New York's High Line from September 10 to 20, 2026, marking a new chapter of the "Serpenti Infinito" exhibition alongside new Serpenti high jewelry inspired by American art and culture.
World Group's women's brand cloenc opens a "SMOOTH KEEP" feature page on its official online store from September 11, spotlighting five stretch, washable setup styles designed to look polished from the office to everyday life.
Comseed's social game GreePachi is adding Android and iOS apps for Heiwa Corporation's popular pachinko machine series CR Sengoku Otome 5 ~10th Anniversary~, with general release set for September 15, 2026, pre-downloads now open, and item campaigns running ahead of launch.
Konami Arcade Games' card action arcade game Demon Slayer: Nichirin Battle Slash begins Series 2 at amusement facilities nationwide on September 17, adding Kyojuro Rengoku and Enmu from the Mugen Train Arc as new Battle Cards along with a new ranking event.
EPOS CARD and creator agency WONDER DIVE are adding a new "Qnly" design to the DOZLE Corp. EPOS CARD lineup, with applications opening September 11, 2026 to mark the group's "Buttobi na Matsuri!!" event.
From September 18 to December 1, 2026, the Dragon Quest Island Pop-Up Caravan brings original merchandise from the popular Nijigen no Mori attraction to a highway service area for the first time, setting up at Toyohama SA on the Takamatsu Expressway.
A brand-new EAT-MAN anime titled EAT-MAN The Over Order has been announced, featuring a first teaser trailer, a newly drawn teaser visual by creator Akihito Yoshitomi, and a staff and cast lineup including director Shunji Oga, character designer Satoshi Hirayama, Studio Cab on animation production, and voice actor Masashi Ebara reprising his role as Bolt Crank.
Endless Grades: Pixel Saga has introduced a new light-element SSR priest, フリーン (Wings Bestowed by the Gods), alongside the limited-time event Banquet of the Cloud Rainbow and several new character costumes.
FURFUR is releasing its first capsule collection with the fantasy film Gremlins on September 17, 2026, featuring six Gizmo-themed items — from T-shirts and a sweatshirt to a knit, a bag, and a mirror charm — with collection visuals unveiled from September 11.
GARRACK is releasing a new lineup of Spy × Family smartwatches inspired by Loid, Anya, Yor, and Bond, with playful watch faces that change according to your step count. Pre-orders open September 11, 2026, with general sales beginning September 30.
Gérald Genta has unveiled the Geneva Minute Repeater Golden Obsidian, a new minute repeater watch that follows the previous Geneva Minute Repeater Black Onyx. The 40mm yellow gold timepiece pairs a golden obsidian dial with the in-house, hand-wound GG-002 caliber and arrives in September 2026.
Animate Ticket begins taking reservations on September 11 for an advance movie ticket for Godzilla Minus Zero bundled with an Animate-exclusive A5 acrylic panel featuring Godzilla peering into the Animate Ikebukuro Main Store.
AmiAmi is now accepting pre-orders for the G.S.Collection [SC] Hatsune Miku Symphony: 10th Anniversary Ver. 1/7 scale completed figure from Good Smile Company, based on Rella's key visual for the Hatsune Miku Symphony 2025 Yokohama and Kobe concerts, with release scheduled for January 2028.
A new 1/5 scale painted figure of カメラのまえで "羽澄りの" posing in cat cosplay has been announced by Bfull FOTS JAPAN, with pre-orders open now through November 24, 2026, and a scheduled release at the end of March 2027.
XPRICE is releasing three exclusive-color versions of the CCP Middle Size series Hedorah sofubi figure — Nightmare Clear, Ocean Metallic Blue, and Emerald Clear — limited to 100 units per color, rolling out one at a time from September through November 2026.
Iwatani is launching a new tabletop cassette gas robatayaki grill, "炙りの匠," the latest model in its long-running "炙りや" series, featuring a tougher design inspired by its "タフまる" outdoor stove, a safer water tray, and optional accessories arriving from October 2026.
A new limited-edition Jagarico flavor blending two customer favorites, tarako butter and cheese, launches exclusively at Lawson stores nationwide on September 15, 2026.
gumi's fourth wave of original merchandise for the mobile game JoJo's Bizarre Adventure: Ora Ora Overdrive launches at Animate stores nationwide, the Animate online shop, and THE★JOJO WORLD TOKYO on September 19, 2026, alongside an Animate Fair offering in-game bonus items.
Marking 20 years since Jormungand's manga serialization began, all episodes of the TV anime will stream free, in order, on YouTube's Sunday GX Channel starting September 12 at 8:00 PM, alongside a commemorative exhibition opening in Tokyo the same day.
L'espoir, the western confectionery brand from Kobe Fugetsudo, is releasing "Doux Grimoire," a Halloween-themed ゴーフレール chocolate collection packaged like a magic spellbook, at stores nationwide, select department stores, and its official online shop starting September 16, 2026.
Otaru confectionery LeTAO's official online shop begins taking reservations on September 11, 2026 for its Christmas cake lineup themed "Time Woven Together," featuring a range of cakes, a butter stollen, and a two-cake duo set.
London Pottery, the British teapot brand, is adding two new UK-inspired designs, Tea Party and Big Ben, to its popular knit tote bag, going on sale from September 11, 2026 at the official Japan distributor's online store.
MILKFED. is releasing a collaboration collection with Miffy, the character created by Dutch illustrator Dick Bruna, with pre-orders opening September 11, 2026 at the official online store calif and MILKFED. stores nationwide, ahead of the full release on September 18 at calif, ZOZOTOWN, and MILKFED. stores nationwide.
Marvelous has confirmed that the Japanese-style action RPG Muramasa: Revenant Blades will launch on February 4, 2027, for Nintendo Switch 2, Nintendo Switch, PlayStation 5, and Steam, with pre-orders for the packaged edition opening in stages alongside a new trailer showing off the game's evolved systems.
Nakamura Kankuro and Nakamura Shichinosuke's Nakamuraya troupe have finalized the program and cast for their 2027 nationwide kabuki tour, Shungyo Kabuki Special Performance 2027 and Yoshun Kabuki Special Performance 2027, which visit venues across Japan from March 2027.
Kodansha's Children's Business Division is releasing the Narumiya Characters Deka Kira Deco Seal Book on September 25, 2026, packing in 343 hologram-finished character stickers — including "deka deco seal" designs over 10cm long — from four brands (ANGEL BLUE, mezzo piano, DAISY LOVERS, and pom ponette), plus character profile pages, for ¥1,320 (tax included).
COSPA is releasing new NieR:Automata Ver1.1a merchandise for the YoRHa unit, including a Heavyweight T-Shirt and an M-51 Jacket, plus a 2B Full Graphic T-Shirt and cleaner cloths, with early sales for the two YoRHa items at TOKYO GAME SHOW 2026 ahead of general release in mid-December 2026.
Nyanko Dai Shoten Online has added four puffy pop stickers and a kids' trainer recreating the "I LOVE うに" outfit worn by Li'l Jamiera Cat, with all five items launching September 11, 2026.
Image Magic's on-demand print service Originalprint.jp began selling "Acrylic Omamori (S)" and "Acrylic Omamori (M)" on September 10, 2026, adding glow-in-the-dark, mirror, and other special acrylic materials to the charm's lineup, with orders accepted from just one piece.
FREEing releases a new 1/4 scale figure of Narberal Gamma from Overlord in a jet-black bunny outfit, now available for pre-order through hobby retailer AmiAmi at ¥39,600 (tax included), with release planned for February 2027.
The keyboard keychain POCHIKEY now comes with cute add-on parts, on sale from mid-August 2026 at select Yodobashi Camera stores and online shops including Amazon, Yahoo! Shopping, and Rakuten Ichiba.
Prime 1 Studio's Ultimate Museum Masterline series adds a new white "Phantom Armor" colorway of the Justice Buster, Batman's anti-Justice League suit designed by Josh Nizzi, standing 88cm tall with pre-orders opening September 11th and release scheduled for February to May 2028.
To celebrate Puyo Puyo's 35th anniversary, Mitacle Block is releasing a collab lineup of build-it-yourself block figures featuring Arle, Carbuncle, and the game's other characters, along with the Puyo themselves — on sale for a limited time from September 11 to October 31, 2026 on the Mitacle Block official online store.
Quiz RPG: The World of Mystic Wiz has launched a collaboration with Onkyo Corporation, offering voice-equipped AOW01 MARK II wireless earphones featuring newly recorded voices from Dietrich, Lilm, and リフィル, with pre-orders open now through ONKYO DIRECT.
Accessory brand LAPUIS has collaborated with underwear brand Robert P.Miller on a chic, heart-shaped scrunchie, with online pre-orders opening September 11 ahead of in-store sales at CASSELINI Harajuku from September 19.
RODEO CROWNS WIDE BOWL is releasing a collaboration collection with the beloved comic duo Tom and Jerry on September 11 at RODEO CROWNS WIDE BOWL stores nationwide and on the WEBSTORE. The lineup blends playful comic artwork and denim details across tops, knitwear, and bags.
Rudel Inc. has begun official service for SAKAMOTO DAYS Mission: Rogue Dawn, a new smartphone game based on TV anime SAKAMOTO DAYS that pairs a character training mode with rogue-lite action battles, launching September 11, 2026.
CTW Inc.'s browser RPG Shakugan no Shana: Blaze Edge, based on the 20th-anniversary anime series Shakugan no Shana, begins official service on September 14, letting players raise Shana while exploring a new Shadow World not shown in the anime or original novels.
SHOO・LA・RUE, the women's fashion brand from 株式会社アルカスインターナショナル (WORLD Group), is releasing a feature page on its official online store from September 11, 2026 (Friday), introducing functional yet polished commute items for busy everyday life.
Good Smile Company is releasing Nendoroid figures of Hinako Shimizu and the Fox-Masked Man from the psychological horror game SILENT HILL f, now available for pre-order individually at AmiAmi for ¥6,900 and ¥7,200 (tax included) respectively, with a planned release in March 2027.
Kodansha's Kids Business Division is releasing I Love Precure! Star Detective Precure! & Precure All Stars Fan Book Vol. 3 on September 18, 2026, complete with an exclusive Precure Makoto Jewel bonus featuring Cure Eclair and Cure Arcana together.
Tachibana E Liquors has launched the third edition of its Legend Whisky Lottery, featuring YOICHI SINGLE MALT 20 YEARS OLD as the top prize, with 466 limited entries available starting September 11, 2026.
Premium Scotch whisky The Deacon and world No. 1 premium rum Bumbu will each set up a dedicated pop-up bar at Ultra Japan 2026, Japan's largest urban dance music festival, marking their first appearance at the event on September 19 and 20.
WHISKY MEW releases two Speyside single malt whiskies featuring Umamusume: Pretty Derby characters Dream Journey and Epiphaneia on their labels, with lottery entries open from September 25 to October 4, 2026.
URUHIME MOMOKO, the Japanese beauty brand that has sold over 1 million units, adds an exosome-focused serum to its lineup, launching URUHIME MOMOKO COMPLETE SERUM at Watsons Taiwan and momo shopping site on September 10, 2026.
New original goods and apparel based on the TV anime Witch Hat Atelier, including trading can badges, stickers, a T-shirt, and more, go up for pre-order at Anique Shop starting September 14, with a chance to receive a bonus bromide card on qualifying purchases.
ABEMA is broadcasting all 224 episodes of the TV anime Yu-Gi-Oh! Duel Monsters for free from September 13 to September 26, 2026, followed by a nonstop special compiling every next-episode preview from the original broadcast.
A new eau de parfum collection featuring 11 fragrances inspired by the girlfriends of TV anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has arrived from FAIRYTAIL Co., Ltd., with preorders now open at DREAMING PRINCESS, Amazon, and Rakuten Ichiba.
The mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, REALLY Love You has launched a new Pajama Party pickup gacha for Hanazono Hahari alongside the second Let's Pajama Party event.
Good Smile Company releases a Nendoroid Basic figure of Power from Chainsaw Man in her casual clothes, now available for pre-order through hobby retailer AmiAmi at ¥3,900 (tax included), with a planned release in January 2027.
Good Smile Company is releasing a Nendoroid Doll figure of Makima from Chainsaw Man – The Movie: Reze Arc, now available for pre-order through hobby retailer AmiAmi at ¥9,800 (tax included), with a planned release in February 2027.
CLAT-JAPAN, the custom apparel and goods service from Focus Co., Ltd., has expanded its cap embroidery options to include the brim, with orders accepted at short turnaround and without a prior estimate.
Natural and organic beauty select shop Cosme Kitchen is teaming up with Sanrio's My Melody and Kuromi for its first-ever collaboration, offering 21 limited items from October 2, 2026, with advance reservations opening September 18 at the MASH GO GREEN STORE.
Skater Co., Ltd. is offering an advance sale of three dual-print foldable umbrellas featuring Zootopia 2, Coco, and Wreck-It Ralph, each printed on the inside with a scene from the film that appears the moment the umbrella opens, starting September 16 at Disney THE MARKET 2026 in JR Kyoto Isetan.
ETERNAL ANIMA, an all-new JRPG blending classic turn-based battles with original systems such as Legacy of Wisdom and Future Prediction, is coming to Switch 2, PS5, Xbox Series X|S, and Steam on March 4, 2027. A special talk video also pairs director Katsuhisa Higuchi with Mistwalker's Hironobu Sakaguchi.
AmiAmi is now taking pre-orders for the Hyper Body GODDESS OF VICTORY: NIKKE Dorothy Movable Figure from Good Smile Arts Shanghai, with release scheduled for October 2027.
A new One-Seventh Carat prize figure featuring Magia Baiser from the TV anime Gushing over Magical Girls is rolling out to amusement facilities from the 3rd week of September 2026, alongside a Follow & Repost giveaway campaign on X.
Karaoke Manekineko is running a Honkai Star Rail collaboration campaign called "Starfall Summer Song" from September 10 to November 29, 2026, with drinks, food, and novelties that change between two halves of the campaign, held simultaneously at Karaoke Shop JOYSOUND locations.
The final show of Hoshimachi Suisei's biggest arena tour yet, HOSHIMACHI SUISEI ARENA TOUR 2026 Once Upon a Stellar, will be live-viewed at 51 movie theaters across Japan and at theaters overseas on November 12, 2026.
Shueisha Games has unveiled HOSHiN ENGi Re:surrection, a new roguelite action game celebrating manga Hoshin Engi's 30th anniversary, set to launch in 2027 for Nintendo Switch 2, PlayStation 5, and Steam.
New merchandise for the TV anime "Isekai Office Worker: The Other World's Books Depend on the Bean Counter" has been available on the eeo Store online since September 4, with in-store sales following at the eeo Store Ikebukuro flagship store from October 16.
Kasugai Seika is adding a limited-time strawberry flavor to its long-running "Milk no Kuni" candy line, with "Strawberry Milk no Kuni" and a large 1kg version launching nationwide on September 14, 2026.
Hair goods brand Mapepe is adding a compact new option to its popular Finger Flex Brush lineup, with the Finger Flex Brush [Mini] going on sale nationwide from September 10, 2026, for ¥880, bringing the same eight-section, finger-like brushing feel to a smaller, easy-to-carry size.
A new Nintendo Direct revealed fresh details on Mega Man: Dual Override, including the first gameplay footage of Proto Man since Mega Man 10, upcoming Mega Man and Proto Man amiibo figures, and a playable exhibit at Tokyo Game Show 2026.
SNK's METAL SLUG ULTIMATE COLLECTION, a definitive collection marking the METAL SLUG series' 30th anniversary, gathers nine mainline titles plus a previously unreleased location test version, launching in 2027 for Nintendo Switch, Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and Steam.
The free smartphone pachinko and pachislot app 777Real, operated by Sammy Networks Co., Ltd., begins offering the Eleco Co., Ltd. title Midori-Don: VIVA! Jonetsu Nanbeihen starting September 10, 2026, adding the Universal Entertainment group release to its free-to-play lineup.
Nakano Bussan's new "Tsukuyomi no Miyako Konbu," a collaboration with the film Cosmic Princess Kaguya!, is the first release in the company's new "Hako-oshi Miyako Konbu" series, on sale September 11 to 25, 2026 at the official Miyako Konbu Shop.
Skater is now selling drawstring pouches featuring the trendy mojojojo ID Photo design in a blind package that keeps the design a surprise until opened, along with a BOX version that includes all six designs at once.
The hunting action game Monster Hunter Wilds arrives on Nintendo Switch 2 on December 4, 2026, with pre-orders for the download version now open on the Nintendo eShop and an early purchase discount available through January 7, 2027.
NACHARAL has launched a new "Shizuoka Essence" in-bath series featuring organic tea and hinoki cypress grown at the foot of Mount Fuji, bringing a shampoo, conditioner, and body soap to hotel bathrooms as part of the guest bath experience.
ABC-MART is releasing an exclusive fall/winter colorway of New Balance's low-profile "204L" nationwide from September 10, alongside a new visual campaign featuring actress Nana Mori that captures the shoe's urban, sophisticated style.
G-mode is bringing the 1983 adventure classic The Portopia Serial Murder Case back as NEXT: THE PORTOPIA SERIAL MURDER CASE, a full remake with five newly added investigation files, launching in 2027 for Nintendo Switch, Nintendo Switch 2, and PC via Steam. A playable demo debuts at Tokyo Game Show 2026.
OCEAN TRICO, the hair care brand produced by the salon OCEAN TOKYO, is rolling out ANSWER DEEP CARE, a new unisex shampoo and treatment line built around five types of keratin, along with collagen and ceramide, for damage care.
KOMODO and Kogado Studio have released Version 1.0.7, a free update for the Steam tactics game One-inch Tactics, adding five new solo missions and bringing the total mission count to 40.
E-COME GROUP is releasing an officially licensed Paris Saint-Germain full-zip hoodie from early September 2026, featuring a delicate embroidered emblem on the chest and a bold logo across the back, available in black and ivory.
To mark the Persona series' 30th anniversary, Animate stores in Japan and overseas will roll out an only shop, fair, and Gratte cafe collaboration from September 2026, the fourth installment in a year-long global collaboration project between Sega and Animate.
A 9th-anniversary fair for Revue Starlight titled "L'Étoile innocente" runs November 6 to 23, 2026, at Animate and Gamers stores nationwide, featuring newly drawn illustration merchandise and purchase bonuses.
![Action-Adventure Game Sa[meow]rai: Silverwing Stray Heads to Steam Spring 2027, Playable at Tokyo Game Show 2026](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/3a0526dd-565b-4722-8767-94c742f49ddd.jpeg)
Happinet's indie game label Happinet Indie Collection is bringing the fast-paced, one-hit-kill action-adventure title Sa[meow]rai: Silverwing Stray to Steam in spring 2027, with a playable demo and 10-minute trial challenge at Tokyo Game Show 2026.
The Sgt. Frog x Sanrio Characters pop-up store is expanding to Kyoto Station, S-PAL Sendai, and JR Ikebukuro Station starting September 11, 2026, with new Sgt. Frog merchandise going on early sale at the Kyoto location.
Square Enix has introduced a new collectible card series called SQUARE ENIX GALLERY CARDS, and pre-orders have opened today for its first release, a FINAL FANTASY "40th Anniversary" Collection. The 180-card set spans 97 illustrations and includes a rare card bearing artist Yoshitaka Amano's digital signature, plus NFC-embedded cards that link to music.
studio CLIP is teaming up with the beloved TV anime Ranma ½ for the brand's first-ever collaboration, turning the series' characters into cute Chinese-style home goods and everyday accessories. The collection launches September 18, 2026 at the official web store and studio CLIP stores nationwide.
SUNSOFT is reviving four of its earliest Famicom titles, including the original "kusoge" Ikki, The Mystery of Atlantis, Super Arabian, and Maharaja, in SUNSOFT is Back! Retro Game Selection 2, launching December 17, 2026 for Nintendo Switch, PlayStation 5, and Steam with save and rewind support, a gallery mode, and a limited collector's box.
A Japan beta test is coming soon for Three Kingdoms Tactics: Go, a new SRPG×SLG smartphone game from Qookka Games that is officially licensed by ROMANCE OF THE THREE KINGDOMS XIV, featuring turn-based tactical battles and large-scale real-time alliance wars across historic Three Kingdoms battlefields.
Toei Animation is teaming up with Lagos-based CR motion+, the video production arm of Nigeria's Comic Republic, to co-produce an original spinoff anime titled The Storyteller ~The dawn of Legend（仮） - the studio's first collaboration with an African animation studio, targeting completion in spring 2027.
Manjiro Sano (Mikey) and Ken Ryuguji (Draken) from Tokyo Revengers are joining Fatal Fury: City of the Wolves as Season Pass 3 DLC characters on October 22, 2026, marking the first time two DLC characters have launched together in the game.
Skater Co., Ltd. is adding a Buzz Lightyear design to its plush-style pet bottle holder series featuring Disney and Pixar's Toy Story, joining the existing Woody and Alien versions, with sales starting September 10.
Truckful, a puzzle-solving truck simulator from Poland-based developer MythicOwl, is coming to Google Play on October 9, with pre-registration open today and a playable demo at Tokyo Game Show 2026.
Lifestyle shop Watashi no Heya is set to release a new scarf collection around October, opening with designs by illustrator Kata Yukiko that reimagine the interiors of three beloved kissaten in Kyoto, Tokyo, and Kanagawa.
Nagano's Nemoto Yawataya Isogoro is expanding its shichimi can merchandise with three new items launching September 18, 2026 — puffy Local Petatto Stickers, a Shichimi Can Pin Badge, and a restocked 1/30-scale Kuruma-kan Mini model car for customizing everyday items.
Y's and NEW ERA® are releasing a new three-style cap collection made from the crepe de chine fabric emblematic of Yohji Yamamoto, launching September 18 at Y's stores across Japan and the official online boutique.
Skincare brand Yunth is releasing three of its popular Fresh Serums in special Pokémon-themed packaging featuring Pikachu, Eevee, and other fan-favorite characters. The Fresh VC Whitening Serum, Fresh VA Derma Serum, and Fresh AZ Serum arrive in stages at variety stores nationwide starting September 18, 2026.
Good Smile Arts Shanghai releases a Nendoroid figure of Aria from the popular mobile game Zenless Zone Zero, now available for pre-order through hobby retailer AmiAmi at ¥7,700 (tax included), with a planned release in April 2027.
Active battle RPG Age of Ishtaria marks its 12th anniversary in September 2026, with a login bonus, boosted event rewards, guaranteed-success succession, and other campaigns running from September 9 to October 7.
From September 19 to 23, 2026, ASAKUSA HANAYASHIKI is holding "Ukiuki Silver Week 2026," extending its hours to 9:00 PM and offering a tile-breaking challenge, a human crane game, daily character shows, a Star Detective Precure! stage, and original merchandise from illustrator Uki Hayashi.
AmiAmi is now taking pre-orders for VKEND's BrownDust2 Naval Captain Sylvia 1/6 scale complete figure, a roughly 280mm figure priced at ¥30,800 with a scheduled release of June 2027.
Chaos Zero Nightmare's Galactic Disaster Season 4 gained a new story chapter and the new ★5 fighter Olga on September 9, along with quality-of-life updates and a limited-time bartending story event running through September 30.
The dramatic exploration action RPG CODE VEIN II adds its expansion DLC "Mask of Idris" today alongside the free Ver.2.0 update, a new launch trailer, and download-edition sales of up to 44% off across platforms.
COSPA is releasing a new Frieren: Beyond Journey's End necktie, two T-shirt designs, and removable character patches, with early sales for the T-shirts at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in early December 2026.
AMNIBUS has opened pre-orders for eight types of newly drawn "Date A Vacation" ver. Ani-Art aqua label merchandise from the anime Date A Live V, including trading can badges, compact clear cards, bromides, and desk mats.
To celebrate the Detective Conan TV anime's 30th anniversary, Japan Post's online shop opens pre-orders on September 14 for a seven-item goods lineup built around newly drawn artwork, including frame stamp sets, an acrylic stand, and keychains.
Disney Store is launching "Disney store.jp Japan Tour," a pop-up event touring nine cities nationwide from October 16, 2026, recreating the shopping experience of the official online store with venue-exclusive merchandise, a stamp rally, and a Mickey Mouse photo spot.
Doutor Coffee Farm and Doutor Coffee Shop are bringing back their seasonal Acai Yogurt, made with acai from Frutafruta, in an autumn version from September 10, 2026, along with a limited-time pick and sticker to mark Acai Day on September 16.
Nishimatsuya Chain is releasing new 2026 designs for its ELFINDOLL "Karufuwa" Blanket and Mini Sleeper, a lightweight, fluffy private-brand baby bedding line that has sold a cumulative 1.7 million units since its 2020 debut, now available at Nishimatsuya stores nationwide and its official online store.
FamilyMart is releasing an ice bar made with 67% Wakayama mikan juice nationwide from September 15, alongside a Kansai-region "Wakayama Fair" featuring three items built around local ingredients and well-known shops.
FIRST STAGE PRODUCTION EN, the VTuber agency operated by REALITY Studios, is debuting its fourth male VTuber group, Sontaris, featuring five English-speaking talents, with individual debut streams beginning September 13 at 9:00 AM JST and a new original song release.
From September 18 to October 17, Naruto Taiyaki Honpo's 25 stores nationwide and a special website will offer original Haikyu!! collaboration merchandise, including plush toys, can badges, clear cards, and acrylic stands featuring the anime's 16 characters.
Fukuoka sweets brand Harapecolab is bringing back its Birthstone Tart (September Sapphire) ice cake, inspired by September's birthstones sapphire and kunzite, in a limited quantity from noon on September 11, 2026, through its official online store.
Bag brand ace. is releasing the third installment of its cat-motif bag series with wire art brand HAyU, including a new suitcase, fresh colors for existing styles, and limited-edition travel accessories.
HIROKO HAYASHI, the leather goods brand from World Group's Hirof Co., Ltd., is releasing three new Fragment Case designs on September 9 — GIRASOLE, DAMASCO, and CARDINALE — each pairing a minimal silhouette with a distinctive leather material.
Starting October 1, 2026, Kappa Sushi is collaborating with the Korean character brand MOMOREI, giving one original can badge to each all-you-can-eat guest in elementary school or older while supplies last, with two designs to choose from.
Kappa Sushi is teaming up with Nongshim Japan's Shin Ramyun for the first time, launching a three-item "Seafood Shin Ramyun With Sea Bream Broth" series made with soup stock from freshly cut red sea bream, available at all Kappa Sushi locations from September 17 to December 9, 2026.
KOBE WINE, made with 100% Kobe-grown grapes, is releasing its new premium "Kobe Reserva" series in limited quantities nationwide from September 11, featuring two single-varietal wines from the 2025 vintage — a Cabernet Sauvignon and a Riesling.
Sync Innovation Co., Ltd. has opened pre-order sales for Limbus Company merchandise featuring the popular "mochocho" illustration series, including can badges and stickers, running from September 9 through September 30, 2026.
Lineage2M adds three new areas to Goddard Territory in the Origin World, expands the Reserve World's Equipment Transcendence Synthesis system and adds the Returning King's Valley Clan Rift, and improves the inventory and equipment enhancement UI across all worlds.
Building on the success of its 2025 limited editions, Louis Vuitton adds five new watches to its Tambour Spin Time collection, each finished in a bold color that carries the icon's spirit of travel into a new chapter.
Marvel Rivals' Season 10, "Butcher's Blasphemy," begins September 11, introducing new hero Gorr the God Butcher, the new God Quarry map, new Jeff-themed events, and the return of "Galacta's Gift" Vol. 3.
Netmarble has updated its action RPG MONGIL: STAR DIVE with new 5★ character Vivian, the top vote-getter in a pre-registration popularity poll, alongside a three-week special event and new epic quest, and has also revealed its update roadmap through Ver. 1.6.
Craft beer brewery Nagahama Roman Beer in Shiga Prefecture is releasing a limited-batch beer, Nagahama Fresh Hop IPA, from September 22, 2026, brewed with hops that go from harvest to the kettle in about five hours to capture their fresh aroma.
OM Digital Solutions will launch the M.ZUIKO DIGITAL 14-42mm F3.5-5.6 III, a compact Micro Four Thirds standard zoom lens with enhanced close-up shooting and dust- and splash-resistant construction, in late October 2026.
Tokyo-based luxury watch and jewelry reseller Haruyoshi has acquired a Patek Philippe Nautilus "Tiffany Blue" (Ref. 5711/1A-018) — a double-signed model released in 2021 to mark the two brands' historic partnership and limited to just 170 pieces worldwide.
Sanrio Characters' Pompompurin gets two new merchandise lineups — the "Kirameki Gold Party Series" and "Pom Pom Hero Series" — with mascot plushies, acrylic stands, keychains, and more going on sale at Munyugurumi Patio stores from September 17.
Positive Grid's new Spark PEDAL condenses the sound and features of its popular Spark amp series into a compact pedal-format smart amp and effects unit, with 43 effects, a 60-second looper, and companion app integration, going on sale in Japan on September 25, 2026, with pre-orders opening September 9.
Ragnarok: Adventures has released a new promotional video introducing its world of adventure, added a new pre-registration bonus item, and launched a Follow & Quote-Post Campaign on its official X account running through September 29, 2026.
Revive! Onsen Town!, the countryside life sim from 饼饼 Studio and publisher HARRISONWORLD, has released an updated Steam demo with an expanded main story, new farm and exploration features, and free switching between its two protagonists, Kyoko and the Mayor.
Netmarble has rolled out a major update for the MMORPG RF ONLINE NEXT, expanding guild content and starting a new Guild Subjugation season, while revealing an upcoming 4-world Core World called World Creator arriving September 30, alongside an expanded party dungeon and several limited-time events.
Rogue with the Dead celebrates four years of service with a month of anniversary campaigns, a developer livestream on September 11, a player-requested feature update on September 25, and a limited-time character banner as it begins its 5th year.
The second wave of NuiPal palm-sized plush toys from the TV anime SAKAMOTO DAYS is here, bringing five new characters to the collectible lineup. Pre-orders are open now at Animate stores, Animate Online, and Movic's mail-order shop, with release planned for around January 2027.
Starting September 11th, Thank You Mart is rolling out an exclusive stationery lineup featuring popular Sanrio Characters, including flake stickers, clear roll tape, acrylic pen stands, memo stands, and a whiteboard, with everything priced at 390 yen (429 yen tax included).
Sega Fave has launched Sega Lucky Kuji Online BAKI-DOU: The Invincible Samurai 2026 on September 9, 2026, with a Prize A arm pillow cushion available in three versions of Yujiro Hanma, Kaoru Hanayama, and Biscuit Oliva, plus visual towels, plush mascots, and more, with sales running through October 20, 2026.
The SEGA TOKYO GAME SHOW Sale is underway on the PlayStation Store and Nintendo eShop, discounting Yakuza Kiwami 3 / Dark Ties by 50%, Sonic Racing: CrossWorlds Digital Deluxe Edition by 60%, Two Point Museum by 33%, and Persona 5 Royal Remaster by 70%, through September 23, 2026.
A new event called "Verdant Shadow's Sunken Land" begins in Shining Nikki on September 9, introducing a new MR dress and letting players earn up to 80 free gacha pulls, alongside a batch of other in-game events, campaigns, and rewards.
SINN PURETÉ is renewing its popular Ambitious Beauty Serum Foundation with upgraded skincare ingredients, including double the starfish extract, launching early on September 9, 2026 ahead of a general release on October 28.
Golf apparel brand SLDO. unveils its 2026 Autumn/Winter Collection, revisiting the BLACK aesthetic it started from as it enters its sixth year, with pre-orders opening September 9 at the official online store.
SNKRDUNK is opening special in-app content that looks back on 30 years of the Pokémon Trading Card Game, alongside a weekly lottery campaign running through November 3 that gives away authenticated classic cards from throughout its history.
Blue Mountain Co., Ltd. is releasing "SOBORO's Cheerful Friends Figure Keychains," fluffy flocked figures based on five characters by popular plush artist SOBORO, in capsule toy and BOX versions nationwide from late October 2026, with the BOX version including outfits designed by SOBORO.
The dress-up and raising game Sugar Doll has launched a new classic gacha called "Autumn rug for you," offering autumn-themed outfits and backgrounds, alongside its ongoing premium gacha and background pack sale.
Tokamachi Sukoyaka Factory is adding a new rice flour cookie, "Yukigome Sakuri," to its TOIRO PREMIUM KOMEKO series from September 10, 2026, made entirely with Tokamachi-grown Uonuma Koshihikari rice flour and available in vegan-certified Plain and Hojicha flavors made without butter, eggs, or dairy.
Digital fashion marketplace TOKYO AVATAR GATE will release a VRChat-compatible Ultraman Series collaboration collection on September 16, 2026, featuring a "Narikiri Kaiju" costume line and an 8-piece "Real Clothes" graphic apparel line.
Blue Mountain's "Listen to art" capsule toy series returns for a second volume in October 2026, pairing famous Van Gogh paintings with original music. The four-piece ¥400 lineup includes The Bedroom, The Sower, Self-Portrait with Grey Felt Hat, and Courtesan (after Eisen), each in its own body color.
T&S is adding a frame-type suitcase to LEGEND WALKER's VELIRO line for light travelers, featuring an aluminum-frame opening, quiet double casters, and a hook-equipped base, available in seven colors from early September 2026.
Tachibana E Shuhan has launched the 156th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
Gokurakuyu and GK Marketing are teaming up with TV anime WIND BREAKER for a collaboration campaign at 15 Gokurakuyu and RAKU SPA Group locations from October 1 to 20, 2026, featuring exclusive merchandise, character-themed baths, a special menu, decorations, in-facility voice announcements, and an X campaign.
As ZEPETO's Disney content offerings come to an end on September 26, 2026, the avatar social platform is running the Disney Thanks Festival campaign, highlighted by the Disney Wish Festival bingo event where users grant each other's Disney wishes from September 11 to 24, with wishlist pre-registration opening September 9.
To mark Angel Pie's 65th anniversary, Morinaga Seika and the MMORPG AION 2 are running an Angel Pie/Devils Pie collaboration campaign from September 8 to October 15, 2026, inspired by the game's Elyos and Asmodian races, with tumblers, an in-game item, and BitCash up for grabs.
Womenswear brand Ameri joins forces with Wrangler, the jeans brand born in 1947 as the world's first to be created by a designer, on a two-piece denim collaboration built around this season's "Drive" theme, arriving September 29 at Ameri's web store and its directly-run stores.
Gamers, the anime and game merchandise store chain operated by Card Lab Co., Ltd., has opened pre-orders for Atelier Karia, the newest entry in the Atelier series, ahead of its February 25, 2027 release, alongside an exclusive bonus-packed "Together with Karia" set.
Bvlgari has released a video across social media introducing the Octo Finissimo Dual Time x Vianney Halter, a limited-edition timepiece and the brand's first movement collaboration, created with independent watchmaker Vianney Halter and unveiled at Geneva Watch Days in September 2026.
Chacott Cosmetics is bringing back its well-loved "Moist Series" base makeup with enhanced hydration from fermented manuka honey and collagen, including a new "Finishing Powder Moist CA" with fine pearl shimmer, arriving September 11 in limited quantities at Chacott's stores, online shop, and select retailers nationwide.
EXNOA LLC announces that starting September 8th, DMM GAMES' "LEGEND CLOVER" introduces alchemist Nicolas Flamel, who fought alongside the hero Roland, as a new limited-time legend, alongside the "Yearning for a Distant Time" event.
Az Maker's online shop CharaON! has started taking preorders for a new lineup of TV anime Dr. STONE goods, including a rib-trim long sleeve T-shirt, a hybrid towel with can badge, a character rubber mat, hologram can badges, acrylic character stands, and a prism visual collection.
SAC'S BAR is releasing a Dragon Ball collection featuring embroidered nylon and canvas bags alongside an embossed suitcase, available from September 15, 2026 at SAC'S BAR Group stores and the SAC'S BAR ONLINE STORE.
emmi is releasing its adidas Originals collaboration sneaker, the "TOKYO W EMMI," with early sales starting September 10 at select Tokyo stores, where shoppers can also join a shoe-accessory customization event before the nationwide release on September 17.
FRANÇAIS is releasing Season's Mille-feuille Millefête, a new limited-edition mille-feuille layered with the flavors of autumn's harvest, in Caramel Raspberry and Sweet Potato Hazelnut, starting Friday, September 11, 2026.
Fujiya is releasing a tray gummy shaped like Peko-chan and Sanrio Characters, with each pack including one randomly inserted glossy sticker chosen from 20 Heisei-retro designs. The gummy goes on sale nationwide on September 15, 2026.
AKROS is releasing an official Girls Band Cry hooded jacket that faithfully recreates the one Nina Iseri wears in the anime, with pre-orders opening September 8, 2026 through the AKROS official website and Animate Online and sales beginning in January 2027, priced at ¥16,500 (tax included) in unisex sizes M to XXL.
A GIRLS und PANZER das FINALE Newtype Online Lottery goes on sale via Kujibikido starting September 15, 2026, featuring illustrations previously published in Monthly Newtype magazine across a prize lineup of tapestries, acrylic stands, clear posters, keychains, and can badges.
The rhythm and adventure mobile game HATSUNE MIKU: COLORFUL STAGE! added the new original song "Seikai" on September 6, 2026, and is currently running two in-game campaigns — the "After the Fire" event through September 12, and the "Shady Stare Gacha" featuring three new ★4 members with Live Costumes.
A new Hello Kitty mini shoulder bag collection from E-COME Group goes on sale from mid-September, featuring a vintage-look faux leather design, versatile 2-way handbag and shoulder-strap styling, and a choice of three colors — brown, black, and pink.
unify's Hello Kitty 2-way tote bag has returned to stock by popular demand, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and an adjustable rope strap that switches between a shoulder bag and a mini tote.
A 1/8 scale completed figure of Bronya Zaychik from Honkai Impact 3rd, "Outstanding Attitude Ver.," is now available for pre-order at hobby retailer AmiAmi. The figure is priced at 9,240 yen (tax included), with a planned release in July 2027.
Suntory will release a new limited-edition Horoyoi flavor, Roasted Apple, available nationwide from November 4, 2026.
Pre-orders are now open on the CharaON! online shop for a range of TV anime I Want to Love You Till Your Dying Day merchandise, including a rib long sleeve T-shirt, T-shirt, B2 tapestry, character rubber mat, acrylic character stand, and clear file featuring Sheena, Mimi, Seiran, and Ali.
IKEPOD, the Swiss watch brand known for challenging convention through bold industrial design, is releasing the MINIPOD, a new rectangular model that carries forward the design philosophy of its 2001 Manatee, in eight colorways from September 9.
AmiAmi is now offering pre-orders for the FORM-ISM KINGDOM HEARTS II Axel completed figure from Square Enix, capturing Axel in a dynamic pose with his coat billowing. It is priced at 11,000 yen (tax included), with release scheduled for December 2026.
Swiss premium chocolate brand Läderach is releasing a new autumn collection inspired by the forests of Switzerland from September 18, 2026, featuring a fox-shaped chocolate assortment and its signature FrischSchoggi Stick in autumn-colored packaging.
WEMADE's MMORPG Legend of YMIR added new "Conqueror Showdown" content in its September 8 update, giving winning clans a fresh crown-battle showdown after server wars, alongside new legendary armor, a collection substitute-item system, and a Twitch Drops event.
LET IT DIE: INFERNO enters Season 4 with a full PvE overhaul, a new stage-selection system, and two new weapons, backed by a limited-time 60% off Steam sale, while the original LET IT DIE relaunches as a standalone offline version following the end of its online service.
Merchandise from the Love Live! Nijigasaki High School Idol Club Festival, held at ODAIBA Gamers and other locations, is now available for post-event mail order through the THE Chara online store, with a water balloon-themed lineup including clear snaps, can badges, acrylic figures, and more available to order from September 8 to September 29, 2026.
LOVEBOAT is releasing a new brand-logo hoodie from late October, updating the Y2K style of late-1990s and 2000s Shibuya gyaru culture with a modern oversized silhouette and street-inspired look, available in two colorways with a large logo print across the front.
Maison de FLEUR's 2026 anniversary collection, "Gâteau Buffet," brings 14 cake- and strawberry-inspired bags, pouches, and accessories to stores and STRIPE CLUB from September 18, alongside a lottery, novelty gifts, and Instagram and LINE campaigns.
T-Two-O adds a new heather gray colorway to its Moomin horizontal shoulder bag, a soft muted gray designed to blend into autumn and winter outfits, with room for a 500ml bottle, multiple pockets, and a matching embroidered mini pouch.
An online lottery for "Mushoku Tensei: Jobless Reincarnation Season 3" launches on Kujibikido on September 15, featuring newly drawn illustrations of the characters in cheer girl outfits across a lineup of prizes, priced at 770 yen per draw.
OSAJI is fully renewing its aging care series under the new name hisn, updating the formula and packaging across all six products, with four moisturizing items newly confirmed to reduce the visibility of fine dry lines when the series launches nationwide on November 25, 2026.
Kotobukiya's 1/8 scale completed figure of Renne Bright from the Trails series, wearing her outfit from The Legend of Heroes: Trails through Daybreak II, is now available for pre-order through hobby retailer AmiAmi at ¥25,300 (tax included), with release planned for April 2027.
The final performance of Root's first solo live in roughly six years, held at Yoyogi National Stadium First Gymnasium, will stream exclusively on ABEMA PPV on September 11, with viewing tickets already on sale and a bonus behind-the-scenes video included.
Starting Wednesday, September 16, 2026, Royal Host offers a limited-time lineup of autumn parfaits and desserts built around sweet potato and chestnut, including a hoji-cha scented sweet potato parfait and a cassis chestnut brûlée parfait. Guests can also join a website poll to vote for their favorite autumn flavor.
Sanrio Sports, the golf wear and goods line blending Sanrio characters with World's apparel expertise, rolls out its 2026 fall/winter collection from September 9, with limited-time pop-up stores opening in Tokyo, Osaka, and Nagoya from September 23.
Sengoku † Koihime Online ~Ouen Shinshi~ marks its 5.5th anniversary on September 23, 2026, with a special story event and warlord pickup gacha through September 15, plus a deluxe campaign offering up to 140 free step-up gacha pulls through October 6, 2026.
Seven-Eleven Japan is rolling out two limited-quantity autumn ice creams nationwide — a honey sweet potato brulee waffle cone from September 8, and a Japanese chestnut mont blanc ice bar co-developed with Ginza Sembikiya from September 15.
Seven-Eleven adds two indulgent "reward ice cream" treats for autumn nights, Lotte Anzutsumi with ice cream wrapped whole in red bean paste and a GODIVA-supervised frozen chocolat ice made with Belgian chocolate, both rolling out at stores nationwide in September.
Takara Shuzo is releasing its autumn-winter limited "Sho Chiku Bai" Kanzake, a warmed-sake blend in a 1.8L paper carton designed for easy home enjoyment, nationwide from September 29, 2026.
Sigma's new 85mm F1.2 DG | Art lens pairs the brand's brightest-ever aperture at this focal length with a compact, lightweight design, arriving in L-mount and Sony E-mount versions on September 30, 2026.
A production committee including Konica Minolta Planetarium has turned the JAXA booth footage that drew crowds at Expo 2025 Osaka, Kansai into a full-dome planetarium film with a substantially expanded story, and science museums and planetariums across Japan are beginning screenings from early September.
Starbucks Corporation and Suntory Beverage & Food are introducing "COFFEE SIGNATURES BLACK" and "COFFEE SIGNATURES ESPRESSO&MILK," a bottled coffee series made with espresso roast beans, nationwide from September 15 — Starbucks' first new bottled coffee lineup since 2015.
A limited-edition three-way collaboration between Suica's Penguin, travel media brand cotrip, and bag brand Kitamura brings the "Multi-Way Bag for Traveling with Suica's Penguin" to GRANSTA MALL this November, with only 500 pieces produced across two colorways.
Suntory is turning its canned jasmine shochu green tea mix into a year-round, nationwide product, with the "Matsurika Green Tea Mix (JR) Can" set to expand beyond its convenience-store-only debut and hit store shelves across Japan from November 4.
Suntory is releasing "Additive-Free Delicious Wine. Sparkling <Fragrant Luxury Fruit>" nationwide for a limited time from November 4, a white sparkling wine bursting with the fruitiness of white grapes, mango, and peach in a gold-toned can.
Takara Shuzo's new "Gyugyugyu" non-alcoholic sour, made with whole-fruit puree in Peach, Lemon, and Grapefruit flavors, goes on sale nationwide from October 6, 2026.
Thank You Mart is releasing Halloween collaboration merchandise featuring Casper, Hot Stuff the Little Devil, and Chucky, with all items priced at ¥390 (¥429 tax included). In-store sales begin in stages from late September 2026 at Thank You Mart locations nationwide, and online pre-orders open on September 9, 2026 at 12:00 PM.
New That Time I Got Reincarnated as a Slime acrylic character stands and an acrylic coaster with stand are now available for pre-order on the CharaON! online shop.
Cosmetics brand VECUA Honey is renewing its Wonder Honey Toro Toro Hand Cream lineup on September 8, 2026, adding a new nail-care ingredient, two new scents, and refreshed packaging while keeping its signature light, non-sticky moisture.
NatureLab's WetBrush, loved in more than 70 countries, is releasing a new styling brush that combines detangling and shine-boosting bristles, arriving at Loft stores from September 10 ahead of a nationwide rollout on November 1.
Seaside villa subscription service WITH SEA is partnering with food select shop DEAN & DELUCA to offer curated wine, pasta, and soup for in-villa kitchens along with welcome amenities, starting at WITH SEA Manazuru on September 8, 2026 ahead of a rollout to more properties.
World of Warships marks its 11th anniversary with a major content update featuring anniversary activities, a themed Event Pass, and the early-access Japanese cruiser Kurama, while World of Warships: Legends opens its autumn season with a new campaign and returning events.
From September 25 to 27, 2026, Lotte holds its first "Yukimi Daifuku Everyone's Moon-Viewing Party" at Sankaku Hiroba in the Shinjuku Sumitomo Building, with a giant moon photo spot, mochi-pounding, a lantern-launch experience, otsukimi-themed food trucks, and collaborations with Imuraya and ice cream critic Iceman Fukutome.
Accessory brand 33club has joined forces with shoe brand THREE TREASURES on its first-ever footwear collection, with a pre-order display at LAPIN ET HALOT in Omotesando running September 12 to 15 and online pre-orders opening the same day.
A new Bowl is joining the Showa-retro tableware series ADERIA RETRO on September 11, 2026, in six designs - a compact, rounded piece well suited to cereal, salads, desserts, and everyday use at the table.
Kintsugi artisan Sho Takeshita's brand ANYTSUGI has released the Simple Kintsugi Kit -kumo-, a lacquer-free kit that lets people repair broken tableware in a single day and use the mended pieces as food-safe dishware afterward.
Asahi Beer is adding a new lemon-ginger flavored canned RTD to its "Mirai no Lemon Sour" lineup, on sale in limited quantities from October 20, while the brand's Original and Koime (rich flavor) variants move to year-round sale from the same day with a refreshed package design.
A special site for Astrae Oratio, the upcoming title from Dynamis One, goes live ahead of TOKYO GAME SHOW 2026, revealing booth imagery, a world-first playable demo split between Scenario and Battle modes, the "Scenario Screening – Prologue" stage program, and a new "Prologue Digest PV" set to premiere on the show's opening day.
arma bianca has opened pre-orders for Ani-Scent incense sticks featuring Eren and Levi from TV anime Attack on Titan through AMNIBUS, an online shop for original anime and manga merchandise, with orders starting Monday, August 31.
Attipas debuts three new baby shoe designs styled after firefighters, police officers, and animals like capybaras and raccoons, arriving September 8 in charcoal, navy, and muted fall/winter tones.
Bungo and Alchemist has launched the limited-time Shoso "Radiant White Part 1," offering new Royal Costumes for Fitzgerald, Kunikida Doppo, Tolstoy, and Ito Sachio, running through September 14th, 2026.
A Birthday Online Fair for Buying a Classmate Once a Week opens September 10, offering newly drawn merchandise by original illustrator U35 and a purchase bonus SS card written by 羽田宇佐.
Chiikawa Pocket, the first smartphone app based on Chiikawa, is rolling out a new "mini POP UP STORE" series across Japan, kicking off in Sapporo from September 18 to October 4, 2026, with previously released items, the third round of official goods, and two purchase bonuses for shoppers.
Furyu's new no-miss lottery, Furyu Kuji Esther Bunny Cake Dreams, goes on sale from September 19, 2026, offering a cake-themed lineup of plush toys, a tote bag, and other original items across seven prize tiers plus a Last Get bonus prize.
Sixteen Gokurakuyu and RAKU SPA locations team up with "Star Detective Precure! The Movie" from October 1 to October 20, 2026, featuring themed baths, exclusive merchandise, collaboration menus, and more.
An online lottery for TV anime "Goodbye, Lara" has launched on DRAW!DRAW!, featuring prizes such as an acrylic stand clock, aurora acrylic stands, A3 posters, and aurora can badges, priced at 770 yen per draw.
imprimo has added a Chihuahua silhouette charm to its pet jewelry line, following earlier Dachshund and Toy Poodle designs, with sales starting September 7, 2026 through the imprimo official site.
AnimeFesta, the anime-streaming subscription service operated by WWWave Corporation, is set to begin exclusive streaming of Indian Summer — a manic slapstick rom-com about a maid robot and her maniac master — starting September 14, 2026.
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting pre-orders for six types of Kuroko's Basketball products, including chibikoro trading acrylic stands and B8 hard cases.
Lancôme's JUICY TUBES lip gloss is expanding well beyond its department store counters and official online shop, rolling out to 55 semi-self-service and select cosmetics stores across Japan in response to customer demand.
AMNIBUS, an online store specializing in original anime and manga merchandise, has started accepting pre-orders for four A Livid Lady's Guide to Getting Even product lines, including Trading Can Badges, Trading Ani-Frame illustration cards, BIG Acrylic Stands, and A3 Matte Posters.
AMNIBUS, an online store selling original anime and manga merchandise, has begun taking pre-orders for nine types of TV anime Marriage Toxin goods, including Trading Ani-Art acrylic stands, acrylic cards, and can badges.
AMNIBUS has opened pre-orders for six new Ani-Art KAWAII label items featuring the cast of Mermaid Melody Pichi Pichi Pitch, including trading acrylic stands and can badges, with orders accepted from August 28, 2026.
NARUTO & BORUTO Shinobi-Zato at Nijigen no Mori on Awaji Island is celebrating Naruto Uzumaki's birthday with the Shinobi-Zato Naruto Uzumaki Birthday Festival 2026. Its first chapter, a three-day birthday party running October 10 to 12, 2026, lets visitors greet Naruto in person and form the Leaf Village symbol together on his actual birthday.
Two amusement-exclusive Ninjaboy Rantaro Makibishi Candy Egg Cans, one featuring the sixth-year students and the other the fifth-year students, roll out to game centers and online crane games nationwide from the third week of September 2026, each holding candy and a random matching character sticker.
Norrbottens Destilleri, a small-batch distillery in northern Sweden, is bringing two new pie-inspired craft liqueurs, "Rhubarb Pie" and "Blueberry Pie," to Japan on October 16, 2026, paired with a launch event at FUGLEN TOKYO.
Rémy Cointreau Japan is releasing three new expressions of Bruichladdich's experimental Octomore single malt in limited quantities from September 14, 2026, each shaped by a different barley origin and cask maturation.
ZOZOTOWN is releasing a dark brown suede colorway of adidas Originals' popular "OZGAIA W" shoe as a ZOZOTOWN collaboration model, available for pre-order starting September 11, 2026.
PAPABUBBLE brings back its hand-crafted Pan Dorobo candy collaboration, recreating the character's cheerful expressions and famous "mazui" face, with a limited miniature candy charm gift for shoppers.
Arma Bianca Co., Ltd. has begun accepting pre-orders on AMNIBUS for eight Petals of Reincarnation product lines, including trading acrylic cards, trading can badges, a pullover hoodie, and more.
Paper goods maker Maruai is launching the "Pochi-bukuro Omikuji Card," an omikuji-style fortune message card made to slip inside a pochi-bukuro money envelope, on October 13, 2026, for 330 yen (tax included).
AMNIBUS, an online store for original character goods, has opened orders for a 75mm can badge set featuring the Nakano quintuplets from the TV special anime The Quintessential Quintuplets Specials 2.
The RAKUSAI online shop is opening pre-orders on September 7 for its Shinshu Matsumoto Nansui pear from Nagano Prefecture, a limited-quantity treat that sold out in just 10 days last year and is prized for its high sugar content and juicy, crisp texture.
The 1/12 scale action figure of RPGEX-10 Kunoichi Reppuu from Snail Shell is now accepting pre-orders at AmiAmi, scheduled for release in September 2027.
Sanko Seika is releasing SK!MASNACK, a new bite-sized snack series with three sweet flavors — Milk Ball, Paripari Snack, and Rice Crisp — at supermarkets and drugstores across Japan starting September 14, 2026.
A colorful new capsule toy series turns beloved Sesame Street characters into oversized flat pouches with different designs on the front and back, rolling out at capsule toy corners nationwide from September 7.
Netmarble is holding a media presentation for Shangri-La Frontier: The Seven Colossi, the series' first game adaptation, during Tokyo Game Show 2026, with a talk session featuring cosplayer Enako and a separate cosplay stage show at the Netmarble booth.
Arma Bianca launches the fourth volume of Shugo Chara! online lottery featuring acrylic blocks, hand towels, BIG acrylic keychains, glitter can badges, and acrylic tiles.
Art toy brand HERE is adding a new emotion-themed series to its SiiNONO character line, with the SiiNONO Mood On surprise box set to launch in mid-September 2026 through Hashy Topin's own online store and retailers nationwide.
A second wave of collaboration merchandise for the Star Detective Precure! The Movie: The Mysterious Garden and a Secret Pair x ROUND1 campaign — including acrylic stands, can badges, and acrylic puzzle keychains featuring newly drawn artwork — goes on sale September 7, 2026 at select ROUND1 stores and online via GK Store.
Tango Kingdom Brewery, based in Kyotango, Kyoto Prefecture, is releasing its first saison-style craft beer, "Lively Ale," brewed with Tango-grown Koshihikari rice and French "Mistral" hops, starting September 7, 2026.
WePlay, the multiplayer social game app from Singapore-based WEJOY PTE. LTD., is running a two-week collaboration event with the TV anime Attack on Titan from September 8 to September 22, 2026, marking the 5th anniversary of its Japan server launch with a themed UI overhaul, new missions, and exclusive customization items.
The 5th installment of the ZIYULI trading figure series from art toy brand HERE, "Dream Closet," begins taking orders in September 2026, with sequential sales launching at general merchandise stores and mass retailers nationwide from mid-September.
The sixth installment of Hashy Topin's ZIYULI trading figure series, Charm Of Forgotten Dream, is set to arrive at variety stores and mass retailers nationwide from mid-September, with a collection themed around traditional Chinese crafts. Orders open through Hashy Topin's official online store, Rakuten, and Amazon.
Sun Denshi Co., Ltd. has released an iOS/Android simulation app for the pachislot machine "Smart Slot A Certain Magical Index II" from Fuji Shoji Co., Ltd., available for download from September 3.
chara-log has opened pre-orders for original Ace of the Diamond act II -Second Season- merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.
KOSHINO KIRAMEKI has launched aelu WA, a luxury skincare brand from Niigata that transforms sake lees from Koshi no Kanbai and traditional fermentation techniques into modern beauty care, starting with a lotion, a serum, and a cream.
AmiAmi is now accepting orders for Alter's Arknights Ines Gala Night Ver. 1/7 scale completed figure, the fifth release in a series based on the game's 2nd-anniversary illustrations. It comes with an AmiAmi-exclusive acrylic strap and is priced at ¥21,780 (tax included).
The Balvenie has unveiled The Balvenie 1931 Collection 88 Year Old, the longest-aged whisky in its history, alongside two new limited-edition expressions and a sculpture created in collaboration with artist Daniel Arsham.
Made-to-order t-shirts, acrylic stands, and other original goods featuring new illustrations of Ash and Eiji open for pre-order at the online shop Tomosuto, with orders accepted from September 4 through October 5, 2026.
Episode
Animate is opening pre-orders on September 4 for new BomBom TV collaboration merchandise, and shoppers who order early can enter a lottery for a signing event with the BomBom TV cast.
Brioni is bringing its iconic "Brioni Grand Tour" bespoke trunk show, which first began in the early 1950s, to Tokyo from September 24 to 27, 2026, offering guests one-on-one sessions with a master tailor and a curated look at the brand's craftsmanship.
The mobile game Browser Sangokushi Ten has added three new 5-star generals, Jia Xu, Xu Huang, and Xun You, through a new gacha event, alongside a pickup gacha and a limited-time value pack.
Hair styling brand COHARU is releasing a new lock oil spray on September 4, 2026, designed to protect hair from heat styling damage while keeping style hold, humidity resistance, and shine.
Craftopia's full "1.0" version has been confirmed for release in 2027, with a new development update looking at the road ahead, a 6th-anniversary mini update now live on Steam, a 40% off sale, and a decision to discontinue development of the Xbox One version.
Crimson Desert Enhanced's first downloadable content, Charting the Unknown, launches worldwide on October 16, 2026, with pre-orders now open on PlayStation 5, Xbox Series X|S, Steam, and Epic Games Store.
Team Entertainment has launched an online lottery featuring original chess-themed merchandise from the TV anime 'Delicious in Dungeon' on the Kujico platform, with sales running from September 4 through October 4, 2026.
Bandai Namco has released the debut trailer for the large-scale DLC Digimon Story Time Stranger: A Hero's Eternal Legacy, set three years after the main story and scheduled for release in 2027. The Steam version of Digimon Story Cyber Sleuth: Hacker's Memory is also on sale at 90% off, and a free trial with save data carryover remains available.
EXNOA LLC's DMM GAMES has released the iOS version of 'Evil God Chronicles: Rlyeh Girls Squad - Cthulhu Mythos TD' on GAMES STORE, kicking off a limited-time login bonus campaign with rewards including Gems and a Standard 10-Pull Summon Ticket.
Bandai Namco Entertainment has released a second promotional video for DRAGON BALL XENOVERSE 3 on PlayStation 5, Xbox Series X/S, and Steam, revealing a new Android race that players can use to build their own Super Warrior, along with details on a hands-on exhibit and giveaway at Tokyo Game Show 2026.
E.D.E.N : The Last Line, the bishoujo roguelike tower defense RPG, has rolled out a major update adding a new co-op content system called "Alliance," letting Commanders team up and grow alongside others, with an "Alliance Raid" and a new ally called "Cat Pet" planned to follow.
Shochiku's game division will publish Estella, a 3D music rhythm game from Taiwan's Imanity, launching in Steam early access this winter, and will show a playable demo with new songs at TOKYO GAME SHOW 2026, running Thursday, September 17 to Monday, September 21.
etranger di costarica's double-ring notebooks and memo pads, the items fans wanted back most after the brand's 2024 shutdown, return in five colors from August 2026 with more pages and a sturdier back cover.
The online lottery "eeo Kuji" for The False Alice -Retold Tale- is on sale at eeo Store online through September 16, 2026, offering new merchandise featuring official illustrations as prizes.
The hardboiled mystery adventure Fukakutei Sekai no Tantei Shinshi: Agyō Sōma no Jiken File comes to Nintendo Switch and PlayStation 4 as a download-only title on September 10, 2026, with a limited-time launch sale offering about 30% off.
ANIGA-TER begins selling a seven-item Grand Blue Dreaming Season 3 merchandise lineup, including T-shirts, a tote bag, and other apparel and goods inspired by the series, starting September 4, 2026.
From September 4, 2026, Fukuoka's Harapecolab releases a quantity-limited autumn edition of its Kobutsu no Kakera kohakuto candy, with flavors inspired by kinmokusei, cosmos, and other autumn flowers alongside mineral motifs.
Ahead of Hatsune Miku YOZORA PROGRAM 2026 in Niigata, Gugenka Inc. has launched 12 original Hatsune Miku items in the VRChat store, alongside a special virtual world recreating Niigata's Bandai Bridge and a VRChat greeting planned for Tokyo Game Show 2026.
HAY unveils two new chairs — the flat-pack Pack Chair by Jasper Morrison and the folding wooden Backflip Chair by newcomer Gudmundur Ludvik — debuting at DESIGNART TOKYO 2026 and going on sale October 30, 2026 at HAY TOKYO, HAY OSAKA, and the HAY Online Store.
HAYNI's new woven tote bag "Phikah" goes on sale September 4, 2026, featuring a three-dimensional knit texture, a shape-changing design, and a choice of seven colors.
hiritu, the balance care brand from magicnumber Inc., brings back its perfume-grade Balance Care Hand Serum in a limited quantity, with a lighter, less-sticky feel across three scent-based series, arriving at Loft stores nationwide from mid-September and on the official web shop from September 16.
JTB Publishing has released an original T-shirt collection inspired by the 100-year history of JTB Timetable, featuring timetable symbols, a nostalgic Showa-era cover design, and the beloved stationmaster illustration. The six-design, six-color lineup goes on sale September 4, 2026 at the online store pTa.shop.
CenturyUU has opened pre-registration for the DMM GAMES version of its browser game King of Fighters’98 Infinite Fighting (KOF98 IF). Everyone who pre-registers will receive the popular fighter Yuri Sakazaki to use in-game.
Hobby Search has opened pre-orders for two new Madoka Kaname figures in her new magical girl costume from Puella Magi Madoka Magica the Movie -Walpurgisnacht Rising-, releasing from クレーネル. The lineup includes a display figure and a poseable BUZZmod. action figure with six interchangeable face parts.
Characters from the My Hero Academia anime are getting their own hanafuda playing card set, finished with a premium traditional lining by Kyoto's Oishi Tengudo, with pre-orders opening September 4.
Sync Innovation has opened pre-orders for new NEEDY GIRL OVERDOSE anime merchandise, including acrylic stands, can badges, pouches, and mirrors, with orders open from September 4 to 25, 2026 and shipping expected in late November 2026.
Orion Beer is collaborating with creator label "Akaku" for the first time, releasing original goods featuring artwork by illustrators Yoshida Natsumi, NEONERDYBOY, and Poki from September 12, 2026, alongside a pop-up event at CARBON COFFEE in Fukuoka running September 12 to 25.
INFOLENS GEEK SHOP is opening pre-orders on September 4, 2026 for eight new official Overwatch items, including Youtooz Jetpack Cat plush toys and keychains, a serial-numbered coin, a Mercy medallion, and mystery pin badges, with releases running from late January through March 2027.
Hachette Collections Japan marks the 75th anniversary of the Peanuts comic strip with its first Peanuts partwork series, "PEANUTS MINIATURE TOWN," letting fans arrange furnishings and figures to build a miniature Peanuts world of their own. The weekly series launches on August 19, 2026.
New original TV anime SAKAMOTO DAYS merchandise featuring cool suit-and-harness illustrations is now available through Marukuji, the online lottery service, running through October 12, 2026.
Samantha Thavasa is releasing a Hello Kitty collaboration collection of bags, wallets, and charms, with online pre-orders opening September 4, 2026, ahead of a nationwide release on September 11.
Kanagawa brewery Sankt Gallen is releasing Nashi no Weizen, a wheat beer made with pears too blemished or affected by mitsusho to sell, from September 16, 2026, in a limited quantity.
Kabaya Foods Corporation is launching Sebon Star Precious Series, a new lineup of cosmetics-motif miniature charms inspired by eyeshadow, lipstick, nail polish, and perfume, arriving nationwide on September 8, 2026.
The Tokyo Metropolitan Public Bathhouse Trade Association has launched Sento Gururi, a new video project in which comedians who love sento introduce their favorite neighborhood bathhouse along with a restaurant to visit afterward, with the first episode now streaming and new videos planned every month.
Nichigan, a long-established Japanese wooden toy maker, has created a wood-grain smartphone stand, perpetual calendar, and accessory case featuring Sgt. Frog characters, going on sale at Keroro Mart and BN Pictures Store.
DMM GAMES and Tookyo Games are marking the first anniversary of SHUTEN ORDER with a sale discounting the Nintendo Switch and Nintendo Switch 2 download editions by 50%, running September 5 through September 18, 2026.
SNIDEL HOME teams up with Sanrio's Cinnamoroll for a dreamy, star-themed loungewear and accessories line, going live online September 4 and in stores from September 11.
Snow Peak's twice-yearly Seppousai thanksgiving festival returns October 3–4, 2026, at stores, campfields, and its online store nationwide, bringing limited-edition gear such as the Living Shell 2026 EDITION and apparel, two-day-only sales, and campfield events.
A new Rakuten-exclusive whisky lottery guaranteeing two bottles per entry — with a top-prize chance to win both a Yoichi and a Miyagikyo 10-Year cask-strength whisky — went on sale September 4, 2026, limited to 225 entries.
Takara Shuzo is releasing a canned soda highball made from its 100% sweet potato shochu "Ikkomon," offering a casual 6% ABV way to enjoy the brand's natural sweetness and clean finish, nationwide from October 13, 2026.
Nijigen COSPA is releasing two new outer jackets featuring Arcueid Brunestud from TSUKIHIME -A piece of blue glass moon-, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-November 2026.
Arma Bianca has launched an online lottery for the TV anime 2.5 Dimensional Seduction through its DRAW!DRAW! service, offering acrylic blocks, canvas boards, acrylic cards, and can badges for 770 yen per draw.
212 KITCHEN STORE, the kitchenware specialty store operated by Lifestyle Innovation Co., Ltd. of the WORLD Group, celebrates its 25th anniversary with its first-ever collaboration collection featuring illustrator HONGAMA. About 70 items go on sale at stores nationwide from September 8, with early sales at the official online store starting September 3.
D3PUBLISHER is releasing a single Nintendo Switch 2 package that bundles together three previously released stick-figure minigame collections, offering 655 stages across 16 minigames along with online ranking boards.
AMNIBUS, an online shop for original anime and manga merchandise, has begun taking pre-orders for eight types of BLACK TORCH goods, including trading acrylic stands, trading acrylic keychains, and more.
IP4 Co., Ltd. will release the "Bonobono Face Squeeze Keychain" capsule toys (400 yen per play, tax included, 6 designs total) at capsule toy corners nationwide from early September 2026, featuring squishy, face-shaped keychains of Bonobono, Chipmunk, and Raccoon.
Four new models join Converse's "MADE IN JAPAN" series for fall/winter 2026, featuring reworked colors and materials across the ALL STAR J and ONE STAR J lines, launching from September 2026 at the Converse Official Online Shop and select retailers.
A new Happy Kuji lottery, Disney IDOL ON STAGE, dresses Mickey Mouse and friends in sparkling idol-inspired costumes with all-new artwork found nowhere else, with sales starting September 26, 2026 at 7-Eleven, Ito-Yokado, and Yume Town.
EGGRYPTO X, a new NFT monster-raising RPG from GameWith NFT, has opened pre-registration on the App Store and Google Play ahead of its fall 2026 release, revealing the official title "EGGRYPTO X — Otakarajima no Daibouken" along with a new key visual and a 10-pull gacha ticket bonus for registrants.
KADOKAWA's online lottery service Kujibikido is launching a new online lottery themed around GANADI, the popular character from Korea, with sales beginning September 10, 2026. Prizes include GANADI and Gonyani plush toys, pocketed T-shirts, and fluffy-trimmed acrylic keyrings, plus a repost campaign offering a complete set of can badges.
Odds Park is running THE SPEED IN THE SHELL, a collaboration campaign with TV anime The Ghost in the Shell from September 3 to September 16, 2026, offering original apparel and accessories redeemable through the site's ticket program alongside new illustrations by Science SARU.
CCMC's hololive Production derivative-game brand holo Indie has launched Decorate! hololive Sticker Battle, a sticker-album management strategy game developed by PREAPP PARTNERS, on Steam. Players decorate a roster of 12 hololive talents with more than 150 stickers, build a team of up to three members, and take on automated battles for ¥1,280.
From September 3 to October 12, 2026, Karaoke Manekineko is holding a collaboration campaign celebrating the 20th anniversary of Ouran High School Host Club's anime broadcast, featuring new band-themed illustrations, character-inspired drinks, and exclusive original merchandise at participating locations across Japan.
The idle RPG The King of Fighters AFK has added new fighter Iori Yagami (THE KING OF FIGHTERS XIII) with a doubled summon rate, alongside a Terry Bogard return event, a 1st anniversary survey reward, and a lineup of in-game events as its Fighters Festa celebration continues.
Nature Lab's LAVONS brand adds a Green Heaven bedroom diffuser to its LAVONS to the Moon line, alongside new SHINY MOON and Luxury Relax paper fragrances for closets, entryways, and cars.
Maison Lexia is releasing a limited-quantity "Perfumed Hair Oil" in two signature fragrances on October 30, 2026, letting the brand's popular scents wrap hair in a light, everyday way while 13 plant-derived oils care for hair from the inside.
Mick Fire, the last horse to sweep the Minami-Kanto Classic Triple Crown undefeated, retires from racing after his July 22 start in the Santa Anita Trophy. A retirement ceremony will be held at Oi Racecourse on October 7.
A MILGRAM pop-up shop featuring new Yumepuchi illustration goods opens at AMNIBUS STORE -white- in Shibuya MODI from September 18 to October 4, 2026, with BOX purchase bonuses while supplies last.
AltPlus has added a new playable Awakened Form, Mouchette, voiced by Ikumi Hasegawa, to the card RPG Morimens starting September 3, 2026, bringing a new event, pickup summons, and launch campaigns that include a chance to receive SSR Mouchette for free.
arma bianca has opened pre-orders for thirteen new Negative Happy items inspired by the 2nd MV, including trading glitter can badges, photo cards, apparel, and more, at the anime and manga merchandise store AMNIBUS.
An online lottery for TV anime "Princess Lover!" launches on Kujibikido on September 10, featuring a fabric poster, tapestries, an acrylic panel, acrylic keychains, and can badges based on the series' artwork, priced at 770 yen per draw.
A Promise of Wizard collaboration is coming to Bull Pulu tapioca drink shops and the GK Store online shop from September 25, 2026, with trading can badges, acrylic stands, keychains, cards, stickers, and a tote bag themed around the wizards in Bull Pulu-colored diner outfits.
A limited Promise of Wizard collaboration campaign is coming to Bull Pulu tapioca drink shops from September 25 to October 18, 2026, featuring collaboration menus, original goods, and a special in-app login bonus.
Revlon adds a deep, grown-up cacao brown to its 2-in-1 ColorStay Overtime Lip Color, making all six shades a permanent lineup from September 17, 2026, with color that resists fading for up to 16 hours.
Manga artist Sankaku Head and Village Vanguard have launched a limited collaboration merchandise line featuring original character Sankaku-chan, with pre-orders open online from September 3 through September 20, 2026.
A no-miss lottery featuring Jack Skellington launches on September 4, 2026, with prizes including a large figure about 30cm tall, a coffin-shaped tote bag, and character mugs.
Seven Knights Re:BIRTH has rolled out a major September update adding new legendary character Hayeon and an awakening for Velika, alongside a new PvE mode, revamped stage systems, and the game's official launch on the Samsung Galaxy Store.
The four standard-size figures from the first wave of Sticky Monster Lab's SML Star Wars series are back by popular demand, featuring finer sculpting and paintwork, dedicated lightsabers and stands, and LED lighting gimmicks, with pre-orders opening September 4, 2026.
Snow Peak's "TAKIBI Denim" series adds new fall/winter 2026 models on September 4 at its directly managed stores and online store, offering a flame-retardant denim jacket, pullover, and pants in black and indigo that develop natural fading and texture change with wear.
Skater is releasing two new Die-Cut Lunch Bags shaped after Star Wars characters Grogu and Wicket, each priced at 3,300 yen and available from September 3rd at its official online shop and retailers nationwide.
SAT-BOX has opened pre-orders for Super Takoyaki Battle, a takoyaki-making action game for Nintendo Switch and Steam where up to four players can battle it out to cook the most takoyaki.
Fukushima's Tamano Ascend Distillery releases 拓駈 (Hiraku) 2026 SUMMER EDITION 双夏 (Soka) on September 6, a bourbon-cask-driven whisky blended from new-make spirit that has aged through two summers under the distillery's "whisky grown from the soil" concept.
Tokyo Revengers UNLIMITED has launched a collaboration event with TV anime WIND BREAKER, bringing Haruka Sakura and Akihiko Nirei into the game as battle characters through a limited-time gacha, alongside a training campaign and in-game story content running through October 1, 2026.
Tommy Hilfiger's 2026 Fall campaign, themed "Only in New York," casts global brand ambassador JISOO as a guest at The Plaza Hotel, bringing her own style to the brand's Classic American Cool aesthetic alongside a cast that includes Travis Kelce, Gigi Hadid, and Peggy Gou.
Vivid Kuji has launched a new online lottery for Uesugi-kun Wants to Quit Being a Girl, featuring an array of cute character items and a bonus clear card sticker for larger purchases.
Waterproof suede and a rugged grip outsole bring functional design to two beloved UGG silhouettes
Korean skincare brand WELLAGE is teaming up with Sanrio's Hello Kitty for two Japan-exclusive items, a hyaluronic acid serum and a sheet mask, dressed in limited-edition Hello Kitty and Tiny Chum packaging, rolling out from September 1, 2026.
Tachibana E Shuhan has launched the 155th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
The mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has launched a new Pajama Party pickup gacha for Karane Inda alongside the first Let's Pajama Party event.
GRYPHLINE has launched the new version "Dreamscape of Wind and Snow" for Arknights: Endfield today, introducing the new ★6 operator Typhoeus, opening the new area "雪松林," and announcing a distribution event for the new ★5 heavy defense operator "プチエナ."
Anime Bungo Stray Dogs is collaborating with ZOZOTOWN on a limited seven-item lineup featuring newly drawn illustrations by artist OkiCha, open for pre-order exclusively on ZOZOTOWN from September 9, 2026.
Capcom TV!! airs a special preview of Onimusha: Way of the Sword on September 3, 2026 at 8:00 PM, the night before its September 4 release, featuring early gameplay, a boss battle, and an appearance by the development team, plus a QUO Card Pay giveaway.
Mobile soccer sim Captain Tsubasa: Dream Team is running a limited-time collaboration with the ZOIDS Real Moving Kit toy line, pairing players with ZOIDS units in new gacha characters, campaigns, and login bonuses.
On Sunday, October 25, Cerulean Tower Tokyu Hotel's Japanese Cuisine Sakuragaoka holds the fifth annual Ho-no-kuni Toyohashi & Higashi-Mikawa food culture lunch seminar, pairing a chikuwa-grilling experience led by Yamasa Chikuwa's seventh-generation president with a course meal built around ingredients introduced by Toyohashi's own farmers.
Filmarks Culture Wear is releasing an official Swallowtail Butterfly apparel collection — T-shirts, a magnet set, and a blanket — through pre-order starting September 4, timed to the 30th-anniversary release of the film's 4K remaster.
Fukuya Co., Ltd. will launch a no-losing in-store lottery featuring fruit-themed Gaspard and Lisa merchandise at hobby shops and bookstores starting September 26, 2026.
A revival of the Gakuen Idolmaster × Chugai Grace Café collaboration café returns to Shibuya MODI from September 3 to September 27, 2026, adding three new collaboration menu items and new merchandise including an acrylic collection stand and a clear uchiwa fan.
unify's Hello Kitty mini pochette has returned to stock after selling out, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and a 2-way design that switches between a shoulder bag and a mini tote.
A new lineup of IDOLiSH7 merchandise features original delivery-worker-style costumes created just for the project, including a framed stamp set, acrylic stand, keychain, badges, and stickers, with preorders opening September 7, 2026 on the Japan Post Online Shop.
PRIME 1 STATUE has released a 1/15 scale Legacy Museum Collection statue of the Carnotaurus from Jurassic World: Fallen Kingdom. Pre-orders opened on September 2, with the statue scheduled to ship between January and April 2028.
Mobile Factory's location-based game series Station Memories! is holding a collaboration campaign with Love Live! from October 2 through October 31, 2026, featuring a collaboration gacha and a point-based access event.
A new NuiPal plush line brings all five magical girls from Puella Magi Madoka Magica the Movie -Walpurgisnacht: Rising- to palm-sized, boa-soft form, with pre-orders now open ahead of a planned January 2026 release.
Sega will release physical PlayStation®5 and Nintendo Switch™ 2 versions of 'Moonlighter 2: The Endless Vault' — Digital Sun's action RPG with shop-management elements — in Japan on Thursday, December 10, 2026, through a co-publishing partnership with UK publisher Silver Lining Interactive.
New Balance introduces "983," a lifestyle sneaker reinterpreting 2000s performance running shoes with a sculptural, refined silhouette. It arrives October 1st at New Balance stores, the official online store, and other retailers.
Seven-Eleven Japan marks Pompompurin's 30th debut anniversary and back-to-back Sanrio Character Ranking win with a nationwide fair featuring three original sweets, limited-edition goods, and multiple sticker and lottery campaigns starting September 8.
Tower Records Shibuya will once again host the Pretty Cure Live Costume Exhibition from September 19 to October 4, 2026, displaying stage costumes worn at last year's concert alongside an advance sale of Star Detective Pretty Cure! LIVE2026 merchandise.
SteelSeries is adding two new colors, Yuzu and Matcha, to its Arctis GameBuds wireless earbuds, alongside a firmware update that improves 2.4GHz wireless connection stability. The new colors roll out from September 11, 2026 at electronics retailers, Amazon.co.jp, and Rakuten Ichiba nationwide.
Sugar Doll, the dress-up and raising game available on the App Store and Google Play, has launched a new American diner-themed premium gacha "HAPPY SWEET DINER" starting September 2, 2026, along with a limited-time background pack.
Summoners War: Sky Arena has kicked off its annual Sky Fever Season 2026, running through October 25 with five Fever Token-based events offering monster selection, rune crafting, and other rewards to support summoner growth.
Pre-registration has opened for The Alchemist Code: Port Masters, a new game based on The Alchemist Code, with a campaign offering in-game rewards tied to the number of sign-ups.
The October 16, 2026 issue of Weekly TV Guide is running a special collaboration with the anime Bungo Stray Dogs Wan! 2, including an Animate mail-order bonus of original character cards.
A WIND BREAKER NuiPal Animate Limited Selection exclusive set featuring six characters, complete with an original drawstring pouch and plush stand, is now available for pre-order at Animate stores and the Animate Online Shop, with release scheduled for December 25, 2026.
Three eau de toilette fragrances inspired by the manga and anime characters Shigeru Akagi and Iwao Washizu will go on presale from September 19, 2026, at the "Akagi 28th Death Anniversary" Fukumoto World pop-up store, ahead of a later online release.
FAIRYTAIL Co., Ltd. is releasing new perfumes and original merchandise featuring newly drawn illustrations of Mahiru Shiina from TV anime The Angel Next Door Spoils Me Rotten Season 2, available in "school uniform" and "fishtail dress" versions, with sales starting August 31, 2026.
Good Smile Company releases a Nendoroid Doll figure of Jinshi from The Apothecary Diaries in his familiar attire, now available for pre-order through hobby retailer AmiAmi at ¥9,200 (tax included), with a planned release in March 2027.
Benzaiten's new "Dried Persimmon Butter Daifuku," on sale from September 1, 2026, layers the concentrated sweetness of dried persimmon with a butter and mascarpone cream and sweet red bean paste, blending Japanese and Western ingredients into a rich, smooth wagashi meant to be paired with wine as well as tea.
Buffer, the HUMAN MADE-produced brand led by creative director Tetsu Nishiyama, releases a five-style drop on September 5, 2026 — three graphics based on the 1982 film "Fast Times at Ridgemont High" plus two Buffer original items — at Buffer Store and online.
Qualia Co., Ltd. is rolling out "Chibi Maruko-chan Plush Toys" at capsule toy corners nationwide, featuring five soft, squishy characters from Class 3-4 — Maruko, Tamachan, Fujiki, Nagasawa, and Hanawa.
Fujiya's new "Anime Chiikawa Pero Pero Choco" turns the faces of popular characters Chiikawa and Hachiware into stick chocolates, each paired with six collectible backing card designs, arriving nationwide on September 8.
Seven-Eleven Japan is offering Disney Sparklink Stars content prints, featuring 15 character visual designs, at multi-copy machines nationwide from September 1 to September 30, 2026.
ENFÖLD presented its 2027 Spring and Summer collection, themed "WRAPPING STRUCTURE," at Rakuten Fashion Week, translating the hidden framework and layered materials of architecture into sculptural silhouettes. The show also featured drawings by graphic designer 山口崇太, a footwear collaboration with goyemon, and makeup by NARS.
British lifestyle brand Fable England launches its "Orla" collection on September 1, the second chapter of the 2026 autumn/winter "Divine Nature" line, bringing warmth and soft femininity to bags, scarves, and jewelry.
Ferragamo is launching a new leather goods collection, the "Ferragamo Cara Bag," pairing sculptural design with the maison's Italian craftsmanship and its signature Gancini closure.
Amiami is now taking pre-orders for figma figures of Panty and Stocking from New PANTY & STOCKING with GARTERBELT in angel costumes. The two-figure set has a reference price of ¥19,500 (tax included) with a release scheduled for July 2027, and each figure is also available individually.
A 1/7 scale completed figure of Saki Hanami from Gakuen Idolmaster, shown in her pre-training look from Iris After the Rain, is now available for pre-order at AmiAmi. Produced by MiraiMira, the figure is priced at ¥22,000 (tax included) with a scheduled release in April 2027.
Goto no Tsubaki, the natural skincare brand from the camellias of Nagasaki's Goto Islands, launches its Camellia Cleansing Oil (110mL, ¥1,980 tax included) on September 1, 2026 — an oil built to lift away blackheads in adult pores and stubborn makeup while leaving skin moisturized.
Goto Tsubaki Distillery is releasing a limited quantity of "GOTOGIN Yurameku Katachi — Tsubaki no Kara," the second gin in its collaboration series with Amami Oshima-based painter and picture-book author Miroco Machiko, from September 28, 2026.
Good Smile Company and Frontwing Lab have announced a new ADV game, "Grisaia no Shin Kajitsu -Shuuketsu no Hyakka-," celebrating the Grisaia Series' 15th anniversary, with release set for 2027.
BitStar Anime is producing and managing the official YouTube channel for GYAKUTEN BARIBA REVERSE, Bandai's popular coin-flipping battle toy, with full-scale streaming underway from August 29, 2026.
From November 1, 2026 to March 31, 2027, HOSHINOYA offers three "Winter Wellness Stay" plans across its properties, drawing on each location's climate and culture to help guests reset the "winter fatigue" and "brain fatigue" common among modern people, with a culturally themed breakfast and a destination-inspired gift included in every stay.
Popular characters from the anime That Time I Got Reincarnated as a Slime will appear in the idle RPG Idle Girls starting September 8, alongside a commemorative TV commercial and a pre-registration campaign that is already underway.
KATOKOA mamoru, a brand from apparel and accessories maker Kawabe Co., Ltd. that designs Japan's creatures at risk of extinction, expands its lineup with socks in 10 designs at ¥2,200 (tax included) each, releasing from mid-September 2026. A portion of sales proceeds will go to the Japanese Association of Zoos and Aquariums' Wildlife Conservation Fund.
Kirishima Yokogawa Distillery is opening preorders on September 1 for Single Malt Whisky "The Drink You Don't Drink," a limited seven-bottle series tied to the Seven Lucky Gods and blessed by Chief Priest Benmou of Tenmyoji Temple, meant to be displayed unopened with a handwritten wish on the label.
From October 1, 2026, Kyukaruizawa Kikyo, Curio Collection by Hilton, will serve a Halloween-themed afternoon tea featuring seasonal Shinshu ingredients such as pumpkin, purple sweet potato, apple, and Nagano Purple grapes at its casual dining restaurant à table in Karuizawa.
La Prairie's SC Concealer Foundation, from its Skin Caviar Collection, goes on sale nationwide in an updated version on September 1, with sun protection raised from SPF15 to SPF30, a richer smooth texture, and a new glass bottle, offered in eight shades.
From September 1, Louis Poulsen Japan is releasing the PH 3/3 Pendant Centenary Edition and PH 2/2 Wall Centenary Edition, the second chapter of a collection marking 100 years since Poul Henningsen's System PH.
From August 27, Japanese accessory brand LUNA EARTH ONLINE has added new fall arrivals starting at ¥330 (tax included), including check-pattern hair clips and scrunchies, new ear cuff designs, and body piercings.
Okamoto Corporation is releasing two limited-edition colors, Pale Pink and Light Greige, for its winter staple room sock "Marude Kotatsu Socks," available in limited quantities at stores nationwide and online from early September.
Cogit's oshi-katsu support brand muchu muchu is releasing two items nationwide from September 1, 2026 — a new color pattern for its popular Carry-Along Plush Shoulder Bag and the new Plush Walk Shoulder Belt.
NELL, the sleep brand known for its pocket-coil mattresses, is releasing the NELL×COIL COLLECTION — original sheets, a duvet cover, a pillow and pillowcase set, and roomwear covered in a pattern of Pokémon's Magnemite. The lineup goes on sale September 1, 2026 on NELL's official site, with sales at Bic Camera Yurakucho starting September 7.
PAUL & JOE is offering a head start on autumn style with a new socks collection featuring the brand's iconic cats Nounette and Gipsy alongside colorful florals and animal motifs, available in women's, men's, and unisex styles across a wide range of sizes from early August 2026.
To mark 15 years since its launch, the avatar app Pokecolo, used by more than 26 million people, has kicked off a lineup of anniversary content from September 1, including the nostalgia-filled "15th Memory Museum" event, a special login bonus, and a follow-and-repost giveaway on X offering QUO cards and clear file sets to 15 winners.
The long-running romance game The Prince's Proposal: Eternal Kiss marks its 13th anniversary this September, with Royal Grand Prix 2026 popularity voting opening today, a special Episode0 prologue release, two anniversary events, and a lineup of in-app campaigns, alongside a tie-in celebration on VOLTAGE Passport.
Sega's Puyo Puyo 35th anniversary “だいれんさ！” project adds three new reveals — a Shimokitazawa Curry Festival collaboration running October 8 to 25, 2026, commemorative handkerchiefs from CLASSICS the Small Luxury, and a new LINE theme, “Puyo Puyo GAME CENTER,” launching in September 2026.
Netmarble's upcoming game Shangri-La Frontier: The Seven Colossi opens its Tokyo Game Show 2026 special site, with a world-first playable demo, a voice actor talk show featuring Yuma Uchida, Rina Hidaka, and Yuka Terasaki, and original novelties for booth visitors.
Max Factory's 1/7 scale completed figure of Eatchel – The Cub [Overdue Radiance] from Snowbreak: Containment Zone is now available through AmiAmi and select other retailers. It is priced at 32,000 yen (tax included), with release planned for September 2027.
The naval battle game SOEN NO KANTAI marks its 9th anniversary with a free salvage event offering up to 900 pulls, the debut of Battleship Satsuma in the Shin Soen Festival, and a Ver.10.0.0 update adding EX Training and Guild Donation features.
Two new Starbucks® Chilled Cup flavors — a rich White Chocolate Latte and a smooth Hojicha & Tea Latte made with 100% domestic hojicha — arrive nationwide from September 8, alongside two giveaway campaigns celebrating the launch.
The autumn-themed limited-time doll "Autumn Rug" has returned to the dress-up and raising game Sugar Doll, along with a seasonal event and background packs running through fall 2026.
SwitchBot is adding a new black colorway to its compact K11+ Pro robot vacuum, which delivers up to 12,000 Pa of suction power in a body just 24.8 cm across, with sales starting September 1, 2026.
Furniture and interior retailer Tansu no Gen has released a Round Extendable Dining Table that grows from a 120cm circle into a 160cm oval, pairing a stone-look ceramic tabletop with wood-grain legs for everyday meals and entertaining alike.
UGG launches its "Born to Feel" global campaign on September 3, pairing modeling icon Tyson Beckford with rising star Julez Smith and unveiling a reimagined Birch collection featuring the Birch Boot II and Birch Hiker.
From September 1, 2026, VandS Clinic Shibuya is offering special pricing for one month on its most popular Korean-style dermatology treatments, including the POTENZA microneedling RF treatment, the Rejuran Healer and Juvelook Skin injectable skin boosters, and hyaluronic acid filler. The campaign is aimed at those who want authentic Korean skincare without a trip to Korea, or who want to try a skincare program suited to them at a lower cost.
Needs Co., Ltd. and Sun Family Co., Ltd. launch the "varinuc Muffler-Attached Warmth Hat" for 2,178 yen (tax included) starting September 1. Soft faux fur wraps the head, ears, and neck, and the hat can be worn down as a muffler for two styles in one.
AVIOT has opened pre-orders for the TE-V1R-AZ2, its second collaboration model with Azur Lane, featuring 100 newly recorded voice lines and packaging illustrated by nima. Pre-orders opened on August 31, 2026.
U-NEXT will exclusively live-stream the Nissan Stadium performance from back number's sold-out first stadium tour, Grateful Yesterdays Tour 2026, on October 3, with a new multi-channel option that shows song lyrics alongside the live footage.
The seal collection RPG BIKKURIMAN Wonder Collection has added the limited-time event "Beyond the Next World — Anomaly at Tengai Bakufu," introducing new characters [Demon Lord Approaching] Fyujon Kiddosu and [Demon Fang] Fyujon Kiddosu through the Holy-Demon Fusion Demon General Gacha, alongside a new damage challenge event and a comeback login bonus.
BON TON TOYS, a Dutch plush toy brand founded in 1933, has released its colorful The Moods character series and its pet-and-animal-themed PETS series in Japan, now available through marcs STORE, Rakuten Ichiba, and interior and lifestyle shops nationwide.
Two new items — the Caramel Apple Bon Classic and Caramel Apple Mini Bon — will be available at Cinnabon locations across Japan from September 3, 2026, featuring a diced apple compote and rich caramel sauce paired with the brand's signature Makara cinnamon.
DRECOM SHOP has begun general sales of new Cuticle Detective Inaba merchandise, including trading mini shikishi, connectable acrylic charms, an A4 clear file set, acrylic stands, bangs clips, and stickers featuring the manga's cast of quirky detective characters.
TOYO KITCHEN STYLE opens reservations at 12:00 PM on September 5 for the 2026 Dolce&Gabbana x Fiasconaro panettone collection, adding three new flavors and a redesigned classic for a lineup of 14 items available in limited quantities.
gelato pique is launching its third Pokémon collaboration collection, "Pokémon meets GELATO PIQUE," on September 9, 2026. The lineup carries a Pichu-Pikachu-Raichu evolution motif across sizes and newly introduces Clefairy and Marill designs.
DMM GAMES' Girls Creation -Shoujo Geijutsu Kitan- celebrates its new 'Art Type' character feature with a commemorative campaign, while the 'Scramble! Autumn Art Grand Sports Festival' event and two pickup gacha runs run through September 15, 2026.
holo Indie, hololive production's fan-game brand, has opened the Steam store page for Ollie Ninja Slash, a high-difficulty action game developed by 7 Moon Studio starring hololive Indonesia's Kureiji Ollie, with wishlist registration now available ahead of its September 18, 2026 release.
Gallery 11 Restaurant & Bar on the 11th floor of Hotel Indigo Tokyo Shibuya introduces cocktails and mocktails crafted from ingredients such as fruit peels and used coffee grounds starting September 1, 2026, alongside new fall and winter menu items.
Starting September 3, 2026, IKEA Japan will roll out the KONSTRUNDA collection at stores nationwide, the IKEA online store, and the IKEA app — an art-inspired range of decorations, rugs, vases, and stools created by seven designers from around the world, making art accessible at affordable prices.
SYNC INNOVATION has opened pre-orders for new INAZUMA ELEVEN: Victory Road merchandise in the popular #mochocho mini-character series, including acrylic stands, heart-shaped can badges, hair clips, and flat pouches, with shipping planned for early November 2026.
KAMIHIME PROJECT has kicked off a collaboration with BLACK LAGOON, adding new character Revy as a Kamihime alongside a free daily 10-roll gacha, a login bonus, and the collaboration raid event "KAMIPRO LAGOON."
DMM GAMES has released "GAMES STORE," an iOS store app that brings the premium version of Koihime†Taisen to iPhone outside the App Store, alongside a run of in-game campaigns and a follow-and-repost giveaway through mid-September 2026.
Tatsunoko Production and the blockchain game Meteon Run have confirmed a collaboration featuring Yatterman, the second installment in Meteon Run's series of Japanese anime crossovers, bringing in-game character sales and limited-edition shoe items themed around the classic series.
Formirai Co., Ltd. has released the first trailer for its upcoming music adventure game Morpho Reverie, revealing a story in which players can choose the protagonist's gender, voiced by Aoi Ichikawa or Shion Wakayama, alongside Madoka Yonezawa as Keeva, ahead of a Steam demo planned for fall 2026.
MUJI's new "Easily Assembled Wooden Light Furniture" series — three furniture pieces, two wooden stools, and two stool cushions — is built for tool-free assembly and easy carrying, so the right piece can be brought into any room whenever it's needed. It launches early at MUJI Tokyo Ariake on September 1, 2026, then rolls out at MUJI stores nationwide and online from September 16.
A limited-time event, "Class President Committee's Autumn! no Dan," has launched in the smartphone puzzle game Nintama Rantaro: Futtobi Puzzle! no Dan Again!, running through September 17. Four new characters have also joined the roster through the Premium and Normal Gacha.
OHYA is offering an early preview sale of three new metal cold tea cups, Nagomi, Kizashi, and Urara, at the Dai-Nippon Ichi trade show in Tokyo from September 2 to 4, 2026, ahead of their September 5 general release.
Munyugurumi Patio, the character goods shop run by KThingS, begins selling Sanrio Characters' Pompompurin "Fluffy Onigiri Munyugurumi Mascot" alongside the existing "Cozy Picnic Series" at its storefronts nationwide from Thursday, September 3.
Good Smile Company's POP UP PARADE SP line is adding a figure of Momon from Overlord: The Sacred Kingdom, now available to order through Amiami ahead of an April 2027 release at 15,800 yen.
The rhythm and adventure mobile game Project SEKAI COLORFUL STAGE! feat. Hatsune Miku is running two new in-game campaigns that began August 29, 2026 — the "Mix&Make Party Time!!" event through September 4, and the "Unspoken Code" Gacha featuring three new members with Live Costumes.
Quiz RPG: The World of Mystic Wiz has launched "The World of Mystic Wiz GOLDEN AWARD 2026 THE GENERATIONS" on August 31, 2026, featuring a story event and gacha starring six fan-voted spirits, alongside the "Black Cat Festival 2026" campaign offering up to 300 free gacha pulls.
Hombo Shuzo is releasing Sakurajima Nengou Shochu 2026, an authentic imo shochu made only from Koganesengan sweet potatoes harvested that same year in Minami-Satsuma, Kagoshima, with its label design changing annually. It goes on sale in early October 2026 in limited quantities.
Saturdays NYC teams up again with Hanes for a second special-order collaboration, launching an original-fit crew neck waffle long sleeve pullover (2-pack) that pairs soft, quick-drying comfort with vintage-inspired detailing. It arrives September 4, 2026 at Saturdays NYC stores and its official online store.
SESAME STREET MARKET, the world's only official Sesame Street store, introduces a "SLEEPY DAYS" collection inspired by Japan's September 3 Sleep Day, featuring beloved characters caught peacefully asleep in soft pastel colors. Launches September 3 at four store locations and the official online store.
A new silicone pen case captures fantastical holographic shimmer and three-dimensional marble patterns in cool sherbet colors, arriving in five shades across two types in late September 2026.
Fashion brand SORIN is releasing its first collaboration with Hello Kitty, a three-piece collection called SORIN♡HELLO KITTY, at sanrio house shops and online starting September 3, 2026. The lineup includes a ribbon bustier, a sheer top, and a layered tank dress, each finished with Hello Kitty embroidery.
Three chibi-style figures of Johnny Joestar, Gyro Zeppeli, and Diego Brando from STEEL BALL RUN JoJo's Bizarre Adventure are now on sale through Bushiroad Creative's PalVerse Palé. open figure series, priced at ¥3,300 each.
The idle idol development RPG STELLAR IDOL PROJECT arrives on iPhone today as DMM GAMES' "GAMES STORE" app launches its iOS version, with celebratory campaigns offering gems, a powerful SSR supporter, and Amazon Gift Card prizes.
Kuji Q, the lottery service from Quality Confidence Co., Ltd. (Animate Group), has begun in-store sales of a new Symphogear XV lottery themed around a quiet "Relax Night," featuring original illustrations of the six main characters and prizes such as an extra-large fabric poster and acrylic stands.
Following strong demand for its first round, Tachibana E Shuhan (Uprising Co., Ltd.) begins selling "Koun Bai Mikuji" Round 2 on August 31, 2026, a whisky lottery limited to 230 sets at ¥13,999 each. Every set guarantees two bottles, and the top prize offers a chance to win both a Hakushu 18 Year Limited Edition and a Yamazaki Limited Edition 2016.
Techcronoss, the cross-heroine RPG from EXNOA and Techcross, has launched its iOS version on GAMES STORE. Release celebration campaigns include a daily free 10-pull gacha offering up to 50 pulls total, a limited-time guaranteed ★3 Techcronoss x UNITIA gacha, a Festival Clock Tower level cap increase with a new blessing, and new stations in Tour Quest's HARD difficulty.
By popular demand, Uchida Farm in Setouchi City, Okayama Prefecture has extended its Furusato Nozei (hometown tax) donation periods for Shine Muscat grapes to September 30 and for the rare Muscat Jipang variety to September 15, 2026.
Good Smile Company's POP UP PARADE L size figure of Daiwa Scarlet from Umamusume: Pretty Derby is now available for pre-order at AmiAmi, with a scheduled release in February 2027 at ¥9,800.
A third collaboration event between the smartphone 3D action RPG White Cat Project NEW WORLD'S and the VTuber group hololive has launched, bringing hololive GAMERS members Shirakami Fubuki, Ookami Mio, Nekomata Okayu, and Inugami Korone into the White Cat world through a limited-time gacha, jewel pack sale, and collaboration livestreams.
Moonstar's "b/m" brand is releasing the "B/M Taobio" boot sneaker in black, pairing a side-gore boot with a platform sole for a look that's voluminous yet light and easy to wear every day.
pTa.shop has added three new T-shirt designs featuring artwork by illustrator Chiba Kotaro — pinoko, LITH, and Ramen Gacho — on sale since August 10, 2026.
Flying Tiger Copenhagen introduces its "Gothcore" series, part of a new 111-item Halloween lineup available at all stores and online from August 21, 2026, featuring skeleton-motif accessories, a coffin-shaped bag, and other gothic-inspired pieces.
To mark the 30th anniversary of the TV broadcast, Bandai Namco Filmworks is releasing "Fushigi Yugi: The Mysterious Play Blu-ray BOX" (Special Limited Edition), the series' first-ever Blu-ray release, exclusively through A-on STORE on August 26, 2026, priced at ¥33,000.
AKROS is faithfully recreating the jacket that Momoka Kawaragi wears in Girls Band Cry, with pre-orders opening in August 2026 through the AKROS official site and Animate Online ahead of a December 2026 release.
pTa.shop has added three new T-shirt designs to its Grave of the Fireflies collaboration with Shinchosha, featuring watercolor art from the film's original image boards, on sale since August 12, 2026.
Hobonichi Techo's 2027 lineup goes on sale September 1 with more than 280 new items, including fresh collaborations with Hello Kitty, Puppet SunSun, and the V&A Museum, a second-year Moomin partnership, and new Kakimori-designed stationery.
Lindt & Sprüngli Japan is releasing "Dubai Style Crema Gelata," a gelato reinterpretation of the trending "Dubai chocolate," from September 1 through October 31, 2026, alongside a Japan-and-Germany-exclusive autumn tablet flavor.
Louis Vuitton has released a new lineup of men's bags, including the Bastille PM, Keepall Bandoulière 35, and Vagabond Hobo PM in the classic Monogram Archive Canvas, alongside the Satchel Wearable Wallet and Steamer 30 in the tonal Monogram Midnight Canvas.
Onsen Dojo, operator of the Ofuro Cafe hot spring facilities, and Kyodo Shoji's COEDO Brewery have jointly developed OFURO ALE, a Kölsch-style anniversary beer brewed with Saitama-grown sansho pepper, yuzu, and rice, going on sale September 19, 2026 for ¥780.
Kotobukiya opens pre-orders for the first wave of OSHI WORKS Mini, a new chibi-style figure series priced at 1,980 yen each, featuring Maomao and Maomao (Garden Party Ver.) from The Apothecary Diaries alongside the Persona 3 Reload protagonist and Persona 5 The Royal's Joker.
Arma Bianca has begun accepting pre-orders for 10 types of newly drawn Sister ver. "Rent-A-Girlfriend" merchandise, including trading acrylic cards and clear die-cut stickers, on AMNIBUS.
Frontier Works has opened pre-orders for 181 new Rune Factory acrylic stands featuring in-game character art from six titles, alongside a re-order campaign for 163 previously released designs, through its pick-your-character label Select×Collect.
Global cosmetics brand SHEGLAM has released a new cushion foundation, the Lumi Lock & Go Hydrating Cushion Foundation, from August 20, 2026. The formula combines serum-like hydration with natural coverage for a fresh, dewy finish.
fibona, Shiseido Research Institute's open innovation program for co-creating beauty products, introduces Dual Blooming Mist UV, an SPF20/PA++ mist designed for quick daytime sun protection, with a refreshing scent developed through skin-gas fragrance research. Available exclusively at the fibona Lab on the first floor of Shiseido Beauty Park from August 25, 2026.
SKOP, the wood product brand from Yamagata woodworking studio Sato Kogei and creative unit TENT, adds a beech and walnut spoon and fork called SOLID CUTLERY to its lineup, going on sale August 25th.
From September 2, 2026, Starbucks stores across Japan are introducing "My Customize Bar," a free self-serve station with five items that lets customers finish their own beverages and food, opening up as many as 5.27 million possible combinations.
General access has opened for "Bob," the second additional playable character in TEKKEN 8's Season 3, while the gameplay trailer for the season's third character, "Roger Jr.," is set to premiere at EVO France in October 2026.
Uniqlo U's fall/winter 2026 collection, Confidence in Form, arrives September 11 as the final collection of the line's first chapter under designers Christophe Lemaire and Sarah-Linh Tran, ten years after the label's 2016 debut. The lineup carries forward Uniqlo U's precise tailoring and timeless design through soft, structural womenswear and function-driven menswear.
Bandai Namco Filmworks releases the Blu-ray Volume 1 (Special Limited Edition) of TV anime Wistoria: Wand and Sword Season 2 on August 26, 2026, alongside news that a third season is now in production.
A new white colorway of the fan-favorite Nessie plush from Apex Legends rolls out from early February 2027, priced at ¥2,200 (tax included).
caseplay is releasing its third Spy × Family smartphone accessory collection from August 24, 2026, offering 15 character-inspired designs across more than 170 device models, including slim protection cases, watch bands, and an earphone case.
AMNIBUS, an online store specializing in original anime and manga merchandise, has started accepting pre-orders for four Cat's Eye product lines including Trading Title Page Illustration Can Badges, Trading Title Page Illustration Cards, a Tee, and a Color Illustration BIG Acrylic Stand.
Chivas Regal is releasing the "Chivas Regal 16 Charles Leclerc Limited Edition," the brand's first 16-year-aged whisky and the first signature blend created by global brand ambassador Charles Leclerc, in limited quantities starting October 5, 2026.
Oshimall, the EC shop run by Cybird, is selling new original merchandise for the smartphone puzzle game Detective Conan Puzzle: Cross Chain, including can badges featuring original illustrations, from August 26 through September 9, 2026.
DOZLE Corp., the gaming YouTube group managed by creator agency WONDER DIVE, opens advance sales for official merchandise tied to its solo offline event "DOZLE Private Academy Bonkers Festival!!" starting August 24, ahead of the September 12–13 event at Keio Arena TOKYO.
Dr. Martens teams up with Warner Bros. Discovery Global Consumer Products for a bold new footwear and accessories collection inspired by the heroes and villains of The Powerpuff Girls, featuring the Buzz 5i, Buzz Hi, and Buzz Strap shoes alongside bags and socks, launching worldwide on August 27.
VENEX launches its first-ever collaboration with the globally beloved anime Dragon Ball, opening reservation sales for the COMFORT PUNCH HALF SETUP recovery wear at select stores and its official online store starting August 25.
Capsule toy maker Qualia is releasing Food Seal Plushies, a lineup of six seal-shaped plush capsule toys supervised by plush designer Oishii Nezumi, each modeled after a different food from tenmusu to melon soda. The fluffy, ball-chain-equipped plushies go on sale nationwide from August 24, 2026, for ¥400 per try.
Francfranc is releasing a fur-textured dog lamp that glows softly when tapped on the head, launching online August 31, 2026 and rolling out to stores nationwide the same day.
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DMM GAMES's Girls Creation has launched the "Fiorenza Festival" celebrating a new outfit, a raid event offering a new Memory reward, and a pickup gacha for a new Fiorenza costume, all starting August 23, 2026.
GODIVA Japan is launching the second wave of its "GODIVA × NANA" collaboration on September 16, 2026, with a chocolate collection, a mixed berry Chocolixir, and a tumbler set, followed in October by a cup ice cream and cooler bag set — all featuring artwork drawn exclusively by Ai Yazawa.
GORELAX, the totonoi sauna brand from Pine Create, is teaming up with Okinawa's Orion Beer on a new collaboration collection — seven kinds of unisex items, including printed T-shirts and an embroidered cap, sold exclusively at general stores and variety shops across Okinawa Prefecture starting late August 2026.
Seishin Tougei's new ceramic growing kit lets turf sprout and grow like hair on samurai, geisha, and ninja figures, with all three designs going on sale nationwide and online on August 24, 2026 for ¥1,300 before tax.
Sanrio's Hello Kitty is collaborating with Hobonichi Techo 2027, drawing on the beloved "Hello Kitty Classic" look from the 1970s across a 17-item lineup of planners and stationery launching September 1, 2026.
To mark the Jujutsu Kaisen anime's 5th anniversary, Kujibikido brings back the popular POP&POP online lottery with newly illustrated tapestries, acrylic stand figures, keychains, and can badges, on sale August 31 to September 30, 2026.
Bandai Namco Filmworks will release the Blu-ray (Special Limited Edition) of LABYRINTH, director Shoji Kawamori's first original feature-length anime film, on August 26, 2026, priced at ¥13,200 (tax included).
Needs Co., Ltd. and Sun Family Co., Ltd. have launched the "Living with Masterpieces" jacquard-woven cushion cover, priced at ¥1,980 (tax included) and available in three painting designs starting Monday, August 24.
CURE MAID CAFÉ hosts the Love Live! Kotori Minami Birthday Cafe 2026 collaboration from August 28 to September 13, 2026, celebrating Kotori's September 12 birthday with themed food, drinks, exclusive cards, and new Dirndl-style merchandise.
Shogakukan releases a new sticker book based on Star Wars' The Mandalorian and Grogu on September 30, 2026, packed with 217 stickers from the hit film, alongside a newly announced children's novelization of the Disney+ series The Mandalorian.
Monteur is releasing a Luxe Mont Blanc Dorayaki filled with Kuma Chestnut® from Kumamoto Prefecture, on sale nationwide at supermarkets from September 1 to November 30, 2026.
The smartphone game Nekopara Sekai Connect will launch its Steam version on September 28, 2026, and an update following the August 24 maintenance adds new cat character Mayumi (voiced by Asami Seto), a new main story chapter, and expanded VR Cat Tower floors.
Nittoh Tea is releasing two powdered stick drinks featuring Sanrio's Cinnamoroll and Pochacco — a cinnamon-roll-flavored milk tea and a banana-ice-cream-flavored banana au lait — each stick wrapped in one of six package designs, starting August 31, 2026.
A new 21cm size of "Oseiron," a cooking vessel that pairs an Arita ware clay pot with a natural cedar steamer, has been released by livareit Co., Ltd., following an earlier 15cm version funded through Makuake. The steamer can be removed for use as a standalone clay pot, and an optional ceramic lid is now available for the first time.
At Meijo University's Nagoya Dome-mae Campus on August 23, Red Bull BC One Cypher Japan 2026 crowned B-Boy NONESKI and B-Girl Cocoa as Japan's representatives, sending them to the last-chance qualifier for the Red Bull BC One World Final in Toronto this November.
SAMANTHAVEGA is releasing a special collection celebrating the 20th anniversary of Disney Channel's High School Musical, featuring handbags, a shoulder bag, and bag charms inspired by the film's characters, available from August 24, 2026.
Virtual YouTuber Sana Natori and free illustration site Irasutoya have teamed up for a new merchandise collaboration featuring original mini-character art, with online sales now open at eeo Store online and in-store sales following October 2 to 15, 2026 at the eeo POP-UP STORE in Ikebukuro.
Street Fighter League JAPAN 2026, Capcom's official team league for Street Fighter 6, opens on August 25. Official ambassador streamers from VSPO! will mirror stream every regular-season match and interview standout players, with additional mirror streams from competing players and team-affiliated streamers also confirmed.
TikTok LIVE will livestream the Japan finals of its global music program "Music on Stage 2026" on August 28, with TRF's DJ KOO judging 18 finalist acts competing to advance to September's global final.
Tirol Choco is adding two chewy treats to its seasonal mochi lineup — a molten chocolate-sauce "Chocomochi" and its long-running best seller "Kinakomochi" — in five-piece bags at stores nationwide from September 7, 2026.
Tirol Choco is releasing "Puchirol Tetra" nationwide from September 7 — mini milk and strawberry chocolates in an easy-to-share tetra package featuring the "Puchirols Special Task Force" characters.
DMM TV will livestream three performances of Touken Ranbu: The Musical "Tsukiyoichiru" — the Tokyo run's opening show on September 7, the October 25 matinee, and the grand finale on October 25 — with advance ticket sales opening August 24, 2026; every stream comes with an on-demand replay window, and the 3-performance set adds an archived replay of the grand finale.
AVIOT has opened pre-orders for the TE-Q3R-NPS, a true wireless earphone collaboration with New PANTY & STOCKING with GARTERBELT, featuring an original angel-themed design and over 250 newly recorded voice lines across ten voice modes. Pre-orders opened on August 21, 2026.
Team Entertainment launches a new Kujico online lottery for Azur Lane: Slow Ahead! Season 2, featuring newly drawn RPG-themed merchandise including a design acrylic stand, B2 tapestry, acrylic keychains, and can badges.
Borderlands 4's second paid Story Pack, "FL4K and the Last Resort," launches September 10, 2026, introducing the new Vault Hunter Loveless the Hacker alongside Bounty Pack 5, "Amara and the Vile Shadows," and a 10-level cap increase.
CODE VEIN II's expansion DLC "Mask of Idris" arrives September 9, 2026, alongside a new trailer recapping the main story so far.
DMM GAMES is celebrating the 5.5th anniversary of Umamusume: Pretty Derby with a campaign running from August 24 to September 4, 2026, featuring up to 100% DMM point back by lottery, a 10% point back campaign for everyone, and Play Missions offering up to 10,000 DMM points.
Toei Animation's new visual novel Expelled from Paradise -The Stellar Angel-, set after the 2014 film, is coming to Nintendo Switch and Steam on November 26, 2026. The official site has opened with a teaser trailer, synopsis, and character profiles, and pre-orders are now open.
Ahead of Japan's September 3 "Gummi Day," FamilyMart is releasing five gummy candies built around different textures — from a shatteringly crisp chilled pineapple treat to a two-layer melon soda float — in limited quantities starting August 25, 2026.
A new trading card wafer snack celebrating the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya goes on sale at Animate stores nationwide on October 18, 2026, with pre-orders opening August 21.
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Bushiroad Creative has launched a new online lottery, "TV Anime Hozuki's Coolheadedness Kuji Road — Japanese-Style Cafe Welcome," on Kuji Road ONLINE, featuring newly illustrated goods of Hozuki, Peach Maki, and Hakutaku in Japanese-style cafe style, including a blanket, mugs, acrylic stands, keychains, and hologram cans.
Phoenixx has launched the roguelite factory-builder game Lazy Witch's Factory in Early Access on Steam, kicking off a 10% launch discount, a follow-and-repost giveaway campaign for a shikishi signed by voice actor Misato Fukuen, and two collaboration bundles with other roguelite titles.
The ONE PIECE Mugiwara Store has added an oversized new cushion featuring the TV Animation ONE PIECE logo, with pre-orders open now through September 23, 2026, at 11:59 PM.
Movic is releasing a new Metallux Badge Collection featuring revival artwork from the Persona series, with pre-orders open now through Animate stores, Animate mail order, and Movic mail order ahead of a planned release around September 19, 2026.
A new Happy Kuji lottery, Sanrio characters PUNKS Party 〜Halloween2026〜, dresses up ten popular Sanrio characters — including Pompompurin, Cinnamoroll, and Kuromi — in a cute, black-based punk rock theme, with sales starting September 18, 2026 at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops.
Cygames is bringing its next-generation digital card game Shadowverse: Worlds Beyond to Latin America on October 8, 2026, with Brazilian Portuguese, Latin American Spanish, and English support, region-specific pricing, and a card modeled after a beloved local dog.
Needs Co., Ltd. and Sun Family Co., Ltd. have launched a Colander Slicer Set that combines five interchangeable slicer blades, a peeler, and a colander that lifts out to reveal a bowl underneath, priced at ¥1,628 (tax included) and available nationwide from August 20.
A whisky lucky draw available exclusively on Amazon.co.jp has launched with 466 slots, priced at ¥4,880 per slot with free shipping. The top prize is Hakushu 18 Years Old, one of the most sought-after bottles in Japanese whisky.
AVIOT has opened pre-orders for a true wireless earphone collaboration with Ascendance of a Bookworm, featuring an original Rozemyne-inspired design and newly recorded voice lines from Rozemyne and Ferdinand.
Bandai Namco Entertainment is running a Steam key code sale on Amazon, with discounts of up to 79% on select titles including TEKKEN 7, running through September 3, 2026.
BCL Company's new makeup series Yokubari Hoppe debuts with two Drop Cheek shades and a Drop Highlighter, all with a new balm formula that blends into a sweet, glossy finish, going on sale September 15, 2026.
The seal collection RPG BIKKURIMAN Wonder Collection has added the limited-time event "Turbulent Knight — Pega Alibaba," introducing new characters Pega Alibaba and Danjack through a special gacha, alongside a new damage challenge event and gem-earning quests.
BUBBLE BOBBLE Sugar Dungeons Boosted has launched for Nintendo Switch and PlayStation 5, with the Steam edition getting the same upgrade through a free major update. Taito is marking the release with discounts on all three platforms and a giveaway of 40th anniversary Bubble Bobble pin badge sets for fans who share gameplay screenshots or videos on X.
The CAPCOM END OF SUMMER SALE is underway across digital storefronts, with Onimusha: Dawn of Dreams getting its first-ever discount for PS Plus members on PlayStation Store, alongside a 10th-anniversary sale for the 囚われのパルマ series on the Nintendo eShop and wide-ranging discounts on Street Fighter, Monster Hunter, Resident Evil, Mega Man, Devil May Cry, Ace Attorney, and Onimusha titles on Xbox Store.
Classy Moon's new album Where the Wild Roses Sleep, released through the healing label CROIX HEALING, began streaming on August 21, 2026, across Apple Music, Amazon Music, Spotify, and other services, drawing listeners into a fantastical, fairy-tale-like world through gentle piano melodies.
COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "SHADES OF DIAMONDS," a new lineup of rings, earrings, and a necklace celebrating diamonds' many nuances and gradations, available from Friday, August 21.
New Disney Twisted-Wonderland merchandise celebrating the streaming debut of "Episode of Savanaclaw" goes on sale December 23, 2026, including a memorial clear card collection, acrylic stands, and puffy stickers. Animate is also holding a fair through January 24, 2027, with a bonus negative-film-style clear card for qualifying purchases.
Interior lifestyle brand Francfranc is introducing a new fall tableware collection inspired by apparel trends, including tartan check and tweed-patterned ceramics, at stores nationwide from August 21, 2026, with early availability on the official online shop from August 20.
Furyu is entering the blind-box figure market with a new collectible toy brand called nazoQ. Hatsune Miku items open for pre-order in November 2026, with Chainsaw Man and Attack on Titan merchandise planned to follow.
Givenchy Beauty introduces two new "dermacare-designed" lip products, Le Rouge by Givenchy Satin Silk and Le Rouge by Givenchy Hydra Balm, built around the lips' unique dermatological needs and arriving September 4, 2026.
A five-piece mini bag charm collection featuring Gloomy Bear, styled after a leather-look Boston bag, is rolling out at capsule toy corners across Japan from late August 2026.
Prime 1 Studio's Real Elite Master Line is releasing a 1/3 scale statue of Atreus from God of War Ragnarök, capturing his bond with father Kratos and mother Faye. Pre-orders open August 20 at ¥394,790, with release planned for January to April 2028.
Frontier Works has opened the Nintendo Switch store page for Heroic Songs: the Remix!, the idol x town-building simulation game already available on Steam, ahead of its October 8, 2026 release. An opening movie featuring the theme song Follow the Glow has also gone live on the official YouTube channel.
Jewelry brand Hirotaka is releasing the AMBER SPEAR earrings, set with amber and white agate, in limited quantities from August 20, 2026, available at Hirotaka's directly-operated stores and its official online store.
Japan Post is releasing original merchandise built around its postage stamp designs — T-shirts, polo shirts, tote bags, and acrylic charms — available as made-to-order items through Japan Post's online shop starting August 21, 2026.
The Nintendo Switch package version of slow-life sim Japanese Rural Life Adventure launches November 12, with pre-orders opening today alongside a new Ver. 1.3.0 update and a giveaway campaign marking 100,000 downloads.
From August 20 through September 23, 2026, Karaoke Manekineko is hosting a collaboration campaign with Kurageu Roa at locations nationwide, featuring "ROA'S DINER"-themed exclusive merchandise and three character-inspired drinks.
Netmarble's idle RPG "THE KING OF FIGHTERS Dot Battle" has launched a major update marking its 1st anniversary, introducing new fighter Kyo Kusanagi (THE KING OF FIGHTERS '98), the "Fighters Festa" event, and a large-scale Team Battle renewal.
KADOKAWA's new KonoSuba game, officially titled KONOSUBA – God's Blessing on This Wonderful World! Prosperity to This Beloved Town! and nicknamed "Machisuba," will launch on DMM GAMES for PC, with a special stage program set to livestream from Tokyo Game Show 2026 on September 20, 2026.
Starting August 22, MIXI's word-battling mobile RPG Kotodaman is running back-to-back collaborations with Hiromu Arakawa's works — a returning Fullmetal Alchemist: Brotherhood collab featuring the Elric brothers, followed on August 31 by a first-ever Daemons of the Shadow Realm collab, alongside a free daily summon campaign and an X follow-and-repost giveaway.
A collaboration campaign between KURAGEU ROA and ROUND1 is coming to ROUND1 locations nationwide from September 4 through December 6, 2026, featuring collaboration menus, packs, decorated rooms, novelty giveaways, and an AR stamp rally.
KURAND is opening a lottery sale for "Kinmokusei no Hachimitsushu," a mead infused with hand-sorted osmanthus flowers and produced by Mine no Yuki Shuzojo in Fukushima. Entries are open from August 21 through September 25, 2026, with winners notified afterward and bottles shipping from late October.
Tokyo confectionery brand La Maison SHIROKANE will begin selling its Halloween Collection from September 1, 2026, at stores nationwide and its online shop, featuring jack-o'-lantern, ghost, and black cat motifs across a new cream cake, gift boxes, a book-shaped assortment, tablets, and chocolat sandwiches.
Village Vanguard-exclusive collaboration merchandise featuring original artwork based on the opening animation for Yuzusoft's latest visual novel LimeLight Lemonade Jam is now available for order, with items including tapestries, acrylic figures, T-shirts, and more.
Limited items featuring Sanrio's Little Twin Stars and Magical Twin Comets are coming to Thank You Mart stores nationwide from mid-September 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening August 21.
Louis Vuitton Women's Artistic Director Nicolas Ghesquière and Cosmetic Creative Director Pat McGrath collaborate for the first time on a limited-edition beauty collection for La Beauté Louis Vuitton, marking the Monogram's 130th anniversary with two collections, Monogram Dune and Monogram Infrarouge, each featuring an eyeshadow palette, satin lipstick, and topper lip balm inspired by its iconic canvas.
A pop-up shop featuring newly drawn "angel"-concept merchandise from Love Live! Superstar!! opens at AMNIBUS STORE -white- in Shibuya, running from September 4 to 20, 2026.
E-COME GROUP's fashion brand LOVEBOAT has released the DREAMY CANDY SEAL Collection, featuring Sanrio's Hello Kitty and Kuromi in gyaru-inspired leopard-print designs across four dome-shaped, candy-like sticker styles, on sale from mid-August.
French luxury streetwear brand lucien pellat-finet is releasing a Peanuts collaboration collection of cashmere knits and sweatshirts from August 28, 2026, available at its directly-run stores and the Coronet official online store. The collection draws on artwork from early Peanuts comics selected by artistic director Tsuyoshi Noguchi, with Snoopy and friends adding a playful touch throughout.
MAISON ICHI is rolling out its second lineup renewal on August 24, centered on a new Rustique range made with salt koji and high-hydration dough for a softer, chewier, more fragrant bite.
Maruai will release the second collection in its "SUU" stationery and goods series on October 19, 2026, featuring six items — including a notebook, letter set, and stickers — designed with original illustrations by illustrator とつかみさこ.
The mobile puzzle game based on The Masterful Cat Is Depressed Again Today anime is hosting its 31st point event featuring Magical Yukichi and other rewards through August 31, 2026.
Shobido has opened pre-orders for the second Milky☆Subway: The Galactic Limited Express merchandise series on its official EC site, featuring plush toys, tote bags, pouches, charms, and card cases, with shipping expected from late December 2026.
To mark the 10th anniversary of the anime My Hero Academia, a merchandise lineup featuring a newly drawn key visual has been revealed for "Heroes' Footsteps," an immersive virtual exhibition on VRChat, with items available to order through the Anique Shop.
Nyanko Daishoten Online has added five new acrylic stands — "Gross Cat," "Roe Cat," "大狂乱のゴムネコ," "巫女姫ミタマ," and "運命の子フォノ" — as the sixth installment in its acrylic stand series, starting August 21, 2026.
CyberStep has added a new character, Byakko, to its Japanese-style MMORPG Onigiri, along with a character event called "影散らす牙" running from August 20, 2026, offering exclusive accessories and event-limited skills. A repost campaign for a signed shikishi from voice actress Mei Harukawa and a Summer Thanks Campaign with a guaranteed top-rarity gacha ticket are also underway.
Pasco is launching two cube-shaped cakes, "Tirol Choco Cake Milk" and "Tirol Choco Cake Coffee Nougat," each roughly ten times the volume of a single Tirol Choco piece, on sale from September 1, 2026 across the Kanto, Chubu, Kansai, Chugoku, and Shikoku regions.
Photomatic, the self-photo brand operated by Photo Create Co., Ltd. of the Kitamura Holdings Group, has opened a new self-photo booth in front of TSUTAYA EBISUBASHI in Osaka's Dotonbori, running from August 6, 2026 through January 11, 2027.
Born Digital and CGWORLD will hold Premier Insights Vol.5 Concept Art online on September 19 and 20, 2026, an eight-session skill-up event featuring CG artists active at top studios worldwide. This fifth installment focuses on concept art, with instructors whose credits span major film, game, and anime productions including Game of Thrones and Assassin's Creed sharing their world-building thought process, design decisions, and practical visual development know-how.
KADOKAWA celebrates the 20th anniversary of the visual combat book Queen's Blade with a new online lottery on Kujibikido, featuring mini books, lenticular cards, and other original-illustration merchandise starting August 27, 2026.
Starting September 1, 2026, tart specialty shop Quil Fait Bon is rolling out the first wave of its autumn menu at all 12 stores nationwide — 23 tarts built around chestnut, pear, and fig, including a Chestnut and Maple Tart, an Autumn Fruits Tart, and a Hokkaido "Raiden" Melon Tart.
Quiz RPG: The World of Mystic Wiz has launched its "Black Cat Eve Festival 2026" campaign on August 21, 2026, offering a free 100-pull gacha, a character present campaign, and an upcoming official livestream ahead of "Black Cat Festival 2026."
Kids' brand Samansa Mos2 Lagom is releasing a collection inspired by Disney's Zootopia on August 20, 2026, with a six-item lineup of tees, a shoulder bag, a cap, and a plush pouch featuring Judy Hopps and Nick Wilde.
![Seven Knights Re:BIRTH Adds New Legendary Character "[Legend] Yungon" as Trude Gets Balance Adjustments](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/4ff51bee-342a-4a0f-80b0-5a06e8648709.jpeg)
Netmarble's Seven Knights Re:BIRTH welcomes the new magic-type legendary character "[Legend] Yungon," alongside a balance adjustment for Trude, new costumes, and a lineup of summer in-game events.
Tonkatsu Shinjuku Saboten is releasing a second edition of "Sabo Ale," an upcycled happoshu brewed from the bread crusts trimmed off its popular katsu sando, in limited quantities at select restaurant locations from Monday, August 24, 2026.
SHISEIDO's 2026 holiday collection reunites with fashion designer TOMO KOIZUMI for a limited-edition lineup of skincare, lip, and makeup items inspired by vivid color and Ginza's sense of wonder.
Sengoku strategy game Shishi No Gotoku is celebrating its 7th anniversary on August 27, 2026, with a special anniversary website, 14 in-game events, and campaigns offering real bottles of collaboration sake to lottery winners both in-game and on the official X account.
Shobido has opened pre-orders for the Colorful Toy Series, a new line of pouches, totes, and charms featuring Buzz Lightyear and Alien from Disney and Pixar's Toy Story, with shipping expected in late October 2026.
Generation Pass's simplus brand introduces the SP-BKWMR01, a compact bucket-style washing machine operated entirely by remote control, designed for quick separate loads such as muddy shoes, baby items, or pet gear.
SOZO, an incense brand from 株式会社新香 on Awaji Island, releases "VERMEER × SOZO AROMA INCENSE," incense collaborating with Johannes Vermeer's Girl with a Pearl Earring, whose colors and scents shift over about 20 minutes, to coincide with the Girl with a Pearl Earring exhibition opening at the Nakanoshima Museum of Art, Osaka on August 21, 2026.
Sega has released S.T.A.L.K.E.R. 2: Cost of Hope, the large-scale expansion for GSC Game World's S.T.A.L.K.E.R. 2: Heart of Chornobyl, alongside a new launch trailer, a major Update 2.0 for the base game, and a limited-time 30% off sale.
DMM GAMES' idol game STELLAR IDOL PROJECT holds a special stage at Tokyo Game Show 2026, with voice actors Yui Sakakibara and Musubi Aono performing live vocals and music creator Hige Driver bringing a DJ set built around the game's soundtrack.
Sylvanian Families Exciting Adventure Mountain, from Epoch Co., Ltd., has won the Grand Prize in the Basic Division at the Japan Toy Awards 2026. The winning playset will be on display at the Japan Toy Awards 2026 booth during Tokyo Toy Show 2026, scheduled for August 27 to 30 at Tokyo Big Sight.
A pop-up store based on the light novel series The Person I Loved Asked Me to Die in My Sister's Stead will run at TO POP-UP's Shibuya Sakura Stage location from September 18 to 27, 2026, with a full merchandise lineup and purchase bonuses.
Alphanet Inc. is releasing a Touken Ranbu ONLINE x SNAP GEAR collaboration bottle holder inspired by six sword-warrior characters, on sale nationwide from August 18, 2026 through the SNAP GEAR official online store and select shops.
A new nail oil collection inspired by ten sword warriors from Touken Ranbu ONLINE, the "Softly Blooming Nail Oil" Vol. 2, opened for pre-order on August 20, 2026 through Premium Bandai, priced at 3,630 yen per two-bottle set.
EXNOA has confirmed that the puzzle RPG Touken Ranbu Pazugiri will appear at the DMM GAMES booth at TOKYO GAME SHOW 2026, featuring an early hands-on corner, novelty giveaways, and a special joint stage with Touken Ranbu ONLINE starring Kosuke Toriumi, Kento Hama, and Hinata Tadokoro.
From September 4 to September 24, 2026, a limited-time pop-up shop for the VTuber project Uomusume, featuring an afternoon tea theme, will be held at the IP Book Store on the 6th floor of SHIBUYA TSUTAYA.
URBAN RESEARCH and URBAN RESEARCH DOORS are each releasing an exclusive colorway of Levi's® popular 728 HR Wide Leg jeans, arriving in stores and online from Friday, August 21, 2026.
AITO, the exclusive Japan distributor for Germany's Villeroy & Boch, is adding rimmed plates to the brand's Manufacture Rock and Manufacture Rock Blanc tableware lines from August 25, 2026, with a limited-quantity autumn recipe gift for buyers.
Watcher of Realms, Moonton's strategy tower-defense RPG, begins a limited-time collaboration with Ubisoft's Assassin's Creed series on August 20, bringing playable heroes Ezio Auditore, Kassandra, Eivor, and Bayek into the world of ウォレル alongside a crossover story, collaboration skins, and limited-time events.
To celebrate Wizardry Variants Daphne surpassing 4 million downloads worldwide, Drecom launches a commemorative campaign from August 20, 2026, offering special supplies, the featured adventurer "Legendary Hero," the alternative-style adventurer "Evening Calm Heroine, Elise," a new quest, and limited-time missions.
Team Entertainment has launched Kujico 'A Certain Scientific Railgun T' vol.2 [Devi Deco Hoodie], an online lottery featuring newly drawn character merchandise from the TV anime, with sales running from August 19 through September 23, 2026.
ANAYI is releasing its 2026 autumn/winter collection, "PASSAGE," in stores and on its official online store from August 19, with campaign visuals that blend live-action material with AI-generated imagery to tell one model's story of change and growth.
Astrae Oratio, a new title in development by Dynamis One, has opened registration for its Closed Beta Test on mobile devices, accepting applications from Japan-based players through September 21 alongside a new character visual reveal.
Bandai Namco Experience rolls out a new Cars prize lineup marking the movie's 20th anniversary, featuring a Super Large Lightning McQueen plush, character mascots, and a storage box, available from August 21, 2026 at Namco locations nationwide and online.
Starting September 2, 2026, Cheese Garden is releasing the seasonal Goyotei Japanese Chestnut Cheesecake — a baked cheesecake combining Japanese chestnut paste with the inner skin left on for a fragrant, elegant autumn flavor — available at all stores and online through late October.
CONVERSE TOKYO is releasing its first collaboration with Puella Magi Madoka Magica on August 21, 2026, featuring a four-item lineup — including a T-shirt, an acrylic stand, and a HARIO Lampwork Factory necklace — built around new artwork of six characters by artist Samehoshi.
CosmicBreak Universal brings back its collaboration with MegaHouse's Desktop Army figure series from August 19 to October 7, 2026, offering Sylphie II for free, 25 types of exclusive enhancement parts, and a limited-time gacha featuring the Titania series.
A second collaboration between the mobile RPG Detariki Z: Special Defense Agency Daily Life and the game Sugar Conflict begins August 20, bringing new collaboration characters to limited-time gacha, a themed event, login bonuses, and serial code campaigns running through early September.
Interior lifestyle brand Francfranc launches its 2026 Autumn & Winter Collection "Design with Drama," featuring 1970s-inspired living room furniture, cushions, fabrics, fragrances, and more. Available at stores nationwide from August 21, 2026, and online from August 19.
Donguri Kyowakoku, the nationwide Studio Ghibli goods store operated by Benelic Co., Ltd., is releasing a Totoro pen stand and a Spirited Away tray, each doubling as a paperweight, from August 22, 2026, with online pre-orders opening August 21.
GODIVA's autumn 2026 limited baked sweets lineup goes on sale August 26, featuring the Moon-Viewing series' first cookie assortment alongside a Mont Blanc langue de chat cookie assortment and an Anno sweet potato tigre assortment.
GODIVA Japan's "Autumn Collection" arrives at GODIVA shops, cafés, and its online store nationwide from August 26, 2026, featuring moon- and rabbit-motif chocolates inspired by autumn moon-viewing.
Kaiyodo is turning popular illustrator "苏安Lily"'s Azure Dragon-themed artwork of Hatsune Miku into a 1/7 scale painted figure, faithfully capturing the illustration's delicate coloring and dragon-motif accents.
A new lineup of hand-connecting plush prizes from the anime Hetalia: World Stars, called "Patchigyu!", begins rolling out at Mollyfantasy, PALO, and other amusement facilities on August 21, 2026, while supplies last.
amie, the merchandise brand from Oami Co., Ltd., which operates the major figure and hobby retailer amiami, is now introducing the IDOLiSH7 Stella Photo sparkle Vol.2, an A4-size shimmering visual sheet featuring all 16 characters, with a November 2026 release planned.
Imuraya is adding a seasonal Houjicha Warabi flavor to its Yawamochi Ice lineup, layering roasted houjicha ice cream, houjicha red bean paste, and the series' first black sugar warabimochi, rolling out from August 31, 2026.
Kagome introduces a limited-edition 100% fruit juice blending grape with mixed berries for a rich autumn flavor, available nationwide from September 1 through late November 2026.
Fruit juice bar Kajyu Kobo Karin is rolling out autumn-limited flavors from August 25, 2026, including a signature pear juice, two grape juices, and a fig juice, at its fruit juice bar stores nationwide.
From Thursday, August 20, Kisoji's shabu-shabu and Japanese-cuisine restaurants nationwide are running a limited-time Matsutake and Wagyu Fair, with dishes such as matsutake dobin mushi, matsutake rice, and a matsutake and kuroge wagyu steak that pair the season's signature mushroom with carefully selected wagyu.
LASTFRAME, a brand dedicated to carrying traditional Japanese craft techniques into contemporary design, releases new items in its "KASANE" bag series from August 26, 2026, drawing on "kasane no irome," a traditional Japanese color-layering aesthetic passed down since the Heian period.
A limited-time Lil ala mode collaboration campaign is coming to Bull Pulu tapioca drink shops across Japan from September 3 to September 23, 2026, featuring character-themed menu items, original goods, and in-store decorations.
NC Japan has opened a special site for THE DARKNESS, the next major update for Lineage M, ahead of its September 2 rollout. Full update details will be revealed during the livestream M LIVE#6 on August 27.
NC Japan K.K. is holding the "Eternal Summer Watermelon Rhapsody" event for the PC online RPG Lineage from August 19, 2026, offering a limited-time event map where players can earn experience points and valuable rewards.
To mark five years of global service, MIR4 has rolled out a major update featuring the new Spirit Summoner class, an extended Boosting World 4 growth server, a server merge, and a range of anniversary shops and events.
Mini photo frame keychains featuring Monchhichi, perfect for oshi-katsu, are coming to capsule toy corners across Japan from late August 2026. The five-design lineup includes Monchhichi-kun, Monchhichi-chan, Chimutan, and the Bebicchi pair.
The 6th edition of the POTEmocho Series lineup featuring My Hero Academia characters is now open for pre-order on the Sync Innovation online store, with shipping scheduled for early November 2026.
Animate Ticket is now selling tickets for "The World of NO.6," an exhibition based on Atsuko Asano's novel series, with an advance lottery running through August 26 and general sales starting September 10.
Hotta Studio has rolled out Ver. 1.3 for the open-world RPG *NTE*, bringing new S-rank character 残虹, a limited-time summer event with swimsuit costumes and new vehicles, and a new city area.
ORBIS unveils new limited-edition bottle designs for its top anti-aging essence lotion, inspired by Claude Monet's "Water Lilies" and Vincent van Gogh's "Sunflowers," launching Thursday, August 20, 2026, at its stores nationwide and official online shop for the first time.
A completed figure of Arsene [30th Anniversary EDITION] from Persona 5 is now available for pre-order through AmiAmi and select other retailers only. Part of the Game Characters Collection DX series by MegaHouse, the figure is priced at ¥27,500 (tax included) with release scheduled for December 2026.
To mark PINK LADY's 50th debut anniversary, a special exhibition featuring the duo's costumes, rare photos, and exclusive 50th-anniversary merchandise has opened at Seibu Shibuya's A Building 2F Event Space, running through August 30.
Pinkoi is running the "Fuwafuwa Expo" online from August 19 to September 2, 2026, bringing together plush toys, pet gear, and other "cute" finds from designers across Taiwan, Hong Kong, and beyond.
To mark 30 years since Pompompurin's debut, Sanrio is releasing a 16-item "Those Days" goods series inspired by his original 1996 lineup on August 27, and hosting a limited-time 30th Anniversary Shop event at 37 stores nationwide through September 13, 2026.
Infolens is expanding its original Megakyurun character goods line for the hit horror game Poppy Playtime, with a new Trading Acrylic Stand and Trading Can Badge Vol. 2 getting a preview sale at a pop-up store in December 2026 ahead of general release from mid-January 2027.
A new online lottery for Hakuoki Shinkai has launched on Sega Lucky Kuji Online, featuring festival-themed deformed illustrations of the characters in yukata. Prizes include a sitting plush, plush mascot, and acrylic stand, with tickets available through October 16, 2026.
SHIBUYA SKY will host "OTSUKIMI NIGHT at SHIBUYA — Harvest Moon Viewing" on September 24, 2026, a stargazing event supported by optical equipment maker Vixen, offering telescope views of the moon rising 229 meters above Shibuya ahead of the year's harvest moon.
Shobido's new "Zoo-tto Issho" series brings Zootopia's Nick Wilde along on every outing, with a flat pouch, lip holder, tote bag, and two card mirrors now open for preorder at Shobido ONLINE STORE.
Perfume brand SHOLAYERED is releasing 13 character-inspired fragrance diffusers featuring "Demon Slayer: Kimetsu no Yaiba" as the newest addition to its "THE FRAME" collection.
Snow Peak's new "Nylon Double Rip" series launches August 21 at its directly managed stores and online, offering a lightweight, durable, and water-repellent nylon lineup of jackets, pants, a dress, and a cap suited to both outdoor and everyday use.
Korean fashion brand STAND OIL debuts its 2026 autumn/winter collection "Move, Mess, Mine" on August 19, built around soft-silhouette bags inspired by the free, unguarded energy of rave culture.
The "Star Detective Precure! LIVE2026" concert at Pacifico Yokohama on October 3, 2026 will be exclusively live-streamed on U-NEXT, with a bonus BIG towel for two-performance ticket holders and an exclusive merchandise sale for all streaming ticket purchasers.
The Tower of AION has opened a special site and begun pre-registration for "RESONANCE," a September 16 update merging the Fregion and X servers, while X server players enjoy double experience points and a limited-time crafting recipe in the meantime.
Filmarks Culture Wear is releasing a Train to Busan T-shirt through the Filmarks Store and select theaters starting August 21, timed to the film's first-ever 4K theatrical release marking its 10th anniversary.
The mobile 3-match puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has opened a new Blown Kiss pickup gacha alongside the seventh Twinkle New Girlfriends! event.
’47’s new Bow Back Collection pairs mini Major League Baseball team logos with a ribbon-trimmed rear strap across ten cap colorways, arriving in August at the official online store and ’47 retailers nationwide.
Starting August 18, 2026, the fantasy RPG AFK Journey teams up with the anime Digimon Adventure, bringing Taichi & Agumon and Yamato & Gabumon into the game as collaboration heroes alongside a limited-time story, login bonuses, exclusive costumes, and more through September 15.
Merchandise from the Azur Lane Summer Fair 2026 pop-up store goes on sale online at Maji-Get, Amiami, and Gamers starting August 18, 2026, with every item guaranteed as a made-to-order purchase.
Calbee is releasing a limited-edition Potato Chips Tom Yum Kung Flavor that blends the sour-spicy taste of the popular Thai soup with potato chips, available first at convenience stores nationwide from August 31, 2026.
To celebrate 10 years since its debut, the otome suspense romance adventure game Collar X Malice is offering a 10% discount on both of its smartphone app versions from August 18 through August 25, 2026.
From August 18 through September 20, 2026, Karaoke Manekineko locations nationwide are running a collaboration campaign with the DREAM C CLUB series, offering three limited-edition drinks inspired by the game's songs, random coasters featuring all 23 host girls, and a singing campaign with original lock-screen wallpapers.
AmiAmi, a major hobby retailer, is currently offering the Fate/Grand Order Berserker/Morgan Final Ascension Ver. 1/7 scale completed figure as an AmiAmi exclusive. The figure is priced at ¥48,180 (tax included) with a scheduled release in October 2027.
Maguro Kaitai Show Honpo pairs a bodybuilder's entrance with a live tuna-cutting show, bringing surprise, laughter, and fresh tuna to corporate mixers, anniversaries, and international events across Japan.
Marinetopia Resort presents four scenic sauna stays for summer — a riverside gorge retreat in Hyogo, a Pacific Ocean villa in Chiba, a Miyazu Bay villa in Kyoto, and a Mount Fuji villa in Yamanashi — each offering a sweeping view straight from the sauna room.
Nikon Imaging Japan has launched an original lens display stand designed for NIKKOR Z lenses, sold exclusively through the official Nikon Direct online shop.
The story event SD Gundam Gaiden III: Argus Knights is underway in the mobile game SD Gundam G Generation ETERNAL, with a new pickup gacha, limited-time diamond packs, and a "G Generation ETERNAL PLAY to WATCH!!" episode also running alongside it.
Netmarble's fantasy RPG Seven Knights Re:BIRTH has opened pre-registration on Samsung Galaxy Store, with special rewards on offer ahead of the official launch on September 3.
Bag brand unify has released a special collaboration series with OSAMU GOODS, bringing the nostalgic Jack & Jill artwork to life through rich embroidery. Lightweight, water-repellent, and available in six colorways, the 2-way bag works as an everyday companion or a subbag for travel and leisure.
Netmarble's vampire MMORPG VAMPIR has launched a major update adding the "Red Moon Festa" event, new "Mausoleum" growth content, and the solo PvE dungeon "Naritsanie Valley."
Oami Co., Ltd., operator of the major figure and hobby retailer amiami, is introducing the Pikuria Acrylic Frame TOY Box Ver. through its merchandise brand amie — a new blister-pack-style frame sized to hold Pikuria series pieces, available in six colors at ¥1,815 each with a release scheduled for November 2026.
arma bianca has opened pre-orders at AMNIBUS, its online store for original anime and manga character goods, for a new lineup of Blue Archive × Sengawa Yukemuri no Sato collaboration merchandise featuring Tsubaki, Kaede, Pina, and other Hyakkiyako Alliance Academy and Gehenna Academy characters.
E-COME GROUP is releasing a new goods collection inspired by Disney's Winnie the Pooh and friends from late September, featuring bags, pouches, and eco bags in honey-toned colors and retro pop patterns.
Creative Plus has released official LINE stickers and a LINE theme for the TV anime Eren the Southpaw, the story of a would-be genius and a lonely genius whose paths keep crossing.
Hobby Search has opened pre-orders for "Evangelion Osechi 2027," a two-tier New Year meal box developed by De Agostini Japan and osechi maker Yamafuku, with dishes themed on Neon Genesis Evangelion's units and pilots plus an A.T. Field-pattern furoshiki and Lance of Longinus pick.
British footwear brand FitFlop, distributed in Japan by Doshisha, has teamed up with global color authority Pantone on a new collection exploring the connection between color, comfort, and movement, spanning sneakers, ballerina flats, and Mary Janes.
The G.E.M. Series Digimon Adventure Garurumon & Yamato Ishida completed figure from MegaHouse is back, available through AmiAmi and select distributors, with a planned December 2026 release.
Häagen-Dazs Japan introduces a new limited-edition Crispy Sand pairing a salty-sweet peanut butter sauce with rich butter caramel ice cream and bittersweet cocoa wafers. Available nationwide starting August 18th, 2026.
Jump Channel is premiering a new Haikyu!! collaboration music video for BURNOUT SYNDROMES' song "PHOENIX" on August 19 at 7:00 PM, the 58th installment in the JUMP MV series that pairs Weekly Shonen Jump titles with Sony Music Group artists.
Hobby Search has begun accepting pre-orders for Haikyu!! Osechi 2027, a three-tier New Year osechi box jointly developed by DeAGOSTINI Japan and osechi maker Yamafuku, with each tier themed around Karasuno High School's Spring High battles against its rivals.
HASAMI PORCELAIN, the Nagasaki-rooted tableware brand, is releasing a new glass piece, the Round Glass Cup, on August 21, 2026. Developed with Toyo Sasaki Glass in three colors, it's priced at ¥1,650 and stacks with the brand's existing ceramic pieces.
Kemono Friends 3 begins a second collaboration with the Tohoku Zunko & Zundamon Project on August 20, 2026, introducing collab Friends Tohoku Itako and Tohoku Kiritan, a limited-time scenario event, special wild photos illustrated by Mine Yoshizaki, and a rerun summon for Tohoku Zunko and Zundamon.
Kirin Brewery is bringing "Kirin Ichiban Shibori Toretate Hop Draft Beer (Limited Edition)" to stores nationwide from November 17, 2026, brewed with hops harvested this year in Tono, Iwate Prefecture and frozen within 24 hours of picking.
Suntory is adding a La France pear flavor to its "Kudamono Torys" fruit highball can lineup, arriving nationwide on October 13, 2026, for a limited time.
La Maison du Chocolat's Winter Collection 2026 opens with the return of its signature Marron Glacé on August 27, followed by the Champagne-inspired Effervescence and rum-scented chestnut Maroni bonbons in early October, at boutiques nationwide and the online boutique.
Sweet potato dessert brand Lapoppo Farm is releasing an autumn-only tart on August 19, 2026, pairing rich Beni Haruka baked sweet potato with Yotsuba butter for a treat that turns soft and gooey when warmed.
Animax is airing Love Live! Series live concert footage and films for six consecutive months starting September 2026, opening with the TV broadcast premiere of AiScReam's first solo live, alongside a series of celebratory giveaway campaigns.
Capcom's directly operated amusement facilities are teaming up with hololive GAMERS members Shirakami Fubuki, Ookami Mio, Nekomata Okayu, and Inugami Korone for a Mega Man collaboration, bringing new prize goods, merchandise, and store campaigns starting August 22, 2026.
An original mezzo piano capsule toy, the "Pom Pom Charm," is rolling out to capsule toy corners across Japan from mid-September, with five designs to collect.
A new spikeless golf shoe series built for grip and stability, "MIZUNO NEO IMPACT," arrives at Mizuno golf retailers, Mizuno directly-managed stores, and the Mizuno official online shop from September 18, 2026.
Arma Bianca has started taking pre-orders for 12 lines of original "Monster Retsuden Oreca Battle 2" merchandise at AMNIBUS, an online store for everyday-use character goods, including trading acrylic stands, can badges, stickers, bromides, and apparel.
Munyugurumi Patio, the character goods shop run by KThingS, opens pre-orders for Sanrio Characters' Enjoy! Summer Vacation Series from 11 AM on August 21 at its official EC site, with plush mascots, acrylic stands, stickers, and more across eight character designs.
Nadaman is offering two Japanese-style bentos for Respect for the Aged Day — the delivery-only frozen "Keiju," designed as a gift for family living far apart, and the festive "Kotobuki no Zen," sold for a limited time at Nadaman shops and via mail order.
AMNIBUS, an online store specializing in anime and manga merchandise, has opened pre-orders for 13 NEEDY GIRL OVERDOSE product lines featuring newly drawn Y2K and tactical fashion ver. illustrations of KAngel and Ame-chan, including trading acrylic stands, a life-size tapestry, and can badges.
S-Trust launches a Ninjaboy Rantaro Karupasu Multi BOX as an amusement-exclusive prize, packing karupasu snacks and a random BIG sticker (one of 20 designs) into collectible committee-themed packaging, rolling out at game centers and online crane games nationwide across three waves into February 2027.
Nobel Confectionery is launching Gummysaurus Grape nationwide on August 24, 2026 — dinosaur-shaped gummies with a new crunchy-then-squishy texture, following the company's 2022 debut of Gummy Egg.
OSHI NO KO Puzzle Star marks its half anniversary from August 17 to September 16, 2026, with a new pickup gacha featuring Ruby and Aqua, daily login bonuses, a comeback campaign for returning players, and X hashtag campaigns.
To celebrate POWER PROS Day on August 26, POWER PROS App is running a Grand Appreciation Festival Campaign with daily login bonuses, a free 10-pull gacha, new gacha characters, and a Dice Challenge sweepstakes offering up to 826 Power Stones.
SEGA's mobile puzzle RPG Puyo Puyo!! Quest kicks off its "Fiery Summer Campaign" on August 18, 2026, featuring a login bonus, a timed puzzle event, and a new Nazopuyo Kitchen Full Power Gacha introducing two characters, Ichiryuu Kitchen no Maguro and Onebou Kitchen no Deena.
System Service is rolling out a new lineup of Rilakkuma and Sumikkogurashi prize merchandise at amusement facilities, with items arriving in two waves throughout August 2026, including plush toys, a beanbag cushion, a die-cut bag, and more.
Elementa is bringing its open-world action RPG Silver Palace to gamescom 2026 and Anime NYC 2026 for the game's first convention exhibits, complete with a hands-on play area, stage shows, and cosplay photo spots, as worldwide pre-registrations pass 10 million following the game's recently completed test.
Sega is celebrating the 3rd anniversary of its short anime series SONIC & FRIENDS with a special collaboration featuring Kanahei’s Small animals, new concept art, and a pop-up store opening at Shibuya MODI from October 2 to 12, 2026.
amie, the merchandise brand from Oami Co., Ltd. which operates the major figure and hobby retailer amiami, is now offering STRANGE EDEN's Pikuria Plate Collection premium cards and Sparkle＊Chain Acrylic charms featuring the series' characters.
Suntory adds a kiwi flavor to its "196" fruit chuhai series, available nationwide for a limited time from October 13, 2026.
Suntory is releasing White Akadama Punch Can nationwide for a limited time from October 13, 2026 — a new white wine sour variant of the Akadama Punch series, made with Akadama Sweet Wine White.
Tachibana E Liquors has launched the 152nd edition of its whisky lottery, doubling the winning odds for Yamazaki 18 Years Old to mark 70,000 cumulative sets sold, with 466 limited entries available starting August 18, 2026.
Suntory relaunches the Teacher's Highball Can with a redesigned package, available nationwide on a limited basis from October 13, 2026.
Tirol Choco launches a new "Halloween Cup" chocolate assortment nationwide on August 31, 2026, featuring six flavors — including the Halloween-exclusive Blood Strawberry and Pumpkin — packaged in a sparkly, cup-shaped container designed for home parties.
Tirol Choco is releasing "Puchirol <Halloween Pack>" nationwide from August 31 — bite-sized chocolates in three flavors, individually wrapped with the "Puchirols Special Task Force" characters in colorful Halloween costumes.
Shinchosha is releasing e-book editions of Fuyumi Ono's fantasy series The Twelve Kingdoms, which has sold more than 14 million copies, in three waves starting September 17, 2026, alongside the print debut of the series' first new volume in seven years.
AMNIBUS, an online store specializing in anime and manga merchandise, has opened pre-orders for 15 new WIND BREAKER products featuring newly drawn "Summer Ver." illustrations, including trading acrylic cards, can badges, apparel, and more.
chez Shibata and Piyorin have teamed up on a second cookie tin, the "Piyorin Doll Tin," a gold-toned collaboration box packed with eight varieties of cookies. It goes on sale August 20, 2026, exclusively at Piyorin Village in Nagoya.
Chopsticks Studio Shibuya, a chopstick-making experience studio five minutes on foot from Shibuya Station, opened on August 1, 2026, with an expanded group reception system for school trips, corporate training, and inbound tour and MICE groups, accommodating up to 44 guests at once across ten sessions a day.
DMM GAMES' fantasy RPG FLOWER KNIGHT GIRL receives an update on August 17, 2026, introducing the new event Dive In with a Splash! Summer Sea, along with new gacha characters and character quests.
From August 26 to September 1, 2026, Korean lifestyle brand EMIS is opening a limited-time pop-up shop at Hankyu Umeda Main Store in Osaka, marking the first Osaka appearance of its brand character MISUGI.
Gelato Protein, a guilt-free protein ice cream created through a collaboration between fitness YouTube duo Mametama's Training Diary, protein ice cream brand Pocotein, and Hokkaido ice cream maker Aisu no Ie, sold out in five hours after its debut and goes back on sale on Amazon starting August 17, 2026.
JR Central's Oshi Tabi campaign is partnering with Star Detective Precure! The Movie: The Mysterious Garden and the Secret of the Two, offering Tokaido Shinkansen passengers an exclusive voice drama, smartphone wallpapers, postcards, can badges, and a chance to win original acrylic stands.
DMM GAMES' KAMIHIME PROJECT unveils new costumes for Anshar and Ashirat, adds a new Weapon Fest weapon, and launches special Advent Battle events alongside extended Premium Pass rewards.
Sammy Networks' PC-based pachinko and pachislot platform 777TOWN.net adds Smart Pachislot Magia Record: Puella Magi Madoka Magica Side Story starting August 17, 2026, with a registration campaign offering in-game items.
The smartphone RPG NEKO & DRAGONS launches its second collaboration campaign with From Old Country Bumpkin to Master Swordsman II on August 17, 2026, featuring a collab gacha, a limited-time scout event, login bonuses, and bonus missions running through September 1.
Nalkonal LLC has added a new main area and introduced four new second-year characters to the smartphone game Nintama Rantaro: Futtobi Puzzle! no Dan Again!, with the update going live after maintenance on August 17, 2026.
A completed figure of Primrose, the dancer from OCTOPATH TRAVELER, is now available for pre-order at Amiami under the Square Enix brand. The figure is priced at ¥35,200 (tax included) with a scheduled release in May 2027.
Rhinokino Co., Ltd. (Matsudo, Chiba) is releasing new Sakuyama Choco Jiro merchandise at its official EC site starting August 17, 2026, including seven can badge designs featuring scenes from the anime, eight acrylic keychain and eight sticker designs featuring character illustrations, and a 300-piece jigsaw puzzle featuring the main key visual.
Edogoshiya has launched a lineup of eight Japanese-grown flavored teas featuring Sanrio Characters, available now at pop-up events and the online store ahead of a nationwide release on September 7.
Pre-registration for Shinobi Nexus: Senran Kagura, a new smartphone game in the Senran Kagura series, has opened on Google Play, alongside a DMM GAMES campaign offering DMM Points and a training mini-game for fans.
Team Entertainment has launched an online lottery featuring original "Aoharu Style" merchandise from the TV anime "Summer Pockets" on the Kujico platform, with sales running from August 17 through September 23, 2026.
Techcronoss has launched a crossover character vote drawing from 神姫PROJECT, あやかしランブル！, れじぇくろ！, and UNITIA, alongside the second half of its half-anniversary event Party Cruise Celebration!, new Clock Chase challenge content, and a Festival Clock Tower upgrade, with the vote, event, and an ongoing Discord campaign all running through September 4, 2026.
Whispering Angel, the premium Provence rosé that has led the global "rosé renaissance" for two decades, is marking its 20th anniversary with a limited-edition design bottle available at select retailers in Japan, alongside anniversary promotions at hotels and restaurants nationwide.
A new Herbal Lime flavor is joining the Wilkinson Tansan Tag Sober lineup of non-alcoholic cocktail-taste carbonated drinks, pairing the brand's signature strong carbonation with lime flavor and herbal aroma, launching nationwide on September 8.
X: The Movie, the 1996 anime film featuring the X JAPAN ballad "Forever Love" as its theme song, began exclusive unlimited streaming on d Anime Store on August 14, marking 30 years since its original theatrical release.
New merchandise featuring official illustrations from seven popular ALcot titles is now available at eeo Store online, with in-person sales also planned at Comiket 108 on August 15–16, 2026.
Combined sales of the horror game series Ao Oni on Nintendo Switch and Steam have topped 250,000 units, with new details also revealed on the Ao Oni Horror Pencil, an early purchase bonus for the upcoming package release.
Starting August 14, 2026, Ayakashi Rumble! adds limited-time ★5 characters Taikobo and Hinamori through a new pickup gacha, alongside the Ayakashi Rumble! Summer Campaign 2026 featuring a voting event, up to 300 free 10x summons, and a login bonus, running through August 28.
To mark the simultaneous release of Black Lagoon Volume 14 and the official spin-off Black Lagoon: Eda Initial Stage Volume 9 on August 19, 2026, bookstores nationwide taking part in the fair will offer a "Black Lagoon Sticker Lottery Extra Edition" (two designs) with the purchase of related Black Lagoon comics, starting the same day.
The smartphone game Browser Sangokushi Ten introduces a new star-5 general, Oto, through a limited-time debut gacha, alongside a Shu faction pickup gacha and a limited-time value pack.
From August 3 to September 15, 2026, BUSO BREWERY near Machida Station is offering a new beer garden course with all-you-can-drink, brewery-fresh craft beer and a food course served on an open-air terrace.
An original kuji lottery for NIJISANJI EN unit BY THE BEAT launches at Kuji Square on September 1, 2026, alongside limited-edition merchandise featuring the same new visual, going on sale simultaneously in Japan.
As part of its 75th-anniversary "Summer, Let's Bloom – Fireworks Support Project," CBC Television will livestream the Kumano Fireworks Festival in Mie Prefecture on August 17, culminating in a finale where blasts reverberate through the World Heritage site Onigajo.
Church's continues its collaboration with British actor Theo James for the 2026 autumn/winter season, filming at Goodwood Motor Circuit to blend the brand's signature craftsmanship with a freer, more modern take on dressing up.
The K-Arena Yokohama NIGHT performance of Colorful Peach Paradise ARENA TOUR 2026 ~Symphony Express~ will stream exclusively on ABEMA PPV starting at 6:00 PM on Saturday, February 6, 2027, complete with a bonus commentary track from Colorful Peach members. Tickets go on sale at 6:00 PM on Friday, August 14, 2026, priced at ¥4,000 (tax included).
New made-to-order dakimakura pillow covers featuring Amane Kei and Ijichi Kotoko from the TV anime "Gals Can't Be Kind to Otaku!?" are available for preorder from August 14 to September 23, 2026.
Movic is taking made-to-order pre-orders from August 29 to September 27, 2026 for a new hololive Pail Can and Wall Pocket, both designed with members wearing artistic new costumes.
Animate is releasing new hololive production merchandise on August 29, featuring newly drawn illustrations and self-portraits from nine VTubers, alongside a fair running through September 27 that offers a bonus photo card with qualifying purchases.
System Service is bringing TV anime I Want to Love You Till Your Dying Day prize merchandise to amusement facilities, with "Fabunui" plushies debuting gradually from the fourth week of August 2026.
Made-to-order jacquard blankets, canvas art, and other original goods featuring artwork from TV anime Jaadugar: A Witch in Mongolia open for pre-order at the online shop Tomosuto, with orders accepted from August 21 through September 24, 2026.
Jewel Princess 姫川薬石 (Shadow Star) joins the 3D idle RPG Jewel Princess Reincarnation on August 14, 2026, alongside a Majesty Fes gacha and a revival of the 3D Fes collaboration with Detariki Z and Tenkei Paradox.
Plott Inc. has opened pre-registration for the first smartphone game based on its short anime series KAREKORE OF MIXED BLOOD, a tower defense RPG planned for release in October 2026.
KURAND is releasing "Yoibanashi," an original junmai daiginjo sake developed with Juufuutei Raden of the VTuber group ReGLOSS, in limited quantities from August 19 — the online sake shop's third collaboration with hololive production.
DU BOOKS will publish a new disc guide on September 15, 2026, spotlighting 619 landmark Japanese fusion and crossover albums from the 1970s and 80s, supervised by music writer Toshikazu Kanazawa.
Netmarble has opened an official YouTube channel for its upcoming smartphone bishoujo RPG Pearl in Blue and released the game's first teaser PV, revealing the story's core "Pearl" and "Knight" concepts and confirming the title's appearance at Tokyo Game Show 2026.
Izumise Co., Ltd. is bringing back 001 Sparkling Sake 2019, the sold-out debut bottle from its ice-aged sake brand °Ondo, after additional sub-zero aging. Just 20 bottles of the ¥22,000 junmai daiginjo, brewed by Fukushima's Ninki Shuzo, go up for lottery sale from August 19 to August 26, 2026, with winners announced August 27.
Quiz RPG: The World of Mystic Wiz has launched a new event, "Royal Knight Tale -White Knight Tale Chapter 3-," on August 14, 2026, alongside a matching gacha featuring Snow, Ash, Pinocchio, and Torte.
A real-world event tied to the Steam psychological horror ADV "Red Chat Ritual – TSUMIMI TIME" is expanding its run at RAYARD MIYASHITA PARK in Shibuya, adding a reserved day on August 23 and free walk-in entry from August 24 to 26.
Samantha Thavasa Petit Choice is releasing a seven-item "Tiny Chum" collection with an apple motif, including a multi pass case, wallet, handbag, and charms, available for advance order from August 14 and in Samantha Thavasa Petit Choice retail stores from August 21, 2026.
New merchandise featuring official illustrations from the Netflix movie THE RIBBON HERO, including can badges, acrylic keychains, acrylic cards, an acrylic art board, and acrylic stands, is now available through eeo Store online and anime shops nationwide.
The eeo Kuji online lottery for the mobile game What in HELL is bad? has launched, featuring newly drawn full-body and mini-character illustrations of the Seven Deadly Sins' demon kings styled around a bad-boy back-alley outfit theme.
White Cat Project NEW WORLD'S has launched a new event called Wings of Summer Memories on August 14, 2026, featuring a summer-festival story alongside a character gacha starring yukata-clad Luka, Rain, and Sylvia, limited-time jewel packs, and an official X repost campaign.
On Wednesday, August 19, Afternoon Tea LIVING adds two new collections to its tea-scented fragrance series TEA MEMORIAL — the seven-item Kyoho Assam Collection, built around a fresh autumn scent, and the five-item Rich Collection, formulated with beauty ingredients for deep hand and body moisture. Both collections, with scents supervised by tea creator Yuko Hirano, launch at Afternoon Tea LIVING stores nationwide and the official online store.
Jewelry brand agete introduces agete & DEARS, a new line that reimagines traditional bridal and memorial jewelry as a freer, more personal way to carry feelings for loved ones and for yourself. The collection launches on August 13, 2026, exclusively at five agete storefronts.
CTW's RPG Arifureta: From Commonplace to World's Strongest - Rebellion Soul, available on the G123 gaming platform, has launched a collaboration event with the anime OVERLORD, featuring characters like Ainz, Albedo, Shalltear, and Aura & Mare, along with limited companion characters, costume skins, and event quests, running from August 13 through September 2, 2026.
Kujibikido's new online lottery features mini character illustrations from Assassins Pride, with prizes including round cushions, acrylic stands, and stickers, plus a follow-and-repost campaign, running August 20 to September 17, 2026.
New Bocchi the Rock! merchandise featuring original illustrations of the band members in retro outfits goes on sale August 15, 2026, and Animate stores nationwide will run a bonus fair through September 6 that rewards qualifying purchases with one of five bookmark designs.
Photomatic self-photo booths mark Bonobono's 40th manga anniversary and 10th anime anniversary with new frames, including a collaboration with QuizKnock, at 20 locations across Japan from August 17.
New merchandise for the TV anime Corrector Yui, featuring original illustrations by manga artist Kumiko Saiki, is now available at eeo Store online and, starting August 13, at Anime Culture Center by eeo, including can badges, acrylic cards, acrylic stands, and a canvas board.
A special collaboration between DARTSLIVE and the TV anime BLEACH: Thousand-Year Blood War launches on August 20, 2026, featuring a collaboration darts game, exclusive digital content, and a limited Live Effect for players at participating stores.
DAZBEE released the new single "Goodnight, Lucy" on August 11, 2026, the artist's first new song since the 2025 full album "Nostalzia." Composed by issey, the Alternative Pop track explores obsession and identity through images of duplication and the doppelganger, arriving alongside a new music video.
The 1988 horror adventure game Onryō Senki (PC-8801mkIISR Version) has launched on Nintendo Switch as the 111th title in the EGG Console retro game series, priced at ¥880.
To mark 18 years since launch, the MMORPG Elemental Knights R has opened the Soukai Festival, giving early access to a new underwater map and shrine, a boss battle arena, and login bonuses, alongside a comeback campaign for players returning after a long break.
Ahead of its August 13 opening at Matsuya Ginza, voice actors Romi Park and Yume Miyamoto toured the Fullmetal Alchemist × Daemons of the Shadow Realm Exhibition and shared their favorite displays, exhibition-only merchandise, and messages for fans, as the touring show marks Fullmetal Alchemist's 25th and Daemons of the Shadow Realm's 5th anniversary.
A new lineup of four TV anime Goodbye, Lara merchandise items — trading acrylic cards, a desktop acrylic perpetual calendar, mugs, and BIG acrylic stands — is now open for pre-order at the anime and manga goods shop AMNIBUS.
Grand Castella is reviving its popular Whole Chestnut Montblanc Castella for a limited run from August 15 to September 30, 2026, as the Taiwan-born castella brand celebrates its 5th anniversary in Japan.
Online printing service Graphic has released Mini Canvas Print, a palm-sized canvas art print that can be ordered starting from a single piece, with five size options for photos and illustrations.
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting pre-orders for three types of Haikyu!! products — trading scene photo can badges, trading scene photo L-size cards, and banner multi desk mats — starting August 7th.
Two new Haikyu!! merchandise lines — trading scene photo acrylic stands and trading scene photo acrylic keychains vol. 2 — are now available for pre-order on AMNIBUS, featuring memorable scenes of Hinata Shoyo, Kageyama Tobio, and more characters.
To mark the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya, ABEMA is opening a dedicated channel for the first time, streaming all 28 episodes of the series and the film The Disappearance of Haruhi Suzumiya free of charge every day from Sunday, August 16 through Wednesday, August 19, 2026.
French bag brand Hervé Chapelier will release a limited-quantity special edition of its beloved nylon boat tote (M size), the "1027NTD" in Naclé × Naclé × Dragée Tag, starting August 14, 2026, exclusively through its official online store and three boutiques.
Sun Hoseki's beloved character Hoppe-chan takes over THE SHIBUYA SOUVENIR STORE at RAYARD MIYASHITA PARK from August 7 to August 31, 2026, with a limited-time pop-up featuring marker keychains, restocked water-in stickers, gal-style figures, and a Mount Fuji-themed souvenir item.
A free special program for TV anime "I Became a Legend After My 10 Year-Long Last Stand" will stream exclusively on ABEMA on August 19, featuring main cast members looking back at episodes 1 through 7, with a free marathon broadcast of the same episodes airing beforehand.
KACHIKA's SOLA backpack, which has repeatedly topped Amazon's Backpack ranking, adds three understated new colors — Sand Beige, Forest Wood Brown, and Midnight Blue — bringing its unisex lineup to six colors in total.
Starting August 12, 2026, Kingdom Ran introduces new warriors SR/UR Kanto and SR/UR Heirai, while Part 4 of the 8.5th Anniversary Festival runs a lineup of gacha events and campaigns through early September.
Kinokuniya's Moomin Bag Collection launched in July 2026 with seven designs featuring Moomin and friends. Based on sales data through August 12, here are the three most popular bags, along with a design recommended separately by the product development team.
Starting August 12, 2026, Legeclo Legend Clover introduces hot spring-costumed Sakamoto Ryoma and マスター・サフィー in limited-time gachas, alongside the "Longing for an Eternal Summer Paradise" event where players can recruit companion character Pandora, running through August 24.
A limited-time pop-up called "Life with Cat" runs at Watashinoheya's Jiyugaoka store from August 19 to September 6, 2026, gathering curated cat goods from brands including Germany's MiaCara and London's Cheshire & Wain, artist collaborations, and custom pet-photo merchandise.
The global PvP RPG Lords Mobile launches a large-scale collaboration with Transformers on August 3rd, bringing iconic Autobots and Decepticons, exclusive castle and Lord skins, a token-based pinball minigame, and a new battlefield to the Kingdom of Athena through November 1st.
British natural cosmetics brand LUSH releases its Halloween collection of 23 bath and beauty items nationwide and via its official online store from August 20, 2026, with early access from August 18 at LUSH SPA Shinjuku, LUSH Kobe Sannomiya, and the official app.
Make Drama: MAD, a new mobile RPG about collecting and raising original girl characters from developer Fluffy Duck and publisher Wemade Connect, has opened global pre-registration including Japan on Google Play and the App Store, alongside a new Steam wishlist page.
Phoenixx has released Menherarium, a deck-building roguelite Chinchiro game in which players wager their blood against a menhera girl, for Nintendo Switch, with a launch sale offering 20% off through August 26.
AMNIBUS, an online shop for original anime and manga merchandise, has started taking pre-orders for 10 types of Mermaid Melody Pichi Pichi Pitch goods since July 30, 2026, including Trading Glitter Can Badge vol.2, BIG Acrylic Stand vol.3, Aurora Acrylic Stand, and more.
InfoLens is expanding its official Minecraft merchandise with seven new items — a blind dig-out figure kit, an Enderman motion-sensor light, a tabletop crane game, mini pinball machines, and GOO JIT ZU stretchy figures — with pre-orders opening August 13, 2026, ahead of staggered releases running through January 2027.
Monster Strike kicks off its first collaboration with the TV anime BLUE LOCK on August 16, 2026, bringing series characters into gacha, quests, login rewards, and mission rewards, alongside a campaign offering Eraberu Pay® and limited-edition merchandise.
T-Two-O adds two new designs to its Moomin embroidered tote bag series, depicting Little My's warm ties with Snufkin, Mymble, and her siblings in a lightweight, 15-liter nylon tote.
Mount Rainier, the No. 1 chilled coffee brand, is adding Café Latte Cinnamon Hazelnut to its lineup for autumn 2026, layering cinnamon spice and toasted hazelnut aroma over its milky, low-bitterness espresso latte, available nationwide for a limited time from August 25.
Museum Box, an online shop for museum merchandise from around the world, opens pre-orders on August 14, 2026 for its sixth collection — a lineup of notebooks, snow domes, a tote bag, and a silk scarf inspired by Renoir and Cezanne paintings held by the Musée d'Orsay and Musée de l'Orangerie.
On sale August 12, the Autumn 2026 issue of "Nee-nee" magazine (vol. 184) comes with a Sumikkogurashi Tenshi to Akuma na Shippos nail sticker and slider case set, a Pom Pom Purin 30th anniversary feature, and a bonus Mamegoma fan.
Fashion brand niko and ... is releasing its first-ever collaboration with the viral capsule toy character "Oretachi Fukuro-men," launching instant-ramen-themed goods under "INSTANT RAMEN IS MY HERO" with advance reservations opening August 14, 2026, at the official WEB store and ST, ahead of a September 4 full release at select stores including flagship "niko and ... TOKYO."
A new online lottery featuring original kinagashi (casual kimono) themed illustrations from TV anime Nippon Sangoku: The Three Nations of the Crimson Sun goes on sale on Kujibikido starting August 20, 2026, with prizes including A5 character fine graphs, A3 clear posters, acrylic stands, and can badges, plus a follow-and-repost giveaway on X.
AttendMe has opened pre-orders for Oshi-Kan, a canned Danish bread featuring original labels illustrated by 27 VTubers, designed to keep your favorite by your side even in an emergency while doubling as disaster food stock.
KADOKAWA launches a new online lottery on Kujibikido featuring original Scrap Building-themed illustrations from TV anime Playing Death Games to Put Food on the Table, including acrylic stands, tapestries, and can badges, starting August 20, 2026.
Prime 1 Studio has released a 1/3 scale Real Elite Masterline statue of Dek and Thia from Predator: Badlands, with pre-orders opening August 13 and release scheduled for January to April 2028.
ラグナロク：アドベンチャーズ, a new auto-battle RPG in the long-running Ragnarok Online series, is heading to Japan with one-handed portrait-mode play and a casual idle-growth system.
Six new items featuring REBORN! characters recreated in the deformed "yurukoma" style are now available to order at AMNIBUS, an online shop for original anime and manga merchandise, including acrylic stands, a mini art frame, acrylic cards, can badges, and an aurora card sticker.
SABUROMARU Distillery in Toyama Prefecture has picked up three Double Gold awards and one Gold award at Asia World Spirits Competition 2026, an international blind-tasting competition for the Asian market. Three bottlings from its SAB. series took the top Double Gold honor, while a limited single cask release earned Gold.
A refreshing mango and yogurt dessert layered with warabimochi joins Seven-Eleven's mix-and-stir "Mazemaze Sweets" lineup, arriving at stores nationwide from August 11.
The keyboard customization app Simeji has teamed up with the time-reversal RPG Reverse: 1999 to celebrate the game's 3rd anniversary, offering a compatibility quiz that matches players with an Arcanist and rewards results shared on X with exclusive collaboration keyboard skins.
System Service is bringing a new lineup of TV anime Smoking Behind the Supermarket with You prize merchandise to amusement facilities, with deformed plushies debuting in August 2026 and a big plush following in September.
An online lottery celebrating the first anniversary of The Summer Hikaru Died TV anime goes on sale on Kujibikido starting August 20, 2026, featuring newly drawn illustrations and prizes including an acrylic diorama stand, tapestries, acrylic stand figures, and mini shikishi.
The light novel and manga series The Strongest Adventurer Called the Thunder Emperor Enters the Magic Academy and Becomes a Warrior Without Any Reservations has passed a combined 300,000 print and digital copies. Publisher Hifumi Shobo is also running a summer ebook discount campaign from August 10 to 16.
To mark the 60th anniversary of "Thunderbirds" premiering on Japanese television, V Inc. has created a giant 3D model of "Thunderbird 3," now on display in the VRChat world "Lumarnity®" starting August 12, 2026.
A lineup of 15 merchandise items featuring newly drawn Baseball Shirt Ver. artwork of Takemichi Hanagaki, Manjiro Sano, Chifuyu Matsuno, Haruchiyo Sanzu, Ran Haitani, and Rindou Haitani is now available for pre-order on AMNIBUS.
A character song mini-album for TV anime "You Can't Be in a Rom-Com with Your Childhood Friends!" digitally releases on August 14, with one-chorus music videos for each new track following over the next three nights.
VASILISA is expanding its Sheer Sweet Mist hair and body mist line with a new marshmallow-scented option called EAU MELLOW, offering a sweet gourmand fragrance along with moisturizing care for hair and skin.
YOASOBI will play Singapore's roughly 55,000-capacity National Stadium on February 20, 2027, as part of its "YOASOBI ASIA 10-CITY DOME & STADIUM TOUR 2026-2027 SUPER PLANET" — the tour's only Southeast Asia stop and the first time a Japanese artist headlines the venue solo, with presale tickets opening August 18 via Trip.com and general sale August 19 via Ticketmaster Singapore.
An online lottery for TV anime "Akane-banashi" launches on Kujibikido on August 19, featuring new illustrations of Akane, Hikaru, and Karashi in Japanese-modern outfits, plus scene photos, priced at 770 yen per draw.
Onuki Yusuke, president of Bushiroad Move, has released 'Anime Business,' a book that explains the industry structure behind hit anime titles from a producer's perspective, supervised by Bushiroad president Takaaki Kidani.
Aquaplus is holding its Summer Special Sale on the PlayStation™Store and Nintendo eShop, discounting the Utawarerumono series, Monochrome Mobius, and ToHeart by up to 60% through August 26, 2026.
PONOS has relaunched The Battle Cats' "Neko no Natsuyasumi Revival Chapter" event alongside the new "Summer Girls Blue Ocean" rare gacha, running August 11 through September 1, 2026, with a weekly scratch lottery, five limited-time stages, and a new gacha character.
A new sweet-and-spicy "swicy" flavor joins the Buldak Stir-Fried Noodles series as Buldak Swicy Stir-Fried Noodles BIG Cup launches first in Japan at roughly 16,500 FamilyMart stores nationwide from August 18, 2026, alongside an X campaign and a purchaser campaign offering Amazon gift cards.
The CAPCOM END OF SUMMER SALE is underway across digital stores, discounting past Onimusha titles on the Nintendo eShop ahead of the release of Onimusha Way of the Sword, alongside Street Fighter discounts and additional Capcom Arcade Stadium titles on PlayStation Store.
Team Entertainment has launched new original merchandise for the TV anime 'Dekin no Mogura: The Earthbound Mole' with a Butler and Maid theme on the online lottery service 'Marukuji', available for purchase starting August 12, 2026.
EMODA reveals its 2026 Autumn/Winter Collection, themed "Bonnie," with 12 new looks layering delicate lace, sculptural peplum silhouettes, and rich fur, arriving at RUNWAY channel and EMODA stores.
Fruits Peaks' "Peach Fest 2026," running since July 1 across all 19 stores, wraps up on August 31 after drawing 130,000 customers in July and generating buzz on social media for its whole-peach parfaits; the final three days, August 29 to 31, give Fruits Peaks app members triple points.
Starting August 14, 2026, Ginza Cozy Corner is offering a lineup of six shine muscat cakes — including an individual-sized Cozy Princess, shortcakes, a baked rare cheesecake, and a rich decoration cake paired with Nagano Purple grapes — at fresh cake stores nationwide.
DMM GAMES' turn-based strategy simulation Girls Creation kicks off the third installment of its Summer of Art Campaign alongside a new point-collection event, "Miracle Attack Against the Odds," running August 12 to 25, 2026, featuring a new Memory reward and limited-time pickup gacha.
GLOBAL WORK is releasing its first-ever KIDS collaboration with lifestyle director Naoko Takayama, a five-piece line called "Sempre fofo" designed for both nursery school and everyday outings, with pre-orders opening August 12 and general release on September 8, 2026.
Virtual duo HIMEHINA has revealed its third cover album, HIMEHINA Utamita San, arriving December 23, 2026. The 10-track collection spans Vocaloid, J-POP, and VTuber hit covers, and first-press limited deluxe and standard editions are now open for pre-order.
『日本の絶景500 テーマ別風景写真』, a 424-page collection of 500 landscape photographs from across Japan chosen for their beauty as photography, arrives August 21, organized into nine themes such as water, sea, flowers and autumn leaves, mountains, and rural scenery.
To mark its 15th anniversary and thank guests for their patronage, Kitanokaze Saryou is offering two special autumn plans built around matsutake mushroom — one with a matsutake dobin mushi and the other with matsutake kamameshi — available from September 1 to November 30, 2026.
Kneipp's medicated White Birch bath salt earned praise for its forest-bathing scent and fatigue-relieving warmth during a pre-sale, and now launches nationwide from September 1st.
holo Indie's baseball action game Koro-san's Home "WAN!" Derby has added a new mode starring mascot character Houshou Kumarin in a free update, along with arranged music tracks and an RTA ranking feature, with a 20% off sale running through August 17, 2026.
The mobile and PC game Mushoku Tensei: Jobless Reincarnation - Chronicle of Echoes is launching a limited-time pickup gacha featuring the new ★5 character [Midsummer Maiden] Roxy, running from August 13 through August 31, 2026. The game has also announced an official livestream, クロエコ Info Bureau Vol. 1, hosted by Haruka Mori on August 26.
TAITO's oversized plush brand Dokyu-to is releasing a roughly 100 cm tall plush of My Dress-Up Darling's Marin Kitagawa in her school uniform, with pre-orders opening August 14, 2026 at the TAITO GEAR&GOODS online store.
NEKO LAB is opening general sales of two cat-themed blankets, the Shimaenaga Blanket and the Koneko Blanket, that were previously offered only to members, starting August 12, 2026.
New Era and Timberland are releasing a limited "Timberland® × New Era® Collection" on August 16, featuring 59FIFTY® and 19TWENTY® caps for four MLB teams alongside a Timberland waterproof boot in New York Yankees colors, fronted by a campaign starring Yankees infielder Jazz Chisholm Jr.
Japanese leather brand objcts.io introduces a new drawstring-style Purse Bag crafted from glossy, water-resistant lamb leather, available in three carry styles alongside a matching iPhone accessory purse.
Piccoma Kuji is launching Piccoma Kuji Mini, a lower-priced, faster-shipping version of its no-lose online lottery, debuting on August 12, 2026 with merchandise from Little Squirrel Is a Hard Worker.
PRESS BUTTER SAND is relaunching its Chestnut Butter Sand this autumn with a newly developed Italian chestnut butter caramel, going on general sale September 1, 2026, with early access for BAKE Membership Program members from August 15.
Rosy Rosa's popular Multi Foundation Puff is getting a new pentagon-shaped design with a pointed corner and an arch, made to fit small areas of the face and the curve of the lower eyelid. The Multi Foundation Puff 3P launches Wednesday, August 12, 2026, priced at ¥946 tax included.
Sakehinata, the liquor brand from Kyoto's Izumise Co., Ltd., is releasing "Late-Night Soda Float," a four-flavor liqueur series that now comes with an adorable bear bottle so anyone can recreate a colorful, low-alcohol cream soda at home.
Sawai Coffee is bringing back its summer-only Water-Brewed Iced Drip Coffee, a drip bag that skips the kettle entirely — just pour water over it for a single cup of iced coffee, no boiling required.
Nishimatsuya adds a compact, palm-sized toy to its SmartAngel Mini Real Sound lineup — the Mini Real Sound Police Bike rolls on friction power and triggers sound and light effects when its seat is pressed.
STEAMCREAM is releasing new limited-edition aluminum can designs featuring Pingu and Pinga on August 12, 2026, priced at ¥2,180 (tax excluded) for a 75g tin, available at its official online store and variety shops nationwide.
Sugar Doll, the dress-up and nurturing game available on the App Store and Google Play, has launched a new Arabian Nights-themed classic gacha "A Thousand and One Nights' Dream Tale" starting August 12, 2026, along with a limited-time background pack.
Tachibana E Liquors has launched the 151st edition of its whisky lottery, featuring Yamazaki 18 Year as the top prize, with 466 limited entries available starting August 12, 2026.
Tamayose, the modern Japanese confectionery brand run by Maruya Co., Ltd., has released the Matcha Fukiyose Sweet Can Mini, a ¥1,728 tin filled with an assortment of matcha wagashi, available for a limited time while supplies last.
Two new SSR-rank Eichiku characters, Revolutionary Mercenary Tora and Sea Prince Shachi, have joined the smartphone game Teipen Wars, along with a limited-time pickup gacha running from August 11 to August 30, 2026.
From August 12, Tully's Coffee is serving Choco Affogato Shaqool, a frozen drink that pours espresso over a chocolate-flavored frozen base for an affogato-inspired treat, alongside its five-cheese Ballpark Dog.
YSL Beauty's new YSL Love Light Collection captures silver and pink light in a limited-edition eyeshadow palette, lip ink shades, and cushion foundation, releasing in stages from August 12 to August 21, 2026.
From August 11 to September 23, 2026, an autumn stationery fair featuring decoration-friendly notebooks and pens, high-function study and work tools, and birthday balloons and cards runs at around 210 AEON and AEON Style stores, with up to about 630 items in the lineup.
AmiAmi, a major hobby shop in Japan, has released its monthly figure pre-order ranking for July 2026, showcasing top picks from popular games including GODDESS OF VICTORY: NIKKE, Azur Lane, and Atelier Ryza.
To mark Japan's "Inn Day" on August 10th, Booking.com has selected 10 distinctive ryokan and hotels from Hokkaido to Kyushu, spotlighting historic hot springs, ocean views, and regional cuisine found across the country.
The TV anime "With Vengeance, Sincerely, Your Broken Saintess Season 2" has released its second teaser PV ahead of its October 2026 debut, and its official X account has launched a follow-and-repost campaign offering fans autographed key visual posters signed by five cast members.
The third official merchandise collection for Chiikawa Pocket, the first smartphone app based on Chiikawa, goes on sale August 21, 2026, with dinosaur and Alice motifs. Pop-up stores will also open in five cities nationwide — Tokyo, Nagoya, Fukuoka, Sendai, and Osaka.
Converse unveils a collaboration with Sanrio Characters, dressing up the ALL STAR sneaker in special designs themed on Pompompurin, Kuromi, and Hello Kitty, available from August 21, 2026.
Nijigen no Mori's Crayon Shin-chan Adventure Park will renew its attraction area in spring 2027, making this year the last chance to enjoy the current zip line and athletic course. A last-year campaign called "Last! Doki ga Munemune~Daisakusen!" launches August 13, 2026, opening with an original sticker giveaway for visiting guests.
AT-X is airing an original special program tied to the short anime Elegy for the Henchmen: Fist of the North Star, presenting the Fist King Army as a workplace through a news-style format on September 5.
New original-illustration goods for TV anime Gintama, split into "past" and "present" themes, roll out at Animate from August 14, 2026, alongside a store fair that gives away foil-stamped postcards with qualifying purchases.
CAVE Interactive Co., Ltd. has launched Midsummer Memories -Underworld Illusion Resort-, the second installment of its major summer event in the shooting RPG Gothic wa Mahou Otome, running from August 10, 2026, alongside continuing 2026 summer login bonuses, gacha, and campaigns.
Yakiniku Reimen Yamanakaya, the yakiniku chain with the most locations in the Tohoku region, is running a limited-time collaboration with the anime Haikyu!! from September 1 to September 30, 2026, featuring five collab menu items, a free original sticker gift, and collab merchandise sold in stores and online.
HIROFU is adding two new colors, Willow and Cheddar, to its original Soft Vacchetta leather line of bags and small goods, available from August 12 at the online store and HIROFU shops nationwide.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for three TV anime "I Want to Love You Till Your Dying Day" product lines — Trading Acrylic Cards, Trading Scene Can Badges, and A3 Matte Posters.
An online lottery for "Iron Wok Jan!" has launched on DRAW!DRAW!, featuring prizes such as an F3 canvas board, big acrylic stands, A3 posters, and can badges, priced at 770 yen per draw.
Animation studio Science SARU, which produces both TV anime Jaadugar: A Witch in Mongolia and THE GHOST IN THE SHELL, has revealed a special crossover illustration drawn by Jaadugar director Abel Gongora.
Kinokuniya has released the Mini Boston, a lightweight bag made from ONIBEGIE, a material dyed with natural pigments extracted from onion skins, available in four soft shades — Wine, Mustard, Beige, and Navy — starting August 12, 2026.
A limited-quantity 200ml mini bottle of the smoky Islay malt whisky "Big Peat Crazy Smoky Edition" arrives at Lawson stores nationwide on August 11, made from the same whisky as the same-day RTD highball release.
Starting August 10, 2026, the puzzle shooting game LINE Bubble 2 kicks off a collaboration with Crayon Shin-chan the Movie: Kiki Kaikai! Ora no Yokai Vacation, featuring limited-edition collab characters, login bonus events, a lineup of in-game challenges, and social media campaigns.
From August 19 to September 2, 2026, MARION CREPES CUTE CUBE Harajuku is offering a limited-time collaboration crepe inspired by LOTTE's popular ice cream Soh, featuring whipped cream, strawberries, banana, and Soh-themed toppings, with a free original sticker included while supplies last.
AMNIBUS, an online shop for original anime and manga merchandise, has begun taking orders for 11 types of new Made in Abyss "Sports Day" ver. goods, including trading acrylic stands, cards, and can badges, starting August 1.
Maison de FLEUR is releasing its first-ever collaboration with the character SIROTAN, a collection of bags, pouches, and charms in soft ivory, sax, and pink tones, with pre-orders opening August 11 and in-store sales beginning August 21, 2026.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for 12 types of TV anime "Medalist" products featuring newly illustrated China dress ver. artwork, including a Trading Acrylic Stand, Trading Glitter Can Badge, and Multi Desk Mat.
KLab Inc. has announced that My Hero Academia UNITED SURVIVAL, the new app game based on the My Hero Academia anime series, has been simultaneously featured on the App Store and Google Play, with an in-game item gift for all players to mark the occasion.
PIE International is releasing "Ocean," a pop-up picture book by Elena Selena, on August 21. Intricate paper engineering and luxurious finishing bring colorful fish and glowing jellyfish to life on every page, making it as much an art book as a story to read.
NATURAL BEAUTY BASIC is releasing its first-ever collaboration with Sanrio's Pompompurin to mark both brands' 30th anniversaries, with a 12-piece lineup of T-shirts, cardigans, bags, and accessories launching August 10, 2026 at stores nationwide and on the mix.tokyo online store.
AEON Fantasy is rolling out the Sanrio Characters Tortoiseshell-Style Tassel Keychain, a six-design lineup featuring Hello Kitty, My Melody, and Cinnamoroll, at its cashless Kapuebo capsule toy machines starting August 13, 2026.
Ikebukuro HUMAX Cinemas has released additional details for its special screening of all 13 episodes of the TV anime Serial Experiments Lain, tied to fashion brand SEVESKIG's collaboration project "let's all love lain." A newly drawn key visual by Yoshitoshi ABe has also been unveiled.
TAG Heuer is marking the final F1 Dutch Grand Prix at Zandvoort with two new 38 mm TAG Heuer Formula 1 Solargraph watches, limited to 1,500 and 1,000 pieces and available from August 2026.
Amiami and Gift are opening a joint "Amiami × Gift" booth at Comic Market 108 on August 15 and 16, 2026, selling new plush toys from Gift's fumofumo series and previewing upcoming releases, with free giveaways including an original Amiko-chan umai bou snack and a Gakuen Idolmaster special-issue plush guidebook.
Toy maker Agatsuma is launching "Twist & Build! Anpanman Cup Noodle Factory," an educational toy that lets kids recreate the cup noodle-making process at home, developed with special cooperation from Nissin Foods. It goes on sale nationwide September 18, 2026.
FREAK'S STORE's official online store, Daytona Park, is the first to reveal the 2026 Fall/Winter special-order Barbour collections from FREAK'S STORE, Firsthand, and Freada, featuring updated takes on the Bedale and Borrowdale alongside the newly added Transport model, with sales starting at FREAK'S STORE stores at the same time.
A new 1/5 scale painted figure of ベルドール "Roze" in a black underwear version has been announced by Bfull FOTS JAPAN, with pre-orders open now through October 20, 2026, and a scheduled release at the end of February 2027.
Good Smile Company's G.S.Collection line adds a 1/7 scale figure of Nagisa, the Tea Party's host at Trinity General School in the popular game Blue Archive, with pre-orders opening August 7, 2026 (Friday) ahead of a September 2027 release.
Ahead of Azur Lane's 9th anniversary in Japan, Cake.jp is releasing cake cans featuring 10 popular characters, each paired with an original coaster in the character's image color, starting August 7.
Osaka hat brand CAMURI is releasing the Seersucker Short visor Cap (CA-009), a breathable seersucker take on its long-running Short visor Cap developed in response to customer reviews, available in navy, white, and mustard from ¥8,800, with a KIDS size at ¥5,280.
New Disney Twisted-Wonderland merchandise featuring new "The Culinary Crucible" artwork of 23 characters, including Riddle Rosehearts, Malleus Draconia, and Grim, goes on sale October 24, 2026. Animate is also holding a Halloween fair through November 23 with a bonus clear card for qualifying purchases.
EYEUP is releasing a new BLUE LOCK Puchi Bear merchandise lineup with newly drawn illustrations, including mascots, a plush pouch, a Nuinui Bag, a card case, acrylic key chains, acrylic stands, acrylic marker charms, and trading can badges, arriving at retailers nationwide from December 2026.
FamilyMart Online is releasing two glow-in-the-dark T-shirts and a set of acrylic charms inspired by mystery magazine "Mu," tying into FamilyMart's "Same Price, 45% More" campaign, from August 7, 2026.
Kids brand Fluffy BROTHERS has released a new Minecraft-themed apparel collection, including the return of last year's popular Diamond Sword setup, through its official online store and Rakuten shop.
A no-miss online lottery featuring Gorogoro Nyansuke merchandise launches on Hanikuji Land on August 7, 2026, with a lineup of tote bags, pouches, keychains, and more featuring both fan-favorite illustrations and two newly drawn designs.
Mobile Factory's location-based game series Station Memories! is holding a collaboration campaign with the TV anime The Melancholy of Haruhi Suzumiya from September 2 to September 30, 2026, featuring a limited-time gacha and a raid battle against Ryoko Asakura.
To mark the second anniversary of its release, the Nintendo Switch download version of Him, the Smile & bloom is now on sale for 40% off through the Nintendo eShop.
CCMC has launched Hololive Fantasy Battle for Steam and Nintendo Switch under its hololive Production derivative-game brand holo Indie. The 2.5D versus action game features artwork by illustrator Komainu and lets up to four players battle as Usada Pekora, Shiranui Flare, Shirogane Noel, and Houshou Marine, with a 25% off launch sale running for the game's first seven days.
HOUSE OF SINN PURETÉ, the new everyday-friendly line from Japanese fragrance brand SINN PURETÉ, is introducing an Etiquette Hair & Body Mist in five scents for hair, skin, and clothing, with early sales starting August 7, 2026.
Tohakusha Inc. is expanding "Identity V HOKKAIDONEO," a collaboration between Identity V and creators from Japan and overseas, with newly drawn illustration merchandise going on sale at animate stores in Taiwan, Thailand, Malaysia, the UK, North America, and Korea starting August 2026.
gumi is releasing a third wave of original merchandise featuring in-game illustrations from the mobile game JoJo's Bizarre Adventure: Ora Ora Overdrive. The lineup arrives at Animate stores nationwide and the Animate online shop on August 21, 2026.
A limited-time collaboration café marking the 7th anniversary of the YouTube anime KAREKORE OF MIXED BLOOD, "KAREKORE DI7ER," runs at MARY BURGER Seibu Shibuya from September 4 to 27, 2026, with exclusive menus, original goods, and novelties, and reservations opening August 16.
AmiAmi is releasing a new Liberated from Paradise merchandise lineup in November 2026, including big acrylic stands, trading acrylic keychains and can badges, a full-graphic T-shirt, a multi desk mat, a B2 tapestry, acrylic blocks, and character fine boards.
Louis Vuitton has released new men's bag charms, including the Bag Charm LV Louis Bear, a miniature recreation of a runway look from the 2026 Fall/Winter men's fashion show, and the Bag Charm Mini Steamer, a miniature pouch inspired by an iconic bag.
A TV anime Lycoris Recoil POP UP STORE opens at SHIBUYA109 Shibuya Store and SHIBUYA109 Abeno Store from August 28 to September 6, 2026, offering newly illustrated wa-modern themed goods along with a matching online sale for fans who can't visit in person.
ME-Q, a custom-goods printing service operated by MAW Co., Ltd. in Osaka, has begun selling hologram stickers and glitter stickers that shimmer depending on the angle of light, available to order from just one piece using a photo, illustration, logo, or character design.
MILKFED. is releasing the second installment of its Teletubbies collaboration collection, featuring two T-shirt designs and a zip hoodie inspired by Tinky Winky, Dipsy, Laa-Laa, and Po, with pre-orders opening August 7, 2026 on the official online store calif and at MILKFED. stores nationwide.
Miu Miu reinterprets its early-2000s archive shoe as part of the MIU MIU SIGNATURES line, with a lighter iconic sole, refined leather-and-suede uppers, and a crystal-embroidered special model first shown at the Fall/Winter 2026 show.
KLab's hero action game My Hero Academia UNITED SURVIVAL, nicknamed Hero Saba, has reached No. 1 on the App Store's free game ranking, and every player is receiving an LR Collection item as a commemorative gift.
New samurai-themed original-illustration merchandise for TV anime "Nippon Sangoku: The Three Nations of the Crimson Sun" launches October 10, alongside an Animate fair through November 1 offering a bonus postcard with purchases
Nyanko Daishoten Online, PONOS's official The Battle Cats store, has added a 2027 wall calendar and two new plush toys depicting the characters in their food stall-era appearance, both featured in the web manga "ネコテン," starting August 7, 2026.
Starting August 7, 2026, the online lottery service Marukuji is offering newly illustrated chibi character goods from the anime Orb: On the Movements of the Earth, featuring Rafal, Nowak, Oczy, Badeni, Jolenta, Schmidt, and Draka, priced at 770 yen per draw.
New original character goods featuring newly drawn Kiratto Pri☆Chan illustrations, part of the Pretty Series 15th anniversary celebration, are now available on Marukuji, the online lottery service, running from July 31 to August 30, 2026.
RAKU CAFE's Ikebukuro and Shinsaibashi locations are teaming up with the TV anime "I Want to Love You Till Your Dying Day" from August 27 to September 29, with exclusive illustration cards, original goods, a limited-time menu, decorative displays, and an X giveaway campaign.
Nijigen COSPA is releasing new Cure Arcana Shadow merchandise from Star Detective Precure!, including a T-shirt, acrylic stand, pass case, and cushion cover featuring newly drawn illustrations.
Suikoden STAR LEAP, the franchise's first entirely new title in 14 years, launched in Japan today for iOS and Android, with details on its first in-game event also revealed.
Tokyo Gets Co., Ltd. is releasing new merchandise featuring newly drawn Summer Pockets REFLECTION BLUE illustrations of the characters enjoying a water gun fight, with pre-orders open from August 7 to August 24, 2026 at Gets-Oshi Mart.
Kuji Colle, an online lottery service operated by TEAM Entertainment, begins selling original merchandise for the game app takt op. Symphony on August 7, 2026, including acrylic boards, stands, blocks, and cards made with original artwork.
Charaditional Toy, a brand built around the theme of "Characters × Japanese Tradition," is releasing a new Otsukimi (moon-viewing) themed merchandise lineup for TV anime "A Terrified Teacher at Ghoul School!," featuring newly drawn character illustrations. Pre-orders run from August 7 to August 28, 2026, via Gets Oshi Mart.
Team Entertainment has launched an online lottery featuring original merchandise from the pachislot machine 'L Tokyo Ghoul' on the Kujico platform, with sales running from August 7 through August 31, 2026.
The MDLX line marks the 40th anniversary of The Transformers: The Movie with fully poseable figures of Optimus Prime, Bumblebee, and Megatron finished in colors inspired by the film. Pre-orders are open now, with release planned for December 2026.
Starting August 21, 2026, GiGO group stores nationwide will begin offering "VSPO! Deformed Figure Vol. 7," a new GiGO-exclusive crane game prize featuring Yakumo Beni and Yumeno Akari, with more entries in the series planned to follow.
212 KITCHEN STORE is releasing its original Sanrio collaboration collection, HAPPY PARLOR, featuring around 90 items designed around Hello Kitty, HAPIDANBUI, and Sanrio Characters, with early sales starting August 6 at the official online store ahead of the nationwide in-store launch on August 8.
A new lineup of original goods based on TV anime "Agents of the Four Seasons: Dance of Spring" has opened for pre-order, including can badges, acrylic stands, keychains, and more.
Kenelephant is releasing a new capsule toy line built around illustrator and manga artist Seiichi Hayashi's poetic artwork, including scenes from his classic Red Colored Elegy, as part of the ALTERNATIVE COMIC SALON series arriving in late August 2026.
Kuji Q is resuming online sales of its lottery merchandise for TV anime "The Angel Next Door Spoils Me Rotten Season 2" - A Morning Moment, from August 3 to August 31, following strong demand after its February launch.
Fashion brand antiqua has opened pre-orders for its 2026 fall/winter outerwear collection, offering an original bag as a free gift, available only through this promotion, to customers who reserve select pieces from the 10-style lineup while supplies last.
Attack on Titan: Brave Order, the mobile RPG based on the anime Attack on Titan, has launched a new event, "The Boy Who Wanted to Know Freedom," starting August 6, 2026, along with a new gacha featuring Mikasa Ackerman, Armin Arlert, and Eren Yeager, plus the addition of Chapters 40 and 41.
Hobby sakura's 1/7 scale completed figure of Hot Summer Dream Justia from BrownDust2 is now available for pre-order at AmiAmi, priced at 25,300 yen (tax included) with a release scheduled for August 2027.
DKB, whose Japan debut was recently announced, is teaming up with labelmate MXV for a two-man live on August 23, bringing together two Japan-Korea boys groups for a night of collaborative performances.
Nijigen Cospa is releasing full-color T-shirts with an exclusive aurora hologram sticker featuring Saki Hanami, Temari Tsukimura, Kotone Fujita, Lilja Katsuragi, and Sumika Shiun from Gakuen Idolmaster, on sale during the pre-sale final for the LIVE TOUR -標- Final Performance, from August 6 to 16, 2026 via Asobi Store.
AmiAmi, a major hobby retailer, is currently offering the GODDESS OF VICTORY: NIKKE Red Hood 1/12 Scale Plastic Kit for pre-order. The kit comes with an extensive selection of interchangeable parts, including multiple face options, hand parts, and accessories such as a wire and cassette player.
Wagokoro's chopstick and chopstick-rest brand Hashiya Mansaku is adding "Hakue-bashi," gold- and silver-lacquered chopsticks handcrafted using Fukui Prefecture's Wakasa-nuri technique, to its lineup starting Friday, August 7, at its stores and on "The Ichi" online shop.
CCMC has opened the Steam store page for Deco! hololive Sticker Battle, a sticker-album management strategy game from its hololive Production derivative-game brand holo Indie, developed by PREAPP PARTNERS. Players decorate a roster of 12 hololive talents with stickers, build a team of up to three members, and battle it out automatically, with the full game set to launch on September 3, 2026.
Mattel International, the Japanese arm of major US toy maker Mattel, Inc., is releasing all five models in the Hot Wheels Car Culture Modern Classics line from early August 2026, recreating beloved 1980s and 90s cars with Real Riders tires and Metal/Metal construction.
The popular RTD "Jinx Gin Soda," made with British Old Tom Gin, returns to Lawson stores nationwide in limited quantities starting August 11, 2026.
A special broadcast for KAIJU NO. 8 THE GAME's 1st anniversary revealed two new ★5 characters, Reno Ichikawa and Kikoru Shinomiya, along with an eight-part lineup of anniversary events.
LUCY Oze Hatomachi by Hoshino Resorts is partnering with outdoor footwear brand KEEN for a one-night, two-day event called "LUCY x KEEN Outdoor Weekend," combining shoe fittings, a Leave No Trace workshop, an acoustic mini-live, and a guided hike through Oze.
Bandai Namco Entertainment has launched Season 5 of Kingdom: Hadou, bringing the "Battle of Bayou" (馬陽) story arc, seven new recruitable generals led by Moubu, and a limited-time Seven-Day Festival event.
Two new ready-to-drink highballs join the Scotch whisky brand "Big Peat" RTD series, launching in limited quantities at Lawson stores nationwide on August 11, alongside an X giveaway campaign.
Louis Vuitton's 2026 Fall-Winter Womenswear Collection introduces the "Luna Pumps," pairing an elongated pointed toe with an avant-garde curved heel finished in a horn-like texture.
Village Vanguard is now accepting online pre-orders for a limited collaboration collection with the manga Magical Girl Pink Blue, featuring merchandise that captures the series' dark world and the charm of its Pink and Blue characters.
Maison de FLEUR is marking Hanamaruobake's August 7 birthday with a four-piece collaboration collection starring Marumaru, Kokomaru, and Marun, open for pre-order from August 7 through August 23, 2026 via STRIPE CLUB and ZOZOTOWN.
Maruyama Coffee is turning its long-loved standard blend into a decaffeinated liquid coffee, "Decaf Maruyama Coffee Blend Iced Coffee," using SWISS WATER® processed beans and launching Friday, August 7.
Sneaker boutique KICKS LAB. is releasing an exclusive edition of Mizuno's WAVE PROPHECY LS on August 14, 2026, in two colorways priced at ¥27,500. The lifestyle sneaker pairs Mizuno's INFINITY WAVE technology with a design inspired by Japan's car and motorcycle culture.
Starting August 6, 2026, exclusive Village Vanguard collaboration merchandise for Mominin goes up for pre-order at the Village Vanguard Online Store, reimagining the character Momi Ham in the style of famous paintings across cushions, keychains, a hoodie, and more.
Monster Strike revives its "Again Gacha" event on August 10, letting players pick a course for up to 200 free pulls, unlock community-wide bonus rewards as the total pull count climbs, and enter an X campaign for a chance to win a pure gold "Age Gacha-kun."
AltPlus is marking the 1st anniversary of the card RPG Morimens with a campaign running from August 6 through October 15, 2026, featuring daily SSR Fate Card giveaways, special missions, revival summons, and reservation rewards for the upcoming Version 2.2 update.
KLab's new hero action game My Hero Academia UNITED SURVIVAL, nicknamed Hero Saba, has officially launched, with global pre-registrations surpassing 1 million and unlocking a bonus reward alongside a 30-day login campaign and a new web shop.
earth music&ecology Japan Label is releasing an 8-piece collection inspired by TV anime Natsume's Book of Friends, featuring Nyanko-sensei-themed knitwear, apparel, and accessories, available for pre-order from August 7, 2026 on the STRIPE CLUB online store.
The official digital soundtrack for Voltage's Nintendo Switch title Neon Clash: Echoes of the Lost released on August 6, collecting all 23 tracks from the game, including the vocal theme songs performed by Shihoko Hirata.
The original soundtrack for TV anime Oedo Fire Slayer -The Legend of Phoenix-, composed by Yasuharu Takanashi, begins digital release on August 6 alongside the manga's sixth volume, with a comment from original author Shogo Imamura.
A free, two-day pop-up event lets visitors sample ice-cold mouthwash from the Okuchi series and try the brand's new foam mouthwash ahead of release, at Shibuya Scramble Square on August 15–16, 2026.
DMM Kuji launches an Onegai AiPri in-store lottery on August 7, 2026, offering exclusive plush toys, pass cases, and other original merchandise for 770 yen per draw.
Orion Beer Co., Ltd. and Mimona Co., Ltd.'s "OUTDOORSPICE Horinishi" are releasing a collaborative edamame-flavored spice blend on August 7, with a limited-edition mini carrying case for anyone who buys two bottles together.
Zenrin's map-themed brand Map Design GALLERY is releasing a collaboration line with TV anime 【Oshi no Ko】 starting August 7, 2026, including 47 prefecture-themed charm pin badges, Kyushu region acrylic magnets, and regional tote bags tied to the show's nationwide 47 Prefectures project.
A new free-to-play browser game called Pawtopia has launched, combining a merge puzzle with room decorating so players can furnish a cozy home for two roaming cats without any download, time limit, or score pressure.
Peak Design, the San Francisco gear brand, introduces "City Line," a new bag collection for city living. The six-model lineup includes a sling, crossbody bags, a tote, and backpacks, and launches in Japan on August 8, 2026.
Starting August 6, Fangamer Japan is releasing its first lineup of official "PEAK" goods — a campfire-themed T-shirt, a keychain, and a sticker set — for fans of the cooperative climbing game.
Petit Loup has released four new outerwear designs and a color formal series for its 12cm plush bear costume line, also compatible with the popular 17cm size, now available online and in stores.
Tokushima-based patisserie PRISM, led by chef Yusaku Shibata, is opening PRISMIC, a new sweets boutique and salon that reimagines its signature desserts for Tokyo, in the Aoyama area on Saturday, August 8, 2026.
American cookie brand PUG is expanding its Boston Cookie line with three new "Bold Boston Cookie" flavors plus two summer-only seasonal cookies, rolling out at stores across Japan from Friday, August 7.
PUMA introduces "SUEDE BLOOM," a women's model within its "NEVER NOT SUEDE" campaign that pairs the classic SUEDE silhouette with faux pearl details and two styles of interchangeable laces, arriving Thursday, August 13.
A collaboration campaign between ROUND1 and Puella Magi Madoka Magica the Movie -Walpurgisnacht: Rising- will run at ROUND1 locations nationwide from August 28 to November 29, 2026, featuring collaboration menus and packs, a themed room, original merchandise, capsule toys, and a bowling score campaign.
Ken Elephant's Sanrio Characters Coin Case series returns with a second volume featuring Pochacco, Keroppi, Pekkle, Marron Cream, Patty & Jimmy, and a newly designed Hello Kitty, arriving in capsule toy and boxed versions from mid-August 2026.
A new luxury apartment, SHOGUN PRIVATE RESIDENCE Shibuya Miyashita Park, opens on August 6, 2026, just a 2-minute walk from Shibuya Station and close to Miyashita Park. The whole-floor residence offers over 70 square meters of space and sleeps up to 6 guests.
The anime-style action RPG SoulWorker rolled out the second wave of its "Fall from Grace" Episode 3.0 update on August 6, 2026, adding a new main quest, the high-difficulty raids Last Standing and Hired Muscle, a new Core Equipment gear system, and the Mystic A.R Card War Princess Arua, alongside the limited-time Fist Seal Event running through September 3.
Starbucks® COFFEE OF THE DAY is adding its first flavored variety, Café Mocha, to the bottled coffee lineup starting Tuesday, August 18 — a bittersweet, grown-up take on a Starbucks classic.
TERAVIT, the free-to-play sandbox game where players build their own worlds, has launched the limited-time "TERAVIT Summer Seaside 2026" event on August 6, adding a beach-themed water gun battle minigame, mermaid-inspired skins, and a jewel purchase bonus campaign running through September 3.
From September 16 to November 2, 2026, Cafe & Dining ZelkovA at The Strings Omotesando in Tokyo is offering a limited-time "Purple Bloom Afternoon Tea," an 11-item lineup of purple-hued sweets and savories built around sweet potato, chestnut, and Kyoho grapes.
Tiger Corporation is refreshing its long-selling vacuum bottle lineup with the ultra-light Vacuum Insulated Bottle MMP-V020/V030 and MMZ-V035/V050/V060, featuring the one-piece らくらくキャップ, dishwasher-safe parts, and an even lighter feel from Tiger's proprietary spinning process, launching September 1, 2026.
Ken Elephant is turning Toei's iconic opening visuals into capsule toys, including movie pamphlet bags, a handkerchief, an acrylic block, and a ticket case, arriving in late August 2026.
Kodansha is releasing a 304-page, full-color book on August 7, 2026, tracing 60 years of Tsuburaya Productions' tokusatsu history, covering every entry in the Ultraman Series in detail alongside more than 30 other classic Tsuburaya tokusatsu titles, priced at ¥16,500.
Ultra New Planning will release five designs of "Akubi Girl" slide acrylic keychains as capsule toys at capsule toy vending locations nationwide from August 22, 2026, with acrylic parts that slide to reveal a different design of Akubi-chan.
APEX's 1/7 scale completed figure of Wilhelmina Water Park Queen Ver. from BrownDust2 is now available for pre-order at AmiAmi, priced at 21,670 yen (tax included) with a release scheduled for June 2027.
Launching September 23, 2026, Burberry Beauty adds a new fragrance to its Goddess collection — "Burberry Goddess Amber Vanilla Eau de Parfum Intense," built around a roasted vanilla note for a deeper, more refined sense of warmth.
A Koshu Inden gamaguchi coin purse featuring Pochita from Chainsaw Man – The Movie: Reze Arc, crafted by Kofu-based workshop Inden no Yamamoto, opens for pre-order on PochiMart starting August 4, 2026.
The restaurant-management simulation game has added a limited-time challenge event called "Crimson Fruit — Ruby Glow" along with two pickup gacha banners featuring staff in special chef coat outfits, both running through August 18.
Since launching on May 20, 2026, ZEN Co., Ltd.'s DALULU character keychains, which blend Japan's daruma lucky charm with the twelve zodiac animals, have proven a hit with buyers. The mascots are now available at ZEN's online store, several Don Quijote locations, and the Tokyo Metropolitan Government Building's north observation deck.
DeAGOSTINI Japan has opened pre-orders for Neon Genesis Evangelion Osechi 2027, a New Year osechi set with an originally designed tiered box, mech- and character-themed dishes, and exclusive bonus items including a water-repellent furoshiki and celebratory chopsticks.
EYEUP is releasing four new Ghost-type Pokémon goods items — an Acrylic Marker Charm Set, a Domiteria Key Chain, and two sizes of Honeycomb Acrylic Magnet — arriving at retailers nationwide from September 2026, with pre-orders open now at the EYEUP Official Online Store.
MD Holdings is adding a black sesame caramel and sea salt mix to its Happy Popcorn series, growing the lineup to 18 flavors nationwide from September 1, 2026.
Helena Rubinstein's new P.C. Skinmunity EXO Serum launches nationwide in Japan on August 7, 2026, powered by [EXO] SAM™ technology and 1 billion [EXO] stem cells developed in partnership with Korean dermatology clinic Clinique HUS,HU.
Hotel New Otani Makuhari is offering a new "nui-katsu" stay plan for spending time with a favorite stuffed animal, available from August 8, 2026 through March 31, 2027, with perks that include a mini bed for the stuffed animal, matching eye masks, and a colored drink voucher.
C4 Connect's mobile RPG Idle Girls ~The Girls of One Hundred Flowers~ has launched the large-scale summer event "Kyoraku Chronicle," set in the otherworldly city of Kyoraku and running August 4–17, 2026, introducing new EX sub-general Phantom Abe no Seimei and new UR sub-general 月見月夜光.
iFace adds a Mickey Mouse-themed grip holder to its MagSafe-compatible MagSynq series, combining a three-dimensional Mickey icon with drop prevention and stand functions, available in three colors from August 5, 2026.
Enoteca will begin selling two natural wines from Jean-Yves Millaire, a biodynamic producer in Bordeaux's Fronsac appellation, starting in August — a single-varietal Cabernet Franc and a Petit Verdot, each priced at ¥4,180 tax included.
Family restaurant chain Joyfull is running Waves 3 and 4 of its Demon Slayer: Kimetsu no Yaiba collaboration campaign, adding seven new character-inspired menu items alongside continuing favorites, limited novelties, capsule toys, and SNS giveaways from August 18 through September 29, 2026.
Sync Innovation Co., Ltd. has opened pre-orders for new TV anime Jujutsu Kaisen merchandise featuring mini characters from the popular Chipokke series, with can badges, stickers, and more in the lineup.
KEYUCA has added a 20cm shallow strainer and a 21cm stainless steel plate to its dishwasher-safe Looza Series, letting the same piece carry ingredients from prep and draining straight to the table so there are fewer dishes to wash.
Dole's Mottainai Fruit Project, known for rescuing off-spec bananas, now reaches domestically grown fruit. The result is Kirin Hyoketsu® mottainai Shiranui, a canned chuhai made with cosmetically imperfect Kumamoto-grown shiranui citrus, available nationwide from August 18, 2026.
M·A·C is expanding its Glow Play line with the Glow Play Bouncy Highlighter, a balm-and-powder hybrid with a soft, mochi-like texture available in seven sheer, shimmering shades, launching August 7, 2026. Two previously limited-edition Glow Play Tendertalk Lip Balm shades also return as permanent additions on the same day.
The Maebashi Chamber of Commerce and Industry has reissued Kyuchomei e no Tabi, a booklet tracing the history of 44 town names that disappeared from the city decades ago, after years of requests from citizens and member businesses.
Life on Products' fragrance brand mercyu is adding two new scents, Classic Osmanthus and Candy Cosmos, to its popular Nordic Collection Spill-Resistant Reed Diffuser series, with sales starting August 24, 2026.
Mizkan is releasing "Fruitis™ Rich Peach," a chilled, ready-to-drink fruit vinegar drink made with peach pulp, in limited quantities at select channels starting August 4.
Momosuzu Nene held her first solo live, "Rise Up * NENENENENENENENE Full Flourish," at Tokyo Garden Theater on July 29, delivering a story of full flourish told through evolving costumes and stages.
Kodansha's Children's Business Division is releasing the Monchhichi Gyugyutto! Sticker Book on August 6, 2026, packed with 287 stickers spanning classic brown Monchhichi to colorful new trend designs, along with message cards, for ¥1,650 (tax included).
Newsweek Japan's August 11 and 18 double issue is on sale now with a special report on anime beloved around the world. Writers from the United States, France, Italy, China, South Korea, Saudi Arabia, Brazil, and the Philippines explore how titles such as Neon Genesis Evangelion, Saint Seiya, and Crayon Shin-chan won hearts across borders.
Tokyo's an-butter sweets specialty shop Okada Kinsei Anbataya returns to Sunste Okayama for a limited-time pop-up from August 5 (Wednesday) through August 18 (Tuesday), 2026, one year after its previous visit, bringing the Uji Matcha Galette and Anbuta Pan to Okayama for the first time alongside the shop's signature Anbuta Financier.
Pokémon Pokopia's first paid DLC, Bubbly Basin, releases on August 5, 2026, and the game's area gate has appeared at Yokohama Red Brick Warehouse for a real-world event running August 6 to 9. The Minatomirai Line's train cars are wrapped in a Bubbly Basin theme from August 2 through September 25, with Minatomirai Station itself decorated August 3 to 9.
Prime 1 Studio has added a 1/15-scale Brachiosaurus statue from the movie Jurassic Park to its Legacy Museum Collection, standing about 128cm tall and including a bonus John Hammond figure. Pre-orders open August 4, with release scheduled for December 2027 to March 2028.
Japanese beauty and self-care brand Qina is releasing its second product, the Qina Mask facial sheet mask, in early sale on Qoo10 from August 4, 2026, alongside Qoo10's "Mega Debut" campaign featuring limited-time pricing and a livestream purchase bonus.
Royal Copenhagen introduces Bespoke, a limited-time, limited-quantity service that hand-paints a chosen name inside a cup, available across four items from three collections through the official online store and the Shin-Marunouchi Building store.
Gakken has revealed the cover of Learning Kabuki for the First Time with Sanrio Characters, a cute and easy-to-understand kabuki guidebook arriving September 17, 2026, that also features a talk between the supervisor of Sanrio Puroland's KAWAII KABUKI stage show and the president of Sanrio Entertainment.
The original character Sophia F. Shirring, drawn by popular illustrator Takamine Nadare, is getting a 1/6 scale Magician Bunny Ver. figure from Partylook, available in both a deluxe edition and a standard edition.
Suntory is expanding its long-running Horoyoi series with two new flavors, "Lemonade Sour" and "Kiwi Fizz," launching as year-round additions across Japan on Tuesday, October 6.
Trickle Co., Ltd.'s oral care brand SWAG is bringing back its popular original cup, previously sold out, and celebrating the restock with a limited-quantity "SWAG Special Set" available only through its official online store from August 4, 2026.
Tiger Corporation is expanding its one-push mug bottle lineup with the Vacuum Insulated Bottle MKR-V035/V050/V060 and MTR-V075/V088, featuring the easy-care らくらくキャップ, dishwasher-safe parts, and a lighter feel from Tiger's proprietary spinning process, launching September 1, 2026.
Filmarks Revival brings Train to Busan back to Japanese theaters in 4K for one week from August 21, with a limited "blood-stained boarding ticket" gift themed around the film's Seoul-to-Busan train journey given out to moviegoers while supplies last.
VECUA Honey's honey-based Wonder Honey series adds two new autumn fragrances, Pure Kinmokusei and Kinmokusei Fig, to its hand creams and introduces a new sparkling perfume oil, on sale in limited quantities from August 4, 2026.
MAGI ARTS has released a 1/7 scale completed figure of Yuki Mizukami from Wonderful Everyday Down the Rabbit-Hole, now available for pre-order at Amiami in Deluxe and Regular editions. Prices are ¥27,280 and ¥25,080 (tax included), with release scheduled for February 2027.
Yokohama Grand InterContinental Hotel's Lounge & Bar "Marine Blue" is serving Parfait Raisin, a seasonal parfait starring Shine Muscat and Kyoho grapes, from September 14 to November 30, 2026, layering the two grapes' contrasting colors, aromas and flavors into one autumn dessert.
Zojirushi's new 200mL Stainless Steel Soup Jar (SW-NA20), launching September 1, is compact enough to slip into a bag alongside a bento, and its Thermo Ring structure keeps soup or miso soup above 62°C for six hours.
SLD Co., Ltd. has added a new lineup of seven thick, fluffy French toast dishes at #802 CAFE&DINER Shibuya, ranging from four brulee-style sweet versions to three savory plates served only at dinner.
DMM GAMES' fantasy RPG FLOWER KNIGHT GIRL receives an update on August 3, 2026, introducing the new event The Witch Who Inherits the Sacred Tree, along with new gacha characters and character quests.
Benelic Co., Ltd. launches the second installment of its Galaxy Jewelry ICECREAM capsule toy series, featuring translucent, gem-like ice cream keychains inspired by Earth, the Moon, Mars, Saturn, and Neptune, arriving at capsule toy vending machines nationwide from late August 2026.
A new line of IDOLiSH7 merchandise built around the "Kapurikko Hoobaru" visual, previously seen on acrylic stands, brings the artwork to a pill case, double mirror, bangs clip, and 16-design sticker collection, arriving in early October 2026 from Movic.
JAPAN 47 GO highlights five fireworks festivals taking place across Japan this August, from Hiroshima's Yassa Hanabi Festa to Tochigi's final Sontoku Summer Festival, complete with dates and links to crowd forecasts and route search.
Sync Innovation Co., Ltd. has opened pre-orders for new TV anime Jujutsu Kaisen merchandise featuring mini characters from the popular "mochocho" series, with a tightly-packed, eye-catching design.
A new incense series called "Japanese Gardens" reinterprets the atmosphere of five traditional Japanese garden styles through scent, launching August 3.
A new lineup of goods celebrating manga artist Miyuki Mitsubachi's 20th career anniversary, featuring artwork from Spring Storm and Monster, Stray Cat & Wolf, It’s Strictly Business, and Cheeky Brat, goes on sale through eeo Store online from July 31, with in-store sales starting September 12, 2026.
Sho-Bi-Doh has opened pre-orders for a new My Hero Academia travel goods series featuring plush mascots, name tags, and PVC-pocket bags for nine characters, with general sales planned for early December.
Nagomi Yoneya is offering a seasonal kingyokukan yokan called 水底のかくれんぼ, with a ramune flavor and clear, cool coloring designed to evoke goldfish swimming in water, available for a limited time through late August 2026.
NIC♡RY, a new "Shibuya-kei" girls rap duo updating Heisei-era Shibuya street culture for the Reiwa era, will release their first mini album, "NIC♡RY," digitally on August 7, following a surprise announcement made at their live debut at TGC KIDS Fes 2026.
Garena is developing Palworld Online, a new smartphone game based on Pocketpair's Palworld, reimagining the original's depth, freedom, and scale for mobile with online multiplayer, shared bases, and an original story, with release planned for 2026.
Shobido is celebrating the 100th anniversary of the original Winnie the Pooh with the Red Shirt Friends Series and the matching Outfit-Swap Hand Cream Series, featuring hair clips, key charms, and pouches, rolling out from July 2026.
Ahead of the STEINS;GATE Final Mission pop-up event at Belle Salle Akihabara on August 29 and 30, 2026, a second wave of merchandise has been revealed, including thermal tumblers, muffler towels, Future Gadget Laboratory floor mats and noren curtains, huke-designed original goods, and a full 100-design lottery can badge lineup, alongside a second round of advance online ordering and entry reservations opening August 4.
Suntory is releasing the limited-edition "ROKU Yuzu Yukimi Edition" gin nationwide from October 6, along with the brand's first canned product, "ROKU Premium Gin Soda," at convenience stores across Japan on the same day.
Movic is opening pre-orders for チケコレ, a 24-design ticket-style collectible line featuring scenes from the TV anime Tamon's B-Side, sized to carry around or slip into a phone case.
A new capsule toy series from THE ARTIST COLLECTION featuring Ayumi Hamasaki launches July 31, 2026, with three sets of collectible pin badges (33 designs total) based on jacket artwork from her singles and albums, from A Song for ×× to mimosa.
AmiAmi is now taking pre-orders for a 1/7 scale figure of Taihou from Azur Lane in a yukata, produced under FuRyu's F:NEX brand and scheduled to release in March 2027.
SAT-BOX has opened pre-orders for the Nintendo Switch version of Blast Off! Summer Showdown, a party game packed with 10 summer-themed mini-games for up to four players, while the Steam store page is now live as well.
Brown Dust 2 has added Character Cassette 10 "合龍伝," a new costume for Tenshu's Heir Glacia, and the limited-time season event "The Successor," along with new Daily Stories, prestige skins, and a character consultation feature.
A new chapter has arrived in CODE GEASS Lelouch of the Rebellion Lost Stories for smartphones and PC, bringing a limited-time campaign with training materials and Sakuradite rewards, two pickup scouts introducing new pilots, and a signed shikishi board giveaway campaign.
EXNOA has launched a new scenario event, "So Hot! The Hadomakas! - Heavenly Resort Plan," in the RPG Crave Saga - Master of Bonds, running from July 29 to August 12, alongside the second part of the 3.5th anniversary eve festival campaign.
FREAK'S STORE is releasing a special SANRIO CHARACTERS collaboration collection featuring American-comic-style print T-shirts and playful charms with cute motifs that hide the characters' faces, spanning Hello Kitty, Cinnamoroll, Kuromi, My Melody, and HAPIDANBUI.
AmiAmi, a major hobby retailer, is currently offering pre-orders for the GODDESS OF VICTORY: NIKKE Cinderella Beautiful Me 1/7 Scale Figure from Good Smile Arts Shanghai. The figure faithfully recreates Cinderella's stylish apparel costume, from her striking expression to her sheer knit top.
CAVE Interactive Co., Ltd. has launched Midsummer Memories -Maritime Patrol for Lovers-, the first of its major summer events in the shooting RPG Gothic wa Mahou Otome -Contract with me, right away!-, running from July 30, 2026, alongside a lineup of 2026 summer login bonuses, gacha, and campaigns.
General housewares maker Hack Co., Ltd. is relaunching its popular wagon-shaped Popcorn Maker, which has sold 20,000 units to date, from August 2026, alongside two newly launched manual food choppers, the Pull Chopper and the Push-Only 3-Way Chopper 1.2L.
funovo and Will have installed interior window panels that recreate the Former British Consulate Hakodate and traditional Japanese patterns using 3D printing in Will's new model house "CUBE+C," aiming to reproduce one-of-a-kind antique-style fixtures at dramatically lower cost.
Hide, a manga and storyboard artist who lives with three cats, has teamed up with Village Vanguard for a limited collaboration goods collection, with pre-orders open at the Village Vanguard Online Store from July 31 through August 18, 2026.
Hotel New Otani Makuhari is offering the sixth installment of its mystery-solving stay plan series, a hotel-wide puzzle game that has drawn more than 700 guests since it launched in 2021, available through September 30, 2026.
The smartphone game Isekai Kitchen has launched a new pickup gacha featuring ★3 Mirra (Swimsuit), with her appearance rate increased for a limited time.
A new book, "Japanese Manga Magazines: From the Late Edo Period to the Immediate Postwar Period — YUMOTO Koichi Collection," traces how Japan's manga magazines evolved from political satire and the "Ponchi" culture, through Ippei Okamoto's work and an era of press censorship, into the manga culture of today, illustrated with numerous images from a rare collection. The bilingual Japanese-English book, translated by Tamayo Samejima, goes on sale August 21.
JOURNAL STANDARD is releasing a Balmacaan Coat Cotton CORDURA WINDSTOPPER made exclusively with nanamica, reworking the brand's signature coat with a durable cotton-CORDURA blend, a windproof WINDSTOPPER liner, and a relaxed A-line silhouette.
KAMIHIME PROJECT has introduced two new limited Kamihime, Altair and Procyon, alongside a daily roulette offering up to 100 free gacha pulls, a TECHCROSS Fes login bonus, a new raid event, and other seasonal campaigns.
Two new pieces are joining Lisa Larson's "Nippon no Lisa Neko" series — the mountain-themed "Mata Tabi no Neko - Yama" and water-themed "Mata Tabi no Neko - Mizu" — marking the traveling cats' first appearance in Shigaraki ware, now available at the Tonkachi Store.
MEATBALL-SAN, a character who has become a hit through social media short videos, is opening its first pop-up shop at HMV&BOOKS SHIBUYA and HMV&BOOKS online, featuring new merchandise such as acrylic stands and a plushie, plus a special collaboration receipt for shoppers.
New LINE emoji featuring the cute chibi characters from MILGRAM, the viewer-participation music project by DECO*27, OTOIRO, and Takuya Yamanaka, launched on July 30, adding a playful touch to everyday chats.
Good Smile Company's Nendoroid Face Maker service has kicked off a collaboration with the newly available Nendoroid Celestia Ludenberg, offering six limited-edition face part designs for pre-order.
A new lineup of Miniature Okiagari Polon-chan figures, chosen in five colors through a fan poll at Tokyo Toy Show 2025, along with matching charms and keychains, goes on sale August 5, 2026 through the official online store.
![New [OSHI NO KO] T-Shirt and Photo-Style Mini Stickers Arrive from COSPA](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/b069c77d-42c8-454b-894d-503cc055aee6.jpeg)
COSPA is releasing a new [OSHI NO KO] T-shirt featuring Kurokawa Akane's "I Will Never Forgive Infidelity" design, along with six photo-style mini sticker sets, one for each of Ai, Aqua, Ruby, Arima Kana, Kurokawa Akane, and MEMcho, with pre-orders open now ahead of a mid-October 2026 release at the COSPA Online Shop and other retailers.
Oyatsu Company and jewelry brand U-TREASURE are releasing miniature pure gold versions of Baby-Star Ramen noodles and the BUTAMEN fork, each limited to 500 pieces worldwide, with pre-orders open from July 30 to September 9, 2026.
Pangaea Cafe & Bar, on the Rooftop Park at Shibuya PARCO's 10th floor, has started opening on Saturdays, Sundays, and public holidays from July 25, 2026, alongside an Instagram follow campaign offering a free vanilla ice cream on weekdays and a free matcha americano on weekends and holidays through the fall.
A new online lottery featuring newly drawn illustrations of Tanya Degurechaff from TV anime Saga of Tanya the Evil II launches on Kujibikido on August 6, 2026, running through August 27, with prizes including a jacket, a stainless mug, acrylic stand figures, keychains, and can badges.
The 10% DMM point back campaign celebrating the DMM GAMES release of SD Gundam G Generation ETERNAL has proven popular and will now run through August 10, 2026, extended from its original July 31 end date.
Amiami has opened pre-orders for a 1/7 scale finished figure of Yuki in her swimsuit from SHIBOYUGI: Playing Death Games to Put Food on the Table 44: CLOUDY BEACH, produced under the Design COCO brand. The figure is priced at 23,100 yen (tax included), with a release planned for July 2027.
Merchandise from the Sword Art Online POP UP SHOP, previously held at DiverCity Tokyo Plaza, is now available for post-event online order via the THEキャラ shopping site through August 17, 2026.
From August 5, Tully's Coffee is bringing its frozen drink lineup together under the name SHAQOOL and launching two new summer drinks, including a vanilla affogato flavor timed to its 29th anniversary.
UNI COFFEE ROASTERY, UNI DONUTS, and UNI COFFEE ROASTERY BON BON are adding five mango-based sweets and drinks, including a frappe, tart, shaved ice, donut, and panna cotta, for a limited time starting August 1, 2026.
Starting July 30, 2026, exclusive Village Vanguard collaboration merchandise for the countryside life simulation game Village in the Shade goes on sale at the Village Vanguard Online Store, timed to the game's release.
To mark manga artist Kazuo Umezz's 90th birthday, Village Vanguard is releasing limited apparel and goods featuring art from "Makoto-chan," "Senrei," and "Orochi" at 72 stores nationwide from August 7, with online pre-orders opening July 30 at 6:00 PM.
FAIRYTAIL is releasing a perfume collection inspired by the five members of Quintet from the TV anime "There's No Freaking Way I'll Be Your Lover! Unless...", with pre-orders opening July 30 at the DREAMING PRINCESS online store, Amazon, and Rakuten Ichiba.
Tachibana E-Shuhan's new "Mugen no Goun Mikuji Vol. 1" whisky lottery goes on sale July 30, 2026, limited to 466 entries at 4,980 yen each. Every draw delivers a bottle, with prizes ranging from Taketsuru 21 Years Old Pure Malt to Hakushu 12 and Hibiki Japanese Harmony.
![woofie Launches New Sand Cookie [Caramel & White Chocolate] and 10-Piece Assort at Shinjuku from August 1](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/1c482b7b-06d4-4dc4-9dc4-f9968602b5f9.jpeg)
A new Sand Cookie [Caramel & White Chocolate] and a Sand Cookie Assort 10-Piece box join woofie's lineup on August 1, 2026, available exclusively at Iito Lumine Shinjuku for a limited time.
Phoenixx Inc. will publish Zashikiwarashi Kareshi I LOVE Ramen, a yokai romantic comedy novel game by creator Arabana Nunu, with the Steam store page now live and a demo launching on August 20, 2026.
Bushiroad has released the first episode of "Chobitto Zero Rise," a comical new voice drama series following the daily lives of characters from the cross-media project ZERO RISE.
AMI PARIS adds a Japan-exclusive "Vert Celadon" colorway to its iconic "Paris Paris" handbags and wallet, pairing soft green with subtle blue tones on small-grain cowhide leather.
Asahi Draft Beer Autumn Mellow (Aki no Maroyaka), a limited-quantity addition to the "Maruef" lineup with extra malt and adjusted hops for a mellow, autumn-ready taste, goes on sale nationwide from August 18.
The Ascendance of a Bookworm SUMMER POP-UP STORE comes to TO POP-UP at Shibuya Sakura Stage from August 22 to 30, 2026, offering merchandise with summer-themed and newly drawn illustrations, and the event's key visual has now been unveiled.
A Nendoroid Basic of Hina Sorasaki (Dress), the feared head of the Disciplinary Committee at Gehenna Academy in the popular game Blue Archive, is now available for pre-order as of July 28, 2026, with a scheduled release in December 2026.
LTR Co., Ltd., a subsidiary of CL Holdings Co., Ltd., is opening Blue Lock Cafe -Blue Prison- in Shibuya, Tokyo, from August 20 to September 20, 2026, featuring food, drinks, and merchandise themed around TV anime Blue Lock's first season.
To mark its 10th anniversary, kimono rental chain VASARA is releasing six women's yukata 4-piece sets featuring newly drawn Blue Lock character illustrations, each limited to 50 sets and going on sale August 1, 2026 through its official online store.
Asahi Group Foods is releasing Calpis Specially Selected Butter Candy on September 28, a candy made with the rare Calpis Specially Selected Butter that delivers a rich, creamy buttery taste in a convenient individually wrapped format.
Calpis Co., Ltd. is releasing "Calpis Tokusen Butter Kinsei Orange Peel Butter," a new flavor developed with wine specialist Enoteca, in limited quantities from August 3 through the Tokusen Butter online shop and Enoteca Online.
Garden Kitchen Caramelo at Cerulean Tower Tokyu Hotel in Shibuya is holding its first-ever Silver Week Buffet from September 19 to 23, 2026, featuring tableside-carved roast beef, oven-fired pizza, and freshly piped mont blanc for three generations of family dining.
Kose Cosmeport's CLEARTURN brand is expanding its Gomenne Suhada line with two new facial washes — a moisturizing formula and a medicated acne-care formula — rolling out from August 21, 2026 at drugstores and retailers nationwide.
Taishukan Shoten has published 能と狂言の大事典, a new reference on Noh and Kyogen compiled by 65 specialists over 18 years with about 4,800 entries, covering the more than 600-year history of these traditional Japanese performing arts.
DOLCE FELICE's popular Tokyo Suica's Penguin Cream Sandwich Cookie is back on in-person sale, now available in limited quantities at NewDays+HANAGATAYA Gransta Tokyo Keiyo Street Store from July 1, 2026, following the closure of its previous storefront.
KADOKAWA's online lottery service "Kujibikido" is bringing back the popular Dr. STONE "Autumn Reading Edition" lottery, featuring original autumn-themed illustrations. Sales begin August 4, 2026 at 12:00 PM.
Earphone Guide’s Quick Guide to Kabuki, a beginner-friendly kabuki primer edited by Kumadorin Chaya, the community site run by Earphone Guide Co., Ltd., and written by Masayuki Nakamura, goes on sale in bookstores nationwide and online on Tuesday, July 28, 2026, from publisher JMAM.
FILA, the sports lifestyle brand born in Italy, and MARY QUANT are joining forces for the first time, launching a collaboration collection of knitwear, tops, a skirt, and bags on August 12, 2026.
From August 7, 2026, Flower Miffy is releasing a tulip-shaped organizer object featuring flowers drawn by Dick Bruna, along with a new florist apron outfit for its dress-up plush toys, and is giving away a mini bouquet with apron purchases while supplies last.
Flying Tiger Copenhagen has picked out 118 items from its Back to School Collection, part of 213 new products on sale from July 24, 2026, spanning room decor, stationery, and lunchtime goods to help refresh daily life for the new season.
HIKKY and Fuji Kyuko have opened a VR space themed on Fuji-Q Highland inside VRChat, letting visitors experience the amusement park's popular attractions for free at any time, alongside a fan community that has already topped 10,000 members.
gelato pique cafe is launching its first-ever collaboration with the Dragon Quest series, called PIQUE CAFE encounters DRAGON QUEST, from August 7 (Friday) to August 20 (Thursday), 2026. The lineup features cooling summer crepes, soda floats, and a sundae inspired by Zenithia Castle and its monsters, marking the franchise's 40th anniversary.
The G.E.M. Series Gintama Kamui Ver. 2 [Limited Reissue Edition] 1/8 scale completed figure is now available through AmiAmi and select distributors, with a release planned for December 2026.
A 1/6 scale figure of the police officer Nikita from GIRLS' FRONTLINE 2: EXILIUM is now available for pre-order at AmiAmi, capturing her poised stance with her signature rifle. The figure from Fat Company is scheduled for release in July 2027.
GODIVA Japan is releasing Nangoku Shirokuma Monaka Chocolate, an ice cream created with Kagoshima's Seika Foods that brings the flavor of Nangoku Shirokuma together with rich Belgian chocolate in an easy-to-eat monaka shell.
General merchandise maker Hac Co., Ltd. is releasing four new plush toys in August 2026 — a kiwi, a schnauzer, a mameshiba, and a pastel-colored bear — in 35 cm and 45 cm sizes, each with a suggested retail price of ¥1,980.
Maple confectionery specialty store HELLO MAPLI, inside JR Nagoya Takashimaya, is releasing its first new item since opening — Maple Fleur, a flower-shaped assorted sable cookie tin combining maple, pistachio chocolate, and hazelnut chocolate — from Saturday, August 1, 2026.
To celebrate its 60th anniversary, Sanburos's Japanese-culture brand Holiday Girl is releasing a new Tokaido Shinkansen collection featuring the 0 Series, 300 Series, and 923 Series Doctor Yellow T4 Formation, with T-shirts, magnets, and a denim jacket going on sale sequentially from late July 2026.
To mark its fifth anniversary, craft gin brand HOLON is launching its first non-alcoholic drink, HOLON GIN ORIGINAL 0.00%, open for pre-order from July 29, 2026, alongside a renewed version of its signature HOLON GIN ORIGINAL gin.
A Hoppe-chan pop-up shop hosted by Village Vanguard brings limited-edition keychains, hair ties, and stickers to Aichi from August 7 and Kanagawa from August 28, 2026.
Megahouse's Lucrea line is releasing a new complete figure of Madoka Higuchi from THE IDOLM@STER SHINY COLORS in her Palmier Rain View costume, available now through limited distribution including AmiAmi ahead of a February 2027 release.
iFace is releasing a new cafe-themed Peanuts mobile accessory collection featuring Snoopy in chef's attire alongside pancake and doughnut motifs. Sales begin July 29, 2026, at the iFace official site and Harajuku store, with rollout at retailers nationwide.
Izasa Nakatani Honpo, the Nara sushi brand known for kakinoha-zushi, begins selling a limited "Asuka" assortment through its online shop and Kintetsu station stores to mark the World Heritage listing of the Ancient Capitals of Asuka and Fujiwara.
Team Entertainment launches original Jing: King of Bandits character merchandise on the online lottery service Marukuji, featuring visual boards, glasses, acrylic stands, and can badges.
The limited-edition Okayama-Grown Shine Muscat Ice Bar from the JR PREMIUM SELECT SETOUCHI series returns for another year, going on sale August 4, 2026 at JR West station stores and 7-Eleven locations across western Japan and the Tokyo metropolitan area.
From July 23 to September 6, 2026, Karaoke Manekineko is hosting a Milky☆Subway collaboration campaign at locations nationwide, featuring yukata-themed exclusive merchandise, character drinks, and a themed collaboration room in Ikebukuro.
Cosmetics brand Kesalanpatharan is renewing the container and color lineup of its Glow Eye Color eyeshadow, adding three new shades formulated with a tone-control pearl for a natural, luminous gradient, launching Monday, August 3, 2026.
Kayac Inc. is rolling out "Series 2," the largest update yet for its Nintendo Switch fighting game Ketsu Battler, adding a paid DLC fighter, a new "Serious Zone" system, and four new stages, alongside a half-price sale and a new manga chapter debuting the same character.
SpiceSeed's figure division is opening pre-orders for "Kinnikuman Big Body," one of the Five Fated Princes, from 8:00 PM on July 31, alongside a simultaneous reorder of all four princes and a new damage-parts version.
Episodes of Kirarin Revolution will be released two at a time each week, streaming free for a limited period on ShoPro Anime Channel, the official YouTube channel.
Kirin Brewery is releasing limited-quantity autumn design cans for KIRIN ICHIBAN, KIRIN ICHIBAN Zero Sugar, and KIRIN ICHIBAN White Beer nationwide from Tuesday, August 25, 2026, with maple leaf, pampas grass, and ginkgo motifs that turn from yellow to orange when the cans are chilled.
Two new "Splash Guardian" class skins, Aurora Marine and Rescue Marine, arrive in the mobile RPG Lineage2M, alongside the "SUMMER DANCE & TREASURE" summer event running from July 29 to August 12, 2026, with swimsuit skins, buff items, and treasure-hunting rewards.
A prize-only caramel cheese popcorn multi-box inspired by Puella Magi Madoka Magica the Movie -Rebellion- comes with Kirarin Shizuku stickers and arrives at arcades and online crane games nationwide from the second week of August 2026, alongside the rerelease of the Soul Gem Lip and Cheek Charm from the TV anime.
Maebata Inc., a tableware maker headquartered in Tajimi, Gifu Prefecture, is releasing a new Disney & Pixar Toy Story lineup of stainless steel tumblers, stainless mugs, and coasters featuring Woody, Buzz Lightyear, the Aliens, and Lotso, with sequential sales beginning in early August 2026.
MFC STORE is restocking every item in its SpongeBob SquarePants collaboration collection after the original release drew a strong response, with all nine styles - seven T-shirts and two Hawaiian shirt designs - back on sale from July 29, 2026, at MFC STORE stores and the official online store.
Otsuka Foods adds a spicy new flavor to its long-running Micro Magic French Fries line, a black pepper variety made for grown-up snacking that goes on sale nationwide on August 24, 2026, and cooks up box and all in the microwave.
Asahi Group Foods is adding two new fruit tablets to the MINTIA Regular Series - "MINTIA Marude Torotto Mango" and "MINTIA Marude Torotto La France" - the brand's first tablets to recreate a thick, fruit-like texture, arriving nationwide September 7th.
Lifestyle brand macaroni edge is teaming up with mojojojo, the brand of plush artist Ayumi Ozaki, for a handmade collaboration collection of seven yarn-textured accessories — including mascot straps, pouches, and key cases — with sequential sales starting July 31, 2026.
Netmarble has released a new update for the action RPG MONGIL: STAR DIVE, adding new 5★ character Mabel, a three-week special event story, limited-time missions, and a new epic quest.
MegaHouse's popular Palm-Sized Eris figure returns in a new Sleeping Together, Nya! Ver., priced at 9,350 yen (tax included) and scheduled for release in late January 2027, now available for pre-order at AmiAmi.
MegaHouse's Lucrea line brings Roxy from Mushoku Tensei: Jobless Reincarnation Season 3 to life in a new swimsuit figure, now open for pre-order on a limited basis through AmiAmi and select retailers.
The psychological battle card game Mythologia the Oracle is holding an "Implementation Audition" in which fans support their favorite performers through the oshi-katsu app V-tamp, and the five who pass the final round will be added to the game as new cards.
ANCR and Tokyu Corporation are opening a new cafe lounge called Nakaniwa in Shibuya's Miyamasuzaka area on August 10, 2026, designed as an urban "courtyard" where cafe, lounge, and community functions blend into a place built for lingering rather than efficient consumption.
Amiami is now accepting pre-orders for Nendoroid Basic figures of Takashi Natsume and Nyanko-sensei in ceremonial attire from Natsume's Book of Friends, produced by Good Smile Company. The figure is priced at ¥4,400 (tax included), with release scheduled for January 2027.
NEWSED, the upcycling brand from art goods maker Ken Elephant, is releasing Re Acryl Pokkoshi Keychain, a lineup of 16 keychain designs featuring the original character Pokkoshi and made from upcycled acrylic offcuts and deadstock material, starting August 1, 2026.
AmiAmi is now taking pre-orders for 1/6 scale completed figures of Oyama Mahiro and Oyama Mihari from ONIMAI: I'm Now Your Sister!, each inspired by their Heisei gal outfits from a collaboration illustration with Village Vanguard. Produced by Phat Company, each figure is priced at 28,800 yen (tax included), with release scheduled for July 2027.
A new set of eight "shaka-shaka" charms in soft pastel colors, each featuring a different sea creature, is set to go on sale as capsule toys from late July 2026.
PHANTASY STAR ONLINE 2 NEW GENESIS ver.2 has updated with the returning limited-time quest "The Writhing Malice, Confined '26," a refreshed Costume GET Campaign, and new AC Scratches including "Yudi Special Ability Select Jul '26" and the August 1 arrival "Rewind Collection Aug '26."
Revlon is releasing the PhotoReady Instant P. Serum, a limited-quantity lip color in 6 shades, on August 10, 2026. Built around a "Fire & Ice Complex™" of warming and cooling ingredients, it's designed to give lips a plump, dewy-looking finish with a serum-like texture.
PYURU Co., Ltd., the cosmetics OEM/ODM maker behind the Rishiri hair color series that has sold more than 37 million bottles, is renewing its Rishiri Color Treatment with a boost in dye power and hair-repair effect, adding a new Maroon Brown shade for a five-color lineup from October 1, 2026.
Smartphone strategy idle RPG Rogue with the Dead has surpassed 2 million downloads worldwide, and starting July 31, 2026, developer room6 is launching "2 Million DL NEXT JOURNEY," its first long-term campaign of daily login bonuses and in-game events leading up to a new 2027 story.
Seven-Eleven's in-store baked Seven Cafe Bakery series adds a new Handy Pizza, available in Margherita and Teriyaki Chicken flavors, rolling out nationwide from July 28.
A refreshing chocolate mint whipped cream sandwich joins Seven-Eleven's "Yokubari Sandwich" lineup, arriving at stores nationwide (excluding Hokkaido and Okinawa) from August 7.
Shibuya Bridge is hosting "Shibunan Festival 2026" on September 13, tying into the Shibuya Hikawa Shrine Festival with a mikoshi procession, free rickshaw rides, a DJ dance party, a kids workshop, and a market featuring local makers and food trucks.
SHIBUYA SKY will host "Catch the moon!! in Shibuya Space School" on August 21 and 22, 2026, a parent-child stargazing event held in collaboration with the manga Space Brothers, supported by optical equipment maker Vixen.
Sega has confirmed that the large-scale expansion S.T.A.L.K.E.R. 2: Cost of Hope for GSC Game World's survival horror shooter S.T.A.L.K.E.R. 2: Heart of Chornobyl will launch on Thursday, August 20, 2026, bringing dozens of hours of new gameplay across two new regions.
The dress-up and raising game Sugar Doll has brought back its popular classic gacha "Dreamy Pajama Night" in a new color scheme, available through October 21, 2026, alongside an ongoing Royal Gacha and new value packs.
Suntory's popular -196 "fruit-forward chuhai" series brings back a limited-edition flavor — Kyoho Grape — releasing nationwide from September 22, 2026.
Suntory is renewing and relaunching "Additive-Free Delicious Wine. Sparkling <Red>" and "Sparkling <White>" nationwide from early August 2026, with a revised blend for fresher fruitiness.
A new 1/4 scale complete figure of Lala Satalin Deviluke from To Love Ru Darkness, wearing a bare-legs bunny outfit, is now available for pre-order at Amiami. The figure is produced by FREEing.
Universal Music releases Deluxe and Premium Box editions of the Tokyo DisneySea 25th "Sparkling Jubilee" Music Album on July 29, collecting 44 tracks across 3 CDs — including 7 first-time recordings — that look back on the park's 25-year history, plus a 2-LP vinyl edition arriving September 4.
A limited-quantity "Acai Bowl Pudding" from Toraku combines acai with four kinds of fruit and a separately packed granola for added crunch, launching nationwide on Monday, August 3, 2026.
DARTSHIVE opens reservations on August 4, 2026 for five new Pixar Collection DARTSLIVE cards featuring Toy Story characters Woody, Buzz Lightyear, and Lotso, with sales starting August 14.
Nendoroid figures of Vash the Stampede and Nicholas D. Wolfwood from Trigun Maximum are now available for pre-order at AmiAmi, each priced at 8,690 yen (tax included) with release planned for December 2026.
To mark the Ultraman series' 60th anniversary, U-TREASURE is releasing 18K gold mini figures of the "Ultra 6 Brothers" inspired by a legendary scene from Ultraman Taro, limited to 60 sets worldwide, with pre-orders open from July 28 to September 2, 2026.
To mark the Ultraman series' 60th anniversary, U-TREASURE is releasing a pure gold (K24) Ultraman Premium Figure standing approximately 5 cm tall, limited to 60 pieces worldwide, with a card signed by original suit actor Bin Furuya included as a purchase bonus.
Following a wave of attention on social media, Village Vanguard's online store has resumed sales of DECOLE CORPORATION's marmot-themed mug, spoon, and chopstick rest, with reservations open through 10:00 AM on August 3, 2026.
A new sugar-free, fruit-juice carbonated water is joining the Wilkinson lineup. Wilkinson Tansan Muscat Squash pairs the brand's signature strong carbonation with muscat grape sweetness and acidity, available nationwide from August 11.
KADOKAWA launches an online lottery on Kujibikido featuring newly illustrated World Witches merchandise, including tapestries, acrylic stands, and can badges, starting August 4, 2026.
OIL by Bijutsu Techo Gallery in Shibuya, Tokyo, hosts Yuri Hasegawa's solo exhibition "Hokey-Pokey" from August 7 to 30, 2026, showcasing around 40 handmade felt plush works exploring the theme of "fakes" that can never quite become well-known characters.
A new event and G-Collect gacha have launched in the mobile game Hypnosis Mic -Alternative Rap Battle-, running from July 28 through mid-August 2026, with SSR 飴村乱数, SSR 夢野幻太郎, and SSR 有栖川帝統 up for grabs.
Orion Beer is releasing a new lineup of Chiikawa x Orion Beer design T-shirts from July 28, 2026, marking the launch of the Orion Clear Free Chiikawa design can, with shisa and kurimanju motifs capturing the relaxed feel of Okinawa.
A collaboration campaign between mobile battle game "#Compass: Combat Providence Analysis System" and entertainment chain ROUND1 runs nationwide from August 5 through November 8, 2026, featuring exclusive merchandise, collaboration menus, crane game prizes, and decorated karaoke rooms.
The popular asymmetric action game DATSUGOKUGOKKO launches a special collaboration event with Rascal, offering limited-edition skins through the Rascal Collaboration Gacha running until August 31, 2026.
Kikkoman Foods Corporation adds a limited-edition Wakayama mikan and Ehime ponkan blend to its Delmonte Puree Fruits pouch series, going on sale nationwide on August 24, 2026 through the end of March 2027, as cumulative shipments of the series top 5.5 million pouches.
Furuta Seika is collaborating with DyDo Drinco to release DyDo Blend M Coffee Cookie, a new cookie inspired by DyDo's long-selling DyDo Blend M Coffee, blending milk's gentle sweetness with coffee's light bitterness.
SANKYO's e-Fever Blue Lock app comes to 777TOWN.net, the PC-based pachinko and pachislot online game operated by Sammy Networks, from July 27, 2026, alongside a paid membership campaign offering in-game items through August 16.
Fujiya's long-running Look, Country Ma'am and Home Pie lines welcome a new lineup of limited-edition autumn treats made with Ibaraki's "Beni Tenshi" sweet potato and Japanese chestnut, arriving in stores nationwide on August 4, 2026.
A new line of GIRLS BAND CRY x CRAFTHOLIC merchandise went on sale July 24, 2026 through eeo Store online, featuring a new Toei Animation illustration of the Togenashi Togeari members in roomwear hugging CRAFTHOLIC hug pillows, plus can badges, acrylic goods, a tote bag, and the hug pillow itself.
Nijigen COSPA is releasing a full-color T-shirt depicting a scene from the Girls Band Cry ending, with advance sales at Comiket 108 on August 15-16, 2026, ahead of general release in early November 2026.
Hakutsuru Sake Brewing is rolling out a new tokubetsu junmai release, renewed dry sake packs, limited-time seasonal sake, and an updated non-alcoholic sparkling drink nationwide starting in September 2026.
Hakutsuru Sake Brewing renews its non-alcoholic sparkling drink "Hakutsuru Ginrei Sparkling," first released in 2022 as a sparkling sake-taste beverage, with a redesigned label spelling out that it won't make you drunk, launching nationwide on September 11, 2026.
Hakutsuru Sake Brewing is renewing its "Hakutsuru Maru Karakuchi" sake, updating the package design for easier recognition on store shelves while keeping the same original koji mold used in brewing. The refreshed lineup goes on sale nationwide from Friday, September 11, 2026.
A new tokubetsu junmai sake brewed with an in-house yeast that produces a floral aroma reminiscent of freshly pressed sake goes on sale nationwide on September 11, 2026, made with 100% high-quality Hyogo-grown Yamadanishiki rice.
Libetee has expanded its Classic Aluminum Suitcase series with new M and L sizes alongside the existing carry-on S size, and offers a color customization kit so travelers can personalize their case.
From August 5, MARC JACOBS celebrates the launch of its 2026 Fall Collection with limited-time pop-up stores at Isetan Shinjuku and Hankyu Umeda Main Store, featuring hand-painted collaboration bags by three artists alongside pieces from the new collection.
EPIS Inc.'s cosmetics brand mifull has released the second collection of its "munya" sleeping care series, adding a hand cream developed with input from sleep environment planner Miho Mihashi, a charm-topped travel hand cream, and a hot eye mask, all featuring cozy cat illustrations.
MINIMAL WORKS is launching three new tents, including its first air-frame models, the large SHELTER GM and the A-frame SUPERPOSITION MGX-600, both with one-push automatic setup, alongside the ultralight SHELTER G AIR.
Monteur is releasing a Black Mont Blanc Éclair inspired by Takeshita Seika's iconic ice bar, on sale nationwide at supermarkets and select convenience stores from August 1 to August 31, 2026.
Mushoku Tensei: Jobless Reincarnation - Chronicle of Echoes, the smartphone and PC game that surpassed 500,000 pre-registrations, has launched today, July 27, 2026, and already tops the App Store's free game ranking, with new login bonuses, a limited-time scenario event, and a Sylphiette pickup gacha to celebrate.
New Era, the global sports and lifestyle brand, teams up with Japan-born fresh donut specialty store I’m donut ? for a new collaboration headwear line, arriving August 1 at the New Era official online store and I’m donut ? locations.
Japanese leather brand objcts.io teams up with fashion label SOPHNET. for the first time, adding the brand's scorpion logo to a MagWear iPhone case and Micro Bag lineup launching July 31, 2026, at both brands' online stores and the SOPH. Shop.
Tsuda Shokai, a Kobe-based company dealing in overseas outdoor and lifestyle brands, has become the official Japan distributor for the UK's Ocean Bottle and will begin full-scale sales of its sustainable bottles and flasks nationwide from July 31.
Rapi and Anis from GODDESS OF VICTORY: NIKKE have joined the PalVerse Palé. open figure series, now on sale nationwide from July 24.
Two new items join Pasco's "Kissaten" series for a one-month-only fair — the "Kissaten Coffee Float-Style Vanilla" and "Kissaten Pudding-Style Steamed Cake" — going on sale August 1, 2026, at supermarkets and drug stores in the Chubu, Kansai, Chugoku, and Shikoku regions.
From August 1 through September 30, President Chibo is offering a limited-time teppanyaki course called "Ikoi," alongside a lineup of seasonal a la carte dishes, capturing the shift from late summer into early autumn.
A new pastel watercolor floral hand towel and compact mirror set featuring Sanrio Characters is now open for pre-order at Munyugurumi Patio's official online store, with reservations running from July 25 through August 3, 2026.
The Seven Deadly Sins: Grand Cross is holding the Cross: IF event starting July 23, introducing female versions of Meliodas and Ban through a special gacha, along with several other in-game events running through August 20.
Premium matcha brand SHOGUN releases an easy-to-make latte mix in Uji matcha and hojicha flavors on July 27, 2026, letting fans enjoy quality Japanese tea lattes just by mixing with milk.
SLEEPY TOFU, a bedding brand born in Taiwan, is releasing クールケット, a duvet that feels cool to the touch on both the front and back, designed to keep sleepers comfortable through the whole night.
To mark the completion of its 18-year manga series Space Brothers, Kodansha has released a special video documenting "Mission: SPACE COMIC" — an unprecedented project in which a robotic arm aboard the ISS Kibo module, operated remotely from the ground under a JAXA utilization program, drew an unpublished chapter of the manga in space.
Saketsunagi Project and sake brand HINEMOS have released a STEINS;GATE collaboration sake line called "Divergence Brew," featuring four bottles inspired by the anime's main characters plus a complete set, with reservations opening July 28, 2026 via the HINEMOS special site.
Advance mubichike tickets for the new live-action film Street Fighter go on sale at theater box offices nationwide on July 31, 2026, with card purchasers receiving an exclusive two-sticker set, alongside new online, mail-order, and convenience store ticket options.
Techcronoss celebrates the launch of Techcross Fest with the arrival of new character Olsen from the UNITIA crossover, a free 10-pull gacha campaign, and a lineup of in-game events running from July 27, 2026.
CUBE Co., Ltd., known for the golf apparel brand MARK & LONA, is bringing Korean golf brand TECHSKIN to Japan starting with a POPUP store at Taiheiyo Club Gotemba West, followed by an official Amazon store and expanded partnerships with shops such as Double Eagle Ebisu.
To celebrate the 10th anniversary of the anime The Disastrous Life of Saiki K., a Blu-ray collecting the 完結編 and Ψ始動編 arcs, complete with an original T-shirt, will go on sale December 23, 2026.
Handmade chiffon cake specialty shop This is CHIFFON CAKE. begins selling Frozen Summer Set, a limited-time online exclusive pairing a frozen melon chiffon cake with a tropical cassata sandwich, starting Monday, July 28, 2026.
Village Vanguard is holding a "Miffy, Connected by Handwritten Warmth" fair at its 197 stores across Japan from July 31 to August 31, 2026, giving out limited postcards and shoppers with purchases of Dick Bruna goods and running a sweepstakes offering a pair trip to Huis Ten Bosch.
VIPO's official shop on Pinkoi has released a new "Miffy Raincoat Plush Keychain" blind box series, where the raincoat can be taken off and swapped for other outfits.
Yoho Brewing's new "Fruit Detajan," a Belgian white beer brewed with orange and pink grapefruit juice, goes on sale in cans exclusively at FamilyMart nationwide from July 28. Draft versions will also be served at "YONA YONA BEER WORKS" locations, "YONA YONA TOKYO BREWERY," and the brewery's Osaka taproom.
Altra's Olympus 275 HiLo trail running shoe arrives on July 24, 2026, with a lighter, softer Altra EGO MAX midsole and a Vibram Megagrip outsole featuring new TractionLug traction for technical terrain.
ASAKUSA HANAYASHIKI is rolling out a range of summer heat countermeasures, including a new water play plaza, heat-reducing paint on attractions, mist and shade stations, staff care programs, and extended evening hours from August 1 to 23, 2026.
Crash Fever, the mobile game from WonderPlanet, is teaming up with the hit anime Fairy Tail, bringing a limited-time collaboration gacha and exclusive quests that let players add the series' characters to their roster.
Infinite Loop has released "Calculator - Desktop Mate Widgets," a digital calculator app and sister release to the desktop mascot platform Desktop Mate, on July 22, 2026, alongside a same-day Hatsune Miku DLC, with more Vocaloid character packs planned for August.
A revival collaboration event between the arcade card-battle game EIKETSU TAISEN: Kogen Soukoku no Hasshou and manga artist Masatoshi Kawahara's works kicked off on July 22, 2026, bringing collaboration warrior cards to the battlefield through a stamp campaign running to August 19.
FRAY I.D is collaborating with Sanrio's Hello Kitty on a four-piece summer lineup, including a tulle-ribbon T-shirt, a charm, and two bags, launching online August 1, 2026, with early access at a Shibuya pop-up store from July 25.
Crypton Future Media has announced 初音ミク ぐらふぃコレクション なぞの音楽すい星 Re:Merge, a new smartphone game featuring Hatsune Miku and the other Piapro Characters, with commemorative stickers being given away at Hatsune Miku "Magical Mirai 2026" venues this summer.
FWGames, the game label operated by Frontier Works (Animate Group), has opened the Steam store page for its new title Ikai no Yadocho, a hot spring horror simulation game supporting Japanese and Simplified Chinese text and voice, with a 2026 release planned.
Oshare Bon Odori Vol. 9, a fashion-forward take on Japan's traditional bon odori dance produced by designer KEITA MARUYAMA, returns on August 22, 2026, at TOKYO NODE's rooftop SKY GARDEN & POOL in Toranomon Hills Station Tower, with DJs Maki Nomiya and Tomoyuki Tanaka (FPM), taiko drumming, and a VIP dining plan from Michelin three-star chef Kei Kobayashi's KEI Collection PARIS.
Kinnikuman: Goku Tag Ranbu, the smartphone app game from Copro Inc. (Shibuya, Tokyo), is holding a 'Goku Summer Ranbu 2026' event from July 23, featuring yokai-themed gacha banners, login and quest rewards, boss battles, and campaigns running into mid-August.
LANVIN en Bleu is adding new shell-motif accessories with a vintage-like presence to its lineup, pairing couture-inspired detailing with a textured, artisan-style finish across a necklace, earrings, and a brooch.
U-NEXT begins exclusive rental streaming of the film The Legend of Hei 2 on July 22, 2026, featuring a Japanese dub led by Kana Hanazawa and Mamoru Miyano, with the franchise's earlier film, TV anime, and manga spin-off also available to stream.
Natsume-sha's illustrated guidebook Let's Learn about Yokai has gone back to print after strong sales, as renewed interest in Japan's yokai and ghost stories — fueled by a hit TV drama, novels, and anime — continues into the summer ghost-story season.
A new online lottery on Marukuji is offering original character goods for TV anime Toilet-bound Hanako-kun 2, themed Standoruche, with newly drawn chibi illustrations, running from July 22 through August 23, 2026.
The 5th edition of the POTEmocho Series lineup featuring My Hero Academia characters is now open for pre-order on the Sync Innovation online store, with shipping scheduled for late October 2026.
Nikko Kaido Oyama Distillery in Tochigi Prefecture releases its first canned highball, "Nikko Highball," on August 8, made with whisky aged in a Nikko cedar cask, alongside a one-day tasting event at JR Oyama Station.
Lemino will exclusively live-stream QUINTET.6, a grappling tournament held for the first time at Kyoto's Kyu Butokuden, a nationally important cultural property regarded as a sacred site of Japanese martial arts, on Saturday, July 25, 2026, from 3:00 PM. Combat sports legend Genki Sudo joins as QUINTET's new producer alongside founder Kazushi Sakuraba, with Hidehiko Yoshida appearing as guest commentator.
New REBORN! merchandise featuring newly drawn chibi character illustrations based on the "BATTLE MODE BLACK" theme will be released in late September 2026, including acrylic stands, character charms, and can badges.
Starting Wednesday, July 22, the Arena Shop and the Ryukyu Golden Kings official online shop are offering a new 2026-27 season summer lineup, including a fan-favorite Gordy design, easy-to-wear sweat shorts, kids' items, and Kings caps in a wide range of styles and colors.
Manga Zenkan is offering a coupon worth up to 18% in points back on the complete 46-volume Space Brothers set, celebrating the manga's conclusion after a 19-year run, available through July 31, 2026.
Suntory Beverage & Food is releasing 24 limited-edition Chiikawa-themed bottle designs across eight of its popular drinks nationwide from early September 2026, tying in with the movie Chiikawa the Movie, The Secret of the Mermaid Island.
Colopl's mobile action game Alice Gear Aegis reached its 8.5th anniversary on July 22, 2026, with an anniversary livestream set for July 29 and a series of in-game campaigns — including a revived costume, select scouts, an accessory exchange, and a Carat purchase bonus — running into September.
AmiAmi is now accepting pre-orders for Alter's Arknights Hellagur Gala Night Ver. 1/7 scale completed figure, the fourth release in a series based on the game's 2nd-anniversary illustrations. It comes with an AmiAmi-exclusive acrylic strap and is priced at ¥25,080 (tax included).
Starting July 22, 2026, Attack on Titan: Brave Order kicks off the second half of the Brave Order Grand Advance Festival, offering a new Naval Corps gacha, missions for Mikasa's limited outfit, a quest cost boost, and a login bonus worth up to 3,000 Red Radiant Stones.
Oddspark, the online betting service for publicly managed sports operated by Oddspark Co., Ltd., is running a collaboration campaign with the anime Attack on Titan from July 23 to August 5, 2026, offering original collaboration goods such as ponchos, carrying cases, and T-shirts as Ticket Challenge prizes, alongside a companion follow-and-repost campaign on X.
Alter's 1/7 scale completed figure of Implacable from Azur Lane is now available for pre-order at Amiami in a Special Ver. and a Normal Ver., each bundled with an AmiAmi-exclusive A2 clear poster. The Special Ver. is priced at 39,380 yen and the Normal Ver. at 31,680 yen (tax included), with release scheduled for May 2027.
Global lifestyle brand CASETiFY is launching a new Marvel Spider-Man collection of phone cases and tech accessories inspired by the film Spider-Man: Brand New Day, available online and at select stores across Japan starting July 22, 2026.
Champion is teaming up with illustrator Ichijo Hikaru on a limited-edition short sleeve T-shirt collection inspired by basketball and American football, launching July 25 at Champion's official online store and directly-run stores in Japan.
Fashion brand Diagram has released the season visual for its 2026 Pre Autumn collection, themed New York Harbor Ease, alongside a nationwide Onward Members +7% points campaign running from July 22 to 31, 2026.
earth music&ecology is releasing a Disney Collection inspired by the film Zootopia, with advance reservations opening July 22, 2026 and a nationwide launch on August 21, featuring playful pouches and bags starring Judy, Nick, and Clawhauser.
FREAK'S STORE has rounded up its T-shirt and top lineup for the new season, spanning logo and photo prints, border patterns, girly docking designs, and Henley neck styles.
VIVE ORIGINALS, the XR content studio backed by HTC, has officially launched VPOP ASIA, a new virtual idol audition show blending virtual production, Chinese-language pop music, and digital IP, with Japanese VTuber Kson making a special appearance and Taiwanese host Lulu taking the stage alongside virtual idols for the first time.
Maison de FLEUR is celebrating "Maison de FLEUR Day" on August 7, 2026 with the Journée Maison de FLEUR collection, a lineup of seven rose-themed bags, pouches, a wallet, and a charm in soft pink and ivory, releasing at stores nationwide and on the official STRIPE CLUB web store, with early online reservations opening July 25.
Ryota Kohama of ONE OK ROCK is teaming up with Alche, Inc. to launch Melty Island, a new project blending original music, art, and gameplay inside Fortnite, starting July 23, 2026 at 6:00 PM Japan time.
New Comiket 108 merchandise from the TV anime Mistress Kanan is Devilishly Easy, featuring newly drawn White Cat and Bunny Girl themed artwork, goes on sale at Tokyo Big Sight on August 15 and 16, 2026, with pre-orders also open through Chugaionline.
Ahead of its 4th full album The Golden Age, Nagoya instrumental rock band mudy on the 昨晩 released the digital single The Farewell on July 15, 2026, alongside the day-by-day lineup for its 20th-anniversary two-day concert, ALL SUPER MAXXXXX!!, this November.
French knife brand Opinel has introduced a new "Sport Line" series built for extreme outdoor environments — mountaineering, the sea, and canoeing — with three models, the neo7 ALPINE, HORIZON No.08, and OCEAN No.09.
Couture dress brand Red Carpet Dress MAMI OKANO, based in Monaco, has launched two new offerings — a Second Line Dress collection and a dress rental service — bringing its once fully bespoke, one-of-a-kind gowns within easier reach ahead of this autumn's wedding and party season.
Sankt Gallen brewery has begun general sales of its "Kuroneko no Okimochi" (Black Cat Feelings) beers, "Omedeto" and "Arigato," previously available only through LINE Gift, featuring a rescued black cat that now lives with the brewery's staff.
Nippon Paper Crecia's Scottie brand is adding Pokémon designs to six tissue, paper towel, and wet tissue products launching nationwide on July 27, 2026, alongside a purchase campaign offering original Pokémon goods through October 31.
Hanshin Contents Link Corporation is releasing six new Sesame Street x Hanshin Electric Railway collaboration items — including acrylic keychains, a handkerchief set, a clear file, and coin pass cases — inspired by the ELMO's HAPPY TRAIN and COOKIE MONSTER's MOGUMOGU TRAIN wrapping trains, on sale from July 24, 2026 at the Tetsudo Koshien Online Shop.
Fuji Boeki has released "sole," a lightweight, stackable garden chair available in six pale colors, designed to bring color to gardens, terraces, and balconies.
STANDARD CALIFORNIA and RHC Ron Herman are releasing an exclusive Football Tee, arriving at RHC Ron Herman and Ron Herman "R" stores plus the online store starting July 25, 2026.
URBAN RESEARCH’s flagship store, URBAN RESEARCH KYOTO, will host the THE FOUND. pop-up “Found in Fade.” from July 25 through August 2, 2026, featuring newly fade-dyed vintage-style T-shirts, a special-order “LOVE ARCHIVE” collection, and original artwork by illustrator Shusaku Takaoka.
To mark the start of pre-registration for the puzzle RPG Touken Ranbu Pazugiri, Touken Ranbu ONLINE has kicked off a collaboration campaign that rewards players with a coupon for new sword-warrior character Momotaro Sukesada. ABEMA is also airing a dedicated web commercial series for the new title.
![TOWER OF GOD: NEW WORLD Celebrates 3rd Anniversary with Hot Summer Festival Update, Adds New SSR+ Ally [Red Lantern] Shilial](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/46376a71-0a53-43ff-81b7-a9a17f1b1288.jpeg)
TOWER OF GOD: NEW WORLD marks its 3rd anniversary with the Hot Summer Festival update, adding new SSR+ ally [Red Lantern] Shilial alongside anniversary summons, a coupon code, and other celebratory content running through August 19.
YURURITO's Kinmokusei (osmanthus) line from Global Product Planning welcomes a new Rice Bran Bath Powder made with rice bran extract from Yamagata's Tsuyahime rice for a cloudy, fragrant soak, plus a gift set paired with the new Kinmokusei Tea scent, both on sale from July 22.
ZEPETO, the avatar social platform operated by NAVER Z Corporation, officially releases a new "2D Avatar Type" for a more anime-style world, and kicks off a special TikTok creator livestream collaboration to celebrate the launch.
New "Agents of the Four Seasons: Dance of Spring" merchandise — including T-shirts, character rubber mats, a B2 tapestry, and a mug — is now available to order on the CharaON! online shop.
TO Books is holding two character popularity votes for Ascendance of a Bookworm at once, running from noon on July 21 through 9:00 AM on August 5, 2026. Everyone who votes receives a bookmark design, and the top-ranking characters will appear in new artwork by illustrator Yuu Shiina in this year's Fanbook 11, wearing the winning concept costume.
Can★Do is releasing a new 37-item lineup featuring Winnie the Pooh and friends in colorful designs to mark the character's 100th anniversary, with items arriving at stores nationwide and online starting July 23, 2026.
Hulu will exclusively stream every performance of DOZLE Corp.'s solo offline event 'Shiritsu Dozle Gakuen: Buttobina Matsuri!!,' held September 12–13, 2026, with viewing tickets on sale starting July 24, 2026.
The fantasy RPG FLOWER KNIGHT GIRL, operated by DMM GAMES, is holding a new in-game event celebrating its 11.5th anniversary from July 21 through August 3, along with new gacha characters, character quests, and other update content.
New Gachiakuta merchandise featuring Rudo, Enjin, Zanka, and Riyo is now available to order at the online shop CharaON!, including a ribbed long-sleeve T-shirt, a mug, and trading can badges.
THE Chara online store is now accepting mail orders for merchandise from the "My Demon Boss, Mr. Gokudera, Wants To Be Exposed!" Cafe 2026 -With Doggy- pop-up cafe held in Tokyo and Osaka, with orders accepted through August 4 and shipping planned from late September.
Eleven Gokurakuyu and RAKU SPA super sento locations team up with Sumikkogurashi from August 6 to 25, 2026, featuring themed baths, exclusive merchandise, collaboration menu items, and special events.
Reservations have opened for the Gugure! Kokkuri-san 15th Anniversary Online Lottery at Square Enix e-STORE and DMM Scratch, featuring newly illustrated acrylic panels, a mug, acrylic stands, stickers, and can badges.
H&M is releasing a 16-sticker LINE collaboration set with character SHIBANBAN, free to download for anyone who adds the brand's LINE official account between July 21 and August 17, 2026, along with a welcome discount coupon.
New merchandise featuring Asanagi Umi in her swimsuit version from the TV anime I Made Friends with the Second Prettiest Girl in My Class is now available for pre-order through the online shop CharaON!.
illusie300 is introducing an original Toy Story item series of everyday lifestyle goods, including insulated bags, pouches, and travel accessories, arriving in stages at stores nationwide from July 21, 2026.
A limited-quantity collaboration between Jellyfish Can't Swim in the Night and Village Vanguard has launched, featuring newly drawn illustrations created exclusively for this project. Pre-orders are open at the Village Vanguard Online Store from July 21 through August 9, 2026, with no restock or additional production planned.
New original merchandise for the TV anime Mermaid Melody Pichi Pichi Pitch, featuring specially drawn artwork themed around a moonlit mermaid serenade, will be sold at touring pop-up shops in Tokyo, Fukuoka, and Osaka, as well as online.
An online lottery for the TV anime MIDORI NO MAKIBAO has launched on FaNeMa Kuji, featuring exclusive prizes such as a plush toy, a tissue case, handkerchiefs, acrylic stands, and can badges. A repost campaign is also running to celebrate the launch.
Hachette Collections Japan launches "Let's Build Nostalgic Ginza," a partwork series recreating the Showa-era Ginza streetscape as a 1/150 scale diorama, complete with a running streetcar and illuminated landmark buildings. Launching August 19, 2026.
A newly drawn Piapro Characters illustration titled "Have a Good Time," along with Eatoon-style illustration goods, will be available for pre-order at EDITHONLINE, spanning acrylic stands, can badges, a T-shirt, a face towel, and more.
coly's stage play "Promise of Wizard - Our Magical Party Wiz You! - A Story About the Stars" will stream its main performance live from Parthenon Tama Main Hall on July 25, 2026, with streaming tickets on sale from July 21 and archive viewing available through August 2.
Eikoh Co., Ltd. is bringing a new lineup of original Rilakkuma merchandise — from pouches to keychains — to 100-yen shops including Seria, with every item priced at just ¥110 (tax included).
smaly's 2026 handy fan lineup — which has sold more than one million units in total to date — expands with new models built around fire-resistant semi-solid-state and lithium iron phosphate batteries, including a 5-way fan with a built-in cooling plate, alongside neck fans, a waist fan, and a clip fan designed for a cooler summer.
A second wave of original Stella Sora character goods — including acrylic keychains and can badges — is now open for pre-order through August 12, 2026, with shipment planned for late October.
THE Chara online store has started accepting post-event mail orders for merchandise from the "Tears on a Withered Flower" POP UP SHOP, previously held at Animate Ikebukuro Main Store and Animate Umeda Store.
A pickup gacha for the new character Ice Heaven's Prison Catastrophia has begun in the cross-heroine RPG Techcronoss, running from July 21 to August 3, 2026, alongside the new Doppel Fantasy content running through August 2.
New That Time I Got Reincarnated as a Slime merchandise — including T-shirts, character rubber mats, tea cups, and clear files — is now open for pre-order on the CharaON! online shop.
Az Maker has begun accepting orders through its online shop, CharaON!, for new merchandise themed around TV anime The Dangers in My Heart, including character rubber mats, B2 tapestries, acrylic character stands, and clear files.
To celebrate its 10th anniversary, TOKYO Whisky Library in Omotesando is releasing its second collaboration bottle with Nagahama Distillery, a 6-year single cask heavily peated whisky finished in PX sherry quarter casks, available in-store now with general sales starting July 28, 2026.
New original TRIGUN STARGAZE merchandise inspired by three themes — Western, Birthday, and Angel and Devil — is now available through Marukuji, the online lottery service, running through August 23, 2026.
Seven-Eleven Japan is releasing "Uchoten Aliens Dance, Earthlings! Gummy (Tropical Fruit Flavor)" nationwide from July 28, a non-alcoholic gummy inspired by Yoho Brewing's hazy IPA craft beer Uchoten Aliens.
On August 16, Yokohama FC will hold a Pokémon-themed J.League Special Fes for its match against Júbilo Iwata, giving eco-friendly EVO Bags to the first 50,000 attendees and rolling out new Pikachu and Clefable collaboration merchandise.
The smartphone game based on the hit TV anime series Yowamushi Pedal has crossed 250,000 pre-registrations, with a celebratory follow-and-repost campaign now underway on the official X account offering an original life-size character panel.
Sync Innovation has opened pre-orders for new Ace of the Diamond act II -Second Season- merchandise featuring the "mochocho" illustration series with a monster costume theme, including can badges and stickers, from July 14 through August 4, 2026.
AEON's exclusive brand "PART2 BY JUNKO SHIMADA" begins selling a new Hello Kitty collaboration collection on July 16, 2026, offering 15 items — including dresses, T-shirts, and tote bags — in a Paris-inspired tricolor design, available at around 300 AEON and AEON Style stores nationwide and on AEON Style Online.
Lifestyle brand Afternoon Tea LIVING has released a new tableware line called HAPPY TEA TIME, featuring hand-drawn floral motifs and playful rounded silhouettes, now available at stores nationwide and the Afternoon Tea official online store.
Yanoman and Japan Art Media have launched a crowdfunding campaign on CAMPFIRE for the "Aretha Reunion Project," aiming to bring back the beloved Aretha role-playing game series after 35 years of dormancy. Running through August 31, 2026, the campaign covers modern re-releases, official merchandise, and a long-term roadmap that includes a possible new anime and game title.
Arma bianca and Animate's joint brand "arti-mate" is releasing Animate-exclusive Aria the Scarlet Ammo apparel and goods featuring new swimsuit-themed artwork by Kobuichi, with in-store sales starting October 3, 2026, and online pre-orders opening July 16, 2026.
GRYPHLINE has released the new core version 武陵決戦編「向淵行」 for Arknights: Endfield today, adding new areas, the largest lineup of in-game events yet, and the first ★6 Caster operator オクギ, alongside a four-day half-anniversary POP-UP event opening tomorrow at Bellesalle Akihabara.
The mobile game Attack on Titan: Brave Order kicks off the Great Advance Festival on July 14, 2026, featuring a new Naval Corps gacha, limited missions with an exclusive Connie costume, a training cost boost, and a login bonus offering up to 3,000 red jewels.
AVIREX has teamed up with Hawaii-founded resort sandal brand ISLAND SLIPPER on a new collaboration collection featuring the flight jacket's signature MAP pattern, arriving July 18 at AVIREX stores nationwide and its official online store.
This summer, Baccarat introduces a refreshing new blue across its iconic home collections, including the Arcadia porcelain line, the Louxor crystal series in midnight blue, and the Octogone tray and coaster sets, bringing a refined art de vivre to tableware and interior accessories.
CELFORD launches its 2026 autumn collection themed "INTELLECT IN ORNAMENT," featuring Korean influencer Dabin, with pre-orders opening July 16 on its official online store and USAGI ONLINE.
Bandai Namco Experience is holding the Crayon Shinchan the Movie: Spooky! My Yokai Vacation x Namco Campaign from July 31 to September 13, 2026, at Namco amusement facilities and Namco Online Crane nationwide, featuring an exclusive plush prize, bonus items, and an SNS giveaway.
Prime 1 Studio's Museum Masterline series is releasing a 1/3 scale statue of Lobo Batman: Batman Who Frags from DC Comics' Dark Nights: Death Metal, featuring concept design by Carlos D'Anda, with pre-orders opening July 16 and release scheduled for December 2027 to March 2028.
Infinite Loop is releasing Calculator - Desktop Mate Widgets, a digital calculator app and sister title to the desktop mascot platform Desktop Mate, on July 22, 2026, along with a Hatsune Miku DLC that adds new voice lines, themed designs, and a singing performance mode.
DMM GAMES has launched the "Summer! DMM GAMES Swimsuit Jack!! '26" campaign, running from July 14 to August 12, 2026, featuring a roulette offering a cumulative 1 million winners a chance at as much as 10,000 DMM Points, purchase coupons across 25-plus titles, and login bonuses spanning 28 participating games.
KADOKAWA is launching The Eminence in Shadow Online Lottery Vol. 2 on its online lottery service Kujibikido, offering lavish prizes featuring beautiful color illustrations by original illustrator Tozai.
Esther Bunny, the popular character from Korea, is getting two new pouches — a bag-attachable Fluffy Face Pouch and a Fluffy Vanity Pouch — launching on July 21, 2026.
From July 16, 2026, fragrance brand FERNANDA Japan is bringing back its popular "Pink Grapefruit Collection" in a limited run of 15 items, with kabosu peel oil from Oita Prefecture accentuating the citrus scent.
French restaurant FOURGRAINS at Hotel Metropolitan Edmont in Tokyo's Iidabashi neighborhood introduces a new autumn menu from September 1 to October 31, 2026, featuring an "instant smoke" technique finished just before serving and a dish comparing loin and leg cuts of Ezo venison, paired with about 120 wines, mainly from France.
From July 14 online and July 31 at stores nationwide, Francfranc is introducing a "Home Cinema" series featuring oversized mugs, a popcorn case, a microwave popcorn maker, and retro-style resin tableware designed to bring a movie-theater feel home this summer.
AmiAmi is now accepting pre-orders for Kotobukiya's Hasbro Bishoujo Furby completed figure, priced at ¥25,300 (tax included) and scheduled for release in March 2027.
Nine magnet gel nail shades make up the new Magnet Collection from Gelée by Decorative Nail, offering a salon-quality magnetic nail look in a single easy step.
Daily Nail Protector, the nail care coat from quick-dry polish brand Genish Manicure, has shipped over 51,000 units in its first four months and reached 120% of its initial sales projection at PLAZA stores, with two of its three shades briefly selling out.
A tarot-themed merchandise fair for The Hundred Line -Last Defense Academy- opens at select Animate stores from October 10, 2026, with an online pre-order campaign already underway at the Animate Online Shop from July 16.
The TV anime Jaadugar: A Witch in Mongolia held a special screening of Act 1 through Act 4 at Japan Expo 2026, one of Europe's largest pop culture events, in Paris, France. TV Asahi producer Kazuki Endo took the stage before the screening to share the appeal of the award-winning historical manga adaptation with French fans.
London-born homeware brand Jubilee has added an insulated lunch pouch featuring classic William Morris patterns to its lineup, available in two designs — Fruit and Strawberry Thief — for ¥2,200.
Sync Innovation Co., Ltd. has opened pre-orders for a new line of TV anime Jujutsu Kaisen merchandise, featuring mini characters in the popular "mochocho" series, including can badges, stickers, and more.
Thank You Mart is releasing a new collaboration collection featuring Jurassic World and Jaws, with all items priced at 390 yen (429 yen tax included). In-store sales begin in early August 2026, with online pre-orders opening July 17.
From July 21 to September 13, 2026, Kaiju Sakaba's Shimbashi Distillery location is holding an "Ultraman Tiga Fair" with food and drinks themed around the monsters and aliens who battled Ultraman Tiga, plus a random limited-edition coaster with every fair-menu order.
KADOKAWA's Kujibikido online lottery service will launch a "Killed Again, Mr. Detective?" online lottery on July 24, 2026, offering original prizes tied to the release of Volume 7, including a choice of big acrylic stands, acrylic plates, and can badges.
Nature Lab's premium home care brand Laundrin is adding a limited "Mint Tea" scent to its GOOD TEA TIME tea fragrance line, with fabric softener, fabric mist, and paper fragrance versions arriving August 1.
Mexican goods brand Letra has released PLAYFUL ASSORT, a one-of-a-kind, limited-quantity collection of hand-woven mercado bags in vibrant, sun-soaked colors inspired by Mexico's streets, available exclusively through its official WEB SHOP, with pop-up shop events also taking place at Matsuzakaya Shizuoka and Tokyu Department Store Kichijoji.
LinksMate, the MVNO service for gamers operated by LogicLinks, has added room6's Rogue with the Dead: Idle RPG to its count-free option starting July 16, 2026.
Yellow Co., Ltd. is releasing a "Magical Girl Pink Blue" can badge collection based on manga artist Ikiro's debut serialized work, arriving in capsule toy machines from early July 2026.
Maruman is adding a limited-edition "Starry Sky" design to its YOUANCE loose-leaf binder series, with a translucent sky-themed cover and silver foil stars, arriving at select stationery retailers from July 17, 2026.
MieuMieu Stik, the stick-type item that tames flyaway hairs while doubling as a solid perfume, adds a limited-quantity "Pure Floral Savon" scent with a clean, fresh impression, shipping from July 1.
Hashy Topin adds light blue and light yellow to its Miffy silhouette die-cut mirror, a palm-sized compact mirror featuring a printed Miffy face design.
MURUA is releasing a new collaboration collection with Tokyo-based artist Ran Tondabayashi, the fourth in its 20th-anniversary series, with a top, skirt, tote bag, and socks up for pre-order from July 16 ahead of an August 7 in-store launch.
Jump Channel's JUMP MV series pairs Naruto with the duo Ikimonogakari for two new collaboration music videos, Hotaru no Hikari and Blue Bird, premiering back-to-back on July 18 and July 25 as Ikimonogakari marks its 20th debut anniversary.
Starting July 25, 2026, atmos Shinjuku is hosting a pop-up dedicated to THE NORTH FACE's VECTIV series, featuring five new footwear models along with a limited novelty gift for purchasers.
The official puzzle game 【OSHI NO KO】Puzzle Star has launched a new "Summer Splash" pickup gacha on July 16, with Part 1 introducing 【Oshi no Ko】's Ai and Ruby in original costumes drawn exclusively for the game.
OUTERPLANE has kicked off a major summer update, adding the limited-time character Heatwave Cop Delta alongside the new event dungeon Automaton of the Horizon, seasonal campaigns, and new summer skins for four fan-favorite characters. The update also previews an upcoming opening tutorial and a Steam (PC) version of the game.
New original illustration goods for the TV anime "Playing Death Games to Put Food on the Table" go on sale at Animega × Sofmap stores and online from July 16 to July 28, 2026.
KADOKAWA has released the Rilakkuma Multi Case and Korilakkuma Multi Case, two soft face-shaped pouches with plenty of cushioning that easily fit A4-sized items. Available now for 3,289 yen each, they double as bag organizers, travel pouches, and cases for plush toys.
Saint Seiya Galaxy Soldiers is running a limited-time event featuring SSR "Minos, the Heavenly Noble Star," with a boosted appearance rate and a guaranteed pull after 40 summons, alongside a Training Challenge offering exclusive rewards, both running July 16 to August 6, 2026.
Samansa Mos2 is releasing an 11-piece Disney Collection featuring Mickey Mouse on July 24, 2026, available at stores nationwide and through the official CAN ONLINE SHOP. The lineup pairs playful Mickey Mouse print items like T-shirts and socks with a delicately embroidered series of skirts, bags, and accessories in white, red, and black.
A new capsule toy recreates classic sand play tools in miniature with Sanrio Characters designs, complete with a ball chain for carrying on the go. It rolls out at capsule toy vending machine corners across Japan from late July 2026.
Starting July 16, Seattle's Best Coffee locations are offering seven new fruit drinks for a limited time, including three "Zuizui Fruit Soda" flavors, three "Zuizui Fruit Cooler" flavors, and a new "Mango Passion Tea," available through late August 2026.
Shimamasu Honpo has launched the "Uchinaa T-Shirt," an original design by Okinawa-based art director Kyoko Shimabukuro that reworks the "Shimamasu" salt brand logo into an everyday fashion piece, now available at San-A stores across Okinawa.
Sammy Networks' free smartphone pachinko and pachislot app 777Real begins offering Daito Giken's Shinobi Soul II ~The Chapter of Blazing Fire~ starting July 14, 2026, bringing the popular 2013 hall machine to smartphones for free.
Voltage's consumer brand AmuLit has released sins of KALEIDO, the newest entry in the Witch Series following even if TEMPEST, as a Nintendo Switch download title. A new Witch Series promotional video is now live, with new merchandise arriving July 17.
Takara Shuzo is releasing a new limited-quantity flavor of its Takara "Shochu Highball" series — the Kyoretsu White Grape Cider Wari — nationwide on August 4, 2026, offering the brand's strongest carbonation paired with a refreshing, not-too-sweet white grape cider flavor.
A new limited-edition canned chu-hi from Takara Shuzo arrives nationwide on August 4, 2026, featuring a rich mango flavor made from the whole fruit, peel included.
Te chichi is releasing a new Disney Collection featuring Mickey & Friends on July 24, 2026, with six playful items — T-shirts, one-mile wear, a bag, and charms — designed around the characters enjoying a day off. The collection will also be sold at Disney THE MARKET 2026 in Nihombashi Mitsukoshi Main Store starting August 5.
The Touken Ranbu ONLINE x Nippon Kodo incense collaboration returns as a five-piece lineup inspired by Mikazuki Munechika, Kogitsunemaru, Ishikirimaru, Ookurikara, and Tsurumaru Kuninaga, now paired with Seto ware incense plates. Pre-orders opened July 9, 2026 on Premium Bandai.
A new nail oil collection inspired by ten sword warriors from Touken Ranbu ONLINE, the "Softly Blooming Nail Oil" Vol. 1, opened for pre-order on July 16, 2026 through Premium Bandai, priced at 3,630 yen per two-bottle set.
An acrylic jewelry stand designed to display the Color Timer Necklace debuts in Ultraman Zero and Ultraman Tiga designs to mark the Ultraman Series' 60th anniversary, with early sales beginning August 5, 2026 at Ultra Heroes EXPO 2026 Umeda Summer Festival.
VIS, the womenswear brand from Jun Co., Ltd., updates its special-order bag collaboration with OUTDOOR PRODUCTS using a soft suede material, with two new bag styles arriving July 23, 2026.
Preorders have opened for new White Cat Project NEW WORLD'S merchandise from GRANUP, including the plush mascot "Nuipi-su+" featuring Tina, Oscrol, and Luca, plus a "Nuipi-su Friends" lineup of can badges, acrylic stands, and character pics based on newly drawn artwork of five characters.
A 1/7 scale figure of Jinhsi from Wuthering Waves, released under the APEX brand, is now available for pre-order at AmiAmi, with a scheduled release date of June 2027.
Alice Gear Aegis has launched a limited-time collaboration event with the TV anime Magical Girl Lyrical NANOHA EXCEEDS Gun Blaze Vengeance starting July 13, 2026, featuring playable versions of Shiina Kuze and Nanoha Takamachi, an original story episode supervised by original creator Masaki Tsuzuki, and a voice-cast autograph giveaway campaign.
The 10th installment of U-TREASURE's Arknights motif necklace series, featuring operators Dusk, Nian, and Chongyue, is open for pre-order from July 10 to August 13, 2026, in silver and white gold.
Womenswear brand Arpege story Original is releasing a "wearable skincare" line of basic tops — a compact-form T-shirt and a rib knit tank — finished with a skin-moisturizing beauty treatment, going on sale nationwide on July 16.
A new limited-quantity canned chu-hai featuring 5% domestic Japanese pear juice is set to hit shelves nationwide on August 18, with an autumn-themed package design capturing the fragrant sweetness of ripe wanashi.
An Attack on Titan-themed fair is coming to Animate stores across Japan starting October 3, 2026, featuring newly illustrated "Guard and Prisoner" concept merchandise, with an online pre-order campaign already underway from July 9.
MegaHouse's G.E.M. series adds palm-sized completed figures of Eren and Captain Levi from Attack on Titan, now available for pre-order at AmiAmi. Each figure is priced at ¥8,800 (tax included), with release planned for late December 2026.
Bandai Namco Entertainment is running a Steam key code sale on Amazon, with discounts of up to 79% on select titles including ACE COMBAT 7: SKIES UNKNOWN, running through July 13, 2026.
A Nendoroid of Ako Amau, the executive officer of Gehenna Academy's Disciplinary Committee in the popular game Blue Archive, is now available for pre-order as of July 10, 2026, with a scheduled release in December 2026.
TV anime Bungo Stray Dogs and avatar communication app Pokecolo Twin are running a collaboration from July 13 to July 30, 2026, offering free character-themed avatar items, a limited-time gacha, a special photo event, and campaigns to win real-life goods such as acrylic stands and can badges.
Bandai Namco Filmworks and WIT STUDIO are releasing new merchandise for "IC:CHU," the character born from a collaboration between TV anime "CANDY CARIES" and theme song artist IS:SUE, launching July 17 alongside a pop-up shop at Shibuya Modi.
Chiikawa Pocket, the first smartphone app based on Chiikawa, is holding a "Mermaid Island" event tied to Chiikawa the Movie, The Secret of the Mermaid Island, from July 24 to August 28, 2026, complete with new costumes, a key visual reveal, and a login bonus offering the Mermaid Island Hachiware costume.
Sanritsu Seika's long-loved "Choco Bat" candy gets reimagined as soft chocolate-coated bread with "Choco Bat-kun's Legendary Choco Pan," rolling out at 7-Eleven stores nationwide from June 2026.
Plus-size fashion brand CHUBBY’S CLUB and DOMDOM HAMBURGER release a collaboration collection of graphic T-shirts, an open-collar shirt, and shorts on July 17, 2026, blending playful designs with the burger chain's beloved characters.
New CLANNAD merchandise featuring official illustrations of the heroines and cute mini-character art in summer uniforms goes on sale, available through the eeo Store online from July 9 and at eeo Store Ikebukuro Main Store from August 22, 2026.
KADOKAWA's Kujibikido service launches an online lottery celebrating the 15th anniversary of Fantasia Bunko's Date A Live series on July 16, 2026, featuring original illustrations by Tsunako and prizes including acrylic stands, fabric posters, and mini shikishi art boards.
SYNC INNOVATION has opened pre-orders for new DIGIMON BEATBREAK merchandise featuring the Tactics team in the popular "mochocho" illustration series, including acrylic keychains, acrylic stands, and can badges, available from July 9 through July 30, 2026.
TOKYO MX will broadcast the theatrical film Dragon Ball: Sleeping Princess in Devil's Castle on Sunday, July 19, 2026 at 8:00 PM, continuing on from last year's well-received airing of the first Dragon Ball movie.
Bandai Namco Nui is expanding its sustainable ECO Nui plush line with new Hello Kitty, My Melody, and Kuromi designs, launching in August 2026 alongside a new, easy-to-carry ECO Nui Mascot lineup.
EVANGELION STORE SUMMER FES 2026 in AmiAmi runs at AmiAmi Akihabara Radio Kaikan Store from July 18 to August 2, 2026, offering exclusive Evangelion merchandise, a large character panel display, and a clear card gift for qualifying purchases.
New everlasting flowers merchandise created in collaboration with an illustrator has arrived, available through the eeo Store online shop and, from July 11, at the eeo Store Ikebukuro location.
Felissimo will hold a midsummer art event for children and adults at its Kobe head office on August 10, 2026, featuring hands-on art programs and an evening art and bar session, as part of its 60th anniversary "Art Meets EXPO 60" project.
Pentel's frictionless ballpoint pen FLOATUNE is getting a limited "Skyly Design" edition with six body designs that trace the changing colors of the sky from morning to night, releasing at stationery stores nationwide from July 24, 2026.
As the summer heat continues, Francfranc is introducing a new tableware collection with clear glass dot designs, playful ice-cream-inspired tumblers, and sparkling marble cutlery, arriving at stores nationwide from July 31, 2026, with early releases at some stores and online from mid-July.
Women's fashion brand FURFUR has released the latest visuals for its 2026 Autumn Collection. The collection became available on July 9th at noon, with pre-orders starting on July 15th at noon through the official online store and USAGI ONLINE.
KADOKAWA's online lottery service Kujibikido is launching a Gamera-themed online lottery to mark the kaiju's 60th anniversary since its 1965 debut, its first-ever appearance in the service. The lottery runs from July 16 to August 13, 2026, with prizes including CCPJAPAN soft vinyl figures, acrylic dioramas, visual art panels, plastic lobby cards, and can badges.
A made-in-Japan mechanical watch combining The Ghost in the Shell with the traditional Japanese craft of Raden (mother-of-pearl inlay) is coming from GARRACK, its dial designed around the AI-equipped think tank Fuchikoma. Pre-orders open July 17, with sales beginning July 31, 2026.
KADOKAWA Game Linkage will publish the third volume of the official Genshin Impact illustration collection on September 11, 2026, featuring more than 160 illustrations and a limited ebtenDX Pack bonus set.
Starting July 10, 2026, GEORGE'S is releasing an original five-piece Desktop Series — mix-and-match wire mesh storage boxes and nostalgic-motif smartphone stands in pop, '80s-inspired colors — available at all GEORGE'S stores, the and ST web store, and ZOZOTOWN.
A reversible sukajan jacket inspired by Girls Band Cry pairs a fully embroidered hannya design on one side with a printed illustration of the band's five members on the other, with preorders opening July 10 ahead of a late-October release.
After its predecessor sold out more than 900 units in just 10 days, Thanko has opened pre-orders for the "Gourmet Smoke Selection 2," a flame-free, USB-rechargeable tabletop smoker with a taller smoke chamber that fits a shot glass, plus six wood smoking chip flavors included.
Cygames' action RPG Granblue Fantasy: Relink - Endless Ragnarok launched July 9 for Nintendo Switch 2, PlayStation 5, PlayStation 4, and Steam, bringing new playable characters Frau and Fediel as paid DLC alongside an upgrade kit for previous owners.
Grand Theft Auto Online's newest heist, The Kortz Center Heist, goes live on July 14, sending players into one of Los Santos's premier cultural institutions to steal priceless works of art.
AmiAmi is now taking pre-orders for two new G.M.G. Collection poseable figures from Mobile Suit Gundam, Amuro Ray and Sayla Mass in their Earth Federation uniforms, both set for release in late December 2026.
From July 15 to August 31, 2026, Gyu-Kaku is holding a "Summer Festival" fair featuring ten yatai-inspired items, including shichirin-grilled festival dishes and a "Sakuma Drops" dessert collaboration, following a media tasting event held July 9 at its Akasaka location.
Sanrio's Hanamaruobake becomes a mini bag-shaped keychain, rolling out in capsule toy corners nationwide from late July 2026 in five collectible designs.
New Hanayamata merchandise featuring newly drawn illustrations themed around "Japanese-style maids" is now on sale through eeo Store online, with in-store sales starting at eeo Store Ikebukuro Main Store on August 15.
Due to popular demand, Fukuoka's Harapecolab is bringing back its "Birthstone Tart - July Ruby," an ice tart topped with hand-cut kohakutou styled after July's birthstone, for online sale starting at noon on July 10, 2026, while supplies last.
Starting July 9, 2026, Hatsune Miku Logic Paint S+ adds the paid "Tropical Vacation" content pack with new costumes and puzzles, alongside a free update bringing additional puzzles to the base game.
Suntory will release a new limited-edition Horoyoi flavor, Chilled Mikan, available nationwide from September 8, 2026.
An online lottery featuring newly illustrated Hozuki's Coolheadedness character goods — including acrylic boards, visual cloth, and acrylic stands — is now available on Marukuji through August 9, 2026.
To celebrate the release of Toy Story 5, Seven-Eleven is launching a new Ichiban Kuji lottery on July 10 featuring 47 prize types plus a Last One prize, alongside a double-chance campaign offering about five times the usual number of winning sets.
New LINE stickers and a LINE theme based on TV anime "Iron Wok Jan!" have launched on LINE STORE, giving fans a way to bring the show's over-the-top culinary chaos into their chats.
The idle RPG The King of Fighters AFK has launched a summer update featuring the new Legend Fighter Aqua Splash Style Mai Shiranui, seasonal pickup summon events, a new swinging-action minigame, and several other limited-time events.
![Made in Abyss: The Golden City of the Scorching Sun Nanachi Jinbei and Dry Apparel Get Early Sale at Wonder Festival 2026 [Summer] From COSPA](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/ea539e9d-ea18-4e95-bcc5-2973efda62a0.jpeg)
COSPA is rolling out new Nanachi apparel from Made in Abyss: The Golden City of the Scorching Sun — a jinbei in two designs, a dry T-shirt, and a lightweight dry parka — with an early sale at Wonder Festival 2026 [Summer] on July 26 ahead of general release in early October 2026.
A new Puella Magi Madoka Magica merchandise line turns all five magical girls into withCAT-style plush keychains, complete with a swappable eye mask and a removable weapon accessory in the Plus version.
New merchandise for the manga Magical Girl Pink Blue, featuring gal-themed original illustrations and mini character art, goes on sale online from July 3 and in-store at eeo Store's Ikebukuro main store from August 15, 2026.
SAT-BOX has released Make it! Shaved Ice, a cooking action game about running a shaved ice shop, today on Nintendo Switch and Steam. Players shave ice, add syrup, and top with fruit to fill orders, with solo Score Attack and four-player local Versus modes.
MARTE's original brand "sahara" has released a new line of sheer tops printed with artwork by the Swedish painter Hilma af Klint, available in five designs from July 11, 2026, at MARTE ONLINE STORE and select stores.
Starting July 15, Maruyama Coffee's stores and online store are offering the "Maruyama Coffee Original Karuizawa Coffee Doughnut," a retro, simple fried doughnut made to pair with dark roast coffee.
A new diorama figure set from MegaHouse's Petitrama EX series recreates iconic scenes from the Godzilla film series, featuring Godzilla (1995), King Ghidorah (1991), and Godzilla (2016), and is available in limited distribution through AmiAmi and other retailers.
mezzo piano junior debuts a new room line called "Mezzo Piano Room," featuring loungewear and home items for spending special, cozy time at home. The collection launches July 10, 2026, at select stores and on the official online shop, NARUMIYA ONLINE.
A new CARBOTIX POP figure series brings Bob, Stuart, and Kevin from the Minions franchise to life with a robot-inspired design, LED lighting, and the series' first movable eye gimmick, releasing in November 2026 from 4,950 yen each.
MUJI is releasing a new "Double Gauze" series — breathable room long pants and seamless pajamas made from soft cotton gauze — in stores and online starting July 13.
Tokyo-based ukiyo-e artist NAGA and Los Angeles streetwear brand Philip Lumbang are releasing their first joint collection starting July 2026, featuring T-shirts that blend traditional Japanese motifs with skateboarding and breakdancing scenes.
A new all-black plush lottery from Nagano Characters — the beloved cast created by Chiikawa illustrator Nagano — goes on sale July 17, 2026, with 11 prize types and no losing draws, from a 100 cm giant plush to mini mascot badges.
From July 18, 2026, outdoor brand NANGA is holding its annual "Natsu Matsuri" summer festival at NANGA Shop locations nationwide and on NANGA ONLINE SHOP, featuring gachagacha prizes, hands-on workshops, and new goldfish-motif T-shirts and caps.
New Era and Hollywood Ranch Market are bringing back their special collaboration cap in two new bicolor colorways, with pre-orders opening July 10, 2026 and arrival expected in late August.
A Halloween-themed "Trip or Sweet" merchandise fair for Ninjaboy Rantaro opens online pre-orders now at Animate, followed by in-store sales at Animate stores nationwide from October 3 to 18, 2026.
Idea Factory's female-oriented game brand Otomate released the Nintendo Switch romance adventure CRAZY CHA!N -Elpis no Kusari- on July 9, 2026, complete with a countdown campaign, six voiced love interests, and new opening and ending themes performed by girls' metal band HAGANE.
Starting July 10, 2026, Path to Nowhere is holding the Murphy's Misadventures event, introducing new Sinners Murphy and Norma along with limited-time rewards, costumes, and rate-up banners.
Yellow Co., Ltd. is releasing "PIXEL ANIMALS in OKINAWA Marker Charm," a capsule toy featuring pixel-art animals inspired by Okinawa, in stores from early July 2026.
U-TREASURE, a consolidated subsidiary of K.UNO, is taking reservations for five Pokémon 30th anniversary necklaces featuring Pikachu, Magikarp, Ditto, and Snorlax, each engraved with the anniversary logo.
Starting in July 2026, "PostPet" prize plushies featuring the beloved bear character Momo will roll out at amusement facilities — game centers and online crane games — across Japan, courtesy of Eikoh Co., Ltd. Five plush designs will be available, from bag-sized charms to a large, huggable doll.
An online lottery celebrating the birthdays of Illya, Miyu, and Chloe from the movie Fate/kaleid liner Prisma Illya: Licht – The Nameless Girl will launch on Kujibikido on July 16, 2026, featuring newly drawn illustrations and prizes including big acrylic stand figures, tapestries, and acrylic cards.
A special commemorative site has opened for Enough with This Slow Life! I Was Reincarnated as a High Elf and Now I'm Bored after the series passed 1 million copies in cumulative circulation, featuring congratulatory messages, commemorative illustrations, and an autographed shikishi present campaign.
RICO DOLCE, a Japanese chestnut sweets specialty store in Gifu whose housemade chestnut kernels have earned praise from Michelin three-star restaurants, will release Kogane-ju HAKURI, a new dessert centered on its 3-Year Aged Chestnut, the result of seven years of research.
Starting July 16, 2026, SAKAI COFFEE is rolling out three summer-only dishes, a refreshing lemon pancake, a mango passion soda, and a chilled seafood pasta with salt malt and lemon.
Samantha Thavasa Japan Limited is releasing a new "Toy Story" collection inspired by Disney and Pixar's latest film Toy Story 5, featuring four bag and pouch items designed with colors and motifs themed around Woody and Buzz Lightyear, with pre-orders opening July 13 and nationwide sales starting July 21.
SAMANTHAVEGA is releasing its first collaboration collection with Sanrio's Sugarbunnies characters, featuring handbags, wallets, and bag charms available for advance order from July 10 and in stores nationwide from July 18, 2026.
A new capsule toy series turns five popular Sanrio Characters into acrylic pen lights that glow at the flip of a switch. The collection rolls out nationwide from late July 2026, priced at 500 yen per play.
IP Four Inc. is releasing "Sanrio Characters Cute! Softly Glowing Mascot Light," a six-piece capsule toy series featuring My Melody, Kuromi, and My Sweet Piano as gently glowing mascot lights, rolling out gradually from mid-July 2026 at capsule toy corners nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Spring-Top Mini Pouch Keychain" in capsule toy corners nationwide from late July 2026, with five easy-open designs featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi.
IP Four Co., Ltd. will release the "Sanrio Characters Swim Ring Keychain" series (¥400 per capsule, tax included; 7 varieties total), featuring squishy, realistic swim ring charms, available at capsule toy corners nationwide from late July 2026.
Munyugurumi Patio is opening pre-orders for a new Sanrio Characters "Heart Measure" plush line, featuring 10 character designs, through its official EC site from July 17, with in-store sales following from July 21, 2026.
Shibuya Real Squid Game, the immersive event built around the Netflix series, has extended its run to August 31, 2026, with a 4.9-star Google rating, a collab cafe, and new student, family, and pair ticket discounts.
Shironeko Project NEW WORLD'S marks its 12th anniversary on July 14, 2026, launching the ALIVED:CHRONICLE event alongside a new character gacha, discounted jewel packs, and a lineup of anniversary campaigns running into August.
Orders opened July 13, 2026 for a Shironeko Project: NEW WORLD'S collaboration with G-ant's buildable fandom toy Mitacle Block, turning Hero, Iris, Catra, Jin, and Saya into pixel-art block figures to mark the game's 12th anniversary.
Skechers is releasing a collaboration collection with the beloved character Care Bears™ on July 10, 2026, reimagining the brand's iconic silhouettes — including Skechers Street™ UNO for women and light-up and UNO LITE models for kids — in Care Bears' signature colorful style.
Starting Friday, July 31, 2026, fashion brand SMELLY is launching a three-color nail polish collection with a hint of autumn nuance, available in stores and online for ¥1,100 each.
Com2uS Holdings' idle-growth game Soul Strike is teaming up with the beloved mobile game MiniGame Paradise, bringing new LR/UR pet characters, a limited-time summon event, a reimagined minigame, and a new event dungeon.
The PC anime-style action RPG SoulWorker rolled out a major update on July 9, 2026, opening the new main-story chapter "Episode 3" with three new mazes and the Desolate accessory series, alongside a third collaboration with Last Origin featuring new avatars, A.R Cards, and a run of commemorative in-game events.
AmiAmi has opened pre-orders for MegaHouse's new 1/8 scale finished figure of Yuki Mori from the Yamato Girls Collection, capturing her in the black Dezariamu suit she wears while synchronizing with Major Alphon's dreams in Space Battleship Yamato – Yamato yo Towa ni REBEL3199.
Square Enix has kicked off Square Enix Summer Sale Part 2, offering discounts on titles marking anniversaries such as the 30th year of the Star Ocean series and the 35th anniversary of FINAL FANTASY IV, alongside the first-ever sale of Life is Strange: Reunion.
Starting July 9, Starward revives its collaboration with Kotobukiya's anime Frame Arms Girl alongside Version 3.1, bringing a new summer event, swimsuit skins, and three new original Star Operators available through limited-time gacha.
To mark the 20th anniversary of Toradora!, arma bianca and Animate's joint brand "arti-mate" is releasing Animate-exclusive original apparel and goods featuring new artwork by YASU, with in-store sales starting September 26, 2026, and online pre-orders opening July 13, 2026.
EXNOA has opened pre-registration for Touken Ranbu Pazugiri, a new puzzle RPG featuring sword warriors from Touken Ranbu ONLINE, with reward tiers that grow alongside the number of sign-ups. A repost campaign celebrating the release of the official PV also guarantees every winner one of several prizes, including Eraberu Pay and original smartphone wallpapers.
Toyosu Parlor, the original dessert brand of the e-commerce site Toyosu Ichiba.com, has released a chilled summer verrine layered with compote made from Yamagata's prized "Sato Nishiki" cherries, raspberry-scented jelly, and rare cheese made with Hokkaido cream cheese.
Casual fashion brand Ungrid is releasing an adult T-shirt and pouch featuring Toy Story characters, timed to the Japanese theatrical release of Toy Story 5, with both items available from July 9, 2026 through RUNWAY channel and ZOZOTOWN.
Promotool has added an Aroma Hand Soap to its 100% natural essential oil "White Tea & Thyme Natural" series, sold under its own brand and offered as an OEM product for hotels, ryokans, residences, and luxury brands.
212 KITCHEN STORE is introducing an original Toy Story collection of roughly 70 kitchen and lifestyle items, arriving at stores nationwide on July 14, 2026, with early sales starting July 9 through the official online store.
A RESTAURANT FOODS (ARF), an online store for high-quality ingredients aimed at restaurant professionals, has begun selling a curated selection of vintage clothing inspired by art and food, chosen together with Tokyo vintage shop owners, starting July 7, 2026.
Lifestyle brand Afternoon Tea LIVING is launching a yuzu-scented collection supervised by sustainable fragrance brand FERNANDA, arriving July 22 at Afternoon Tea LIVING stores and the Afternoon Tea official online store.
Az Maker has begun accepting orders through its online shop CharaON! for new merchandise themed around TV anime The Angel Next Door Spoils Me Rotten Season 2, including T-shirts, B2 tapestries, character rubber mats, and clear files.
Takeshobo releases Apocalypse Hotel Karikari on July 7, the second official manga adaptation of the original TV anime Apocalypse Hotel — winner of the 57th Seiun Award in both the Media and Comic categories — illustrated by character designer Izumi Takemoto.
AmiAmi is now accepting pre-orders for Myethos's Arknights Rhodes Kids Series Pramanix completed figure, priced at ¥7,480 (tax included) with a release planned for May 2027.
Hamburger steak restaurant chain Bikkuri Donkey is bringing back its seasonal tomato fair from July 15, 2026, adding three new items — a garlic tomato cream hamburg dish, a jumbo shrimp fry omu-hamburg dish, and garlic spicy potatoes — alongside the returning diced tomato omu-hamburg dish.
The special edition of Blue Lock Volume 40, releasing August 17, 2026, comes with eight clear files featuring newly shot photos of the live-action film's four cast members, each shown in two exclusive designs.
Hobby Search has opened pre-orders for Blokees' Toy Story 5 CC01 Buzz Lightyear 75934, a highly articulated plastic model kit with deployable wings, a laser arm, and interchangeable face parts, set for release in August 2026.
ESCAPE.ID begins selling puzzle kits on July 10 for Chiikawa, We're Looking for You, a Tokyo Metro walking escape game tied to the July 24 release of Chiikawa the Movie: The Secret of Mermaid Island, running through November 3, 2026.
Chloé's 2027 Spring Collection revisits the late 1990s, when Savile Row tailor Edward Sexton brought his signature precision to the maison, reinterpreting tailoring as both heritage and an evolving expression of the house. The collection arrives at Chloé boutiques and Chloe.com from November 2026.
The restaurant-management simulation game adds a limited-time challenge event alongside two pickup gacha banners featuring staff dressed in matching summer yukata.
KOSÉ Cosmeport's hand care brand "Coenrich" is releasing a limited-quantity Pokémon special package of eight hand cream items nationwide from August 3, 2026, with products and packaging featuring Pikachu, Eevee, Charmander, and other Pokémon.
Ahead of the July 16 release of Culdcept BEGINS for Nintendo Switch 2 and Nintendo Switch, publisher Neos has begun releasing Creator's Voice, a roundtable series in which the development team shares the ideas and behind-the-scenes stories behind the game's visuals, music, and design.
Dior Makeup Creative and Image Director Peter Philips designed a radiant makeup look built on delicate, nuanced colors for Jonathan Anderson's Fall-Winter 2026-2027 Haute Couture collection.
Starting July 7th, DMM GAMES' "Legend Clover" introduces swimsuit-costumed characters Littley and Rusalka in limited-time gachas, along with the "Aquarium Showtime!" event running until July 27th.
emmi teams up with Italian sports lifestyle brand FILA on "ECHAPPE MS," a modern take on FILA's 1995 outdoor shoe finished in an ivory colorway with a fresh blue accent, with pre-orders opening July 8 ahead of the July 9, 2026 in-store release.
Excelsior Caffè is introducing "Milce Honey Lemon," a new flavor in its Milce frozen drink lineup, starting July 23, 2026, blending the series' signature milk flavor with honey and lemon.
Guests staying at Fairfield by Marriott Fukuoka Ukiha can join a new hands-on event on August 30, 2026, harvesting Kyoho grapes at a local orchard and making an original Danish pastry with a local navigator — the first installment of a seasonal fruit series tied to the "Travel Serendipity" travel podcast.
FRAY I.D opens pre-orders on July 15 for its new fall collection worn by izna's BANG JEE MIN, including a limited-color capsule collection of three pieces she personally selected.
Fortune-telling media outlet Denwa Uranai Mirai has released a free web tool that uses a one-oracle tarot reading to help users decide whether now is the right moment to reach out to an ex-boyfriend about getting back together.
Fujiya is teaming up with the globally loved Minions for its first-ever collaboration, rolling out banana-themed cookies, candy, chocolate, and cakes inspired by the characters' playful world from July through August 2026.
Starting July 17, 2026, Fukui Station is offering a new capsule toy featuring acrylic keychains that pair playful Fukui dialect phrases with cute illustrations of local stations, trains, and station staff.
MegaHouse adds Edward Elric and Roy Mustang from Fullmetal Alchemist to its popular Look Up figure series. Pre-orders are now open at AmiAmi, with release expected in late January 2027.
Suntory is releasing five new French wines nationwide on November 19, led by the "Georges Duboeuf Beaujolais Nouveau 2026." This year's lineup uses an unchilled "nama" process for a fresher, fruitier taste and keeps its artist-designed labels, while prices stay unchanged from last year.
Amiami is now offering pre-orders for the Rukappu Miniature Collection Gintama 4-Piece Box from MegaHouse, featuring miniature figures of Gintoki Sakata, Shinpachi Shimura, Kagura, and Toshiro Hijikata, priced at 3,520 yen (tax included) with a release scheduled for late November 2026.
Nijigen Cospa is releasing a new GIRLS und PANZER das FINALE apparel lineup featuring an Anglerfish Team jinbei, a Sensha-dō jinbei, and plaiting T-shirts for Ooarai Girls Academy, Kuromorimine Girls Academy, and the Anglerfish Team, with early sales at Wonder Festival 2026 [Summer] and the Oarai Garupan Gallery ahead of a general release in early October 2026.
New dakimakura pillow covers featuring Shiho Nishizumi and Chiyo Shimada from Girls und Panzer are now available for pre-order, with orders accepted from July 8 to July 26, 2026.
GORELAX, the totonoi sauna brand from Pine Create, is teaming up with Okinawa's Orion Beer for their first-ever collaboration, releasing a lineup of eight sauna-themed items including a sauna hat, bags, towels, and keychains from early August 2026 onward through the official online shop and stores nationwide.
Fukuoka's Harapecolab crafted a limited-edition kohakuto candy themed around the four classical elements for Tinder's "ASTRO CHAT LOUNGE" pop-up event in Shibuya, handed out to visitors who tried the app's new Astrology Mode.
VIS is releasing a Hello Kitty collaboration collection with a playful sun-tanned design, including bags, a T-shirt, and charms, available from July 10, 2026 at VIS stores nationwide and the J'aDoRe JUN ONLINE store.
A large-scale exhibition marking the 20th anniversary of the popular manga Hetalia: Axis Powers, titled Hetalia: Axis Powers 20th Anniversary Original Art Exhibition WorldFesta, will be held in Tokyo and Osaka in autumn 2026, featuring original pencil drawings and color illustrations by creator Hidekaz Himaruya, a life-size Italy statue, and photo spots.
The Japan Honey Meister Association has narrowed 171 entries down to three finalists in each of the Domestic, Imported, and Japanese Honeybee categories for its 9th "Honey of the Year" contest, with winners to be announced on Honey Day, August 3.
MegaHouse's popular MEGA CAT PROJECT series adds a Phantom Troupe lineup from Hunter × Hunter, with six pocket-sized mascot figures now available for pre-order at Amiami in an 8-piece box set priced at 7,200 yen (tax included), with a planned release in late January 2027.
IBJ Matching is hosting a large-scale immersive matchmaking event in collaboration with Shibuya Real Squid Game, the experience-based facility recreating the world of Netflix's Squid Game, at Tokyu Plaza Shibuya 3F on July 11, 2026. Up to 100 participants can enjoy team missions and free-talk sessions inspired by the hit series.
JR Kyushu has begun selling a day-trip tour aboard a dedicated 783 series train timed to the 39th Kanmon Strait Fireworks Festival on August 13, 2026, with reserved viewing space at the Kanmon Straits Museum in Moji.
XING Inc.'s MiruHaco video service is offering the 2025 hit film KAMEN RIDER GAVV: Invaders of the Candy House free to watch in karaoke rooms nationwide from July 10 through September 9, 2026, timed to the theatrical release of two new tokusatsu films on July 24.
From July 7 to August 23, 2026, Karaoke Manekineko is holding a collaboration campaign celebrating Royal Scandal's 12th anniversary, featuring original illustrations, themed drinks, exclusive merchandise, and a singing campaign at participating locations across Japan.
A collaboration event between mobile game Kemono Friends 3 and sandbox game TERAVIT begins July 9, 2026, featuring cross-game reward campaigns, a limited-time mini-game, a new area in Friends Chat World, a world-building contest, and character-themed skins.
KURAND's online craft alcohol shop begins sales of "Ryusei no Osake" on July 7, a fruit liqueur inspired by shooting stars with a sweet berry-like scent and a citrus tartness, available through its crowdfunding platform "Kurafan!"
A new lineup of Kyomutan plush mascots is coming to capsule toy corners nationwide from mid-July 2026, now in soft pastel colors with an extra-fluffy texture.
This summer, Louis Vuitton marks Rencontres d'Arles with a new edition of its City Guide Arles book, a pop-up bookstore in the city, and two new Fashion Eye photobooks capturing Ibiza and Bucharest.
LUNA, the Korean makeup brand from Aekyung Industrial, has released two new products, Melted Cheek Balm, a cream-like cheek color, and Syrup Glow Tint, a glossy, long-wear lip tint.
Finnish design house Marimekko introduces new bed and bath items in soft sand, off-white, and emerald green tones featuring the Unikko print, arriving at Marimekko stores nationwide and the Japan official online store from July 17.
Marvel Rivals' Season 9, "The Mystery of Thebes," begins July 10, introducing new hero Jubilee as a Strategist, a major overhaul to the Team-Up system, a full rework of Black Widow, a new map, and a new game mode.
MILKFED. is releasing a new collection themed around Jessie from the Toy Story series, including T-shirts, a tote bag, a pouch, and a keychain, available from July 21 at MILKFED. Shinjuku to coincide with Lumine Est Shinjuku's Toy Story - Playful Journey Collection campaign.
Four new items from the "Milky x Sirotan" collaboration get an early release starting July 24 at the "Sirotan Funwari Store" pop-up in Tokyo Eki Ichibangai's Ichiban Plaza, alongside a companion Fujiya pop-up shop at Tokyo Gift Palette featuring Peko-chan x Sirotan sweets and goods.
HIPSHOP is releasing its first-ever collaboration with MINIONS on July 10, 2026, featuring a special underwear collection filled with the Minions' playful world, colorful character designs, and sizes for the whole family.
Azumaker Co., Ltd. has begun accepting orders for a new Monogatari Series Prism Visual Collection on the online shop "CharaON!", featuring 7 hologram PET designs sold in blind packs.
Graphic artist Koichi Yairi's character Mooney the Ghost is collaborating with soft vinyl figure brand Gokkodo on a limited run of 100 sofubi figures. Eighty go on lottery sale at ZOZOVILLA starting July 13, with 20 sold early at Nakano Broadway's ROBOTROBOT toy store on July 11–12.
Nijigen Cospa is releasing new Roxy M. Greyrat merchandise for Mushoku Tensei: Jobless Reincarnation Season 3, including a notebook-style phone case, pass case, reel keychain, mini pouch, and can badge, with early sales at Wonder Festival 2026 [Summer] on July 26 ahead of general release in mid-October.
Nagoya PARCO's West Building 8th floor will transform into a new entertainment floor on September 4, 2026, bringing together 10 character shops — five of them making their Tokai-region debut — including Godzilla Store Nagoya, Kamen Rider Store Nagoya, and ONE PIECE Mugiwara Store Nagoya, alongside a renewed PARCO HALL event space.
Japanese-pear specialty sweets brand Nashiré opens reservations on July 4, 2026 (Pear Day) for a two-layer Rifu pear cheesecake gift supervised by Michelin-starred Omotesando dessert shop EMMÉ. Only 28 whole cakes will be made in 2026, with part of the proceeds supporting regional initiatives in Miyagi Prefecture.
Sync Innovation Co., Ltd. has opened pre-orders for new NEEDY GIRL OVERDOSE merchandise featuring the popular "mochocho" mini-character series, including acrylic stands and can badges, with shipping expected in late September 2026.
Pocketpair Publishing has opened pre-registration on the Google Play Store for the Android version of the 2D roguelike action game Never Grave: The Witch and The Curse, a possession-based metroidvania that supports up to 4-player multiplayer, at a planned price of 780 yen (tax included).
Saturdays NYC teams up with New Era on two exclusive cap models featuring the brand's signature logos, with pre-orders now open ahead of the July 17, 2026 release.
New Era, the global sports and lifestyle brand, is releasing a new cap collection featuring Swarovski crystals on July 15, 2026, with designs including New York Yankees logos, the New Era logo, and plain styles available at New Era stores and its official online store.
Bandai Namco Nui is adding "ONE PIECE: NYAN PIECE NYAN!" — in which the ONE PIECE characters appear as cats — to its Chibi Plush lineup, with 8 stand-up Chibi Stuffed Toys and 8 Chibi Mascots arriving in October 2026.
Pilot Corporation is celebrating Pocket Mellchan's 5th anniversary with the new "Tokimeki♡Change! Poke Mel Compact," a portable case that transforms from a hair-color-changing dresser into a cafe, launching July 18, 2026, alongside a renewed doll lineup and new Mellchan towels.
FAIRYTAIL is releasing a fragrance collection inspired by the five Princesses of the original TV anime Princession Orchestra, available from July 7 at the DREAMING PRINCESS online store, Amazon, and Rakuten.
Riichi City, an online mahjong game from Formirai Co., Ltd., is holding an encore collaboration with Danganronpa from July 10 to August 9, bringing back four collaboration characters and adding collaboration-exclusive in-game items.
BAREFOOT DREAMS' Butter Chic Collection makes its first appearance at Ron Herman Men's on July 11, offering a T-shirt, shorts, and jogger pants in black, cut in a relaxed silhouette from a remarkably soft, smooth-textured fabric.
![ROYCE' Launches Nama Chocolate [Soy x Cafe Latte] and Soy Espresso Chocolate for a Limited Time from July 8](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/b522b660-27fc-43fa-ba84-671ca3404022.jpeg)
ROYCE' Confect is introducing two new coffee-inspired treats that pair soy milk with coffee's aroma and bitterness, Nama Chocolate [Soy x Cafe Latte] and Soy Espresso Chocolate, available through ROYCE' mail order from July 8, 2026, for a limited time and while supplies last.
![Seven Knights Re:BIRTH Update Brings Awakened [Pathfinder] Rudy and New Legendary Hero [孤高の黄煙]エリス](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/ed36c651-10e3-41a4-b67f-836b6d251edc.jpeg)
A new update for Seven Knights Re:BIRTH introduces the awakened [Pathfinder] Rudy, the new legendary hero [孤高の黄煙]エリス, and a lineup of Month of 7K events including gacha campaigns, login bonuses, and a comedy story event.
Shibuya's streets, parks, and concert halls will once again transform into one giant stage this October, as the 21st edition of the neighborhood's flagship music festival brings together music, dance, fashion, anime, and street culture across two days.
A limited-time "Summer Vegetables" fair brings colorful, seasonal dishes to the onboard restaurants of Shin Nihonkai Ferry vessels from July 13 to August 30, 2026.
Fermented sparkling tea brand _SHIP KOMBUCHA is renewing its packaging under a new "NEO Fermentation" message, refreshing its look into a pop, colorful design while keeping the same ingredients and brewing method — arriving at retailers from July 3 and the official online store from July 7, 2026.
A new hologram acrylic shikishi featuring Reki and Langa from the original TV anime "SK8 the Infinity" is now available for pre-order on the online shop CharaON!.
The dress-up and raising game Sugar Doll has launched a new premium gacha called "Ephemeral Jellyfish," featuring jellyfish-themed costumes and backgrounds, available through September 30, 2026, alongside limited-time sunflower and summer festival background packs.
Kinokuniya Web Store has added a fresh batch of signed copies of the picture book Sugarcocomuu: Soft and Easy Time after the first batch sold out instantly, while bookstores nationwide hold panel exhibitions and hand out limited bonus postcards.
GRANSTA MALL is releasing a second round of "Suica's Penguin" x "BRUNO" collaboration items on July 14, 2026, featuring a compact hot plate, a steam & bake toaster, and a multi stick blender, each limited to 100 units.
Suntory's -196 Sugar-Free lineup welcomes back the popular Peach Sparkling flavor, going on sale nationwide from September 1 for a limited period.
Suntory's Japanese wine brand SUNTORY FROM FARM releases two nouveau wines nationwide on Tuesday, November 3, 2026, in limited quantities — a Koshu white and a Muscat Bailey A rosé, both crafted entirely from grapes harvested this year in Yamanashi Prefecture.
Takara Shuzo is releasing a limited-quantity Tokushima Sudachi flavor of its Takara can Chu-Hi brand nationwide on July 28, reviving a citrus flavor last sold as a limited edition about 30 years ago after requests from its online fan community.
Tokyo Tea Culture Co., Ltd. has launched TEANE, a Japanese tea brand built around the concept of a "new kind of Japanese tea." Its debut lineup blends Sayama tea with spices across three teas developed with Sayama tea producer Matoba-en, now available at the TEANE official online store.
TV anime TOUGEN ANKI makes its debut in Taito Lottery with a new lineup of prizes, including a Naito Mudano figure and newly drawn "Suit Style" illustrations of six characters, going on sale sequentially from July 24, 2026 at Mini Stop, hobby shops, bookstores, and other stores nationwide.
Yamazaki Jitsugyo has released a new lineup of practical home goods, featuring a ceiling-hung laundry hanger bar, a duct rail-mounted laundry hanger bar, an airtight protein case with a valve seal, a U-shaped washstand rack, a flip-open slipper rack, and a magnetic bath lid dry hanger.
The smartphone game based on the hit TV anime series Yowamushi Pedal has crossed 200,000 pre-registrations, with a celebratory follow-and-repost campaign now underway on the official X account.
Taito has set a March 18, 2027 release date for "Yuukyuu Gensoukyoku 2nd Album Revival," a Nintendo Switch remake featuring renewed character graphics by original designer moo, plus a special edition bundling a bonus disc, art book, and more.
AmiAmi has opened pre-orders for Myethos's Arknights Rhodes Kids Series Pramanix completed figure, priced at ¥7,480 (tax included) with a planned release in May 2027.
Sync Innovation Co., Ltd. has opened pre-orders for a new line of Attack on Titan: The Final Season merchandise, featuring mini characters from the popular "mochocho" series dressed as astronauts for a special space-themed lineup.
A|X Armani Exchange has released its 2026 summer beachwear collection, featuring lightweight, quick-drying men's beach shorts in two lengths alongside an online-exclusive women's separates line with a leaf-print bikini top and a high-waisted bottom.
A 1/7 scale figure of Marco Polo from Azur Lane in her "Lovely Milione Ver." maid outfit, produced by WINGS inc., is now available for pre-order at Amiami, priced at 26,400 yen (tax included) with a planned release in June 2027.
BECK'S COFFEE SHOP is rolling out a series of summer 2026 refreshments and promotions dressed in a limited Suica's Penguin design, including the return of its popular Rich Lemonade on July 7, XL iced drinks at every location, and LINE-exclusive coupons.
Cerberus Project's 1/7 scale completed figure of Bikini Agent Sylvia from BrownDust2 is now available exclusively through AmiAmi, priced at 22,000 yen (tax included) with a release scheduled for July 2027.
Cath Kidston will release two new T-shirt styles in nine colors from July 10, including the debut of an all-over print featuring "Button Rose," the brand's beloved floral icon with a 30-year history.
Cullet, the Tokyo-based accessory brand offering everything from timeless staples to the latest trends, added a new lineup of trendy dot accessories and eye-catching bracelets on July 1, perfect for both everyday looks and special occasions.
A limited-time collaboration between DARTSLIVE's arcade darts machines and Sega's beloved early-2000s arcade hits MUSHIKING: The King of Beetles and Love and Berry: Dress Up and Dance! launches on July 9, 2026, featuring collaboration darts games, digital content rewards, and a limited-edition card lottery.
AMNIBUS has opened pre-orders for four new Date A Live IV can badge items, including Kurumi Tokisaki-only trading scene photo can badges, a second volume of trading can badges featuring the full cast, a glitter can badge set, and 75mm aurora can badges.
AMNIBUS, an online shop specializing in original anime and manga merchandise, has opened pre-orders for four new Date A Live V products, including trading scene photo illustration cards, Kurumi Tokisaki-only bromides, and aurora can badges.
Starting July 6, 2026, DearSt! RHYTHM STAGE, the Web3 rhythm game jointly developed by NEXST and Dearstage, has introduced a gacha feature offering new characters and limited costumes based on real idols.
Drecom has launched a new MAP event, "Demon Summer Asagi Wars★," in the smartphone RPG DISGAEA RPG, introducing new characters "Salvatore of the Sea" and "Swimsuit Sapphire," alongside an event reward, "Tanned Swimsuit Etna."
DOD's new "ITSUKA NO TARP SUMI" adds a black-coated underside that blocks over 99.9% of sunlight, plus reinforced pegs and reflective rope, for cooler and safer summer camping.
Sammy Networks has launched a new lineup of e Tokyo Revengers: Christmas Showdown Arc pachinko merchandise at Sammy Shop Online, including acrylic stands, keychains, T-shirts, and can badges featuring characters from the Tokyo Manji Gang and Black Dragon.
ANIGA-TER begins selling new Fate/strange Fake merchandise starting July 6, 2026, featuring a lineup of items including connecting mega big acrylic figures, layered acrylic art, and Holy Grail and Command Seal-themed pieces.
AMNIBUS, the online store for original anime and manga merchandise, has started taking pre-orders for Gintama x Tobu Zoo collaboration items featuring newly drawn Animal Interaction Ver. artwork of popular characters.
Fukuoka-based Ventuno has launched HADAYOHOU Abirudake Serum, the first product in its new HADAYOHOU skincare line, turning a full anti-aging routine into a single spritz of nanobubble mist.
KDcolle (KADOKAWA Collection) has opened pre-orders for non-scale figures of three Love Live! characters — Eli Ayase, Nozomi Tojo, and Nico Yazawa — dressed in their "Bokutachi wa Hitotsu no Hikari" costumes. Pre-orders are available exclusively at Kadost, Amiami, and Gamers from July 6, 2026.
AmiAmi is now taking pre-orders for 1/7 scale completed figures of Kaho Hinoshita, Sayaka Murano, and Rurino Osawa from Love Live! Hasunosora Jogakuin School Idol Club, each wearing their stage costume from the song "Hikari no Naka de Hanasaite," with release scheduled for March 2027.
AMNIBUS has opened pre-orders for 14 types of newly illustrated "Band ver." and chibi character "Music ver." merchandise from Love Live! Superstar!!, featuring all 11 members with exclusive pre-order bonuses available.
From July 6 to July 12, 2026, LUX and Sanrio's Kuromi unveil a giant outdoor ad covered in about 110,000 decorative stones outside SHIBUYA109 Shibuya, complete with a behind-the-scenes time-lapse video and a purchase-and-win prize campaign.
An online lottery for "MAMIYA - A Shared Illusion of the World's End -" has launched on DRAW!DRAW!, featuring prizes such as an acrylic stand clock, A6 acrylic panels, hologram can badges, and illustration cards, priced at 770 yen per draw.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for eight MAMIYA - A Shared Illusion of the World's End - product lines including Trading Can Badge, Trading Photo Card, Key Visual F3 Canvas Board, Multi Desk Mat, A5 Acrylic Panel, BIG Acrylic Stand, BIG Can Badge, and A3 Matte-Finish Poster.
Masato Hayashi, runner-up of ABEMA's "RAPSTAR 2025," held a 200-fan release party at Shibuya's NEVERLAND on July 5, 2026, celebrating his advance single "BOSO TOKYO" with a citywide Shibuya promotion, a high-energy live set, and a fan-written flag display.
AMNIBUS, an online shop for original anime and manga merchandise, has started taking orders for 11 types of Mermaid Melody Pichi Pichi Pitch goods since June 22, 2026, including Aure Glass acrylic keychains, can badges, and petit-sserie sweets-themed items.
A new Monchhichi bubblehead doll blind box, "Shaky! Monchhichi Bubblehead Doll BOX Parade Sepia Gold," rolls out from July 2026 at variety goods stores nationwide, bringing the 50th anniversary "Let's! Parade" illustration to life in six wobbly-headed designs with an elegant gold and sepia color scheme.
A new junmai ginjo sake featuring an original illustration of Eris Greyrat from Mushoku Tensei III is now available for pre-order through the Saketsunagi online shop, with orders shipping from August 6, 2026.
Nissin Cisco is bringing a seasonal pistachio flavor to its long-running Goro Gura granola series, blending a fragrant pistachio cereal base with pistachio cookies, cashews, almonds, and macadamia nuts for a nationwide launch on August 3, 2026.
Nobunaga's Ambition: Shinsen unveils illustrator Go Nagano's key visual for its first PK season '四雄怒涛,' launching July 25, 2026, alongside an X campaign for a signed hanging scroll and sign-ups for an early access server.
Pia Corporation will release "Patlabor Shiba Shigeo Pia," a magazine spotlighting maintenance chief Shigeo Shiba, on August 5, 2026, to celebrate Patlabor EZY, with buyers at TSUTAYA receiving an exclusive clear file featuring a new illustration by Akemi Takada.
PES's new EP "PES Part III" pairs four songs written since 2024 with the newly recorded track "So So," arriving as the artist heads out on a nationwide live house tour with an extra Tokyo date now added by popular demand.
A new online lottery featuring watercolor-style illustrations from TV anime Reborn! with an aviator theme launches July 9, 2026, with prizes including a carry case, travel pouch, and framed acrylic stands.
Samansa Mos2 will release its new "Veil-Ramie" series, made entirely from ramie fiber, on July 10, 2026, offering a four-piece adult summer lineup that includes a sleeveless dress, a tiered tunic, a frill blouse, and a stole.
Konami Amusement's newest Smart Pachislot machine, Sengoku Collection 6, starts rolling out to halls across Japan today, bringing an evolved warlord system alongside a launch campaign offering QUO Card Pay prizes.
Seven-Eleven Japan teams up with Cheerio Japan on "Seven Premium Gumikaku Life Guard Flavor," a square gummy with a crunchy-chewy texture built around the long-selling Life Guard soda's distinctive taste, arriving at Seven-Eleven stores nationwide from July 7.
Starting July 6, 2026, 777TOWN.net, the PC-based pachinko and pachislot online game operated by Sammy Networks, adds the app for 忍魂弐 ～烈火ノ章～, with a paid membership campaign offering in-game items running through July 26.
To celebrate the first anniversary of Blended Japanese Whisky SOGAINI, a limited quantity of bottles will come bundled with an original can-shaped "SOGAINI Can Glass" starting September 10.
Amiami is now accepting pre-orders for 1/6 scale completed figures of Setsuna Ogiso and Kazusa Touma from White Album 2, based on the "Reunion" artwork by Takeshi Nakamura from MAGI ARTS. Each figure is priced at ¥24,200 (tax included), with release scheduled for April 2027.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for 17 product lines from the TV anime Witch Hat Atelier, including Trading Matte Can Badges, Trading Scene Photo Foil-Stamped Cards, Trading Scene Photo Bromides, and more.
AmiAmi is now accepting pre-orders for the first Wuthering Waves Nemunemu Series Chibi Figure Complete BOX from Hobby sakura, bundling sleepy, deformed figures of Phoebe, Zani, Carlotta, Roccia, Brant, and Cantarella, with each figure also available individually and a scheduled release of April 2027.
Following the June 26 release of their new EP and the July 1 launch of an in-game crossover, YOASOBI has unveiled an official music video for "Orion," the song written for Overwatch's new Tokyo storyline.
Gadget accessory brand A SCENE and pet lifestyle brand MELL are releasing their first joint collection — a dog lead, a paracord strap, and an eco bag — in limited quantities from July 6, 2026, with a pre-launch event at Osaka cafe heys on July 4.
New original Attack on Titan merchandise featuring stylish "Stand Dolce" illustrations of Eren, Levi, Erwin, and Hange is now available through Marukuji, the online lottery service, running through August 9, 2026.
PONOS's official The Battle Cats store, Nyanko Daishoten, has released its first-ever plush slippers modeled after the characters "ネコブラックマ" and "ネコックマンケン," now available as new everyday items.
BRUNO celebrates Winnie the Pooh's 100th anniversary with a limited kitchen collection featuring a compact hot plate, an auto cook pot, and stainless mugs, arriving July 17, 2026, with advance orders starting July 3.
Chez Shibata is releasing a new cookie tin built around its fermented butter cookies and Nagoya's beloved sweet Piyorin, going on sale July 8 with a pop-up at Nagoya Station ahead of a wider rollout.
A pop-up shop featuring original chibi character merchandise with a summer festival theme from the TV anime Dandadan opens at AMNIBUS STORE -white- in Shibuya, running from July 24 to August 9, 2026.
KADOKAWA's KDcolle figure brand has reopened pre-orders for a renewed-packaging edition of its 1/7 scale Tohka Yatogami Astral Dress Ver. figure from Date A Live's Fantasia 30th Anniversary Project, with orders open through August 19, 2026 (Wednesday) and delivery planned for January 2027.
Lifestyle brand Dessin is releasing its first collaboration items with junior high school painter Sei Horinouchi, featuring vivid animal print T-shirts and a tote bag, with nationwide store sales beginning July 17th and online pre-orders already open.
Capcom is running a follow-and-repost giveaway on X to celebrate the collaboration between Devil May Cry 5 Devil Hunter Edition and the Netflix series Devil May Cry Season 2, offering original collab T-shirts as prizes from July 3 to July 16, 2026.
Inspired by the water lilies of Paris's Tuileries Garden, Jonathan Anderson's new Dior collection brings delicate floral motifs to bags, shoes, jewelry, and accessories, arriving in boutiques this July.
A new collection inspired by the colorful, candy-coated world of Wreck-It Ralph launches at Disney Store locations on July 10th, with early release at select stores and the Disney Official Online Store from July 7th, featuring plush keychains, bag charms, and fashion items themed around Ralph, Vanellope, and the film's other candy-world characters.
Coamix releases volume 1 of "Doom: Satsujin Keisatsukan no Danzairoku," the long-awaited sequel to the hit series "Brutal: Satsujin Keisatsukan no Kokuhaku," on July 7, and bookstores nationwide will hand out limited "Cheki-style" collectible cards to buyers of either title.
Intelligent Systems and Good Smile Company have opened pre-orders for a 1/7 scale figure of Claude from the Fire Emblem series, priced at ¥31,680 (tax included) with a release scheduled for October 2027.
Furyu's new prize figure brand Muchute begins rolling out in July 2026, opening with a Hatsune Miku figure and followed by Racing Miku, Overlord, and My Little Sister Can't Be This Cute characters in August.
Gakken's craft kit for making soft, mochi-like squishies shaped like cute animals has sold out again and again since its release, prompting an immediate third printing. The all-in-one set lets families create original sweet-themed squishies together, making it a fun pick for summer at home.
Goto Tsubaki Distillery is releasing a three-part limited-edition gin collaboration with Amami Oshima-based painter and picture-book author Miroco Machiko, beginning with "Ibitsuna Hatake" on July 23, 2026, followed by two more editions later this year.
MOE BOOKS has released Critically-Endangered Species Hacchin-Pamos 2, the long-awaited second volume of the SNS-popular comic starring a round, white endangered creature, introducing new characters plus bonus manga and picture-book episodes.
A limited number of Hanamaru Udon locations are now serving SANUKI 870 ALE, a craft beer brewed using leftover dough trimmed during udon production, developed together with upcycle beer brand Better life with upcycle.
KDcolle, KADOKAWA's figure brand, has opened pre-orders exclusively through Kadostore and Amiami for a 1/7 scale figure of Haruhi Suzumiya wearing Megumin's costume from KonoSuba: God's Blessing on This Wonderful World!, priced from ¥26,950 (tax included) with delivery planned for March 2027.
Heavenly Jelly, known for pop-up events in Korea, Toronto, Paris, Vancouver, and other cities, is holding a custom shoe event at OPEN STUDIO, the gallery attached to FREAK'S STORE Shibuya, from July 10 to July 26, 2026, letting visitors mix and match around 60 parts to build a custom pair.
CORTESE has fully renewed its original sake brand "HITEN-NYO," relaunching it with two redesigned varieties, "Sweet Moon" and "Shining Mist," developed together with Yamagata's Nakaoki Shuzoten. Built around the theme "Tradition, with today's sensibility," the brand pairs traditional sake craftsmanship with an art-forward look designed for a relaxing drink at the end of the day.
Hobby Japan is launching Trading Card Museum, a new trading card line, with its first release celebrating the 20th anniversary of the popular anime My-HiME. The set arrives July 10, 2026, alongside a giveaway campaign on the brand's official X account.
Starting Friday, July 3rd, Seven-Eleven stores across Japan are selling the new no-losers character lottery "Ichiban Kuji One Piece -Elbaf Arc- GIANT BASH!! Vol.1," featuring debut figures of Dorry and Saint Figarland Shamrock alongside new Elbaf Arc costume figures of Luffy, Usopp, and Nami.
Hokkaido natural beauty brand ICOR is rolling out a summer-only SUIKA skincare series made with watermelon extract grown in its own Niseko garden, launching July 10 alongside Biople's Suika Fair.
Nijigen COSPA is adding five new THE IDOLM@STER SHINY COLORS items to its lineup, including limited-edition T-shirts, an acrylic art stand, and a shoulder tote, with a pre-sale final running July 2 to 12, 2026 on Asobi Store.
From July 6 to August 31, 2026, seafood izakaya chain Isomaru Suisan is holding a Korean Fair with spicy tteokbokki, gejang-style shrimp, bingsu, and Chamisul soju at most locations nationwide, alongside a July campaign offering app members a free chuhai coupon.
Calbee is adding a new flavor to its Jagarico L Size lineup — a rich, basil-scented Genovese pizza taste — launching at convenience stores nationwide from July 13, 2026, for a limited time.
KADOKAWA's figure and plastic model brands KDcolle and Kadopla have launched "Hobby Festival 2026 [Summer]," offering pre-order bonuses and a clearance coupon at Kadosuto, plus a joint appearance and special-price sales at Wonder Festival 2026 [Summer] on July 26.
Mexican goods brand Letra is releasing a new black colorway of its handwoven mercado bags in three sizes, available exclusively through its WEB SHOP from July 3, 2026, alongside pop-up shops touring department stores in Kobe, Nagoya, Sapporo, Tokyo, and Fukuoka.
A limited-time pop-up store featuring newly drawn swimsuit-style illustrations of Love Live! Nijigasaki High School Idol Club members opens at Tokyo Anime Center in DNP PLAZA SHIBUYA from July 17 to August 2, 2026, offering original merchandise and a purchase lottery.
A new Birthday Party!-themed merchandise lineup for Luchia from Mermaid Melody Pichi Pichi Pitch, including a BD Complete Set, hologram badges, and acrylic goods, is now available to order through the online store THE Chara, with orders open from July 3 to August 12, 2026.
Fusosha is releasing the "Momotaro Dentetsu" Travel Stamp Book on August 6, 2026, a pocket-sized book for collecting stamps from stations, airports, and sightseeing spots, complete with a Japan map, packing checklist, and a stamp quiz drawn from the long-running "Momotaro Dentetsu" game series.
Toy maker Agatsuma is adding Hello Kitty, My Melody, and Kuromi to its "Claytive!" resin clay craft kit series, letting fans mold, paint, and display their own Sanrio figure. All three go on sale nationwide from Monday, July 27, 2026, priced at ¥1,980 each.
Menswear brand nice rice is rolling out new pieces in its "n." series for summer 2026, using marled yarn, linen-like fabric, and cotton linen to bring a calm, understated depth to warm-weather outfits without relying on flashy details.
Prime 1 Studio's Real Elite Master Line introduces a 1/4 scale statue of Dorothy – Nostalgia from GODDESS OF VICTORY: NIKKE, based on her limited first-anniversary costume. Pre-orders open July 3rd at ¥164,890, with release planned for November 2027 to February 2028.
A limited-time pop-up store for NU: Carnival, offering new merchandise and a purchase lottery, opens at Shibuya Modi from July 25 to August 9, 2026.
Pet Paradise is releasing a special dog collection inspired by Disney & Pixar's Toy Story series from July 3, featuring wear, walking goods, and toys themed around Woody, Buzz Lightyear, Alien, and Lotso, available at stores nationwide and online.
Select fashion brand PIMENTÉ is releasing a second collaboration with model Yuko Gomyo, bringing out two leather tote bags for adults in L and S sizes, crafted from Italian cowhide, with pre-orders opening July 3, 2026 and general sales starting July 30, 2026.
KINGkuji ONLINE opens sales for the Pow the Mouse SUMMER DAYS online lottery on July 3, 2026, featuring seven new illustrations of Daffy's character Pow the Mouse across five prize tiers, plus a bonus acrylic block for large purchases.
ReoNa's 13th single "Lv.1 Class: Human," the ending theme for the TV anime "The Exiled Heavy Knight Knows How to Game the System," began early streaming on July 3, 2026, with the CD set for release on August 26, 2026.
Prime 1 Studio's Concept Masterline format brings Eve, the original character from illustrator rurudo's art book UNREAL, to life as a 1/5 scale statue. Pre-orders open July 3, with release planned for November 2027 to February 2028.
Samantha Thavasa Petit Choice is releasing a new lineup of wallets, pouch charms, and zipper charms inspired by four popular Disney cat characters — Figaro, Marie, Lucifer, and the Cheshire Cat — with online pre-orders opening July 3, in-store pre-orders from July 4, and full release from July 10, 2026.
Samantha Thavasa Japan Limited is releasing a 10-design lineup of bag charms and keyrings inspired by The Super Mario Galaxy Movie, in collaboration with Universal Products & Experience. Online sales begin July 3, with in-store sales following on July 4.
KADOKAWA's KDcolle figure brand has opened pre-orders for a new non-scale figure of Shana from Shakugan no Shana, available exclusively through Kadokawa Store and AmiAmi, priced at ¥12,100 (tax included) with delivery planned for February 2027.
The JB Honshi-Shikoku Expressway Group's Shikoku Megulink stamp rally runs from July 16, 2026 to January 31, 2027, encouraging visitors to collect stamps at about 217 restaurants, sightseeing spots, and other locations across Shikoku for a chance to win prizes.
Kishis has released the Yoyo Balloon Sparkly Star Blue Assort, a clear, glittering "neo" water yoyo filled with blue confetti, following up on its hit pink heart edition ahead of this summer's festival season.
THREEPPY releases all 35 items in a new Young Oyster design series inspired by Disney's "Alice in Wonderland," including lunch items, bags, and pouches, at stores nationwide starting early July 2026.
Gakken has released the sticker dress-up picture book "Twin Princesses and 100 Dresses: Dream," the latest addition to a series whose cumulative print run has now topped 140,000 copies, featuring 1,128 peel-and-stick stickers across 11 dress-up scenes.
Hollywood Ranch Market and Ultraman have released three new T-shirts as the third installment of their collaboration, featuring monotone graphics inspired by the original series' opening sequence, flight scenes, and iconic poses, on sale from July 3 online and at select stores nationwide.
Watabe Wedding is launching "Custom Color Dress," a customizable wedding dress line that combines 5 designs with about 50 colors for roughly 250 possible combinations, at its costume stores nationwide from July 3, 2026.
Sega Fave is launching the Sega Lucky Kuji Online TV Anime Wind Breaker -Neo Decora- lottery on July 3, 2026, featuring newly drawn illustrations across seven prize tiers including a visual towel, acrylic stand, and plush mascot, with tickets available through August 24, 2026.
A new lineup of WIND BREAKER-themed withCAT illustration Ver. merchandise — including an acrylic figure collection, flake stickers, a Shaka Shaka acrylic keychain, a clear pouch, and bangs clips — is now available for pre-order at Animate and Movic, with release planned for mid-September 2026.
Streetwear brands XLARGE and X-girl, official sponsors of SUMMER SONIC 2026, have released a key visual starring rapper 3Li¥en to mark the launch of their collaboration T-shirt, going on sale July 4, 2026.
An online lottery celebrating Lena's July 12 birthday has launched on Kujibikido, featuring prizes from the TV anime 86--EIGHTY-SIX. The lottery runs from July 9 to August 6, 2026, with prizes including acrylic stand figures, a B2 tapestry, and can badges.
From July 1, ingredient-focused online store A RESTAURANT FOODS is gifting an original Kutami shibu-uchiwa fan, handcrafted with Kumamoto's century-old Kurikawa Shoten, to customers who spend ¥50,000 or more, blending traditional craftsmanship with playful food motifs.
The latest Ascendance of a Bookworm TO Junior Bunko volume and an original Lesser pin badge went on sale on July 1, 2026, with new comic volumes and character merchandise from publisher TO Books following on July 15.
A new theatrical chapter of Assassination Classroom, built around previously unadapted manga episodes to mark the series' 10th anniversary, arrives exclusively on Prime Video on Friday, August 7, 2026.
Kobe-based importer Oyama Co., Ltd. is bringing Northern Ireland's The Boatyard Distillery to Japan for the first time, with a lineup of organic gin, vodka, Old Tom gin, and sloe gin liqueur going on sale nationwide on July 1, 2026.
JOURNAL STANDARD relume is releasing its third ethnic collection in collaboration with Indian brand bunai from early July 2026, featuring KALAMKARI block-print shirts and pants alongside exclusive handcrafted beads accessories.
Calbee is releasing Kataage Potato Grilled Corn Flavor from July 13, 2026, featuring a fan-chosen Katsushika Hokusai package design where placing two packages side by side completes a single image, marking the fan community's 10th anniversary.
Asahi Soft Drinks is bringing a refreshing twist to a classic with "Calpis and Special Lemonade," blending Calpis with lemon juice and a special lemon syrup, on sale nationwide from July 14 for a limited time.
CharaP, an AI character chat service, is adding a new "Talk" chat mode on July 1, 2026, and marking the launch with a character contest offering ¥10 million in total prize and support money across a Creation Division and a Migration Division.
To celebrate the July 24 release of CHIIKAWA THE MOVIE — THE SECRET OF THE MERMAID ISLAND, AEON Cinema is selling flavor sodas in an original movie-design cup at concession stands nationwide starting July 3.
The "Coris x Oshi Katsu Kuji Land" online lottery launches July 1, 2026 on Hanikuji Land, offering original goods based on Coris's popular candies — including Fue Ramune, Sonomama Bubble Gum, and Awa Ramune — across five prize tiers plus a bonus gift for repeat purchases.
COSPA is rolling out a Demon Slayer apparel lineup for summer, including a Demon Slayer Corps-motif jinbei and a four-design dry-material T-shirt series featuring Tanjiro Kamado, Giyu Tomioka, and Shinobu Kocho, with early sales at Wonder Festival 2026 [Summer] on July 26 ahead of wider release at the COSPA Official Shop and G-Store.com.
coly Inc. has begun revealing the characters of its mobile game Disney Sparklink Stars, starting with Neo Michel, voiced by Shoya Chiba, with more character introductions to follow on the official X account.
Japanese womenswear brand emmi has teamed up with British lifestyle brand HUNTER for its first-ever collaboration, releasing two utility bags — a puffer mini crossbody and a packable travel sacoche — from July 1 (Wednesday) at emmi stores nationwide, the emmi official online store, and USAGI ONLINE.
Jewelry company LION HEART has launched EMUNE, a new brand whose name combines "Emotion" and "Nuance." It offers everyday jewelry across four collection lines, with sales beginning July 1, 2026.
FamilyMart is marking Strawberry Prince's 10th anniversary with a FamiMa Online-exclusive lottery and original goods, a FamiPay daily mini-game, FamiMa Print bromides, and a special "Happy Horoscope" video series, all launching July 7, 2026.
Felissimo is releasing the first wave of "ULTRAMAN × Felissimo," an adult fashion and lifestyle collaboration marking the Ultraman series' 60th broadcast anniversary, with T-shirts, socks, bags, and home items inspired by heroes and kaiju from the Showa era through the New Generation, on sale from July 1 online and at Kobe Port Tower.
EYEUP Co., Ltd. is launching a new stuffed series based on the TV anime Gachiakuta, featuring original illustrations created exclusively for the collection, alongside can badges, acrylic stands, keychains, and clear posters, with pre-orders open now ahead of a nationwide release in September 2026.
A collaborative cafe featuring the TV anime Hana-Kimi is opening at THE Chara CAFE Tokyu Plaza Shibuya in Tokyo from July 3 to 19, 2026, and at THE Chara CAFE HEP Navio in Osaka from July 25 to August 12, 2026, with exclusive merchandise on offer.
Art Space is hosting an online exhibition of new prints by Hattori Sachie, a picture book artist who debuted in France and exhibited at Italy's Bologna Children's Book Fair, showcasing all 85 works from July 2, 2026.
To mark the 55th anniversary of Godzilla vs. Hedorah, U-TREASURE is releasing an 18K yellow gold mini figure of the pollution monster Hedorah, crafted at approximately 1 cm and limited to 100 pieces worldwide, with pre-orders open from July 2 to August 3, 2026.
PG Design is expanding its sunburnt-design Hello Kitty silicone goods lineup with a new coin purse keyring in June 2026 and a pass case in mid-July 2026.
Pixel Co., Ltd. has unveiled a new key visual for HORGIHUGH, illustrated by KOU, ahead of the shooting game's October 22, 2026 release on Nintendo Switch. New screenshots showing off stage bosses and revamped visuals were also revealed.
Osaka wool carpet maker Hotta Carpet has partnered with British designer Felix Conran on "Tanbo," a wool tile carpet inspired by Japan's rice paddies and changing seasons, with pre-sales starting July 1, 2026 and general sales nationwide from August 1, 2026.
L&L Victor Entertainment and PANDORA launch IDOL:UnderCode, a new transmedia idol project linking anime, VTuber, and games, as five characters begin TikTok LIVE streaming today and invite fans to help shape their story.
Sync Innovation has opened pre-orders for new "Though I Am an Inept Villainess: Tale of the Butterfly-Rat Body Swap in the Maiden Court" merchandise, including acrylic keychains, acrylic stands, and can badges, with orders accepted from July 2 through July 23, 2026.
In Itoshima, Fukuoka, the Daichi no Mukuna project is turning abandoned farmland into fields of mukuna beans, a nutrient-rich "phantom bean" once considered too risky for general sale, and using traditional miso fermentation to make it safe, deeply flavorful, and rich in antioxidants.
Saitama City is recruiting around 55 participants for the 14th Iwatsuki Castle Town Falconry Procession, a historical parade on the old Nikko Onari Road reenacting Tokugawa Ieyasu's visits to Iwatsuki, to be held on November 3, 2026.
Morinapo, a Kanazawa-based frozen pizza brand, has released its July Monthly Pizza Set for the hot summer season, pairing a spicy Mexican-style pizza, a fresh basil margherita, and a smoky bacon and onion pizza in one three-pack sold through its official online store.
Kawasaki Motors Japan will release two 400cc supersport models, the Ninja ZX-4R SE and the Ninja ZX-4RR, on August 1, 2026, both powered by a 399cm³ inline-four engine.
Kawasaki Motors Japan will begin releasing its Z900RS retro sport lineup on August 1, 2026, and the standard Z900RS gains a new color, Candytone Greenish Blue.
arma bianca has released official LINE stickers for the TV anime "Killed Again, Mr. Detective.", featuring detective duo Sakuya and Lilithea for fans to enjoy in their everyday chats.
SNK will release a major balance update for the fighting game THE KING OF FIGHTERS XV (KOF XV) on July 2, 2026, adjusting all 61 playable characters, from series mainstays like Kyo Kusanagi to later DLC additions such as Rock Howard and Terry Bogard. The KOF XV Ultimate Edition, which includes every character, is also available now.
Yokohama's beloved shumai maker Kiyoken adds two new official GREEN×EXPO 2027 licensed items - a pork-free vacuum-packed tuna shumai and a brown sugar pineapple cake - both arriving July 3, 2026.
KURAND's online craft alcohol shop begins sales of "Kami no Mitsushu" (Mead of the Gods) on July 2, a honey wine made with Hokkaido linden honey that aims to recreate "nectar," the drink of the gods in Greek mythology, available through its crowdfunding platform "Kurafan!"
LIMI feu's 2026-27 Autumn/Winter Collection lands in stores and online from July 10, featuring raw-cut fraying, tribal patterns, and barbed-wire prints, plus an original parasol gift with qualifying purchases.
The "Memories Off 25th Anniversary Completion Celebration Online Lottery - Happy Easter Party" launches July 10, 2026, offering newly drawn bunny-costume illustrations of the romance adventure game's heroines across acrylic stands, a tapestry, can badges, and clear cards, with a bonus acrylic stand for 15-draw set purchases.
Monster Strike welcomes new character Aruka, voiced by Azumi Waki, to the Extreme Beast God Festival gacha on July 4, 2026, alongside a Japan national soccer team collaboration and a quote-post campaign.
Kracie's long-running DIY candy Nerunerunerune turns 40 this year, and Queen's Square Yokohama is hosting a colorful "Witch's House" pop-up event from July 31 to August 2, 2026, with hands-on candy-making, photo spots, and a meet-and-greet with the character Nerune.
A new frozen baked cheesecake supervised by cheese tart specialty store PABLO layers smooth cheesecake with a hidden apricot sauce, arriving through a collaboration with Adelie Co., Ltd. The online-exclusive treat is available now at a gift specialty shop and other online gift retailers for 2,600 yen (tax included) per box of six.
PIYOKOMAME character goods take over Kujibikido's newest online lottery, the "PIYOKOMAME Korokoro Mochimochi Kitchen Kuji," launching July 9, 2026, with kitchen and dining prizes designed around food-themed illustrations of the character.
New Poppy Playtime capsule toys are rolling out to gashacoco locations and capsule toy corners nationwide — a third "Face Plush Keychain" series from early July 2026, followed by a "3D Marker Mascot" series from early August 2026, each featuring six characters from the hit horror game.
Revlon's popular Kiss Sugar Scrub line gets a cooling new addition — the Kiss Sugar Ice Scrub in Pure Mint — offering an icy, refreshing feel alongside gentle exfoliation and moisture care from July 21, 2026.
Kodansha released a long-awaited spin-off novel in the bestselling Rudolf and Ippai Attena series on July 1, 2026, marking both the series' 40th anniversary and 40 years since author Hiroshi Saito's debut, alongside a present campaign offering signed books and gift cards.
The night entertainment event returns for the 2026/27 J1 League season, adding a club-first laser lighting show and the fan-favorite "超熱狂FIREWORKS" display across all four featured night matches at Edion Peace Wing Hiroshima.
Mobile Factory's location-based game series Station Memories! is holding a collaboration campaign with the TV anime SHIBOYUGI: Playing Death Games to Put Food on the Table from August 3 to August 31, 2026, featuring a limited-time gacha and a mission-based in-game event.
The popular puzzle game app Snoopy Drops is hosting a Summer BIG Present Campaign, giving players the chance to win Snoopy merchandise that's both practical and perfect for summer.
Solo Leveling:ARISE has rolled out a major update introducing new SSR hunter Agnes Rivera and her exclusive weapon La Familia, alongside new EXPERT story chapters, a raised Shadow Army level cap, new skill runes, and a run of summer in-game events.
Square Enix has launched its SUMMER SALE Part 1, offering increased discounts on Final Fantasy series titles including FINAL FANTASY IX and the FINAL FANTASY VII Remake series, along with games such as Octopath Traveler 0 and FANTASIAN Neo Dimension.
The dress-up and character-raising game Sugar Doll has launched a new classic gacha called "Sunny Days Memories," featuring blue ocean and sunflower field costumes, alongside a summer-themed seasonal event and limited-time background packs.
From July 3, SUSHIRO Cafe revives its annual collaboration with Kyoto's 190-year-old tea purveyor Morihan, launching a Matcha Crème Brûlée Rare Cheesecake supervised by one of Japan's leading tea masters and torched to order for a crackly caramelized top at SUSHIRO locations nationwide.
The Body Shop is adding Body Yogurt STM, a fast-absorbing gel body lotion, to its citrus-scented Satsuma body care line, launching nationwide on July 16, 2026, with in-store pre-orders opening early on June 25.
The free-to-play TPS loot shooter The First Descendant marked its 2nd anniversary with the livestreamed Descendant Fest 2026, unveiling a Season 4 story trailer, a detailed roadmap through the rest of 2026, new Descendant Raven, and a lineup of in-game and real-world anniversary campaigns.
The Touken Ranbu ONLINE Hair Treatment Oil series returns in a refined brown bottle, featuring five sword warriors — including Himetsuru Ichimonji, joining the lineup for the first time. Pre-orders opened July 1, 2026 at Premium Bandai.
Construction machinery rental company AKTIO begins selling original apparel and everyday lifestyle goods, including T-shirts, caps, a Hydro Flask limited model, masking tape, and magnets, at its official AKTIO BRAND SHOP online store starting July 1, 2026.
New Miffy-themed design T-shirts have arrived at AS KNOW AS plus, available through ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores from June 2026.
BIRKENSTOCK opened its sixth concept store in Japan in Shibuya on July 1, 2026. Designed around the theme of "Flow," the store uses natural materials and brand-inspired details to showcase BIRKENSTOCK's world.
Japanese eyewear brand BLANC and ADAM ET ROPÉ release a four-model special-order collection featuring summer blue photochromic lenses, on sale from July 1, 2026, at ADAM ET ROPÉ HOMME stores and J'aDoRe JUN ONLINE.
Japanese sports seat maker BRIDE has released a new original flat cap featuring its signature B mark logo, on sale from July 1, 2026 at BRIDE Meister Shops and dealers nationwide.
Datsugoku Gokko launches a new "Escape Across Japan" project with an Okinawa-themed summer event running through August 2026, featuring new maps, a mid-event weather change, and limited-time swimsuit character skins.
Heroine Make's popular Long UP Mascara Super WP N, renewed for even greater staying power, adds a naturally flattering dark taupe that pairs with any makeup. The limited-edition shade goes on sale Wednesday, July 8, 2026.
C4 Connect's mobile RPG Idle Girls has opened the final stage of its 6th Popularity Character Election on July 1, 2026, where the top 16 sub-generals compete from scratch, alongside a new "Grand Election – Heart-Fluttering Photo Studio" campaign site offering a lottery for prizes including a HUAWEI MatePad 11.
Cybird's hit otome game Ikémen Prince: Beauty and Her Beast celebrates its 6th anniversary on July 1, 2026, with a new theme song PV, an announced collaboration with Animate Gratte, and pre-orders for a limited-edition mirror mini case goods set.
The smartphone game Isekai Kitchen has launched a Tanabata-themed interior decoration event, "To Orihime, Ten Steps Away," alongside a new pickup gacha featuring ★3 staff member Heuchera (Orihime) with an increased appearance rate, both running through July 15.
nana's green tea is running an online-store-only bulk-buy sale on its warabi mochi gift boxes from July 1 to August 31, 2026, offering discounts of up to 10% for larger orders during the summer gift season.
NEWSED, the upcycle and sustainability-focused brand from Ken Elephant, is releasing BEAT BEAST FIRE! and BEAT BEAST WATER? — assembly art objects created with artist Mick Itaya — from July 10, 2026. Made from offcut and deadstock acrylic, each of the 17-part figures is a one-of-a-kind piece.
Petemo, the pet lifestyle brand from Aeon Pet, opens its first pop-up store in Tokyo's Jiyugaoka neighborhood from July 10 to August 9, 2026, offering premium pet carts, a new apparel lineup, and a pet-friendly shopping space.
The Horin Love Books online store is running a campaign to mark the August 10, 2026 release of みなもやかづき's BL manga "Revenge Act" Vol. 1, with buyers entered into a drawing to win a mini shikishi personally signed by the artist. Eligible orders must ship by Friday, September 11, 2026.
MMORPG RF ONLINE NEXT has rolled out a major update introducing Chapter 12 and a new region, Lavaron, in the Sindrey Archipelago, along with new field bosses, a limited-time event dungeon, login rewards, and fresh costumes.
Indoor golf school STEPGOLF has partnered with luxury sake brand MINAKI, giving 50 winners drawn from its roughly 110,000 cumulative members the right to purchase the rare Junmai Daiginjo 極幻FORMULA.2 through a lottery running July 1 to 6, 2026.
Takara Shuzo's regional craft chuhai "Takara CRAFT <Yoichi-Grown Niagara>" has taken the Gold Award at the 5th Hokkaido Souvenir Grand Prix, hosted by FM NORTH WAVE.
Blue Box Café by Natsuko Shoji at Tiffany Ginza is marking its first anniversary with a limited-time "1st Anniversary Afternoon Tea" and a seasonal "Peach Melba" dessert, available from July 1 to August 31, 2026.
Tachibana E-Shuhan's new "Shichifuku Gouun Mikuji Vol. 1" whisky lottery goes on sale July 1, 2026, limited to 466 entries at 6,980 yen each. Every draw delivers a bottle, with prizes ranging from The Macallan 1824 Collection to Hakushu 12 and Yamazaki 12.
A new Spicy Pizza Bread with zesty tomato sauce, ham, and bacon is rolling out at 7-Eleven stores across Japan from July 7, available in most regions excluding Kyushu and Okinawa.
The original tan cat girl character Mau from figure brand Bfull FOTS JAPAN is now available as a 1/6 scale unpainted 3D-printed garage kit. Pre-orders opened on June 30, 2026 at 4:00 PM on the Bfull online shop.
Calbee's Kansai-limited "Kansai-Aji Roman" series is adding a new flavor inspired by Kyoto's chirimen sansho, supervised by Harema, the long-established shop credited as the birthplace of the beloved Kyoto specialty.
The "県ジンプロジェクト by agataJapan" launches its 20th product, a craft gin made with Unshu mandarin oranges from Ehime Prefecture's Nishiuwa region, with a CAMPFIRE crowdfunding campaign now open for early access.
大阪焼肉・ホルモン ふたご is running its third annual Reimen Koshien cold noodle event from July 1 to August 31, 2026, with seven varieties on offer including three new additions, plus a ranking prediction contest with prizes for F-POINT members.
DMM GAMES' Girls Creation celebrates 1,000 days since launch with an anniversary campaign, the Tanabata-themed "Make a Wish on a Tanzaku" event, and limited-time pickup gacha featuring ★5 styles. The event runs from June 30 to July 15, 2026.
A new collaboration between unify and Sanrio Characters brings sophisticated Kuromi embroidery bags in three sizes, combining beautiful 3D embroidery with practical lightweight nylon construction in two chic color options.
A collaboration event with the Ultraman Series is launching in LINE Idle Rangers AFK RPG on June 30, 2026, featuring Ultraman, Ultraman Tiga, and Ultraman Zero as limited-time characters alongside special in-game events running through July 31.
Celebrating 5 years since the first season of Love Live! Superstar!!, a special pop-up shop featuring newly drawn illustrations of all 11 Liella! members and exclusive merchandise opens at Shibuya Modi 7F from July 17, 2026.
Mamon King, the monster-raising simulation co-developed with YouTuber Yoshinama, launches on Nintendo Switch 2 on October 8, 2026. A physical Switch 2 keycard edition with exclusive early purchase bonuses ships alongside the digital version.
Due to overwhelming popularity, Mister Donut's Mocchyurin Kinako and Mocchyurin Mitarashi will sell until ingredients run out starting mid-July, while the planned Phase 2 lineup has been cancelled to prevent further store congestion.
Atlus has released the second character spotlight for Persona 4 Revival, introducing idol Rise Kujikawa and her unique support skills. She is also set to perform at X VORDER RUNWAY, a cross-genre fashion show and music live event at Makuhari Messe in September 2026.
Shobido Co., Ltd. is launching a lineup of Sebon Star-branded accessories — makeup brushes, smartphone grips, and slide mirror charms — starting June 30, 2026, at variety stores, discount stores, drug stores, and online.
A lineup of "adult-cute" apparel accessories featuring characters from the 3DCG anime "Secret Catch! Teenieping" — including pouches, a PVC card case, and acrylic charms — went on sale at Matsumura Shoten's online store on June 30, 2026.
Seven-Eleven Japan is adding an onsen egg bibimbap with mochi wheat rice to its popular "Tabi-suru CAFÉ BOX" bento series. The new item uses authentic gochujang from Sunchang, Korea's renowned gochujang-producing region, and launches July 7.
Women's fishing wear brand Shipsmast has unveiled its new "Fish Camo Dry" series, featuring an original all-over print inspired by fish and the sea. Hats, T-shirts, long T-shirts, and half pants go on sale July 3, 2026.
GENDA GiGO Entertainment is launching the "SKZOO × GiGO Campaign SUMMER" at GiGO group arcades across Japan, featuring exclusive crane game prizes, a must-buy campaign, collaboration taiyaki, and SKZOO photo spots, running from August 18 to September 30, 2026.
A new grape highball joins Suntory's Kudamono Torys Can series for a limited time starting August 25, 2026, blending rich grape flavor with the smooth finish of Torys Whisky.
Suntory is releasing "Nonaru Sakaba Kabosu Lemon Sour Non-Alcoholic" nationwide for a limited time starting September 1, 2026. The 350ml can offers a crisp blend of fresh kabosu citrus and lemon acidity with 0.00% alcohol.
For just three days around the Tanabata festival, DOLCE FELICE is offering two limited-edition fruit jellies packed with six types of fruit — one inspired by Orihime in red pomegranate-scented jelly, and one by Hikoboshi in blue orange-scented jelly.
An embroidered sukajan featuring Lum from the TV anime Urusei Yatsura is set to release in early October 2026. Available for pre-order at COSPA's online store, the jacket features full embroidery on both the front and back, with a lightweight, no-padding design for wear across three seasons.
White Cat Project NEW WORLD'S kicks off Episode 3 of its 12th anniversary celebration event, "ZODIAC:CHRONICLE," on June 30, 2026, alongside character gacha featuring Sirius, Asteria, and Illumina.
The Dengeki strategy guide covering Animal Crossing's Ver.3.0 free update and Nintendo Switch 2 Edition is now on sale, featuring full item data, 60 resort hotel room coordination examples, and over 130 downloadable original My Designs.
The smartphone RPG Attack on Titan Brave Order is running a new event, "They Saw the Sea That Day," from June 29, 2026, along with a new gacha featuring Sasha Blouse, Jean Kirstein, and Connie Springer, plus the addition of Chapters 38 and 39.
Korean beauty brand BBIA has released a new Nudy Lip Pencil designed to perfect the lip line, available in 7 skin nude shades at 1,200 yen.
BLDB, a D2C brand for high-precision metal models, launched its Rebellion Core series in Japan on June 29, 2026 — a cyberpunk-themed 3D metal assembly kit featuring fully screw-fastened construction, 1mm-thick SUS304 stainless steel, and functional internal gear drives.
Pre-orders open July 3, 2026 on TAITO GEAR&GOODS for the Dokyuto jumbo plush of Sakura Kinomoto from Cardcaptor Sakura: Clear Card, standing approximately 100cm tall.
Following Pompompurin's first-place finish in the 2026 Sanrio Character Ranking, the Desktop Mate POMPOMPURIN DLC goes on sale for 20% off from June 29 to July 13, 2026.
The 1/7 scale figure of Eve in Bunny-Ear Lingerie Ver., designed by popular illustrator rurudo, is available again — the ¥26,400 painted-complete figure ships in November 2026 and comes with an upper-body replacement part.
A new seasonal ice bar featuring 33% golden pineapple juice and passion fruit, with fine ice crystals that recreate the texture of frozen pineapple, goes on sale across Japan on June 30, 2026.
Japanese footwear brand grounds and artist MON7A are launching a collaboration shoe, "MOOPIE x MON7A," priced at ¥49,500. Pre-orders open July 4, 2026 and run through July 23, available at the Shibuya store and online.
Häagen-Dazs Japan is releasing two limited-edition Gelati (ジェラーティ) Mini Cups — Tropical Rich & Coconut and Salty Caramel & Pistachio — at supermarkets, convenience stores, and department stores nationwide starting June 30, 2026.
The second wave of information for Hatsune Miku YOZORA PROGRAM 2026, set to take place in Niigata from September 21 to 23, 2026, has been announced, including the main visual designed by illustrator リン☆ユウ, several upcoming events, and the original theme song "Bloom Out feat. Hatsune Miku."
A Hello Kitty collaboration bag series from unify and Sanrio Characters features three-dimensional embroidery in light gray and navy, offered in three sizes for everyday use.
The debut art collection from illustrator Kiriko Arai — featuring her beloved original characters Wolf-kun and NISE OBAKE — is set for release on August 20, 2026. Published by PARCO Publishing, the 144-page volume compiles illustrations from 2017 onward alongside an all-new origin story for Wolf-kun.
Marugo, a tabi footwear maker founded over 100 years ago, has launched the ITARO 1201 TABI SETTA, a leather sandal that blends the split-toe tabi sole with the aesthetic of traditional Japanese setta sandals.
New additions to Moomin Arabia's Mystical Forest glassware collection — including a candle holder, bowl, kitchen towel, pot holder, and mitt — go on sale starting July 29, 2026, bringing the enchanted world of Finn Family Moomintroll to summer tables.
Good Smile Company has announced a Nendoroid figure of Hakos Baelz from hololive English -Promise-. Priced at 8,900 yen (tax included) and scheduled for release in January 2027, the figure is available exclusively through select distributors including AmiAmi.
Celebrating the 30th anniversary of the Persona series, this Nendoroid More vignette features newly drawn artwork of the protagonists from Persona 3, Persona 4, and Persona 5 — now available for pre-order at AmiAmi with a planned November 2026 release.
A 1/7 scale figure of Black Shiro from No Game No Life volume 11 is now available for pre-order at AmiAmi, featuring a dark-themed sailor uniform design with iridescent clear-part wings, scheduled for release in June 2027.
After eight years of practice, the Japan Surfing Association (NSA) has formalized a pool-based surfing education program designed to give children a safe first experience of standing on a surfboard.
Hamee's tokitam brand launches three new mobile straps — a candy pouch strap, a delicate charm strap, and a glittering stone rope hand strap — set to go on sale from June 30, 2026.
Valentino Beauty introduces SPIKE VALENTINO SHINE, a glow-amplifying lip color in seven shades inspired by morning dewdrops, launching on July 8, 2026.
From July 1 to August 31, 2026, YEBISU BAR branches across Japan are running a limited-time Okinawa food fair, pairing Okinawan specialty ingredients with draft YEBISU beer.
The fourth and final installment of the Map Design GALLERY CARD series features 77 new islands, completing the full collection of all 304 inhabited islands of Japan, with sales beginning July 3, 2026.
A pop-up shop for A Certain Scientific Railgun T opens at AMNIBUS STORE -blue- in MAGNET by SHIBUYA109 from July 17 to August 2, 2026, featuring new original illustration goods with a starry sky maid concept.
VISION is releasing a CHILLfigg 6-piece figure BOX featuring characters from Fate/kaleid liner Prisma Illya: Licht - The Nameless Girl, available for pre-order at AmiAmi with a December 2026 release date.
Six beloved SANRIO CHARACTERS — Hello Kitty, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Kuromi — are now available as a bundle DLC set for Desktop Mate, the popular desktop mascot platform.
discord Yohji Yamamoto is adding light green, dark green, and black colorways to five Italian leather bag styles in its MADE IN ITALY series, available at stores and online from July 10, 2026.
AmiAmi is now accepting pre-orders for the Mirajane Strauss Bunny Ver. 1/4 scale completed figure from the TV anime Fairy Tail, produced by FREEing and scheduled for release in December 2026.
The 6th figure in the Chibi Neco series from Honkai: Star Rail features Blade, crafted by RIBOSE and available exclusively through select distributors including AmiAmi, priced at 11,000 yen with a planned May 2027 release.
A new 1/8 scale figure of Cyrene from Honkai: Star Rail in a holiday outfit — part of the Gift+ series by Myethos — is now available for pre-order at Amiami, with a planned release in January 2027.
Starting July 1, 2026, Kamakura Wich introduces a passion fruit and pineapple seasonal flavor, a discounted summer shipping campaign, and a new store opening at Cubic Plaza Shin-Yokohama.
Two official clan tournaments for Lineage 2 Revolution — the LRT Season 16 BEST8 and the 14th Challenge Cup Finals on June 27, followed by the LRT Season 16 FINAL on June 28 — will be streamed live on YouTube Live.
Nagoya Railroad (Meitetsu) is teaming up with the TV anime Pokémon to hold the Meitetsu Pokémon Stamp Rally 2026 from July 18 to September 23, 2026, celebrating Pokémon's 30th anniversary. Pick up a free stamp sheet at a Meitetsu station and collect stamps at 25 locations across the network.
Following a well-received limited pastel-color debut at AnimeJapan, the mofusand × Ultraman collaboration returns in classic colors with three Kiramekko accessory plush designs — Ultraman, Alien Baltan, and Pigmon — going on sale July 10, 2026.
Pre-orders are open at Amiami for the Capcom Figure Builder Monster Hunter Standard Model Plus Palico Collection Vol.1, a 4-piece box set featuring Palicos in four equipment designs from Monster Hunter Wilds, scheduled for release in late January 2027.
The limited-time Season Server 2026 "Chohaisha Senchi" for N-Age Online: NEO launched its early access phase on June 25, 2026, revealing exclusive Stardust weapon rewards for top-ranked players, a new Advanced VIP item with a location-save feature, and a new pet named KUROMAMESIBA.
HIKKY, organizer of Virtual Market, developed Sammy Corporation's inaugural permanent VR world in VRChat, featuring Tokyo Revengers collaboration content, revival games from past Virtual Markets, a point-based item exchange system, and creator economy integration.
A new lineup of travel goods from the SWIMMER × SANRIO CHARACTERS collaboration is here, featuring die-cut name tags, plush pass cases with reel attachments, and fluffy eye mask cushions perfect for trips and daily commutes.
Marking the 60th anniversary of The Beatles' visit to Japan, IKEUCHI ORGANIC has launched a summer jacket recreating the mysterious "towel jacket" the band wore in Florida in 1964. Officially licensed by Apple Corps Ltd. and made from organic cotton towel fabric, the piece took two years to complete.
Yuki Mizukami from the visual novel Wonderful Everyday Down the Rabbit-Hole is joining Gift's fumofumo plush lineup, with pre-orders through Ami Ami opening July 3, 2026.
A pop-up shop featuring exclusive merchandise from manga artist Nonono Yamada's works opens at AMNIBUS STORE -blue- in MAGNET by SHIBUYA109 from July 31 to August 16, 2026, with new yukata-themed illustrations from 夜明けがいちばん暗い.
Youtooz is releasing three summer-themed plushies from Helluva Boss and Apex Legends starting in late January 2027, followed by a Hazbin Hotel figure in late March 2027, all available through INFOLENS in Japan.
Can badges, acrylic keychains, and other merchandise from Ace of the Diamond act II -Second Season- are now available for pre-order from Sync Innovation, with shipping expected in late September 2026.
Prime 1 Studio's PRIME 1 STATUE brand is releasing an Ultimate Diorama Masterline statue of the Queen Alien from Aliens, recreating the nightmare breeding ground from planet LV-426 in a diorama spanning 140cm wide. Pre-orders begin June 26.
New goods featuring newly drawn illustrations by illustrator Higure Hizuki have arrived for Aokana Four Rhythms Across the Blue. The lineup includes can badges, acrylic keychains, acrylic stands, and character clear cases, available online and at eeo Store Ikebukuro from June 27.
A new addition to the Rhodes Kids Series from the popular mobile game Arknights, featuring Pramanix, is now available for pre-order at the Myethos Japan online store, priced at 7,480 yen with a planned release in May 2027.
The TV anime BLUE LOCK is collaborating with kimono rental chain VASARA in a yukata event running from July 6 to August 31, 2026, featuring newly drawn illustrations and exclusive merchandise inspired by each character's favorite things.
Three chibi-style figures of Reze, Hayakawa Aki, and the Angel Devil from Chainsaw Man – The Movie: Reze Arc are now on sale through Bushiroad Creative's PalVerse Palé. open figure series, priced at ¥3,300 each.
Japan's largest Disney orchestra concert tour returns with a Frozen-centered program, live vocals from New York performers, and 51 performances across 30 cities from September 11 to December 27, 2026.
A teaser PV for the new Disney smartphone game Disney Sparklink Stars, developed by coly Inc. under a licensing agreement with Walt Disney Japan, was released on June 24, 2026. Pre-registration is now open via the official X account.
Mobile RPG Epic Seven has kicked off its summer season update, bringing the new limited hero 深海の瞳 フミル, a six-week special sub-story, and the Epic Dash event running through August 27, 2026.
The TV anime adaptation of Gacha Girls Corps — the light novel series with over 1.2 million copies sold — has been confirmed, with a broadcast start scheduled for January 2027. The teaser visual and main cast have also been revealed.
GLOVETY has announced FORTUNE x WORLD ~Bokura ga Game o Tsukuru Riyuu~, an all-ages adventure game following a high school student who gets drawn into the bishoujo game industry. The title launches October 30, 2026, with artwork by 館川まこ and scenario by 新島夕.
A new addition to the Honkai: Star Rail Diorama Series, the Kafka Patience Is All You Need Ver. complete figure by Myethos, is now available for pre-order at Amiami.
A new event featuring the MAD TRIGGER CREW is now live in the mobile game Hypnosis Mic -Alternative Rap Battle-, running from June 26 to July 8, 2026, with the event-exclusive SSR card 毒島メイソン理鶯 up for grabs.
Ten character-themed eau de parfum inspired by the TV anime Kabaneri of the Iron Fortress are now available, each crafted to evoke the personality and story of a beloved character as the series marks its 10th year since its original TV broadcast.
KIMONO ARCH and remake brand YEAH RIGHT!! are launching their second collaboration collection on July 4, 2026, featuring unique one-of-a-kind haori and kimono pieces that bring together vintage European tablecloths and Japanese kimono fabric from production regions across Japan.
An online lottery for TV anime The Most Heretical Last Boss Queen: From Villainess to Savior Season 2 launches June 26, 2026, on the Kuji Pla platform, offering star-themed newly drawn illustration goods including rotating aurora acrylic stands, PU leather trays, hand towels, foil-stamped clear cards, and can badges.
The second wave of Nuipal palm-sized plush toys from Limbus Company is coming, featuring 15 characters. Pre-orders are now open at Animate stores, Animate online, and Movic's online shop, with an expected release around October 2026.
Maison de FLEUR is releasing a five-piece collaboration collection with Sanrio's My Sweet Piano on July 4, 2026, featuring embroidered tote bags, a round pouch, and charms all showcasing the adorable character dressed in her signature strawberry hood.
A limited-time sale offering up to 40% off has kicked off for Mega Man Star Force Legacy Collection, alongside the debut of a new bundle pack combining two classic Mega Man collections, standalone DLC, and a 121-track original soundtrack.
GungHo Online Entertainment's free-to-play Nintendo Switch ninja gum action game Ninjala has surpassed 12 million cumulative downloads worldwide, marking six years since its June 2020 launch.
The mobile strategy game Nobunaga's Ambition Shinsen is set to launch its first PK season, 四雄怒涛, in late July 2026. Four Kanto warlords — Hojo, Takeda, Uesugi, and Satake — clash for regional dominance in a new chapter of the game.
Merchandise from the Operation True Love POP UP SHOP, previously held at Diversity Tokyo Plaza 5F THEキャラSHOP, is now available for order through the THEキャラ online store until July 8, 2026.
Fair trade brand People Tree is expanding its popular yokan lineup with a new coffee flavor, blending organic coffee from Peru with muscovado sugar and specially cultivated Hokkaido azuki beans. Available from June 26, 2026, at the People Tree Jiyugaoka store, online shop, and nationwide retailers.
Perfect Space Curtain Hall, one of Japan's largest online curtain retailers, has launched a new Mexican category featuring a collaboration with Mexico City-based designer Ana Requena and a lineup of original designs inspired by Mexican culture and landscapes.
BLANC, a character from illustrator rurudo's doujinshi LOVEIT, is now available as a 1/6 scale completed figure from Pink Charm, sold exclusively at AmiAmi and select distributors. The figure features a fully swappable body to recreate the reverse bunny look, with a November 2026 release.
Seven-Eleven Japan has released the Seven Premium Rich Guava Cider (500ml), a tropical carbonated drink packed with intense guava flavor, now available at Seven-Eleven stores nationwide.
Pre-orders are now open for a new line of original merchandise based on the TV anime Shugo Chara!, featuring newly drawn illustrations of the characters with a ribbon and teddy bear theme. Items include can badges, charms, acrylic stands, and more.
An in-game update released June 26 adds the free Crimson Butterfly costume for Hinako in SILENT HILL f, inspired by protagonist Mio Amakura from FATAL FRAME II: Crimson Butterfly REMAKE.
A Sonic the Hedgehog × ROUND1 collaboration campaign is set to run at ROUND1 locations across Japan from July 10 to October 12, 2026, featuring collab menus, collab packs, crane game prizes, a collab room, and more.
THE LEGIAN TOKYO in Shibuya will offer "Peach & Blossom Summer Afternoon Tea" from July 1 to August 31, 2026, featuring a theatrical cotton candy dessert, free-flow drinks, and seasonal peach sweets at the top-floor resort restaurant.
Toit Vert, a regional food brand in Kuromatsunai, Hokkaido, is releasing a new flavor called "Toit Vert Rich Ice — Double Cheese Indulgence" on June 24, 2026, available through the official EC site and select retailers.
![TOWER OF GOD: NEW WORLD Adds New SSR+ Character [Opera Holder] Repellista; 3rd Anniversary Pre-Registration Event Opens](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/0bb7bffd-b214-4bba-b9ea-265625021b4d.jpeg)
New SSR+ character [Opera Holder] Repellista, a red-attribute support unit, has arrived in the smartphone RPG TOWER OF GOD: NEW WORLD. Pre-registration for the major 3rd anniversary update scheduled for July 22 is also underway.
To mark the 60th anniversary of the Ultraman series, ABEMA is opening a dedicated "Ultraman 60th Anniversary Channel" from July 3 to July 29, 2026, with 23 series airing daily for free.
Antlar and Red King from the historic 1966 Ultraman Teodori soft vinyl hand puppet series are getting a full reproduction release, faithfully recreating the original size, sculpt, and feel in Tokyo-made PVC. Pre-orders open through July 31, 2026.
An online lottery featuring newly illustrated WIND BREAKER Animal China themed character goods — including card cases, acrylic stands, and can badges — is now available on Marukuji through July 26, 2026.
A BATHING APE is releasing the SENJAFUDA COLLECTION on June 27, 2026, blending traditional Japanese senjafuda culture with contemporary streetwear design.
New goods based on the TV anime Ace of the Diamond act II -Second Season- are now available at eeo Store online, with in-store sales starting July 18, 2026 at Anime Culture Center by eeo. The lineup includes acrylic stands, can badges, and acrylic cards featuring a newly drawn illustration of the characters in sukajan jackets.
Shogakukan-Shueisha Productions has launched a lineup of original merchandise based on the popular manga Akuma no Akachan Akkun, featuring the fan-favorite demon baby character in an acrylic block stand, T-shirt, and can badges.
Anime retail chain Animate is launching a series of special events and campaigns to mark its 40th anniversary, running from July 4, 2026 for approximately one year. Plans include a nationwide local stamp creation project, an online quiz series, and various web service campaigns.
A new 1/6 scale painted figure of Shuan from the original figure series in a racing swimsuit is now available for pre-order at the Bfull Online Shop, with pre-orders open through September 8, 2026, and a scheduled release in late January 2027.
Taiwan sweets and tapioca drink chain BullPulu is bringing back its fan-favorite Watermelon Frozen and Watermelon Milk Frozen for a limited time starting July 1, 2026, at select locations across Japan.
Sync Innovation Co., Ltd. has announced the second wave of Code Geass: Akito the Exiled merchandise in the popular #mochocho mini-character series, featuring characters dressed in monster costumes. Pre-orders open June 24, 2026.
From July 4 to 19, 2026, Kinko's Japan is holding an interactive T-shirt printing event at its Shibuya Sakura Stage location, where visitors can choose from 30 designs by five artists and print their own original T-shirt on the spot.
Bushiroad Creative's capsule toy brand Bushicap! has launched a new series of fluffy Debineko-sama plush keychains, featuring five colorful variants designed by illustrator katatumori. Available from June 24, 2026, at capsule toy corners across Japan for 500 yen per try.
Desktop Mate, the desktop mascot platform by Infinite Loop, has surpassed 2 million total downloads. Celebrating the milestone, the Mac version (open beta) is now available on Steam, 22 DLC characters are on sale at 20% off during the Steam Summer Sale 2026, and the free starter character あいえるたん has received a long-awaited voice update.
Pre-registration for e Record of Ragnarok has launched on the free smartphone pachinko and pachislot app 777Real, with the game set to release on June 30, 2026.
The official Neon Genesis Evangelion store is teaming up with Buyee to distribute limited-edition acrylic clear cards to international shoppers, with the campaign kicking off on July 1, 2026.
Virtual men's idol group FouRTe Project is releasing a new lineup of character goods through Movic, along with an online fair at Animate and Movic shops where customers receive a bonus bromide for every 1,100 yen spent on pre-orders from June 24 to July 12, 2026.
Tokio Gets Co., Ltd. has launched pre-orders for newly drawn illustration merchandise from the anime Gals Can't Be Kind to Otaku!? through their original brand Wachachatoys, featuring Kotoko Ijichi and Kei Amane holding summer flowers, available until June 30, 2026.
GENDA GiGO Entertainment is launching "どでかじゃんぼ," a new line of oversized stuffed animals from its original prize brand GiGO PRIZE®. The first series features dinosaurs arriving June 25, 2026, with a dangerous creatures series following on July 7, 2026.
Seven collaboration apparel items and three chibi character goods from the Hell's Paradise Jigokuraku collaboration with anime fashion brand Favorite will be open for pre-order starting June 26.
Nijigen Cospa is releasing five new THE IDOLM@STER MILLION LIVE! items — including a limited Tsumugi Shiraishi all-print T-shirt with exclusive sticker — available for pre-sale via Asobi Store event goods from June 24 to July 5, 2026.
The anime Is the Order a Rabbit? is collaborating with Round1 entertainment centers nationwide from July 9 to October 12, 2026. The campaign features newly drawn illustrations, collaboration merchandise, themed menus, a karaoke collaboration room, and more.
Fukuoka-based sweets brand Melting Pot Harapecolab Co., Ltd. is releasing a July limited-edition ruby-themed ice tart and kohakuto candy starting June 25, 2026 at noon, exclusively through their online store.
Izumi Co., Ltd. will begin selling "Kaijyu Lemon Chuhai," a new private-brand canned chu-hi made with upcycled Setouchi lemons, at Izumi Group stores (some locations excluded) from Tuesday, June 30.
COLOPL's dark fantasy card battle game KAZUMA KANEKO'S TSUKUYOMI, created by legendary game designer Kazuma Kaneko, will launch on Steam on July 24, 2026. DLC Vol. 2 will also release simultaneously for both Nintendo Switch and Steam.
Ken Elephant, an art goods manufacturer, has unveiled 9 new capsule toy products scheduled for release in October 2026, including figure collections, character pouches, eco bags, and CASIO keyboard miniatures.
Kimoto Glass, a Japanese glassware brand known for its sake glasses, has partnered with the world tea specialty store LUPICIA to offer its glasses as dedicated tea-drinking vessels, with sales continuing through July 2026.
A new lineup of merchandise based on the TV anime Kirio Fan Club is now available for pre-order at the online store THEキャラ, featuring scene art products including acrylic magnets, acrylic card key holders, acrylic stands, hard card cases, and instant photo-style bromide sets. Pre-orders run from June 25 to July 9, 2026.
Jabaraizu Kitayama, a company specializing in products made from the village's signature "jabara" citrus, has launched a new capsule toy machine available exclusively within Kitayama Village in Wakayama Prefecture.
The Kotobukiya Kuji online lottery featuring the DREAM C CLUB series is now available, offering acrylic stands, keychains, postcards, and can badges — all with a no-miss guarantee.
The Maho-Do crew from MAGICAL DOREMI is heading to Toei Kyoto Studio Park for a special bon dance event on August 1, 2026, as part of the UZUMASA BON DANCE FESTIVAL running from July 18 to August 30.
Maison de FLEUR is releasing its "STAR series," a five-item collection inspired by a starry night sky for the Tanabata season, at stores nationwide and online on July 1, 2026.
Starting July 2, 2026, Maison Margiela Fragrances presents "Memory Overlay," a new fragrance experience that layers two REPLICA scents to create a personal collage of memories.
MASCOMPANY, a Korean headwear brand, is releasing five new cap models from July 1, 2026, featuring a vintage-wash aesthetic that makes new caps feel like treasured thrift-store finds.
Smilegate Megaport has opened global pre-registration for the new time-travel RPG MIRESI: Invisible Future, developed by CONTROL9, to mark the studio's participation in Anime Expo 2026. In-game rewards scale with the number of pre-registrants.
Asahi Soft Drinks is launching "Mitsuya Cold Japanese Pear," a refreshing sparkling beverage made with Japanese pear juice and domestically sourced Japanese pear extract, available nationwide for a limited time from July 7 through around October.
The latest addition to art director Fujisaki Takuma's popular Mogol Mutant series arrives as a big-size carabiner hanging charm. Pre-orders are now open ahead of the October 2026 release.
Moomin Valley Park in Hanno, Saitama is hosting the summer event "Water Play in Moomin Valley" from July 3 to September 6, 2026, with exclusive cool menus, new goods, and a cool towel giveaway for kids.
The second installment of plush artist Munyu's popular flocky collection features beloved characters like にゃおレモン and キャロぽろわん in fresh new colorways, complete with exclusive trading cards and glitter stickers. Pre-orders are now open ahead of the October 2026 release.
General goods maker Hack Co., Ltd. will release three self-powered outdoor lighting products in July 2026, including a solar-charged mushroom garden light, a simple solar stake light, and a shake-to-charge emergency LED light.
The 4th edition of the POTEmochoシリーズ lineup featuring My Hero Academia characters is now open for pre-order on the Sync Innovation online store, with shipping scheduled for mid-September 2026.
KLab's new rogue-lite hero action game based on My Hero Academia, My Hero Academia UNITED SURVIVAL (nicknamed "Hirosaba"), is now accepting pre-registrations worldwide via the App Store, Google Play, and the official website, starting June 25, 2026.
Butter's Tsumi-chan, the irresistibly melty character from "Nagomiya no Sekai," is now available as figure keychains in capsule toy machines across Japan — 5 varieties including Butter Cake, Potato Butter, Pancake, and Anko Butter Toast.
ABEMA is launching a dedicated Naruto channel on June 26, 2026, broadcasting all 720 episodes of the Naruto TV anime series for free through July 25, 2026.
The PC Chinese wuxia MMORPG New Cheon Sang-bi received a major update on June 24, 2026, adding the advance quest for the seventh-tier immortal class 天化一神, the new region 海南省, the new dungeon 海賊船, and the field boss 四凶獣.
Niconico has unveiled its 2026 summer anime streaming lineup, featuring 62 titles in total — including 57 with free first episodes. New episodes will be available for free during the first week after broadcast, with select titles also offered under Niconico Premium and individual rental plans.
Items from the NU: Carnival POP UP SHOP held in Tokyo and Osaka are now available for online order through the THEキャラ shopping site, with orders accepted from June 25 through July 9, 2026.
CB Japan has released a new ORION BEER collaboration series featuring insulated can holders, bottle covers, and cooler bags designed to help you enjoy cold drinks anywhere at your own pace.
Developed by Square Glade Games and published by SEGA in Japan, Outbound is an open-world cozy survival game where players build and customize their own camper van while exploring a near-future utopia — now available on PS5, Nintendo Switch 2, and Nintendo Switch.
gelato pique cafe is teaming up with Peanuts for a second collaboration running from July 2 to August 6, 2026, offering cooling summer sweets including crepes, smoothies, and gelato topped with marshmallow versions of Snoopy, Charlie Brown, and Sally.
The puzzle RPG Puzzle & Dragons is holding its first-ever collaboration with the anime Puella Magi Madoka Magica, running from June 26 to July 4, 2026, featuring collaboration characters, special dungeons, and a Madoka Magica Super God Fest.
A pop-up store celebrating the 9th anniversary of Revue Starlight opens at Annivroad by Bushiroad Creative Store in Shinjuku from July 2 to July 14, 2026, featuring newly drawn merchandise themed around "Antique × Letters."
S.T. Dupont unveils the new Geode collection, drawing inspiration from the natural beauty and quiet strength of geodes, offered in two mineral tones across lighters and writing instruments.
French outdoor brand Salomon is releasing a Japan-limited Mt. FUJI COLLECTION on July 1, 2026, featuring a special-edition hiking shoe and backpack with Mount Fuji logo designs, born from the brand's partnership agreement with Fujiyoshida City.
The first-ever San-X Universe sticker book, featuring 329 stickers across beloved and classic San-X characters, goes on sale on June 30, 2026, priced at ¥1,650 (tax included).
SHIBUYA109 and MAGNET by SHIBUYA109 are hosting a large-scale summer campaign called "SUMMER PLAY PARK" from July 16 to August 30, 2026, featuring a summer sale, live events, pop-up experiences, and character collaborations.
A special collaboration between the popular condensed milk shaved ice brand Shirokuma and chocolate brand GODIVA is coming to Seven-Eleven stores across Japan starting June 30.
The virtual hall app SloPachi Spirit has expanded its official web payment system "AppPay" with two new payment methods, bringing full support to all three major Japanese carrier payments, and is celebrating with a limited campaign offering 50 free Stars to users who access the payment site.
SEGA has released a Japanese-language arrangement of the Sonic the Hedgehog 35th anniversary song, featuring virtual singer Hatsune Miku on vocals and sound producer Yunosuke on arrangement. The song is also available for download and streaming on all major platforms.
SOU・SOU わらべぎ's "Isemomen Kodomo Jinbei," a children's summer garment made from traditional Ise cotton with vibrant Kyoto yuzen dyeing, has sold over 110,000 pieces since its 2010 launch and continues to grow in popularity.
Nintendo Switch 2 title Splatoon Raiders — the first spin-off in the Splatoon series — is now available for pre-order at AmiAmi, which is offering an exclusive A2 clear poster as a bonus. The game is priced at 7,480 yen (tax included) and launches on July 23, 2026.
Starting July 2, 2026, JR-Cross Retail Company is launching a special collaboration collection between Suica's Penguin and OJAGA DESIGN, a handmade leather brand known for hand-stitching layered leather pieces into three-dimensional works of art.
The popular goods brand SWIMMER is releasing a new lineup at Seria 100-yen shops across Japan from late June 2026, following the previous wave of new arrivals in early May.
TARLESS X is a new e-cigarette from the TARLESS brand, designed specifically for gamers with six game-scene flavors, a black skeleton body with RGB illumination, and an automatic inhalation system.
TCG GATE and Japan's largest online oripa service, Nihon Toreca Center, are holding their second collaboration event starting June 24, 2026, featuring a lineup of highly sought-after PSA 10 graded Pokémon cards.
An official POP UP STORE for the dark comedy animation The Amazing Digital Circus is coming to Shibuya PARCO from July 9 to July 20, 2026, to commemorate the release of the final episode.
A 1/8 scale figure of Alisa Reinford from the Trails series, produced by Kotobukiya, is now available for pre-order at AmiAmi, depicting her post-graduation appearance from Trails of Cold Steel III onward with her signature guiding bow.
Kotobukiya's OSHI WORKS line adds Livio the Double Fang from TRIGUN STAMPEDE as a 1/8 scale completed figure. Pre-orders are open now at Amiami, with release scheduled for December 2026.
Kimono rental service VASARA is launching a new mini-length yukata style for summer 2026, offering a playful and active take on traditional Japanese summer wear suited for theme parks, live events, and photo spots.
ZOZOTOWN is releasing an exclusive Toy Story collection starting June 29, 2026, featuring limited-edition T-shirts inspired by Toy Story 5 — available via lottery — along with made-to-order designs featuring Woody, Buzz Lightyear, and Jessie.
Acer Japan has launched three new gaming laptops from the Predator series — the Predator Helios 18 AI and two Predator Helios Neo 16S AI models — all featuring NVIDIA GeForce RTX 50 Series Laptop GPUs, available from June 24, 2026.
2K launches the Brush and Blade Collection for Sid Meier's Civilization VII, introducing Toyotomi Hideyoshi as a new leader alongside Heian Japan and Sengoku Japan civilizations.
Pre-orders have opened for a new lineup of original goods based on the TV anime Go For It, Nakamura-kun!!, featuring newly drawn illustrations of Nakamura, Hirose, and Otogiri in a Y2K deco theme, available until July 29, 2026.
Six Waves has opened pre-registration for the idle RPG "俺のクマ充生活： 美少女と契約しすぎた件," set to launch in late July 2026. Players can sign up via Google Play or email, with milestone rewards including SR and SSR characters available up to 100,000 registrants.
Two new Palworld capsule toy products have launched from the Bushicap! brand by Bushiroad Creative — rubber keychains and ball chain collection figures, each featuring five Pal characters, priced at 300 yen per capsule.
Merchandise from the SENGOKU A LIVE × THE Chara Cafe Stand at Tokyo Dome City is now available for post-event online orders via the THE Chara online store, with the order window open through July 8, 2026.
Classic Sonic joins Sonic Racing CrossWorlds starting June 24, 2026, as part of Sonic the Hedgehog's 35th anniversary celebrations, with a world championship final set for New York in October 2026.
Bushiroad Creative has launched a new line of That Time I Got Reincarnated as a Slime plushies from its Yumenui series via capsule toy vending machines across Japan, featuring five characters at 500 yen each.
Riot Games has launched VALORANT Season 2026 // Act 4 on June 24, 2026, introducing the new map "Summit" — a 5v5 arena set at a Radiant training academy in the mountains of China — along with the new 3v3 "Retake" mode.
The Blu-ray Vol. 2 Limited Special Edition of TV anime "You Can't Be In a Rom-Com with Your Childhood Friends!" went on sale on June 24, 2026. The special edition features original artwork by character designer Reina Iwasaki, an "at-home ASMR date" bonus CD, and a special 16-page production art book.
A limited-time Yakuzen Kusuri pickup gacha has launched and the Kusuri Kyun! Kyun! Challenge event is set to begin June 24 in the smartphone puzzle game based on The 100 Girlfriends Who Really, Really, Really, Really, Really Love You.
Asahi Beer is adding a new lemon-cola flavored canned RTD to its popular "Mirai no Lemon Sour" lineup, featuring a floating lemon slice that rises when the can is opened, on sale nationwide from July 28 for a limited time.
A new character PV for the upcoming title Astrae Oratio was released on June 23, 2026, featuring major characters' personalities and relationships alongside gameplay footage including battle scenes, daily life in school swimsuits, and scenario cinematics.
Atlas has released the SLOOP Straw Large-Capacity Tumbler, featuring a freely adjustable straw position, wide straw for quick sips, vacuum insulation with an insulated lid, and a 2-way drinking design in 800 mL, 950 mL, and 1150 mL sizes.
A 1/7 scale figure of Formidable from Azur Lane in her Anniversary Memories outfit is now available for pre-order at AmiAmi, featuring a graceful seated pose atop a metallic frame, scheduled for release in March 2027.
A Nendoroid Basic of 聖園ミカ (Mika Misono) in her swimsuit look, a member of Trinity General School's Tea Party from the popular game Blue Archive, is now available for pre-order as of June 23, 2026, with a scheduled release in November 2026.
From July 1, 2026, CÉ LA VI TOKYO on floors 17 and 18 of Tokyu Plaza Shibuya serves limited-quantity premium shaved ice made with natural ice from 蔵元 八義 in Yamanashi, shaped into patisserie-style desserts with dramatic flavor transformations.
Starting July 3, 2026, Chiikawa Bakery is launching face-shaped Momonga and Furuhonya breads filled with fruit cream, alongside mascots, glass mugs, stickers, and more.
Chrono Restaurant, a restaurant management simulation game set in another world, officially launched on June 23, 2026, with a release campaign on the official X account and a character pickup gacha running through July 7.
HAC, a general goods maker based in Higashi-Osaka, is releasing a lineup of new toys starting June 2026, including a five-vehicle combining robot, a pullback fire truck, and a walking T-rex toy.
Crocs is rolling out its 2026 summer collection from July 1, 2026, featuring new colors and styles across footwear, Jibbitz™ Shoe Charms, and bags.
A new lineup of eatoon merchandise for the TV anime Dead Account, featuring newly drawn mini character illustrations, is set to go on sale at Animega x Sofmap locations and via Akiba Sofmap online from June 30 to July 20, 2026.
A new Disney smartphone game, Disney Sparklink Stars, has launched its official website along with pre-registration via social media, plus a follow-and-repost campaign offering Disney Store gift cards.
The popular vitamin-rich exfoliating foam cleanser ABC-G Peel Wash from Doctor K, winner of 44 best cosmetics awards, is getting a long-awaited refill option launching July 1, 2026.
FERNANDA is releasing a limited-edition Muscat of Alexandria Collection on June 26, 2026, featuring 20 items crafted with upcycled grape materials from Okayama Prefecture, celebrating 140 years of local muscat cultivation.
Fuji Oil has released "Cacao Qualy Basic 58," a new professional-use chocolate under its pure chocolate brand CACAO QUALY, designed to deliver both rich cacao flavor and ease of use for pastry professionals.
A new 1/7 scale complete figure of Lilja Katsuragi from 学園アイドルマスター, inspired by the "Hakusen" costume, is now available for pre-order at Amiami, produced by Kotobukiya and planned for release in December 2026.
New goods from the anime Gals Can't Be Kind to Otaku!? are coming from Nijigen Cospa, including the Amane & Ijichi "Otaku-kun Saaa~" T-shirt, individual character T-shirts, acrylic stands, and 65mm can badges — all scheduled for release in early September 2026.
The HAPIDANBUI Collection Trading Munyugurumi Mascot from Sanrio Characters goes on pre-order at the Munyugurumi Patio official online store starting June 26, 2026, with in-store sales at select locations nationwide beginning June 30.
Sanrio's Harmonyland theme park in Oita opens NAKAYOKU LAB on July 3, 2026, featuring the new "Sky Pal Collection" AR attraction using Honda's UNI-ONE mobility robot, an AI voice guide tour, and inclusive rest spaces.
HIROFU, the Japanese leather brand known for its Simple/Minimal/Contemporary aesthetic, is launching a new "Blue Ember" metallic color for its popular CESTA series on June 24, 2026, available online and at HIROFU stores nationwide.
A chibi deformed figure of Elysia in her "Little Flame-Chaser Ver." from Honkai Impact 3rd is now available for pre-order at AmiAmi, manufactured by Myethos, with a planned release in January 2027.
The 7th round of the Hunter x Hunter WEB lottery is now on sale, featuring newly drawn artwork of four characters from the "Greed Island" arc, including Bisky's first-ever appearance in the series, plus a lineup of exclusive merchandise.
A new pickup gacha featuring ★3 Mayomu (Casual Outfit) is now available in the smartphone game Isekai Kitchen, with the character's appearance rate boosted until July 1, 2026.
Kiss Me Ferme's Rouge Act lipstick is launching two warm autumn-inspired limited-edition shades — Cinnamon Peach and Mauve Fig — on July 6, 2026, at AEON stores before a wider nationwide rollout on August 12, 2026.
Langrisser Mobile is getting a limited-time crossover with Atelier Ryza 3: Alchemist of the End & the Secret Key, bringing characters Ryza, Lila, and Claudia into the strategy RPG starting June 23, 2026.
DMM GAMES' Legeclo Legend Clover kicks off the "Thoughts Carried Across Time" gacha and event starting June 23, 2026, featuring powered-up limited versions of Hohenheim and ヤマトタケル.
Italian luxury house Loro Piana is set to open its new flagship store in Omotesando, Tokyo in October 2026, housed across four floors of a specially designed building featuring a distinctive terracotta tile facade by architect Jun Aoki.
Mary Quant Cosmetics is releasing the "Moomin × Mary Quant Design Collection" — a limited-edition range of skincare products and accessories featuring beloved Moomin characters — launching July 7, 2026.
Matsumotokiyoshi Group's private brand matsukiyo is adding a limited-quantity cleansing water with azelaic acid derivative to its popular Ultra-High-Pressure Vitamin C Derivative series, on sale from July 11, 2026.
To celebrate the release of the film Minions & Monsters, Sankyumart is releasing a collection of 12 limited Minions collaboration items, all priced at ¥390 (tax included ¥429), available in stores from mid-July 2026, with online pre-orders opening June 24.
The Mt. Fuji Panorama Ropeway in Kawaguchiko opens two new attractions at its summit on July 16, 2026 — the FUJI FORTUNE TERRACE (ご利益広場) with good-luck experiences and a 35-step scenic torii staircase leading to the area.
The beloved Cold Pistachio Baklava from Nadir Güllü — the iconic Istanbul-based baklava brand with over 180 years of history — is back at the Matsuya Ginza store starting June 23, 2026.
Nitori DecoHome has added a new "DecoNeko" long mat to its popular character series. Shaped to resemble a cat lying down, the approximately 120cm mat is available at select DecoHome stores and Nitori Net for ¥1,990.
The children's magazine Otomodachi releases its August–September–October 2026 triple issue on June 26, 2026, complete with a miniature Baskin-Robbins ice cream shop playset featuring six popular flavors including two brand-new additions.
To celebrate Piyorin's 15th anniversary, a special memorial book packed with history, collaboration highlights, and bonus merchandise goes on sale July 27, 2026.
An online lottery featuring newly illustrated merchandise from the anime Romeo and the Black Brothers, part of The Classic Family Theater Series, goes on sale June 30, 2026 on Kujibikido, with prizes ranging from a Hikari Kirie Mirror to acrylic plates, acrylic stand figures, wood keychains, and square can badges.
The new Steam strategy game Sangokushi BOND by Get Wrapped Up Inc. launches early access on July 14, 2026, while the Sangokushi BOND Demo has been extended until June 30 with two new quests added.
Shobido Co., Ltd. is set to release the Sanrio Characters Glitter Series starting late June 2026. The lineup features sparkling glitter-accented hair clips, bun clips, and charms in 7 to 8 designs each, featuring beloved Sanrio Characters.
The character goods shop Munyugurumi Patio is releasing a new "Retro Cake Series" of Sanrio Characters goods starting June 25, 2026, available both in-store and via the official online shop.
Seven-Eleven Japan is relaunching its popular "Toro-Nama Texture Cheesecake" with around 1.2 times the original weight, releasing from June 30.
A new beer spot, shibu pub, is opening on the 4th floor of Shibuya Sakura Stage, offering craft beers brewed by Shibuya Brewery paired with fried foods served dipping-style, supervised by chef Fumio Yonezawa of No Code.
Retro packaging designs from Shimojima, a packaging materials maker that celebrated its 100th anniversary in 2020, have appeared on DMM Scratch in a collaboration with 株式会社ジーオーティー. The campaign runs until July 5, 2026.
Suntory is launching two seasonal chuhai drinks — "Suntory Autumn Pear" and "Suntory Autumn Apple" — for a limited time nationwide starting August 18, 2026.
Tabelog has unveiled its "100 Best Kissaten 2026" list, highlighting the top 100 Japanese-style cafes as rated by users. Among the picks, 11 establishments earn first-time recognition, including a Tokyo cafe famous for its extra-thick toast and a legendary Osaka coffeehouse serving an aged brew priced at over ¥100,000 per cup.
Takara Shuzo is releasing a new limited-edition flavor of its Takara "Shochu Highball" series — the Sansho Sour — on July 14, 2026, featuring the refreshing aroma and tingling spice of Japanese sansho pepper.
シンクイノベーション株式会社 has launched pre-orders for TV anime The Ramparts of Ice merchandise, featuring can badges, hair clips, pouches, and more in a cute mini-character design.
The "Rich Meat Pie with Black Truffle" from Japanese D2C brand THE ROAST BEEF has received the OMOTENASHI Selection 2026 award, recognized for its quality, storytelling, and potential for international appeal.
A puppet based on Maruchan, the beloved companion always carried by Marche Lorraine in Umamusume Pretty Derby, is now available as a made-to-order product. Pre-orders are open from June 20 to July 19, 2026, with a planned release in late October 2026.
Netmarble's latest cross-platform MMORPG VAMPIR: Heir of Blood is holding its second official live stream on June 24, 2026, where the Japan release date, post-launch roadmap, and tournament details will be announced.
SYNC INNOVATION has launched pre-orders for a new lineup of character goods based on the theatrical anime 100 Meters, featuring original artwork of the five sprinters in black suits, available until July 15, 2026.
Movic's new card sleeve brand Artevelo announces its 9th collaboration, partnering with popular illustrator 棉きのし to release four uniquely designed sleeves on September 11, 2026.
Hanabee's 1/6 scale completed figure of Bache from Azur Lane, dressed in her Showy Sports Star skin, is now available for pre-order at Amiami in both Standard and Deluxe editions, with a planned release in February 2027.
A 1/7 scale figure of Serika from Blue Archive, sculpted in a swimsuit pose, is now available for pre-order at Amiami. Produced by GOLDENHEAD+, the figure is scheduled for release in December 2026 and is priced at ¥19,965 (tax included).
Two new non-scale PVC figures from BrownDust2 by Cerberus Project — Milky Bikini Teresse-chan and Celebrity Bunny Loen-chan — are illustrated by JAZZ JACK and scheduled for release in April 2027.
A new raid event, "Athenes Defense Force – Haraü Hikari, Mushibamu Chikara, Kitaru Arashi," is now underway in the turn-based strategy simulation game Girls Creation -Shoujo Geijutsu Kitan- on DMM GAMES, running until June 30, 2026, with a pickup gacha available until July 2.
The 5th figure in the Chibi Neco series from Honkai: Star Rail features Hotaru, crafted by RIBOSE and available through select distributors including AmiAmi, priced at 11,000 yen with a planned February 2027 release.
Original merchandise based on TV anime Nippon Sangoku: The Three Nations of the Crimson Sun — including trading can badges, acrylic keychains, acrylic stands, and more — is now available for pre-order, with shipping expected in September 2026.
Palm-sized cases shaped like real macarons featuring Hello Kitty, Pompompurin, Kuromi, My Melody, and Tuxedosam are rolling out from late June 2026 at capsule toy vending machines across Japan.
Eleven types of Welcome to Demon School! Iruma-kun goods featuring newly drawn "Musical Note Balloon" illustrations are now available for pre-order on AMNIBUS as of June 22, 2026, including trading acrylic cards, glitter can badges, bromides, Ani-Frame cards, acrylic stands, keychains, can badges, and chibi character items.
ABEMA is broadcasting all 24 Pokémon theatrical feature films for free across 4 consecutive weekends, from June 20 to July 12, 2026, on its dedicated Pokémon anime channels.
A free digital stamp rally with 13 checkpoints spanning Akihabara, Ikebukuro, and Okinawa runs from June 19 to July 19, 2026, to celebrate the Nintendo Switch adventure game The Angel Next Door Spoils Me Rotten: Memorial Vacation, launching July 23.
Anteprima is releasing its first-ever collaboration with Doraemon. The DORAEMON COLLECTION features wire bags and accessories inspired by the beloved character and his secret gadgets, available from July 1, 2026.
Casselini and assa have teamed up to release a stylish sun-and-rain parasol in three colors, available online and at the Harajuku store from June 19.
BAKE CHEESE TART is adding a summer limited peach cheese tart to its lineup from July 1, 2026 — a peach yogurt-style treat that transforms depending on whether you chill or freeze it.
A new limited-time event "Ezphit, the Lost Ancient City" has been added to the seal collection RPG Bikkuriman Wonder Collection on June 18, 2026, along with new characters 魔妃クレオクス and 魔子クレオクフ, a new gacha, and a damage challenge event.
Borderlands 4's Version 1.8 update arrives June 25, bringing the paid Bounty Pack 3: A Zane to Kill For, the free endgame raid Takedown at Hadron Abyss, cross-platform save support, and a preview of the upcoming sixth Vault Hunter, Loveless.
Three ribbon-decorated Chiikawa character baumkuchen from specialty shop Katanukiya go on sale at Chiikawa Land locations from July 3, 2026, featuring Chiikawa in strawberry, Hachiware in milk, and Usagi in maple flavors.
The brand CONTROL FREAK / CTFK is hosting a limited-time popup at 8 PLAZA locations across Japan from June 22 to August 20, 2026, featuring a water-repellent nylon bag collection designed for rainy days.
S-Trust is releasing a new amusement prize featuring Akaza's sound and light flash stage with deco sticker, rolling out at game centers and online crane game services nationwide from late July 2026.
Konami Arcade Games' new card action arcade game Demon Slayer: Nichirin Battle Slash begins a nationwide rollout at amusement facilities across Japan from July 9, featuring a Nichirin Sword Controller and 60 collectible cards in its first series.
A limited-time gacha featuring the new EX character Space Defender Stitch EX is now live in Disney Pixel RPG for iOS and Android, running from June 17, 2026, through July 1. The accompanying Battle Challenge Mini Vol.13 event also begins the same day.
The Dole Smoothie Bowl Guava Bowl, featuring pink guava puree from Brazil, launches at select Seven-Eleven stores in the Tokai region starting June 23, 2026, in limited quantities.
Square Enix's INSIDE SQUARE ENIX YouTube series features Dragon and Chameleon creator Ryo Ishiyama in a drawing and interview session, streaming on June 22, 2026. The video explores how Ishiyama's personal experiences shaped the manga and its characters.
Felissimo has released a special catalog dedicated entirely to Miffy, with 19 new products — including world-exclusive items — going on sale from June 18, 2026, on their website.
To celebrate the 1.5th anniversary of Girls' Frontline 2: Exilium, a limited-time pop-up shop will open at SHIBUYA TSUTAYA 6F IP Bookstore from July 3 to July 31, 2026, featuring exclusive merchandise and special purchase bonuses.
Hagihara Co., Ltd., a long-established manufacturer founded in 1892, begins accepting orders on July 1 for made-in-Japan custom-size igusa tatami mats, available as a single piece in sizes specified down to the millimeter.
A second collection of fluffy roomwear and accessories inspired by Haikyu!! characters' favorite foods will open for pre-order at the Palude online store from June 22, 2026, with delivery expected from early November 2026.
The popular Hamster Monaka from Kyoto confectionery Aoki Kouetsudo gets a limited-edition salt butter an filling, available from June 19, 2026 in the online shop.
Harapecolab has launched Mineral Ice, a summer frozen treat studded with colorful kohakuto candy pieces cut from their popular こうぶつヲカシ. Available in Milk Ice and Lemon Sorbet varieties, it goes on sale June 19 via the official online store.
COSPA has announced exclusive limited-edition merchandise for Hatsune Miku "Magical Mirai 2026," including a full graphic dry hoodie, an acrylic art stand with sticker set, and a つままれ rubber figure with sticker set, available at COSPA booths at the Hamamatsu, Osaka, and Tokyo venues.
The grand prize illustration from the first Hatsune Miku x Good Smile Company Illustration Contest has been turned into a 1/7 scale finished figure. Pre-orders are now open at amiami, with release scheduled for July 2027.
Celebrate 15 years of Hyperdimension Neptunia with a collaboration cafe at Cure Maid Cafe in Akihabara from June 26 to July 20, 2026, featuring themed drinks and exclusive merchandise at G-Store Akiba.
Ensky is releasing a new lineup of goods featuring Sanrio's JOCHUM character, starting with a pre-sale at select Loft stores on June 26, 2026, followed by a nationwide rollout on July 10, 2026.
To celebrate the 5th anniversary of the TV anime Jujutsu Kaisen, a collaboration with ZOZOTOWN brings 22 apparel items inspired by the Season 1 ending visuals, available for pre-order from July 3. A pop-up shop is also set to open in Harajuku.
Taiwanese heritage confectionery brand KAISHII and popular character Mochimeow collaborate on a limited-edition lychee cake, available exclusively at the Seibu Shibuya summer event from July 1 to August 3, 2026.
Karaoke Manekineko is hosting a nationwide collaboration event with the smartphone game Stand My Heroes to celebrate its 10th anniversary, running from June 18 to July 26, 2026, with limited goods, collab drinks, and an exclusive collab room at the Ikebukuro Sunshine Street location.
The fifth installment of the Kerounen capsule toy series, created by illustrator and modeler Kow Yokoyama and creator Noriya Takeyama, arrives in capsule toy vending machines across Japan from late June 2026, featuring translucent colored bodies in five distinct hues.
A new pin badge series celebrating the Kiha 40 series diesel multiple units goes on sale at station kiosks across the JR West area on June 25, 2026, featuring 12 designs including seven sightseeing trains and five historical liveries.
The second installment in the KODAK CHARMERA series launches in early July 2026, blending Y2K nostalgia with modern design in a compact keychain digital camera.
Lovetoxic (ラブトキシック) by Narumiya International is releasing a Stitch and Angel-themed collection starting June 26, 2026 — "Stitch Day" — featuring T-shirts, camisoles, arm covers, and hand towels in blue and pink colorways.
LuLuLun Pure Everys face masks featuring an exclusive ヤングオイスター package design from Alice in Wonderland are coming to Disney Store locations starting June 23, 2026.
A new Magical DoReMi goods series is now available for pre-order on Shobido's official online store. The lineup includes a hair band & arm band set and a pouch-equipped eco bag, with shipments expected from mid-October 2026.
Prime 1 Studio's high-end Real Elite Master Line brings Skeletor from the Masters of the Universe film to life as a 1/3 scale statue. Pre-orders are open, with release planned from November 2027 through February 2028.
MERRELL's 1TRL collection introduces the CHAM REDUX RMT and summer edition CHAM REDUX SIEVE, both reinterpreting the iconic CHAMELEON archive model with contemporary design — available from June 19, 2026 at select stores.
The MICHELIN Guide has released a June 2026 early preview featuring 12 newly recommended restaurants in Tokyo, now listed with a "New" mark on the official website and app.
New Era launches the second collaboration with SASHIKO GALS, a sashiko embroidery community based in Otsuchi-cho, Iwate. Six styles across the 59FIFTY and 9TWENTY silhouettes feature New York Yankees, Los Angeles Dodgers, and San Diego Padres team designs with hand-stitched sashiko embroidery.
GENDA GiGO Entertainment is hosting a collaboration campaign with the popular manga "Nichijou - My Ordinary Life" at GiGO group stores nationwide from July 4 to August 16, 2026, featuring exclusive prizes, collaboration taiyaki, novelty drinks, and a repost campaign.
Cerulean Tower Tokyu Hotel's top-floor bar Bellovisto hosts a month-long Nikka Whisky fair in July 2026, featuring exclusive tasting sets, limited-edition cocktails, a special night with a senior blender, and a guest bartender cocktail event.
Six beloved sword warriors from Touken Ranbu ONLINE are now available as premium deformed figures in the PalVerse+ series. PalVerse+ Touken Ranbu ONLINE vol.1 went on sale June 19, 2026, featuring a complete-set BOX and a sticker with every pack.
The "eeo Lottery" for Pani Poni is now available at the eeo Store online shop from June 19, 2026, featuring new goods using official illustrations, with prizes ranging from acrylic stand plates to can badges.
Atlus is running a "June PICK UP Sale" on the PS Store and Nintendo eShop, offering Persona 5 Royal on Nintendo Switch at 70% off alongside deep discounts on Metaphor ReFantazio, RAIDOU Remastered, Unicorn Overlord, and other popular titles.
Eye Up is launching a new line of collectible Mitsome Nuicoron plush toys featuring the Pixar Alien Remix design. Available in 5 character variations, they combine adorable round forms with eye-tracking technology. Priced at ¥3,080 each, nationwide release is scheduled for late July 2026.
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Ragnarok Online has launched the "Rag Can 2026 July" lottery can, featuring 40 items including 3 brand-new additions available for purchase until July 16, 2026.
ROPE' PICNIC is releasing a special summer collaboration collection with Sanrio characters featuring Hello Kitty, Kuromi, and My Melody. The first wave, themed "SUNNY SUMMER," includes 12 items such as apparel, bags, and accessories, with online pre-orders starting June 19 and in-store sales beginning June 25, 2026.
Hello Kitty, My Melody, Cinnamoroll, Kuromi, and more beloved Sanrio Characters come together in a fun educational activity book for children, releasing on July 16, 2026, complete with a special clear ice cream-designed sticker diary supplement.
The second edition of the miniature kids' sandal capsule toy featuring Sanrio Characters designs launches in capsule toy vending machines across Japan from late June 2026, offering five new varieties in pastel colors.
Sarutahiko Coffee introduces three new summer drinks — the Choco Mint Jellatte, the returning Bitter Orange Americano, and the seasonal Himawari Blend — available from June 23, 2026 at locations across Japan.
SEGA is running a limited-time special sale on select PlayStation 5, PlayStation 4, Nintendo Switch 2, and Nintendo Switch titles through the PlayStation Store and Nintendo eShop, with discounts running until July 1, 2026.
The evening performance of the stage event SOUND THEATRE x Natsume's Book of Friends, taking place on July 18, 2026 in Tokyo, will be streamed live exclusively on U-NEXT. Additional after-talk performers and new merchandise items have also been revealed.
QINOCOP, the anime merchandise brand run jointly by Kyudap Co., Ltd. and InoCo Co., Ltd., has started pre-order sales for new TV anime "Summer Pockets" merchandise featuring original newly drawn illustrations. A popup event will also be held at Shinjuku Marui Annex from July 25 to August 2, 2026.
Tentaka Shuzo, a sake brewery in Tochigi Prefecture, has launched a collaboration honey mead with Umamusume: Pretty Derby featuring Tokai Teio. Sales begin June 23, 2026, at 3:00 PM via the official online shop.
To celebrate the release of Toy Story 5, Bandai Namco Experience is running a special campaign at Namco amusement centers and Namco Online Crane locations across Japan from July 3 to August 30, 2026, featuring limited prize items, bonus stickers, and an SNS giveaway.
GENDA GiGO Entertainment is releasing TWICE LOVELYS dot-design crane game prizes exclusively at GiGO group arcades nationwide and the GiGO ONLINE CRANE service, with the first wave launching on June 27, 2026.
TWINBIRD's new cordless stick vacuum TC-E187W weighs just 0.99 kg — the lightest in the company's history — and pairs a self-propelled head with a removable battery for flexible daily cleaning.
Dwango has revealed full details for The VOCALOID Collection 2026 Summer (Vocacolle 2026 Summer), the massive online VOCALOID festival running August 20 to 24, 2026 on Niconico. Highlights include a REMIX project with Stem data from famous Vocaloid producers, a collaboration with the mobile rhythm game Project Sekai, and multiple ranking categories open for submissions.
Team Entertainment is releasing a new line of WIND BREAKER original goods featuring newly drawn chibi character illustrations with a "でびデコパーカー" hoodie theme, available from late August 2026.
J SPORTS launches new and renewed Yowamushi Pedal cycling jerseys, including the highly anticipated Gunma Ryosei Gakuen, from June 22, 2026. Limited postcard gifts available during the Tour de France CAFÉ period.
倭物やカヤ's popular separate yukata line expands for summer 2026, adding sophisticated adult women's patterns and a first-ever men's separate yukata with pants, along with new Hita geta and easy-wrap obi belts.
Merchandise from the Evil Prince and the Puppet × THE Chara CAFE collaboration event, held at THE Chara CAFE Grand Scape Ikebukuro, is now available for post-event online orders through the THE Chara online store.
JR Kyushu is running additional round trips on the Limited Express Huis Ten Bosch service between Hakata and Huis Ten Bosch Station on select dates in July, August, and September 2026, responding to rising demand following a new attraction at the park.
The main PV for the highly anticipated TV anime "I Became a Legend after My 10 Year-Long Last Stand" has been released, showcasing Luck and his companions. The series premieres on July 6, 2026, with Prime Video streaming 3 days early.
The battle royale Texas Hold'em poker game Poker Chase is holding a limited-time collaboration event with Magical Girl Witch Trials from June 24 to July 15, 2026, featuring five playable collaboration characters and a range of in-game campaigns.
The dress-up and nurturing game Sugar Doll has added a new Royal Doll named Titania starting June 17, 2026, along with a new background pack and the classic gacha "Youth Sports Festa."
To mark the 20th anniversary revival screening of The Girl Who Leapt Through Time, a fan event featuring director Mamoru Hosoda will be held on June 26, 2026 at OZ cafe in Tokyo. Tickets include a special collaboration drink, and the evening will feature a talk and team quiz.
Wendy's First Kitchen and First Kitchen are releasing five limited-time summer desserts featuring their popular Crown Vanilla soft serve, including a mango passion fruit parfait, float, and sparkling tapioca drink, starting June 25, 2026.
Merchandise from the AHS Characters POP UP SHOP held at Ikebukuro P'PARCO 3F is now available for online order through the THEキャラ mail-order site until June 30, 2026.
JR Kyushu Shoji is releasing five types of original goods commemorating the 15th anniversary of the ASO BOY! limited express train service, featuring the popular character Kuro-chan, available from June 19, 2026 on the JR Kyushu official online store JQ MALL.
Paris-based lifestyle brand Astier de Villatte announces a new letter paper notepad inspired by the cinematic world of film director Wes Anderson, available in Japan from June 21, 2026.
A new art book from the ちいさな展覧会 series gathers around 400 paintings of gardens by masters such as Claude Monet, Vincent van Gogh, Renoir, Klimt, and Kroyer, releasing on June 24, 2026.
ALPSE Inc. has announced that world football legend Andres Iniesta has joined as official ambassador for the new smartphone game Captain Tsubasa: My Golden XI, with a special TV commercial now available to watch.
The new smartphone game based on the globally popular soccer anime Captain Tsubasa has launched worldwide, letting players train star players and build their ultimate Golden Eleven.
Kyoto-based kimono brand KIMONOMACHI has expanded its popular CoolPass juban line with two new colors, 臙脂 (enji, deep red) and 牡丹鼠 (botannezu, grayish pale wisteria), offering moisture-wicking, machine-washable, and iron-free kimono under-garments year-round.
A set of 8 acrylic keychains featuring famous scenes from the film 超かぐや姫！ is set for release in early July 2026, featuring a multi-layer structure for added depth and dimension.
Merchandise from the Cosmic Princess Kaguya! × THEキャラ CAFE STAND Tokyo Dome City collaboration is now available via the THEキャラ online shop, with orders accepted through June 30, 2026.
Echigo Beer's fourth entry in its popular Citrastrata series arrives with lemon juice, lemon peel, and a hint of honey layered over a Session IPA base — a refreshing summer brew at 4.5% ABV.
DMM GAMES has kicked off an SP collaboration between the life-support game Fleur Days and Mugenrou and Sleepless Butterfly, opening an in-game exchange shop for limited real-world goods and running a repost campaign that rewards players with 10 gacha tickets each.
New kuikui seated plush figures of Frieren and Fern from Frieren: Beyond Journey's End are now available for pre-order, with a release planned for around October 2, 2026.
Az Maker has opened pre-orders for new Go For It, Nakamura-kun!! merchandise on their online shop "Chara ON!", including holographic thumbnail sticker sets and clear files featuring Okuto Nakamura and Aiki Hirose.
Suntory is releasing a new limited-edition flavor of its popular Horoyoi low-alcohol drink — Tropical Mix — featuring kiwifruit, pineapple, and mango. It hits shelves nationwide on August 12, 2026.
The second phase of the Identity V collaboration with Gokurakuyu and RAKU SPA bathhouses runs from July 9 to August 4, 2026, featuring limited goods, collab menus, themed baths, and more across 15 locations.
KADOKAWA's online lottery service "Kujibikido" is releasing a new THE IDOLM@STER SideM lottery featuring the Cybernetics Wars 2 series with newly illustrated artwork, available from June 23 to July 21, 2026.
imuraya sweets marché Russelia is rolling out two summer-limited kakigori flavors — Strawberry Milk and Uji Matcha — made with natural water ice, available from June 18, 2026, at locations in Mie Prefecture.
KARENT, the VOCALOID music label operated by Crypton Future Media, launched its "ROCK SPIRIT" special feature page on June 19, 2026, showcasing 17 rock-themed works created by music composers.
KNT-CT Holdings is partnering with Rotterdam's Japanese goods store e-pick Store to begin test sales of "NEO Traditional Crafts" — modern reinterpretations of classic Japanese craftsmanship — starting summer 2026.
LeSportsac is launching a collaboration with Seoul-based fashion brand Rest&Recreation (R&R), starting summer 2026. The collection blends New York style with Korean youth culture, featuring bags and pouches under the theme "Between Here & Away."
New merchandise based on the TV anime "May I Ask for One Final Thing?" is now available for pre-order, including acrylic character stands and a Punicole! acrylic figure of Scarlett.
Az-maker has opened pre-orders on its online shop "CharaON!" for a new trading hologram can badge set based on the TV anime New PANTY & STOCKING with GARTERBELT, featuring 8 varieties in blind packaging.
To celebrate the game's first anniversary, Nobunaga's Ambition: The Road to Tenka is hosting the 3rd Streamer Showdown, a limited-time event where popular streamers lead factions in a battle for conquest from June 23 to July 31, 2026.
New NU: Carnival merchandise featuring in-game illustrations goes on sale at Animate stores nationwide and online starting August 29, 2026, alongside a special fair with bromide giveaways running through September 23.
This summer, 15 OPA, VIVRE, and FORUS shopping centers across Japan host a collaboration with the popular characters Opanchu Usagi and Npochamu, featuring a major sale event and a digital stamp rally with AR photo experiences and exclusive sticker giveaways running through August 30, 2026.
Wacoal's fashion brand OUR WACOAL and ADAM ET ROPÉ have teamed up for their third collaboration, releasing a cup-in tank top designed to be worn as an outer layer, available in two lengths and three colors.
SEGA has announced a collaboration between the mobile/PC game Persona5: The Phantom X and virtual singer Hatsune Miku, complete with a special anime opening movie.
NEXCO East, Central, and West Japan are teaming up with Pokémon's 30th anniversary celebrations, bringing stamp rallies, photo panels, exclusive merchandise, and digital medals to 234 service areas and parking areas across Japan from July 1 to September 30, 2026.
Pola Museum of Art and FEILER have teamed up for their first-ever collaboration, releasing two original handkerchiefs inspired by Claude Monet's "Water Lilies" and Pierre-Auguste Renoir's "Anemones," woven in traditional chenille by the German manufacturer.
New original character goods featuring newly drawn illustrations from Idol Time Pripara are now available on the online lottery service Marukuji, running from June 19 to July 12, 2026.
Three new characters with the Kirameki Aura ability arrive in Puyopuyo!! Quest alongside the 1st Utatane Maze Quest dream loop event, running from June 16, 2026.
ABEMA is streaming all 11 episodes of Re:ZERO -Starting Life in Another World- Season 4 "Loss Arc" for free on June 21 (Sunday) and 22 (Monday), 2026, to celebrate the completion of the arc's broadcast. Past seasons from Season 1 through Season 3 are also available free through the end of September.
Samantha Thavasa Petit Choice is releasing a Star Wars collection of wallets, tote bags, and charms inspired by iconic characters and spacecraft. Online pre-orders open June 19, 2026, with in-store sales beginning June 26.
SAMANTHA VEGA is releasing a fall/winter pre-collection that includes a long-awaited vanity bag from the popular Ribbon Accent series and new colors for the Quilting Logo Tape Handbag.
Shobido's exclusive original design collaboration with Sanrio brings a pop, colorful, and slightly dark lineup of cute goods — including plush mascots, pass cases, and die-cut hand creams — featuring My Melody, Kuromi, and Sugar Bunnies.
Sanseido Bookstore's Kanda Jinbocho flagship store is showcasing reward items from watercolor artist Tsuge Ayako's crowdfunding project, giving visitors a chance to experience her world firsthand.
7-Eleven Japan is rolling out "お店で焼いたジュワッと塩パン" (In-Store Baked Salt Bread) starting June 16, 2026, at Seven Cafe Bakery locations nationwide.
Seven-Eleven Japan is releasing two bite-sized mini marshmallow snacks nationwide starting June 23 — a fluffy milk cream flavor and a refreshing strawberry cream flavor, both under the Seven Premium brand.
株式会社アズメーカー has opened pre-orders on the CharaON! online store for new merchandise based on The Rising of the Shield Hero Season 4, including an acrylic character stand, die-cut stickers, and clear files featuring Raphtalia and Filo.
A new collaboration between the beloved Snoopy character and the retro classic サイコロ®キャラメル candy brings a lineup of nostalgic yet fresh everyday goods, going on sale July 15, 2026.
A limited-time Sun Hoseki Fair featuring accessories, stationery, character goods, and the popular original character Hoppe-chan runs from June 20 to June 28, 2026, at Aeon Mall Chiba Newtown.
Suntory is releasing "Koodori Hops," a limited-edition happoushu (low-malt beer) featuring rare Nelson Sauvin hops, multi-layered fruity aromas, and a refreshing finish, available nationwide from August 12, 2026.
Tachibana E Liquors has launched the 136th edition of its whisky lottery, featuring Yamazaki 18 Year as the top prize, with 466 limited entries available starting June 19, 2026.
Az Maker has opened pre-orders for new clear files featuring characters from the TV anime "Though I Am an Inept Villainess" on its online shop "CharaON!". The A4-sized files depict Reirin & Keigetsu before and after their body swap.
Tokyo Milk Cheese Factory Cow Cow Kitchen is launching a new summer limited-edition treat — the Milk Pie Salty Nuts, featuring mascarpone cream, roasted hazelnuts, and Awaji Island seaweed salt, available from June 19, 2026.
Yokohama-based craft chocolate shop VANILLABEANS has added two new baked chocolate series to its permanent lineup, available from June 18, 2026.
A limited-edition boat shoe from Vans, crafted in a suede and smooth leather combination with an off-white colorway, is launching exclusively at URBAN RESEARCH DOORS stores in Japan on June 19, 2026.
Limited merchandise for the TV anime "Mistress Kanan is Devilishly Easy" is now available at the Village Vanguard official online store, running through July 5, 2026.
VolFes 2026, the annual gathering of popular characters from Voltage Inc.'s romance drama series, is being held at Yurakucho Marui in Tokyo from June 13 to June 23, 2026, with an Osaka edition following in July.
The 135th edition of the popular "Goka Whisky Mikuji" lottery, which has surpassed 60,000 total entries, launches on June 16, 2026 — with Yamazaki 18 Years Old as the top prize.
The monthly "Whisky Mikuji Day" lottery from Tachibana E Sake Sales launched on June 15, 2026 exclusively on Rakuten Ichiba, with Hakushu 25 Years Old as the top prize and a lineup of 466 entries at ¥7,980 each.
A new collaboration event between White Cat Project NEW WORLD'S and That Time I Got Reincarnated as a Slime has kicked off, bringing Rimuru, Benimaru, Shion, and Shizu into the world of White Cat.
Kyoto-based shoemaker 吉靴房 has announced the Kaku-Koo (革公緒), a new leather zori sandal that fuses traditional Japanese footwear design with Western shoemaking principles, priced at ¥35,200.
DAVE THE DIVER's new DLC "DAVE THE DIVER - In the Jungle Content Pack" launched on June 18, 2026, for PC (Steam, Epic Games Store), PlayStation 5, PlayStation 4, Xbox, and Nintendo Switch/Switch 2, featuring around 10 hours of new story content set in a jungle village called Utara.
KRAFTON Japan has launched a special "KRAFTON Sale" for the survival life simulation game Dinkum, offering discounted prices on Steam and Nintendo Switch starting June 18, 2026.
LinksMate, the MVNO service for gamers operated by LogicLinks, has added three new titles from the DMM GAMES platform — OverField, Gear Bound Girls, and THE CHASER — to its count-free option starting June 18, 2026.
NIJISANJI's popular Card Supply series returns with Vol.5, featuring birthday visuals from 8 livers including 愛園愛美, 戌亥とこ, and 竜胆尊. Card sleeves, deck cases, and large rubber mats are available at the NIJISANJI Official Store starting June 18, 2026 at 6:00 PM.
To celebrate the 3rd anniversary of ODIN: VALHALLA RISING (iOS/Android/PC), Kakao Games has launched a major update including the new Sacrifice class and a series of special events running through late July 2026.
The TV anime adaptation of "Ojisan wa Kawaii Mono ga Osuki." (by Tsutomu), serialized on the webcomic site COMICポラリス, has been confirmed to begin broadcasting in October 2026. A promotional video featuring the insert song "Pagu tto itchatte~" has also been released for the first time.
The globally popular romance simulation game Love and Deepspace is hosting a new event, "Ichimakuichikai," starting June 17, 2026, featuring limited 5-star 思念 banners, cumulative pull rewards, and a free story event running until July 2.
Good Smile Company's POP UP PARADE figure of Oscar François de Jarjayes from the theatrical anime The Rose of Versailles is now available for pre-order at Amiami, priced at ¥7,500 with a scheduled release in September 2026.
A collaboration between Sengoku Koihime Online and Sengoku Hime 3 Tenka o Kirisaku Hikari to Kage is now running in DMM GAMES' browser/smartphone RPG Sengoku Koihime Online Ouen Shinshi, featuring a limited-time event, pickup gacha, and celebration campaigns through June 26, 2026.
DMM GAMES' cross-heroine RPG Techcronoss welcomes a new wedding-dress version of Katia alongside a new side story event and the addition of Main Story Chapter 5.
Phoenixx has launched a playable demo for SUMMER ROAD 10-Minute Auto Roguelite, a casual roguelite RPG featuring auto-battles and costume changes. The demo is available on Steam as part of Steam Next Fest running June 16–23, 2026.
Sammy Networks has launched the smartphone app for the popular pachislot machine "Smaslo Fist of the North Star Tensei no Sho 2," available on the App Store and Google Play from June 15, 2026 at 2,980 yen (tax included).
A new line of STEINS;GATE merchandise featuring Kurisu and others reimagined as beautiful angels is now open for pre-order, with products including trading holographic can badges, acrylic stands, tapestries, and more.
Nishi-Nippon Railroad is releasing its 2026 vintage of the Amaou Premium Sparkling Wine on June 15. Crafted from hand-picked Amaou strawberries grown in Yanagawa, Fukuoka, this fruit wine features a beautiful ruby color and rich aroma in its 14th consecutive year.
A summer collaboration between ARCH & LINE and Ron Herman Kids featuring seersucker fabric and SOLOTEX® material is now on sale at Ron Herman stores and online.
New anime crossover merchandise featuring Melody Wave and Tachibana Suzume is coming from COSPA's Nijigen COSPA brand, with advance sales at a collab café in Akihabara running from June 26 to July 12, 2026, and a general release scheduled for early September 2026.
Capsule toy brand Qualia is launching the "Dash Haniwa Pullback Mascot Figure" at vending machines across Japan starting June 15, 2026. Pull it back, let it go, and watch an ancient haniwa figure race forward with its arms swinging wildly.
New ufotable-drawn mini-character illustrations for the Demon Slayer – The Movie: Infinity Castle – Part 1: Akaza's Return Blu-ray & DVD release fair have been unveiled, featuring Tanjiro, Zenitsu, Giyu, Shinobu, Kanao, Hakuji, and Koyuki. Nationwide group photo events with mini slayer corps figures have also been announced across 7 cities.
Japan's first tokusatsu giant robot hero series, Giant Robo, will have its Episode 1 broadcast in a 4K negative scan HD remaster on TOKYO MX on Saturday, June 27, 2026, at 7:00 PM — ahead of the Blu-ray BOX release on July 8.
Two summer-limited unpasteurized sake—Junmai Daiginjo Namazake and Daiginjo Namazake—from the exclusive "Hakutsuru Mikage-go" direct-store brand will go on sale in limited quantities starting June 19, 2026.
A collaboration between the popular character I Am a Cat and Village Vanguard brings a lineup of limited goods available for pre-order exclusively at the Village Vanguard Online Store from June 12 to June 28, 2026.
A second wave of merchandise inspired by the pachislot game based on Kabaneri of the Iron Fortress: The Battle of Unato is now available at Sammy Shop Online, including a desk mat, a changing acrylic keychain, a random charm set, and a sound alarm clock.
Project ZETA, a new multi-team tactical arena game from KRAFTON's NIRVANANA Studio, is holding its first global community test from June 25 to 28, 2026, open to players in Japan, Asia, North America, and Europe.
Louis Vuitton has launched a new lineup of women's bag charms from the LV Resort collection, featuring the brand's charming mascot "Vivienne" handcrafted in pastel crochet, mink fur, leather, wood, and more in playful summer themes.
A uniquely square billiards table called Maspool has arrived at Dining Darts Bar Bee Shibuya from April 16, 2026, offering an accessible and sociable twist on pool that's perfect for groups and beginners.
Holin Love Books is running a release campaign for Mimusubi Matsuri's manga "I Don't Want to Be Your Family," giving purchasers a chance to win a handwritten signed POP with a personalized name inscription through a lottery.
A new line of 3D decoration stickers shaped like meringue cookies just dropped — Pâtissticker features six unique dog characters, doubles as a magnet, and comes in a blind-packaged cookie tin with a hint of vanilla scent.
Persona 5: The Phantom X's Ver.4.3 update is now live, featuring a crossover event with Persona 3 Reload and the debut of Akihiko Sanada as a new 5-star character.
Roblox is rolling out the FIFA World Cup 2026™ Event Hub — the platform's biggest official sports activation to date — alongside new Gen Z sports data showing how virtual play is shaping real-world fandom.
A story event based on Mobile Suit Gundam SEED C.E. 73: STARGAZER is underway in the mobile game SD Gundam G Generation ETERNAL, with a pickup gacha featuring UR Infinite Justice Gundam (EX) and UR Strike Noir Gundam (EX) running alongside it through June 30, 2026.
Sucréy's official online store is now offering the "Summer Happy Bag 2026," featuring sweet sets from five popular brands — The Maple Mania, Butter Butler, Franze, Caramel Ghost House, and Ivorish — each paired with an original mesh drawstring tote bag. Available online only from June 12, 2026.
Fans of A Certain Scientific Railgun T can look forward to a new lottery dropping on June 19, 2026, featuring first-ever race queen costume figures of Misaka Mikoto, Shirai Kuroko, and Misaka Sister.
A special Tom and Jerry collection themed "Being friends with everyone is the best!" goes on sale at Right-on from June 17, 2026, featuring matching parent-and-child T-shirts, rubber charms, face-shaped drawstring bags, canvas magnets, a summer blanket, and a print cushion.
An online lottery featuring exclusive Yowamushi Pedal: Limit Break character merchandise with new Dolce Style illustrations is now available on the Marukuji lottery platform, running through July 12, 2026.
Aoyama Flower Market is releasing the Cool Body Mist Rose on June 19, 2026 — a refreshing summer body mist infused with the scent of four varieties of Japanese-grown roses.
Chocolate specialty store Bel Amer is releasing a Tanabata-themed limited collection, featuring the Palé Chocolat Milky Way bar and the Chocolat Noir Starlight entremet, available at select stores from June 13.
Starting June 12, 2026 at 12:00 PM, the official Caffarel online shop in Japan is offering the "Chocotto Pack" — small-quantity assortments of the brand's chocolates at accessible prices, perfect for sampling the full range from this storied Italian confectionery house.
Capcom has revealed seven newly drawn character illustrations for the 2026 Capcom Volleyball Full Cheering campaign, featuring beloved characters from Devil May Cry, Street Fighter 6, Resident Evil Requiem, Monster Hunter Stories 3, and Pragmata dressed in volleyball uniforms to support Japan's national volleyball teams.
For the third consecutive year, students — joined by auditors and alumni — are crafting children's picture books that bring the legends of five Gion Festival yamahoko floats to life.
A lineup of Haikyu!! merchandise featuring original "cooldown" themed artwork of Shoyo Hinata, Tobio Kageyama, and four other characters goes on sale on August 22, 2026. Animate stores nationwide and the Animate online shop will also be running a fair through September 23 where eligible purchases come with a special illustration sheet.
BEAMS GOLF has teamed up with Hiyaron, Lotte's instant-cooling pack brand, to release a summer collaboration collection featuring contact-cooling socks and a cool towel — both designed to help keep golfers refreshed during the hot season.
Miyagi-based sake brewery Ichinokura has launched a limited-quantity junmai sake made with 100% Toyonishiki rice grown on its own farm, as part of a hands-on employee brewing project.
Japan's top-selling crepe chain Dipper Dan is teaming up with "Ikizulive! Love Live! Bluebird" for a limited-time collaboration campaign running from July 2 to July 20, 2026, featuring exclusive crepes and novelty coasters.
Kanzashi-ya WARGO has released a new series of kanzashi wrapping bags featuring painterly designs, with six patterns each offered in two contrasting colorways, available from June 12.
For five Saturdays in August 2026, the Buffet Restaurant Etoile at Kawagoe Prince Hotel will open for dinner service, offering a "Saturday Night Half Buffet" that combines a prix-fixe main course with a free-flow buffet, themed around Southern Europe.
KUM, a stationery brand originating from Germany, is introducing a new series called "Style it your way!!" — five pop and colorful items for everyday use, with the first four releasing in early July 2026.
Kumahei (Japanese plum liqueur), a craft ume liqueur made with premium Kishu Nanko plums from Minabe, Wakayama, earned top gold at two of the world's most prestigious spirits competitions — scoring 98 out of 100 at the IWSC and 99 out of 100 at the SFWSC.
A Genshin Impact-themed pop-up featuring the Liyue region is taking place at LINE FRIENDS SQUARE SHIBUYA B1F from June 12 to June 23, 2026, with Liyue-costumed characters, immersive decor, and exclusive merchandise.
To mark the 130th anniversary of the iconic Monogram, Louis Vuitton presents a new line of women's bags in the richly textured "Monogram Emblem" jacquard canvas, inspired by the Maison's earliest trunks.
Gothic Lolita brand Moi-même-Moitié has unveiled the eighth installment of its popular art series "Moitié-Style Aestheticism World," featuring Harajuku creator Shinako — with exclusive content releasing June 12 at 3:00 PM on the brand's online salon.
A special two-bottle set of pink plum wines crafted with Wakayama Prefecture's Nanko ume and the rare Tsuyuakane variety is now available through lottery sales.
The My Play Watch series, a line of offline-only smartwatches built around classic retro games, is coming to Japan on October 29, 2026. Pre-orders open June 18, with four models available featuring SPACE INVADERS, Tetris, ATARI 2600 titles, and emoji games.
A collaboration campaign featuring newly illustrated merchandise and themed food items from the anime Needy Streamer Overload is coming to GiGO stores across Japan from June 27, 2026, with goods on sale through July 12 and a food campaign running until August 2.
A new lottery featuring goods from the manga A Ninja and an Assassin Under One Roof is now available on KONAMI Premium Kuji ONLINE, with sales running until July 13, 2026 at 10:00 AM.
The NU: Carniball characters from NU: Carnival are getting palm-sized plush toys. Pre-orders are open from June 12 to July 12, 2026, with 12 varieties available at Animate stores and online.
An online lottery featuring newly drawn illustrations of five characters from Omae, Tanuki ni Naranē ka? wearing animal hoods goes on sale June 19 at Kujitomo, with 33 exclusive items and guaranteed wins.
PICK A BOO, a roguelike co-op escape action game for up to six players developed by Toydium and published by Game & Co., has launched its Steam store page. A free trial demo will be playable during Steam Next Fest starting June 16, 2026.
The mobile quiz RPG Quiz RPG: The World of Mystic Wiz has kicked off a new SOUL BANKER spinoff event on June 12, 2026, featuring new characters and an accompanying gacha banner running through August 31.
Raffles Hotel Singapore's Long Bar marks 111 years of the Singapore Sling on June 27, 2026, with a pineapple exchange campaign, the debut of Singapore Sling Zero, a photo booth, Golden Peanut prizes, and a roulette spin with every three cocktails ordered.
TomyTec is set to release a miniature two-car set based on the Slowpoke-wrapped Takamatsu-Kotohira Electric Railroad 1100 series train, as part of the GeoCollection "The Railway Collection" series.
Adorable raised 3D stickers inspired by the popular chocolate biscuit brand Saku-yama Choco Jiro are now available for pre-order at Animate and Movic. Two designs are planned, priced at ¥660 each, with release scheduled for around August 7, 2026.
Champagne Telmont has unveiled the second release of its 100% organic cuvée TELMONT RÉSERVE DE LA TERRE ROSÉ (ORGANIC), blending three terroirs and three vintages to express the purest character of organically grown grapes.
The 27th Pazuneko Point Event is now underway in the mobile puzzle game The Masterful Cat Is Depressed Again Today ~The Masterful Cat Can Also Do Puzzles~, with the stylish Retro Modern Yukichi costume as the top reward.
A limited-edition whisky lottery featuring Hakushu 18 Year as the top prize has launched exclusively on Amazon.co.jp, with only 466 draws available at ¥4,880 each.
A new casual mobile game lets players grow crops, bake a wide variety of breads, and build the most popular bakery in town through idle gameplay and shop management.
An online lottery featuring 18 exclusive items based on the manga "You Said You Loved Me, Didn't You? (Sukitte Itta no Omae Darou ga!)" goes on sale at Kujitomo from June 19, 2026, with new illustrations by author Miso Umeda.
A limited-time Hydrangea Dress pickup gacha featuring Shizuka Yoshimoto and Hahari Hanazono is now running in the smartphone puzzle game based on The 100 Girlfriends Who Really, Really, Really, Really, Really Love You, from June 10 to June 20, 2026.
AVIOT has opened pre-orders for the TE-V1R-LYC, a Lycoris Recoil collaboration model of their popular TE-V1R true wireless earphones, featuring over 250 newly recorded voice lines from the five Cafe LycoReco characters, along with exclusive collaboration merchandise.
An online lottery for BADON merchandise has launched on DRAW!DRAW!, featuring prizes such as acrylic blocks, canvas boards, posters, acrylic cards, and glitter pin badges, priced at 770 yen per draw.
Benzaiten is offering a summer-only "Choco Mint Peanut Daifuku," featuring smooth Hokkaido cream ganache paired with roasted peanuts and refreshing mint, all wrapped in the brand's signature thin, silky gyuhi rice cake.
Starting June 24, 2026, Cheese Garden introduces the Kokuto Financier, a summer limited-edition baked treat that combines the deep sweetness of Okinawan brown sugar with buttery almond flavors, available at all stores and the online shop through late August.
Starting on "Umeshu Day," June 11, the ume experience store "Choya" is releasing an online-exclusive DIY umeshu brewing kit as a coming-of-age milestone gift for those turning 20.
A new Route Entangle chapter titled Doukoku no Kyuu has been added to Code Geass: Lelouch of the Rebellion Lost Stories. Celebration campaigns featuring Sakurdite login bonuses, a limited-time pilot pickup scout, and a signed card giveaway are running through late June 2026.
Six varieties of Coro Coro Kuririn pouches — including a fluffy face pouch and a tote bag — are heading to capsule toy vending machines nationwide from late June 2026, priced at 400 yen per turn.
A new desk clock blending cast artwork by metal artist and Japan Fine Arts Exhibition president Ryohei Miyata with a Seiko quartz skeleton movement goes on sale in a domestic limited run of just 10 units from October 9, priced at ¥3,300,000.
The DMM GAMES RPG Detariki Z: Special Defense Agency Daily Life welcomes a new character, Sakuradamon Tsukasa — a cool elite police officer designed by illustrator Uodenim — starting June 11, along with a commemoration campaign offering over 20,000 gems.
A joint campaign celebrating the release of Dot Abyss, the debut title from the new Kumasan Black label, is now running across six DMM GAMES titles until June 30, 2026.
Pre-orders for Dragon Quest Monsters 4: The Withered World are now open at GEO stores and the GEO Online Store. Those who pre-order will receive a limited-quantity GEO exclusive bonus — a set of slime-shaped die-cut sticky notes.
Esther Bunny acrylic charms featuring clear, glossy designs with a puffy 3D finish are set to arrive in capsule toy machines across Japan from mid-June 2026. Seven varieties are available, each dressed in trendy fashion styles.
A limited-time "Big Close-Up Pajama Party" event and pickup gacha are now live in Girls Creation - Shojo Geijutsu Kitan -, running from June 11 to June 23, 2026. Players can earn the exclusive memory "Love Talk in Pajamas" as the event's top reward.
A new collection of glossy vinyl coin purses featuring Gloomy the Naughty Grizzly is coming to capsule toy vending machines across Japan in late June 2026, with six colorful varieties to collect.
A new lighting series combining organic EL (OLED) panel technology with traditional craftsmanship has launched in Japan, with products available at the Kaneka Online Shop and arflex Tokyo.
Kinokuniya is expanding its popular katsu sandwich lineup with the new Ham Katsu Sand, featuring a crispy thick-cut breaded ham cutlet paired with an original special sauce, available from June 15 at all Kinokuniya stores.
Kotobukiya's lineup of original IP bishojo (beautiful girl) plastic model series has crossed the 9.8 million cumulative worldwide shipment mark as of June 2026, with all four series celebrating individual milestones.
The Munyugurumi Patio event "LA FIESTA" has opened at the Seibu Shibuya Store's Main Building 2F event space, bringing together over 20 character series — including Sanrio Characters, San-X Universe, and Sgt. Frog — through July 8, 2026.
Korean makeup brand LUNA and Korean lifestyle brand FINCA launched their first-ever collaboration collection, "LUNA × FINCA HOMECANCE Edition," on May 29, 2026, featuring limited base and point makeup items — including two Japan-debut products.
A refreshing lemon and mint sparkling tea soda made with Maison Perrier Chic is now on the menu at Seattle's Best Coffee locations across Japan, available from June 11 through mid-July 2026.
Marvel Rivals Season 8.5 kicks off on June 12, 2026, introducing new hero Cyclops, a massive 18v18 game mode, a summer festival event, and a new third-party tournament program.
Monster Strike kicks off its first collaboration with the TV anime Naruto Shippuden on June 12, 2026, featuring iconic characters in gacha, quests, login rewards, and limited-edition merchandise.
A new Moomin Woven Charm Collection featuring six beloved characters is set to roll out in capsule toy vending machines across Japan from early June 2026, priced at 300 yen per turn.
Morozoff is launching a Fukuoka-exclusive langue de chat cookie called "Zou no Amaou Ichigo," filled with Amaou strawberry-flavored biscuits and white chocolate. It goes on sale from June 17, 2026 at Daimaru Fukuoka Tenjin.
Four designs of Bonbon Drop Seals featuring Nagano Characters — the beloved characters from the creator of Chiikawa — along with a glittery sticker binder, will be available online and at stores starting June 26, 2026.
The Netflix film K-Pop Demon Hunters is having a 9-day limited theatrical screening from June 10 to June 18, 2026, with official merchandise available for purchase at select cinemas across Japan while supplies last.
Starting June 11, 2026, Italian family restaurant chain Pastel is holding a limited-time dessert fair featuring Uji matcha sourced from Kyoto's historic tea merchant Chashō Shimizu Ikkoen, founded in 1945.
The Sanrio Characters Pompompurin Magical Pudding Series — a collection of goods featuring Pompompurin in a stylish red cape — goes on pre-order at the Munyugurumi Patio official EC site from June 12 (Friday) through June 28 (Sunday), 2026.
A colorful new Pompompurin lineup of 7 items is available for pre-order on the Munyugurumi Patio official EC site from June 12 through June 28, with no quantity limit.
Japanese online furniture shop Qualial has expanded its glass table collection with four new additions — including a new size and three brand-new models — offering a cool, airy update for the summer season.
Two new champions, Senna and Thresh, have joined the free-to-play 2v2 fighting game 2XKO on June 10, alongside the launch of the new PvE mode "The Climb."
ROYCE' Confect's mobile sales truck is traveling through Tohoku, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu regions, offering up to around 90 types of popular and limited-edition chocolates including the seasonal Potato Chip Chocolate [Lemon].
Five beloved Sanrio Characters — Hello Kitty, My Melody, Kuromi, Pochacco, and Hangyodon — are getting the capsule toy treatment with stylish animal-print motel key holder designs.
Two new barware series from SCHOTT ZWIESEL — the classic-inspired "Age" and the modern "Fave" — go on sale June 16, offering crystal glassware at an accessible price point for home bars and gifting.
The popular eco-friendly cooling ice bag "Suzushiku Naare Hyouno" adds a new retro pop "Soft Cream" design for 2026, bringing the total collection to seven patterns across retro pop and Japanese modern themes.
A new line of original Stella Sora character goods — including acrylic keychains and pin badges — is now open for pre-order through July 1, 2026, with shipment planned for late September.
The Alley is launching its summer seasonal drink series "JUICY TEA DAYS" on June 19, 2026, starting with two muscat-flavored tea drinks made with jasmine-scented Oyama green tea.
The beloved 2006 anime film The Girl Who Leapt Through Time returns to Japanese theaters from July 3, 2026, for its 20th anniversary revival screening. Attendees can receive limited-edition entry gifts including original tattoo seals inspired by Makoto's time-leap counter and a special mini fan distributed only on July 13.
Voice actress Miyuri Shimabukuro, who plays Hana Danno in the TV anime Tsugai of the Underworld, is set to appear for two consecutive episodes of "Tsugaigatari," radiko's official original podcast for the series, with Episode 10 streaming from around 6:00 PM on Thursday, June 11.
Japanese ladies' fashion brand Viaggio Blu has launched a new summer lemon print collection inspired by the lemon groves of Amalfi, Italy, featuring elegant pieces available at stores nationwide and online.
The Royal Mint has completed its three-part commemorative coin series marking the 100th anniversary of Winnie-the-Pooh with the "Friendship" gold and silver coin, released on June 11, 2026, depicting Pooh, Tigger, Eeyore, and Piglet together in a warm watercolor-style design.
Yamazaki Jitsugyo has released six new items under its Tower series, from a kitchen drain net holder with a simple top-loading design to a wall-mounted skateboard holder, a hair iron shelf organizer, and more.
A lineup of 9 merchandise items from TV anime "Yowayowa Sensei" is now available for pre-order at AMNIBUS, the online shop for original anime and manga goods.
The live-streaming platform 17LIVE has launched a special collaboration event with the beloved Hammerin' Harry pachinko series, running from June 10 to June 29, 2026, with exclusive prizes up for grabs.
A Bonbonribbon Surprise Box featuring exclusive original items from the popular Sanrio character is now open for orders, with applications accepted through noon on July 10, 2026.
An online lottery for the TV anime Classroom of the Elite featuring newly drawn theme park-inspired illustrations launches on Kujibikido on June 16, 2026, with prizes including large acrylic stand figures, tapestries, and keychains.
Two limited-edition sets — the Aventus Collection and the Aventus Discovery Set — bring together all three Aventus fragrances in miniature bottles, available in Japan from June 10, 2026.
Doctor K's popular Medicated C Clear White Lotion in Fine Mist form returns in limited quantities from June 16, alongside a summer coffret bundling skincare bestsellers and a preview of the upcoming Vitamin Cleansing Oil.
Felissimo's SeeMONO brand has started selling a water-spill-inspired glass tray and glass bead ear accessories created in collaboration with kiln work artist etrak glass, available by monthly subscription from May 18.
Season 2 of the short anime Fist of the North Star: Elegy of the Fist King Army Grunts is set to begin airing on July 6, 2026. A new PV has been released, and legendary guitarist Tsuyoshi Ujiki will participate as a special guest on the new ending theme.
Fujiya is releasing the Gatsun, to Grapefruit Gummy nationwide on June 16, 2026 — a limited-time candy inspired by Akagi Nyugyo's summer ice candy, featuring real grapefruit juice and a crystallized surface for a crunchy, ice-like texture.
Three mechanical watches combining Neon Genesis Evangelion designs with traditional Raden (mother-of-pearl inlay) craftsmanship are set to go on sale June 26, 2026, from GARRACK. Each dial is individually handcrafted by a Japanese artisan, with Unit 01, Unit 02, and Unit 00 models available.
An online lottery for the TV anime I Made Friends with the Second Prettiest Girl in My Class is now available via Kujibikido starting June 16, 2026, featuring new yukata costume illustrations across prizes including big tapestries, clear posters, acrylic stands, keychains, and can badges.
A new limited-edition Jagarico variety featuring the brand's first-ever sour coating launches at Ministop stores nationwide on June 15, 2026, delivering a burst of ume sourness and shiso aroma from the very first bite.
Liwoy., a dress rental brand for special occasions ranging from wedding receptions to hotel dinners and travel, has updated its services based on customer feedback, introducing a limited-time rental period extension, a streamlined TRY ON SERVICE, revised multi-rental pricing, and a new protection option.
Smartphone accessories featuring designs from the anime Milky Subway: The Galactic Limited Express launched on June 10, 2026 through caseplay, with 18 designs — including mini character art and playful in-universe item designs — available for over 160 models including iPhone, Xperia, Pixel, and Galaxy.
A new skin pack called "Travelers" is now available on the Minecraft Marketplace, featuring 12 fantastical non-human wanderers roaming across deserts, deep seas, starfields, and even time itself. Priced at 310 Minecoins, the pack was created by Japanese creator team Melina under the production of Japan Crafters Union.
MONAKA jewellery is hosting a limited-time pop-up store at Tomorrowland Lumine Ikebukuro from June 11 to 21, 2026, showcasing its popular natural stone series alongside K18 and diamond collections.
Nakagawa Masashichi Shoten, the long-established Nara craft shop founded in 1716, is releasing two new bamboo somen sets on June 10, 2026 — a tabletop version and an outdoor version — turning the classic summer noodle dish into a fun, shared dining experience with natural materials built to last for years.
An 18K gold mini figure of Casshern from the classic 1973 anime Neo-Human Casshern is now open for pre-orders, limited to just 100 pieces.
A limited-edition 18K yellow gold mini figure of Casshern from the classic Tatsunoko Production anime is now open for pre-order through U-TREASURE, with only 100 pieces produced worldwide.
OMO5 Hakodate by Hoshino Resorts has received a Silver Winner award in the Hospitality, Recreation, Travel and Tourism Design category at the A' Design Award & Competition 2026, marking the hotel's third international design accolade.
ParaDo, the cosmetics brand sold at 7-Eleven stores, is releasing a limited-edition summer collection themed around "summer festivals." The lineup includes a powdery foundation, mini nail polishes, and a lip essence rouge, available at 7-Eleven locations nationwide from June 5, 2026, while supplies last.
Orders are open on AMNIBUS for 8 types of TV anime Play It Cool, Guys merchandise, including trading "Chokonto!" acrylic keychains featuring newly illustrated chibi characters of the main cast.
Saint Marc Café's sought-after "Premium Choco Cro Fresh Banana & Chocolate" — long nicknamed the "legendary choco cro" — is available nationwide for 18 days only, from June 15 to July 2, 2026.
A lineup of 25 sweet and cute limited Sugarbunnies items featuring Shirousa and Kurousa will be available at Thank You Mart stores nationwide from early July 2026, all priced at ¥390 (tax included ¥429).
Two new burritos arrive at 7-Eleven stores nationwide from June 10 — an American-style smoky BBQ wiener option and a Mexican-inspired spiced taco meat salsa cheese version, both priced at 288 yen. A limited-time 30-yen discount sale covers all burritos from June 11 to 17.
Starting June 16, two new summer ice creams arrive at Seven-Eleven stores nationwide — a crunchy cafe latte ice in a generous 190ml size, and a seasonal yellow watermelon bar with chocolate seeds.
Seven-Eleven's new "Seven Premium Corn Tea" (600ml) is rolling out nationwide from June 16. Made with 100% Hokkaido corn and a double-roasting technique, this caffeine-free drink is priced at just 108 yen (tax-exclusive).
Mobile RPG StoneAge: Idle Adventure is celebrating its 100-day launch anniversary with a series of limited-time events running through July 6, including mission-based rewards, login bonuses, and a special pass introducing two new pets.
Takarashuzo's popular non-carbonated ochawari shochu lineup welcomes back its seasonal barley tea variant, blending six-row and two-row barley for a toasty, caffeine-free summer drink.
Two special events celebrating Japanese traditional craftsmanship are coming to the 5th floor SKYTREE SHOP at Tokyo Skytree in June 2026, featuring foil-stamping goods from ROKKAKU and a Japanese incense experience from long-established shop Baikundo.
Available at all 376 Yayoi-ken locations since June 2, 2026, the set meal pairs Sangenbutsu pork loin marinated in Kyoto Saikyo miso with a vegetable-packed agedashi tofu side dish. Store managers nationwide voted the Saikyo miso's mellow sweetness as its top highlight.
Two new glazed varieties join the ZENB Baked Donut series — Coffee Glazed and Lemon Glazed — combining a crisp beet sugar glaze with a moist, chewy dough made from whole yellow peas. Available from June 10, 2026.
Starting June 17, Zetteria is offering four limited-time burgers — featuring beef kalbi and hyuganatsu citrus — at approximately 270 locations across Japan through mid-July.
The July 2026 issue of anime magazine Animedia goes on sale June 10, featuring a newly drawn illustration of Kaguya and Ayaha from Cosmic Princess Kaguya! on the cover, with six swords from the Ichimoji family in Touken Ranbu ONLINE on the back cover.
Aperol, the Italian aperitivo liqueur beloved for the Aperol Spritz cocktail, is rolling out a redesigned bottle in Japan starting late May 2026, while keeping its classic recipe unchanged.
Reading accessories brand BIBLIOPHILIC is debuting the HANDCRAFT BOOK CHARM, a new line of acrylic book charms crafted with laser processing and hand-applied color finishing, at Bungu Joshi Expo Tokyo 2026.
Main Quest Seima War Chapter 25 "Bitter Victory and the Mystery of the Holy Spirit" is now live in Bikkuriman Wonder Collection, along with new ★3 characters, multiple limited-time events, and a new Story Replay feature.
A special starter pack for Blue Lock volumes 1–3 will go on sale on July 16, 2026, featuring exclusive live-action movie bonuses. Select bookstores nationwide will also hand out original clear cards starting early July.
Following the immediate sell-out of their first collaboration, Bugaboo and Konges Sløjd are launching a second limited-edition collection in June 2026, featuring the iconic cherry motif in a dusty pink palette across strollers and accessories.
A limited-time online lottery marking the birthday of Jess, the heroine of the popular light novel series Butareba: The Story of a Man Turned into a Pig, launches on June 16, 2026, featuring a lineup of merchandise using original illustrations by illustrator Asagi Tosaka.
Fizzglee Studio has opened worldwide registrations for the "KALEIDO Test" for Chasing KaleidoRIDER, an upcoming anime motorcycle girl RPG available on iOS, Android, and PC.
Two iconic Japanese snacks, Chocobat and Tirol-Choco, are teaming up again for a limited-edition product available at Seven-Eleven stores nationwide from June 15, 2026.
COBMASTER introduces the HUMMING PACK VEST, combining backpack storage with vest-style wearability for music festivals and outdoor activities. Priced at ¥12,100, it launches in mid-June 2026.
Japanese confectionery brand Colomban introduces a lineup of refreshing cold desserts and a roll cake for summer 2026, available at select shops and salons from June 18.
SWEETEST DAY's chocolate brand "Watashi, Raw Chocolate" from Aomori is releasing a Chocolate Cookie Tin featuring seven varieties of baked treats made using Bean to Bar craft chocolate.
Three Winnie the Pooh character DARTSLIVE cards—Winnie the Pooh [A], Winnie the Pooh [B], and Tigger—are set to go on sale on June 26, 2026, with pre-orders opening on June 16.
A new "Color MYAKU-MYAKU Ver." stationery collection featuring the official Expo 2025 Osaka mascot in collaboration with Mitsubishi Pencil goes on sale in mid-June 2026 at official stores and retailers across the Kansai region.
MYAKU-MYAKU and Black MYAKU-MYAKU, the official characters of the 2025 Osaka-Kansai Expo, are getting new plush mascots — the Roll Otedama Mascot series launches in mid-June 2026 at EXPO 2025 official stores and select shops across Kansai.
The official Osaka-Kansai World Expo mascot MYAKU-MYAKU is set to receive two new licensed merchandise items — a plush toy and a carabiner mascot — both in a cherry blossom Sakura design, planned for mid-June 2026.
Five soft, fluffy can badges featuring Keroro and friends from the new Sgt. Frog theatrical film are set to go on sale at retailers nationwide from June 23, 2026, priced at ¥550 each.
A 1/7 scale completed figure of Florence in her 'Bizarre Tororomochi' outfit from the popular mobile game Girls' Frontline 2: Exilium has been announced by Calbone and is available at AmiAmi, with a release planned for March 2027.
A cool comforter featuring Q-MAX0.55 cooling fabric and temperature-regulating capsule technology offers comfort from the rainy season through early autumn.
The Nintendo Switch otome game Handsome Laundering -the mystic lover- is receiving a new DLC "After Story" on June 18, 2026, featuring fully-voiced continuation stories for all eight characters along with newly drawn event graphics.
Six types of The Hundred Line: Last Defense Academy merchandise are now available for pre-order on AMNIBUS, including Ani-Art aurora acrylic cards, matte can badges, illustration cards, desk mats, acrylic stands, and 100mm can badges.
A bridal fair-themed interior decoration event and pickup gachas featuring new wedding-outfit characters are now live in Isekai Kitchen, the mobile restaurant simulation game, running until June 23.
The I Don't Want to Be a Dragon Girl! in-anime band Jack-Pot has announced collaboration tracks with three major artists, plus a live stage debut at the Duel Masters 25th Anniversary Tour.
Japanese footwear brand JELLY BEANS has launched its Spring/Summer 2026 sandal collection from the popular "Fuwasara" series, combining six comfort-focused technologies with on-trend designs.
Kanro is releasing "Meguru Ume Shio Candy," a new salt candy that upcycles umezu — the liquid byproduct left over from umeboshi production — available at convenience stores and station kiosks nationwide from June 16, 2026.
Swiss premium chocolate brand Läderach is refreshing its tablet and carré lineup from June 8, 2026, and simultaneously releasing summer-limited fruit-flavored chocolates crafted for the warm season.
Two new limited wedding dress characters have arrived in the mobile game Legend Clover, alongside the time-limited "Deep Abyss June Bride" event and various special gachas running through late June 2026.
Season 3 of LET IT DIE: INFERNO is now live, introducing Yotsuyama Castle, new boss Gouma Musha, new enemy types, two new playable bodies, three new weapons, and a BGM selection feature. A limited-time 70% off Steam sale is also underway.
A steel andon lantern celebrating the Mononoke the Movie theatrical trilogy is now available for pre-order, with orders accepted through June 14, 2026. The three-sided lantern features cutout-style designs based on the fusuma paintings from each chapter.
A dome-shaped pet house featuring Nyanko-sensei from the anime Natsume's Book of Friends is now available for pre-order at Sho-Bi's official online store, priced at 5,500 yen (tax included), with shipping expected from mid-October 2026.
Nendoroid Face Maker is running a collaboration with the Nendoroid Persona 5 Royal Protagonist School Uniform Ver. Basic, offering 6 limited collab face parts available through August 27, 2026.
Hakkaisan Brewing's "Junmai Daiginjo Niseko Ezo-Fuji," a sake crafted with 100% Suisei sake rice from Niseko Town, Hokkaido, has earned a Gold Medal in the Junmai Daiginjo category at the IWC 2026 SAKE division.
PAIKAJI COFFEE, a brand born from Okinawa's luxury aloha shirt label PAIKAJI, is set to release a new 500ml bottled straight iced coffee in mid-June 2026, using specialty Ethiopian beans with notes of blueberry, apple, cinnamon, and Darjeeling.
Atlus has confirmed a February 18, 2027 worldwide release date for Persona 4 Revival, the full remake of the beloved RPG, alongside the reveal of a new mainline entry, Persona 6, as the series surpasses 30 million copies sold worldwide.
Starting June 10, PIZZA-LA is offering a limited Sumikko Gurashi Special Pack featuring original ninja-themed ceramic rice bowls and sticker sheets nationwide, available while supplies last.
Eikoh's original mini figure series featuring SNS sensation Puppet Sunsun is now on sale at Seria and select 100-yen shops, priced at 110 yen per figure.
The evolved natural skincare brand QUON deep by Nara-based cosmetics maker Crecos is adding a new milk cleansing product to its lineup, set to go on sale on June 29, 2026.
Streaming-intervention psycho-horror ADV Red Chat Ritual: TSUMIMI TIME has exceeded 30,000 Steam wishlist registrations. The game's first demo is now available ahead of its appearance at Steam Next Fest, running June 16–23, 2026.
ROPÉ PICNIC has released its first collection featuring the brand's beloved dog icon character, with 5 French chic apparel and accessory items now available at stores nationwide and online.
The Royal Mint has released a new commemorative coin set celebrating the 50th anniversary of Aardman Animations, featuring beloved characters including Wallace & Gromit, Shaun the Sheep, and Morph.
The Sanwa Koutsu Taxi Haunted Spot Pilgrimage Tour 2026 is expanding nationwide for the first time, with new taxi partners from Niigata, Shizuoka, and Hiroshima joining the lineup across 8 areas. Lottery applications are open through July 15.
Collaboration sneakers inspired by all 8 units from The Idolmaster Shiny Colors are available for pre-order via Marui Web Channel starting June 26, 2026, with pop-up shops opening at Shibuya Modi and Namba Marui.
A limited-edition Licca doll dressed as Amu Hinamori from Shugo Chara! is now accepting pre-orders on AMNIBUS, the online shop for original anime and manga character goods.
KDcolle (KADOKAWA Collection) has opened pre-orders for a new non-scale figure of Lina Inverse from Slayers, based on the original novel illustrations by Araizumi Rui. Pre-orders close on August 5, 2026, with delivery planned for February 2027.
A lineup of Star Detective PreCure! items featuring original artwork of Cure Answer and Cure Mystic — including acrylic stands, T-shirts, pass cases, and cushion covers — will go on advance sale at select stores in late July 2026.
The popular -196 Sugar-Free Double Pineapple canned cocktail is back for a limited nationwide run starting August 4, 2026, offering juicy pineapple flavor with a clean, sugar-free finish.
A tropical-flavored addition to Suntory's All Free Sparkling lineup — combining pineapple, mango, and mint — goes on sale nationwide from August 4, 2026 for a limited time.
Suntory is launching a new limited-edition summer ale this September — the third installment in its seasonal Japanese Ale series, featuring a collaboration with California lifestyle brand Ron Herman and an end-of-summer theme.
Three sets featuring the popular goods brand SWIMMER's designs are coming to the iNSPiC PV-223 mini photo printer, launching in early August 2026.
The 4th installment of Ken Elephant's Tezuka Osamu Characters Sofvi Collection launches on June 10, 2026, featuring Hosuke Sharaku from The Three-Eyed One and Unico, each accompanied by a special trading card and an exclusive acrylic keychain for purchases at official stores.
A new limited-edition beer from The Premium Malt's lineup is arriving in Japan on August 4, 2026, featuring a layered aroma of citrus and white wine, inspired by the concept of unhurried personal time.
The Korean skincare brand Torriden held a cherry blossom-themed pop-up store at OPENBASE SHIBUYA for 12 days, welcoming around 4,600 visitors and giving attendees a first look at an unreleased product.
CASETiFY and Maison Kitsuné have launched their 2026 Spring/Summer collaboration, bringing fox-themed phone cases and tech accessories that blend French and Japanese style influences.
Nissin Cisco's beloved Coconut Sable biscuit brand is releasing a limited-edition Melon Pan Flavor in collaboration with popular puppet animation series Puppet Sunsun, arriving at convenience stores from June 22, 2026.
Flower Knight Girl receives a June 8 update featuring the new "Bridal Wars" event, new June Bride gacha characters, and voice-acted character quests.
KACHIKA has released new rain shoes for the rainy season that combine waterproof functionality with a minimal, sneaker-like design — featuring a cushioned insole, built-in deodorizing technology, and a high-grip anti-slip sole.
Choushinsho Kinokuniya Kyomachiya's popular seasonal ALL-domestic Miyazaki Mango Jam is back for another year, made with only Miyazaki mango and Hokkaido beet sugar. Limited-quantity sales begin June 8, 2026.
Kinokuniya's early summer wagashi lineup, the "Waryomi" (和涼味) collection, is now on sale. This year's selection features three newly added items — warabimochi, kokuto warabimochi, and mame kanten — alongside returning favorites.
Daiki Kogyo is releasing a 1/5 scale figure of "Nurse? Titania" from the mobile strategy RPG Last Origin in October 2026, available in a standard version and a glossy "Luminous skin ver."
Japanese menswear brand MEN'S BIGI is releasing an aloha shirt collection on June 13, 2026, featuring revived archive prints originally hand-drawn in the 1980s and 90s, crafted in a rayon-linen blend.
Okamura's new task chair MUKU, co-developed with Foster + Partners Industrial Design, made its debut at NeoCon 2026 in Chicago on June 8, 2026, with a November release planned.
Prada Beauty is set to release the Prada Paradoxe Hand Triple Care Hand Cream on July 3, 2026, bringing the multifaceted Paradoxe fragrance to fingertips with a luxurious skincare formula featuring shea butter, iris extract, biotin, and niacinamide.
bonjour records is releasing a collection of five official T-shirts featuring classic cover art from Scottish rock band Primal Scream. Pre-orders open on June 12, 2026, with the T-shirts going on sale on June 27, 2026.
Tokyo specialty coffee chain Sarutahiko Coffee celebrates its 15th anniversary on June 8, 2026, with new cup designs, an updated menu, an anniversary blend, and limited-edition merchandise.
Two new vegetable-packed sandwiches are arriving at Seven-Eleven Japan stores — the light and satisfying "Pan DE Salad Crispy Vegetable Caesar Sauce" from June 9 and the classic "Tomato and Colorful Mix" from June 10.
To mark Wagashi Day on June 16, 7-Eleven Japan is releasing five sweets centered on a "cool" theme, with the new Purumochi Mizumanjū rolling out from June 9.
Seven-Eleven Japan is rolling out a new addition to its Seven Premium udon lineup — tororo kombu (shredded kelp) and ume (pickled plum) udon — featuring a light Japanese-style dashi broth at just 218 kcal per serving and priced at ¥158.
A new wedding-themed character Asuka (Wedding) has been added to the cross-heroine RPG Techcronoss, and the second part of the "Happy Wedding Road" in-game event is now underway through June 22, 2026.
Celebrations are underway for the 3.5th anniversary of Tokyo Revengers: Puzz Re:verse - Road to National Domination, with a campaign running from June 8 to June 30 featuring pair characters, free daily 10-pulls, revival gachas, and more.
The 132nd edition of the Luxury Whisky Lucky Draw from Tachibana E-sake Shop is now available, with Yamazaki 18 Year Old Single Malt Whisky as the grand prize in a limited run of 466 entries starting June 8, 2026.
The music video for the theme song of the short anime Chimpui: Good Luck, Princess Eri has been released on YouTube, marking the 40th anniversary of the manga. The film is currently screening at Kawasaki City Fujiko F. Fujio Museum through June 21, 2026.
A new browser-based idle RPG inspired by the Hyakka Ryouran SAMURAI GIRLS series is now accepting pre-registrations, with a campaign offering Amazon gift cards totaling ¥100,000 for 400 winners.
An online lottery featuring newly illustrated Jujutsu Kaisen 5th anniversary character goods — including acrylic stands, keychains, and can badges — is now available on Marukuji through June 28, 2026.
The Steam RGG Studio Sale is now live with limited-time discounts on select Like a Dragon series titles, including Like a Dragon: Infinite Wealth at 75% off and Yakuza: Like a Dragon International at 60% off. The sale runs through June 18, 2026.
A palm-sized kanji book featuring over 200 Japanese compound words across 7 themes, written entirely in English — making it an ideal souvenir or gift for anyone curious about Japanese language and culture.
A special birthday commemorative PV featuring Shin from SAKAMOTO DAYS will premiere on the Jump Channel YouTube at 12:00 AM on June 7.
The City Bakery, the New York-born bakery chain with locations across Japan, is launching two new iced cookie shakes on June 18 — the CB Cookie Shake Espresso Cream and CB Cookie Shake Masala Chai Oatmeal — along with a limited-edition Chocolate Mint marshmallow.
The full QUARTET NIGHT cast reunion live event will be streamed exclusively on U-NEXT, covering two multi-angle performances at LaLa arena TOKYO-BAY on June 20 and 21, 2026.
Original Print.jp has added three new styles of acrylic bangs clips to its lineup — circle, rectangle, and free-form — featuring full-color custom printing, available from a single piece starting at ¥319.
A limited-edition nail collection from the first-ever collaboration between artist Ado Mizumori and Cosmé de Beauté launches on June 22, bringing retro kawaii designs across three nail brands — Jelme One, Jelme Petaly, and Genish Manicure.
The animated feature film Another World, born from Digital Hollywood Graduate School's Japan IP Global Challenge Project and based on the Japanese novel Sennen Oni, opens in US theaters starting June 5, 2026, following acclaim at international film festivals and box office success in Hong Kong.
FREAK'S STORE is dropping a special collaboration with the Baki the Grappler fighting manga series to celebrate 35 years of serialization, featuring nine graphic tees and random pin badges with fan-favorite characters. Sales begin June 12, 2026.
A 1/6 scale pre-painted figure of Sabotaging Gal Risa Aizawa from Bfull FOTS JAPAN is now available for pre-order, with the reservation period running from June 5 to August 18, 2026.
Four limited-time peach desserts featuring juicy white peach and Hokkaido soft serve ice cream are available at Bikkuri Donkey restaurants starting June 10, 2026, including a newly refreshed peach sauce with enhanced fruit texture.
A Blue Archive online lottery featuring newly drawn illustrations arrives on the Kujibikido online lottery service starting June 11, 2026, with prizes including jumbo fabric posters, a long T-shirt, acrylic stand figures, acrylic keychains, and mini shikishi.
cloenc, a ladies' brand from World Group, has opened a special feature page dedicated to its Rashguard 2026 summer collection, featuring functional designs with cooling, UV protection, and breathability for versatile warm-weather wear.
Dole Japan has added a new extra-large red dragon fruit to its lineup. Called Dole Kaiju Dragon, the Vietnam-grown fruit is about twice the size of a typical Dole dragon fruit and is now rolling out at supermarkets across Japan.
FamilyMart's original apparel brand CONVENIENCE WEAR is launching its first cotton-linen collection on June 5, 2026, featuring shirts, easy pants, and a shirt coat that can be worn as a coordinated set for under ¥6,000 tax-included.
Merchandise from the Fate/strange Fake × THE Chara CAFE collaboration is now available for order through the THE Chara online store, with orders accepted through June 18, 2026.
A special footwear collection inspired by the art of pop art icon Keith Haring has arrived in Japan. The FitFlop x Keith Haring collection went on sale on June 4, 2026, blending Haring's bold, graphic imagery with FitFlop's biomechanics-based comfort technology.
A new Digital Figure Box featuring animated digital figures of Momo and Okarun from the TV anime Dandadan is now available for pre-order, with a release scheduled for late June 2026.
Fukuoka-based creative confectionery brand Harapecolab is launching "Mineral Ice," a new summer treat that scatters colorful kohakuto candy fragments inside creamy milk ice and lemon sherbet cups. Pre-orders opened June 5, 2026, with shipping beginning June 19.
A plastic kit of Rookie Ranger Rebecca Hill from Isekai Travel Notebook by PR-Production is now available for pre-order at amiami, with an October 2026 release. An Expansion Pack 02 Rest Time A is also offered as a companion set.
Starting June 27, 2026, the Chara Fuku Kuji "Josemaru Onigiri Waguwagu Pati" featuring guaranteed-win limited items—including a BIG plush, pouches, and keychains—goes on sale at hobby shops and bookstores across Japan.
Korean makeup artist brand JUNGSAEMMOOL is releasing two Japan-exclusive, Qoo10-limited special sets to coincide with the Qoo10 Mega Sale, available in limited quantities from May 29.
A collaboration campaign between Karaoke Manekineko and the dark fantasy game Magical Girl Witch Trials runs from June 4 to July 20, 2026, featuring exclusive drinks, limited goods, and a singing campaign at select locations nationwide.
British fashion label KEITH is holding a Custom Button Shirt event from June 10 to 23, 2026, at KEITH stores across Japan and online, letting shoppers pick from five button designs to personalize their own shirt.
Three new pop-cute smartphone wallpapers featuring Konbi-chan, the mascot character of Combeez Inc., are now available for free download starting June 4, 2026.
South Korean hair care brand LADOR participated in the beauty influencer event Cinderella EXPO 9th on June 5, 2026, presenting its popular Perfume Hair Oil series and the Hair Fill Up intensive treatment to a large audience of beauty enthusiasts.
Starting June 10, 2026, the smartphone MMORPG Logres of Swords and Sorcery: Ancient Goddess will launch a collaboration with the anime ULTRAMAN, featuring limited-edition weapons, armor, and accessories themed around iconic characters.
The upcoming magical girl suspense novel game by game brand Acacia, Mahou Shoujo no Inshuu Mura, surpassed 30,000 Steam wishlist registrations just three days after the wishlist opened.
marcs STORE is celebrating the finale of Miffy's 70th anniversary year with four special campaign benefits, including limited edition sets, bulk purchase discount coupons, a free original clear file, and free shipping on selected items.
After-sale orders for merchandise from the My Boyfriend's Love Is Too Heavy POP UP SHOP, held at Ikebukuro P'PARCO 3F, are now being accepted via the THEキャラ online store through June 22, 2026.
Collaboration flower gifts featuring Oshi no Ko character illustrations from the 47 Prefectures project will go on sale starting July 19 at a Karuizawa flower market event, with subsequent sales at multiple locations in Nagano.
To mark the July 30, 2026 release of the Nintendo Switch otome game Kimi ni Madoi, Kimi ni Oboreru., a gift campaign is being held at select retailers offering original illustrated shikishi and signed shikishi prizes.
The web manga label Our Feel, a sister label of Feel Young, is holding its inaugural manga award open to creators without prior commercial serialization experience, with three acclaimed artists serving as judges across three different entry periods starting June 4, 2026.
A special pre-opening event for the Pokémon Japan Championships 2026 (PJCS2026) took place on June 5, 2026, at Pacifico Yokohama, where champions from comedy, sports, and entertainment gathered to celebrate Pokémon's 30th anniversary and mark the start of the largest-ever PJCS tournament.
Starting June 5, 2026, Quiz RPG: The World of Mystic Wiz is rolling out a new series of remade ranking events called the "Okaeri! Grand Mage Cup," featuring revived rare reward spirits and updated rules for more accessible gameplay.
Two new shades — Dark Gray and Light Blue — have been added to Sanwa Supply's popular slim Bluetooth mouse lineup, now available through the Sanwa Direct online store at ¥2,073 (excl. tax) each.
The SATTO compact umbrella series, known for its patented shape-memory film that tidies the canopy in about one second, has released a 2026 model weighing just 248g — 52g lighter than before — alongside a redesigned full-coverage absorbent microfiber storage bag.
The popular Korean SNS character snackanimals is arriving as arcade prize merchandise for the first time, rolling out at amusement facilities nationwide and through online crane game platforms from June 12, 2026.
SEGA is releasing "Forever Fast - 35th Anniversary of Sonic The Hedgehog," a 2-disc compilation album featuring 22 vocal tracks from the Sonic series, on June 24, 2026. A live concert celebrating the milestone is also scheduled for June 28 in Tokyo.
A radiative cooling parasol that dissipates heat into space is now accepting pre-orders ahead of its official June 11 launch, delivering an 80% heat shielding rate alongside 99.99% light blocking.
studio CLIP is teaming up with Pokkoshi, the quirky yet adorable creatures from a miniature world, for the brand's first collaboration with a plush toy artist's character design. A lineup of 40 items goes on sale from June 11, 2026.
A new in-store lottery featuring original "Relax Night" illustrations of Symphogear XV characters is coming to KujiQ, with the full prize lineup now unveiled ahead of its August 2026 release.
An online lottery for the theatrical film The Irregular at Magic High School Yotsuba Succession Arc opens on the Kuji Hikido platform starting June 11, 2026, offering prizes including newly illustrated fabric posters, tapestries, acrylic stands, keychains, and can badges featuring Tatsuya and Miyuki.
KADOKAWA's online lottery service "Kujibikido" is set to launch a new lottery featuring original pajama party-themed illustrations from the TV anime The Ramparts of Ice, available from June 11, 2026 at 12:00 PM.
Works by Yorkshire-based printmaker Emma Lawrenson — including limited edition silkscreen prints and original drawings — are now on display and for sale at TIMBER YARD, a lifestyle interior shop in Chiba City, from June 4, 2026.
Merchandise from the Tokyo Revengers & Puyo Puyo POP UP SHOP held at Shinjuku Marui Annex is now available for purchase online via the THE Chara store, with orders accepted through June 18, 2026.
PATISSERIE TOOTH TOOTH, a Kobe-based pastry shop, is releasing TOO POP ICE — a set of canelé-shaped ice cream bars in five cake-inspired flavors — exclusively through its online shop starting June 4, 2026.
The online lottery "eeo Lottery" for Val x Love has launched at eeo Store online, offering a range of merchandise including acrylic art boards, stands, large keychains, and can badges — all featuring the series' battle maiden characters.
A new lineup of merchandise inspired by the TV anime The Warrior Princess and the Barbaric King is now available for order on the online shop "THE Chara," with orders open through June 18, 2026.
Yamazaki Jitsugyo has launched several new additions to its Tower series, ranging from a swimwear changing sheet that doubles as a wet swimwear pouch to a Tritan funnel for soup jars, mill storage holders, a PC rotation table, and a coaster with a built-in smartphone stand.
Panasonic Cycle Tech and BEAMS are releasing two special commemorative models — the BP02 LIMITED and BP01/EZ LIMITED — as the third installment of their collaborative e-bike series.
Brown Dust II is kicking off its 3rd anniversary on June 4, 2026, featuring over 1,300 gacha opportunities across 12 weeks, a free special skin, new event content, and a brand-new territory-building system.
BRUNO is set to release a cordless 2-in-1 kitchen appliance combining a shaved ice maker and a juicer in late June 2026, priced at 6,380 yen.
COGUMADE BIKE, the pedal-convertible kick bike for children aged 2 to 6, is adding a new pink color to its lineup on June 13, 2026, available through online retailers.
Three new full color T-shirts inspired by the anime Demon Slayer: Kimetsu no Yaiba are set for release in early September 2026, each showcasing iconic battle scenes between fan-favorite characters.
Lifestyle store Dessin is releasing its first collaboration collection with Gachapin & Mukku, featuring T-shirts for women, men, and kids in a triple collab with RUSSELL ATHLETIC, plus two bag styles, available from June 5 at stores nationwide and the official online store.
Final Fantasy VII Rebirth arrives on Nintendo Switch 2, Xbox Series X|S, and Windows, bringing Cloud and his companions' sweeping adventure to new platforms. A 20% early purchase discount on the digital version runs through June 10.
Two limited-time dessert items featuring Fruta Fruta's Açaí and Pitaya (Red Dragon Fruit) are now available at Doutor Coffee Farm and Doutor Coffee shops through early September 2026.
A new line of four merchandise items from the TV anime "Hana-Kimi: For You in Full Blossom" is now available on ANIGA-TER, featuring embroidered jerseys, FLOWERiUM bottles, room mists, and acrylic rings.
Two new products inspired by the Beauxbatons Academy of Magic uniform from Harry Potter and the Goblet of Fire are set to go on sale at Harry Potter – Mahou Dokoro stores across Japan and online starting Friday, June 5, 2026.
Kanzashiya Wargo's new Hana-goromo Ippon Kanzashi evokes a single flower graced with morning dew, combining matte acrylic petals with a brass hoop and shimmering pearl chain drops. Available in four soft garden-inspired colors from June 5, 2026.
A 1/4 scale statue of Hulkenberg from the fantasy RPG Metaphor: ReFantazio is now available for pre-order through Prime 1 Studio's Premium Master Line, with shipment scheduled for October 2027 to January 2028.
Japanese lifestyle brand mifull has unveiled its "Summer Color Drop" series — a summer-themed collection of bath, skin, and body care products featuring whimsical soda-inspired scents and charming retro-style packaging.
Japanese lifestyle cosmetics brand mifull has released the "Summer Color Drop" collection, featuring cooling bath powder, sheet masks, a sparkling hand soap, a cooling roll-on, and hot eye masks — all themed around nostalgic summer memories.
MOTTERU has released two upgraded IP68-rated waterproof phone cases for summer activities — one that floats on water and one that glows in the dark. Both went on sale on June 4.
A mission-based interactive exhibition themed around PAW Patrol is coming to Enzelland Fukui this summer, running from July 18 to August 31, 2026. Admission is free.
South Korean fragrance brand POSTES is opening its first Japan popup store at Shibuya Scramble Square 6F from June 11 to 17, 2026, offering eight city-inspired Eau de Parfum scents and a limited-edition luggage tag gift with purchase.
The ZEELE AIR (ゼーレエアー) is a new air frame family camping tent that delivers exceptional ceiling height and a full-mesh open design. Priced at ¥149,000 (tax included), both the first and second lots have already sold out since going on sale May 31, 2026.
A reimagined version of the beloved 2013 platformer Rayman Legends is arriving on October 1, 2026, bringing 3D visuals, a new story, offline co-op for up to four players, and an all-new sixth world.
Solo Leveling: ARISE has rolled out a major update introducing the new SSR fire hunter Liu Zhigang, fresh story chapters, a new dungeon and monarch, new weapons and artifacts, and a slate of anniversary events.
The Suncut® Weightless UV Essence, launched nationwide in February 2026 by Kose Cosmeport, has received top recognition from three major beauty media outlets, with cumulative shipments now exceeding 500,000 units.
Japanese fashion brand Tika has unveiled its 2026 yukata collection with Kanano Senritsu as muse, highlighting the beginner-friendly 2WAY Onepiece Yukata and the romantic SWEET Series.
ISAINA, a 100% sweet potato shochu from Takarashuzo, has taken the Highest Gold Award at the Tokyo Whisky & Spirits Competition 2026 shochu and awamori division, marking five consecutive years of recognition at the competition. Ikkoman also earned a Gold Award.
From June 5 to 21, 2026, ABEMA is streaming six slice-of-life and coming-of-age anime series free of charge every weekend, with full-episode marathon broadcasts of Nichijou, Is the Order a Rabbit?, Hyouka, and more.
Starting June 4, 2026, arflex Japan kicks off a year-long 55th anniversary celebration for its iconic Marenco sofa, featuring limited stamp-color covers, an exclusive anniversary cushion, and 55 archive fabric options.
BASE FOOD's BASE Pound Cake series expands with its second flavor — a caramel pound cake featuring walnut paste, delivering 33 essential daily nutrients in just 187 kcal per bag.
The online lottery "eeo lottery" for the nurturing simulation game Bungo and Alchemist is available for limited sale at eeo Store online from June 1 through June 15, 2026, with original June Bride-themed artwork featuring six literary masters in elegant formal attire.
Starting the week of June 15, 2026, five Calbee snack products including Sapporo Potato, Saya Endo, Takoyaki Tei, and Vege Tabel will feature limited-edition summer festival packaging to mark National Snack Day on June 21.
AMNIBUS is now accepting pre-orders for eight types of Dark Moon: The Blood Altar merchandise starting May 27, including trading scene photo cheki prints, B8 hard card cases, acrylic tiles, Ani-Frame cards, and more.
Doremo LeTAO in Chitose has released COOORN, a new pastry filled with sweet Hokkaido corn and three types of cheese, wrapped in a chewy gluten-free special dough for a crispy, stretchy, and kernel-popping experience.
The Dragon Quest Plastic Model Kit Series is expanding with the Killing Machine. Pre-orders are now open at Amiami, with a planned release in September 2026.
The Dragon Quest series bags and carry cases that proved popular during their March–April 2026 debut are returning for re-sale starting June 10 at select SAC'S BAR Group stores and online.
A new lineup of goods from Sanrio's FRAGARIAMEMORIES has been announced, featuring badge collections, shaka shaka acrylic keyholders, card cases, and hair clips. Pre-orders are now open at Animate stores and online retailers.
The 6th edition of the popular Fukumame Kuji whisky lottery, limited to 466 tickets, went on sale on June 2, 2026. The top prize is The Yamazaki 18 Year Old Single Malt Whisky, with Hakushu 18 Year Old Single Malt Whisky also featured in the lineup, priced at 6,980 yen per ticket including tax and free shipping.
The popular "Gohan Tomaranran" series from Fukunoya, a sister brand of mentaiko specialist Fukuya, has exceeded 2.2 million units sold since its December 2017 launch, spanning three savory rice condiment varieties.
A limited-time store for the TV anime Gachiakuta opens at SHIBUYA109 Shibuya from June 11 to 21, 2026, offering exclusive merchandise featuring newly drawn artwork with a "Street × Sport Mix" theme.
Prime 1 Studio's Real Elite Master Line is releasing a 1/3 scale statue of Aloy dressed in the Carja Shadow outfit from Horizon Forbidden West. Pre-orders opened on June 3, with a release window of October 2027 to January 2028.
A collaboration between the asymmetric multiplayer game Identity V and ZOZOTOWN brings five types of limited-edition items featuring original character illustrations, available for pre-order starting June 5.
From May 14 to June 21, 2026, Karaoke Manekineko is hosting a World Trigger anime collaboration campaign at participating locations across Japan, featuring exclusive drinks, original merchandise, and themed rooms in Tokyo and Osaka.
Artist Masanao Hirayama presents a new series of color works at OIL by Bijutsu Techo Gallery in Shibuya PARCO, running June 12 to July 5, 2026. Admission is free.
A survey found that while 70.7% of people in Japan take some form of UV protection, only 26.1% use sunglasses. Japanese eyewear chain Megane Ichiba is rolling out a wide-ranging initiative called the "One Hundred Million Sunglasses Plan" to normalize sunglasses as an everyday health habit.
A seasonal afternoon tea themed around fresh peaches and Shine Muscat grapes is available at Nagaragawa Seiryu Hotel in Gifu City from July 1 to August 31, 2026, featuring 10 sweets, savories, and a variety of teas for ¥3,000 per person.
The Philips i9000 Prestige Ultra XP9406/40 launches on June 3, 2026, becoming the first model in the series to include a 3-in-1 facial care brush and body groomer attachment alongside the flagship rotary shaver.
Two new card collections inspired by Puella Magi Madoka Magica are now available for pre-order — the metallic-shine Neon Collection and the frosted-glass-effect Glassy Collection, both planned for release in mid-August 2026.
Royce' is releasing a new lineup of summer sweets from June 3, 2026, including a six-piece fruit jelly assortment and a mixed set of jellies and baked goods, ideal for mid-summer gifts. A free shipping campaign is also running through August 5.
The dress-up and training mobile game Sugar Doll has added a new rainy season-themed classic gacha "Raindrop for You," available through August 12, 2026.
Two character-themed eau de parfum based on the TV anime "The Red Ranger Becomes an Adventurer in Another World" are now available, with scent compositions designed to evoke each character's personality.
Tokyo Tower will be lit up in blue — the team color of SAMURAI BLUE — on four nights in June to rally support for Japan's national soccer team ahead of their FIFA World Cup 2026 matches.
A ground-up reimagining of the original 1996 Tomb Raider, built with Unreal Engine 5, is set to launch on PS5, Xbox Series X|S, Steam, and Nintendo Switch 2.
The TV anime Trapped in a Dating Sim: The World of Otome Games Is Tough for Mobs Season 2 is set to premiere on July 8, 2026, broadcasting on AT-X, TOKYO MX, and BS Nittele, with advance streaming on ABEMA and d Anime Store.
TROPICAL GIN Sanka, a craft gin crafted with seven natural botanicals including passion fruit, mango, and pineapple, is now available via lottery through the online sake shop KURAND. Entries are open from June 3, 2026.
Yamazaki Jitsugyo has released a new lineup of practical home goods, featuring a foldable 2-tier indoor laundry rack, a lunch bag with a built-in smartphone holder, a lightweight 20L trash can, and water wiper squeegees in three sizes.
Kotobukiya's OSHI WORKS line adds Anzu Mazaki from Yu-Gi-Oh! Duel Monsters as a 1/7 scale finished figure, priced at 8,800 yen and scheduled for a November 2026 release.
Romance story app 100 Love Scenes PLUS marks its 9th anniversary in June 2026 with a series of special campaigns, including a chance to read 99 characters' full stories for free throughout the month.
A mug and a hologram pin badge 2-piece set featuring Alma from the TV anime Alma-chan wa Kazoku ni Naritai are now available to order through the Kyara ON! online shop.
Kotobukiya's OSHI WORKS line expands with completed figures of Maomao and Jinshi from The Apothecary Diaries TV anime, currently available for pre-order at AmiAmi.
A new lineup of original Blue Lock TV anime merchandise themed around the Check Sailor Style is set to release in late August 2026, featuring newly illustrated artwork of seven fan-favorite characters.
Hamee's "Sma-Hie Premium" peel-and-stick smartphone cooling sheets are now available in four Chiikawa (Nanka Chiisakute Kawaii Yatsu) designs, on sale from June 2, 2026 at Hamee's official online store and select retailers.
A new wave of merchandise for the TV anime Classroom of the Elite is now available for pre-order on CharaON!, featuring T-shirts, character rubber mats, B2 tapestries, acrylic character stands, and clear files.
Three new merchandise items from the TV anime "Clevatess: The King of Devil Beasts, the Baby and the Brave of the Undead" are now available for pre-order on the online shop "Kyara ON!," including a stoneware mug, a hologram can badge 2-piece set, and a die-cut sticker.
Pearl Abyss has shared a developer note outlining planned updates for Crimson Desert from June through September 2026, covering story enhancements, new combat content, cross-save functionality, and more, along with a mention of DLC in development.
A sticker version of the popular Neon Collection from Demon Slayer has been unveiled, featuring hologram-finished rare cards and a wide lineup in a portable size, scheduled for release in mid-August 2026.
Jump LAB, the official on-demand custom merchandise service based on Weekly Shonen Jump series, has added Dragon Quest: The Adventure of Dai panels and characters to its lineup starting May 29, 2026.
A new lineup of Frieren: Beyond Journey's End character goods — including large towels with can badges, acrylic stands, mugs, and a blind-pack mini acrylic stand collection — is now open for pre-order on the charaON! online store.
Two limited-time Japanese-Western fusion sweets — a black sugar syrup tiramisu cake and a chunky red bean paste double choux cream — are coming to Fujiya Patisseries across Japan from June 12, 2026, to mark Fujiya Milky's 75th anniversary and Wagashi Day on June 16.
Volume 13 of Gals Can't Be Kind to Otaku!? arrives on June 19, and Melonbooks is offering an exclusive set that includes a drawn-down illustration "Nakayoshi Acrylic Figure Swimsuit ver."
GIGABYTE has added two new overclocked graphics cards to its lineup — the flagship GeForce RTX 5090 model featuring the WINDFORCE HYPERBURST cooling system, and a Radeon RX 9070 GRE model with triple-fan WINDFORCE cooling — both now available in Japan through CFD Sales.
A new lineup of Girls Band Cry merchandise, including T-shirts, character rubber mats, B2 tapestries, acrylic character stands, acrylic coasters, prism visual collections, and die-cut stickers, is now available for order through the CharaON online shop.
Seven types of merchandise from the TV animation "Go For It, Nakamura-kun!!" are now available for pre-order on AMNIBUS, including trading acrylic door plate style charms, glitter badges, illustration cards, a flip clock, a desk mat, acrylic stands, and a card case set.
To mark the release of GOAT Summer 2026 — the 4th issue of Shogakukan's literary magazine "GOAT," which has surpassed 570,000 cumulative copies — acrylic stands featuring the beloved mascot Goat-kun are now available from June 1 at LIFETUNES MALL, with a special hot spring version sold at a collaboration venue.
The popular Gundam guidebook covering the Universal Century, complete with special interviews with mecha designers Kunio Okawara and Hiroyuki Kitazume, is now back in print.
The Asia-based brand HERE has unveiled its latest blind box figure series, KiliKili Dreamy Source Code, featuring near-future cyberpunk-styled girls. Pre-orders opened on June 1st via the official online store, Rakuten, and Amazon.
A new Elysia 1/7 scale figure from the game Honkai Impact 3rd is now available for pre-order, featuring pearl-luster pink ribbons, a clear train, and glittering accents throughout.
The popular SALIDA YL7R home office chair by Itoki is now available in a new grey colorway, with grey unified across the upholstery, frame, and casters for a seamless look in home interiors.
A refreshing summer donut lineup is arriving at JACK IN THE DONUTS nationwide, with three lemon varieties from June 10 and three banana varieties from July 22, available at all 34 locations while supplies last.
A new blood orange marmalade crafted entirely from Japanese domestic ingredients — including the rare "Moro" variety blood orange, Hokkaido-grown beet sugar, and domestic lemon juice — is now on sale at Choshinjo Kinokuniya Kyomachiya.
Otaru Western Confectionery LeTAO's official online shop is releasing four new summer sweets starting June 2, 2026, including melon-infused desserts and a tropical fruit tart crafted with Hokkaido ingredients.
An online lottery featuring newly drawn Kigurumi ver. artwork from TV anime Lycoris Recoil has launched on DRAW!DRAW!, with prizes including life-size tapestries, canvas boards, and acrylic stands at 880 yen per draw.
From June 29 to September 23, 2026, Mandarin Oriental, Tokyo offers a limited-quantity premium afternoon tea at the Oriental Lounge, featuring Christofle's new "Malmaison Riviera" tableware collection and inspired by the vibrant lifestyle of the French Riviera.
Under Armour and French fashion house Marine Serre have announced a collaboration collection rooted in the concept of the base layer, with a limited release kicking off on June 5 at Marine Serre's official online store and select boutiques.
A summer 2026 collection brings together iconic Japanese anime characters and Marugame Uchiwa — a nationally designated traditional craft from Kagawa Prefecture with roots tracing back to the Edo period. Pre-orders opened on June 1, 2026.
MAXZEN has released the MGM27IC05-Q240, a 27-inch gaming monitor featuring a 240Hz refresh rate and Fast IPS panel, aimed at esports players who need smooth, high-speed visuals for FPS and fighting games.
Pre-orders are now open for acrylic coasters featuring designs from the TV anime "May I Ask for One Final Thing?" through the online shop CharaON!.
Meidi-Ya, the 140-year-old specialty grocer, has partnered with Onward Group's Yamato to release its first-ever card-style gift catalog, offering premium imported foods, wine, kitchen goods, and tableware across four price tiers starting at ¥4,400.
Moleskine is releasing a limited collection inspired by Alice's Adventures in Wonderland, featuring original John Tenniel illustrations across notebooks, diaries, and accessories. Available from June 3, 2026.
Thick acrylic stands featuring seven beloved Monogatari Series characters are now open for pre-order at the anime merchandise online store charaON!
A MYAKU-MYAKU-themed emerald green stationery can packed with six stationery items goes on sale June 3. Online pre-orders have already sold out, making bookstores the last chance to pick one up.
Nakamuraya's limited-edition summer dorayaki features a refreshing lemon bean paste layered with Hokkaido azuki, available chilled from June 1 through August 31, 2026.
To mark the release of the final volume of Phantom Thief Red, a pre-order merchandise collection featuring original artwork by illustrator Shū is now available, with orders opening June 8, 2026.
The online store CharaON! has opened orders for new merchandise from the TV anime "Playing Death Games to Put Food on the Table," including a B2 tapestry, character rubber mats, and clear files featuring the character Yuki.
PowerColor's new Radeon RX 9070 GRE graphics card features a triple-fan cooling system, AMD RDNA 4 compute units, AMD FSR4 AI upscaling, and 12GB of GDDR6 VRAM, with sales starting June 2, 2026 at 11:00 AM.
Thailand's first authentic premium single malt whisky, PRAKAAN Distillery, has received the Best Thai Distillery award at this year's Tokyo Whisky & Spirits Competition (TWSC).
Two new acrylic figure lines from the Rascal Does Not Dream anime series are now available for order at the CharaON! online store, featuring Mai Sakurajima and other characters in various versions.
Renfro Japan is rolling out its SEA BREEZE licensed spring/summer 2026 collection, featuring cool-touch roomwear, UV covers, inner garments, and kids' cool towels designed to keep wearers refreshed through Japan's sweltering summer.
A lineup of SPY x FAMILY "Summer Outing" original merchandise featuring newly drawn illustrations is now available for pre-order at Chara-Log and anime shops nationwide, with shipping scheduled for September 2026.
Street Fighter 6 marks its 3rd anniversary on June 2 with a lineup of in-game events including an SNS Avatar Contest with exclusive title prizes, a special V-Rival featuring Producer Matsumoto, the Extreme Battle Tournament, Drive Ticket Rush, and more.
Furniture and interior retailer Tansu no Gen has released a new arch-shaped full-body mirror featuring a soft curved design, 3-way installation options, and a slim aluminum frame to complement a wide range of interior styles.
CharaON! has opened orders for new The Dangers in My Heart merchandise, including thick acrylic stands and die-cut stickers featuring Ichikawa Kyotaro and Yamada Anna.
A limited-time collaboration cafe featuring The Husky and His White Cat Shizun will open at Tokyu Plaza Shibuya 5F from June 19 to June 30, 2026, with new merchandise and exclusive cafe menus on offer.
A B2 tapestry featuring character Sha Miko from the TV anime "This Monster Wants to Eat Me" is now open for pre-orders on CharaON!, the anime goods online store.
The mobile RPG Tokyo Revengers UNLIMITED is set to stream a dedicated special segment at Good Smile Fest 2026 on June 5, featuring voice cast guests and the latest game updates, including the newly added "Blood Halloween Chapter 2" scenario.
Pre-orders for the new CD "Unknown Me" by Utahime Dream All Stars are now open, featuring the ending theme for the TV anime The Oblivious Saint Can't Contain Her Power, set to air in July 2026.
The high fantasy RPG Valkyrie Connect has launched its 10th anniversary celebration, offering up to 180 free character pulls via a popular vote gacha, 6,000 free diamonds, new Asterism characters via login bonus, and a brand-new Rune Chain mechanic.
A new lineup of merchandise for the TV anime "There's No Freaking Way I'll Be Your Lover! Unless..." is now available for order, featuring T-shirts, acrylic dioramas, a 5-piece can badge set, and die-cut stickers showcasing the main characters.
A collaboration campaign between TV anime Wind Breaker and Karaoke BanBan Group kicks off on June 12, 2026, featuring exclusive original merchandise, character-themed drinks, collaboration rooms, and life-size character panel rooms at locations across Japan.
The 4th installment of the ZIYULI plush mascot series from the popular brand HERE, "Cloudland Dreams," is now available for pre-order, featuring 7 cloud-themed designs in a blind box format.
Ayakashi Rumble! has added two new limited-time ★5 shikigami — Yamata-no-Orochi and Daji — along with the Omaga Shurai event "Queen of Thorns and the Captured Princess" where players can obtain ★5 Hakutsuru Doji.
Dot Abyss, an idle and abyss-exploration RPG combining smooth pixel art animations with beautiful character designs, is set to launch on June 11 — achieving the fastest pre-registration pace in DMM GAMES platform history.
A chibi-style deformed figure of Elysia from Honkai Impact 3rd is now available for pre-order through the Myethos Japan online store. Priced at 7,480 yen (tax included), pre-orders run through July 31, 2026.
Suntory is releasing a new addition to its Kaku Highball Can lineup — the "Kaku Highball Can Yudoki" — nationwide in Japan starting August 4, 2026. Made with select whisky blended with yuzu, it's designed to be easy to enjoy alongside an early evening meal.
Picasso Cafe on Dogenzaka in Shibuya is relaunching as PICASSO RAMEN, a ramen and music bar concept featuring authentic shoyu ramen by Osaka's renowned Jinrui Mina Menrui, opening on Saturday, June 6, 2026.
Nankan-age, a type of fried tofu beloved as Kumamoto's soul food, will be available at 10% off at Shioyama Foods' Rakuten Ichiba store during the Rakuten Super Sale from June 4 to June 11, 2026.
The rain-themed limited-time doll "Raindrop" has returned to the dress-up and raising game Sugar Doll, along with a seasonal event and background packs running through summer 2026.
Suntory's long-selling -196 brand is adding Ruby Grapefruit as a permanent lineup item. The new canned chuhai hits shelves nationwide on July 28, 2026, in both 350ml and 500ml sizes.
The 130th edition of Tachibana E-Shuhan's "Goka Whisky Mikuji" whisky lottery went on sale June 1, 2026, with The Yamazaki 18 Years Old Single Malt Whisky as the top prize. The limited run is capped at 466 tickets priced at 3,980 yen (plus shipping).
A limited-edition "Croissant Taiyaki Purin" — filled with vanilla bean custard cream and caramel sauce inside a crispy croissant shell — will go on sale at Tsukiji Gindaco taiyaki-handling stores nationwide starting June 8, 2026.
A crossover event between the mobile strategy RPG Ash Arms: The Last War and AI-deal-Rays began on May 28, 2026, featuring new story content, collaboration DOLLS, limited skins, and special shop items.
Card Connect, an arcade card printing machine found at amusement facilities across Japan, is running a Sanrio Characters collaboration event through Sunday, August 2.
A new ranking event is running in Dr. STONE Battle Craft through June 9, offering limited SSR character cards and a daily login bonus with useful event items.
Free Fire's underwater-themed Undersea Mystery campaign has been running since April 2026, bringing new gameplay areas, character Ray, and the Pyro login system. ManaBuy provides discounted Diamond charging for Japanese players with UID-based ordering and PayPay payment support.
Good Smile Fes 2026 Tokyo runs June 6–7 at Belsal Akihabara with free admission. Visitors can discover over 1,000 items including new Nendoroid, PLAMAX, and figma releases, plus special greeting appearances and venue-exclusive campaigns.
Merchandise from the GUSH in Starry Night 23rd Anniversary Exhibition — held in Tokyo and Osaka — is now available for purchase through the THEキャラ online store, with orders accepted through June 11, 2026.
The grand prize illustration from the Hatsune Miku × Good Smile Illustration Contest is becoming a 1/7 scale figure scheduled for July 2027, with pre-orders now open at HobbySearch. The Hatsune Miku with SOLWA (Slice of Life with Anime) collaboration figure is also accepting re-orders.
The TV anime adaptation of Iwamoto-senpai no Suisen has confirmed its premiere date of July 4, 2026, along with opening theme artist THE JET BOY BANGERZ, ending theme artist WOLF HOWL HARMONY, and newly announced characters and cast members.
Bismuth, a defense-focused Jewel Princess, has joined the 3D idle RPG Jewel Princess Reincarnation as of May 29, 2026, along with a limited-time gacha event and story events.
Kenbishi Shuzo is launching a 300ml bottle of its flagship Gokujo Kuromatsu Kenbishi sake, marking the brand's first new product in 13 years. Shipping begins June 1, 2026.
Following a response that far exceeded initial expectations, Kuzefuku Shouten's Black Sugar Milk Coffee Base is now being produced at roughly three times the original pace, while the brand also spotlights its wider lineup of mix-with-milk products for June's Milk Month.
LIFEEAR's Nova wired earphones — featuring a swappable face plate system and seven color options tied to fan culture — have gone on sale at four major Yodobashi Camera stores across Japan.
Three original cat characters with signature deadpan expressions have been unveiled as the 2026 nyanbassadors for Nyanguhaku, a cat-themed stationery and goods market event held in Tokyo on June 20-21, 2026. Illustrated by Yuka Butter, the characters will also feature on exclusive merchandise available at the venue.
Policy Cosmetics is releasing the Hadakatsu Matera Mask on June 1, 2026 — a recovery-inspired sheet mask that pairs an industry-first heat-storage sheet with a carefully selected blend of brightening and moisturizing ingredients including glutathione, arbutin, and an autophagy complex.
Re:EDIT Wellness has launched the Aqua Cool UV series — a line of multi-functional, land-and-water-compatible UV-protective activewear for adult women. The collection topped the swimwear real-time ranking on Rakuten Ichiba on its first day of sale.
A collaboration campaign celebrating the new Sgt. Frog theatrical anime film is coming to all Round1 venues nationwide from June 12 to August 30, 2026, featuring newly drawn character illustrations, exclusive merchandise, themed menus with novelty giveaways, and specially decorated karaoke rooms.
A new lottery featuring the TV anime Symphogear XV is heading to the kuji Q service, showcasing newly drawn "Relax Night" illustrations of beloved characters in their quieter moments.
Accessory brand "uncreated" is set to go on sale from June 1, 2026, born from a collaboration between Uchida Kogeisho, a four-generation acrylic workshop in Ogawa-machi, Saitama, and Osaka-based product designer Kairi Eguchi.
Osaka-based metal manufacturer Ikuno Kinzoku is rebranding its palm-sized tin can line from "Caran Coron" to "coron," celebrating with a second creator collaboration series featuring 28 artists and 66 designs at Art Osaka 2026.
Three new models of the BOTTLE in BOTTLE insulated pet bottle holder are set to go on sale in June 2026, featuring a wider inner diameter for square bottle compatibility and a redesigned triple-screw mechanism for smoother opening and closing.
Kitano Shoji is hosting a limited-time Instagram campaign where 50 lucky participants can win a Bahlsen biscuit set perfect for making refreshing homemade treats.
BANACO, a Korean lifestyle brand known for its vibrant color palette, is bringing its BREEZE UV UMBRELLA to Japan on June 10, 2026. The folding umbrella offers 99% UV shielding and water resistance, available in four bold stripe-patterned colors.
FamilyMart is launching a Blue Lock collaboration campaign starting June 2, 2026, offering exclusive illustrated merchandise, a stamp rally via the FamiPay app, and limited bromide prints at in-store multi-copy machines nationwide.
In Japan's dairy industry, only about 4% of raw milk becomes butter, leaving over 90% as skim milk byproduct. Nasu, Tochigi-based craft sweets brand Butter no Itoko is giving that surplus a delicious new purpose.
A special collaboration between TV anime Call of the Night Season 2 and maid cafe group maidreamin is coming to locations across Japan from June 15 to July 31, 2026, featuring exclusive menus, merchandise, and character decorations.
To celebrate June 28 Parfait Day, Daimaru Tokyo is staging its first "Parfait & Ice Grand Election," showcasing 15 chilled sweet entries from cafes across the store — from seasonal fruit parfaits and matcha creations to shaved ice and cup sweets.
Women's fashion brand emmi has teamed up with footwear brand SHAKA to release the KHAZANA THONG EX for emmi, a thong sandal adorned with enamel flower accents. Online pre-orders open May 28, with in-store release set for June 4.
Felissimo's cat-lover community "Neko-bu" has launched two new accessories where cat owners can place their pet's fur inside — a slide keychain with illustrations by manga artist Yamano Rinrin, and a nuance-color rocket pendant.
Francfranc is holding limited-time pop-up shops for its popular portable fan series at 15 shopping centers across Hokkaido, Tohoku, Kanto, Chubu, and Kansai regions, with openings starting in June 2026.
Ginza Cozy Corner is releasing five limited-edition collaboration sweets with ADERIA Retro, featuring retro-cute designs including a Zoo Mate design tin and a pair set limited BOX, available from June 5, 2026.
Green Parks has launched a five-piece "Rainy Day Fashion Series" featuring water-repellent, quick-dry, and cool-touch properties, available at stores nationwide and the STRIPE CLUB web store from late May 2026.
HARIO's Taiwan-developed Alpha Dripper Tritan, which sold out during its limited debut at SCAJ, is now officially available in Japan. A ceramic version is also launching exclusively through the HARIO official online shop.
Keiyo Engineering has released the Haru Print (ハルプリ), a compact digital camera that lets you take photos and print them as glossy stickers on the spot — no ink required.
The Hunter x Hunter Animate Fair in 2026 Summer is set to run at Animate stores nationwide and online from June 13 to June 28, 2026, offering new Ani-Art 4th edition merchandise and exclusive fair bonuses.
innisfree is launching 4 exclusive limited skincare sets on Qoo10's official store for the Mega Sale starting at 5:00 PM on May 29. Prices drop to up to 56% off the regular price when shop coupons are combined.
A pop-up shop featuring brand-new "Music Note Balloon" themed merchandise from the anime Welcome to Demon School! Iruma-kun will be held at Tower Records Shinjuku and Umeda NU Chayamachi stores from June 12 to 21, 2026.
New Chimarinzu mini plushies based on Jujutsu Kaisen — including a "The Culling Game" series and three 5th-anniversary lineups — are scheduled for release at anime and hobby shops across Japan in September 2026.
Eikoh's Hosei Roman plush dolls featuring characters from Jujutsu Kaisen's Culling Game arc and four 5th anniversary lineups are set to go on sale at anime and hobby shops across Japan in September 2026.
New "Monife" mini plush and pouch sets featuring characters from the Jujutsu Kaisen Culling Game arc and 5th anniversary editions are set to go on sale at anime and hobby shops across Japan in September 2026.
A new wave of Nyankoroz palm-sized plush figures based on TV anime Jujutsu Kaisen is set for release at anime and hobby shops across Japan in September 2026, featuring characters from the "Culling Game" arc and three 5th anniversary series.
A new cookbook featuring 50 seasonal shaved ice recipes from the beloved Tokyo shop "Azuki to Koori" arrives on June 4, 2026, sharing the patisserie techniques behind its ingredient-driven kakigori.
Starting May 27, 2026, KINGDOM Ran introduces two new warriors, SR/UR Tei and SR/UR Raiki, alongside the limited-time Formation of the Giant General and Military Advisor event.
The confectionery brand Kurofune is offering a limited-time castella chiffon and a refreshing jelly soda, both made with Kotoka (Nara brand strawberry), a richly flavored brand strawberry from Nara Prefecture.
KDcolle (KADOKAWA Collection) has opened pre-orders for non-scale figures of Rin Hoshizora, Maki Nishikino, and Hanayo Koizumi from Love Live! in their "Bokutachi wa Hitotsu no Hikari" costumes. Pre-orders are available exclusively at Kadost, Amiami, and Gamers from May 28, 2026.
A new Lucky Star collaboration mini figurine collection by U-TREASURE recreates the iconic opening dance from "Motteke! Sailor Fuku" in approximately 2 cm figures crafted in 18K gold or silver 925 with yellow gold coating. Pre-orders are open from May 28 to July 10, 2026.
Malaika Knit Factory has opened on the 3rd floor of T-FACE Toyota in Aichi, featuring an in-store WHOLEGARMENT® knitting machine that lets customers watch their custom knitwear being created from yarn they choose themselves.
Global beauty brand Medicube is hosting a popup event at Shibuya Modi 1F Calendarium from June 2 to June 21, 2026, where visitors can try trending skincare devices and products, with exclusive perks available only at the venue.
New characters for the upcoming RPG Neptunia Unlimited have been unveiled, including the series-familiar Magiquone and Warechu alongside the all-new villain Sashu. The game is set for release on August 27, 2026, for Nintendo Switch 2, Nintendo Switch, PS5, and PS4.
A limited-edition FigurArts ZERO figure of Monkey D. Luffy in Gear 5, modeled after Shinjuku Marui Main Building, will be sold exclusively at ONE PIECE BASE SHOP in Shinjuku. Priced at ¥11,000, it features a vignette-style base depicting the Shinjuku cityscape.
Panasonic Cycle Tech will begin accepting orders for the FRCD07, a new chromoly frameset in its handcrafted Panasonic Order System (POS) lineup, starting July 2026. Priced from ¥365,000 (tax included), the frameset blends traditional chromoly craftsmanship with modern disc brake standards.
Revlon is releasing the Glimmer Tinted Moisturizer Stick in four shades on June 8, 2026 — a one-handed stick foundation designed to deliver a natural, bare-skin-like finish with light coverage and moisturizing benefits in roughly 15 seconds.
Futaba Co., Ltd.'s foil stamping brand ROKKAKU has announced a new addition to its Japan Famous Landmarks Series — the Miyajima Foil-Stamped Postcards, set to go on sale from June 1, 2026.
Samansa Mos2 is releasing a Disney Collection inspired by the classic animated film Pinocchio on June 4, 2026. The four-item lineup — including embroidered T-shirts, a tote bag, and a face pouch — puts the beloved cat character Figaro at center stage.
A WEB lottery featuring original Secret Catch! Teenieping goods has launched, offering prizes such as square cushions, acrylic stands, sticker sets, and more — with no losing tickets.
A new product line blending Shibuya's urban energy with Japanese traditional craftsmanship — the SHIBUYA TOKYO SOUVENIR SERIES — is now on sale at the SHIBUYA SKY SOUVENIR SHOP on the 46th floor of Shibuya Scramble Square.
STRICT-G is releasing a new lineup of MS deformed merchandise from Mobile Suit GUNDAM Hathaway: The Sorcery of Nymph Circe, including T-shirts, a tote bag, and rubber keychains. Pre-orders open May 29 at Premium Bandai, with in-store sales beginning June 6.
A new limited-edition single malt Scotch whisky from The Macallan, inspired by the rare Phoenix Honey Orchid oolong tea from China's Guangdong Province, goes on sale across Japan on June 2, 2026.
The second major update for the open-world wuxia ARPG Where Winds Meet, titled "Sunrise over the Palace," is now live on PC, PS5, and mobile, with renowned action director Yuen Woo-ping joining as global action consultant.
Two new scents — Hypno Flora and Sand & Driftwood — are joining WoodWick's permanent lineup in mid-June, available in Jar M and Hearthwick sizes.
Yamamoto Nohgakudo, one of Osaka's oldest noh theaters with nearly a century of history, has been selected to receive the "Walk of Fame" award at the Sibiu International Theatre Festival in Romania — marking the first time in the award's history that a theater institution has been honored.
Bikkuri Donkey is rolling out two limited-time lemon drinks for summer — the alcoholic Shandy Lemon and the non-alcoholic Donkey Free (Lemon) — available from May 27, 2026.
To mark its 180th anniversary, American writing instrument brand CROSS is releasing "CROSS Closet" in June — a Japan-exclusive line of stylish interchangeable ballpoint pen refills. The debut collection carries a "Travel" theme, with designs inspired by iconic destinations around the world.
Daiya Industry's new hooded cooling poncho achieves up to a -15°C temperature difference on the skin simply by wetting and shaking the fabric. Limited to 500 units, it goes on sale June 1, 2026.
Eleven merchandise items for DJMAX RESPECT V are now available to order at the AMNIBUS online store, featuring trading glitter can badges, trading can badges, illustration cards, apparel, and a range of character goods.
To celebrate Dragon Quest's 40th anniversary, Baskin-Robbins Japan is running a limited-time collaboration campaign throughout June 2026, featuring exclusive new flavors, themed desserts, special merchandise, and an in-game collaboration with Dragon Quest X Online.
Square Enix is holding a digital download sale called "Square Enix Tokutoku! Carnival," headlined by the first-ever discount on Dragon Quest VII Reimagined and a lineup of Dragon Quest 40th anniversary titles.
Perfect Suit FActory is releasing Father's Day neckties featuring beer mug and car motifs. Priced at 3,990 yen (tax excluded), they go on sale from May 29, 2026 at P.S.FA stores nationwide.
Felissimo's Museum Club and the gauze apparel brand mensha! have unveiled a collection of seven Van Gogh-inspired everyday items — including scarves, a single-stem vase stand, and accessory charms — available at the YOU+MORE! ecute Ueno store and online shopping site.
A new lineup of Genshin Impact goods featuring Alhaitham and Kaveh goes on sale at Animate stores nationwide and online from June 20, 2026, alongside a limited fair with purchase bonuses.
The second Genshin Impact x KFC collaboration runs from June 10 to June 30, 2026, with limited-design dinner boxes, in-game item codes, and a tapestry lottery available exclusively through KFC Net Order.
A new lineup of 8 HIGH CARD merchandise items — including trading ending illustration acrylic stands, hologram badges, and bromides — is now open for pre-order on the AMNIBUS online shop.
HUMAN ROBOT's character Mutant has launched as palm-sized miniature lights through the capsule toy brand Bushicap!, now available at capsule toy corners nationwide from May 28, 2026.
Five iconic kabuki dance pieces from Nippon Columbia's catalog have been released as digital-only singles on May 27, offering an accessible way to experience classic kabuki dance music following renewed interest sparked by the 2025 film Kokuhō.
To mark the 40th anniversary of the Dragon Quest series, Kai Corporation has launched two character-themed makeup puffs—the Dragon Quest Slime 3D Puff in three varieties and the Dragon Quest Foundation Puff featuring Haguremetal—now available at drugstores, home centers, and major retailers nationwide.
Lineage2M received the "REQUIEM: Sword Dance Commanding the Battlefield" update on May 27, 2026, featuring a Class Reboot for Dual Wield, the new weekly PvE content Mimir's Laboratory, and the game's first Mythic-grade class skin True Death Knight.
The mobile MMORPG Logres of Swords and Sorcery: Goddess of Ancient Fate received an update on May 27, 2026, unlocking Celestial Chapter 3 alongside a new job-specific special gacha and multiple limited-time events running through early June.
A special live program featuring 14 popular gaming streamers competing in Lords Mobile is now running on Niconico Live, with a fan support campaign open through June 24, 2026.
Korean cosmetics brand milktouch is hosting a limited-time pop-up store at Shibuya LOFT 2F from May 29 to June 11, 2026, featuring the newly released Love Potion Shine Gloss and exclusive online-only items available for in-person purchase.
Four types of Natsume's Book of Friends merchandise featuring newly drawn winter outfit illustrations — including trading acrylic stands, acrylic keychains, mini shikishi art boards, and instant camera-style BIG acrylic keychains — are now available for pre-order at AMNIBUS.
Open Folders, founded by director Hisato Takenouchi of nana-nana fame, has officially launched as a platform brand crossing products, food, culture, content, street culture, and communities through curation alongside diverse creative partners.
OUR WACOAL teams up with RHC Ron Herman for their second collaboration, releasing a stylish cup-in camisole that blends refined design details with built-in support—versatile enough to wear alone or layered.
Inspired by Lotte's long-selling Suika Bar ice cream, which marks its 40th anniversary this year, Pasco is releasing a fluffy soufflé cake with a two-tone watermelon design—available for just one month starting June 1, 2026.
The AI-powered battle analysis tool Pokémon Battle Scope returns to the Pokémon Japan Championships 2026, set for June 6–7 at Pacifico Yokohama, offering real-time battle insights to viewers of all experience levels.
Konami Digital Entertainment's mobile baseball game Pro Yakyuu Spirits A (Professional Baseball Spirits A) has kicked off its Exciting Player Selection campaign on May 28, featuring players from all 12 NPB teams, with S-Rank player giveaways and eSports tournaments also confirmed for the 2026 season.
A new upcycled gin soda, Re:GIN Mottainai Yuzu Gin Soda, is now on sale in limited quantities at around 360 Aeon, Aeon Style, and Aeon Liquor stores across select regions of Japan.
The second collaboration between RHC Ron Herman and OUR WACOAL delivers a refined cup-in camisole crafted from compact cotton, available in three colors starting June 12.
RIOT MUSIC's VSinger label Mugensho Record is welcoming three new artists — DENSHINBASHIRA-CHAN, MIYAJIMA LECIEL, and KASAYA KUGURU — who will each hold their debut stream on June 1, 2026.
Sakaba Yamatoshiki is opening in Shibuya on June 18, 2026, bucking the trend of specialized restaurants with a full-lineup izakaya concept and signature dishes like Chochin Tsukune Yakitori starting from ¥299.
A free outdoor festival blending Bon Odori with DJ music, street food, and a special market comes to Miyashita Park's rooftop lawn this September.
Nine types of TV anime "Skip and Loafer" merchandise — including trading scene glitter can badges, illustration cards, and acrylic stands — are now open for pre-order at AMNIBUS.
AMNIBUS has started accepting pre-orders for two items based on the TV anime Snowball Earth — a Teaser Visual Tee and an A3 Matte-Finish Poster.
Mr. CHEESECAKE is launching a new café mocha-inspired roll cake on the Roll Cake Day, June 6, 2026, for one day only via its official online store.
TAITO ONLINE CRANE is offering three exclusive limited prizes featuring Soravv — a popular YouTube game streamer and singer — including a pair mascot set and a hooded blanket, available from May 29 at 6:00 PM.
Takashimaya is launching its 2026 summer gift season with an expanded lineup of chilled gourmet dishes, visually stunning wagashi, and shareable party foods timed to the at-home sports-viewing boom.
The Japanese patisserie Toshi Yoroizuka has introduced a limited-edition pound cake featuring caramel and banana-infused dough paired with brandy-soaked dried banana — also a great pick for Father's Day gifting.
Tokyo-based yakuzen cookie specialty shop tsukihi has unveiled redesigned packaging for two of its signature products, blending traditional Eastern auspicious motifs with a refined, gift-ready aesthetic.
Hakata Maiko Chaya Wanokagei no Omote, a cultural experience facility offering Japanese dance, shamisen, and tea ceremony in Fukuoka, has introduced a transparent real-time translation display system that lets staff communicate naturally with international visitors from 17 countries.
A free beach cleanup and mowing event is set for Uza Beach in Yomitan Village, Okinawa on May 30, 2026. Open to all ages with no registration needed, the event aims to protect this rare natural shoreline — a nesting ground for sea turtles — from invasive plant encroachment.
The Blu-ray Volume 1 (Special Limited Edition) of TV anime "You Can't Be in a Rom-Com with Your Childhood Friends!" went on sale on May 27, 2026, featuring exclusive original-illustration packaging, a bonus ASMR CD, and a 16-page art book.
A special eyewear collection marking the 40th anniversary of the Dragon Quest series, "Zoff|DRAGON QUEST," will be released on June 5, 2026, at Zoff stores nationwide and the Zoff official online store in Japan, with pre-orders already open online.
A whisky lucky draw available exclusively on Amazon.co.jp has launched with 555 slots from May 27. Each slot delivers one randomly selected Japanese whisky bottle, with the top prize being the rare and highly sought-after Hakushu 18-Year Single Malt Whisky.
The &Green brand has expanded its soil-free plant lineup with Simple Green L, offering 6-inch pot houseplants grown in puffcal — a sponge-like material that replaces soil — making them lightweight, hygienic, and easy to care for indoors.
Anker Japan is releasing four Pokémon-themed products in early July 2026, including a 70W USB rapid charger, a travel adapter, a travel pouch, and the brand's first Pokémon-designed ear-clip wireless earphones in both Pikachu and Eevee models.
Aoyama Flower Market is adding "Eau de Toilette Jasmine" to its popular fragrance series on July 3, 2026, completing the world-beloved trio of Rose, Muguet, and Jasmine. A customer preview event is also scheduled for June 15.
A canned beer blending Asahi's beloved "Maruef" lager with its dark "Kuro Nama" in a 1:1 ratio is set to go on sale nationwide on June 9, in limited quantities.
Nozawa Onsen Distillery is releasing BARREL-AGED GIN Small Batch Release 003, the third in their barrel-aged gin series, aged in an American oak barrel that previously held bourbon and maple syrup. Available via lottery sale from May 26, 2026.
Two sweets brands are popping up at Hakata Ekínaka Ming's POP UP SPACE in June 2026 — Hokkaido newcomer Butter no Joou (Butter Queen) from June 1 to 15, followed by the SNS hit cookie brand AMILY from June 16 to 30.
The second Cath Kidston × Hello Kitty collaboration collection goes on sale June 5, 2026, featuring 14 items across bags, apparel, accessories, and stationery — including book bags, frill totes, and a first-ever ring notebook and clear file.
Season 3's second chapter, a new ★5 Vanguard fighter Adelheit, the Grand Rift front half, and Raid Battle Season 2 are all live in Chaos Zero Nightmare as of May 27.
A new canned gin soda made from yuzu peel extracts that would normally be discarded after juicing is now available in limited quantities at around 350 Aeon stores across Honshu and Shikoku.
The second entry in the popular Dragon Quest baby picture book series arrives on July 17, 2026, featuring beloved Slimes and a dazzling holographic Golden Slime designed to engage infants aged 0 to 2.
FamilyMart's original apparel brand "Convenience Wear" is releasing a vibrant Mexico-themed summer lineup from May 29, 2026, headlined by the debut of a seamless functional T-shirt built for hot weather.
FREAK'S STORE has released its first maternity collection — four pieces crafted in soft cotton fabric to be worn comfortably from pregnancy through the postpartum period.
A 28-item lineup of Masuda Kousuke Theater - Gag Manga Biyori Go exclusive merchandise is coming to Thankyoumart stores nationwide in mid-June 2026, all priced at ¥390 (¥429 including tax), with online pre-orders opening May 27.
The Hisatsu Line between Yoshimatsu and Hayato stations, suspended since August 7, 2025 due to heavy rainfall damage, is set to resume service on June 28, 2026, from the first train of the day.
IDÉE and bridal event operator On The Page are teaming up for the furniture brand's first-ever bridal fair, giving couples a chance to envision their wedding decor alongside their future home.
To mark the 55th anniversary of Kamen Rider, U-TREASURE is accepting pre-orders for an 18K gold mini-figure of Kamen Rider 2 (Old Version), standing approximately 2.3 cm tall and limited to just 100 pieces worldwide.
To mark the 55th anniversary of Kamen Rider, U-TREASURE is releasing an 18K yellow gold mini figure of Kamen Rider (Old No. 1), approximately 2.4 cm tall and limited to just 100 pieces, with pre-orders open from May 26 to July 24, 2026.
To mark the 55th anniversary of Kamen Rider, U-Treasure is releasing a black-coated Sterling Silver 925 mini figure of the iconic Shocker Fighter (Bone), available for pre-order from May 26 to July 24, 2026.
A 1/7 scale figure of Asanagi Umi from "I Made Friends with the Second Prettiest Girl in My Class" has opened for pre-order through KDcolle (KADOKAWA Collection). Orders close on July 8, 2026, with delivery scheduled for February 2027.
Taniguchi Shoudo, a Kyoto-based Japanese paper goods maker founded in 1925, has announced the Kokon series — a new line of short-panel folding fans crafted from Mino washi with silk printing, available in four nature-inspired designs.
Japanese food select shop Kuzefuku Shoten has launched new chilled sweets made with a rare non-sterilization process, preserving the natural flavors in silky-smooth pudding and jelly across four flavors.
Two limited-edition Kyoto whiskies from the Nishijin-ori Label series have earned recognition at the International Spirits Challenge (ISC) 2026 in the UK, with the Sherry Cask taking Gold and the Mizunara Cask earning Silver — both firsts for the brand.
Langrisser Mobile has introduced two new SSR heroes, Reiga and Sanga, along with a limited-time summon event and the SP version of Yulia starting May 26.
Letra has released "Mexican Handmade Animal Charms," individually crafted by local artisans in Mexico. A WEB SHOP novelty fair is also running, offering a complimentary souvenir charm on purchases of ¥10,000 or more.
Lotte is releasing a new gum product under its long-running Koume brand. Koume Gum features sweet plum soft gum with sour plum gummy pieces inside, going on sale across Japan on June 2, 2026.
Starting May 27, 2026, MapleStory's new "Oshi Hakken Project" event invites players to adventure through Maple World with new NPC "Ai," collecting fan art cards and customizing an ita-bag, while a simultaneous "Best Oshi General Election" lets fans vote for their favorite illustrations to become in-game items.
A new peach-flavored variety is joining Mercian's popular Cocktail Sparkling Wine range, going on sale nationwide on June 23, 2026.
A limited-edition Millefeuille Saison (Lemon & Earl Grey) is set to go on sale at Mille-Feuille Maison Francais Matsuya Ginza from June 1, 2026, featuring lemon cream and Earl Grey cream sandwiched in crisp French wheat feuilletage.
Two premium pastries supervised by internationally acclaimed ASTERISQUE chef Koichi Izumi arrive at supermarkets from June 1 to July 31, 2026.
To celebrate 95 years since its founding, Kobe confectioner Morozoff is inviting fans to vote for their favorite puddings and cheesecakes from the past three decades, with top-ranked items set to return to store shelves.
A new campaign is underway for Mr Maria's Bundle of Light / Miffy Colourful Surprise blind box items — anyone who gets the secret color variant can post on Instagram or TikTok to receive an additional item for free.
MUJI is rolling out a new wooden armless sofa series from May 27, featuring wood spring construction, pocket coil cushions, and interchangeable legs — designed to fit compact modern living spaces.
To celebrate Lawson's 51st anniversary, &nd by rom&nd is releasing a limited "Value Bag" bundling three popular cosmetics at roughly 50% off the regular combined price, available at Lawson stores from June 16, 2026.
From June 1 to June 30, 2026, Nihonbashi Dashiba Honten is offering "Dashi Hiyashiame," a limited-time cold sweet drink that pairs the traditional Kansai summer favorite with the rich umami of freshly shaved premium katsuobushi dashi.
Two craft gins from Kurachoku CLUB, the online shop operated by Kagoshima-based Nishi Shuzo, earned gold medals at the Tokyo Whisky & Spirits Competition 2026 (TWSC2026), with two additional expressions taking bronze.
Fuji Boeki has launched the PONY personal chair, a compact yet comfortable low-profile seat featuring an included ottoman, a 360° swivel function, and a wide seat that accommodates cross-legged and sideways sitting.
Premium Karubi, the all-you-can-eat yakiniku chain, is rolling out 11 new summer-limited items—8 seasonal desserts and 3 new gelato flavors—starting June 1, 2026, bringing its total dessert lineup to 28 varieties.
Three hair care items from the popular ReFa LOCK SERIES are arriving in palm-sized mini bottles as a PLAZA-exclusive set, going on sale from June 2, 2026.
RF ONLINE NEXT has received a major update adding the new heavy-firepower "Demolition" biosuit class, Chapter 11.5 story content, a challenge mode for the Memory Battlefield dungeon, and a lineup of in-game events.
Specialty coffee brand Sarutahiko Coffee is opening two distinct stores next to the JR Shibuya Shinnan Gate on June 1, 2026 — one geared toward quick service and one designed for a longer, more relaxed visit.
The second season of the MJ Cup Dragon God Championship, held entirely within SEGA NET Mahjong MJ, begins in June 2026 with an updated selection format and more opportunities to face Saikouisen professionals online.
Abekan Brewery in Shiogama, Miyagi has rebranded its beloved seasonal summer sake, releasing it under the new name "Shiogama Abekan Natsu no Shio" starting May 26, 2026.
Three types of decorative trays made from real kabuki stage costumes worn in the dance piece "Otsue Dojoji" go on sale from June 3, 2026, at the Shochiku Kabukiya Honpo shop in the Kabukiza basement and via the Shochiku online store.
Shoya, the neighborhood izakaya chain with skilled board chefs, kicks off summer with 8 seasonal dishes available at 86 locations nationwide throughout June, featuring ayu sweetfish, kibinago, fresh edamame, and more.
Sisley has introduced "Maison Sisley," its first home collection featuring hand wash, cleansing balm, and body cream inspired by the brand's heritage of nature and fragrance.
SON OF THE CHEESE is dropping its debut golf collection "SON OF THE GOLF" on May 29, developed alongside BEAMS GOLF. Seven pieces capture the relaxed, American-casual Florida golf culture that defines the brand.
A casino-themed premium gacha event, "Casino Dream Royale," has launched in the dress-up and raising game Sugar Doll, running until August 19, 2026.
A summer wellness workshop at Horiuchi Kajitsuen Land on June 24, 2026 offers hands-on Taiwanese tea plum making and a tasting of sour plum drink, a traditional Chinese summer health beverage.
Starting June 1, 2026, Takagi Coffee is releasing two summer-limited items — the original "Natsu Zora Blend" and a slow-extracted "Cold Brew" — at select stores and its online shop, both priced at 594 yen (tax included).
The July/August 2026 issue of Tanoshii Youchien goes on sale May 29, 2026, featuring a redesigned "Makeup Coloring Palette" supplement that lets kids enjoy pretend makeup play with popular characters including Detective PreCure, Licca-chan, and Disney Princesses.
For summer 2026, Teva is presenting colorful options across five popular sandal models — the Hurricane XLT3, Tirra Sport, Hydratrek Sandal, Original Universal Slim, and Aventrail — with choices ranging from vivid neons to soft pastels.
THE CRAFT SAKE Toast with Fine Sake – Shikoku Edition brings sake, gin, whisky, beer, shochu, and plum wine from 10 Shikoku breweries to Shibuya Cast in Tokyo for a 90-minute all-you-can-drink event.
The cult fantasy film The Fall, directed by Tarsem, is available on streaming for the first time with a 4K digital remaster launching exclusively on U-NEXT on June 15, 2026.
June 16 marks Wagashi Day in Japan. Daimaru Tokyo is marking the occasion with a lineup of 10 specially selected anko sweets — from refreshing seasonal water confections to beloved red bean classics.
Starting June 9, a limited-edition bottled coffee combining vanilla syrup and Okinawa sea salt joins the WONDA Morning Americano lineup, available nationwide through August.
A collection of apparel and goods featuring original illustrations by John Kafka will be available exclusively on ZOZOTOWN starting May 29, 2026, with an order period running through June 12.
A new book co-authored by Yuji Horii and Kōzō Shiozaki, Yuji Horii's How Dragon Quest Is Made, is scheduled for release on July 17, 2026, offering an in-depth look at the game design philosophy behind the beloved RPG series.
The square salt dorayaki specialty shop "Yunoshio" in Kaike Onsen, Yonago, Tottori, has launched a limited-time Shio Lemon Honey Dorayaki, combining Hiroshima lemon, locally sourced honey, and homemade sea salt.
A new hands-on workshop store in Shibuya lets visitors blend their own perfume from 20 scents, then decorate a bottle and charm to take home.
IKEA stores across Japan will offer a summer limited menu from June 4 to August 31, 2026, featuring new dishes such as Chicken Leg with Special Ginger Sauce, Salsa & Chips, and Salmon Fillet with Yangnyeom Cheese Sauce.
After a nine-year hiatus, IKEA is releasing IKEA PS 2026, the 10th edition of its storied IKEA PS series. The collection brings 44 new products to Japan starting May 28, 2026, built around the theme of "playful functionality."
Koikeya is releasing "Dontacos Seafood Grill Chili Tacos," a new flavor featuring shrimp, squid, and octopus with spicy chili. It arrives at convenience stores nationwide on May 25, 2026, followed by supermarkets from June 22, 2026.
Swiss chocolate brand Lindt is releasing a seasonal melon frozen drink featuring Ibaraki Quincy melon and white chocolate, available at Lindt boutiques and cafés across Japan from June 1 to July 31, 2026.
The beloved Lisa Larson cat stuffed animal trio — Salt (white), Pepper (gray), and Cinnamon (brown) — is expanding with two new sizes. The M size is big enough for a full hug, while the palm-sized Mascot is designed for everyday carry. The classic S size has also been renewed with even softer fur.
To mark the 45th anniversary of Meito Custard Pudding, Kyodo Nyugyo is releasing a limited-time special package featuring Sanrio's beloved character Pompompurin, who has topped the Sanrio Character Grand Prix in both 2025 and the 2026 midterm rankings.
Soft toy artist mojojojo's popular character "You Never Know" from the Todd Friends series is getting its first-ever room light, launching in September 2026. Pre-orders are open now.
The TV anime "Mr. Osomatsu" and Okinawan steakhouse chain Yappari Steak have teamed up for a nationwide collaboration, with region-specific special menus rolling out at all stores from June 6, 2026.
Cute "Pickles the Frog Various Smiles Mascot" prize game items featuring 6 different expressions are arriving at Mollyfantasy and PALO amusement facilities from May 29, 2026, while supplies last.
Pokémon GO Fest 2026: Tokyo runs May 29 through June 1 across waterfront parks and the entire city of Tokyo, celebrating the game's 10th anniversary with its largest-ever real-world event.
The MIKOSHI Bag, a new product from Hiroshima-based ethical fashion brand Re:ADY B, has been awarded Gold Winner in the Fashion Design category at London Design Awards 2026 — the first time a Japanese company has taken the prize in that category.
Revlon's popular Kiss Sugar Scrub lip care series is getting a limited-edition makeover with a special Pokémon package featuring Ditto, launching June 4, 2026.
SHEGLAM has added 5 new shades to its Creamsicle Eyeshadow Stick collection from May 20, 2026. The oil-based, waterproof stick glides on smoothly and keeps color in place for hours, available in both matte and shimmer finishes across a full 11-shade lineup.
Suzuki Herb Laboratory has launched an official TikTok Shop store offering all 16 items from its Pineapple Soy Milk Series, which has surpassed a cumulative 7.56 million units sold as of the end of March 2026.
The Battle Cats is bringing back its collaboration with the theatrical film Fate/stay night: Heaven's Feel, featuring limited gacha and stages from May 29 through June 15, 2026.
Two limited-edition summer flavors join the "Yonimo Oishii" brownie series on June 1, 2026, including the series-first banana milk flavor and the returning fan-favorite salt vanilla variety.
Starting May 25, 2026, the smartphone puzzle game Alya Sometimes Hides Her Feelings in Russian Puzzle Party features American diner-themed versions of five characters, alongside a GO! GO! Diner Girls VS Yuki high score ranking event launching May 27.
Fruit daifuku shop Benzaiten is now offering a limited-edition strawberry daifuku made with "Niji no Ka," a rare premium summer strawberry grown by the shores of Lake Biwa in Shiga Prefecture.
gelato pique's new SEA ANIMALS COLLECTION goes on sale May 29, 2026, featuring polar bears, seals, sea otters, penguins, and walruses in cool-touch roomwear, accessories, and bath items for the whole family.
Japanese snack maker Ginbis is rolling out five new limited-time products in June 2026, featuring the popular Shimi Choco Corn paired with popcorn, new Mini Asparagus flavors, and seasonal Ginza Waffle varieties perfect for early summer.
The Japanese sauna wellness brand GoRelax has introduced its first food lineup — a six-item "Mamoru-san's Totonoeru" series featuring salt tablets, salt candy, jelly, and ramune — available at Don Quijote and affiliated stores nationwide starting May 25, 2026.
KAI, the global cutlery maker, has released the KOREAN KITCHEN series — a lineup of kitchen tools designed to make popular Korean dishes like kimbap and samgyeopsal easy and enjoyable to prepare at home.
WASHU BLUE RESORT KASAGO in Kurashiki, Okayama, is marking its 7th anniversary with two seasonal dining events — a world beer fair in June and a spicy summer dining experience from July through August, all available as part of the all-inclusive plan.
Connect Farm in Nagano Prefecture is accepting reservations for its popular limited-quantity "Kintaro" sweet corn, prized for a sugar content that rivals melons and grapes, best enjoyed raw straight from the box.
A new lineup of suitcase stickers featuring popular Lisa Larson characters has been released, crafted with luxurious sagara embroidery for a fluffy, three-dimensional texture perfect for personalizing luggage and everyday items.
The LoveLive! Series Official Card Game Fan Meeting took place on May 23 and 24, 2026, at TFT Hall 1000 and TFT Hall 500, featuring tournaments, team battles, a 1BOX opening event, a special lottery, and the world premiere of the Loveca theme song lyric video.
Born from customer requests to revive a discontinued matcha financier, Kotobuki Koujyuan's new matcha butter cake "Chachitsuteto" combines Uji matcha with 100% fermented butter for a moist, rich flavor. Going on sale from June 1, 2026 at Kintetsu Department Store Uehonmachi.
Marking 30 years since Monkey Turn began serialization, a limited Royal Brackla 2011 single malt whisky bearing artwork from the classic boat racing manga goes on lottery sale starting June 8, 2026, through WHISKY MEW.
The new manga "The Former Hero's Old Man Saves the World Once More," with story by Shimozuki and art by Soutsu Umihito, has begun serialization on the web comic site Takecomic as of May 25, 2026.
A new line of Uchiha clan-inspired senbei (Japanese rice crackers) from Naruto Shippuden has gone on sale, featuring soy sauce, matcha, and white snow flavors decorated with iconic Uchiha clan motifs and character designs.
A merchandise fair for the TV anime Okitsura - Fell in Love with an Okinawan Girl, but I Just Wish I Knew What She's Saying is set to take place at Animate Naha Kokusaidori from July 10 to August 2, 2026, featuring exclusive new goods from the mochocho series.
Five single malt Scotch whiskies—including Old Pulteney 12 Years Old Single Malt Scotch Whisky and Speyburn 10 Years Old—have been awarded gold medals at this year's Tokyo Whisky & Spirits Competition.
RODEO CROWNS WIDE BOWL is launching a special collaboration collection with Sesame Street on May 28, 2026 to celebrate the brand's mascot character RODDY's birthday. The lineup includes 5 apparel items and 4 accessories.
VANI, a vanilla-focused sweets brand, is adding a new Galette to its lineup from June 1, 2026. The treat features a buttery sablé crust wrapped around a milky vanilla filling and coated in white chocolate, with a hint of lemon to balance the sweetness.
Outdoor brand WAQ has released two new heat-management products — a wearable waist fan that circulates air inside clothing and an updated foldable sun umbrella made with tent fabric, both going on sale May 25, 2026.
Nitori has added two new kitchen appliances to its lineup — a 600mL juice blender with a mill function and a USB-rechargeable cordless mini bottle blender — now available at select Nitori stores and Nitori Net.
All 11 episodes of the TV anime No. 6 are available to watch for free on YouTube for a limited time. Episodes 1–6 are streaming now through June 5, 2026, with episodes 7–11 to follow from June 6 to June 20.
A popup event celebrating the new Punk Drunkers Aitsumaru Figure Collection capsule toy is being held at Ken-Ele Bunshitsu in Ochanomizu, Tokyo, from May 28 to June 18, 2026.
TAKANO FRUIT PARLOUR is offering a lineup of limited-time seasonal desserts under the "Raindrop Sweets" theme at select locations across Japan from June 1, featuring rainy season motifs like hydrangeas, frogs, and raindrops.
The latest edition of the popular family guidebook for Tokyo Disney Resort covers Tokyo DisneySea's 25th anniversary celebrations, the Fantasy Springs area, age-specific model itineraries, kids menus, and character greeting information.
Limited edition collaboration merchandise featuring the theatrical anime 100 Meters is now open for online pre-order at Village Vanguard's online store, with items including specially drawn acrylic keychains, acrylic figures, T-shirts, and more.
The Ginza pen boutique ancora is launching the third installment of its Retro Café series — a limited-edition fountain pen set inspired by the classic Japanese pasta dish Napolitan, going on sale May 29, 2026.
A new prize figure of Takamatsu Tomori from BanG Dream!'s MyGO!!!!! is arriving at game centers nationwide from May 22, 2026, featuring a charming seated pose in school uniform.
Starting June 1, 2026, Beard Papa is releasing a new cream puff inspired by the beloved retro lemon cake — featuring Setouchi lemon fragrance, a fluffy new choux texture, and a mellow lemon custard cream filling.
Towers Bar BELLOVISTO on the 40th floor of Cerulean Tower Tokyu Hotel in Shibuya is hosting a one-night-only champagne and dinner pairing event on August 25, 2026, featuring four selections from Champagne Pommery alongside a specially crafted dinner course.
A limited-time pop-up shop for the rhythm game DJMAX RESPECT V is now open at AMNIBUS STORE -blue- inside MAGNET by SHIBUYA109 in Shibuya, featuring a range of newly released merchandise available for advance sale.
A new EXPO2025 official licensed product featuring Myaku-Myaku has arrived — a cookie tin that comes with a collectible can badge, set to go on sale at stores across the Kansai region in late May 2026.
A limited-time collaboration between Heaven Burns Red and Persona 5 Royal kicked off on May 22, 2026, bringing crossover story events, collaboration gacha banners, and campaigns offering up to 10,000 quartz.
The Hello Kitty x ear PAPILLONNER collaboration collection goes on sale June 11 at ear PAPILLONNER stores nationwide and PAL CLOSET. Pre-orders are already in, and the top-ranked items from the 13-piece lineup have been revealed.
A new jasmine-scented green tea with a hint of peach fragrance is joining the Kirin Namacha lineup on June 30, 2026, available nationwide for a limited time.
The open-world action adventure game LEGO Batman Legacy of the Dark Knight, following young Bruce Wayne's transformation into Gotham City's hero, launched on May 22, 2026 for PS5, Xbox Series X|S, and PC.
The Michelin Guide has shared an early selection of 8 newly recommended restaurants in Tokyo for 2026, spanning modern cuisine, Italian, French, Japanese, pizza, and yakitori.
A limited-time collaboration course is available at Shinjuku Nadaman Binkann and Nihonbashi Nadaman from May 16 to the end of June 2026, blending classic Japanese cuisine with international condiments from Youki Foods Corporation at ¥13,000 per person.
Outdoor brand Ogawa has teamed up with coffee gear brand Zebrang to release a lineup of outdoor coffee equipment, including a stainless-cutter coffee mill and a foldable flat dripper, launching May 29, 2026.
Two Sanrio Characters — Pompompurin and Cinnamoroll — are joining the chapoon bath plush toy series, rolling out in Japan from May 23, 2026.
RINGO IÉ, a new gift brand rooted in Yamagata Prefecture, has released its first product — a limited-edition apple juice collection using apples grown in the renowned Wagodaira area of Asahi Town, available in two varieties.
The popular picture book character Shizuku-chan returns in a brand-new sticker book packed with 319 stickers, including designs of Shizuku-chan and her friends, regional stickers from across Japan, wedding stickers, and fun play sheets.
The Speyside single malt Scotch whisky Speyburn is releasing a Father's Day gift set that pairs the Speyburn 10-year with an original glass in a special presentation.
Kirin's craft beer brand SPRING VALLEY BREWERY is launching a summer-limited Fruity Saison — a refreshing, low-bitterness beer designed for warm-weather sipping, available nationwide from July 7, 2026.
Japanese eyewear brand Zoff has unveiled its May 2026 lineup, featuring 10 eyeglass frame styles in 27 variants — including Y2K-inspired designs and new KIDS XS models — along with 14 sunglasses styles in 20 variants.
Aoyama Shoji has launched a new women's ultra-lightweight jacket using Camifu®, a material with a smooth, washi-like texture. Weighing only about 270g, it can be draped on like a cardigan and features cool-touch and quick-dry functions for summer business wear.
@cosme's Best Cosmetics Award 2026 First Half Best New Products has been revealed, with d program's Moist Care Lotion EX taking the overall grand prize across a record 4,334 items and 128,800 reviews.
A lineup of Code Geass: Akito the Exiled merchandise in the popular mochoco mini character series, including acrylic stands and heart-shaped items, is available for pre-order from May 20 to June 10, 2026.
The 29th edition of the Mr. Osomatsu WEB Lottery, themed around school uniforms and decorative lockers, features a lineup of merchandise including a large desk mat, multi-box, acrylic stands, key holders, clear files, and can badges, with sales running from May 20 to July 9, 2026.
A new in-game event, Kirarin☆Layers Festival, has launched in the auto-battle RPG Muv-Luv Girls Garden, bringing new SSR character Harriet Mills and daily login bonuses through June 2.
To celebrate the Pretty Series 15th anniversary, newly illustrated PriPara goods — including acrylic stands, keychains, and can badges — are up for grabs through the no-miss online lottery service Marukuji from May 15 to June 14, 2026.
pure coco TOKYO is releasing a limited-edition summer Fruit Jelly featuring four flavors — Peach, Grape, Mango, and Pineapple — from May 27, 2026, at select stores and its official online shop.
Shimanami Brewery in Onomichi, Hiroshima, has released "Lager Strikes Back 01 Smoke Lager," the debut of a new craft lager series aiming to showcase the diversity and depth of lager-style beer beyond the ale-dominated craft beer scene.
A new lineup of Shugo Chara! goods featuring original manga artwork and a rainy season-themed GraffArt series is now available from eeo Store online, with in-store sales beginning June 2026.
The third YUKO SAEKI for ROPÉ collaboration between fashion brand ROPÉ and illustrator Yuko Saeki launches with two T-shirt styles inspired by the women of Paris, available for pre-order online from May 8, 2026.
3DME, the 3D figure service that has created over 6,500 figures, has launched a new "Pet Magnet Made from Photos" add-on option for its pet figure service, starting May 20, 2026. A campaign price of ¥1,100 (tax included) is available through June 30, 2026.
A global early preview for ARES: THE IRON VANGUARD, a new solo-focused stylish action RPG from Com2uS Holdings, is now underway. Players worldwide can participate until May 27 on PC and Android.
Hamburger restaurant chain Bikkuri Donkey is holding its fifth annual "Hamburg-ya no Menchi Katsu" fair from May 27, 2026, adding a new oroshi-so sauce option, a revamped Menchi Katsu Sand, and a new limited-time Party Set takeout menu.
Two new summer-ready flavors — Mango Smoothie and Lychee & Salt — are joining the Collatein collagen protein lineup in limited quantities, available from May 29, 2026.
DEN-EN ENVELHECIDA, a barrel-aged sweet potato shochu from Den-en Shuzo, has taken home both the Jury Award and Platinum Prize in the barrel-aged category at the 2026 Kura Master International Shochu and Awamori Competition held in Paris.
Celebrating 20 years of Eagle Talon, character apparel brand C'APPAREL has launched a three-item summer collection featuring Yoshida-kun — an aloha shirt, tote bag, and sandals. Pre-orders are open through June 2, 2026, with delivery expected in July.
FLO Prestige is offering limited-edition peach tarts on their monthly "FLO Days" – days with 5, 6, or 7 in the date – throughout June, along with special prices on popular items such as smooth pudding, nut tartlets, and brown butter financiers.
A new collaboration collection between Gloomy the Naughty Grizzly and Sankyumart is set to hit stores nationwide from mid-June 2026, featuring 23 cute and dark-themed items all priced at 390 yen (tax included 429 yen), with online pre-orders starting May 20.
The Godiva Summer Collection - Nippon no Natsu - is now available at Godiva shops across Japan, featuring four unique carré-style chocolates with Japanese summer motifs that can be enjoyed frozen for a delightfully crispy shell and cool filling.
JACK GOMME, a Paris-based bag brand, is releasing a limited collaboration collection with designer and artist Marianna Ladreyt starting May 22, 2026, bringing together upcycled materials and bold artistic sensibilities across two iconic bag styles.
POCA SPOT by Killage, a K-pop photo card specialty shop originating from South Korea, is opening in Shibuya on May 20 — Japan's first location. Open to all visitors, not just K Village Korean Language School students.
Starting May 20, 2026, Komi Bakery in Kochi begins nationwide online orders for its "Super! Unagi Pan," a bread topped with a whole charcoal-grilled eel sourced from Kochi Prefecture. In-store sales run May 21–23, with reservation-only sales available from then on.
Two new summer-limited drinks at Krispy Kreme Japan combine bouncy peach jelly with soft fruit pulp, offering juicy peach & mango or orange & pink grapefruit flavors, available from May 27 through late August 2026.
Electric work chair brand LiberNovo is hosting a limited-time product showcase at OPENBASE SHIBUYA on May 29 and 30, 2026, where visitors can try out the newly announced Omni Pro, Omni SE, and Maxis - Airflow models.
L'Occitane en Provence is introducing three new mood fragrances — VERVEINE, LAVANDE, and VERVEINE AGRUMES — under its "ART OF SCENT" fragrance collection. The first to arrive is the renewed Verbena series, the brand's best-selling fragrance, launching on May 27, 2026.
Longines has unveiled the Legend Diver 59, a faithful revival of its legendary 1959 diver's watch, combining the original's proportions and aesthetic with modern COSC-certified precision and ISO 6425 diver's watch certification.
AMNIBUS has opened pre-orders for 8 types of Made in Abyss: The Golden City of the Scorching Sun Aure Glass series merchandise, including acrylic magnets, cards, keychains, can badges, and more, starting May 13.
A 1/7 scale figure of Ruri Hoshino from Martian Successor Nadesico - The Motion Picture Prince of Darkness is set for a November 2026 release from FuRyu's F:NEX brand, depicting both her 11-year-old and 16-year-old forms together in a deluxe dual set.
Japan-limited Dark Denim and Black colorways of the Michael Kors Hamilton Moderne East West Shoulder Tote Small are now available at stores and the official online store from May 20, 2026.
Miyako Resort Shima Bayside Terrace in Shima City, Mie Prefecture is offering a complimentary Welcome Drink Bar to overnight guests throughout June 2026, with free canned drinks available in the ocean-view lobby from 3:00 PM to 11:00 PM each day.
A palm-sized completed figure of Doi Hansuke, the first-year ha class teacher from Nintama Rantarō, is now open for pre-order at Amiami as part of MegaHouse's G.E.M. series. Priced at ¥8,580 (tax included), with a planned release in late October 2026.
A new chilled paper carton apple tea under the Nittoh Tea brand is set to launch at FamilyMart stores in the Kanto region from May 26, 2026, marking the brand's first chilled product in approximately 25 years.
A solar-powered octopus bobble figure that nods its head in the sunlight is set to launch as a new Osaka specialty souvenir in late May 2026, available at Kansai railway stations and souvenir shops.
A new lineup of goods inspired by the "Neko Hanten," the Chinese restaurant where Shampoo works in the TV anime Ranma ½, is now available for pre-order at Village Vanguard Online through June 8, 2026.
The skincare and fragrance brand ROAliv is releasing the Honey Luster Neo, a watery tint lip serum offering vibrant color and lasting moisture, in 6 shades starting July 23, 2026.
Six new Rozen Maiden products have launched on the AMNIBUS online store, including trading acrylic cards, glitter can badges, illustration cards, metal art panels, BIG acrylic stands, and 100mm can badges in the Aure Glass series.
The British home appliance brand Russell Hobbs has launched a pre-order campaign on Makuake for its new Fully Automatic Café Drip coffee maker, which handles everything from bean grinding to brewing at the press of a button. General retail release is planned for August 28, 2026.
Get Wrapped Up Inc. has announced that SANGOKUSHI BOND, a deck-building roguelite battle game set in the Three Kingdoms era, will launch on Steam in summer 2026 at 800 yen (tax included, one-time purchase). A Steam Playtest runs May 22–26, 2026, offering an early look at the game.
Shochiku Games is bringing six playable titles to BitSummit PUNCH in Kyoto from May 22 to 24, 2026, featuring world premiere announcements for the horse racing sim Rival Stars Horse Racing and the football event management sim COPA CITY, along with exclusive novelties and a large-scale kabuki horse installation.
A new online lottery featuring The Idolmaster SideM's Cybernetics Wars series with newly drawn illustrations launches on Kujibikido from May 26, 2026, as the second entry in a three-part consecutive campaign.
The dress-up and raising game Sugar Doll has added a new classic gacha themed around delicate blue flowers, available through late July 2026.
The official café event for TV anime Tamon's B-Side opens at Commune Plaza in Tokyo from July 11, 2026. Advance lottery ticket sales are underway via Tixplus through May 31.
A 1/6 scale figure of Yamada Anna from the TV anime The Dangers in My Heart is now available for pre-order. Orders through the official BellFine Web Shop by May 28, 2026 come with an exclusive water droplet sticker bonus.
Starting May 27, 2026, TOKYO TULIP ROSE is releasing the summer-limited Tulip Rose White Peach Butter — juicy Japanese white peach and rich fermented butter cream piped into delicate peach-colored langues de chat cookie petals.
Tout Vert has announced the Barrier Shot Serum 2.0, a stratum corneum care serum featuring human-type ceramide at a rare 2% concentration, nanotized to 100nm for enhanced skin penetration. Pre-release sales begin on the official website from May 22, 2026.
A limited-time "Hot Spring Date" Pickup Gacha is now live in The 100 Girlfriends Who Really, Really, Really, Really, Really Love You: Vibin' Puzzle, running from May 19 to May 26, 2026. Characters in hot spring date outfits are featured, with bonus effects available for the concurrent Gokuraku Onsen Story Part 6 event.
The "Formidable Anniversary Memories Ver." 1/7 scale figure from the popular smartphone game Azur Lane is now available for pre-order at the Myethos Japan online store, with pre-orders open from May 17, 2026.
A limited-edition Baby Star Ramen made with Hokkaido wheat flour and two types of premium chicken broth is now available at convenience stores across Japan, starting May 18, 2026.
Good Smile Company has opened pre-orders for a figma figure of Saori Jomae — the leader of Arius Squad from the Arius Branch School in Blue Archive. The non-scale articulated figure is priced at ¥11,800 (tax included) with a scheduled release in January 2027.
Japanese confectionery brand C³ (Sea Cube) has released a summer-limited "Baked Tiramisu Sio," bringing the trending "salt coffee" concept from Asia into a baked tiramisu format, available from April 25, 2026.
COSPA is releasing a new lineup of FLCL (Fooly Cooly) apparel and tote bags featuring characters including Haruko and Canti, with pre-orders open until June 7, 2026.
The second FRAY I.D × Reebok collaboration brings two exclusive sneaker models and five apparel and accessories pieces, combining sporty design with feminine elegance. Available online from May 19 and in stores from May 20.
From May 22 to June 21, 2026, Gatten Sushi is running a limited-time festival menu showcasing fresh seasonal seafood sourced from across Japan, including early-summer Isaki grunt fish and flame-torched sardines.
Koikeya and TOHO have teamed up to release "Godzilla VS Karamucho Sriracha's Counterattack" and "King Ghidorah VS Suppa Mucho Seafood General Attack," both hitting convenience stores nationwide on May 18, 2026.
The iconic Météorites finishing powder from Guerlain is gaining a new addition — the Météorites Compact. Featuring a 95% natural-origin formula and proprietary Air-Fresh Veil Technology, the compact launches from May 19, 2026.
H&M Studio's Resort 2026 collection launches on May 21 at H&M Shibuya and online, featuring South of France-inspired pieces including crochet dresses, linen blazers, and summer accessories in a warm sun-baked palette.
IKEA Japan's popular Mango Fair is back for summer 2026, running from May 21 to August 30 at stores nationwide, featuring five mango-themed desserts including a Taiwanese-inspired tofu parfait and a plant-based sundae.
The limited-edition Okayama White Peach Ice Bar from the JR PREMIUM SELECT SETOUCHI series is back for another year. It goes on sale on May 26, 2026 at JR West station stores and 7-Eleven locations across western Japan and the Tokyo metropolitan area.
A refreshing summer addition to the bite-sized jelly lineup — featuring Kumamoto watermelon purée balanced with just the right amount of salt, available at supermarket produce sections through the end of August.
Loewe has revealed its 2026 Fall/Winter Pre-Collection campaign, photographed by Talia Chetrit on the volcanic island of Tenerife, furthering the vibrant visual language introduced by creative directors Jack McCollough and Lazaro Hernandez.
Loft is running its seasonal "RAINY DAYS" campaign, featuring a wide selection of rain gear including high-performance umbrellas, fun design umbrellas, and handy rainy-day accessories — all available at Loft stores nationwide and online.
LUPICIA's popular "Book of Tea" series returns with its 29th edition, offering a curated selection of summer teas in a distinctive book-shaped box, launching at bookstores and LUPICIA locations on June 23, 2026.
A refreshing cookie featuring lemon-flavored dough and smooth white chocolate chips is set to arrive from Morinaga on June 2, available for a limited time.
The MUSASHI JAPAN Shibuya Center-gai store has officially grand opened on April 30, 2026, unveiling a redesigned interior that blends modern metal and stone with the warmth of natural wood.
The Neko Neko brand is launching a summer dessert collection from June 1, 2026, themed around cats gathering at a café, featuring new items like the Neko Neko Butter Sand Salt Caramel and the chilled Neko Neko Lemon Cake, with package illustrations by cat specialist illustrator Coony.
ORIHICA has released the Miracle Blouse® VEIL, a new summer blouse developed with textile maker Toray using a proprietary ORITEX fabric that addresses see-through fabric, heat, and UV exposure—common concerns for office casual wear.
Otonari Mart, a fast food and lifestyle store brand, is bringing its first-ever Tokyo POPUP store to Shibuya Tokyu Food Show from May 28 to June 3, 2026, featuring popular original products for solo dining.
Three restaurant-exclusive wines from the Australian brand Pete's Pure are set to debut in Japan from late May, featuring a Cabernet Sauvignon, a Chardonnay, and a Sparkling variety under the new "Limited Edition" label.
The rhythm and adventure mobile game Hatsune Miku: Colorful Stage! has kicked off two new limited-time campaigns — the World Link Event "Great Yell for Dreamers!" running until May 29, and the "Vie for the Title Gacha" featuring six new ★4 members with exclusive Live Costumes.
Romance of the Three Kingdoms: Gokusaï is marking nearly one month since its official launch with the Full Moon Anniversary Festival, running May 16–23, 2026, featuring free 1,000-summon login rewards, revival skins, and a limited-time minigame.
A special limited-edition variant of Sho Chiku Bai Shirakabegura Mio sparkling sake, featuring a rich pear-like aroma, goes on sale nationwide in Japan on June 16, 2026.
Skater has launched a series of Star Wars "Die-Cut Lunch Boxes" shaped after iconic characters including Darth Vader, Stormtrooper, and R2-D2, each priced at 1,430 yen and available at Star Wars pop-up stores and online retailers across Japan.
A six-day exhibition celebrating Teppei Sasakura's 35 years as a painter opens at Daimaru Umeda Store 7F from May 27 to June 1, 2026, featuring 82 original paintings alongside prints and rare illustrator-era works. Admission is free.
Asahi Soft Drinks is launching Wilkinson Dry Ginger Ale Sharp Lemon on June 2, 2026, as a limited-time offering in 500ml PET bottles, available nationwide through August.
Wave 4 of the Arknights operator plushie series "Ope-nui" is now available for pre-order at AmiAmi, featuring three operators — Surtr, Tennianka, and Murinaar. The popular Public Recruitment Mini Boston Bag is also coming back as a restock, both scheduled for October 2026.
Two new ★5 shikigami — Hanzo and Goemon — have arrived in Ayakashi Rumble!, accompanied by a limited-time pickup summon and the Koma no Senjou event starting May 18, 2026.
Café Morozof is launching a summer limited menu from May 18, featuring coffee jelly parfaits, custard pudding plates, and a melty shortcake with mango at nationwide locations.
The long-selling RTD Calpis Sour from Asahi Beer is getting a renewal this summer, with a reduced alcohol bitterness and an updated package that highlights the iconic Calpis brand aesthetic.
LINE stamps and a LINE theme featuring characters from the TV anime Chitose Is in the Ramune Bottle are now available for purchase.
From June 1 to 30, 2026, Fujiya confectionery shops nationwide are teaming up with Sanrio's beloved character Pompompurin — celebrating the character's 30th anniversary with special sweets, merchandise, store decorations, and more.
An online lottery for Full Metal Daemon: Muramasa is available at eeo Store online through May 31, 2026, featuring all-new swimsuit-themed illustrations and a lineup of prizes including a T-shirt, tapestry, acrylic stands, acrylic cards, and cork coasters.
Godiva's summer limited baked sweets lineup for 2026 goes on sale from May 20, featuring special anniversary langue de chat cookies, chocolate puddings, fruit jellies, tigres, and a cookie tin.
Japanese general goods maker HAC is releasing four new products in June 2026, led by a 2-tier microwave steamer that makes healthy steamed cooking quick and easy without any pots or pans.
Louis Vuitton has launched a new lineup of women's bags in Monogram Empreinte leather, featuring a crosshatch pattern inspired by the quilted lining of the Maison's archival trunks, available in refined Quartz, Hazelnut, and Light Bliss colorways.
A new limited-quantity set from MEDIHEAL is heading to Qoo10 on May 29, 2026, featuring 50 sheets across five Essential Mask varieties designed to address summer skin concerns like dryness, dullness, and excess oil.
A reservation-only private salon has opened at Panasonic Beauty Omotesando in Tokyo, offering a hands-on session with two of Panasonic's top-of-the-line massage chairs — complete with a complimentary drink — for just 500 yen per person.
Racbaki has released the "Air Sabot," a new slip-on corrective clog in its premium Goku series, featuring an upgraded triple sole that incorporates the brand's skeletal alignment approach to support posture improvement and body shaping through everyday walking.
SAKImoto Bakery is rolling out a new chilled dessert, the "Pie Choux Ice Cream," starting June 1, 2025. Available in four flavors through the end of September, it combines crispy pastry with smooth frozen ice cream.
A new urban hotel from the SHIFT HOTEL series is set to open in the Jinnan neighborhood of Shibuya in July 2026, housed within the mixed-use complex JINNAN VALLEY — just a 3-minute walk from Shibuya Station.
The original character Sophia F. Scharling, drawn by popular illustrator Nadare Takamine, is getting a 1/6 scale figure in a blue bunny costume from the Koi Koi -Sakura- line, available exclusively at AmiAmi in both a standard edition and a tapestry set deluxe edition.
The cross-heroine RPG Techcronoss on DMM GAMES welcomes new character Fafnir via a limited pickup gacha, while a Main Story Chapter 5 preview event lets players experience the latest story episode early — both running until June 1, 2026.
Five character donburi bowls featuring Special Week, Oguri Cap, Grass Wonder, Rice Shower, and Nishino Flower from Umamusume: Pretty Derby are now available for pre-order from Nijigen Cospa, with a planned release in early August 2026.
Fans of VTuber group Aogiri High School can now apply for the viviON JCB Card featuring original designs for each of the 13 members, complete with exclusive member voice perks and no annual fee. A limited postcard giveaway is also planned at an upcoming Shibuya event.
The 127th edition of the "Deluxe Whisky Omikuji" lottery from Tachibana E-Shuhan goes on sale May 18, 2026, featuring the highly coveted Yamazaki 18-Year Single Malt Whisky as the grand prize in a limited run of 466 draws priced at ¥3,980 each.
An immersive experience event set in a real Tokyo school after dark is coming in August 2026. Participants explore the dimly lit campus flashlight in hand, witnessing stories unfold around them.
Marvelous will take part in BitSummit PUNCH (May 22–24, 2026) with a playable booth showcasing five titles, including the newly announced "Dr. Mememe want to sleep" and "No door can Not be opened with a Non-black key."
Starting May 27, 2026, Cheese Garden is releasing the seasonal Goyotei Pineapple Cheesecake — a moist baked cheesecake that pairs tropical pineapple with rich, creamy cheese, available at all stores and online through early July.
Newly drawn merchandise featuring 8 characters from the film goes on advance sale at 100 select GEO stores across Japan, running from May 29 to June 19, 2026.
goodNess, a new sister brand of Kona's Coffee, is set to open its first location at Shibuya Mark City on May 28, 2026, offering Hawaiian-inspired dining and cocktails from morning to late night.
Pre-orders for Granblue Fantasy: Relink - Endless Ragnarok are now live on My Nintendo Store and PlayStation Store ahead of the game's July 9, 2026 release on Nintendo Switch 2, PlayStation 5, PlayStation 4, and Steam.
TakaraTomy Arts is launching the Hello Kitty Style Up Figure Collection, a new capsule toy series featuring Hello Kitty in a stylized tall figure form with Y2K-inspired coordinates. Available from late May 2026 at capsule vending machines across Japan, priced at 300 yen per pull.
Virtual music duo HIMEHINA is teaming up with karaoke chain Karaoke-kan for a campaign from June 1 through August 31, 2026, featuring singing challenges, themed drinks, exclusive merchandise, and specially decorated rooms.
The animation action RPG LIMIT ZERO BREAKERS has confirmed its first closed beta test, the "Prologue β Test," running globally from June 11 to 15, 2026 on Steam and mobile platforms. Registration is open through June 2.
Naruto: Shippuden limited merchandise is making its debut at Thank You Mart stores across Japan from mid-June 2026, with all 22 items priced at ¥390 (tax included ¥429). Online pre-orders open May 15 at 12:00 PM.
Orion Beer's popular chuhai brand WATTA is kicking off a new collaborative series called "MEET! WATTA," pairing Okinawa-grown fruits with regional produce from across Japan. The first release brings together Okinawa passion fruit and Ehime mandarin in a 350ml can, going on sale nationwide from May 26, 2026, in limited quantities.
The pachislot machine Pachislot Atashi, Namakubi Dakedo Mahō Shōjo Hajimemashita! Mugen ver. is now available as a free smartphone app through the 3D virtual hall "SloSpi," bringing its unpredictable bonus gameplay to mobile.
Ahead of RAVEN2's first anniversary major update on May 27, the new specialized server "ZERO" is now accepting pre-registrations, offering a streamlined growth experience alongside a brand-new Warlord class and celebratory events.
Six new items inspired by the Disney & Pixar film Monsters University are now available from Samantha Thavasa Petit Choice, featuring Mike and Sulley motifs across pass cases, wallets, charms, and a shoulder bag.
A new capsule toy series featuring Sanrio Characters dressed in fluffy Latekuma bear costumes has launched at "Kapuevo" cashless capsule toy machines from May 15, 2026. The five-piece collection includes Hello Kitty, My Melody, Pompompurin, Pochacco, and Cinnamoroll.
To celebrate its 66th founding anniversary on June 3, 2026, SEGA CORPORATION is hosting a three-week giveaway campaign on its official X account. A total of 18 winners across three rounds will receive limited-edition SEGA merchandise and the latest SEGA and Atlus game titles.
Children's clothing brand SLAP SLIP, operated by Kobe-based Bebe Co., Ltd., has launched a limited collection featuring Disney & Pixar's Toy Story, available at 68 stores nationwide and online from May 14.
A dedicated carry case for Sonny Angel figures, the My Bestie Case Sweet Candy Series, is set to launch globally on May 21, 2026. Shaped like a candy bag and available in five vibrant colors with sparkly sequin detailing, it lets fans take their favorite figures along wherever they go.
The first-ever collaboration between Sunsun Sponge and Sanrio Characters launches for general sale on May 15, 2026. Pre-order stock has already sold out. Four limited-edition designs are available, including a new purple colorway featuring Kuromi.
A pop-up shop featuring newly drawn illustrations with a "Rooftop" theme from the TV anime Tokyo Revengers will be held at Shibuya MODI 7F from June 12 to 21, 2026, with simultaneous web sales via Anique Shop.
A new miso made from the two-time national champion tea edamame "Tsumari Chamame," grown in Niigata, has launched — brewed naturally for 11 months without any additives.
Japanese lighting brand Ambientec is set to release its new portable lamp Still on May 21, 2026, featuring layered crystal glass that shifts from transparent orange-brown in daylight to a deep whiskey-like amber glow at night.
Japanese women's brand Ameri and British heritage brand HUNTER are teaming up for the first time, releasing four rainy-season items — rain boots, loafers, and water-repellent nylon bags — starting May 29.
Diana Corp is launching the Celdia –soy Shake Café Latte on May 19, 2026, in limited quantities. Designed for adults who prefer a less sweet taste, the shake can be enjoyed hot or cold.
CHEESE GARDEN is releasing a limited-time Father's Day Baked Goods Box from May 20, 2026, combining popular baked goods and seasonal treats with a tea bag in an elegant gift package adorned with yellow rose imagery.
A new 300-piece Detective Conan jigsaw puzzle, "Phantom Magic," arrives from Tenyo on June 26, 2026. It features a holographic Aurora Style surface and includes a card magic set tied to the completed puzzle's design.
Starting May 18, 2026, the Garigari-kun Soda Japan National Soccer Team ver. is going on sale nationwide in limited quantities. A campaign offering 1,000 winners a Garigari-kun x Adidas Japan National Soccer Team Home Replica Jersey is also underway.
A new lineup of original goods featuring visuals from three Gundam series has gone on sale at FAN+Life, with pre-orders open from May 13, 2026. Items include Mini Art Stands, BIG Towels, Big Silhouette T-shirts, and more.
A new lineup of "Chimarinzu" acrylic stands featuring characters from Jujutsu Kaisen is set for release at anime and hobby shops across Japan in August 2026, covering the Culling Game arc, the 5th anniversary collection, and the theatrical film.
The second capsule toy series featuring Keropetino — the original character by creator Noriya Takeyama — arrives at capsule toy vending machines across Japan from late May 2026, with 6 cream soda-inspired varieties available for 400 yen per try.
Danish lighting brand LE KLINT is releasing its new "Softly Pleated" pendant light series on June 29, 2026. Featuring felt shades designed by Philippe Bro Ludvigsen, the collection was first unveiled in 2014 and has taken more than a decade to reach production.
To celebrate the 10th anniversary of the Mob Psycho 100 TV anime series, a set of special hanafuda cards featuring character illustrations from seasons 1 through 3 is now available for pre-order.
The popular arcade shooting gallery game Moshikashite? Obake no Shatekiya is coming to Nintendo Switch 2 on August 6, 2026, featuring new multiplayer options including online game chat support for up to three players.
A limited-time gacha event featuring Sanrio Characters items is now live in My Restaurant II, running from May 12 to June 9, 2026, with special dishes and decoration items up for grabs.
A new capsule toy series featuring the retro-cute designs of OB1TOY's "Midnight Department Store" is rolling out at machines across Japan from mid-May 2026, with five fabric items to collect.
Japanese chicken cuisine restaurant Omotenashi Toriyoshi is launching a renewed banquet course menu on May 20, 2026, offering five tiers from ¥5,000 to ¥10,000 per person to suit a range of purposes and budgets.
A new eco bag featuring illustrations of Piyorin and Hiyori is now available at the Piyorin MARKET online shop from May 16, 2026. The tote folds down to a compact 12 cm × 6 cm and is made from water-resistant PET material, priced at ¥980.
Starting May 13, 2026, PIZZA-LA is offering a limited-time chilled menu featuring cold Japanese-style pasta with mentaiko and squid, along with two varieties of cold cream soup and a tasting set.
A nationwide Rilakkuma collaboration campaign is running at Matsumoto Kiyoshi and Cocokara Fine stores from May 16 to July 15, 2026, featuring limited original goods, prize draws for 580 winners, and first-come-first-served in-store giveaways.
Five Sanrio Characters get the retro-cute "Kaohana Design" treatment in a new keychain bag collection launching at capsule toy vending machines across Japan from late May 2026.
A pouch collection featuring Sanrio's Marroncream character is set to roll out in capsule toy vending machines across Japan from late May 2026, with 5 practical designs dressed in floral patterns, polka dots, and ribbon motifs.
Seijo Ishii is launching a refreshed version of its original summer sake "Masumi Hana no Kaze" on May 16, 2026. Brewed by Miyasaka Brewing at 12% ABV without water addition, this lightly sparkling nama sake is crafted to pair with a wide range of modern cuisines.
Two limited-time desserts are arriving at Sushiro restaurants across Japan from May 15, 2026 — a peach-laden parfait and a colorful acai waffle bowl, both priced from ¥380.
Starting May 13, Wonder Steak's Himeji branch is running a weekday lunch promotion with a free 20g increase on its signature "Otoro Beef Steak" for M size and above orders, available through the end of May.
Bamboo specialist Taketora has launched a new series of bamboo craft accessories and small items made from 1970s deadstock material, featuring intricate hand-woven craftsmanship in nine varieties including brooches, pendants, necklaces, keychains, and more.
The midterm results for the 2026 Sanrio Character Ranking have been announced, with Pompompurin rising from second place in the initial tally to take the top position, earning support in 11 countries and regions around the world.
Acecook's popular "Premium Adult King Soup" series gets its fourth installment — a cup ramen featuring grilled sea urchin dashi in a rich soy sauce soup base.
Two new instant noodle varieties featuring S&B Foods' "Super Habit-Forming Pepper" seasoning will go on sale nationwide on June 1, 2026, at a suggested retail price of 236 yen (tax excluded).
ALOHA MORNING, a lifestyle brand dedicated to using 100% organic ingredients, has kicked off a crowdfunding campaign on Makuake for its acai bowl kits and artisan granola.
Asuka Cruise has released the full schedule of 23 cruises aboard Asuka II departing between December 2026 and April 2027, featuring Christmas and New Year voyages, spring island tours, and special entertainment including performances by May J. and the Glenn Miller Orchestra.
A limited-time sale on Bandai Namco Entertainment download titles is now live on the PlayStation Store, running from May 13 to May 27, 2026, with discounts of up to 83% off across PS5 and PS4 titles.
Calbee's Potato Chips Shoyu W Mayo — featuring two types of soy sauce and double the mayonnaise flavor — arrives at convenience stores across Japan on May 25, 2026, for a limited time.
Custom goods manufacturer CLAT-JAPAN has added five new bag items to its lineup, designed for summer outings, sports events, and outdoor gatherings.
Crayon Shin-chan and select shop FREAK'S STORE have teamed up with sauna goods brand SAUVENIR for a triple collaboration, releasing a lineup of sauna goods including KANNAIGI sets, a sauna hat, and a towel set from May 15, 2026.
A new character keychain blending Japan's traditional daruma lucky charms with the twelve zodiac signs goes on sale May 20th. The DALULU series aims to charm both inbound visitors and domestic buyers with its distinctly Japanese kimo-kawaii aesthetic.
Four characters from Maou Karin-chan RPG are arriving in Detariki Z in a limited-time collaboration starting May 14 at 12:00 AM, with special gacha, login bonuses, and up to 5,500 free Gems available through campaign events.
SEGA FAVE has unveiled the ninth volume of its Detective Conan petit plush mascot series, featuring six characters from the latest film. Pre-orders opened on May 12 via various online stores.
A body pillow cover featuring Nao from the TV anime Even a Replica Can Fall in Love is now available for pre-order, with orders accepted from May 13 to June 10, 2026, and a planned release around July 17.
Interior brand Francfranc is rolling out a new "Jun Kissa" (pure café) tableware series at stores nationwide from May 15, 2026, blending Showa-era retro charm with contemporary design for an elevated at-home teatime.
New Haikyu!! character goods from Sync Innovation are now open for pre-order, showcasing players from Aoba Johsai High and Date Tech High in the popular mochochos mini-character series.
iFace is releasing a "KIRBY play with WADDLE DEE" collection featuring smartphone cases, AirPods cases, grip holders, and shoulder straps. Pre-orders open on May 13, 2026, with sales starting in mid-May.
Glittery carabiner mascots featuring Jewelpet characters are being rolled out as prize game items at Morley Fantasy, PALO, and the online crane game service Morley Online from May 15, 2026.
Komeri's home appliance brand Jenix has released four new handy fan models, each tailored to different needs, as Japan prepares for another hot summer season.
Character goods from the anime "Milky Subway: The Galactic Limited Express" are now available for general pre-order, featuring the popular "mochocho" illustrated series with 3D-style puffy designs and scene-recreation items.
A limited-time sparkling drink from the long-running Mitsuya brand featuring 70% white grape juice and no added sugar goes on sale nationwide from May 26.
A food and drink collaboration with Mononoke the Movie Chapter 3 - The Snake God is coming to select GiGO stores across Japan from May 29, 2026, featuring collab-yaki inspired by the Medicine Seller and Kami-no-Gi, plus novelty drinks with washi-style coasters.
The Moomin Hattifatteners Fair is bringing a fresh lineup of character goods to Japan from May 2026, including T-shirts, bags, glow-in-the-dark cushions, and accessories inspired by the iconic mysterious creatures.
The mobile RPG Muv-Luv Girls Garden has launched the second half of its chapter release event "Deceived Star's Memories (Falsa Memoria)," debuting new SSR character Olga Volkov alongside a pickup gacha and daily login bonus campaign.
Building on the success of the first release, the Sanrio Characters My Number Card Case returns with a new lineup of 11 characters, available for pre-order at the Shobido official online store.
The "Rosé Shin Ramyun" arrange recipe, which claimed the top spot on Nongshim Japan's official recipe site, has now been turned into a ready-to-eat product. The "Shin Ramyun Rosé Cup" will be available at Seven-Eleven stores nationwide starting May 18, 2026.
Akagi Nyugyo's Sof' brand is releasing its first-ever collaboration ice cream, the "Sof' Iwaizumi Yogurt Flavor," across Japan starting May 18, 2026. Inspired by the beloved Iwaizumi Yogurt from Iwate Prefecture, the new soft serve offers a rich, creamy taste with a refreshingly clean finish.
A limited-edition Starbucks chilled cup drink featuring hand-picked strawberry pulp and juice blended with creamy milk and condensed milk is arriving at FamilyMart stores nationwide from May 19.
Starting May 14, 2026, Sushi Sake Sakana Sugidama is holding a limited-time campaign featuring dishes lavishly topped with fish roe and meat — a great excuse to keep the indulgence going after Golden Week.
A Japanese tea company has released a matcha-blended tea bag designed specifically for mixing with shochu, combining 66 years of tea expertise with a growing cocktail trend.
Suntory Wellness has released VARON UV Air Protector, a new sunscreen designed specifically for adult men, featuring SPF50+, PA++++, water resistance, and a lightweight, non-sticky finish.
A new T-shirt featuring Alma from the TV anime Alma-chan Wants to Have a Family! is now available for pre-order through the mail-order site CharaON!
The Blu-ray and DVD release series for TV anime The Angel Next Door Spoils Me Rotten 2 kicks off on July 22, 2026, with Animate offering exclusive drawn-down illustration bonuses for all four volumes.
A 1/6 scale finished figure of Naophelia Bikini ver., based on an original illustration by popular illustrator AnimA, is now available for pre-order at Amiami with an exclusive A2 clear poster bonus.
Dynamis One's upcoming fantasy game Astrae Oratio has unveiled visuals and background details for its main characters, along with information about the Special Zone Office setting that forms the heart of the game's world.
A collaboration between the card RPG Before the Vanishing and the classic horror visual novel The Song of Saya has been announced, featuring a newly revealed key visual and character illustration. The event kicks off on May 30, 2026.
Chloé presents the second chapter of the Chloé à la Plage High Summer Collection, photographed by David Sims and featuring actress Apple Martin. The collection is available from May 12, 2026, at Chloé boutiques and on Chloe.com.
Girls Creation - Shojo Geijutsu Kitan - is celebrating its 2.5th anniversary with a second campaign wave featuring a ★5 Style Guaranteed Gacha Ticket reward, alongside a new point-collection event running until May 24, 2026.
Chibi-style acrylic character stands featuring Magia Baiser, Leoporta, and Nero Alice from the TV anime "Gushing Over Magical Girls" are now open for pre-order on the online anime goods shop CharaON.
A spring whisky lucky draw featuring Hakushu 18-Year Single Malt Whisky as the top prize is now open for pre-orders, limited to 466 tickets at 3,980 yen each plus shipping.
Suntory's beloved low-alcohol Horoyoi brand is adding a new seasonal flavor — the Japanese Pear Squash Sour — featuring crisp pear sweetness and a nostalgic Aderia Retro collaboration package. Available nationwide from July 7, 2026.
The Steam store page for KIOU, a competitive shogi game blending character interaction with strategic board-game battles, is now live and accepting wishlist registrations ahead of its Spring 2026 launch.
A cute Kuromi collaboration design is arriving for Rosette Face Wash Sabon. Two varieties — Clear Wash and Smooth Wash — go on sale at drug stores and variety shops nationwide from June 22, 2026, in limited quantities.
Ring-powered new costume variants of Shildra and Yato have appeared in Legend Clover, with a limited-time event, premium gacha, and new auto-craft feature all launching on May 12, 2026.
Louis Vuitton has released a new collection of men's accessories, including key holders with the Maison's iconic mascots and reversible belts with LV Initials buckles in Damouflage canvas.
Online shop CharaON! has opened orders for new die-cut stickers featuring Scarlet from the TV anime "May I Ask for One Final Thing?", available in two designs.
A new series of goods from Milky Subway: The Galactic Limited Express has arrived at the Shobi ONLINE STORE, featuring caps and stacking mug cups alongside existing items.
Nespresso is releasing a summer collection of limited-edition ice recipe coffees on May 14, 2026, including a brand-new Yuzu Vanilla Over Ice flavor inspired by Japan — the brand's first use of yuzu in its 40-year history.
Oki is a single malt whisky aged in red wine barrels at Kirishima Yokogawa Distillery in Kagoshima, available through lottery from May 8, 2026, priced at ¥12,800.
Union Creative's 1/6 scale Ruby Cat Maid Ver. completed figure from the TV anime Oshi no Ko is now available for pre-order at AmiAmi, with a release planned for May 2027.
The PerfectOne Glow & Cover Cushion Foundation Cool launches on June 15, 2026, combining a -3.1°C cooling sensation with high-coverage performance and SPF50+/PA++++.
A new lottery lineup for the anime Rascal Does Not Dream of Santa Claus is coming to KujiQ, spotlighting heroine Mai Sakurajima through original illustrations depicting her across all four seasons.
A POP UP SHOP featuring newly illustrated goods from the TV anime Reborn!, themed on "Resolve," is set to open at Tokyo Anime Center in Shibuya from May 22 to June 7, 2026. Simultaneous online sales will also be available through the Anique shop.
Pompompurin climbed from 2nd to 1st place at the 2026 Sanrio Character Ranking midterm results event held at Ebisu Garden Place on May 12, with the top 5 characters walking the red carpet in front of fans.
Two new limited-edition SUI Gin Soda cans are arriving this summer — Grapefruit & Tonic on June 16, 2026, and Lemon & Ginger on August 18, 2026, both sold nationwide across Japan.
Two summer limited-edition canned drinks from the –196 No-Sugar series hit shelves nationwide on July 7, 2026, delivering a crisp, sugar-free take on Shine Muscat and mandarin orange.
Suntory's limited-edition beer aged in Hakushu Distillery whisky casks goes on sale from June 9, available exclusively through select EC channels in limited quantities.
A new limited-period canned sparkling wine made with shikuwasa and lemon juice is set to go on sale nationwide from July 7, 2026, as part of Suntory's top-selling no-antioxidant-additive wine brand.
A new limited-edition "Hiya Shio Lemon" flavor joins the Kire no 5% series, delivering a cool salt-lemon twist at 5% alcohol — launching nationwide on June 2, 2026.
A character rubber mat featuring scenes from the anime Takopi's Original Sin is now available for pre-order through the online anime goods store charaON!
New Tsuitetteku Acrylic Dioramas based on the TV anime YAIBA: Samurai Legend are now available for pre-order through the anime goods online store Chara-ON!
Starting May 14, 2026, Dean & DeLuca's cafes and market stores across Japan will offer two seasonal vegetable smoothies — Kale × Banana × Moringa and Yellow Beets × Mango × Coconut — alongside fresh kiwi juices, all crafted without added sugar.
Two new Afternoon Tea supervised beverages launch at FamilyMart stores nationwide starting May 12 and May 19, 2026 — a rich Black Sugar Royal Milk Tea in a bottle can and a refreshing White Peach Rooibos Tea.
Two new Afternoon Tea-supervised drinks are coming to FamilyMart stores across Japan — the rich Famimaru Brown Sugar Royal Milk Tea on May 12 and the White Peach Rooibos Tea on May 19, 2026.
A new product called Caprina makes it possible to create dome-shaped capsule stickers at home without resin. Going on sale May 9, 2026, the blister-material kit comes with decorative parts and instructions, making it accessible for kids and beginners.
Chapon's two spring-limited bath salt sets — "Yawaraka na Harukaze" and "Shiki no Okurimono" — have together sold approximately 150 sets, prompting the brand to announce additional stock of both.
Cheese Garden is launching two seasonal limited-edition baked goods — Matcha Cheese Baum (Cut) and Cheese Baum Assort (Plain & Matcha) — at stores nationwide from May 20, 2026, marking the first Japanese-style flavor in the beloved Cheese Baum lineup.
Cocos family restaurant is launching its popular annual "Choco Mint Party Fair" on May 14, offering five choco mint desserts and a more intense version of the fan-favorite "Super Soosy Sauce."
The ONE STAR SUEDE MULE arrives on May 15, 2026, merging the One Star's refined silhouette with the laid-back ease of a mule in three colorways.
Prize merchandise for the TV anime Daemons of the Shadow Realm is set to appear at amusement facilities starting from the third week of May 2026, with plush figures of Sayu-sama and Chimatto-san characters rolling out sequentially.
Two new Donald Duck collections are coming to Disney Store to mark his June 9 birthday. "DONALD BIRTHDAY 2026" features relaxed summer artwork, while "DONALD FASHION 2026" brings nautical-inspired fashion items. Both launch from May 15, 2026.
Excelsior Caffè is introducing a new frozen drink series called "Milce" on May 21, 2026. Made with whole milk from Hokkaido's Nemuro and Kushiro regions, the drinks come in three varieties alongside a new White Peach Cheese Tart dessert.
The fourth collaboration between Familiar and Kobe bakery Maman et Fille launches on May 15, 2026, featuring a limited-edition French biscuit tin paired with an eco-bag and three new biscuit-motif accessories.
Japanese ladies' fashion brand FRAY I.D has released its 2026 summer collection catalog online, featuring sheer blues and yellows under the theme "AFTER GROW."
Two limited-time pop-up shops featuring lovable character merchandise are heading to atman atman Sasazuka from May 16 to June 14, 2026.
Starting May 11, 2026, Ginza Cozy Corner will be offering a limited-time lineup of sweets featuring both red-flesh and green-flesh melons, including shortcakes, milk crepes, decoration cakes, and cream puffs, at fresh cake stores nationwide.
GODIVA Japan's new Habutae Kurumi chocolate sweets, created in collaboration with Fukui's century-old wagashi shop Hayakawa Confectionery, are expanding to select GODIVA shops across Japan from May 15, 2026. Two varieties are available individually from 410 yen.
Korean brand GRVRGROVE will hold its second Osaka pop-up store at Hankyu Umeda Main Store from May 20 to 26, 2026, showcasing the latest 26SS "Wear yourself" summer collection.
A new collaboration between HERALBONY and Kracie brings a limited-edition Naive Cool Body Soap to shelves from May 22, 2026, featuring artwork by Shiga-based artist Kahoru Sugimoto.
Fruit Daifuku Benten is offering a limited-run Ichijiku Daifuku made with rare greenhouse figs from Aichi Prefecture, available from April 27 while supplies last.
KEYUCA has rolled out a Mother's Day gift lineup featuring new light-blocking UV-cut folding umbrellas with elegant lace details, flower-lace functional innerwear, a squalane-treated knee supporter, and a relaxed camisole — all designed to help mothers enjoy the early summer season comfortably.
Women's fashion brand LAGUNAMOON has launched its 2026 summer web catalog on May 7, starring model and actress Mei Tanaka. The collection highlights vibrant colors, large floral prints, and playful polka dots.
Celebrating BROWN's 15th birthday, LINE FRIENDS has announced a collaboration with the globally beloved Sailor Moon, with a worldwide launch planned for October 2026.
A collection of collaboration goods featuring M.League teams paired with Sanrio Characters goes on sale at M.League Official Shops starting May 9, 2026, with each of the ten teams matched to their own Sanrio character.
A Made in Abyss-themed fair is coming to Animate stores across Japan starting August 1, 2026, featuring newly illustrated "Sports Day" concept merchandise and exclusive purchase campaign bonuses.
Starting May 18, 2026, Morinaga Seika's limited-edition cup ice cream features a patented three-layer construction with a toasty caramel sauce that remains pourable straight from the freezer.
Finnish lifestyle design house Marimekko and global lifestyle brand CASETiFY are releasing a limited collaborative collection on May 18, 2026, bringing iconic Marimekko prints to tech accessories.
mika jewellery is hosting a pop-up at ISETAN SALONE in Tokyo Midtown from May 13 to May 26, showcasing its signature Goddess Collection and a new pink gold Spike Ring making its debut at the venue.
MISSHA is releasing the Glow UV Powder Pact in a new Luminous Cover shade on May 15, 2026, offering SPF30/PA+++ sun protection along with pore blurring and moisturizing beauty ingredients.
An online lottery featuring original merchandise from TV anime "Mistress Kanan Is Devilishly Easy" is launching on the Kujibikido platform starting May 14, 2026, with cute drawn-down illustrations of Kanan in various outfits.
New Era is releasing a triple collaboration collection with media artist Yoichi Ochiai and Kyoto-based textile merchant Eirakuya. The lineup features a 59FIFTY cap and T-shirt incorporating traditional tenugui fabric and Ochiai's artwork, available from May 13 at select stores and online.
The Ninja Slayer Online Lottery launches on Kujibikido starting May 14, 2026, offering a range of prizes including tapestries, acrylic stands, mini shikishi, and can badges — all featuring striking character illustrations from the series.
A sweet-and-sour collaboration between the popular Japanese gummy candy Pure Gummy and beloved character Rilakkuma brings a delightful lineup of plush toys and accessories, launching at Loft stores nationwide from May 16, 2026.
New collaboration goods featuring Sakura Miku and Hatsune Miku are available for pre-order at the Kadosto online store from May 7 to May 31, 2026. The lineup includes happi coats, T-shirts, acrylic stands, and more.
CB Japan has released the SANTECO Aniball Mini Bottle 150ml, a compact stainless steel bottle with adorable animal character designs, offering vacuum insulation and a carry-anywhere size for daily use.
Santos Co., Ltd. has released "Hyakkaryoran (百花涼藍)," an all-weather umbrella inspired by the cool elegance of traditional Japanese indigo, featuring three botanical designs with UV cut rate of 99.9% or higher and heat-shielding properties.
SEGA's quirky bear plush series SEGA LABBIES is welcoming Goro Majima from the Like a Dragon franchise. Available in both plush and mascot sizes, the new character goes on sale May 14, 2026.
An online lottery featuring TV anime Dr. Stone merchandise has launched on Sega Lucky Kuji Online, with prizes including cushions, face pouches, plush mascots, acrylic stands, and more. Tickets are available until July 6, 2026.
San-X's Sentimental Circus character is appearing at Thank You Mart for the first time, with 17 limited items all priced at 390 yen (tax included 429 yen). Online reservations open May 8 at 12:00 PM, with in-store sales starting from early June.
A new large-size Shima Enaga plush toy featuring the mascot character Tre has been added to the Everyday crane game prize lineup, available at four Everyday amusement centers from April 27, 2026.
The slot game based on the anime Kabaneri of the Iron Fortress: The Battle of Unato is now playable on GAPOLI, the online game center service, along with a launch event, pickup gacha, and social media campaigns running through late May 2026.
Starting May 11, 2026, Starbucks Japan introduces two new strawberry drinks — one featuring chunky fruit pieces and another with chocolate chips — plus a nail art collaboration with ohora available exclusively on the Starbucks online store.
SwitchBot's AI partner robot KATA Friends has received a major update from April 30, 2026, adding LLM-powered conversation via Chikyugo Mode, two new eye designs, and a nickname recognition feature.
A collaboration campaign between TV anime Tougen Anki and entertainment venue ROUND1 is set to run from May 15 to August 16, 2026, featuring exclusive merchandise, collab menus, crane game prizes, and special events at select locations across Japan.
A new lineup of Whistle! content prints goes on sale via Print Kujira starting May 10, 2026, including calendars, illustration bromides, and 1-page comics that can be printed at convenience stores across Japan.
Animate stores across Japan are hosting the Yowamushi Pedal 100th Volume Anniversary Fair from May 8 to 31, 2026, featuring exclusive illustration card bonuses, an X giveaway, and special exhibits at the Ikebukuro store including the Onoda Sakamichi standing figure.
A second wave of Yowamushi Pedal merchandise is open for pre-order, including front hair clips featuring famous quotes and acrylic stands. Pre-orders close May 27, 2026.
A special fair featuring newly drawn "Water Gun Battle" themed merchandise from the TV anime Yu Yu Hakusho is heading to select Animate stores starting July 25, 2026, with an online pre-order campaign already underway.
From May 21 to June 7, 2026, Bull Pulu tapioca drink shops across Japan will host a collaboration with the TV anime "Yu Yu Hakusho," featuring specially drawn mini character merchandise including trading can badges, mini acrylic stands, and acrylic keychains.
The Zoff x Pochacco collaboration eyewear collection launches on May 22, 2026, with mint chocolate and gelato-inspired styles across 6 glasses and 4 sunglasses designs.
A 1/7 scale completed figure of Alisa Mikhailovna Kujo from the TV anime "Alya Sometimes Hides Her Feelings in Russian" has been announced by Good Smile Arts Shanghai, with a planned release in February 2027.
A grapefruit-flavored natural water drink with added salt and vitamin C, designed to help prevent heat-related illness, is arriving at stores across Japan on May 19.
Bandai Namco Entertainment is running a limited-time sale on the Nintendo eShop through May 31, 2026, with select Nintendo Switch downloadable titles discounted by up to 60% off.
A clamp-mounted desk plant shelf from BIBILAB's ビビプランツ line, the LPA-C230 holds up to three pots above the workspace with ventilated shelves and an extendable pole for attaching clip-on grow lights.
Calbee's popular Kataage Potato Salt Wasabi Flavor is back as a spring limited-edition release for 2026, featuring wasabi sourced from Azumino City, Nagano Prefecture, with enhanced wasabi heat and aroma.
CASETiFY has released the "Snappy™ Snap & Stick" collection featuring MagSafe-compatible accessories with powerful suction grip technology. K-pop group ILLIT's WONHEE serves as the campaign icon for this new lineup available from May 7, 2026.
British lifestyle brand Cath Kidston has unveiled three Japan-exclusive apron designs and three book bag charm eco bags as Mother's Day gifts, available at directly managed stores nationwide and the official online store. A limited-edition wrapped flower arrangement will also be available in stores on May 9 and 10.
Arimino's premium hair care brand COREME is undergoing a full renewal on May 12, 2026, with a new approach that targets age-related changes in both hair and scalp through a dual-care system spanning 4 series and 10 product types.
Dior Maison has launched a refreshed Dioriviera collection featuring the "Dior Arabesque" print across tableware, home accessories, and garden furniture — a tribute to Christian Dior's love of nature and art.
Good Smile Company's POP UP PARADE figure of Himmel from Frieren: Beyond Journey's End is now available for pre-order at Amiami, with a scheduled release in November 2026.
Fujiya is releasing bite-sized collaboration chocolates inspired by two popular Baskin-Robbins ice cream flavors — Chocolate Mint and Popping Shower — with an upgraded refreshing sensation perfect for the warmer season.
GYDA has released its Swimwear Collection 2026 web catalog, featuring three bikini styles that balance a relaxed vibe with a hint of sensuality. Online sales begin May 14.
Lineage2M has added two school uniform-themed class skins and a new Rare Agathion "Magic Clock," while a two-week event lets players earn exclusive rewards through three activity types.
The Japanese beauty media Mimi Beauty is hosting a free four-day online beauty event featuring luxury brands including Kao, NARS, and SUQQU, along with leading makeup artists.
A limited-edition revival of the 1989 Mitsuya Cider, Mitsuya Cider Classic goes on sale across Japan starting May 19, sweetened with sugar for a gentle, nostalgic taste.
NICI, the German stuffed animal brand celebrating its 40th anniversary, is releasing a new Hummingbird series starting May 13, 2026, featuring four items including pouches and a hairband.
Three spice products made with locally grown Okinawan island chili pepper — a coarsely ground ichimi, whole peppers for marinating, and a versatile furikake — went on sale from April 15, 2026, at Okinawa Prefecture retail stores and online.
The latest addition to the Saburoumaru single malt series, distilled using super heavily peated Islay malt, is launching in two expressions on May 21, 2026.
Brooklyn-based handmade accessory brand SCOSHA is coming to HOLLYWOOD RANCH MARKET in Shibuya for a two-day pop-up event on May 9 and 10, 2026, featuring a limited collection and personal orders with the designer herself.
Seiko 5 Sports is releasing four new Field series watches featuring a rotating compass bezel and Lumibrite-coated Arabic numeral indices for exceptional legibility in the dark. The watches go on sale June 5, priced between ¥52,800 and ¥56,100.
The second phase of Sonic Rumble Party's six-month anniversary celebration is now live, bringing a Sonic Adventure-themed event with exclusive skins and missions, plus Neo Metal Sonic shop items and a Pre-Season 7 revival.
The Starbucks® COFFEE OF THE DAY bottled coffee series is relaunching on May 19, 2026, with a bolder coffee taste, refreshed packaging, and a 30ml volume increase across both the Black and Café Latte varieties.
Belgian royal warrant chocolate brand WITTAMER is bringing two refreshing limited-edition cup desserts to its stores starting May 16, perfect for the early summer season.
A new Busse [Salted Caramel & Almond] by woofie features skin-on hazelnuts in the shell and Miyakojima snow salt with roasted almonds in the cream, available exclusively at Iito Lumine Shinjuku from May 8, 2026.
A new limited-quantity canned chu-hai featuring 5% domestic melon juice is set to hit shelves nationwide on June 16, with a premium package design capturing the lush sweetness of seasonal melon.
The mobile RPG Attack on Titan Brave Order kicks off the Golden Festival 2026 Second Half on May 1, 2026, featuring new Cheering Squad characters in a pickup gacha, limited missions with an exclusive Christa costume reward, a boost event, and a login bonus offering up to 3,000 red gems.
A 1/7 scale figure of Nozomi Sumizome from Yuzusoft's popular visual novel Café Stella and the Reaper's Butterflies is now available for pre-order in an amiami exclusive version that includes a smiling face part and optional open-chest upper body part.
The mobile RPG Epic Seven has added a new hero named Esther, announced on May 1st. A key character in EPISODE 6 Part 1 "Elegy of the End," she specializes in protecting teammates while continuously regenerating her own HP.
FamilyMart's new "Cho Mochimochi Pan" bread lineup, launched in April 2026, has reached 10 million cumulative sales — a record-breaking pace fueled by its uniquely chewy texture.
A new wave of Star Wars games has arrived in Fortnite, bringing iconic battles, cantina management, X-wing piloting, and a special Mandalorian and Grogu watch party event.
Starting May 16, 2026, Fujiya Restaurant is holding a lucky draw campaign at 20 locations nationwide. All dine-in customers receive one draw ticket per person, with prizes ranging from food coupons to Fujiya candy — and no losing tickets.
holo Indie, the hololive Production fan-made game brand, has reopened submissions for new titles from May 1, 2026, and is shifting to a seasonal system with three application windows per year.
Kameyama, a candle and incense manufacturer, is launching two types of Chiikawa pick-type birthday candles — just in time for the characters' own birthday.
DOLCE FELICE, the sweets brand produced by KEYUCA, has released its new Jewel Jelly — a sparkling early-summer dessert that layers fruit jelly with select fruit pieces in six distinct flavors, housed in a gemstone-cut cup.
New original goods featuring chibi character illustrations with a "Check Sailor" theme from King of Prism are now on sale via the online lottery service Marukuji, with prizes including acrylic dioramas, keychains, and can badges.
A long-awaited crossover between the fantasy RPG Legend of Kabala and TV anime Black Clover launched on May 1, 2026, bringing beloved characters Asta, Yuno, and Noelle into the world of Kabala for a limited-time collaborative event.
The smartphone card battle RPG Legend of Monsters is marking its 14th anniversary in May 2026 with a special campaign featuring login bonuses, casino events, and new gacha rolls.
Mary Quant Cosmetics is expanding its COLOURSHINE lineup with three new liquid eyeshadow shades and two new lip gloss shades, available from May 8, 2026.
MARY QUANT's water-blue themed "MIZUIRO COLLECTION" launches May 8, 2026, featuring fashion items and cosmetics inspired by the colors of early summer, along with a limited-time collaboration afternoon tea in Tokyo and Osaka.
New collaboration merchandise featuring TV anime Medalist and Sanrio Characters has gone on sale, with character pairs dressed in themed costumes available at Sanrio Anime Store Ikebukuro and Teleasa Shop locations, as well as online.
New MementoMori goods — including character acrylic stand figures and trading can badges — go on sale starting May 15, 2026. A 3.5th Anniversary POP UP SHOP will be held at Marui no Anime, 7F Shibuya Modi from May 15 to May 31.
SAMANTHA VEGA has released a Sanrio Characters collaboration summer collection featuring Hello Kitty, Cinnamoroll, My Melody, and Kuromi across basket bags, mini shoulder bags, and bag charms.
The SAWATCH-3 is a third-generation sauna-specific wearable from Tokyo-based 100plus, featuring real-time autonomic nervous system monitoring, improved heat resistance, and daily health tracking for sauna enthusiasts.
A limited-time event called "The Sleeping Dragon's Golden Land" begins in Shining Nikki on April 29. Players can earn up to 80 event-exclusive gacha items through daily logins and special campaigns during the event period.
The first in a new five-year annual series from Nikka Whisky highlights coal direct-fire distillation and features long-matured malt from the brand's founding year of 2000.
The 17LIVE live streaming app is launching its first collaboration event with mezzo piano junior, the iconic Heisei-era teen fashion brand. The event runs from May 1 to May 15, 2026, offering mezzo piano-themed gifts, digital prizes, and official character merchandise.
A limited-edition whisky lottery exclusive to Amazon.co.jp is now available, offering 466 tickets at ¥7,777 each. The Hakushu Aged 18 Years features as the top prize, available across just 3 of the 466 tickets.
KONAMI's popular arcade medal game series Anima Lotta marks its 15th anniversary in 2026, with a variety of limited events running through May 31 at amusement facilities across Japan and on the Konaste Medal Corner app.
A 1/7 scale figure of Entelechia from Arknights in her Promotion Stage 2 version is now available for pre-order at Amiami, featuring intricate scythe detailing, pearl and aurora painting, and a bat and rose themed base. Scheduled for release in February 2027.
Bandai Namco Entertainment is running a Steam key code sale on Amazon until May 3, 2026, featuring titles such as Ace Combat 7: Skies Unknown and Tekken 7 at up to 79% off.
The Bourbon-themed lottery returns with a refreshed lineup of nostalgic and cute merchandise, including pillows, cushions, blankets, keychains, socks, and more, available at retailers nationwide.
Four iconic characters from Is It Wrong to Try to Pick Up Girls in a Dungeon? are being turned into palm-sized block figures as part of the first-ever Mitacle Block collaboration, available for pre-order from May 1 to May 31, 2026.
The Nintendo Switch adaptation of the popular mobile title Datsugoku Gokko has claimed the No. 1 spot on the Nintendo eShop download-only software ranking, just days after its April 28, 2026 release.
A new FURYU Kuji lottery based on Touken Ranbu -ONLINE- is coming to convenience stores and hobby shops from May 16. The lineup features first-ever 3D figures of Heshikiri Hasebe and Shokudaikiri Mitsutada in their "Celebration Costume" outfits.
Two new titles in the Gakken Illustrated Reference Book LIVE series — covering birds and rocks/minerals/fossils — are available for pre-order at bookstores and online retailers across Japan, ahead of their June 25, 2026 release.
The fourth story event for the iOS/Android RPG Gintama: Smartphone Battle Chronicle is now live. Collect event coins in the Yagyu Arc, pull the SSR Yagyu Kyubei character, and earn a new universal evolution material through a limited repost campaign.
HOBBY SEARCH is now accepting pre-orders for a limited-color exclusive soft vinyl figure from the CCP Middle Size Series — the Godzilla 2000 Millennium BLAZE Reflection Ver., featuring a fiery coloring and special aurora film inside that creates rainbow color shifts depending on the viewing angle.
A new whisky lottery campaign is now accepting pre-orders with 377 limited entries. The top prize is the rare Hakushu 25 Year Old Single Malt Japanese Whisky, alongside other highly sought-after Japanese whisky expressions.
Nijigen COSPA is releasing three limited All-Print T-Shirt Sets with stickers for THE IDOLM@STER 20th Anniversary MORE RE@LITY LIVE IDOL WORLD SUPER FESTIVAL 2026, available for pre-order at ASOBI STORE from April 30 to May 10, 2026.
An online lottery featuring newly drawn China dress illustrations from Kare ni Irai Shite wa Ikemasen is now available through the DRAW!DRAW! service, with prizes including oversized acrylic stands, acrylic cards, glitter can badges, and illustration card sets.
A Nendoroid of Kasane Teto based on her VOICEPEAK text-to-speech software form is set for release in October 2026, priced at 7,800 yen.
Women's fashion brand LAUTREAMONT is hosting a Summer Fair from May 13 to 24, 2026, with an original coin case offered to customers spending ¥35,000 (excl. tax) or more, plus a limited edition scarf-print shopper bag for all shoppers.
Mexican goods brand Letra has introduced new pink colorways to its mercado bag lineup for summer 2026, offering a range of shades from vibrant to muted — including soft pairings with blue — for wearers looking to add a pop of color to their everyday looks.
AMNIBUS has launched pre-orders for 11 new items from the TV anime Makeine: Too Many Losing Heroines!, including original illustration trading acrylic cards, glitter can badges, life-size tapestries, and more in a Beach Date ver. design.
Japanese furniture maker Maruni Mokko has taken part in a collaboration project between Paris Saint-Germain and Astro Boy, releasing a limited-edition walnut wood sculpture of the iconic character alongside ceramic and soft-vinyl versions by two other Japanese craft partners.
Starting from April 22, 2026, Mary Chocolate is rolling out a lineup of summer-limited chilled sweets perfect for Obon gifts and homecoming season, including new frozen dessert sets, fruit jelly assortments, and custard puddings.
Morinapo (Moriyama Napoli), a frozen pizza brand based in Kanazawa, Ishikawa, is offering its "May Monthly Pizza Set" — a three-pizza bundle featuring teriyaki chicken, cream with pancetta, and shrimp with basil sauce — available through May 31, 2026.
The mobile romance simulation game "Mugenro and the Sleepless Butterfly" is running a limited-time story event and 1.5th Anniversary Gacha Part 1 starting May 1, featuring exclusive in-game rewards and three new limited cards.
A limited-edition fresh dorayaki filled with white peach and white peach jam cream is now on sale from Nagomi Yoneya, available through late August 2026.
Around 60 vendors selling antiques, interior goods, and clothing from Europe, America, and Japan will gather at the Nara Convention Center Tenpyo Square on May 9 and 10, 2026.
PRIME 1 STATUE's Concept Master Line adds a 1/5 scale vignette of illustrator necömi's debut art book cover "Love is Overflowing," with pre-orders now open and release slated for 2027.
A 1/7 scale completed figure of popular NIJISANJI VTuber Nozomi Ishigami is now available for pre-order at AmiAmi from brand A・DIMENSION, with a planned release in July 2027.
A 1/4 scale figure of Breddy from the Cooking Oil Squad in Goddess of Victory: NIKKE is now available for pre-order at AmiAmi, priced at 49,500 yen with an October 2026 planned release.
The beloved "Bunny Boy" designs from the popular mobile game Obey Me! are being made into figures for the first time, available for pre-order in both Japan and the United States starting May 1, 2026.
PAW Patrol: Dino World, a 3D open-world action-adventure game set on the dinosaur-filled Dino Island, is heading to Nintendo Switch, PlayStation 4, and PlayStation 5 on July 31, 2026, with a physical Nintendo Switch version also available for pre-order.
Ron Herman stores across Japan will carry a new exclusive Pendleton blanket from May 23, featuring the Wyeth Trail pattern reimagined in near-white, faded tones.
Good Smile Company is releasing a new POP UP PARADE figure of Frieren from Frieren Beyond Journey's End, featuring the character in a braided hairstyle. Pre-orders are open at Amiami, with a scheduled release in October 2026.
The Puchi Licca-chan San-X Universe Collection, the second installment of the popular mini doll series, will go on sale on June 27, 2026. The mystery box set features seven variations including Rilakkuma, Sumikko Gurashi, and a secret type, priced at 1,650 yen each.
Puyopuyo!! Quest kicks off its 13th anniversary second-wave campaign on May 1, 2026, featuring a free 101-draw login bonus, a timed puzzle event, and a new gacha introducing two new characters — Shinayaka Kitchen no Towa and Yokubari Kitchen no Furushu.
CABANABASH, Ron Herman's summer-only label, is releasing its 26SS collection at Ron Herman stores and online from May 9, featuring stretch bottoms, swimwear, linen dresses, and handwoven bags inspired by Hawaii's Haleiwa old town.
The dress-up raising game Sugar Doll has kicked off a spring-themed seasonal limited event on May 1, 2026, featuring the exclusive limited-time doll "Spring" and a new nemophila field background pack running through May 31.
Eight one-of-a-kind stuffed animals made from unused Tokyo Soiree formalwear went on sale at Isetan Tachikawa in a 14-day limited event — five of the pieces found new homes.
Japanese optical equipment maker Vixen is rolling out a renewed MetalHolder loupe series starting May 14, covering four categories and 11 models designed for everything from nature observation to professional inspection work.
A POP UP PARADE L Size completed figure of Coco from the TV anime Witch Hat Atelier is now available for pre-order at Amiami. Produced by Good Smile Company, the figure stands approximately 190mm tall and is scheduled for release in November 2026, priced at ¥9,800 (tax included).
Yakuza Online marks its 7.5th anniversary on May 21 with a new LR rarity tier, free daily pulls, login bonuses, and more campaigns running throughout May and into early June 2026.
ZenPop's May 2026 subscription box takes inspiration from fan requests for horse-themed stationery, bringing together farm animal motifs and hands-on craft items for international stationery lovers.
Two new limited-time ★5 shikigami — Asuka and Futunomitama — have been added to DMM GAMES' Ayakashi Rumble!, alongside the Ayakashi Assault Event where players can obtain ★5 Momochi as a reward.
BELLEMOND's MiraHanaFAN, a handy fan with a built-in actress mirror that went viral for looking like a cosmetics compact, is holding a one-day app-limited time sale on Rakuten from May 1 to May 2, 2026.
UNION STATION by MEN'S BIGI has released an exclusive Beverly Hills Polo Club coordinated setup pairing a cotton piqué logo T-shirt with nylon shorts — an effortless summer look that balances relaxed comfort with polished style.
Chapter 9 of the main quest in the seal-collecting RPG Bikkuriman Wonder Collection has launched, introducing two new ☆3 characters alongside a damage challenge event and a series of Golden Week campaigns.
CHAOS WORLD, a new MMORPG developed by VALOFE and operated in Japan by G.O.P, officially launched on April 29, 2026 across iOS, Android, and Windows PC, surpassing 1 million global pre-registrations with an enhanced reward lineup.
A new chapter has arrived in CODE GEASS Lelouch of the Rebellion Lost Stories for smartphones and PC, bringing a limited-time campaign with training materials and Sakuradite rewards, along with a pickup scout featuring two new pilots.
The women's fashion brand Droite lautreamont has unveiled its 2026 Summer Collection visuals on the official online site "J Lounge," featuring resort casual styles crafted from natural and functional fabrics.
The inaugural FENDI Design Prize was held during Milan Design Week in April 2026, drawing over 70 entries from leading design schools worldwide. Gustav Craft's furniture collection "VIA" was selected as the first-ever winner, with the project set to be presented at Design Miami in December 2026.
Japanese fragrance brand FERNANDA is launching its limited-edition "Ajisai Collection" on May 1, 2026, featuring 17 items with a delicate hydrangea-inspired scent designed to bring comfort and calm throughout the rainy season.
DMM GAMES' turn-based strategy simulation Girls Creation is marking 2.5 years since launch with a login bonus offering up to 150 gacha tickets, a box gacha event, and limited-time pickup gachas starting April 30, 2026.
Starting May 18, 2026, 21 Grand Mercure and Mercure hotel restaurants across Japan will offer a seasonal summer dinner buffet centered on World Street Food and Three Authentic Curries, running through October 31.
A new lineup of merchandise based on "The Great Jahy Will Not Be Defeated!" is arriving from Nijigen COSPA in mid-July 2026, including a renewed "Makai Fukko" T-shirt, an acrylic stand, a beer mug, tote bags, and a pass case. Pre-orders are now open.
Hatsune Miku: Colorful Stage! is running the Tracing Warm Memories in-game event and Cherished Memories Gacha starting April 30, 2026, bringing new members, live costumes, and hairstyle customization options.
The official YouTube channel for the long-running toy candy brand "Hone Hone Zaurus" is set to open on April 30 at 8:00 PM, featuring four original video series for fans of all ages.
Korean skincare brand ISNTREE is participating in the Loft K-Cosme Festival 2026SS, offering an exclusive pre-release of their 500 Da ultra-low molecular hyaluronic acid sheet mask at selected Loft stores from April 18 to May 29, 2026.
A new gem princess has made her debut in the 3D idle RPG Jewel Princess Reincarnation. Cuprite brings a fresh disruption playstyle, along with limited gacha events and a new story chapter.
New merchandise featuring scenes from the "Culling Game" arc of TV anime Jujutsu Kaisen is now available for order on the online shop "THE Chara," with orders accepted from April 30 to May 11, 2026.
KURAND's online shop introduces a summer-exclusive white sangria combining white wine, mint tea, and three types of domestic Japanese citrus, now available through a crowdfunding campaign.
The popular foldable cordless living fan from Life on Products now comes in a large size, featuring auto oscillation, LED lighting, external device charging, and disaster preparedness utility — available from May 2026.
Swedish ceramicist Lisa Larson's beloved Moonlight Mia ceramic cat is back in stock at Tonkachi Store for the first time in over a year and a half, available in limited quantities.
Live2D JUKU has released its original music video "Abandoned Planet" on April 26, 2026, a fully Live2D-animated adventure set in a desolate world, featuring music by vocaloid producer millstones and character design by illustrator yo-Shimizu.
A collaboration tote from L.L.Bean and SALON adam et rope' arrives in two nuanced brown shades — Beige and Kinari — beginning May 1, 2026.
A MARIHA pop-up event is coming to Tomorrowland in Marunouchi and Osaka Takashimaya, showcasing the brand's popular coin necklaces alongside special order pieces including the diamond-accented "Indian Inspiration" and pearl-adorned "Moon Tears" collections.
Good Smile Company's POP UP PARADE L size figure of Estelle Bright from Trails in the Sky 1st Chapter is now available for pre-order at Amiami, with a planned September 2026 release priced at ¥8,800.
A new story event "Lord of Illusory Genesis, Sieora" is now running in Quiz RPG: The World of Mystic Wiz, featuring a limited gacha with four new characters and a Golden Week campaign through May.
A special live concert featuring music from RAIDOU Remastered: The Mystery of the Soulless Army and Shin Megami Tensei V: Vengeance is coming to Yokohama Bay Hall on August 23, 2026, with the first-ever Asia performance in Taipei that September. Ticket lottery is now open.
Apple pie specialty shop RINGO is releasing a new seasonal flavor, the Baked Custard Apple Pie Lemon, featuring Setouchi lemon jam blended into its signature custard cream.
Freshly baked custard apple pie shop RINGO is launching two summer-exclusive open-style fruit pies — one bursting with sweet mango and one topped with tangy cherry — starting May 15, 2026.
Okayama-based confectionery maker Sun Lavieen is launching two seasonal sweets — a Setouchi Lemon Waffle and a Setouchi Lemon Cake — at supermarkets nationwide from May to July 2026.
Seven Knights Re:BIRTH received a major update on April 30, introducing the new legendary NightCrow character "[Blood of Spirit Mages] Karasume" along with a new scenario event, login bonuses, new costumes, and character adjustments.
A lineup of collaboration merchandise featuring characters from Shinigami Princess and the Monster of the Library of Miswritten Books is available for pre-order through the Village Vanguard online store from April 30 to May 17, 2026.
The Star Detective Precure! Exhibition coming to Yokohama from May 15, 2026 has unveiled its weekday-only entrance gift, repeat visitor present, and the complete merchandise lineup.
Suntory's popular fruit canned cocktail brand Suntory -196 (minus one ninety-six) is rolling out renewed versions of its three signature flavors — Double Lemon, Shine Muscat, and White Peach — across Japan from early May 2026.
Suntory's beloved "Kinmugi" brand is releasing a summer seasonal limited edition nationwide from June 23, 2026, featuring a fruity, layered aroma and a vivid water-balloon-themed package inspired by Japan's summer night festivals.
Suntory is launching a new salt lemon sour flavor under its popular Nonaru Sakaba non-alcoholic line on June 30, 2026, available nationwide for a limited time.
A limited whisky lottery guaranteeing two bottles per entry — including the chance to win both Yamazaki 18-Year Single Malt Whisky and Hibiki 21-Year — went on sale starting April 28, 2026.
Usamaru Kitchen has launched early May limited stages where players can obtain a new Usamaru Marching Band costume and a revival Blue Sky Outing (Usako) costume, along with login bonuses featuring seasonal ingredients.
Two 1/7 scale completed figures of Uzaki Hana and Uzaki Tsuki in cheerleader outfits from the TV anime "Uzaki-chan Wants to Hang Out! ω" have been announced by MuseMolds, with a planned release in September 2026.
A collaboration event between White Cat Project NEW WORLD'S and the TV anime Fire Force has launched, bringing Special Fire Force Company 8 members including Shinra, Arthur, Maki, and Tamaki into the White Cat world.
The 3D dungeon RPG Wizardry Variants Daphne adds the new Healer class and Fairy race on April 30, 2026, along with the legendary adventurer Unwithering Flower, Anemone (voiced by Kana Hanazawa), a new adventurer Camille, the new quest Forgotten Pharmaceutical Techniques, and various campaign events.
Boston-born casual lifestyle brand '47 is releasing a new lineup of embroidered caps featuring Mickey & Friends and Winnie-the-Pooh characters, available from May at the official online store and retailers nationwide.
A new spring-only treat has arrived at 7-Eleven stores — a butter-rich cookie drizzled with a rich strawberry chocolate fondue, jointly developed by confectionery brand BUTTER STATE's and Seven-Eleven Japan.
An online lottery celebrating Misaka Mikoto's May 2 birthday has launched on Kujibikido, featuring newly drawn illustrations from the TV anime A Certain Scientific Railgun T. The lottery runs from May 2 to May 28, 2026, with prizes including acrylic stand figures, B2 tapestries, and can badges.
Armani Beauty is launching the Prisma Flash Lip Balm on May 8, 2026, combining pearl-like radiance with vivid, translucent color in 10 shades — including a pH-reactive Rose Flash.
atmos pink is releasing a gingham check-accented custom Puma H-Street design called "H-STREET atmos pink PICNIC." Pre-orders open April 24, with the in-store release scheduled for May 2, 2026.
Bears Rock has launched the Choiwaru Usagi Sleeping Bag, a new two-size sleeping bag designed for parents and children to use together, featuring a playful rabbit ear design in cool black and purple tones.
Three limited-edition packs of Bifesta's popular carbonated foam facial wash are now available, featuring the globally beloved Esther Bunny character from artist Esther Kim.
Korean eyewear brand BLUE ELEPHANT is offering discount coupons on 7 Japan-exclusive items through its official online store starting April 29, 2026, marking the brand's first-ever discount campaign in Japan.
New Bocchi the Rock! merchandise is now available to order through the CharaON! online shop, featuring the main characters in maid outfits across three product types.
Boul'Mich's collaborative Peaceful Macaron project with food art painter Izumi Kamoshida enters its second year, featuring new designs with seasonal flowers arranged in a heart shape and a white dove symbolizing peace.
A permanent Brown Dust II merchandise shop opens in Akihabara on April 29, 2026, featuring 57 brand-new items and a Grand Open Fair running through May 31.
Calbee's Pizza Potato chips are getting three limited-edition Kirby collaboration packages available at convenience stores across Japan from late April 2026 through early June 2026.
A limited-edition soft vinyl figure of Hedorah in an exclusive "Venom Prism" colorway has launched for pre-order at the arktz&DBA online shop, crafted by CCPJAPAN with high-quality clear gradient coloring.
The online lottery "eeo lottery" featuring Corrector Yui is now on sale at eeo Store online, offering Japanese outfit-themed original illustrations and GraffArt merchandise including canvas boards, acrylic stands, and more.
To celebrate the broadcast of Magical Sisters LuluttoLilly and the 40th anniversary of Studio Pierrot's magical girl series, "Creamy Mami, the Magic Angel 40th Anniversary Blu-ray BOX" (Special Limited Edition) goes on sale April 29, 2026, priced at ¥39,600.
Two new Disney character bread varieties featuring Mickey & Minnie and Chip & Dale packaging go on sale from May 1, 2026, each including one of 24 sparkling metallic collectible stickers.
A pop-up store for Hong Kong-based fashion brand FUTURE CLASSICS is coming to TOMORROWLAND LUMINE Shinjuku and Futakotamagawa stores, featuring crossbody bags, bucket bags, and other seasonal pieces, with an original scarf gift for purchasers.
A 1/7 scale figure of Saki Hanami from Gakuen Idolmaster in her "Re;IRIS Ver." stage costume is now available for pre-order at COCOstore, with the reservation period open until July 30, 2026.
Good Smile Fest 2026 Tokyo, a two-day figure showcase featuring over 1,000 exhibits, is coming to Bellesalle Akihabara on June 6 and 7. Paid early access tickets for the June 5 preview evening are now available via lottery.
HEREU, a Spanish brand known for its artisanal bags and shoes, is holding a limited one-week pop-up store at Hankyu Umeda Main Store featuring the 2026 Spring/Summer collection.
Japanese ladies' brand jouetie teams up with hat-focused accessories brand kaorinomori for a special collaboration, featuring five items blending girly charm with jouetie's signature edge. Pre-orders open May 3, 2026.
Three classic manga works by Kiriko Nananan — strawberry shortcakes, The Color of Candy Is Red, and a works commentary collection — launched as digital editions on April 27, 2026, with nine more titles scheduled to follow.
Tokyo-based crepe brand Korot is rolling out four May-only limited flavors led by the Dubai Chocolate Crepe, alongside the grand opening of its official online store for delivery across the Tokyo metro area.
LAH has added new SV925 necklaces and a ring to its GRANULE series, showcasing a polished ball chain design that brings both casual and modern character to any look.
Legeclo: Legend Clover on DMM GAMES is celebrating its 4.5th anniversary with a free daily 10-pull gacha through May 12, where the 100th pull guarantees an SSR character. New characters Joker & Lü Bu, Kirin, Artorius, and Overlord are also joining the roster.
The smartphone MMORPG Logres of Swords and Sorcery: Goddess of Ancient has been updated with new quests and rewards in the ongoing Shishin En event, alongside limited-time weapon gacha banners and a Golden Week login bonus of 100 gacha tickets.
For the first time in the 48-year history of Pai no Mi, Lotte is releasing a new variety featuring a melting milk cream filling instead of chocolate, arriving in stores nationwide on May 12, 2026.
Louis Vuitton has released a new collection of men's bags and leather goods in Monogram Surplus Canvas, featuring embossed texture and subtle camouflage-inspired Monogram patterns, as part of the 2026 Pre-Fall Men's Collection.
Number Rock has launched a special collection featuring visuals from the iconic 90s TV anime "Yu Yu Hakusho," with items including exclusive silkscreen-printed T-shirts, denim tote bags, and enamel mugs available for order starting April 27, 2026.
Primavista, the base makeup brand from Kao Corporation, is releasing limited edition Pocket Monsters special packages in two phases — a UV primer in four character designs from May 9, and a pre-makeup gel wash from July 11, 2026.
Nijigen COSPA is launching a new merchandise lineup for the original TV anime "Princession Orchestra," covering all three princesses. Items include acrylic stands, T-shirts, pass cases, and large tote bags, with pre-orders open until May 24, 2026.
Sega has unveiled the 2026 annual schedule for its official Puyo Puyo esports tournaments, including the continuation of the Puyo Puyo Global Ranking Series and the debut of a new competition that bridges the gap between pro and amateur players.
The iconic backpack from ROCO NAILS, a fashion brand beloved by Gen Z high school girls and trending on TikTok, is launching as a miniature capsule toy. The "ROCO NAILS Mini Color Backpack Mascot" comes in 5 colors and will be available in capsule vending machines across Japan from late April 2026.
The second release in the Royal Mint's Winnie-the-Pooh 100th anniversary coin series is now on sale, featuring a "Loyalty" theme and depicting Christopher Robin and Pooh walking together. Both a color silver and a gold coin are available exclusively through Coin Palace in Japan.
The 5th Anniversary Festival for Sangokushi: Shinsen is about to begin, bringing free ★5 generals, up to 50 recruit tokens, over 6,000 gold coins, and more than 1.7 million yen in prize money through the new Bunbu Taiketsu competition mode.
Five pixel art-style flip phone keychains featuring Hello Kitty, My Melody, Kuromi, Pompompurin, and Bad Badtz-Maru are rolling out at Aeon Fantasy's cashless "Kapuebo" capsule toy machines.
Skymark Airlines has announced additional charter flights on popular routes for May and June 2026. The travel booking platform Good Trip Express (グットリ) has updated its booking system to reflect these flights, making dynamic packages — combining flights and hotel accommodations — available for booking starting April 28, 2026.
The popular shy character TERE TERE Chan is getting its first-ever POP-UP SHOP at Shibuya Sakura Stage from May 26 to June 10, 2026, featuring exclusive merchandise including a sold-out plush charm.
Az Maker has opened pre-orders for acrylic coasters featuring five characters from the TV anime "The Shiunji Family Children" on the charaON! online store.
Outdoor brand TOKYO CRAFTS and Ketsumeishi's camp project KTM CAMP have teamed up to release two tent models and an umbrella, with pre-orders opening on April 28, 2026.
A new lineup of TV anime Tougen Anki merchandise featuring brand-new illustrations is now on sale at Animate stores nationwide and online, with a postcard giveaway fair running through May 17, 2026.
Starting from Showa Day on April 29, Ueshima Coffee Ten is offering three limited-time menu items inspired by Japan's Showa-era café culture — a classic Milk Shake (¥950), Cinnamon Toast (¥530), and a store-exclusive Meat Spaghetti (¥980).
New Unajiro-kun merchandise, including three bromide designs and additional coloring pages, is now available for printing at FamilyMart's in-store multi-copy machines starting April 27, 2026.
To mark Yumihari-no-Oka Hotel's 30th anniversary, a new retort food series is now available, letting you enjoy the flavors of the hotel's kitchen and Zona ITALIA restaurant at home.
A special pop-up shop celebrating the Blu-ray release of the Zombie Land Saga Yumeginga Paradise film is set to open at AKIHABARA Gamers main store from May 27, 2026.
The mobile puzzle game Alya Sometimes Hides Her Feelings in Russian Puzzle Party! has launched a limited-time event bonus pickup gacha featuring five characters in negligee outfits, alongside the high-score ranking event Dokidoki! Pazudere Pajama Party! VS Masha starting April 26, 2026.
Beard Papa's is bringing back its popular seasonal "Gyokuro Matcha Cream Puff" for a limited time from May 1 to June 30, 2026. Filled with a luxurious cream blending Uji matcha and premium gyokuro, and stuffed into a crispy chocolate cookie choux pastry, it delivers a rich tea aroma and perfectly balanced sweetness.
BREEZE, a children's fashion brand with around 140 stores nationwide, has released a collaboration collection with Tomica, the long-running diecast minicar series. The lineup covers graphic T-shirts, aloha sets, amphibious pants, pajamas, and an outdoor hat, available in stores and online from April 24, 2026.
A 1/7 scale figure of Nozomi Suminome from the popular visual novel game Café Stella and the Reaper's Butterflies is now available for pre-order, with a February 2027 release planned.
Japanese chocolate mail-order site Chocolatnavi has published a new feature spotlighting artisan macarons from acclaimed patisseries across Japan — each crafted with the depth and refinement of a full dessert.
An online lottery on Marukuji is offering original character goods for TV anime Dekin no Mogura, themed around angels and demons, with newly drawn illustrations and a no-lose format running through May 24, 2026.
Emporio Armani has launched a curated Mother's Day gift page featuring accessories and bags that blend everyday elegance with refined design, timed for May 10, 2026.
A new "Flocky Figure" featuring Black Myaku-Myaku, the official mascot character of Expo 2025 Osaka, Kansai, Japan, is set to launch in late April 2026, with five varieties available at official stores and retail locations across the Kansai region.
New monitor plushies, mascot keychains, and embroidery stickers featuring Toro from Doko Demo Issyo are available for pre-order from April 24, 2026, with in-store sales beginning May 2 at the "Torofes" fan event and the Tokyo Solamachi pop-up store.
A series of pop-up events tied to the HATSUNE MIKU EXPO 2026 North America tour will be held at 8 BOOKOFF USA stores across the country from April 24 through June 28, 2026, offering fans both in-store and interactive experiences.
HIKE directed the video production and illustration for the lyric video of "Bloody Scarlet," the character song performed by Scarlet El Vandimion from the TV anime May I Ask for One Final Thing?, combining dynamic typography with a bold red-based visual style to convey the character's strength and elegance.
Finnish design brand Iittala is launching a limited-edition collaboration with Pokémon to celebrate the franchise's 30th anniversary, pairing its iconic Origo tableware series with Pikachu in a collection that goes on sale May 1, 2026.
To celebrate Star Wars Day on May 4th, jewelry brand JAM HOME MADE is offering free shipping on its Star Wars collection from April 25 to May 10, 2026.
Children's clothing brand klädskåp is releasing its first collaboration with Kobitos Encyclopedia — the beloved illustrated book series celebrating its 20th anniversary in 2026 — starting April 29, 2026, at nationwide stores and the official online shop.
The second installment of "Koga Craft Ice &," a local gelato brand from Koga City, Ibaraki Prefecture, has launched two new flavors featuring beloved long-selling biscuit snacks from Yamazaki Biscuit Co., Ltd.
A one-year seabed aging experiment for KOICHI (Rice Whisky), a Japanese rice whisky brand, is set to begin in the waters off Kushiro, Hokkaido, with a crowdfunding campaign now open on CAMPFIRE.
The hexagonal puzzle game LINE POP2 is running a collaboration event with Ojamajo Doremi Dokkān!, featuring limited-time characters, special login bonuses, and various in-game events from April 24 through May 22, 2026.
On the 10th anniversary of Aqours' 2nd single "Koi ni Naritai AQUARIUM," digital figure Holomodels featuring the iconic costumes are now available online via X Market and in-store at Numazu's premium shop, with previously online-only Spacial Discs also launching in serial card format.
Eight new stationery items from the mojojojo stuffed toy and gift brand are hitting stores on May 2, 2026, featuring adorable plushie characters dressed in fashionable clothes and hats under the PATTERN COLLECTION theme.
The seasonal "Awaji Island New Onion Burger - Japanese Soy Sauce Style" returns to MOS Burger locations in Kansai, Chugoku, and Shikoku from May 7 through mid-May 2026, featuring fresh spring onions grown by contracted farms on Awaji Island.
Tabio's Kutsushitaya brand is teaming up with Narumiya International's beloved "Heisei retro" characters ANGEL BLUE and mezzo piano for their first-ever collaboration sock collection, launching May 1st at 149 Kutsushitaya stores and the Tabio online store.
Nitori has expanded its popular shelf-compatible cold water pitcher lineup with two new sizes — 1.0L and 1.5L — designed to fit neatly into standard refrigerator shelves and door pockets.
A collaboration between Ojamajo Doremi and Village Vanguard is now accepting online pre-orders, featuring nine types of merchandise with newly drawn illustrations of the magical apprentices in a Village Vanguard setting.
The new "Oversize" plushie series from Bushiroad Prize features all five MyGO!!!!! characters dressed in casual oversized outfits, available as mini-crane prizes at game centers across Japan from April 24, 2026.
Two new tarts are joining Pasco's "Mitasare Sweets" lineup on May 1, 2026 — a rich Hokkaido cream cheese tart and a vibrant Okinawan purple sweet potato tart, both inspired by regional flavors from across Japan.
An immersive exhibition devoted to Pingu opens at the newly launched YURAKUCHO MUSEUM inside Tokyo International Forum from July 10 to September 6, 2026, featuring rare clay models from the original production, photo spots, and hands-on activities.
A new online lottery featuring original character goods from the TV anime Princession Orchestra has launched on Marukuji, running from April 27 through May 31, 2026.
Starting May 1, 2026, Ramely — a caramel sweets brand at Hakata Station in Fukuoka — releases its popular Salty Caramel Cookies as a limited-time summer item, featuring Okinawa yukishio salt paired with crunchy toffee chips.
The MMORPG Red Stone received a major update on April 23, 2026, introducing the new field "Festival of Glory" and a lineup of Golden Week limited events running through May 21.
Paper goods brand Furukawa Shiko and confectionery maker Sanritsu Seika are teaming up for a new stationery series called "SanritsuMart," featuring retro-style designs inspired by beloved snacks including Kanipan, Genji Pie, Kanpan, and Choco Bat.
Kotobukiya is releasing a 1/7 scale complete figure of Teoritta, the Sword Goddess from TV anime "Sentenced to Be a Hero: The Prison Records of Penal Hero Unit 9004," scheduled for October 2026 at a reference price of 27,500 yen.
Starting May 1, 2026, the NARUTO & BORUTO Shinobi-Zato attraction at Nijigen no Mori on Awaji Island is celebrating the birthdays of Choji Akimichi, Deidara, Kawaki, and Iruka Umino with exclusive limited-edition original stickers.
Soumah's Crescent Moon Brut 2020 has arrived as a remarkable debut in bottle-fermented sparkling wine, earning a gold medal at Decanter World Wine Awards 2025 and Best Sparkling honors at two prestigious Australian competitions.
Two Point Museum is getting an art-themed DLC called "Arty-Facts" on May 7, 2026, bringing new art exhibits, an Art Studio room, and a new expedition map to PS5, Xbox Series X|S, and PC (Steam).
washo has launched "Mala Tang Kiss," an 8-shade lip line with film-forming technology designed to stay intact through hot, oily foods like mala tang. Available from April 24, 2026.
Tachibana E Sake Shop's 122nd whisky lottery features Suntory Yamazaki Aged 18 Years as the top prize, with 466 limited entries at 3,980 yen plus shipping, available from April 27, 2026.
Anne Hathaway attended the "A Night With Runway" gala in London for The Devil Wears Prada 2, wearing a custom-made Louis Vuitton grey and black silk satin boned-bodice ankle-length column dress with a voluminous overskirt.
Korean skincare brand Anua is hosting a limited-time popup at Shibuya Loft from April 25 to May 10, 2026, where visitors can try its vitamin-infused UV care lineup, experience UV camera demonstrations, and enter lucky draws with each qualifying purchase.
Japanese bag brand AS2OV and select shop NEPENTHES have teamed up for the first time, releasing an exclusive waterproof suede drawstring bag in two colorways in Japan from May 1, 2026.
BAKE CHEESE TART is launching a new seasonal tart featuring Setouchi lemon and coconut, available from May 15 to June 30, 2026.
California-born eyewear brand Black Flys and select shop FREAK'S STORE have launched a special exclusive collection of three custom sunglass styles, each featuring gold FREAK'S STORE branding and exclusive lens colors.
A direct fire hot sandwich maker featuring the "Bread Thief" character is now available exclusively at Village Vanguard, priced at 3,960 yen including tax.
Brown Dust II has added a new character cassette titled "Miracle★Twinkle," following three magical girls running a small agency, along with a limited-time costume pickup event.
CAMPERLAB has released its 2026SS campaign, presenting the season's collection through an intuitive, glitch-infused, hand-drawn visual perspective set against a stark cityscape.
The Capcom TV Challenge!! livestream program will feature the Tosa Brothers (Yuki and Takuya) taking on Pragmata for Nintendo Switch 2, streaming live on the Capcom Channel YouTube on April 24, 2026 at 8:00 PM.
The 5th edition of Chiikawa T-SHIRTS FES launches pack T-shirts (two-shirt sets) with a puffy sticker novelty at KIDDY LAND stores nationwide and the Talking online shop from April 24, 2026.
The second Nintendo Switch port in the Court of Darkness series launched on April 23, 2026, bringing five new princes and their dark fantasy romance stories to the console in widescreen.
The Japanese splatter horror game CRUELTY, developed by indie creator 838S MANIACS in collaboration with C&R Creative Studios, launched on Nintendo Switch, PS5, and PS4 on April 23, 2026.
The school romance visual novel D.C. Re:tune - Da Capo Re:tune -, a full remake of the beloved 2002 classic, is holding its first-ever download sale with 25% off on Nintendo Switch, Steam, and DMM GAMES through May 6, 2026.
Choro-Q miniature toy cars inspired by Edogawa Conan and Haibara Ai from Detective Conan / Case Closed are now on sale at AMNIBUS, the anime and manga goods shop. Limited quantities available at ¥2,178 each.
Survival life simulation game Dinkum is now available on Nintendo Switch 2, and the Steam version has received a major update marking the one-year anniversary of its official release.
Dragon Knight Academy, a new adventure action RPG by Ujoy Games, officially launched on April 23, 2026. Players who start now can claim generous rewards including a ★7 SSR dragon beast and the SSR pet Totori.
Drip Trip, a coffee bean specialty brand with over 300 varieties roasted after each order, has released a new "No-Miss! Bean Gacha" product on Rakuten as of April 19, 2026. Shoppers can choose their preferred roast level and receive a random selection of beans.
The estaa REIKYAKU Parasol, a sun-and-rain parasol developed with radiative cooling fabric that requires no energy to lower surface temperatures, has returned for the 2026 season after selling out last year.
The competitive 3D puzzle game Fruit Mountain Party has launched across three platforms on April 23, 2026, with a limited-time 37% discount on select bundles and an X follow-and-repost campaign offering luxury fruit gifts from Shinjuku Takano.
A new Girls Craft kit from Gakken is now available for pre-order, letting you handcraft 10 types of cute animal-themed candy-style squeeze toys — from Long-tailed Tit Daifuku to Unicorn Marshmallow — using special gummy resin. Scheduled for release on May 28, 2026, priced at 2,750 yen (tax included).
The character collaboration brand GARRACK is releasing its second One Piece smartwatch series, this time inspired by the Four Emperors — Buggy, Shanks, Teach, and Luffy. Pre-orders open April 27, 2026, with general sales starting May 29.
A larger-sized soft vinyl figure of SHIDORO from the popular gun-girl RPG Goddess of Victory: Nikke is set for release in September 2026, featuring a functional coin slot on the back.
GODIVA Japan and Fukui's century-old confectionery shop Hayakawa have teamed up to release "Habutae Kurumi White Chocolate & Matcha," a new collaboration sweet that merges Japanese and Western confectionery traditions. Sales begin at GODIVA Seibu Fukui on April 28, 2026.
The Iwami Ginzan lifestyle brand Gungendo has launched its new summer collection "Kaze no Fuku" (Clothes of the Wind) from April 23, 2026, featuring five standout natural-fiber fabrics crafted by artisans from across Japan.
HAKUBA GIN, a craft gin made using botanicals harvested from Hakuba Village's forests, has been selected as a finalist in three categories at the 105th ADC Annual Awards — one of the world's most prestigious design and advertising competitions.
A lineup of original merchandise from the anime Hetalia: World Stars, themed around the newly drawn "Fruit Party" costume designs, is now available for pre-order at Chara-log and anime shops nationwide through May 24, 2026.
Hoshino Resorts has partnered with Shueisha to launch a collaboration featuring five popular manga artists, each creating an original travel story to bring the character of one of the group's five hotel brands to life.
SOLID BAR on the 13th floor of Hotel Oriental Express Kagoshima Tenmonkan is adding a dessert-focused evening experience with a new "Dessert BAR" launching May 1, 2026.
Meiri Shurui is releasing Hyakunen Umeshu Tea Blend on May 28, 2026, combining the award-winning Hyakunen Umeshu with fragrant Ceylon black tea for an entirely new drinking experience.
Loop' has unveiled two soft vinyl figures depicting manga artist Hiromu Arakawa from Hyakushou Kizoku — a Type A (Smiling) and a Type B (Whistling) — both available for pre-order at Amiami.
The elusive 1995 expansion Illuminati New World Order Assassins has arrived in Japan as a complete 129-card box set, including four previously unreleased cards described as Japan-related by original creator Steve Jackson.
To mark the 10th anniversary of the TV anime Joker Game, an online lottery featuring a specially drawn anniversary illustration is available on Kujibikido from May 16 to June 9, 2026.
Six types of Kabaneri of the Iron Fortress merchandise — including trading scene photo acrylic cards, keychains, BIG acrylic stands, and more — are now available for pre-order on the character goods online store AMNIBUS.
The iconic Konami Code (Up Up Down Down Left Right Left Right B A) celebrates its 40th anniversary, with a special commemorative site now live alongside classic game soundtracks available for streaming and a new line of anniversary T-shirts.
LINE Bubble 2 has kicked off a limited-time collaboration with Sanrio Characters, featuring beloved characters like Pompompurin, Pochacco, and Cinnamoroll in premium gachas, login bonuses, and a range of in-game events running through mid-May 2026.
Online liquor retailer Likaman Online is running a 5-day anniversary sale featuring lucky bags of whisky, Champagne, sake, and shochu from April 23 to April 27, 2026.
A new lineup of Love Live! Hasunosora Girls' High School Idol Club merchandise from Sync Innovation is now open for pre-order, featuring acrylic stands, star-shaped can badges, and a range of practical items.
The beloved pachislot title Mahjong Story 3 has been added to SloPachi Spirit, a 3D virtual hall simulator app, with a dedicated in-app hall recreating the real machine experience.
An Animate Fair for the TV anime Medalist is coming to Animate stores across Japan starting July 25, 2026, featuring newly illustrated China dress-themed merchandise and exclusive campaign bonuses.
MILESTO has released two new bags in its XTREC series — an asymmetry tote bag and a layered helmet bag — blending trench coat aesthetics with high-performance materials. Both are priced at ¥19,800 and went on sale on April 24, 2026.
Yukai Engineering's mirumi, a charm robot inspired by a baby's glancing gestures, launched in Japan on April 23, 2026. Available at 12 Tsutaya stores nationwide and through the official online store, the robot is priced at ¥19,800.
Mister Donut is rolling out two new limited-edition donuts called "Saku-pofun" from April 27, featuring a unique dual texture of crispy exterior and light, airy interior inspired by Taiwanese donuts.
Mister Donut is releasing two new limited-time frozen drinks inspired by classic Asian desserts, featuring shaved-ice crunch and chewy fruit toppings. Available at most locations nationwide from April 27.
A limited-time Mob Psycho 100 III pop-up shop will open at PickUp Ranking Shibuya Chikamichi from May 15 to May 24, 2026, featuring exclusive newly illustrated merchandise and event-limited purchase bonuses.
The beloved Monchhichi character is heading to capsule toy machines across Japan dressed in fun, fashion-forward outfits — featuring a puffed surface finish and 6 designs to collect.
A six-piece capsule toy collection featuring Moomin comics artwork by Tove Jansson and Lars Jansson rolls out across Japan from late April 2026, priced at 400 yen per turn.
Morozof's rich and creamy "Cream Rich Cheesecake," first launched in 2024 to celebrate the 55th anniversary of its beloved Cream Cheese Cake, is returning for a limited run from May 1 through late July at fresh confectionery stores nationwide.
Musashino Mori Coffee is rolling out a refreshing early summer menu from April 23, 2026, featuring three new espresso-based drinks including an Ice Choco Mint Latte and Ice Lemon Coffee Soda, the return of the popular matcha mont blanc pancake, and new food items.
Felissimo's Museum-bu has launched three yokai-themed collaboration items with the Yumoto Koichi Memorial Japan Yokai Museum (Miyoshi Mononoke Museum) in Hiroshima, available from April 23, 2026.
Pre-orders are open on AMNIBUS for 13 types of My Dress-Up Darling Season 2 merchandise featuring newly drawn Starry Sky Maid ver. illustrations of Marin Kitagawa, Sajuna Inui, and Shinju Inui.
WAVE's classic BEACH QUEENS series returns in POP UP PARADE format with L size figures of Panty and Stocking from New Panty & Stocking with Garterbelt, both scheduled for a November 2026 release and available through AmiAmi.
Two chibi-style figures from the Goddess of Victory: NIKKE DORO series — Dorothy and Cinderella — are available for re-order at amiami, with a planned release in September 2026.
U-TREASURE's Nintama Rantarō collaboration simple ring is back with an expanded lineup of 28 character engravings — 17 more than before. The wave-line ring features a shuriken motif and sparkling stones, available to pre-order from April 21 to May 19, 2026.
The third entry in the Noraneko Gundan coin bank series features the food-loving talking robot Marmie-chan caught mid-snack, nibbling on an apple with eyes closed in bliss.
Palm-sized mascot lights featuring the beloved Heisei-retro Ocha-Ken characters are coming to capsule toy vending machines across Japan from late April 2026, with four designs available at 400 yen per play.
HTB's popular mascot On-Chan is getting two new merchandise items — puffy marshmallow-style stickers and a stuffed animal mini pouch with carabiner — both going on sale April 28, 2026.
A Pingu collaboration featuring 27 ice-blue summer-themed items is coming to Thankyou Mart stores across Japan from late May 2026, with online pre-orders now open.
Craft restaurant chain PISOLA is bringing back its beloved set menus in upgraded form from May 1, 2026, offering three plans — Light, Regular, and Special — each saving diners over ¥1,000 compared to ordering à la carte.
Prime 1 Studio's Museum Masterline series features a 1/3 scale statue of The Batman Who Laughs and Robin King from DC Comics' Dark Nights: Death Metal, with pre-orders now open and a scheduled release between September and December 2027.
AMNIBUS is now accepting pre-orders for six types of Princession Orchestra merchandise, including Ani-Art clear label acrylic accessory stands, trading scene acrylic stands, hologram cards, bromides, mini photo acrylic stands, and hologram can badge sets.
The classic 1988 pinball game Fire Ball for MSX2 has been added to the Project EGG retro game streaming service, priced at 550 yen.
Reincarnation no Hanabira BLOOM, an idle MMORPG based on the TV anime Reincarnation no Hanabira, has been revealed. Pre-registration is now open, and an SNS campaign offering Amazon gift cards totaling ¥100,000 is underway.
Starting April 24, 2026, RETOUCH men's hair cosmetics is rolling out FamilyMart-exclusive mini-size products at approximately 1,920 convenience stores across Japan, making the brand more accessible for everyday shoppers.
Japanese casual wear brand Right On has released its summer 2026 season visual collection under the theme "Find your true self, grow your smile," featuring light and active styles for the whole family.
Two premium matcha smoothies — made with carefully selected matcha from long-established Japanese tea producers — are rolling out at Seven-Eleven stores across Japan from late April 2026.
The multi-genre adventure game SHUTEN ORDER, created by DMM GAMES and Tookyo Games, launched its Nintendo Switch 2 Edition physical package on April 23, 2026.
A limited-time pop-up store for the beloved harp seal character Sirotan is set to open at Shibuya Sakura Stage from April 30 to May 13, 2026, coinciding with the exciting announcement of Sirotan's first-ever TV anime adaptation.
Official event merchandise and additional cast have been revealed for SOUND THEATRE x Natsume's Book of Friends ~Natsugasumi~, a musical reading play scheduled for July 18, 2026 at Tokyo International Forum Hall A. Pre-order sales are open until April 30.
The Square Enix Golden Week Sale is now underway, featuring the first-ever sale on Paranormasight and increased discounts on popular titles including Romancing SaGa 2 and Dragon Quest HD-2D.
A new lineup of Strike Witches: Road to Berlin merchandise, including trading acrylic cards, can badges, tapestries, and more featuring exclusive Girly Fashion ver. illustrations, is now accepting orders at AMNIBUS.
Sushi Choshimaru restaurants are running a seasonal fair featuring carefully selected ingredients from across Japan, from April 24 to May 22, 2026.
A 1/7 scale figure of Yanami Anna from the TV anime "Too Many Losing Heroines!" in her swimsuit is now available for pre-order at Amiami. Manufactured by Good Smile Company, the figure captures the character's bright smile and stylish proportions, with a planned release in December 2026.
Starting April 23, 2026, TSUTAYA BOOKSTORE and TSUTAYA ELECTRICS locations across Japan will offer early sales of Mirumi, a charming robot developed by Yukai Engineering Inc. that mimics the peeking behavior of babies.
AMNIBUS has opened orders for Trading Ani-Art Can Badges featuring characters from Uta no Prince-sama The Movie: TABOO NIGHT XXXX. Orders began on April 16, with a limited purchase bonus included.
Popular SNS characters Whippi & Wrappi are teaming up with Thank You Mart for a 15-item collaboration collection of everyday goods, all priced at 390 yen (429 yen with tax). In-store sales begin in late May 2026, with online pre-orders already open.
The "Shufuku Whisky Mikuji 1st Edition" went on sale April 23, 2026, featuring Hakushu 12-Year and Yamazaki 12-Year as the top prizes in a 455-entry random whisky lottery priced at ¥3,980 plus shipping.
An online lottery featuring merchandise from Who Made Me a Princess is now available through the DRAW!DRAW! service, with prizes including acrylic blocks, accessory stands, A3 posters, and hologram badges.
YOASOBI has released their fourth English EP, "E-Side 4," featuring nine English-language tracks. To celebrate the release, music videos for three songs will premiere on YouTube on three consecutive nights starting at 10:00 PM.
The second installment in Qualia's popular "Yoisky" capsule toy series features a deeper amber color and shining gold label, available at capsule toy machines across Japan for ¥400 per pull.
Ariake has launched two special limited-edition products to mark 25 years since the revival of the beloved Yokohama Harbor brand, available from April 26 through the end of May 2026.
Starting June 18, 2026, 3650's bestselling waterproof mascaras will be available in Minnie & Daisy character designs in limited quantities at drugstores and online stores across Japan.
The leather shoe brand Achilles Sorbo has introduced three new men's leather sneaker models, available from late April 2026 at the Achilles web shop and internationally.
Ivan and Till from the Korean-originated Alien Stage are joining the popular "Look Up" completed figure series from MegaHouse, with both figures priced at 4,950 yen each and scheduled for release in late October 2026.
The second collaboration between UK's No. 1 craft beer brand BrewDog and Liquor Mountain is here — BREWDOG MOUNTAIN PEAK COLD IPA, now on sale at Liquor Mountain stores nationwide as of April 21.
Can★Do has launched a new 25-piece collection inspired by the Disney animation film Dumbo, featuring charming pink and blue designs available at stores nationwide from April 23, 2026.
To celebrate the May 1st birthdays of "Tetsudou Musume" characters Togawa Tsukushi and Hayami Daiya, Choshi Electric Railway is hosting a birthday collaboration event from May 1 to 10, featuring special headmarks, limited-edition tickets, character panels, and new collaborative merchandise.
Two new items — the Red Cherry Bon and Red Cherry Mini Bon — are now available at Cinnabon locations across Japan through late June 2026, featuring fresh red cherries paired with the brand's signature Makara cinnamon.
Kotobukiya's 1/7 scale completed figure of "Lou Magmel" from CODE VEIN II is now available for pre-order at Amiami, priced at 27,500 yen (tax included) with a scheduled release in October 2026.
Cycle.me is adding a new product to its hydration line — a sugar-free, calorie-zero water enriched with a full day's supply of vitamin C, available starting April 27.
The Lucrea Gakuen Idolmaster Kotone Fujita "World's Cutest Me Ver." 1/7 scale finished figure is now available for reorder at Amiami and select retailers, with a planned release in September 2026.
To celebrate the upcoming Disney/Pixar film Toy Story 5, innisfree is launching a special limited edition collection featuring beloved characters, available in limited quantities from May 1st, 2026.
Chihiro Rokuhira and Hakuri Sazanami from the manga Kagurabachi are joining MegaHouse's "Look Up" figure series, featuring seated figures that look up at approximately 110mm tall, priced at 4,620 yen each with a scheduled release in late October 2026.
A 1/7 scale pre-painted figure of Takakiyo Kanan from Kanan-sama wa Akumade Choroi has been announced by Kotobukiya, based on an original illustration drawn specifically for this figure by manga author nonco. Priced at 22,000 yen (tax included), the figure is scheduled for release in November 2026.
To mark the 10th anniversary of Libra of Nil Admirari, both smartphone app versions are on sale at 10% off from April 21 to April 28, 2026.
LIVE VIEWING JAPAN Inc. has officially unveiled five mascot characters — including "Liveview Dog" — who will appear across the company's social media and more. A LINE sticker set featuring all five characters is now available.
Louis Vuitton has released new women's bags from its "Flight Mode" collection, featuring premium materials and vibrant prints designed to complement summer travel styles.
The popular Korean scrub body wash brand LUV SCENT is expanding its lineup with a new fragrance mist, now available at Loft stores nationwide from April 18, 2026.
MoMA Design Store is running a limited-time Golden Week sale at its online store and Omotesando location, featuring special prices on MoMA-exclusive Champion apparel, art pieces, and home goods while supplies last.
Monster Hunter Puzzles: Felyne Isles has launched a new in-game cooperative event where players team up with friends to explore the wilderness and earn special rewards, running from April 21 to April 28, 2026.
MegaHouse's Melty Princess palm-sized Roxy figure is back in a new Bare Feet Ver., available exclusively through AmiAmi and select retailers, scheduled for release in September 2026.
An online lottery featuring merchandise from My Boyish Girlfriend Is Too Cute is now available for reservation on Square Enix e-STORE and DMM Scratch, with exclusively drawn illustrations of Akira in various outfits and expressions.
The GODDESS OF VICTORY: NIKKE 3.5th anniversary special live broadcast "The Hour When the Star of Hope Shines Again" concluded on April 18, 2026, bringing new SSR characters, costumes, events, and campaign announcements.
During Golden Week, 15 OPA VIVRE FORUS shopping facilities across Japan are hosting a special collaboration with illustrator Sanremo, featuring an in-mall bingo hunt, a lucky draw raffle, and a clothing recycling drive.
The seasonal Refining Festival event is live in Ragnarok Online, letting players earn "Magic Energy" through quests to refine equipment without using catalysts or Zeny.
Germany's premium tea brand Revolution has released a Cold Brew Tea series available for a limited summer season, offering full-flavored iced tea ready in just five minutes with cold water.
Three new onigiri varieties are rolling out at Seven-Eleven stores across Japan for Golden Week, including an Omurice Onigiri with shrimp tomato cream sauce, a Teriyaki Hamburger Onigiri, and a 6-piece Outing Onigiri Set designed for easy sharing.
Seven Premium Ryukyu Soba returns with a refreshed Shisa-themed package, offering a deep pork and bonito broth at Seven-Eleven stores nationwide from April 28.
Masudaya Saito Trading is bringing back their iconic 1971 soft vinyl figures of Spectreman and Enjin Lar, recreating the original hand-painted texture and retro feel of Showa-era toys.
Two new seasonal chuhai from Suntory hit shelves nationwide on June 16, 2026 — a kiwi variety using fruit from Ehime Prefecture and a pineapple variety featuring produce from Okinawa.
A whole Classic Pudding forms the centerpiece of a new layered parfait, joined by a rich chocolate mont blanc, at Sushiro's in-restaurant dessert corner starting April 22, 2026.
A new limited-edition canned chu-hi from Takara Shuzo arrives nationwide on May 19, 2026, featuring a bittersweet orange flavor made with whole fruit including the peel.
New merchandise from The Dangers in My Heart's popular "Chipoke" series is open for pre-orders, featuring Ichikawa and Yamada in adorable jersey maid outfits.
The first wave of Ultra Q hand puppet soft vinyl figures — Kanegon and Garamon from the classic 1966 tokusatsu series — is now available for pre-order from Masudaya Saito Boeki, following the earlier Ultraman hand puppet series.
An online lottery featuring merchandise from the anime series "A Gentle Noble's Vacation Recommendation" goes on sale April 27, 2026, offering prizes ranging from tapestries and acrylic panels to keychains and can badges.
Asahi Beverages has launched a limited-time collaboration between Calpis and San-X Universe, featuring a special video and a campaign offering 1,000 winners a Calpis Drinking Kit.
The Dragon Quest Island attraction at Nijigen no Mori on Awaji Island launched its remake on April 24, 2026, celebrating the Dragon Quest series' 40th anniversary and the attraction's 5th anniversary with new sub-quests, exclusive merchandise, and a special Kandata character greeting event.
The "Heel Silk Toe Rela Socks" feature toe loops to spread cramped toes, an arch cushion for stimulation, and 100% silk on the inside of the heel, now on sale for 1,848 yen at major retail stores and online.
New Kemono Friends 3 merchandise featuring Friends characters dressed in Chinese outfits has launched across two design series — original illustrations and POP Art — available online and at Anime Culture Center by eeo from late May 2026.
A 91-day collaboration campaign between Narumiya Characters — beloved mascots from popular 2000s junior apparel brands — and ROUND1 entertainment venues is rolling out across Japan starting April 27.
Felissimo's Cat Club has released four new collaboration items featuring Nyanko-sensei from the TV anime Natsume's Book of Friends, available online from April 17. The spring lineup includes a UV-cut cardigan, a flat pouch, a rain/shine umbrella, and a Seto pottery toast plate.
A collaboration event between SEGA NET Mahjong MJ and the pachislot game Sma-Slo Fist of the North Star: Chapter of Reincarnation 2 launched on April 20, 2026, featuring a national tournament with exclusive in-game items available for both the app and arcade versions.
An online lottery for Battle Girl High School is now available on eeo Store online, featuring prizes including an acrylic art board, smart character stands, keychains, acrylic cards, and can badges. Sales run from April 16 to April 29, 2026.
Two new BOSS bottled coffee drinks went on sale at AEON, AEON Style, MaxValu, and other AEON Group stores across Japan on April 21, alongside upcoming package renewals for three existing AEON-exclusive beverages.
A limited-time Bowers & Wilkins pop-up store is running at Hankyu Men's Osaka from April 22 to 28, 2026, featuring analog record listening experiences and the brand's latest speakers, headphones, and earphones including new spring 2026 colors.
Dolphin Wave's 3.5th anniversary celebration is now underway, featuring new UNISON outfits for four KIRISHIMA characters, limited gachas, daily free 10x pulls, and a range of in-game updates.
Three products in the Karada ni Euglena "Children's Nutrition Support" series have seen their subscription customer count nearly triple over six months, surpassing 10,000 users, as busy parents embrace the series' easy, everyday approach to child nutrition.
COSPA has announced a new line of illustrated goods featuring Sakata Ginhachi from the TV anime Gintama: Mr. Ginpachi's Zany Class, with items including an acrylic stand, towels, mug, and more — all planned for release in late July 2026.
Swailife Wine Shop in Tokyo's Higashi-Nihonbashi is releasing 300 bottles of "Tourou," an orange wine crafted by GRAPE REPUBLIC and featuring exclusive label artwork by illustrator marie. The Swailife edition has been aged for over six months before release.
A limited-time Hatsune Miku pop-up shop and cafe featuring original merchandise and menus based on illustrator Kei Mochizuki's Chinese-style outfit artwork is set to run at Tree Village stores in Tokyo, Osaka, Hakata, and Yokohama.
A free pop-up event at Shibuya Cast Garden serves up cocktails featuring the newly launched Jack Daniel's Tennessee Apple — the first new flavor in the Jack Daniel's Flavors lineup in 12 years.
Honehone-saurus Revival, a special re-release of the beloved plastic model kit and chewing gum set, is heading to AEON and AEON Style stores across Japan starting April 27, 2026.
funbox is releasing a new lineup of original goods featuring illustrator mikko's "Lil ala mode" characters, with a general sale starting May 12, 2026, and an early pre-sale at select stores from April 24.
Merchandise from the Makeine: Too Many Losing Heroines! POP UP STORE, previously held at Yurakucho Marui, is now available for post-event online orders through the THEキャラ mail order site.
O Skin & Hair is releasing a limited-edition Mother's Day gift collection from April 24, 2026, featuring the new O AROMASTONE in three scents and a flower-design O BALM 20ml — available at the official online store and STAYFLOWER in Nakameguro.
Capcom's brand-new IP PRAGMATA has reached the milestone of 1 million copies sold worldwide just two days after its April 17, 2026 release.
RIMOWA's popular Essential polycarbonate suitcase collection has launched two new seasonal colors — Orange and Magenta — available at RIMOWA stores and RIMOWA.com from April 23, 2026.
SanktGallen Brewery has released Pineapple Ale, a spring/summer limited fruit beer that uses approximately 600kg of fresh Golden Pineapple per batch. The juicy pineapple flavor extends all the way to the foam, with sales running through the end of September 2026.
Hawaii's first official PEANUTS store, Snoopy's Surf Shop, is teaming up with the mobile puzzle game Snoopy Drops in a special collaboration event, bringing JOE SURFER Snoopy into the game alongside a limited-time tote bag giveaway.
New York-born The City Bakery has teamed up with UK's No. 1 craft beer brand BrewDog to launch TINY FANG, a craft pilsner crafted to complement food and bread with crisp, refined flavor.
VITAS has released Soyeets, a new soy protein sweet that transforms from a thick paste to a smoothie or drink just by adjusting the amount of water, available in Banana and Chocolate flavors from April 20, 2026.
Tachibana E Sake is celebrating 55,000 lottery sets sold with a special 119th edition featuring two top-prize spots — both awarded with a bottle of Suntory Yamazaki Aged 18 Years.
The full collab menu, goods, and novelty details for the WHITE CAT PROJECT NEW WORLD'S 12th Anniversary Collaboration Cafe at SMILE BASE CAFE in Shinsaibashi, Nagoya, and Ikebukuro have been announced, with reservations now open.
WHOLE BERRY, a Korean inner care brand known for its 100% straight lemon juice sticks, is arriving in Japan starting with a PLAZA exclusive launch in late April 2026.
The first official recipe book for The Apothecary Diaries brings 23 dishes from the series to life under the full supervision of original author Hinata Natsu, with new short stories exclusive to the book included.
Two new collaboration trading cards are joining the Hikonyan Trading Card lineup — one tied to Hikonyan Cafe's 1st anniversary event, and another featuring a Hanshin Tigers mascot design.
The battle royale Texas Hold'em game Poker Chase is bringing back its Kakegurui ×× (Compulsive Gambler 2nd Season) collaboration, featuring four playable anime characters and six in-game events running through May 13, 2026.
A limited-edition colorway of the popular CCP Middle Size Series Godzilla 1999, featuring rainbow hologram film and a fiery clear orange finish, is available for pre-order at the HOBBY SEARCH online store.
A series of Code Geass plushie prize merchandise is set to arrive consecutively at amusement facilities across Japan from April 2026, featuring characters from the Black Knights and other fan-favorite series entries.
A dreamy new The Little Mermaid collection featuring original artwork by illustrator mikko is arriving at Disney Store locations from April 24, 2026, with early access at flagship stores and online from April 21.
Three colorways of Nike's Moon Shoe — White, Yellow, and Navy — go on sale exclusively through emmi in Japan starting April 25, available at the emmi official online store, USAGI ONLINE, and emmi stores nationwide.
MILESTO's UTILITY series expands with two new travel-ready items — a packable 34L tote bag and a versatile 2WAY utility pouch — both going on sale from April 17, 2026.
The take-out sushi chain Kozo Sushi is rolling out a limited-time collaboration with the anime Milky Subway: The Galactic Limited Express, featuring two space-themed menu items and a social media campaign with exclusive prizes.
A special collaboration between Australian artist Mulga the Artist and Sanrio Characters brings seven embroidered cap designs featuring Hello Kitty, Kuromi, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Hangyodon, going on sale April 24, 2026.
New illustrations of the quintuplets in a "Race Ambassador" style feature on a range of items including car accessories and collectibles, with pre-orders open from April 17 to May 8, 2026.
Roger & Gallet is releasing a new Baume à Lèvres (Lip Balm) collection on April 22, 2026, featuring four irresistible flavors inspired by the brand's popular fragrances — Fig, Ginger Rouge, Rose, and Neroli.
The SNOW MIKU 2026 theme song "SHIAWASE FOR YOU!" has been newly re-edited and transformed into an immersive 3D spatial video, now available for purchase as a Spatial Disk compatible with Meta Quest headsets and smartphones.
Starting April 20, 2026, four Yamashita Honki Udon food court locations are serving the new "U Series" — udon-based recreations of potato, hot dog, and churros, all available for takeout and eat-and-walk enjoyment.
The Korean vegan beauty brand CHASIN' RABBITS has arrived in Japan through Food Cosme Co., Ltd. as its exclusive distributor, with two new cover creams rolling out at Loft stores nationwide from April 18, 2026.
Kobayashi Pharmaceutical's Chewable Breath Care gummies get a limited-edition makeover with 10 Sumikko Gurashi character designs, featuring grape and yogurt flavors, available nationwide from April 30, 2026.
Chiikawa-themed postal goods, including frame stamps with postcards, date stamps, stamp pads, and stamp-shaped badges, are available for order through Japan Post's online shop from April 20, 2026.
Starting April 20, the Coca-Cola FIFA World Cup 26 Campaign Phase 2 kicks off with limited edition packages for 18 participating nations, a "Happy Cap" vending machine promotion returning after about 12 years, and a guaranteed chance to win an exclusive Coca-Cola limited uniform.
Fine jewelry brand COCOSHNIK has released a new collection called "REFINED BOLDNESS," featuring bold yet refined K10YG pieces that are available from April 17.
The twin characters Kotonoha Akane and Kotonoha Aoi are arriving on the Desktop Mate platform as individual DLC packs on April 24, 2026, bringing character voices, animations, and a special combo interaction system for those who own both.
Flying Tiger Copenhagen has added a colorful "Rain Goods" lineup of 17 items to its stores starting April 17, 2026, featuring unisex umbrellas, rain ponchos, and rainy-day accessories that make wet weather a little more fun.
Fortnite: Save the World, the original cooperative PvE campaign that preceded Battle Royale, is now available at no cost for all players — including on Nintendo Switch 2 — with crossover quests linking both modes.
Fujiya Confectionery shops are releasing a new Bandai collaboration dessert on April 27, 2026. The "Fun to Dig! Peko-chan Charapaki Excavation Dinosaur Parfait" uses popular Bandai candy products and comes in a limited-edition Peko-chan x dinosaur design.
From April 24 to May 28, 2026, Gelato Pique Cafe locations nationwide are hosting the "SUNNY SIDE BEAR" fair, featuring a tropical fruit crepe and five colorful soda floats topped with a bear wearing sunglasses made from tea gelato.
An open beta test for Granblue Fantasy Relink - Endless Ragnarok has been announced, running from April 24 to April 27, 2026 across all platforms with cross-play support. The test includes new summoning mechanics and a high-difficulty quest.
Post-order sales for GRIDMAN UNIVERSE POP UP STORE merchandise featuring newly drawn illustrations are now open at the official online store and anime shops nationwide.
Japanese general merchandise maker HAC is set to release a lineup of giant-sized stationery items in May 2026, including a 24.5cm twin marker set and a 35cm functional pencil, alongside a versatile multi-purpose desk.
Two products from Hakutsuru Sake Brewing — Hakutsuru Daiginjo 720ml (15th win overall) and Hakutsuru Umeshu Genshu 720ml (6th consecutive year) — have earned gold awards in the Spirits & Liqueur category at the international competition Monde Selection 2026.
A three-day Haribo pop-up event featuring a 3-meter-tall giant capsule machine, a squishy balloon tent, and gummy candy sampling is coming to Futako-Tamagawa Rise Galleria from April 24 to 26.
DIANA, the Japanese women's shoes and bags brand, is releasing the third installment of its Harry Potter collaboration collection starting April 29, 2026.
Five colorful new items inspired by Honeydukes, the beloved candy shop in Hogsmeade, go on sale at Harry Potter – Mahou Dokoro stores and the online shop starting April 24, 2026.
A limited Hatsune Miku collaboration campaign is coming to Bull Pulu tapioca drink shops across Japan from May 1 to May 20, 2026, featuring special menus, original goods, and an X campaign.
holoBase, a pixel-art baseball game featuring hololive members and fan mascots, has launched on Steam. A 7-day 20% off launch sale is running from the release date.
London-born homeware brand Jubilee has released four new knit tote bag designs featuring Queen Elizabeth II and the British royal family, available on the brand's official website from April 17, 2026.
The Jujutsu Kaisen animation exhibition featuring the "Hidden Inventory / Premature Death" and "Shibuya Incident" arcs will be held at Daimaru Sapporo Store from July 22 to August 10, 2026. Priority lottery tickets open on May 8.
The Ginza-based die-cut baum cake specialty shop Katanukiya is celebrating its 7th anniversary on April 18, 2026, with a special lineup including a four-piece Panda Baum assortment, a limited food-sample charm, and an in-store sticker giveaway.
KODAK Apparel will open a limited-time pop-up store at Miyashita Park in Shibuya from April 22 to May 18, 2026, featuring its 2026 SS collection and a special daily limited sale of the CHARMERA keychain camera.
The highly anticipated LACOSTE for ADAM ET ROPE' exclusive collaboration polo shirt is back for 2026, with pre-orders now open online and an in-store release set for May 7.
LIVING with LIVLIES is a game-like smartphone app where players inhabit the body of a Livly creature and build their own life in a post-apocalyptic world. Pre-registration opened on April 7, 2026.
MapleStory M has launched its 7th anniversary update starting April 16, 2026, introducing the new job Lynn along with new bosses, areas, dungeons, and a range of anniversary events.
A PostPet online lottery featuring no-loss prizes goes on sale April 24, 2026, offering plush toys, pouches, towels, and more inspired by the beloved Heisei-era email companion software.
Puyopuyo!! Quest is celebrating its 13th anniversary on April 24, 2026, with a packed lineup of special events and the 13th Anniversary Double Power Gacha featuring the debut of new characters Draco & Lidelle and Demon Servant.
Salt sweets brand SALTRA, normally exclusive to Hanshin Umeda Main Store in Osaka, is holding a limited online sale through May 30, 2026, making its products available to order from anywhere.
Five types of acrylic stands featuring characters from the manga Scrap Book by Iku Oyamada have gone on sale, with a limited-time goods fair also being held at Animate Nagano.
Seven-Eleven Japan is launching the Quattro Strawberry Eclair on April 21, featuring strawberry glaze, strawberry candy chips, and two types of strawberry cream — a multi-textured spring dessert available nationwide.
![Seven Knights Re:BIRTH Adds New Legendary Character "[Ultimate Ruler] Mist" in April Update](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/57ce8329-cef9-4ff5-8c7a-5c26326e32fa.jpeg)
Seven Knights Re:BIRTH received an update on April 16 introducing the new legendary character "[Ultimate Ruler] Mist," along with Nata, three new legendary pets, and multiple in-game events including a Raid Equipment bonus and an upcoming Arena Challenge Event.
SKINFOOD is expanding its popular Peach Cotton line with a new 7-sheet face mask and a limited-edition pad set that includes a mini Tone Up Cream, launching at Loft and PLAZA stores across Japan from April 18, 2026.
A new line of inclusive soups called "Soup no Crayon" has launched from Hokkaido, designed for children with difficulty swallowing and all family members to enjoy together.
Studio Alice is rolling out new Pokémon Japanese-style costumes and exclusive chromakey backgrounds celebrating Pokémon's 30th anniversary, available at select locations from April 17, 2026.
A collaboration between the popular goods brand SWIMMER and Sanrio Characters launched on April 18, featuring cute apparel, face pouch charms, and sticker sets available at Don Quijote and Apita stores across Japan.
Takarajimasha Toys has released the "World Gem Excavation BOOK" on April 14, featuring a hands-on toy where you chip real gemstones out of a block—and if a diamond appears, it's the ultimate jackpot.
The popular Maple Salty Nuts Cookie returns to The Maple Mania for a limited time from April 25, 2026 — a nutty, salty-sweet treat perfect for Golden Week and summer vacation souvenirs in Tokyo.
Japanese womenswear brand TONAL is releasing a new commuter backpack collection from April 2026, with pre-orders now open and general sales beginning mid-May.
TOWER RECORDS SHIBUYA and Nagoya's iconic Taiwan ramen restaurant YABA MISEN are launching a limited collaboration, with illustrator ELLYLAND's custom artwork reimagining popular dishes as charming characters on exclusive apparel and goods available from April 25.
Starting April 22, 2026, the 9.kyuu official online store F.room is hosting a special cat goods collection curated by brand director Moeka, featuring items from illustrators Nathalie Lete and Miyuki Matsuo alongside the brand's signature cat-shaped beauty soaps.
SALON adam et rope' is teaming up with Indian craft brand AAYUSHI for its first exclusive collection, releasing on April 24, 2026, with two spring/summer styles in soft ivory and brown colorways.
A Nendoroid figure of Eijun Sawamura, the pitcher of Seidou from the TV anime Ace of Diamond act II Second Season, is now available for pre-order at AmiAmi, with a planned release in October 2026.
aimme's Tokyo Ikebukuro location now offers a dress rental plan for pre-wedding shoots, photo weddings, and ceremonies, featuring original designs that balance trend and individuality.
Alice Gear Aegis has launched a new Stellar character Suga Otori "Moon" (voiced by Marika Takano) from April 16, along with a revival event, a revival scout, and a series of events centered around teammate Murao Mira running through May 2026.
The adorable fluffy character Alpacasso has arrived on Japan's largest live streaming platform 17LIVE, bringing a special collaboration event running through April 29, 2026, complete with limited digital prizes and exclusive merchandise.
FuRyu's premium hobby brand F:NEX is releasing a 1/7 scale figure of Alya in Succubus ver. from the TV anime Alya Sometimes Hides Her Feelings in Russian, currently available for pre-order at AmiAmi, with a planned release in November 2026.
AS KNOW AS plus has released a collaboration T-shirt featuring Tom and Jerry characters Jerry and Tuffy, complete with a matching acrylic keychain. The unisex long-sleeve T-shirt is available in four colors on ZOZOTOWN, Rakuten Fashion, and at AS KNOW AS plus stores.
Aven (エイヴェン) is a newly launched handkerchief brand featuring five designs created in collaboration with graphic artist MIHO MURAKAMI. Made from 100% cotton and produced in Japan, each 53×53cm piece carries a quietly witty message hidden in the artwork.
Fantasy life RPG Azurea: Song of the Sky is marking its 4th anniversary in April 2026 with login bonuses, free skin giveaways, anniversary rides, social media campaigns, and the launch of a new server.
To commemorate the 11th anniversary of Battle Girl High School, an eeo Kuji online lottery has launched on the eeo Store online shopping site, featuring exclusive new merchandise with official character illustrations.
Four matcha-themed desserts combining Hokkaido soft-serve ice cream with premium matcha are available at Bikkuri Donkey from April 22, 2026, for a limited time.
BROWN CHEESE BROTHERS, a sweets brand using brown cheese crafted from whey, is relaunching on April 25, 2026, with a refreshed lineup of caramel cake, baumkuchen, financier, and cookie sandwiches.
Circle Bomb is a casual smartphone game where players pass a ticking bomb around a circle, inspired by the comical scenes of frantic bomb-passing once common in old-school anime and variety shows.
DMM GAMES' roguelike action RPG Tenshoku Maou has added "Popoca" as the second 1.5th anniversary limited character, with login bonuses, a 24-hour gacha sale, and linked mini-missions available alongside her debut.
ENNE is launching the ENNE ZERO, a license-free specific light EV featuring real drive pedals and a 48V 10.5Ah Panasonic-based battery, in a limited pre-sale starting at 12:00 PM on April 18 from ¥150,000 (tax excl.), with delivery scheduled for July 2026.
A collaboration café based on the anime Everyday Host is set to open in Nishishinjuku from April 30 to June 14, 2026, with character-themed menus and a special pre-reservation champagne-style tower experience.
FamilyMart's digital lottery service Famima Online Kuji adds two new lineups starting April 15, 2026 — a Sesame Street pixel art collection and merchandise from the TV anime "You Can't Be in a Rom-Com with Your Childhood Friends!" — along with the announcement of new service ambassadors Toruripu - True & Lip-.
FRANCAIS is releasing its well-loved seasonal "Fruit Sand Cookies" featuring five fruit varieties enrobed in airy chocolate, available from April 24, 2026, at select stores while supplies last.
A new batch of Frieren: Beyond Journey's End goods has been announced as the second installment of the mochocho chibi-character series, featuring heart-shaped can badges, acrylic stands, and more.
A new Japanese-Western fusion confection from GODIVA and Nagomi Yoneya combines chocolate and peanut filling in a monaka wafer shell infused with cocoa powder.
To mark the 2nd anniversary of Jo Malone London Harajuku and the 1st anniversary of Yuzu Zest Cologne, a limited-edition bottle designed by illustrator Shogo Sekine goes on sale from April 17, 2026.
PRIME 1 STATUE has released a 1/15 scale Legacy Museum Collection statue of the Spinosaurus from Jurassic World Rebirth. Pre-orders opened on April 16, with the statue scheduled to ship between September and December 2027.
Nine Kamen Rider Zero-One collaboration apparel items from the brand Favorite are available for pre-order from April 17, 2026 at 5:00 PM through May 15, 2026, featuring one-piece dresses, a hoodie, and MA-1 jackets inspired by iconic characters from the series.
The idle RPG The King of Fighters AFK has received a major update, bringing the new Legend Fighter Krizalid and the returning Special Synergy Fighter Omega Rugal, along with an expanded story stage formation system.
Tokyo-based flower shop Lorans began selling its 2026 Mother's Day gift collection on April 15, featuring fresh flower bouquets, dried flower box arrangements, and fresh flower box arrangements — available online and at three stores in Tokyo. Each bouquet is completed through a 10-step process involving up to 30 staff, many of whom face disabilities or serious illnesses.
Louis Vuitton has launched three new men's caps crafted in 100% cotton, each accented with iconic white embroidery — the Cap LV Flower, Cap LV Tracker, and Cap Signature Mesh.
![Nendoroid Face Maker Hosts a Collaboration with "Nendoroid Servant [Basic]"! 6 Limited-Edition Expression Parts Now Available](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/6341f1a0-4c37-425a-b824-4145c72ef746.jpeg)
Nendoroid Face Maker has launched a collaboration with Nendoroid Servant [Basic] from Danganronpa Another Episode, offering 6 exclusive expression parts that can be swapped onto the figure. The collaboration runs from April 16 to July 2, 2026.
Kotobukiya is set to release a 1/7 scale figure of Noble Kanan from "Mistress Kanan Is Devilishly Easy" in November 2026, based on original artwork by manga artist nonco and featuring a bold swimsuit-maid outfit design.
A new English-friendly portal site dedicated to the Shikoku 88-temple pilgrimage has gone live, offering video content in 8 languages to help overseas travelers discover the spiritual journey known as Ohenro.
OPUS: Prism Peak, the photography-themed adventure game co-developed by Shueisha Games and Taipei-based studio SIGONO INC., is now available on Nintendo Switch 2, Nintendo Switch, and Steam, with a 10% off launch sale running through April 30.
Good Smile Company's POP UP PARADE L size series is expanding with a new Hatsune Miku Rabbit Hole Ver. figure, approximately 240mm tall and priced at ¥8,800 (tax included), with a scheduled release in September 2026.
SEGA's iconic puzzle game Puyo Puyo marks its 35th anniversary with new collaborations, including a Tokyo Revengers anime tie-up and a hometown Hiroshima partnership featuring special merchandise, hotel rooms, and festival events.
Ragnarok Online is running the Hyper Enchant Campaign 2026 from April 16 to May 13, 2026. Spend at the Ragnarok Net Store to earn points that let you re-roll enchants without failure penalties.
The music video for "Power of Power," the theme song written exclusively for the pachinko machine "e Record of Ragnarok," has been released, featuring original in-game visuals paired with Mitsuru Matsuoka's powerful vocals.
Saint Seiya Galaxy Soldiers receives a version update introducing a limited-time Papillon Myu summon event, new cross-server battle content, and the Seikon enhancement system.
Miniature versions of kids' sandals featuring Sanrio Characters designs are arriving at capsule toy vending machines nationwide from late April 2026. The five-piece lineup includes Hello Kitty, Little Twin Stars, My Melody, Cinnamoroll, and Kuromi, priced at 400 yen per turn.
From May 8 to June 30, 2026, Shibuya Excel Hotel Tokyu is hosting "AKITA CONNECTION," a fair celebrating Akita Prefecture's food culture and ingredients across three in-house restaurants, featuring Hinai jidori chicken, Inaniwa udon, Akita beef, and more.
The Stella McCartney × H&M collection has been fully revealed ahead of its May 7, 2026 release date, bringing together signature pieces from McCartney's 25-year design history in a sustainable womenswear line.
Sugar Doll, the dress-up and nurturing game available on App Store and Google Play, has launched a new Classic Gacha "Machikado Trad Street" starting April 15, 2026, featuring traditional British-style outfits with checkered patterns and jacket styling.
Imonyan 22°, a sweet potato shochu made with locally grown Kyotango "Kyo Kansho" sweet potatoes, has taken gold and the top category honor at the internationally prestigious Feminalise World Wine Competition held in France.
The third edition of the GiGO exclusive URUCHURU POP SEAL prize sticker series arrives at approximately 300 GiGO Group stores across Japan from Saturday, April 25, 2026, adding new mini sticker designs and introducing an oversized BIG format for the first time.
To mark WAKAZE's 10th anniversary and LINNÉ's 2nd anniversary, the two craft sake producers have collaborated on a limited-edition brew that revives a historic botanical recipe from 2017 — widely regarded as the origin of the craft sake category.
Tachibana E-Liquor's monthly "Whisky Mikuji Day" lottery event launched on April 15, 2026, exclusively on Rakuten Ichiba, featuring The Hakushu Single Malt Whisky 25 Years Old as the grand prize among 466 limited entries at ¥7,980 each.
A LINE theme based on the anime film "Whoever Steals This Book" is now available as of April 16, featuring designs inspired by the film's atmosphere and characters Fuyuyu and Mashiro.
The pirate-era open world survival craft game Windrose, published by Pocket Pair Publishing, sold over 500,000 copies within just 48 hours of its Early Access launch on April 14, 2026.
A Nendoroid of yoshikitty — the character born from a collaboration between YOSHIKI of X JAPAN/THE LAST ROCKSTARS and Sanrio's Hello Kitty — is now available for pre-order at AmiAmi, priced at ¥6,100 with a September 2026 release planned.
YSL Beauty's "Make Me Blush Powder" is expanding with new shade
The lifestyle brand '47 (Forty Seven) has released the ELEVATED GREENS COLLECTION, a golf-inspired functional headwear lineup featuring New York Yankees and Los Angeles Dodgers designs, available at stores and online across Japan from April.
Amiami Online Shop is holding a limited-time campaign from April 16 to April 22, 2026, where select products earn 20x Amiami points.
Good Smile Arts Shanghai is releasing 1/7 scale figures of Tomori Takamatsu and Anon Chihaya from BanG Dream! MyGO!!!!!, both dressed in the beloved "Zero gravity" outfits, with a scheduled release in June 2027.
Starting April 15, CRAVE SAGA on DMM GAMES launched the Revival Yatsukamizu Advent Battle, and the new Regalia Gacha brings two new characters — Nitohiya IF and Maiden — each with powerful new skills.
Lotte is releasing two new Detective Conan-themed slab gums on April 21st, 2026, featuring Mystery Grape and Flash Lemon flavors. Each pack includes a QR code linking to a puzzle challenge campaign where participants can win exclusive prizes.
Japanese fermentation-based skincare brand FAS has unveiled spring-limited gift wrapping designs along with a new Spring Kit, available from April 15 through May 10, 2026.
GODIVA Japan and Chiba-based wagashi brand Nagomi no Komeya have joined forces to create the Chocolat Peanut Monaka — a limited-quantity sweet featuring peanut and chocolate filling inside a cocoa-infused monaka shell.
Good Smile Company's 1/7 scale Hatsune Miku figure, based on illustrator Rella's "16th birthday" themed visual, is getting a rerelease and is now available through AmiAmi.
The mobile game Isekai Kitchen is running the revival event "Grand Opening! Isekai Chinese Restaurant" with renewed challenges, a new interior blueprint reward, and pickup gachas for ★3 characters Koushin and Furan through April 27.
To celebrate KAITO's 20th anniversary in 2026, jewelry brand LUMOTION is releasing four special accessory pieces, including a stone pendant crafted by a designated "Contemporary Master Craftsman" from Yamanashi. Early pre-orders opened April 15, 2026, with the official release set for July 13, 2026.
Kinokuniya's popular "Tokyo Foldable Insulated Bag," exclusive to four Tokyo Station area stores, is back in an upgraded, larger size with a zipper closure and trolley sleeve.
A new collection of merchandise from the TV anime "Kusunoki's Garden of Gods" is available for pre-order at the online store "THE Chara" from April 15 through April 30, 2026.
Mary Chocolate Company is launching SUGARCOAT MILLEFEUILLE from May 13, 2026 — a new summer confection that stays firm at room temperature up to 35°C, making it an easy-to-carry gift all season long.
HIT: The World, the PC and mobile MMORPG from Nexon, celebrates its 2nd anniversary with a large-scale update introducing a new Crossbow class, two new areas, new bosses, and a range of in-game events running through summer 2026.
To celebrate Pompompurin's 30th anniversary, three giant character objects — approximately 3 meters tall and wide — are appearing at locations across Shibuya for a limited time from April 15 to 21, 2026.
Sho-Bi-Doh has launched the Sanrio Characters limited edition "Kamiomoi Hair Dry Cap TC" featuring My Melody, Pompompurin, Pochacco, and Cinnamoroll designs, available at variety stores and online from April 15, 2026.
The beloved Heisei-era character Hoppe-chan® from Sun Hoseki is getting a dedicated special book on April 22, 2026, bundled with a ribbon-quilted pouch and a cute bangs clip as bonus items.
Thank You Mart is releasing a second collaboration with the beloved goods brand SWIMMER, featuring 20 retro fancy-themed items priced at 390 yen each (429 yen tax included). In-store sales begin in early May 2026, with online pre-orders now open.
All 12 members of idol units Six Gravity and Procellarum from Tsukiuta. are joining the NuiPal plush series, dressed in their 10th anniversary illustration costumes, with pre-orders now open.
The smartphone cooking game Usamaru Kitchen is running a late-April limited stage from April 15 to April 30, 2026, offering new and revival costumes alongside seasonal ingredient login bonuses.
A Sanrio Characters collaboration version of the popular Air-In Fuji Eraser is set to go on sale May 29, 2026. The limited edition comes in four gift box sets featuring two erasers each, with designs based on Hello Kitty, My Melody, Little Twin Stars, and Pompom Purin.
Asahi Beer has released a new canned shochu highball made with barley tea through its "Asahi Fantasy Development Bureau" test sales site, available in limited quantities starting April 14.
Specially designed Hanshin Tigers cans of Asahi Super Dry and Asahi Draft Beer go on sale from April 28, available in limited quantities in areas primarily around the Kinki region.
A limited-time pop-up store celebrating the 2nd anniversary of Bunnimals and the release of the Roza 1/7 Scale Figure will be held at Volks Akihabara Hobby Heaven 2 from April 23 to May 10, 2026.
CLASSIC Samgyetang, a specialty samgyetang restaurant in Shibuya, Tokyo, has relocated and reopened on April 15, 2026. The restaurant blends Korean traditional cooking with herbal medicine wisdom and Japanese seasonal sensibility for a nourishing dining experience.
The fourth collaboration between congés payés ADIEU TRISTESSE and model Kanoco launches on April 24, featuring a sheer frill blouse and an egg-silhouette salopette in relaxed, feminine styles.
Lifestyle interior brand Francfranc is rolling out a 25-piece "Bikatu" tableware collection at stores nationwide from April 17, 2026, featuring dishware designed around shapes and sizes that naturally encourage mindful eating.
Crypton Future Media has released Hatsune Miku V6, the latest iteration of the iconic voice synthesis software, featuring two distinct voice banks and a new character design by illustrator LAM.
Hibiya Kadan's group company Frenet HIBIYA has introduced pokehana, a new product that lets you attach fresh gerbera flowers to your bag or clothing like a keychain or charm, with no watering required.
The second installment of the HIPPERS mofusand series is on the way, featuring Shrimp Meow characters dressed in shrimp-themed costumes. Seven designs are available in blind box packaging, going on sale April 24, 2026.
HOLO-KINGDOM, a new 3D action game from the hololive fan-game brand holo Indie, is now live on Steam with a free demo. Players can choose from four hololive 3rd Generation members and battle through stages using character-specific weapons and skills.
A cherry blossom honey harvested on April 9, 2026, in Kashiwara, Osaka Prefecture, has gone on sale at Miel Mie, marking the start of honey hunter Ichikawa Takusaburo's annual buying season.
Children's shoe brand IFME is releasing a new line of summer shoes inspired by popular vehicles, including police cars, fire trucks, and trains, available from mid-April 2026.
Kakogawa City in Hyogo Prefecture, home to around 70% of the prefecture's sock manufacturers, is championing a local gifting culture through its "Kutsushita Age Age Campaign," encouraging people to give quality locally made socks to loved ones for Mother's Day and Father's Day.
Custom acrylic magnets featuring die-cut capability and UV full-color printing are now available for OEM production from Keio Inc., catering to anime merchandise, fan goods, corporate novelties, and commemorative items in small to large lots.
Asahi Soft Drinks is bringing back Mitsuya Fruit Soda Plum, a modern take on the brand's very first fruit-juice carbonated drink from 1974, available nationwide from April 28 through June.
Nekopara Sekai Connect, a new mobile RPG based on the beloved Nekopara visual novel series, is now available worldwide on iOS and Android, with a launch campaign offering up to 220 free gacha tickets for new players over 22 login days.
Golf brand Pacific GOLF CLUB has teamed up with BRIDGESTONE GOLF for their first-ever collaboration, launching a collection of 8 items — including apparel and accessories — on April 17, 2026.
Following the sold-out 2022 debut, the second triple collaboration sneaker from adidas Originals, atmos, and Daiki Tsuneta's POINTLESS JOURNEY arrives with premium suede uppers, two colorways, and highly customizable details.
The popular fruit drink "Ringo no Mezame" from Mizkan, packed with chunks of apple flesh, is back at FamilyMart stores across Japan with an upgraded recipe starting April 2026.
On June 1, 2026, specialty coffee brand Saruta Hiko Coffee will open two new locations next to JR Shibuya Station's New South Gate — one designed for quick visits and one for leisurely stays.
Three new items in the "Oven-Baked" lineup arrive at Seven-Eleven stores nationwide from April 22, each topped with aromatic freshly shaved cheese and baked to a golden finish.
Siroca's new DC living fan "Shagamimasen" launches on May 15, 2026, featuring large touch-sensor buttons designed to be operated by foot, eliminating the need to crouch down.
TEAPSY, a Taiwanese brand crafting alcoholic drinks from Taiwan tea and fruit, has launched in Japan. The concept is rooted in Taiwan's beloved hand-shaken tea culture, now reimagined as an adult beverage.
Swiss watchmaker Tudor has announced six new additions to its lineup for 2026, including a revamped Tudor Royal with manufacture calibre, an all-black Black Bay Ceramic, the brand-new Tudor Monarch, and Master Chronometer-certified updates to the Black Bay 58 and 58 GMT.
A new series featuring subtle nuance colors has been added to the Venice Villa ceramic tile terrazzo range, offering 10 shades in both matte and grip finishes suitable for a wide variety of interior spaces.
The Japanese skincare brand genoa is releasing two new mineral-based UV care products on April 20, 2026 — the UV Cut Balm and UV Block Cream — both free from UV absorbers and designed to fit naturally into an everyday skincare routine.
Calbee is launching a renewed version of the popular "Crisp" consommé flavor with enhanced beef umami and spice, hitting stores nationwide on April 20, 2026.
A no-lose in-store lottery featuring limited Piapro Characters merchandise — including seated stuffed animals and newly drawn illustration items — rolls out at hobby shops and bookstores across Japan from Saturday, May 23, 2026.
CUNE is releasing its "Otona Kodomo" (Adult-Child) Collection from April 18, 2026, featuring organic cotton clothing in matching styles for adults and children. Available at CUNE stores nationwide, with the online store to follow.
A Chiikawa DAISO-exclusive collection of 28 items — including stationery, pouches, can badges, and more — starts rolling out at DAISO stores across Japan from April 14, 2026.
The second round of the Dolphin Wave WEB Lottery is now available, featuring Michiru, Kōri, Mashio, and Tomo in a brand-new "Animal Ears × Delivery Staff" illustrated design across a range of prizes including life-size tapestries and oversized acrylic stands.
The pixel art abyss exploration RPG DOT ABYSS has launched its pre-registration site, kicking off campaigns featuring up to 100,000 DMM Points, in-game Abyss Gems, and an Amazon gift card giveaway on X.
FamilyMart has released a strawberry ice bar made with 27% Tochiaika juice from Tochigi Prefecture, marking the first strawberry flavor in the convenience store's four-year-old sustainable farming series.
Starting April 17, 2026, fragrance brand FERNANDA Japan is releasing a limited-edition Lychee Collection featuring 20 items infused with upcycled lychee extract sourced from Shintomi Town, Miyazaki.
FUJIMI, a personalized beauty care brand by Tricot Inc., has released an orange-flavored clear protein drink that dissolves into a vivid, transparent orange color in water. The limited-quantity product, available from April 13, 2026, provides approximately 17g of protein and a full day's worth of vitamin C per serving.
A second wave of nine newly illustrated Tsumammare acrylic accessories for Mobile Suit Gundam GQuuuuuuX is coming from COSPA, featuring characters ranging from Mach in her pilot suit to Char Aznable in disguise, scheduled for late June 2026.
Starting April 21, Seven-Eleven stores in Gunma Prefecture will carry a new item — Yaki-Manju, the region's beloved soul food featuring soft grilled dough coated in a rich, sweet-spicy miso sauce.
Characters from the anime Haikyu!!, including Kageyama Tobio and Oikawa Tooru, are coming to Taito Lottery for the first time, with figures, sitting mascots, acrylic stands, and more available at FamilyMart stores nationwide from May 2, 2026.
A new limited-edition flavor is joining the Horoyoi lineup — Mango & Coconut hits shelves nationwide in Japan starting June 9, 2026.
Hublot has launched the Big Bang Reloaded, a 44mm collection that brings the Unico movement to center stage with enhanced color contrasts and five distinct material variants marking significant brand anniversaries.
Union Creative is releasing a 1/6 scale completed figure of Tenka Osaki from THE IDOLM@STER SHINY COLORS in the Gardienne Amethyst costume, scheduled for January 2027, with a suggested retail price of ¥33,000 (tax included).
A new lineup of Easter-themed merchandise from Inu X Boku Secret Service, featuring newly drawn illustrations, is now accepting pre-orders on the "THE キャラ" online shop through April 27, 2026.
Iris Toreca, an online trading card oripa service, is launching a new sword-inspired animation, a "Conditional Unlock Oripa" feature, and an SNS giveaway campaign starting April 14, 2026.
To mark its 10th anniversary, KAMIHIME PROJECT is adding limited Kamihime Nike and Amon in new attire, along with a daily roulette event where players can win up to 100 free gacha rolls.
Koikeya has renewed its long-selling Polinky corn snack brand, launching three updated flavors with redesigned packaging nationwide from April 13, 2026, alongside new character merchandise and a campaign to win a Polinky Knapsack and snack set.
Legeclo: Legend Clover is running a 4.5th anniversary event starting April 14, 2026, featuring daily 10-pull free gacha for up to 100 total pulls, the new combo characters Andromeda & Cassiopeia, and new characters Jack the Ripper and Sherlock Holmes.
Kenelephant is releasing an oversized flocky figure series based on artist Takuma Fujisaki's Mall Mutant characters, with six designs going on sale from April 17, 2026.
Monster Musume TD and four other DMM GAMES titles are now hosting KUMASAN FESTIVAL 2nd, a large-scale crossover event running through April 27. The event features an all-new original story, four major in-game campaigns, limited collaboration characters, and exclusive purchasable packs.
Five original plush mascots featuring the beloved characters of Morinaga Ramune Candy are rolling out at capsule toy vending machines across Japan from late April, priced at 500 yen per capsule.
MUJI is releasing a new "Smooth Satin" series of roomwear and innerwear starting April 20, featuring 100% lyocell satin fabric with a silky feel and moisture-wicking properties for comfortable everyday wear.
The Revoltech Mirko figure from the hit TV anime My Hero Academia is returning in 2026, featuring highly articulated legs, multiple face expressions, and optional hair parts for dynamic kicking poses.
Mythologia the Oracle, the simultaneous battle card game available on mobile, has launched its Steam version for PC on April 14, 2026, featuring a mouse-optimized UI and multiple launch campaigns including a Start Dash Campaign offering up to 100 pack ticket pulls.
Swiss watchmaker Parmigiani Fleurier has presented its 2026 new collection at Watches & Wonders Geneva, marking the maison's 30th anniversary with a world-premiere chronograph innovation and a tribute to its founding craftsmanship traditions.
The revival of the special collaboration between Project SEKAI COLORFUL STAGE! feat. Hatsune Miku and Ensemble Stars!! is underway, featuring a limited gacha with four exclusive members running through April 27, 2026.
Global techno artist Richie Hawtin has collaborated with Fukushima craft sake brewery haccoba -Craft Sake Brewery- to create a limited sparkling sake called "SPARK 26," celebrating the 26th anniversary of Shibuya's iconic club WOMB. The sake makes its world premiere on April 24, 2026.
Suntory will release the limited edition "The Premium Malt's 〈Japanese Ale〉 Irohana (色華) Kaoru Ale" nationwide from July 14, 2026, available in 350ml and 500ml cans, featuring a collaboration design with California lifestyle brand Ron Herman.
A whimsical new stationery item from Suzuhiro Kamaboko — fold it and it takes the shape of kamaboko fish cake; unfold it to write a message inside. Going on sale April 25, 2026.
Tachibana E Liquor Shop has launched its Super High-Probability Lottery Vol. 2, limited to 150 entries at ¥12,999 each (tax included, free shipping). Every entry guarantees two bottles, with the top prize featuring both Yamazaki 18 Year and Yamazaki 12 Year.
A new limited-edition flavor featuring rare green-skinned lemons harvested on Hahajima Island in the Ogasawara Islands is coming to stores across Japan.
The 3D tactics RPG Tenkei Paradox has reached its 4th anniversary milestone, with special login bonuses, free daily gacha, story events, a great strategy battle, and limited character packs available through early May 2026.
Animate has unveiled the designs for the exclusive bonus items accompanying the Blu-ray & DVD release of The Daily Life of a Part-time Torturer, including character acrylic stands for Volumes 1 and 2 and a special gift set for those who purchase all three volumes.
A new boxed assortment of Tirol Chocolates featuring three flavors made with Hokkaido-sourced ingredients — Haskap Soft, Hokkaido Corn, and Hokkaido Cheese — goes on sale nationwide on April 20, 2026.
Toneri Park in Adachi Ward, Tokyo, is hosting a free flower and illumination event from April 10 to 26, 2026, featuring 35,000 nemophila plants in bloom, an immersive transparent floor photo spot above the flowers, and nightly light shows.
Ardnahoe Distillery on the Isle of Islay is expanding its core range with the first cask strength release — Batch 1, bottled at 60.9% ABV from first-fill bourbon barrels — now available in Japan from April 15, 2026.
AMNIBUS, an online shop specializing in original anime and manga merchandise, has opened pre-orders for three new Demon Slayer: Kimetsu no Yaiba products starting April 6.
The KUMASAN FESTIVAL 2nd has kicked off across five DMM GAMES titles, featuring a brand-new original crossover story and four simultaneous campaigns running through April 27, 2026.
Five DMM GAMES titles including FLOWER KNIGHT GIRL have kicked off the KUMASAN FESTIVAL 2nd, a large-scale cross-title collaboration event featuring a brand-new original story, four major campaigns, and limited collab characters, running through April 27, 2026.
DMM GAMES has launched the second large-scale KUMASAN FESTIVAL crossover event, bringing together five titles including Girls Creation -Geijutsu Kitan-, along with four exclusive collaboration campaigns running through April 27.
The long-loved Shiga confectionery "Akai" marks its 60th anniversary, with a new "Akai (Black Sesame)" flavor launching at all Kanou Shouju-an stores on April 15, 2026.
Three Hello Kitty plush charms inspired by Marion Crepes' signature flavors are set to go on sale on April 30, 2026, as part of a collaboration book celebrating the popular crepe chain's 50th anniversary.
An online lottery featuring brand-new goods based on official illustrations from the smartphone game Million Dollar Boys: OtomeGame is available through eeo Store online until April 30, 2026.
Mist Train Girls has kicked off its in-game collab event as part of the 2nd Kumasan Matsuri, a large-scale crossover spanning five DMM GAMES titles from April 13 to April 27, 2026.
one'sterrace is hosting a Miffy goods in-store event from April 15 to May 17, 2026, with a fresh pistachio and lavender series, apparel, and more at stores nationwide.
A special collaboration between the 9th-anniversary multimedia project Revue Starlight and the lyric-based card game CARU UTA is set for release in summer 2026, featuring 28 songs and 99 cards with anime and film scene photos.
Sakazen, a Japanese apparel retailer marking its 80th anniversary, is releasing an original Star Wars-themed clothing and accessories collection on April 24, 2026, featuring sizes L through X5 across shirts, polos, t-shirts, shorts, and accessories.
New character Kotaro has arrived in the cross-heroine RPG Techcronoss, bringing a pickup gacha, a new side story event, a collaboration cafe in Akihabara, and a commemorative campaign — all running at the same time.
Starting March 2026, JAL's international business class flights now feature 2Snack Kaoru Truffle — a plant-based, non-fried snack from Japanese food brand 2foods that delivers bold truffle flavor without the guilt.
An online lottery featuring official anime illustrations from "A Gentle Noble's Vacation Recommendation" has launched on RAFFLE, with exclusive merchandise including acrylic panels, ring stands, keychains, and more available through April 24, 2026.
AFURI's souvenir ramen series welcomes its newest flavor, a smooth and creamy Tori Paitan ramen with Yuzu Raajan. Available at AFURI stores and online from April 11, 2026, with nationwide rollout from April 15.
Four new merchandise items from The All-Devouring Whale: Homecoming are now available for pre-order at AMNIBUS, including trading hologram can badges, a canvas board, BIG acrylic stands, and a matte poster.
VTuber Amane Marry has teamed up with Village Vanguard for a travel-themed merchandise collection, with orders open at the Village Vanguard Online Store from April 9 through April 26, 2026.
AmiAmi, a major hobby shop in Japan, has released its monthly figure pre-order ranking for March 2026, showcasing top picks from popular franchises including Elf Village, hololive, and Street Fighter.
A pop-up store collaboration between fashion brand ANGEL BLUE and the anime Mermaid Melody Pichi Pichi Pitch is set to open at Ikebukuro Loft and Namba Loft from May 1 to May 17, 2026, featuring exclusive new merchandise with specially drawn artwork.
An online lottery for The Angel Next Door Spoils Me Rotten 2 goes on sale April 16, 2026, featuring newly drawn illustrations of Mahiru Shiina dressed as a magical girl, along with plush toys and other merchandise.
Merchandise from the "New Theatrical Version Gintama -Yoshiwara in Flames-" booth at AnimeJapan 2026 is now available for post-event mail order at the THEキャラ online shop through April 23, 2026.
AVIOT has unveiled Cinnamoroll and Kuromi collaboration true wireless earphones based on the popular TE-Q3R model, featuring original character designs and over 40 newly recorded voice lines each. Pre-orders opened on April 9, 2026.
Belc supermarket is entering the Sanrio Character Ranking 2026 Partner Division for the first time as "Belcook・Kuu・Guu・Ruu × Hapidanbui," with a collaboration campaign running at all stores starting April 10, 2026.
Faaast Penguin has added a new cooperative climbing mode, Penguin Climbers, along with the Season 10 "Midnight Masquerade" update, a new Italy-themed night world, and various new items and features.
Fujiya is releasing a new matcha variety in its Chocolat Wafers lineup — a five-layer wafer chocolate filled with matcha cream and coated in smooth chocolate, available nationwide from April 14, 2026.
A new capsule toy collection inspired by Gloomy the Naughty Grizzly is set to roll out across Japan from mid-April 2026, featuring six colorful palm-sized mini lights that glow softly at the flip of a switch.
GODIVA is expanding its ice cake lineup to approximately 100 stores nationwide and launching two new products—the "GODIVA Chocola Cheesecake" and the "Chocolat Orange"—from April 13, 2026.
Starting April 10, 2026, Gyoza no Ohsho locations nationwide are offering three limited-time summer items — Hiyashi Chuka, Spicy Hiyashi Chuka, and Sugo Kara Chicken.
Fukuoka-based creative food brand Harapecolab is restocking its April Diamond Birthstone Tart, which sold out instantly on its previous release. Only 20 units are available, starting April 10, 2026 at 12:00 PM.
Acrylic ring stands featuring original illustrations of Gabimaru and Choubee from the TV anime Hell's Paradise: Jigokuraku are available for pre-order at U-TREASURE from April 9 to May 11, 2026. The stands are designed to display the separately sold Motif Ring.
Kuriyama Beika's long-selling rice cracker Hoshi Tabeyo marks its 40th anniversary in 2026 with refreshed packaging and the debut of a new star-shaped character named Hosihosi.
To mark its 5th anniversary in April 2026, Kemono Friends V Project has opened applications for new Friends and announced the KemoV Fan Meeting "Eeeyaan!" on May 9 in Tokyo — with free entry for the talk show and exhibition.
Kokuyo's premium writing instrument brand KOKUYO WP is releasing four new limited-edition pen colors that draw on the quiet movements of thought and nature, going on sale from April 17, 2026.
Lindt is holding a limited-time "PICK & MIX All you can pack" event at Lindt Chocolat Boutiques, Boutique & Cafes, and outlet stores across Japan from April 10, 2026. New this year are dedicated pouches in six colors.
For the fifth consecutive year, Loft's annual Cosme Festival goes all-in on Korean beauty from April 18, bringing 136 brands and 670 products covering makeup, skincare, hair care, and beauty foods to stores nationwide.
Mila Owen is releasing its first-ever collaboration with Peanuts on April 24, 2026. The PEANUTS RECORDS capsule collection features music-themed designs of Snoopy, Woodstock, and Charlie Brown across apparel and accessories.
The April Bunraku performance at the National Bunraku Theatre opened on April 4 and runs through April 26. The program features "Sugawara Denju Tenarai Kagami," one of the three great masterpieces of ningyo joruri puppet theater marking its 280th anniversary, along with the dance piece "Futari Kamuro" and the epic "Hiragana Seisuiki."
Nendoroid Face Maker has launched a collaboration with Nendoroid Kaede Akamatsu, offering 6 exclusive expression parts that can be swapped onto the figure. The collaboration runs from April 9 to June 25, 2026.
A collaboration between Nendoroid Face Maker and Nendoroid Shuichi Saihara is now underway, featuring six limited-edition face part sets available to order from April 9 to June 25, 2026.
Prize merchandise for the Netflix series Dandelion, including a mini plush toy and acrylic stand, is set to appear at amusement facilities from the third week of April 2026.
Korean brand Nineteenfriday has launched the Glowing Keyboard Charm, a satisfying ASMR accessory featuring a mechanical click feel, colorful RGB lighting that syncs with each press, and cute 3D designs including tomato, lucky clover, and angel wings.
ORIGINAL GOODS PRESS has added five new oshi-katsu keychains to its lineup, including silver tape-inspired designs and a mirror keychain — all crafted to appeal to what fans actually want to carry, collect, and remember.
Puyo Puyo Puzzle Pop on Apple Arcade has added a new "Puyo Garden" mode where players can raise and bond with their own puyo — giving it a name, feeding it snacks, and dressing it up in stylish costumes.
Tohakusha Inc. has unveiled its first original Steam title, Red Chat Ritual – TSUMIMI TIME, a psycho-horror adventure game where players intervene in a live stream to investigate the mystery of a cursed abandoned village. The Steam Store page is now live and accepting wishlists.
Relier81, a Kyoto-based brand that upcycles kimono and obi fabrics into fashion items, is hosting a 14-day pop-up store at the 4th floor event space of Daimaru Tokyo, featuring shoes, bags, a new stole, and a debut apparel line.
An online lottery titled "Birthday Date with Chizuru Mizuhara" from Rent-A-Girlfriend launches April 16, 2026, on Kujibikido, offering newly drawn character illustrations on prizes including pub mirrors, tapestries, and acrylic accessories.
Characters entered in the 2026 Sanrio Character Ranking, including last year's top-ranked Pompompurin, Cinnamoroll, and Pochacco, are rolling out as crane game prizes at amusement centers across Japan from April 2026.
Sega Fave is releasing a new Lucky Kuji lottery series themed around Case Closed with a Neo City Pop aesthetic. Featuring newly drawn illustrations of 8 characters including ones from the latest film, the no-lose lottery is available at 7-Eleven, Ito-Yokado, and Yume Town stores.
The mobile board game RPG Summons Board is running the "Easter Event '26 Pasmina★Easter" from April 9 to April 28, 2026, featuring new characters, dungeons, a monster hunt, and a special Easter gacha.
TUISS DÉCOR has launched the Karakami collection, blending traditional Japanese karakami patterns — inherited since the Heian period — with a European color palette across roll screens, Roman shades, and curtains, available from April 9, 2026.
A limited-edition collaboration between the Ultraman Series 60th Anniversary and popular Tokyo Station sweet brand CARAMEL MEISTER launches from April 18, 2026, featuring a special commemorative package and collectible original cards.
A special premium pack celebrating the 30th anniversary of the Detective Conan TV anime is now available from Weiß Schwarz Blau, featuring exclusive card rarities and serial-numbered cards.
AMERICAN HOLIC is releasing new colors for a staff-produced 3WAY drawstring shoulder bag on ZOZOTOWN on April 16, 2026. Previously sold out on its first day, the bag is now available in six colors including three new additions.
Anna Sui has released its third collaboration collection with Sanrio's Hello Kitty, featuring quilted bags, tweed items, and an iPhone case — all launching on April 15, 2026.
Chaos Zero Nightmare's second preseason brings new 5-star fighter Diana, the All-Out War battle mode, a Season 3 preview, and celebration events running through late April.
CHIBA CORGI has teamed up with My Melody and Kuromi to compete in the 2026 Sanrio Character Ranking Partner Division. Voting is open from April 9 to May 24, 2026, and a social media campaign is running with Sanrio Puroland passport pairs and stuffed animal sets up for grabs.
Cookie Run: Kingdom has launched a major collaboration with the Netflix animated film KPop Demon Hunters, bringing new playable cookies, special skins, a story episode, and various in-game events running through May 7, 2026.
Natural and organic beauty select shop Cosme Kitchen is teaming up with Sanrio Co., Ltd.'s Hello Kitty for the first time, offering 18 limited items from May 29, 2026, with advance reservations opening May 12.
A limited-time collaboration between DARTSLIVE's arcade darts machines and Capcom's Street Fighter 6 launches on April 16, 2026, featuring exclusive game modes, digital content rewards, and a social media campaign with prizes.
Original merchandise from the Gintama x Keio Line "Spring Strolling Trip" collaboration is now available via post-event online ordering through May 7, 2026 at 11:59 PM at the Cocoani online store.
GranSta Tokyo's 101 shop managers cast real votes to reveal their top 10 recommended bento boxes — all Tokyo Station exclusives, from European-style curry to premium wagyu steak rice bowls.
holo Indie, hololive production's fan-made game brand, has opened the Steam store page for "Holo Hockey," a VR-compatible air hockey action game developed by Yabusaka Games. Wishlist registration is now open ahead of the May 14, 2026 release.
The idle battle RPG In Another World with My Smartphone. Fantasia Connect launched its official service on April 7, 2026. To mark the 100,000 pre-registration milestone, two SSR+ characters are being distributed to all players.
Starting April 9, 2026, the arcade game Initial D The Arcade is hosting a collaboration event with Umamusume: Pretty Derby, featuring themed in-game items inspired by Special Week, Silence Suzuka, and Tokai Teio.
On May 17, 2026, Keio Plaza Hotel's Main Bar Briant will host a whisky seminar featuring five Johnnie Walker Blue Label expressions, including a bottle limited to just 888 units worldwide, paired with Scottish cuisine curated by the hotel's chef.
A limited-time Jujutsu Kaisen pop-up shop themed around "Kogane to Issho" is coming to five HMV locations across Japan from April 21 to May 10, 2026.
From April 16 to May 6, 2026, Kappa Sushi is serving two limited-time side dishes featuring Hokkaido-sourced king crab — a traditional teppo-jiru miso soup and a rich crab ramen — at all locations nationwide.
The new 4-color eyeshadow palette Eye Coloration N 21 Peach Fusion from LUNASOL's 2026 Summer Collection "JUICY & DEWY" has posted the highest two-week advance-launch sales in the series since 2024. National store pre-orders are open as of April 10, 2026, with general sales launching April 24.
Los Angeles denim brand MOTHER is hosting a pop-up at UNITED ARROWS Roppongi Hills from April 10 to April 19, 2026, showcasing new arrivals and popular styles alongside an event-exclusive tote bag for the first 20 purchasers.
Starting April 15, MUJI stores across Japan will carry 14 limited-edition mint-flavored products—including choco mint roll cake, ice cream, sparkling water, and cold brew teas—perfect for staying cool in the summer heat.
From June 5 to July 9, 2026, the 31st-floor Sky Dining Tenku at Nagoya Prince Hotel Sky Tower is hosting a Star Festival-themed afternoon tea featuring Tanabata-inspired sweets and savory dishes, with day and evening sessions available.
Following the success of its first collection in February 2025, NEW ERA is releasing a second collaboration with The Metropolitan Museum of Art on April 16, featuring caps and T-shirts inspired by Leonardo da Vinci's designs and Wassily Kandinsky's paintings.
A collaboration campaign between TV anime Ninjaboy Rantaro and ROUND1 entertainment facilities kicks off on April 18, 2026, featuring collab menus, collab packs, crane game prizes, themed rooms, and original merchandise across stores nationwide.
Pre-orders are open on the Square Enix e-STORE for the "+Tic Elder Sister" online lottery, featuring original illustrated merchandise by manga artist Kuri Icha — and every ticket is a winner.
Sharp Marketing Japan has launched "Decoration Print," a new service that lets users decorate photos with frames, stamps, and text before printing at approximately 32,000 convenience store multi-copy machines across Japan.
On March 1, 2026, SHIBUYA TSUMUGI staged a kimono fashion show along Shibuya Center-gai as part of SCG DAYs 2026, turning the busy shopping street into a runway that blended traditional and contemporary kimono styles.
Season 5 of Sonic Rumble Party runs until May 20, 2026 at 1:00 PM, bringing Alice in Wonderland-inspired stages, skins, and in-game items to the multiplatform party game.
Pre-orders have opened at AMNIBUS for a trading can badge series featuring all 49 teams from the Super Sentai series, spanning the franchise's 50-year history.
The Tower of AION's latest major update "Dragon Emperor Tiamat's Advent" is set to arrive on April 22, 2026, bringing a new 4-floor dungeon and a brand-new class called Void Wing. Pre-registration is open now with special in-game rewards for all participants.
Pre-orders are now open for merchandise based on the theatrical anime 100 Meters, featuring acrylic stands, hair clips, uniform-design face towels, and scene photo goods.
Starting April 10th, approximately 170 AEON and AEON Style stores across Japan will carry 8 types of Tom and Jerry collaboration T-shirts from the youth casual wear brand Doublefocus, priced at 1,980 yen (2,178 yen with tax).
FAN+Life has opened pre-orders for original merchandise inspired by TV anime The Angel Next Door Spoils Me Rotten Season 2, with six product types themed around Mahiru Shiina's angel-style coordinate outfits. Pre-orders are open now, with release scheduled for late July 2026.
A large-scale sakura installation crafted from 1,500-year-old Echizen washi paper and recycled fluorescent lamp glass took center stage at the Japan-Monaco 20th Anniversary Diplomatic Celebration, earning front-page coverage across European media.
Ron Herman and Baggu are releasing their fifth collaboration bag on April 25, featuring a fresh white-and-navy dot pattern inspired by Ron Herman's corporate colors.
A special collaboration between Ballsey's WHITE LINE and manipuri brings together refined sophistication and handcrafted artistry in a limited collection available at TOMORROWLAND stores.
Two limited-edition rums from Bielle distillery on the island of Marie-Galante — the Rhum Blanc Canne Grise and Rhum Vieux Canne Grise Brut de Fût 2018 — are now shipping to retailers across Japan starting April 10, 2026.
BoConcept has announced its first-ever collaboration with Copenhagen-based design studio atelier axo, introducing a dining collection that blends architectural precision with the warmth of Scandinavian craftsmanship. The BoConcept × atelier axo collection is available globally from April 8, 2026.
French-style bakery BOUL'ANGE is opening its 21st store at Takashimaya Gate Tower Mall in Nagoya on April 15, 2026, featuring exclusive Roll Bun and Chewy Cookie items alongside its signature croissant lineup and a hearty sandwich menu for lunch.
A collection of exclusive merchandise from a Cardcaptor Sakura: Clear Card and Village Vanguard collaboration is now on sale, featuring trading pin badges, character stands, acrylic keychains, acrylic charms, trading clear cards, phone shoulder straps, and a tote bag.
The jewelry brand CHIKAKO YAJIMA is making its BARNEYS NEW YORK FUKUOKA debut with a pop-up event from April 10 to April 26, 2026, showcasing a spring color collection of natural stone rings.
The Sand Cookie from COCORIS, which has ranked No. 1 in Tokyo Station's limited souvenir sales ranking for six consecutive years, has been renewed with improved dough, baking process, and chocolate coating for an even tastier experience.
Sega Fave's hobby brand S-FIRE has opened pre-orders for a new deformed figure of Conan Edogawa from Detective Conan, featuring swappable face parts and poseable hands.
A new Esther Bunny pouch assortment capsule toy is set to roll out at vending machine locations nationwide from mid-April 2026, featuring five cute and functional designs.
Max Factory has announced a figma of Morgan, the Berserker-class Servant from Fate/Grand Order, depicted in her First Ascension appearance. The non-scale articulated figure is planned for release in January 2027 and is available exclusively at Amiami and select retailers.
A handle customization service for the popular BANK LIGHT suitcase series is now available at FPM Milano's Limited Concept Stores, offering 20 leather handle colors including 5 Japan-exclusive options.
Good Smile Company's POP UP PARADE figure of Übel from Frieren: Beyond Journey's End is now available for pre-order at AmiAmi, with a scheduled release in September 2026.
Genshin Impact's version Luna VI update launched on April 8, 2026, introducing new 5-star Geo character Linnea, expanding Mondstadt's northern region with new areas, and kicking off fresh quests and events.
To celebrate Loco Musica's birthday (April 8), a new online lottery featuring original goods based on specially drawn illustrations from the TV anime Gushing over Magical Girls has launched on Kujibikido.
S-FIRE, the hobby brand by Sega Fave, has opened pre-orders for a new customizable Hatsune Miku figure featuring swappable face parts and adjustable poses. Orders are accepted through May 18, 2026, with delivery planned for November 2026.
The Steam store page for Nna-tan's Pixel Princess, a pixel puzzle game featuring hololive production's 4th Generation member Himemori Luna, is now live through holo Indie. Wishlist registration is open ahead of the scheduled May 28, 2026 release.
In Another World with My Smartphone: Fantasia Connect, an idle battle RPG based on the popular anime series In Another World with My Smartphone 2, officially launched on April 7, 2026. All users receive two SSR+ characters to commemorate the 100,000 pre-registration milestone.
The Kai Annual Onsen Pass 2026 offers guests aged 70 and over 12 nights across 23 Kai ryokan locations nationwide for a flat fee, with sales opening from April 8, 2026.
Kanro is releasing a seasonal limited edition of its popular Marosh gummy series — the Orange Splash flavor — combining a refreshing orange taste with enhanced carbonation for a light, addictive fizzy-sour experience.
Kitajima Seika, a veteran leather shoe manufacturer based in Nara, has launched a new style-up sneaker that combines the elegance of genuine leather with a hidden insole for a natural-looking height boost of 6 cm.
Two new regional flavors join Acecook's "Gotochi no Ippai" instant noodle series, going on sale nationwide on May 4, 2026 — a Kitakata-style soy sauce ramen and an Okinawa island soba.
Sky Dining Tenkū on the 31st floor of Nagoya Prince Hotel Sky Tower will host a Tanabata-themed afternoon tea and night afternoon tea from June 5 to July 9, 2026, featuring seasonal sweets and savories inspired by the star festival legend.
A new lineup of Pingu sewing variety items is coming to capsule toy vending machines nationwide from mid-April 2026. The collection includes five practical accessories featuring the beloved world-famous penguin character.
A new COSBAG from Good Smile Moment inspired by Puella Magi Madoka Magica The Movie -Rebellion- is now accepting pre-orders at AmiAmi, with a scheduled release in July 2026.
Reflector keyrings featuring beloved PUPPET SUNSUN characters SUNSUN, NONON, and ZONZON are rolling out in capsule toy machines across Japan from mid-April 2026, priced at 300 yen per try.
Starting April 7, 2026, the Marukuji online lottery service is offering newly illustrated chibi character goods from the anime Record of Ragnarok III, featuring Heracles, Jack the Ripper, Buddha, and more in the original "Chaponne!" illustration series.
The hit gummy series with over 36 million units sold is adding a white peach variety for the first time, rolling out at Seven-Eleven stores nationwide from April 14.
A browser game based on the beloved anime series Shakugan no Shana is on its way, with pre-registration now open to mark the franchise's 20th anniversary year.
To mark its first anniversary on April 23, 2026, the dress-up and raising game Sugar Doll has launched a new premium gacha "Dear My Owner" featuring limited-edition anniversary-themed costumes, along with special anniversary packs available for a limited time.
A pop-up shop for TV anime "Too Many Losing Heroines!" will be held at AMNIBUS STORE -blue- in Shibuya and select Animate stores from April 24 to May 10, 2026, featuring new beach date-themed merchandise and exclusive event bonuses.
The 9th edition of the Amazon.co.jp-exclusive Whisky Mikuji lucky draw has launched, offering 466 limited units at 4,880 yen with free shipping. The grand prize is Hakushu 18 Years Old, one of the most sought-after Japanese whiskies.
A 1/7 scale figure of Phoebe from the open-world action RPG Wuthering Waves, produced by FuRyu under the F:NEX brand, is now available for pre-order at AmiAmi, with a scheduled release date of December 2026.
The upcoming TV anime Yowamushi Pedal smartphone app Yowamushi Pedal: Resonance Pedaism has unveiled an original newly drawn key visual, with pre-registration now open on both the App Store and Google Play.
Blue Bottle Coffee's signature summer drink "NOLA" is back for 2026. Inspired by the coffee culture of New Orleans, the NOLA lineup now includes a new Cold Foam and Float alongside the classic Iced NOLA, available at cafes across Japan from April 9.
A new "Lemonade" from DyDo Drinco hits shelves on April 20, offering a crisp balance of acidity and sweetness, with sodium content suitable for heatstroke prevention and vitamin C for an added health boost.
Fujiya is expanding its Chocola Wafers line with a new matcha-flavored variety, featuring five layers of matcha cream and wafer coated in smooth chocolate, made with fragrant Kagoshima matcha. The bag version launches on April 14, 2026, with a convenient small-bag version to follow on April 28.
New merchandise from the TV anime Gushing over Magical Girls is now available for pre-order on CharaON!, including Dekapunikore! Acrylic Figures and Die-Cut Stickers featuring Magia Baiser, Leopard, and Nero Alice.
EASTONE, a Sapporo-based restaurant group, opens a dual-concept spot in Sasazuka, Shibuya. Hakkeisha serves chicken paitan ramen at lunch, while Torinoiro takes over in the evening as a grilled chicken wing specialty restaurant.
A collaboration between the popular character IP Hoppe-chan and the online crane game app BOUNTY HUNTERS launched on April 6, 2026, coinciding with the debut of the new Hoppe-chan TV anime on TOKYO MX.
The Look Back Anime Exhibition at Shinsaibashi PARCO in Osaka runs from April 24 to May 17, 2026, showcasing original cels, photo spots recreating iconic scenes, and exclusive merchandise from the animated film.
A new lineup of Monogatari Series merchandise is now available for order through the anime goods online store CharaON!, including hologram can badge sets, acrylic keyrings, and die-cut stickers featuring popular characters.
The classic 1989 RPG CRIMSON II is now available for free via the retro game streaming service Project EGG, with a monthly subscription required to play.
Sandqvist, the Stockholm-based bag brand known for its Scandinavian minimalism, is celebrating its full Japan launch with a two-day event at THE A.I.R BUILDING in Nihonbashi on April 28–29, 2026.
On March 1, 2026, Shibuya Center-Gai was transformed into a street-side kimono runway during the SCG DAYs 2026 event, as vintage kimono shop Shibuya Tsumugi brought traditional Japanese style to the modern cityscape.
Suntory's Tokyo Craft brand is releasing a new limited-edition brew, the Fruity Ale, on June 2, 2026. Brewed with two hop varieties and top-fermenting yeast, it delivers ripe fruit aromas alongside the gentle richness of domestic malt.
ABEMA is airing a free non-stop broadcast of all 103 episodes of Tottoko Hamtaro Ham Ham Paradichu! starting at 6:30 AM on April 8, 2026, in celebration of the birthday of Panda, the Ham-Hams' resident master carpenter.
The beloved chewy baked wagashi "Tsubara Tsubara" from Kyoto's Tsuruyayoshinobu receives a seasonal matcha variant infused with stone-ground Uji matcha, available from April 11, 2026 through late June.
Season 3 of the popular anime series "As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World" is confirmed for a Fall 2026 broadcast on CBC/TBS's nationwide "Agaru Anime" timeslot, with the first key visual and PV now available.
Avirex and UNIVERSAL OVERALL are launching their 4th collaboration collection on April 11, 2026, inspired by U.S. Navy postal service history. The lineup includes shirts, a cap, a bag, and denim pants — available at all Avirex stores and online.
A SANRIO CHARACTERS collaboration design event is running in the arcade card printing game CARD CONNECT through May 31, 2026, featuring original print frames and hologram gacha cards.
A limited-edition capsule collection from Cole Haan and MEN'S BIGI merges urban tailoring with innovative footwear technology, featuring Japan-exclusive sneaker colorways available from April 10.
Craft beer featuring characters from the classic 1973 anime Demetan Croaker, The Boy Frog has been released by OGA BREWING, available in two styles — Pale Ale and IPA.
Disney Pixel RPG has reached its 1.5-year service milestone, launching a series of limited-time events including login bonuses offering up to 7,000 Blue Crystals, a new cooperative mission feature, limited gacha banners with new EX characters, and several gift campaigns.
A collaboration event between the TV anime Everyday Host and namco TOKYO kicks off on April 17, 2026, featuring limited prize items using newly drawn illustrations, themed food and drinks, and a lineup of original goods.
A new collaboration between Hatsune Miku and illustrator Kuno has launched on AMNIBUS, featuring original casual-wear illustrations of Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO across a range of everyday items.
AMNIBUS has opened pre-orders for 8 types of Kakegurui: Compulsive Gambler merchandise, including trading acrylic cards and glitter can badges, starting March 30.
Kakiyasu Honten, a long-established meat specialty shop with over 150 years of history, is releasing a new Mugen Gyunabe Bento featuring two new Kyojuro Rengoku wrapping paper designs from the Demon Slayer anime, along with fan-favorite original clear files included with every purchase.
Koikeya's thick-cut "Pure Potato" chip line has been breaking brand sales records since its August 2025 renewal. A new sriracha sauce flavor — tangy, spicy, and addictive — joins the permanent lineup from April 6, 2026.
Two new additions to the popular "Korekara Watashitachi wa" board game series — "Korekara Watashitachi ga Taberu no wa" and "Korekara Watashitachi Futari wa" — are now open for pre-order through April 19, 2026.
The Lovisia gift cosmetics brand is releasing a new blind-box collaboration with Case Closed, featuring 12 secret designs each for hand cream and lip cream, complete with collectible charms — going on sale April 10, 2026.
A new hologram can badge 2-piece set from the TV anime "May I Ask for One Final Thing?" is now available to order through the online shop CharaON!
NANO universe is releasing a special collaboration between its popular Anti Soaked® functional series and Brooks Brothers on April 9, 2026, blending high performance with classic style.
Small Planet's NOSTALGICA series expands with four new bag and pouch styles featuring The Lion King, The Little Mermaid, and Peter Pan in vibrant all-over prints — perfect for spring outings and travel.
Marimo Craft is releasing 11 new items featuring OSAMU GOODS characters — including clear multi-cases, clear mini totes, and mini charms — starting mid-April 2026.
AMNIBUS has opened pre-orders for four new Oshi no Ko merchandise items, including a Trading Acrylic Card Vol.2 and glitter can badges featuring Ai, Aqua, Ruby, Arima Kana, Kurokawa Akane, and MEM-cho.
Celebrating the new Rilakkuma anime, a limited-time themed cafe featuring a photogenic afternoon tea experience opens across three Japanese cities starting April 23, 2026.
Good Smile Company's Nendoroid Shakugan no Shana III (Final) Shana 2.0 is now available for pre-order at AmiAmi, with a planned release in September 2026 at ¥6,900 (tax included).
Az-Maker Co., Ltd. has opened pre-orders for new TV anime Summer Pockets merchandise on the CharaON! online store, including acrylic character stands, Puni-Kore! acrylic figures with stands, and die-cut stickers featuring Shiroha, Ao, Kamome, and Tsumugi.
Suntory is releasing a limited-edition Irish Edition of its Ao whisky — the world's first blend sourced exclusively from distilleries across all five major whisky-producing regions — starting June 9, 2026.
Taito Corporation has announced the first-ever console game adaptation of the popular light novel series The Detective Is Already Dead, coming to Nintendo Switch to mark the anime's fifth anniversary.
A new lineup of onsen-inspired merchandise from TV anime "mono" has arrived, featuring acrylic keychains, T-shirts, a towel, and a pouch — all available for pre-order on Village Vanguard Online until April 27, 2026.
Starting April 19, 2026, UESHIMA MUSEUM in Shibuya is offering a small-group "Premium Gallery Tour" that lets up to 15 visitors explore the collection alongside a curator before the museum opens to the general public.
Starting April 7, 2026, the VECUA Honey Wonder Honey summer cool lineup expands with new "Peach Splash" scent items and a body gel that can be applied directly to wet skin.
Anime goods shop "Chara ON!" has opened pre-orders for Tsuiteku Trading Can Badges featuring characters from the TV anime YAIBA: Samurai Legend, offered in 6 blind-box varieties.
YAMATOKOBO, a traditional Japanese sandal brand from Nara, has launched a new line of zori sandals dyed with Kyoto-grown Uji matcha, featuring antibacterial properties and premium Ojiya Chijimi ramie thongs.
A collaboration event featuring Yu-Gi-Oh! Duel Monsters kicks off at GiGO stores nationwide on April 18, 2026, with limited-edition prizes, a collaboration café, original merchandise, collaboration taiyaki, and novelty drinks.
threezero's FigZero 1/6 scale fully articulated figure of En from the manga Dorohedoro is now available for pre-order at Amiami, with a scheduled release in December 2026.
D3 Publisher has announced that EARTH DEFENSE FORCE 6, the 3D action shooting game available on PS5, PS4, and PC, has surpassed a total of 1 million players worldwide.
Kids brand Fluffy BROTHERS has released a new apparel collection featuring Sanrio's My Melody and Kuromi characters, now available at their official online store and Rakuten shop.
HAY's new Bund Sofa — available in 1 Seater, 2 Seater, and Ottoman — is an Asia-limited design inspired by Shanghai's iconic waterfront district, going on sale from April 6, 2026.
Starting April 6, 2026, Manyoken's Peliere Chiba Ekinaka store is selling "Buta-san no Ame," a lemon-flavored Kintaro candy featuring the lovable pig mascot from their iconic Pork Cutlet Bento.
ME-Q, an original print service operated by MAW Co., Ltd. in Osaka, has launched a new "Big Acrylic Stand" measuring up to 27cm, available to order in quantities as low as one piece.
A joint campaign uniting five DMM GAMES titles by Creative Team KUMASAN is running from April 6 to April 20, 2026, with revival collab characters, relay missions, login bonuses, and new mini collab scenarios.
The third collaboration between Mofusand and Sanrio Characters launches on April 17, 2026, featuring around 50 pastel-colored items inspired by an amusement park outing theme.
Three new peach-flavored sweets under the MOMOÉMI brand are now available at service areas, roadside stations, and hotels across Fukushima Prefecture, using straight peach juice from JA Fukushima Mirai.
Monster Hunter Puzzles: Felyne Isles has launched the "Great Roaring Wyvern <The Black Challenger>" event, bringing Molten Tigrex to the game for the very first time. The event runs through April 14, 2026, with exclusive rewards up for grabs.
To celebrate the 5th anniversary of the anime adaptation, Nijigen COSPA has released F6 canvas art pieces featuring Rudeus, Sylphiette, Roxy, and Eris in four vibrant designs.
Three characters from the TV anime Sakamoto Days — Sakamoto Taro, Asakura Shin, and Nagumo — have joined the "Amenui" original plush series by A3. Pre-orders are open on eeo Store online.
FREEing is releasing 1/4-scale completed figures of Yumi and Hikage from Shinobi Master Senran Kagura: New Link, dressed in bondage maid costumes inspired by an illustration from the Senran Kagura x Don Quijote collaboration.
Netmarble's new animated open-world RPG, The Seven Deadly Sins: Origin, made its first post-launch overseas offline appearance at CON-CON HONG KONG 2026, held at AsiaWorld-Expo in Hong Kong on April 4–5, 2026.
A maid-outfit version of Lily has arrived in the cross-heroine RPG Techcronoss on DMM GAMES, alongside Part 2 of the seasonal event "Maid in Dreemia" and an upcoming collaboration cafe at Cure Maid Cafe in Akihabara.
A new 1/6 scale figure of Elaina from Wandering Witch - The Journey of Elaina, based on the cover illustration of the original novel's 24th volume, is now available for pre-order at AmiAmi. The figure is scheduled for release in November 2026 at a reference price of ¥23,980.
AMNIBUS will have a dedicated booth at the 23rd Hakurei Shrine Reitaisai on May 4, 2026, at Tokyo Big Sight's East Exhibition Hall. Event-exclusive merchandise including model watches and Matsumoto Yoshito illustration items will be on sale.
Kotobukiya is releasing a 1/7 scale completed figure of Francesca Prelati from the TV anime Fate/strange Fake, featuring her distinctive gothic lolita outfit, planned for September 2026 at a reference price of ¥25,300.
KFC Japan is introducing "Chururii," a new-sensation jelly drink pairing bouncy crushed lemon jelly with lemonade soda, available in two flavors starting April 8, 2026.
Rooar Studio is releasing 1/7 scale finished figures of Crazy Mita and Kind Mita from the game MiSide, with both products available for pre-order on AmiAmi and scheduled for a July 2026 release.
A new lineup of character goods from the manga Pink & Habanero is now available for pre-order, with shipping expected in late June 2026.
The popular Suika Game and McDonald's Happy Meal collaboration is back for 2026, featuring beloved Sanrio Characters in an all-new online game available from April 10.
TOKYO AI Fashion Week 2026 has kicked off from April 3, 2026, featuring a generative AI fashion design contest, a seminar, and hands-on AI experience booths exploring the intersection of fashion and technology.
The golf brand AS2OV GOLF has launched pre-orders for its 2026 spring/summer collection starting April 3, 2026, featuring a CORDURA Ballistic® boston tote, golf shoes with a free-lock system, and a lineup of functional apparel.
BambooCut's popular home-fermentation kits — "Umeko" for umeboshi and "Umesuke" for umeshu — are back for 2026. Pre-orders are open from April 1 through May 14, with freshly harvested Kishu Nanko plums shipped in mid-June.
Bono Bakery in Osaka's Horie district is releasing two new seasonal raw bagel items — the Matcha Custard Raw Bagel Donut and the Spring Sakura Raw Bagel with tsubu-an — starting April 3, 2026.
The mobile RPG Brown Dust 2 is bringing back its collaboration with Shinobi Master Senran Kagura: New Link from April 9, 2026, featuring five popular characters and two seasonal events with mini-games.
A new CanDo-exclusive stationery series featuring the nostalgic "Retro Diary" designs by Furukawa Shiko began rolling out from April 1, 2026, with 28 items priced at 330 yen each.
To mark the April 10 theatrical release of Detective Conan - Fallen Angel of the Highway, six Shogakukan shoujo and women's manga magazines are featuring special Case Closed collaboration supplements, each using original illustrations from the series.
The family restaurant chain Cocos is kicking off a limited-time "Cookie & Cream Fair" from April 9, featuring five desserts that highlight both the soft, moist texture and the satisfying crunch of cookies — including a big parfait and a takeout-friendly frappe.
CORONA is releasing a special collaboration dehumidifier with Licca-chan in two pop colors — Marshmallow Pink and Mint Green — limited to 500 units per color, with pre-orders starting April 2, 2026.
New original illustration merchandise for the Dark Moon: The Blood Altar anime is arriving, along with an Animate Fair running June 13 to July 5, 2026, where purchases earn a free bromide card.
New Demon Slayer: Kimetsu no Yaiba merchandise from COSPA is arriving in early July 2026, featuring graphic tag keychains, tote bags, outdoor stickers, and T-shirts for Tanjiro, Nezuko, Zenitsu, Inosuke, Tomioka, and Shinobu.
New merchandise for Disney Twisted-Wonderland has been announced, including Aurora Foil Can Badge & Metal Card Sets and Big Acrylic Stands featuring Bloom Birthday illustrations, available for pre-order through April 19, 2026.
Three richly flavored citrus fruit ales — Iyokan, Hyuga-natsu, and Blood Orange — from the Ehime-based craft beer brand Hime Beer are being highlighted as gift options ahead of Orange Day on April 14.
To celebrate its 30th anniversary, Japanese women's brand EPOCA has launched a collaboration collection with New York-based illustrator Samantha Hahn, featuring two T-shirt styles and an umbrella — all adorned with original anniversary artwork.
Celebrating Fruiche's 50th anniversary, House Foods is releasing a new summer-limited "Fruiche x Calpis" Strawberry on April 13, 2026, combining the sweet-sour taste of Calpis with Fruiche's all-time most popular strawberry pulp flavor.
Three new products are joining the beloved Tabekko Dobutsu lineup in April 2026 — a salt-infused sports drink-flavored ramune for summer hydration, a limited-edition matcha biscuit, and a bite-sized mini butter biscuit, all available at convenience stores across Japan.
Pilot Corporation's Mell-chan series adds a new starter set for ages 1.5 and up, renewed fan favorites, Sanrio collaboration outfits, and themed experiences at Toy Kingdom and Kids Land US. Most products launch April 18, 2026.
A new lineup of Here Comes the Black Witch!! merchandise has arrived, featuring cover illustrations and familiar character designs. Online orders are open now, with in-store sales at eeo Store Ikebukuro beginning May 12, 2026.
Hiroshima craft brewer HIROSHIMA NEIGHBORLY BREWING releases "Rinki Ouhen – Barrel Aged Wheat Wine," a Wheat Wine aged 19 months in whisky casks that previously held red wine and peated whisky. Available from April 2, 2026.
Scene photos from Episode 12 of the TV anime The Holy Grail of Eris have been added to the convenience store print service, available at approximately 30,000 locations nationwide through January 14, 2027.
SoulStudio has announced a new SoulChat experience based on the anime "I Saved Myself with a Potion!", launching on LINE on April 10 with Yakumo Kaede as the first available character.
To celebrate Identity V's 8th anniversary, Frontier Works is holding a special fair at Animate featuring newly drawn fairy tale-themed merchandise, plus new items from the Kindergarten and Essence Memorial series.
The special collaboration between globally popular girl group ILLIT and Korean lifestyle brand Rockfish Weatherwear is making its first retail appearance in Japan, with items available at select stores from April 10.
AMNIBUS has opened pre-orders for 11 types of Kiniro Mosaic merchandise featuring new illustrations by manga author Yui Hara, including trading die-cut stickers, can badges, bromides, illustration cards, acrylic stands, and more in an idol costume version.
KIRA SHARE, a subscription jewelry rental service, has fully renovated its website in April 2026, introducing improved navigation, enhanced search features such as ring size filtering and motif-based search, along with a renewed My Page for a more comfortable user experience.
Kurokawa Noh, a nationally designated Important Intangible Folk Cultural Property from Tsuruoka City, Yamagata Prefecture, will be performed at the Esplanade – Theatres on the Bay in Singapore in late April and early May 2026, as part of the 60th anniversary celebrations of Japan-Singapore diplomatic relations.
Rosette Gommage is releasing limited-edition packaging featuring Sanrio characters Kuromi and U*SA*HA*NA for its ClearPeel and BrightPeel products, going on sale nationwide from May 25, 2026.
LANVIN en Bleu has released a new accessories collection featuring dead stock parts sourced in Paris, with retro-pop styling available in milky white and turquoise colorways.
Hakko L-R is offering a limited three-group "LOTUS OSAKA TOP-NOTCH TEST DRIVE" plan from April 19 to May 31, 2026, combining a test drive of the latest Lotus models with a stay at The Ritz-Carlton Kyoto.
AMNIBUS has opened pre-orders for 9 types of newly illustrated "Gal Uniform ver." merchandise from Love Live! Nijigasaki High School Idol Club, featuring all 13 members with exclusive reservation bonuses available.
A special fair celebrating the 10th anniversary of Love Live! Sunshine!! is coming to Gamers stores and online starting June 5, 2026, featuring new merchandise with original wedding dress illustrations.
The complete strategy guide for Mario Kart World, the Nintendo Switch 2 title, went on sale on April 2, 2026. Published under the Famitsu strategy guide brand, the 416-page A5 full-color book covers everything from beginner driving techniques to in-depth course strategies.
Miso ramen chain Mensho Tadokoro and Chiba-based confectionery Nagomi no Yoneya have teamed up to create "Anko Gyoza," a deep-fried dessert dumpling filled with peanut bean paste, available for a limited time from April 2026.
A special Moomin x Ibaraki Milk Co., Ltd. collaboration package of the rich "Blissful Custard Pudding" goes on sale April 6, 2026, featuring six different character lid film designs and a prize campaign offering Moomin goods to 80 winners.
The mobile garden simulation app MOOMIN Welcome to Moominvalley is holding an April Ranking Event from April 3 to April 12. Fulfill map wishes to earn event points, climb the rankings, and win exclusive new plaza decorations.
Muji is releasing a range of chilled, easy-to-prepare foods for the summer season starting April 8, including new cold ochazuke, noodle sauce, and chilled curry lines available at stores and online nationwide.
Two Nendoroid figures of Gyro Zeppeli from the anime JoJo's Bizarre Adventure: Steel Ball Run are set for release in September 2026, with the DX version bundling his beloved horse Valkyrie.
New Era and the fashion brand Kansai Yamamoto are releasing their first-ever collaboration collection on April 9, featuring caps, T-shirts, bags, and more inspired by bold Japanese design motifs.
A new lineup of merchandise from the TV anime Ninku has gone on sale to commemorate its 30th anniversary, available through the mail-order site "THE CHARA." The order window runs from April 2 to April 16, 2026.
Prada Beauty introduces Prada Touch, a hybrid cream-to-powder blush available in 8 shades, launching nationwide in Japan on May 1, 2026.
The salon-exclusive makeup brand rafuna is releasing a hybrid balm foundation that doubles as a concealer, delivering a luminous, dewy finish with skin-care ingredients.
AMNIBUS, an online store for original anime and manga merchandise, has opened pre-orders for 10 types of Rascal Does Not Dream series products, featuring newly drawn guitar performance illustrations of popular characters.
Merchandise from the Rascal Does Not Dream series POP UP SHOP, previously held at DiverCity Tokyo Plaza, is now available for post-event online order via the THEキャラ shopping site through April 16, 2026.
Relier81, a women's apparel brand known for upcycling unused kimono and obi into handcrafted shoes and bags, will participate in Fashion World Tokyo 2026 Spring at Tokyo Big Sight from April 8 to 10.
Romance of the Three Kingdoms: King's War, the new MMO strategy simulation game for smartphones developed by Hong Kong Black Beard Game Co., Ltd., officially launched in Japan on April 2. Pre-registrations surpassed 500,000 ahead of release.
SAKAMOTO DAYS Dangerous Puzzle, the smartphone puzzle game based on the popular anime, launched its 1st anniversary campaign on April 2, 2026, featuring limited tag-character gachas, free daily pulls, 3,000 diamonds in login bonuses, and more.
Seijo Ishii's "Spring World Noodle Journey" fair runs from April 3 to April 29, 2026, featuring 16 noodle dishes from around the world — including 10 new items — crafted by professional chefs at the brand's Central Kitchen.
A collaboration event between Sengoku † Koihime Online and Rance X -Showdown- is underway, featuring a limited-time event, special gacha pickups, and daily free pulls.
New merchandise for the manga Shuraba no One Side Love by Lemon Fujikura is now on sale at eeo Store Ikebukuro and through the eeo Store online shop, including pin badges, acrylic cards, an acrylic stand, a smartphone sticker, and an art board featuring special new artwork.
Mitsui OSK Ferry is running an exclusive online discount for passengers and car transport on all Hokkaido routes, covering departures from June 1 through July 16, 2026.
Yanagida Sake Brewery's aromatic imo shochu, made with an aged Hama Komachi sweet potato and the fifth-generation brewer's dedication, is now available in limited quantities at select Tsukada Nojo locations from April 2, 2026.
Pre-orders are now available for A4 Character Fine Graph prints featuring characters from Twilight Out of Focus, sold through the anime goods online shop AMNIBUS.
AMNIBUS, an online store for original anime and manga merchandise, has launched pre-orders for 11 types of Twilight Out of Focus products starting March 30th.
Starting April 2, 2026, new merchandise based on the "11th Anniversary Character Goods Vote" results for White Cat Project NEW WORLD'S went on sale, featuring original artwork of 11 winning characters across goods and a perfume line.
Acecook is releasing two new instant noodle varieties on April 27, 2026 — a wasabi soy sauce flavor featuring katsuo arabushi dashi and a yuzu pepper salt flavor based on Rishiri kombu dashi.
Adjuvant Cosme Japan's salon-exclusive hair care brand "Re:>>> Basic Line" introduces a new 1-week intensive care cream shampoo on May 1, 2026, designed to repair hair and help lock in color after chemical treatments.
Yuraku Seika's beloved Black Thunder brand is expanding its bite-sized "200% over" line for the first time with a strawberry flavor, hitting convenience stores nationwide on April 7, 2026.
BRILLIANCE+, a bridal jewelry brand handling over 30,000 natural diamonds, is holding a limited custom order event where couples can choose their wedding ring color from a full lineup of 8 shades — including 4 exclusive colors available only during the event period.
Starting April 1, 2026, Bungo to Alchemist received new story chapters related to the "Shin Tana Bungou wo Shoukan Seyo" arc, along with a limited-time gacha featuring new costumes for three characters.
Cheese Garden is releasing a limited-edition Orange Financier from April 15, 2026, combining orange peel, grapefruit peel, and the fragrant spice maqaw for a refreshing seasonal treat.
Kracie's Dear Beauté HIMAWARI is launching three variants of a Moomin collaboration "Oil-In Treatment" in limited quantities on May 15, 2026, themed around the warmth of sharing happiness through letters.
Sega Fave has announced new Detective Conan merchandise, including a second volume of hologram can badges featuring eight beloved characters wearing hats.
FamilyMart is rolling out a lineup of 9 Korean-inspired menu items nationwide from April 7, 2026, covering everything from kimbap and bibimbap to sundubu soup and samgyetang.
Fujiya pastry shops are collaborating with Sanrio's 2026 Sanrio Character Ranking event, offering voting cards with every ¥550 purchase of Sanrio Characters collaboration products from April 9 to May 24, 2026.
Japanese ladies' brand FURFUR teams up with denim icon Lee for its first-ever collaboration, releasing two feminine denim pieces — painted half pants and a wide-leg overall — starting April 3, 2026.
Sync Innovation has opened pre-orders for a new lineup of anime "Hana-Kimi: For You in Full Blossom" merchandise, including acrylic stands and pin badges, with orders accepted through April 22, 2026.
Haruulala organic, a baby and children's organic cotton clothing brand, has launched a partnership with Kiyasuku, a clothing alteration service supporting inclusive dressing. Together, both companies will jointly cover 50% of alteration costs, making it easier for children with disabilities or health conditions to wear the clothes they want.
Battle stickers featuring characters from the popular YouTube anime Hirotama! Hiro-kun are now available through Entame Print at FamilyMart, Lawson, and MINISTOP multi-copy machines from April 1, 2026.
I LOVE BISTRO, a new mobile management simulation game that lets players run a bistro from farm to restaurant, is now available on the App Store and Google Play, with a 10-part launch campaign offering generous rewards.
The Paris-based fragrance brand Juliette Has A Gun has expanded its "Not a Collection" home & body range with a shower gel, body lotion, and limited-quantity room spray, all launched on April 1, 2026.
Lion Corporation is releasing a new variant of its KireiKirei Medicated Hand Conditioning Soap featuring a calming yuzu & white tea fragrance, set for a limited advance rollout from April 20, 2026.
Starting April 8, 2026, Krispy Kreme Japan's morning service offering a complimentary Original Glazed® Doughnut with any drink purchase will be available at stores across the country.
Lily Brown and Puma are releasing a five-piece special collaboration collection rooted in 2000s girls' culture, including the exclusive PUMA H-Street sneaker, apparel, and accessories. Pre-orders open April 3, 2026.
Louis Vuitton has launched new women's hats from the "Nautical" collection, inspired by a seaside getaway. The lineup features denim material throughout, adorned with the iconic Monogram pattern for a sporty yet chic look.
Two new body bags from the Hütte series are now available from travel brand MILESTO. Featuring a water-repellent ripstop fabric, asymmetrical strap design, and multiple pockets, both bags are priced at ¥7,480 each in three colors.
A special collaboration between Neo-Porte and Sanrio Characters brings exclusive merchandise to 116 Don Quijote stores nationwide starting April 11, 2026 at 10:00 AM.
A collaboration event between Princess Connect! Re:Dive and Girls und Panzer das Finale has been confirmed, with a special PV now available on the official YouTube channel showcasing a replica tank and a crossover illustration.
PRONTO is launching two new strawberry drinks — the Strawberry Yogurt Latte and Strawberry Jasmine Tea Soda — available for a limited time from April 14, 2026.
From April 9 to May 24, 2026, fruit juice bar Kajyu Kobo Karin and its sister stores are offering 9 Sanrio Characters collaboration juices, with each purchase earning a vote in the 2026 Sanrio Character Ranking and a random limited coaster from 10 designs.
SEGA Lucky Kuji Online has launched a new lottery themed on the 2025 live event "AiScReam presents TOPPING LIVE," featuring Love Live! Series characters with a range of prizes available from April 2, 2026.
The second collaboration product between Seijo Ishii and Sarutahiko Coffee, the Mocha Harmony Blend Drip Bag, will go on sale at Seijo Ishii stores nationwide starting April 12, 2026.
Kitchen appliance brand SOLEMOOD has released the new multifunctional grill pot "HY-6134" on March 20, with a 20% OFF coupon available for a limited time through April 10, 2026.
The second collaboration between Alvark Tokyo and TV anime "Chibi Godzilla Raids Again" takes place at the April 11 home game against Shimane Susanoo Magic, featuring an original short anime, player introductions by Chibi Godzilla, a stamp rally, and more.
BTS Island: In the SEOM is holding a special fan event at MIYASHITA PARK in Shibuya this April, featuring a guaranteed lucky draw and character photo spots open to all.
A new lottery featuring exclusive items based on the TV anime "Mermaid Melody Pichi Pichi Pitch" will roll out at hobby shops and bookstores starting April 25, 2026, with all prizes showcasing newly drawn illustrations of the eight Mermaid Princesses.
A pop-up shop and online store featuring newly drawn sakura-themed merchandise from Code Geass: Lelouch of the Rebellion are set to open simultaneously from April 20 to May 3, 2026, commemorating the anime's 20th anniversary.
DC Shoes has released the M4 SLIP, a slip-on sandal made entirely of EVA material that mimics the look of the iconic MANTECA 4 skate shoe. Available in three colorways from mid-March 2026.
Kracie's Dear Beauté HIMAWARI is launching "Moomin Summer" and "Moomin Magnolia" Oil-In Shampoo & Conditioner sets in limited quantities on May 15, 2026, bringing a fresh seasonal twist to hair care routines.
The 9th Dabimas Championship finals, held on March 20, 2026, concluded with Yojigen Ranch claiming the overall title with 85 points after placing 2nd in Race 1 and 1st in Race 2.
The 9th edition of Marimocraft's popular "Collection Pin Badge" series arrives in early April 2026, featuring four designs inspired by Frozen, Tangled, Pinocchio, and Toy Story.
Doctor Air is set to release the AeroJet STYLE handheld fan in early April 2026, featuring a maximum wind speed of 7.7 m/s and a built-in carabiner in five color variations.
The cotton ponte knit collar T-shirt from the ebure × Ron Herman collaboration is back with new colors, and this season adds a sleeveless top to the lineup — each available in four colors including brand-exclusive shades.
An art book packed with illustrations and setting materials from the slow-life RPG Fantasy Life i: The Girl Who Steals Time has been released by KADOKAWA Game Linkage.
A special collaboration between the film GRIDMAN UNIVERSE and VILLAGE VANGUARD is now accepting pre-orders at the VILLAGE VANGUARD Online Store, featuring exclusive merchandise with newly drawn illustrations of three beloved characters dressed as store staff.
An online lottery featuring exclusive merchandise based on Hakuoki Shinkai Calendar 2017 illustrations is now live on Marukuji, running through April 19, 2026.
JOURNAL STANDARD FURNITURE is releasing a collection of 17 original handblown glass flower vases starting April 4, 2026, available at all JOURNAL STANDARD FURNITURE stores and online at BAYCREW'S STORE.
Nihondo, a long-established Kampo specialist, has launched the KAGAE BODY CARE SENSITIVE series — a beauty-serum-grade body care line enriched with fermented moisturizing liquid and carefully selected Japanese and Chinese herbal ingredients for sensitive skin.
Frozen pizza brand Morinap from Kanazawa has launched its April monthly pizza set, a three-pizza lineup that includes the newly created Orange Cream Cheese Pizza, Roma Margherita, and Honey Chicken and Broccoli.
Karaoke Manekineko is partnering with Pokémon's 30th anniversary, rolling out a landmark collaboration across approximately 700 locations in 45 prefectures — complete with special rooms featuring Cat and Meow-themed Pokémon for the very first time.
A limited-time popup celebrating the new GLOSS ABSOLU hair care series runs at @cosme TOKYO in Harajuku from April 8 to 14, featuring hands-on product trials, a personal advisory session, and a purchase-exclusive accessory-making workshop.
Kirin Beer is launching a new limited-edition flavor under its popular Hyoketsu RTD brand on April 28, 2026. The Muskmelon variety delivers the fruit's signature rich sweetness with a light, crisp carbonation — timed perfectly for the Golden Week season.
Seven acrylic tsumammare accessories featuring Kurei Andorich, Tino Shade, and five other characters from Let This Grieving Soul Retire! are coming from Nijigen COSPA, with pre-orders open through April 19, 2026.
KDcolle (KADOKAWA Collection) has launched pre-orders for non-scale figures of Honoka Kosaka, Kotori Minami, and Umi Sonoda from Love Live! in their "Bokutachi wa Hitotsu no Hikari" costumes. Pre-orders are open exclusively at Kadost, Amiami, and Gamers from March 31, 2026.
AMNIBUS has opened pre-orders for eight types of TV anime Lucky Star merchandise, including trading scene acrylic cards, glitter can badges, illustration cards, a slogan T-shirt, a multi desk mat, hologram can badge sets, acrylic omamori, and BIG can badges.
Japanese confectionery maker Nakamuraya launches a seasonal dorayaki with a two-layer filling of Kyoto Uji matcha an and Hokkaido azuki tsubu-an, available at supermarkets from April 1, 2026.
AMNIBUS, the online store for original anime and manga merchandise, has started accepting pre-orders for three types of products from Oshiri-Front Man: Return of the Oshiri-Front Empire, including trading acrylic mascots, hologram badges, and BIG acrylic stands.
LINE stickers and themes based on the new "Pai No Mi Oshi no Mori e Yokoso" project go on sale on April 6, featuring characters from the first-ever "oshi-katsu" (fan culture) themed project for Lotte's long-running Pai No Mi snack brand.
To mark the 100th anniversary of Winnie-the-Pooh's original literary debut, a limited-edition Pakuncho featuring Pooh and Friends designs is rolling out from early April, with 72 character prints to collect.
A limited-time collaboration between the dress-up and nurturing game Sugar Doll and the casual escape game Psycho Boy - Escape Game is now underway, bringing a new doll, a special gacha, and exclusive mission rewards through April 30, 2026.
The 12th job class line is coming to Ragnarok Online on April 7, 2026, bringing shape-shifting combat and powerful magic. A 331-hour free play campaign will also run to celebrate the launch.
Five types of new chibi-character merchandise featuring Reborn! TV anime characters are now open for pre-orders on the anime goods shop AMNIBUS, including acrylic stands, keychains, name plates, can badges, and die-cut stickers.
San-X's beloved Rilakkuma character is set to arrive at THANK YOU MART stores nationwide with 27 limited items, all priced at 390 yen (tax-included 429 yen), starting late April 2026.
TalesWeaver, the online RPG by Nexon, has launched its 22nd anniversary update featuring the "Star Fragments" event where players collect fragments from various activities to exchange for special commemorative items.
Tokyo City Keiba (TCK) kicks off its 2026 season on April 13 with 98 race days and 27 graded races, celebrating the 40th anniversary of Twinkle Race — Japan's first night horse racing event — with special payouts, a new seating area, a revamped illumination show, and increased prize money.
Ueno Fugetsudo has released a new cookie assortment featuring three fragrant tea flavors — matcha, Kaga bocha, and Earl Grey — in a set of nine cookies made with the brand's signature Gaufre powder.
Yokohama-based craft chocolate specialty store VANILLABEANS is launching a Mother's Day limited "Especial Set" featuring two new fruit tea-flavored fresh chocolate cookie sandwiches using locally sourced Kanagawa ingredients, available online from April 1, 2026.
A new art book celebrating the world of manga artist Yaguchi Takao goes on sale on March 31, 2026, featuring 200 color illustrations reproduced in high resolution from original artwork, including previously uncollected color pieces from Fisherman Sanpei.
AMNIBUS, an online shop for original anime and manga merchandise, has opened pre-orders for six types of Yu-Gi-Oh! GX products starting March 24th.
Sanwa Shurui's Ajimu Winery in Oita Prefecture earned Double Gold awards for two wines at the SAKURA Award 2026, Asia's largest international wine competition judged by female wine professionals.
A special edition guidebook for Animal Crossing: New Horizons, covering the Ver3.0 free update with tips for beginners and veteran players, went on sale March 31, 2026.
A special collaboration between ANNA SUI mini and Sanrio's beloved character Hello Kitty has arrived, featuring apparel and accessories with an original Hello Kitty design reimagined in the brand's signature style.
AVIOT has announced the TE-V1R-96N, a collaboration model with singer 96neko, based on the hit TE-V1R earphones. Pre-orders opened on March 30, 2026.
Calon DRY FLOWER, a dried and preserved flower specialty shop, has launched a limited Mother's Day 2026 collection featuring long-lasting floral gifts designed to be enjoyed as home décor well beyond the holiday itself.
A limited-time buffet featuring a live kitchen with roast beef and pizza will be held from May 2 to 6, 2026, at Garden Kitchen "Caramelo" in Cerulean Tower Tokyu Hotel, Shibuya. The event is designed for families of all ages with a wide selection of dishes and desserts.
AMNIBUS is now accepting pre-orders for 10 types of TV anime Chitose Is in the Ramune Bottle merchandise, including Trading Ani-Art Acrylic Cards, Can Badges, Desk Mats, BIG Acrylic Stands, and more, starting March 24, 2026.
Korean cosmetics brand Dinto is launching 4 new shades of its hit Blur Glow Lip Tint at Don Quijote stores across Japan starting April 2, 2026, bringing the full lineup to 10 colors.
GRANUP is releasing an in-store lottery called "Dojima Roll Dreamy Kuji," featuring a lineup of original merchandise inspired by the beloved Japanese cream roll cake, starting July 25, 2026.
AMNIBUS has opened pre-orders for six types of Frieren: Beyond Journey's End merchandise, including trading acrylic cards, card stickers, can badges, T-shirts, BIG acrylic stands, and 3-way can badges, all featuring the signature Yuru-koma deformed art style.
IKEA Japan is partnering with the new Pokémon game Pokémon Pokopia to mark its 20th anniversary, with Pikachu- and Snorlax-inspired room sets appearing in stores nationwide and a special "IKEA Island" arriving in the game. The event runs from April 1 to May 10, 2026.
Starting April 1, 2026, IKEA Japan is rolling out the SOLUPPGÅNG outdoor collection — a range of enamel mugs, cooler baskets, foldable stools, and more, blending Nordic friluftsliv with the Japanese concept of komorebi.
IKEA Japan is rolling out an evolved version of the VARMBLIXT LED Table/Wall Lamp starting April 1, 2026, now featuring Matter universal standard support and a full-color-changing LED system designed by Sabine Marcelis.
The upcoming idle RPG "In Another World with My Smartphone. Fantasia Connect" is offering early access to 3,000 selected players by lottery, with a special Amazon gift card campaign planned during the early play period.
Calbee's JagaRico snack brand and umbrella brand Wpc. have teamed up for their first-ever collaboration, releasing a vinyl umbrella and two folding parasols featuring iconic JagaRico-inspired designs.
A limited-edition collaboration line between the beloved Ocha-Ken characters and Kiriyan, a farming-focused gaming creator from Sayama City, has launched with original illustrated goods available to order online.
A new seasonal confection from Yokohama-based Ariake draws inspiration from the lemonade said to have been carried aboard Commodore Perry's Black Ships in 1853.
Kyoto confectionery maker Tsuruyayoshinobu is releasing Kyokanze Matcha, a new stone-ground matcha flavor of its century-old signature wagashi, available from April 11, 2026, at stores nationwide.
Ladurée and Cath Kidston have teamed up for a special collaboration featuring book bags, pouches, and handkerchiefs adorned with intricate hand-drawn prints. Pre-orders open April 3, 2026 at the Cath Kidston Nishi-Ginza store and official online store, with nationwide release planned from early June.
LUNA EARTH ONLINE has added new fruit-motif accessories and colorful ring designs to its lineup, including cherry and strawberry pieces starting from ¥330.
Monday Man, the character known for proclaiming Monday's arrival to weary holiday returnees, has launched as figure keychains in capsule toy corners nationwide starting March 30, 2026.
Nekoicha, a hand care brand focused on bonding between cats and people, is releasing a new handmade cat kick toy on April 3, 2026, crafted entirely by workers at disability welfare workshops.
AMNIBUS has started accepting pre-orders for four types of merchandise from the TV anime "Plus-Sized Misadventures in Love!" as of March 24th, featuring trading scene can badges, bromides, BIG acrylic stands, and A3 matte posters.
Ragnarok M: Eternal Love is running a spring event series called "Midgard Spring Boot Camp" from April 1 to May 1, 2026, featuring daily in-game mail rewards and special equipment drops for adventurers.
Mondelez Japan is releasing a Hello Kitty collaboration package for their popular Ritz Choco Sandwich, featuring three randomly inserted wrapper designs, available nationwide from April 6, 2026.
As spring blooms in Tokyo, the food floor at Seibu Shibuya has put together a wide selection of limited-edition and spring-packaged sweets — perfect for hanami gatherings, hostess gifts, or a personal treat.
Bushiroad Creative's capsule toy brand "Bushi Cap!" has released the "Shining Pomeranian" series — light-up figures of a Pomeranian wearing a glowing collar, available in four color variants for 500 yen each.
Advance tickets for SUPER COMIC CITY 33, one of Japan's largest all-genre doujinshi sales events, go on sale at Animate stores across Japan and through Animate's online shop starting April 8, 2026.
ViS has teamed up with SWIMMER to release a special 3-piece collaboration collection, blending playful character designs with a refined everyday style.
A new Tirol Choco featuring first-flush matcha from Shizuoka's mountainous tea gardens, rich cream-flavored chocolate, and a chewy mochi filling hits stores nationwide from April 6, 2026.
Japanese jewelry brand VARIÉLLE has launched a new K10 gold collection called "Airy Gold," featuring lightweight earrings and ear cuffs designed to blend naturally into everyday style.
The upcoming smartphone game based on the hit TV anime series Yowamushi Pedal has crossed 50,000 pre-registrations, with a celebratory campaign now underway on the official X account.
AMNIBUS has opened pre-orders for six types of Yu-Gi-Oh! 5D's merchandise, featuring trading acrylic name plates, scene photo can badges, bromides, BIG acrylic stands, glitter can badges, and BIG can badges.
B-GENKI, a brand reimagining Japan's traditional foods like natto and konjac as modern healthy snacks, has launched its new official website at bgenki.com.
An online raffle lottery featuring original illustrations by manga artist Auri Hirao goes on sale via RAFFLE, with prizes including T-shirts, towels, acrylic stands, and more — all showcasing ChamJam members in stage costumes and heart-pose fan service.
A new gift sweet called CORONCIER has been launched, featuring 12 monthly flavors matched to birth month colors, designed to make everyday appreciation easier to express.
The fantasy RPG Flower Knight Girl launched the "Lililili★Bunny Fes" Easter event on March 30, 2026, bringing new characters, gacha additions, and more through April 13.
MINAKI, a luxury Japanese sake brand, is launching GENKYO — a limited-edition junmai daiginjo aged in French oak white wine barrels and finished under sub-zero temperatures — via lottery sales from March 30, 2026.
Gucci Beauty has introduced Gucci Bloom Ambrosia d'Oro Eau de Parfum, a luminous new addition to the Gucci Bloom collection created by master perfumer Alberto Morillas, launching June 24, 2026.
A no-miss online lottery featuring Happy Tree Friends merchandise is launching on Hanikuji Land on April 1, 2026, with a lineup of everyday-use goods showcasing all characters from the beloved American animated series.
Jimmy Choo has launched the "Paradise Cove" campaign for its Riviera 2026 Capsule Collection, blending effortless French Riviera charm with modern Malibu vibes through raffia textures, gingham check prints, and sun-soaked summer silhouettes.
To mark its 10th anniversary, KAMIHIME PROJECT is adding limited deities Tetra and Arisa in new outfits, along with a daily roulette that awards up to 100 free gacha pulls per day.
Merchandise from the Puella Magi Madoka Magica the Movie -Rebellion- event held at Mitsui Shopping Park LaLaport & DiverCity Tokyo Plaza is now available for post-event online purchase via the THEキャラ website. Orders are accepted through April 13, 2026.
A new limited-edition bite-sized ice cream packed with strawberry flavor is arriving in stores across Japan on April 7, 2026, from the popular "Petit" series by Ohayo Dairy.
To celebrate the 20th anniversary of Ouran High School Host Club, the anime studio BONES' official online store "bones store" is holding the "BouquetForYou! FAIR" from March 28 to April 19, 2026, featuring new merchandise with newly drawn artwork by character designer Kumiko Takahashi.
New Sakura Trick merchandise is now available at eeo Store online, with in-store sales at eeo Store Ikebukuro starting May 9. The lineup includes a newly-drawn illustration of Haruka and Yuu in wedding dresses alongside official illustration items.
Tokyo Takanawa Butterista's Brûlée Butter Tart — a bite-size tart with three distinct textures — will be on sale at Narita Airport Terminal 3's Fa-So-La KAGURA from April 1 to April 23, 2026. A great option for a new Tokyo souvenir to pick up before your flight.
Merchandise from the TOKYO6 Characters POP UP SHOP, previously held at Yurakucho Marui 8F, is now available for online order through THE Character shopping site until April 13, 2026.
A new lineup of stained glass-inspired merchandise for the TV anime Mao has gone up for pre-order, featuring five characters across acrylic stands, coasters, keychains, and glass cups.
The 112th edition of Tachibana E Shuuhan's whisky lucky draw series features Yamazaki 18 Years Old as the headline prize in a limited run of 466 lots, priced at ¥3,980 per entry.
The second wave of chibi plushies featuring popular Aikatsu! idols dressed in Premium Rare Card coordinate outfits is coming to Namco amusement facilities and Namco Online Crane nationwide.
A limited-time collaboration bundle featuring two popular Japanese girl-centered adventure games, The Aquarium does not dance and Magical Girl Witch Trials, goes on sale starting March 27, 2026, at a 5% discount.
Finland's Arabia brand is expanding its Runo tableware collection with new Runo Summer Ray designs, featuring early-summer botanicals in a signature ink-blue, green, and pink palette. The new lineup goes on sale from April 8, 2026.
BRUNO's popular folding fan gets a major upgrade — the new 6WAY Cooling Folding Fan adds a cooling plate to its already versatile design, going on sale March 27, 2026.
A special title booster celebrating the 9th anniversary of the BanG Dream! Girls Band Party! mobile app is now available for Cardfight!! Vanguard, featuring all 8 bands with app-original illustrations.
CÉ LA VI TOKYO on the 18th floor of Tokyu Plaza Shibuya is launching "STRAWBERRY × FLEUR AFTERNOON TEA," a spring-limited experience featuring 12 sweets, 3 savories, and 19 types of free-flow drinks, running from April 1 to May 31, 2026.
ChargeSPOT, Japan's leading mobile battery sharing service, has revealed its first official mascot character — Chapopo, a rabbit-type alien designed to free people from battery anxiety.
To celebrate the 5th anniversary of the SNS-linked character song project Clock over ORQUESTA, a line of commemorative goods will be available at 50 GEO stores across Japan from April 1 to May 15, 2026.
Arc System Works' top-down gun action adventure DAMON and BABY is now available across Nintendo Switch, PlayStation 5, PlayStation 4, and Steam, with a free demo and save data carryover also available on all platforms.
Adventure action RPG Doragenai: Ryukishi Gakuen has surpassed 350,000 pre-registrations, with all milestone rewards from 50,000 to 350,000 confirmed for all players.
A pre-order campaign for new Frieren Beyond Journey's End Ani-Art merchandise is running on Animate Online Shop from March 26 through April 12, 2026, with an in-store advance sale planned for June 17.
Livheart has released "Hamunigirii," a squeezable hamster mascot with a distinctive blank expression, now available on Village Vanguard Online with orders open until April 6, 2026.
Package pre-orders for Hyperdimension Neptunia Unlimited are now open. Store-exclusive bonus rough designs drawn by character illustrator Tsunako have also been unveiled, featuring characters from the upcoming RPG launching August 27, 2026.
An online lottery celebrating the birthday of main heroine Umi Asanagi from "I Made Friends with the Second Prettiest Girl in My Class" is launching on Kadokawa's "Kujibikido" service from April 3, 2026, featuring newly illustrated prizes and exclusive bonus gifts.
LebeL's HITA series is expanding with the Serum Milk, a multifunctional hair beauty serum that protects hair from heat and softens it to the tips — available at hair salons from May 20, 2026.
Tree of Life is launching two summer-limited skincare items featuring the Limy vacances scent — a tropical blend of kaffir lime leaf, shekwasha citrus, and plumeria — available from April 1, 2026.
The animated film Your Letter, based on the LINE Manga original webtoon by HYEONA CHO, is set for a nationwide Japan release in fall 2026, distributed by Comix Wave Films — the studio behind Makoto Shinkai's works.
Sync Innovation Co., Ltd. has announced new merchandise for Love Live! Nijigasaki High School Idol Club, with pre-orders open from March 26, 2026.
BellFine has opened pre-orders for two new figures from the Palette Masters Series — Mirko and Katsuki Bakugo from My Hero Academia — featuring advanced 2D painting techniques that make the 3D sculptures look completely flat.
The free-to-play online battle royale MY HERO ULTRA RUMBLE has kicked off its 2.5th anniversary period and Season 16, welcoming America's No. 1 Hero, Star and Stripe, as a new playable character.
Starting March 26, 2026, the pachislot title Eureka Seven AO from Sammy joins the free smartphone pachinko and pachislot app 777Real, bringing the beloved anime-themed slot machine to mobile.
The 7th book in the "Oshiete! Sanrio Characters" series, featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi, launches with a food education theme to help young children learn about vegetables, fruits, and the joy of eating.
Sisley's new Color Cloud is a creamy mousse formula that melts onto the skin for a feather-light, velvety matte finish on both lips and cheeks. Available in three shades at ¥9,020 each.
The 3D tactics RPG Tenkei Paradox is running a revival of its triple collaboration event featuring characters from three 3D-focused titles, with limited gacha, missions, and special packs available through April 2026.
The event PV for The CREATORS — a large-scale networking event connecting creators with entertainment industry companies — has been released ahead of its April 17–18, 2026 run at Akihabara UDX in Tokyo.
Toraku is releasing a new indulgent custard pudding crafted with egg yolks and Hokkaido pure fresh cream, complete with a caramel sauce enhanced with vanilla seeds, available nationwide starting April 1, 2026.
Tree of Savior Neverland introduces the new Ami version, bringing the exclusive companion pet Ami to the continent of Norn — a former demon lord who becomes a player's most trusted partner.
The National Ballet Theatre of Ukraine (formerly Kyiv Ballet) brings its gala tour "Special Selection 2026" to Japan from July 23 to August 11, 2026, with 14 performances across the country. General tickets went on sale March 27.
Acrylic keychains, acrylic stands, can badges, and more from ACCA: 13-Territory Inspection Dept. are now available for pre-order at Sync Innovation's online store, with shipping expected in mid-June 2026.
Two new Another Characters, Nicole (Triumphant Song) voiced by Ayaka Nanase and Noelle (Friendship) voiced by Saho Shirashina, have arrived in Alice Gear Aegis starting March 12, 2026. A revival event, new costume gacha, and spring sale are also now underway.
Areeam, the brand produced by influencer Ainyan, is releasing a spring Disney Collection inspired by Miss Bunny and Thumper from Bambi, featuring gingham check tops and dresses.
Arimino's long-running summer hair care brand 'mint' is getting a complete overhaul — new formulas, new packaging, and an expanded lineup designed to tackle heat, odor, scalp care, and UV protection throughout the extended Japanese summer.
New original merchandise inspired by the ocean scenes from Attack on Titan, featuring newly drawn studio illustrations and artwork by illustrator Kamome Fuyuno, will go on pre-order sale at Anique Shop.
Starting April 1, Sushiro locations nationwide will host their first-ever collaboration with the popular anime Bungo Stray Dogs, featuring spring-themed original goods including character picks, clear cards, and acrylic stands.
Pearl Abyss' open world action adventure Crimson Desert reached 3 million copies sold globally just four days after its simultaneous worldwide release on March 20, 2026.
The women's fashion brand Droite lautreamont has released its 2026 Spring Collection catalog on the official J Lounge online site, showcasing denim styles layered with lace and natural-texture linen and cotton pieces for the season.
Korean cosmetics brand Etude is bringing back the beloved Lovely Cookie Blusher — a retro Heisei-era blush — in a limited-quantity release at Don Quijote chain stores starting April 10, 2026.
EyeUp is releasing four new Piapro Characters product lines in August 2026, including a pillow mascot, tumbler plush, tote bag, and fluffy bear mascot, featuring Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO.
Prime 1 Studio has unveiled a 1/4 scale statue of Maximus in Power Armor from the Fallout TV drama under their Real Elite Master Line format, with pre-orders open from March 26 and release planned for August through November 2027.
Blue Mary, the skilled South Town agent known for her Command Sambo style, has joined Fatal Fury: City of the Wolves as a Season 2 DLC character. New ARCADE MODE and EOST MODE stories featuring the character are also included.
The FRAY I.D x TAW&TOE collaboration sandals are back for 2026, updated with a new exclusive BROWN colorway and a matching drawstring bag. Web pre-order opens March 25 at 12:00 PM.
The FRECIOUS dewo ii, a successor to the long-loved dewo water server that has been on the market since 2014, went on sale starting March 25, 2026. The updated model adds UV-LED sanitization, room-temperature water dispensing, and six temperature settings while keeping the approachable simplicity that made the original a bestseller.
The Spring Batope Festival V is now underway in Mobile Suit Gundam Battle Operation 2 for PlayStation 5 and PlayStation 4, featuring the newly added V2 Gundam and a range of in-game events running through April 30, 2026.
Hot Toys has announced 1/1 scale life-size figures of Grogu and an Anzellan droid smith from Star Wars: The Mandalorian and Grogu, arriving in September 2026.
Hot Toys has unveiled highly detailed 1/6 scale figures of the Mandalorian and Grogu from the upcoming Star Wars film, with both a standard set and a Deluxe Edition available for pre-order.
A spicy cuisine-themed interior decoration event and a pickup gacha featuring new chef character Edel have launched in the mobile isekai restaurant simulation game Isekai Kitchen.
Two soft spring shades — Milky Rose and Milky Beige — are coming to KISSME FERME Rouge Act as a limited-edition release on April 10, 2026, brightening the complexion with a gentle, skin-blending palette.
Watts is releasing a new collection of eight everyday goods featuring illustrations by popular illustrator Kyoko., with a "Fairyland" theme inspired by Alice in Wonderland and Snow White.
A Heaven Coin-inspired necklace from New PANTY & STOCKING with GARTERBELT is up for pre-order from March 25 to April 24, 2026, with two design options and two material choices.
U-TREASURE is accepting pre-orders for motif rings inspired by the angel sisters Panty and Stocking from New PANTY & STOCKING with GARTERBELT, with the pre-order period running from March 25 through April 24, 2026.
A high-end 1/4 scale action statue of Obi-Wan Kenobi from Star Wars Episode IV A New Hope is available for pre-order starting March 27, 2026. Made by Blitzway, the figure features LED lighting, a cloth Jedi robe, and poseable joints, priced at 77,880 yen.
A collaboration event between the comic Rooster Fighter and the Japanese-style MMORPG Onigiri launches on March 26, 2026, bringing an exclusive story event, the new mounted-attack character Keiji, and a range of login and repost campaigns.
Konami's new mobile game Power Pro Adventures launched on March 26, 2026, transporting the beloved "Success" training system from the Powerful Pro Baseball series into a sword-and-sorcery fantasy RPG.
Four bread-themed figures with grumpy-yet-generous expressions — white bread, whole wheat bread, strawberry donut, and chocolate sprinkle donut — are now available at capsule toy corners across Japan.
A new Shigaraki ware coffee kyusu called KOGA is now accepting pre-orders on Makuake. Its lid-hole-free sealed design traps aroma during brewing and releases it the moment the lid is opened.
Three new cup ramen products from the second Super Cup × ROF-MAO collaboration are set to release nationwide, featuring flavors conceived by the VTuber unit's members.
Krispy Kreme Doughnuts Japan is launching four collaboration donuts inspired by The Super Mario Galaxy Movie, available at all KKD locations from April 8, 2026.
Hotel New Otani Tokyo and JR East are offering an exclusive members-only 2-night, 3-day tour combining a stay at Executive House ZEN with the luxury cruise train Train Suite Shiki-shima, departing July 2026.
Japan's leading kanzashi specialty brand Kanzashiya Wargo has unveiled new colors for its beloved cat-shaped ceramic hair pins, featuring aurora and metallic finishes. Sales begin March 27.
The 111th edition of the Premium Whisky Lucky Draw from Tachibana E-Liquor Shop went on sale March 26, 2026, featuring Yamazaki 18 Years Old as the top prize in a limited run of 466 entries priced at ¥3,980.
Nagisa Shiota and Karma Akabane from Assassination Classroom are joining the withCAT cat-themed plush keychain series, with release planned for late July 2026.
AniGame's 1/7 scale completed figure of Bismarck Unpacked Surprise Ver. from Azur Lane is now available for pre-order at Amiami, with a scheduled release in January 2027.
A 1/6 scale completed figure of Apostle Olivier from the popular smartphone game Brown Dust 2 is now available at Amiami, with an exclusive mini acrylic character plate included as a bonus.
KAWA DESIGN's 1/4 scale completed figure of Bunny Girl Velvet illustrated by FymriE is now open for pre-order at Amiami, with both a deluxe edition featuring a bonus illustration tapestry and a standard edition.
The beloved Korean character Choigosim is getting its first lottery in Japan, with 16 prize tiers of original illustrated merchandise launching at Lawson and select stores from April 24, 2026.
Clarks Originals has unveiled the Godney Boat Shoe as part of its Spring/Summer 2026 collection, reinterpreting the classic boat shoe silhouette under the "Desert Ivy" seasonal theme.
KADOKAWA's online lottery service "Kujibikido" is launching a special lottery featuring prizes based on "The Detective Is Already Dead Season 2" character Siesta, available from March 31 to April 28, 2026, with newly drawn illustrations and collectible merchandise.
The figma Gigantic Dark figure from the manga Bio Booster Armor Guyver is now available for order at Amiami and select retailers, with a planned release in December 2026 at a reference price of ¥21,800.
Tonkachi Store has unveiled a new special feature called "FLOWERS of ROMANCE," spotlighting ceramic vases by Swedish ceramicist Marianne Hallberg — from one-of-a-kind studio originals to the Japan Series crafted in Seto and Ureshino.
Fujicco is releasing three new side dishes under the "Piritto Ajiwai" (Spicy Flavors) series, aimed at health-conscious adults looking to enjoy a restaurant-like experience at home.
Tokyo craft beer brand Futako Beer is releasing a new lemon sour made with pesticide-free, fully ripened lemons grown in Setagaya. Hand-crafted using squeezed juice and zest alongside citrusy hops, the 350ml can goes on sale March 30, 2026.
A new Garfield collaboration collection featuring pop, colorful designs is coming to THANK YOU MART stores nationwide from mid-April 2026, with all items priced at 390 yen (tax included 429 yen). Online pre-orders open March 25.
Village Vanguard is accepting pre-orders for exclusive God Eater series collaboration goods featuring new illustrations by artist Kengoro Nishide. The lineup covers four characters and includes acrylic figures, keychains, can badges, stickers, tapestries, T-shirts, and hoodies.
Graphic-sha is releasing a craft book in April 2026 that guides readers through hand-sewing 11 adorable rodent plush figures, from popular pets like hamsters and chinchillas to zoo favorites like beavers and marmots.
The UK-based outdoor lifestyle brand HI-TEC introduces the EASTEND FLOAT, a mule-type take on its classic EASTEND sneaker crafted in sheer material for a lightweight, translucent summer look.
Belgian white beer brand Hoegaarden has unveiled a new brand communication concept, alongside a community of food enthusiasts, restaurant collaborations, and campaigns featuring original merchandise.
Good Smile Company's Huggy Good Smile series is adding a new chibi figure based on Spark from Honkai: Star Rail, now accepting pre-orders at Amiami with a planned release in August 2026.
Los Angeles fine jewelry and lifestyle brand HOORSENBUHS launches a dedicated special page on the Ron Herman Online Store on March 25, 2026. The brand's new Omotesando Hills store opens on March 28.
C4 Connect's mobile RPG Idle Girls is celebrating its 9th anniversary with a series of in-game events, the limited-time arrival of sub-general Takemikazuchi's bride costume "Raimeikasai," and an X lottery campaign offering signed illustrated cards from voice actress Kana Asumi.
ILY COCO, a new total nail brand for professional nail artists from IBIS Nagoya Office, launches on April 8, 2026, combining high-performance nail equipment with high-quality nail gel in a coordinated lineup.
The mobile game Isekai Kitchen has unveiled a newly drawn illustration of Edel, the character selected in the first official character design contest, who will appear in the game as a cook character after a scheduled maintenance on March 26, 2026.
Starting April 1, 2026, Isomaru Suisan rolls out a new grand menu at all locations nationwide, spotlighting a lavish boat platter, an expanded oshi-zushi lineup, garlic toast, and several new additions to the signature silver-tray selection.
Life on Products has released the "Ice Freeze Stamp" (LCACL010), a compact device that instantly freezes a damp towel into an icy cooling cloth with a single press. Available from March 25, 2026.
Louis Vuitton's Color Blossom fine jewelry collection expands with 28 new pieces, introducing sodalite — a rare deep navy blue stone — alongside new pavé designs to celebrate the 130th anniversary of the Monogram canvas.
The Kamakura-born chocolate brand MAISON CACAO is launching its spring seasonal collection, MUSICAL COLLECTION, featuring limited-edition aroma fresh chocolates and fresh chocolate cookies inspired by the sights and sounds of the new season.
Good Smile Company is releasing a Nendoroid Doll of Marin Kitagawa in her casual outfit from the TV anime "My Dress-Up Darling," available for pre-order at AmiAmi with a planned release in October 2026.
WE ART DOING has unveiled two new color variants of the Medusa Girl Illustrated by Yoshioka Complete Figure — Green Viper and Crimson Viper — set for release in October 2026 at ¥36,300 each.
U-TREASURE's collaboration simple rings featuring characters from Ninjaboy Rantaro are coming back with an expanded lineup. Reservations are scheduled to open in late April 2026, with 28 characters available to choose from.
Two new collaboration sweets featuring custard cream made with premium "Kiyora Gourmet Style" eggs will be released by Pasco from April 1, 2026, available at supermarkets and drug stores in select regions of Japan.
A new AC Scratch called "Quaint Ensemble '26" has launched in PHANTASY STAR ONLINE 2 NEW GENESIS ver.2, featuring sexy Japanese-style costumes, elegant dresswear, and motion change items available from March 25 to April 22, 2026.
The third volume of Repetto's 2026 Spring/Summer collection is now on sale at stores nationwide and online, featuring the iconic Cendrillon shoe in early summer styles with floral embroidery in fresh blues and reds, plus soft yellow, refined white, and chic bi-color options.
To celebrate its 10th anniversary, card-based suspense app Roppongi Sadistic Night has launched a collaboration with the card battle romance game Kiss of Princess, featuring newly drawn cards, a special gacha offer, and an SNS giveaway campaign.
A new craft gin made with domestically grown Damask roses and 14 botanicals is now available for lottery purchase through the online liquor shop KURAND.
The Shibuya Sakuragaoka Sakura Matsuri kicks off on March 27, 2026 at Shibuya Sakura Stage and the surrounding Sakuragaoka area, bringing cherry blossom season to life with a lineup of events including a Sakura Miku pop-up, an artisan bread festival, and a world-class fashion carnival.
Shizuoka Blue Revs and BEAUTY&YOUTH UNITED ARROWS are releasing their fourth collaborative collection, featuring a short-sleeve rugby shirt and a pile polo shirt that balance casual wearability with stadium presence.
A 1/6 scale Chun-Li figure from the Street Fighter series, faithfully recreating illustrator Akiman's artwork, is now available for preorder at AmiAmi with an August 2026 release date.
A new antique-themed Royal Gacha called "Souvenir d'une Rose" has been added to Sugar Doll, the dress-up and character-raising mobile game. The gacha is available through July 21, 2026.
The third installment in the popular Symphogear G music box series features the beloved song "Nijiiro no Flügel," with pre-orders opening March 31, 2026.
Thirty-six Views of Jashin is a full-color art book that places Cthulhu Mythos deities inside all 46 prints of Katsushika Hokusai's iconic Thirty-six Views of Mount Fuji, complete with detailed commentary on each creature and its appearance at that location.
TO THE HERBS Shibuya's terrace is offering four limited-edition sets pairing Chandon Rosé with wood-fired Neapolitan pizza and seasonal sweets, available through April 19, 2026.
A 1/7 scale figure of Tamamo Cross from the game Umamusume: Pretty Derby is now available for pre-order at Amiami, with a scheduled release of January 2027.
URBAN RESEARCH DOORS is releasing an exclusive model of the adidas Originals Handball Spezial on April 3, 2026, with online store pre-orders opening on March 20.
The mobile 3-match puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has launched a new limited gacha and in-game challenge event featuring Shizuka Yoshimoto.
A collaboration between the isekai life RPG Angelic Link and Maou Karin-chan RPG ~Koi-Hime Kenkoku Honsouki~ has kicked off, featuring a limited collab event dungeon and a new limited-edition character in the gacha.
Asahi Beer has launched Asahi Zeidaku, a new unfiltered beer featuring a distinctive cloudiness, rich body, and deep umami. It is available in limited quantities through Asahi's test sales site "Asahi Kuuso Kaihatsu-kyoku" from March 23.
A new lineup of Bocchi the Rock! collaboration merchandise featuring original illustrations by Muuran is now open for pre-order on AMNIBUS, the character goods online shop run by arma bianca. Items include trading acrylic stands, keychains, glitter can badges, stickers, tote bags, desk mats, mug cups, and more.
Image Magic's character print sheet brand Charapita has launched 14 new Chiikawa iron transfer sheet designs, available in four sizes starting from ¥385.
Diane Perfect Beauty's popular summer-limited Extra Fresh & Repair shampoo and treatment set returns on April 1, 2026, featuring feather keratin for UV damage repair and three fresh herbs for scalp care, with a refreshing grapefruit and peppermint fragrance.
DMM GAMES' Girls Creation -少女藝術綺譚- has kicked off the "Moulan Festival" celebration along with the raid event "Moulan's Happy Service【Precious Connections】," featuring login bonuses, multiplier campaigns, a new pickup gacha, and a limited-time raid running until March 31, 2026.
Village Vanguard's online store has opened pre-orders for a limited collaboration merchandise line featuring mini-character art of Rudo, Engine, Zanka, and Ryou from the TV anime Gachiakuta, running through April 5, 2026.
Häagen-Dazs Japan is releasing a new limited-edition assort box inspired by Japanese traditional sweets, featuring three flavors — Strawberry Condensed Milk, Matcha Tart, and Azuki Milk Pudding — available nationwide from March 24, 2026.
Hakkaisan's popular Tokubetsu Honjozo sake is coming to aluminum cans for the first time in Japan, featuring MLB team logos and launching on April 15, 2026.
The outlaw harem management RPG Harem of Tokyo has launched a series of 2.5th anniversary celebration events starting March 20, 2026, offering new avatars, login gifts, serial codes, prize campaigns, and more through March 31.
The second chapter of the Haze Reverb × Chained Soldier Season 2 collaboration event is now open, featuring a fully voiced story climax, free character rewards for new players, and two limited-time SSR gacha banners running through April 5.
The 11th WEB Lottery series from Higurashi: When They Cry - SOTSU has launched, featuring all-new illustrations of six characters by character designer Akio Watanabe under a sweets x maid theme. Sales run through May 11, 2026.
Five types of Welcome to Demon School! Iruma-kun merchandise — including trading bromides, trading Ani-Frames, an acrylic diorama stand, BIG acrylic stands, and glitter can badge sets — are now available for pre-order on the anime and manga goods shop AMNIBUS.
Karaoke Manekineko is refreshing its grand menu starting April 1, 2026, with new snacks, shareable plates, and a brand-new parfait dessert.
The Unreal Engine 5-powered MMORPG Legend of YMIR is set to officially launch on Steam on April 7, 2026, alongside the introduction of the new "Rune Fighter" class. Wishlist registration is now open on Steam.
Life on Products is releasing a new 2-in-1 cooling item — an ice pack combined with a vacuum stainless pet bottle holder — starting March 25, 2026, ahead of the summer season.
The Blu-ray Special Limited Edition for Love Live! Nijigasaki High School Idol Club The Movie – Finale – Chapter 2 goes on sale March 25, 2026, at ¥11,000 (tax included). Packed with a concert lottery entry, an original song CD, and new location-filmed footage, this release is loaded with exclusive content for fans.
The gift cosmetics brand Lovisia is releasing a new lip balm featuring cute face designs of Pokémon from the Poképeace series, available in Pikachu, Piplup, Rowlet, and Mimikyu varieties — each with its own unique scent.
MatsuKiyoKoKoKara & Company is introducing a new private brand series, "matsukiyo MEDIVEIL+," focused on skin-friendly formulations. Six products go on sale from April 9 at Matsumoto Kiyoshi Group and KokoKara Fine Group stores nationwide.
Pre-orders are now open on the CharaON online shop for a range of TV anime May I Ask for One Final Thing? merchandise, including a T-shirt, B2 tapestry, character rubber mat, mug, and clear files — all featuring the Scarlet visual.
AMNIBUS, an online shop specializing in original anime and manga merchandise, has opened pre-orders for four new MILGRAM products, including the newly drawn Birthday Ver. 2nd wave trading can badges.
Nakabayashi's award-winning "Lifestyle Tool" paper box storage series is getting a Moomin makeover. The "Lifestyle Tool Moomin House" collection launches at Loft stores in late March 2026, ahead of a nationwide release in late April.
The outdoor lifestyle brand EKAL is releasing its 2026 spring/summer exclusive collaboration items with NANGA, featuring functional T-shirts designed for both everyday wear and outdoor activities.
Two new color variants of the Kara Andon lantern inspired by Natsume's Book of Friends — "Tonoko" and "Susutake" — are now available at Amiami and select retailers, with release scheduled for May 2026 at ¥12,000 each.
Acrylic magnets featuring characters from the TV anime "New Panty & Stocking with Garterbelt" are now available for pre-order on the online shop "ChaRaON!"
A new Pompompurin-themed bath poster set covering hiragana and katakana is scheduled for release on October 15, 2026, from KADOKAWA. Pre-orders are now open at bookstores and online retailers across Japan.
Suntory's The PREMIUM MALT'S <JAPANESE ALE> Summer Wind Fragrant Ale goes on sale nationwide in limited quantities from May 19, 2026, featuring a refreshing grapefruit-like aroma and a collaboration design with Ron Herman.
A new lineup of merchandise from the TV anime Private Tutor to the Duke's Daughter is now open for pre-order, featuring a B2 tapestry, character rubber mat, acrylic character stands, and a can badge 2-piece set.
Japanese beauty brand RAFRA is stepping into a new chapter in spring 2026, rebranding as a "Healing Beauty" brand and launching a new aroma hair care series centered on natural orange essential oil.
Sega Fave has launched the Sega Lucky Kuji Online lottery for High School! Kimengumi, featuring original deformed illustrations on prizes such as a Dice Cushion, Acrylic Stand, and more. Tickets are available from March 23, 2026.
The 10th anniversary campaign for Shiro Project:RE kicked off on March 24, 2026, offering players up to 12 high-rarity ★7 castle girls through free packs and bonuses, alongside new limited-time Variant characters including a new form of Edo Castle.
An online lottery for TV anime "The Shiunji Family Children" has launched through the DRAW!DRAW! service, featuring five prize tiers including character fine graphs, BIG acrylic stands, A3 matte posters, acrylic cards, and hologram can badges.
To celebrate the upcoming anime adaptation of Sirotan on TV Asahi, a new puppet-style stuffed toy called the "Sirotan Fluffy Puppet Plush" goes on sale March 25, 2026, exclusively through online stores. A character greeting event is also planned at AnimeJapan 2026.
Two new non-carbonated, sugar-free tea-based RTD alcohol drinks from Suntory will be available exclusively in the Tohoku region from May 19, 2026, for a limited period.
AMNIBUS has opened pre-orders for 14 types of Sword Art Online merchandise featuring newly drawn illustrations in the "Ayumi ver." series, including trading acrylic cards, can badges, acrylic stands, desk mats, and more.
A pop-up store for the manga series The Guy She Was Interested in Wasn't a Guy at All is coming to select bookstores across Japan from April 1, 2026. Exclusive merchandise featuring two newly drawn illustrations by author Sumiko Arai will be available for purchase, with a nationwide fair also planned for late April.
New merchandise from the TV anime "This Monster Wants to Eat Me" is now available for pre-order on the mail-order site "Kyara ON!", featuring T-shirts, B2 tapestries, character rubber mats, and acrylic character stands.
A wide range of new Touring After the Apocalypse merchandise — including apparel, tapestries, acrylic figures, mugs, and badges — is now open for pre-order on the CharaON! online shop.
Tree of Life's popular Mint & Lemon natural essential oil product series is returning with refreshed packaging starting April 1, 2026, alongside two brand-new items for the summer season.
The popular smartphone game "100 Sleeping Princes and the Kingdom of Dreams" is getting a collaboration cafe at eeo Cafe in Ikebukuro from April 25 to May 7, 2026, along with new merchandise now available online.
Alice Glint has announced a 1/7 scale figure of Masaki Gaillard from Amairo IsleNauts, with an AmiAmi exclusive version that includes a special smiling face part, scheduled for release in December 2026.
A lineup of original goods featuring newly drawn bunny girl artwork from Azur Lane is now available for pre-order at the Maji-Get online store, starting March 23, 2026.
LINE stickers featuring characters from the TV anime "Champignon Witch" have been released, letting fans liven up their chats with Luna and the rest of the cast.
A new character, Satanachia, has joined the cross-heroine RPG Techcronoss on DMM GAMES, with a limited-time pickup gacha running from March 23 to April 6, 2026.
Nagasaki's Huis Ten Bosch theme park resort has announced a new manga series titled Anchoring Dutchman, created in collaboration with award-winning manga artist Kan Takahama. Serialization on Torch Web is planned to begin in May 2026.
A new "Hokago Mates" beaded strap series featuring characters from King of Prism is set to arrive around July 3, 2026, with pre-orders now open at Animate stores and select online retailers.
Tenkyo Brewery has launched Koharu, a limited-edition brewed sake made with ultra-low-pesticide Amaou strawberries grown in Fukuchi Town, Fukuoka. The product is available now through the brand's official online shop.
Starting March 24, 2026, a new sweet potato dessert from specialist brand Lapoppo Farm goes on sale at approximately 16,400 FamilyMart stores across Japan. The two-layer sweet potato features a fluffy exterior and a rich, smooth interior.
Louis Vuitton has released new versions of the LV Sneakarina from the Spring/Summer 2026 Women's Collection, showcasing tapestry materials inspired by Oriental carpets and 19th-century French embroidery, alongside a braided lamb leather style reinterpreted by Women's Artistic Director Nicolas Ghesquière.
The popular Jersey Milk Bar ice cream from Ohayo Dairy is getting a packaging refresh, featuring a sophisticated navy and milk-white design that aligns with the long-selling Jersey Milk Soft lineup.
Ohayo Dairy is launching the "Nameraka Zeitaku na Yaki Purin" (Smooth Luxurious Baked Pudding) on April 7, 2026, offering two varieties — Custard and Cream Cheese — priced at ¥185 (tax excluded) each.
Ohayo Milk is releasing a revamped "Zeitaku Yogurt" series on April 7, 2026, featuring bold black packaging and three flavors — seasonal strawberry, large blueberry, and ripened white peach — each priced at 165 yen (excl. tax).
An opening party celebrating the launch of PBOX STND on the 10th floor of Shibuya PARCO is set for Friday, March 27. The event features DJ and VJ performances, a satellite viewing program with the 9th floor's DOMMUNE, free original drinks, and limited collaboration items.
A PLAZA-exclusive Disney character collection from Skinnydip London launches on March 24, 2026, featuring Marie from The Aristocats, Lady from Lady and the Tramp, and Lucifer from Cinderella across iPhone cases, wrist bead straps, pouches, and wireless earphone cases.
The récolte Cordless Solo Blender goes on sale March 24, 2026 — a lightweight, USB-C rechargeable blender that lets you enjoy freshly made smoothies and juices at home, in the office, or outdoors.
Hong Kong-based BBGame's strategy simulation game Romance of the Three Kingdoms - War of Kings is officially launching across all platforms in Japan on March 28, 2026, featuring a special collaboration with renowned Three Kingdoms historian Yoshihiro Watanabe.
A new lineup of Trails in the Sky 1st Chapter goods has arrived, featuring can badges, acrylic keychains, acrylic stands, and an acrylic art board—available now at eeo Store online.
PROOF's new 1/7 scale figure of Yanagi Uzaki in an angel-motif design from Uzaki-chan Wants to Hang Out! ω is now available for pre-order at AmiAmi, scheduled for release in November 2026.
From March 20 to April 6, 2026, Wappen Factory is hosting a pop-up event on the 2nd floor of Seibu Shibuya's A Building, where visitors can customize bags and pouches with their choice of patches on the spot.
An online raffle lottery for the TV anime Yowamushi Pedal: Limit Break is now available on RAFFLE, featuring exclusive newly drawn illustrations inspired by the Hyakki Yakou (Night Parade of One Hundred Demons) theme.
Swiss premium chocolate brand Läderach is releasing its Easter Collection at all Läderach stores in Japan from March 23, 2026, featuring hand-painted bunnies, FrischSchoggi Easter sticks, and stylish egg-shaped chocolates.
Seven Knights Idle Adventure has received a major 2.5th anniversary update, introducing the new Legend Hero "On Stage Dellons" along with a series of limited-time events running through early April 2026.
Acecook is set to release "Sansho-Scented Scallop Broth Salt Noodles" on April 13, 2026, blending the rich umami of Hokkaido scallop broth with a distinctive kick of sansho pepper.
A completed figure of Manaka Laala from "Aikatsu! × PriPara THE MOVIE -A Miraculous Encounter!-" is now available for pre-order at AmiAmi. Part of the Lucrea Light series by MegaHouse, the figure is scheduled for release in late September 2026.
The smartphone puzzle game Alya Sometimes Hides Her Feelings in Russian: Puzzle Party! has introduced bunny girl versions of Ayano and Yuki, along with a limited-time cumulative score ranking event running through March 25.
AQUA SAVON For me is expanding with a new Fragrance Mist lineup in four scents for use on both body and hair, including a limited-edition collaboration with popular hair care brand ululis.
Taihou from the popular mobile game Azur Lane is being sculpted into a 1/7 scale figure in her "Rasha Yuujo" bunny girl outfit by APEX, now available for pre-order at AmiAmi with an exclusive A2 clear poster bonus.
The plant-based frozen meal brand BEYOND FREE has added a strawberry flavor to its popular Fluffy Roll Cake Soy Milk Cream series, available from March 18, 2026 in the online shop.
Bobbi Brown's new Crystal Eye Shadow Stick, featuring a water-based gel formula with 55% water content and a shimmering wet-look finish, is set to launch nationwide on April 3, 2025. It comes in 5 shades priced at 4,950 yen.
The first Chiikawa smartphone app marks one year with a special anniversary site, countdown campaigns, a Snow White-themed in-app event, and pop-up events in five cities.
The second collaboration between Chiikawa and Tokyo Banana brings a new cookie sandwich in banana milk flavor, plus the collab's first-ever original tote bag set, launching March 27, 2026.
To celebrate the theatrical release of "Detective Conan: Fallen Angel of the Highway," Yokohama Marine Tower is offering limited-quantity observatory tickets that come with an exclusive engraved commemorative coin, along with special photo spots and illumination events running from April 10 to July 31, 2026.
To celebrate the release of Volume 4, an online lottery featuring Don't Confuse Me, Yamori-kun has launched on Akita Shoten's official Gacha Party platform, running through April 22, 2026.
earth music&ecology Japan Label is releasing a special 6-piece collection inspired by the TV anime "Dead Account," featuring items like a Miden Academy uniform-inspired blouse and a spirit receiver holder multi-case, available for pre-order from March 19, 2026.
A collection of traditional Japanese ko-uta and ha-uta songs depicting the light and shadow of the Yoshiwara pleasure quarter, featuring rare recordings previously released only on vinyl, began streaming on March 18, 2026.
A collaboration event between the arcade card action game Eiketsu Taisen: Seven Seas Colors and Fate/Grand Order Arcade kicked off on March 18, 2026, bringing 8 Servants from FGO Arcade to the battlefield as warrior cards in a stamp campaign running through April 2026.
Francfranc is rolling out a new lineup of cool summer items starting in March, spanning portable outdoor refreshers, cooling pajamas, and the popular "Fuwaro" cold-feel bedding series — including a new reversible design.
Fujiya Confectionery and Seiyogashiho Fujiya are rolling out a spring sakura sweet lineup for cherry blossom season, including a limited-run dome cake, a 20-layer mille crepe using Kanagawa-grown yaezakura, and classic treats like Peko-chan ningyoyaki with sakura an filling.
A limited-edition Japanese whisky lottery with 466 lots is now available, featuring Yamazaki 18 Year as the top prize and Hakushu 18 Year as the second prize, priced at 6,980 yen per lot.
gelato pique cafe is launching a limited-time "Heartful Happiness" fair from April 3 to April 23, 2026, with heart-themed crepes and soda floats across Japan. The atre Ebisu location gets an early start on March 27.
A new 1/7 scale completed figure of Rupa from the Girls Band Cry "Enjoy the Summer and Shout" series is now up for pre-order at the hobby retailer Amiami, with a planned release in April 2027.
To mark its 100th anniversary, GODIVA is launching "Trésor – An Ice Cream Cake with Three Chocolates," created in collaboration with acclaimed French pastry chef and ice cream artisan Emmanuel Ryon. Available from April 13, 2026, via the GODIVA Online Shop.
Myethos has announced two new 1/8 scale figures from Honkai: Star Rail — Sunday in a StarRail LIVE Ver. costume and Hyacine — both currently available for pre-order through Amiami.
New additions to The Idolmaster Cinderella Girls Personal Pub Mirror series feature Chitose Kurosaki and Karin Domyoji, available for pre-order via ASOBI STORE until March 30, 2026.
Kikumasamune Sake Brewing, a historic brewery founded in 1659, has put its sake and salt bathing powder on general sale as of March 2, 2026, following a well-received limited preview release.
Laline is running an Instagram giveaway campaign to mark the release of its limited-edition "Dreamy Bath Time" collection featuring Cinnamoroll from Sanrio. Ten winners will receive a hand cream and an exclusive acrylic keychain.
LeSportsac's popular ultra-lightweight Essential Collection marks its 10th anniversary with the debut of the "Cerulean Frost" new color and a limited-edition 10th Anniversary Pouch Series, available from March 18, 2026.
Kyoto-based fermentation collective LINNÉ has released a distinctive brewed sake crafted from Kyotamba chestnuts — a prized local ingredient with centuries of history — along with an innovative pricing model that increases value as the sake ages.
Lotte's new "The" series launches on March 24, 2026 in East Japan, featuring a proprietary "junwari" technique that creates a richly moist texture reminiscent of specialty patisserie.
The official puzzle game for the TV anime Oshi no Ko has kicked off the second round of its Tokyo Blade pickup gacha on March 18, featuring the characters Touki and Kizami in special illustrated costumes.
The pen-shaped scissors PENCUT are getting a new skeleton color lineup. The transparent body reveals the unique mechanism that enables left- and right-handed use, making the design as fun to look at as it is to use. Set to launch in late April.
Suntory is set to release a new limited-edition ale variant of its Perfect Suntory Beer lineup on May 12, 2026, featuring zero sugar, aromatic hops, and a fruity finish.
To celebrate its 10th anniversary, freshly-baked custard apple pie specialty shop RINGO is teaming up with Hello Kitty for a special collaboration. Four limited-edition items — including set boxes with exclusive goods and a Hello Kitty design financier tin — will roll out starting April 1, 2026.
A new book from Gakken lets you create stained glass-style artwork featuring popular Sanrio Characters simply by placing hologram stickers on template pages. The title earned a reprint even before its March 19 release.
To mark the global launch of the animated open-world RPG The Seven Deadly Sins: Origin, hololive production VTubers Nakiri Ayame and Shiranui Flare are set to stream the game on their respective channels.
SharkNinja is releasing the Shark TurboBlade Ultra-Customizable Bladeless Tower Fan in Japan on April 6, 2026, featuring 360-degree airflow and a 20-meter wind reach. The Shark FlexBreeze HydroGo Misting Fan also gets four new colors — Ivory, Green, Pink, and Purple — bringing the total lineup to seven.
A new organic cleaning line called "Shell we clean?" — crafted from discarded scallop shells sourced in Aomori — launches on March 18, 2026, becoming Japan's first detergent to earn Ecocert certification.
SLAP SLIP, the children's apparel brand from Kobe-based Bebe Co., Ltd., has launched a new collaboration collection featuring Sanrio's popular characters Cinnamoroll and Pompompurin, now available at 64 stores nationwide and the BEBE MALL online store.
Kobe-based children's apparel brand SLAP SLIP is releasing a nostalgic yet adorable collaboration collection featuring SWIMMER and Sanrio Characters, available at 63 stores nationwide and online from late March 2026.
The popular Soup Harusame brand, celebrating its 25th anniversary, is releasing a refreshing new plum and wasabi flavor on April 13, 2026, featuring Kishu Nanko-ume and Azumino honwasabi paired with a sea bream Japanese-style soup.
A new vintage of the Japanese wine "SUNTORY FROM FARM Kaminoyama Chardonnay 2025" is set to go on sale nationwide in limited quantities from May 12, 2026.
TAITO ONLINE CRANE (TAITO OLCG) is teaming up with Million Production VTuber Amakami Konomi for its first collaboration, featuring five exclusive prizes using a newly drawn "Nightwear" illustration, available starting March 26.
Mamoru Hosoda's beloved anime classic, The Girl Who Leapt Through Time, is getting a nationwide revival theatrical run in summer 2026, this time in 4K for the very first time, to celebrate the film's 20th anniversary.
Starting in April 2026, the Tokyo Museum Collection (ToMuCo) database will make some of the approximately 370,000 items held across six Tokyo metropolitan museums available for free image download, along with new multilingual features and a popular smartphone app series reaching 350,000 downloads.
A new spring/summer apparel collaboration between creator Yuji Nishimura and Sanrio Characters is arriving at Don Quijote stores nationwide from March 20, 2026. Popular items from the previous collection are also being restocked alongside brand-new T-shirt designs.
Aoyama Flower Market introduces "hanairo," a new plant-dyed fabric series starting in March. The first release features towel handkerchiefs dyed with cherry blossom and pansy, using materials that would otherwise go to waste at production sites.
A new clear file featuring Ryo Suzukaze in a cat-ear maid outfit from the TV anime Bad Girl is now available for pre-order at the online shop Chara ON!
Benzaiten's popular wagashi "Jari Mochi," known for its unique gritty texture and rich peanut cream filling, has surpassed 2 million units sold since its 2022 launch. A new pistachio variety is now available for a limited time.
Uji Wazuka-en, a Japanese tea brand, has introduced two new outdoor-friendly products — CAMP de TEA, a drip-style Japanese tea for camping, and TRAIL TEA, organic cold brew tea bags for hiking and trekking.
Clé de Peau Beauté is launching a limited-edition fireworks-inspired gift collection in collaboration with French artist Lisa Zordan, available nationwide in Japan from April 21, 2026.
T-shirts, B2 tapestries, character rubber mats, and acrylic character stands featuring Alicia, Klen, Luna, and Nelul are now accepting pre-orders through the charaON! online store.
Echigo Beer is bringing back its popular Hazy IPA after a four-year hiatus. The "Uruoi Hop Hore Hore Ale" goes on sale April 17, 2026, featuring a fruity hop aroma and a light, smooth finish.
FamilyMart's popular PIERRE HERMÉ Anthology sweets series reaches its 4th installment, introducing a new Macaron Sand flavor, the series' first tart, and its first chilled drink — all available nationwide from March 17, 2026.
Inspired by the golden hues of a Roman sunset, FENDI's new fragrance Sogni d'Oro blends French iris and Italian bergamot with a rich leather accord — a scent that captures the luminous spirit of Rome.
A limited-edition collaboration between Italian brand forte_forte and Japanese footwear label SUICOKE arrives on March 20, 2026, featuring sandals in two colorways crafted with artisanal detailing.
To mark the 75th anniversary of the Milky candy, FUJIYA CO., LTD. is releasing "Premium Milky," a richer version featuring twice the amount of Hokkaido fresh cream and a soft candy with a gently melting condensed milk sauce inside.
Ginbis has introduced two limited-edition snacks now available at convenience stores nationwide — Tabekko Doubutsu Sablé Milk Flavor and Mini Asparagus Double Chocolat Strawberry, each offering a unique twist on beloved classic biscuits.
Six adorable-yet-fierce Gloomy the Naughty Grizzly mascot charms are hitting capsule toy machines across Japan in late March 2026 — each with a carabiner clip and silicone ring, handy for marking bags, bottles, and more.
Japanese general goods maker HAC is releasing two sparkling new tumblers in spring 2026 — the aurora-shimmer Frozen Aurora Tumbler and the jewel-like Straw Tumbler Aqua Jewel, both priced at ¥1,480.
The Ibaraki-based Hagiwara Shuzo brewery has launched "FOREST Rooted Light -The First Batch-," the debut release of its wood-barrel-fermented FOREST series, completing the LOVE, SKY, FOREST lineup.
The hair care brand hiritu introduces the Balance Care Softener — its first foray into fabric care — offering two luxurious fragrances and a formula derived from hair care ingredients to keep clothes looking and feeling their best.
The mobile game Hypnosis Mic -Alternative Rap Battle- is marking six years since its launch on March 26, 2020, with a large-scale 6th ANNIVERSARY campaign running through late March 2026.
Takara Shuzo is releasing a new lemon-flavored addition to its "ISAINA" imo shochu soda lineup nationwide on April 7, 2026, featuring strong carbonation and a refreshing lemon accent that complements the brand's naturally fruity aroma.
KeyBudz has released the HYPERFOAM Comfort ear tips designed exclusively for AirPods Pro 3, featuring heat-adaptive memory foam that softens with body temperature to conform to the shape of each user's ear.
Virtual artist duo Kiepi has shared "Dream ver." Solo Concept Photos ahead of their debut single "Rocket Science," set for release on April 1st, revealing fresh new looks for members CEAR and RENA.
Legeclo: Legend Clover has launched a new school uniform-themed gacha featuring SSR characters Katia and Gabriel, alongside the "Passion Blooms at the Academy – Part 1" event running through March 30, 2026.
Good Smile Company is releasing 1/6 scale completed figures of Chisato Nishikigi and Takina Inoue from Lycoris Recoil, based on the series' key visual. Pre-orders are now open at AmiAmi.
Marimekko's "Sakura Fair" kicks off on March 19, 2026, bringing a cherry blossom-inspired Unikko home collection and two Japan-exclusive Unikko knit bag designs to stores and the official online shop across Japan.
Mary Chocolate's Sweets Time series adds a seasonal treat — chocolate-coated cookies in a koinobori-themed package, perfect for Children's Day snack time or as a small seasonal gift.
A new Miffy Drawstring Bag Collection featuring five adorable pouch designs is rolling out to capsule toy vending machines across Japan from late March 2026, priced at ¥400 per turn.
The Japanese haircare brand MOROCCAN BEAUTY is launching its first-ever character collaboration, featuring limited-edition packaging with Sanrio's Cinnamoroll and My Melody. The special kits, each containing a shampoo and treatment duo, are priced at ¥3,190 and will be available starting March 17, 2026.
Four acrylic character stand designs featuring Kitagawa Marin are now open for pre-order on the anime goods online store Chara-ON!.
Award-winning Nozawa Onsen Distillery brings bar-quality gin cocktails to convenience stores across Japan with two new canned flavors — Shikuwasa Gin Tonic and White Peach Gin Tonic — available at Lawson from March 24, 2026.
Skater Co., Ltd. has released a new Peanuts neon color series featuring vinyl lunch bags, acrylic cups, and screw handle mag bottles in four vibrant shades.
A collaboration between the original anime Princession Orchestra and Village Vanguard is now open for pre-orders, featuring newly drawn private-wear illustrations of the three main princesses across a range of exclusive goods.
A new clear file featuring Raphtalia and Filo from the TV anime The Rising of the Shield Hero Season 4 is now available for pre-order on CharaON!.
Seven-Eleven Japan is rolling out renewed versions of two popular cream puffs across its stores nationwide from March 24, featuring richer custard and improved shell texture.
The jacket artwork for Shukatsu Club's "Tensei Ganbō," the opening theme for TV anime Yūsha no Rokkotsu, has been unveiled, featuring a special illustration of the goddess and the protagonist. The track is set for digital release on April 8 at 12:00 AM.
Japanese lifestyle goods brand Marna has added 7 new solid colors to its popular Shupatto Compact Bag, available in S, M, and L sizes starting March 17, 2026.
A collaboration event between Sonic Rumble and The Smurfs is now underway, running until April 15. Players can earn Smurf-themed skins, battle in a Smurf Village stage, and pick up exclusive items from the shop.
A new lineup of goods and accessories from the Ultraman series is now available for pre-order through the online shop "THE CHARA." The 2026 Winter ver. collection includes sparkling can badges, acrylic cards, carabiners, figures, sticker sets, necklaces, earrings, and more.
The Lounge at Westin Hotel Tokyo is offering two matcha-themed afternoon tea experiences from May 1 to June 30, 2026. A weekend menu (¥8,900) features 8 varieties of matcha desserts, while a weekday menu (¥7,500) blends Japanese and Western sweets — both served with views of the hotel's lush garden.
A new in-game event has kicked off in White Cat Project NEW WORLD'S as of March 17, 2026, following the mystery of a rune that curses weapons on a strange island.
TachibanA E-Sake Shop's whisky lucky draw series marks a milestone of 50,000 sets sold with a special edition featuring double the chances to win Yamazaki 18 Year whisky. Series 108, with 466 tickets in total, goes on sale from March 17, 2026.
Eight Haikyu!! character print T-shirts featuring iconic quotes on the back and school banners on the front go on sale at approximately 100 Aeon and Aeon Style locations across Japan starting March 20, 2026.
Five Assassination Classroom characters — Nagisa Shiota, Karma Akabane, Hiroto Maehara, Yuma Isogai, and Ryunosuke Chiba — are getting the nuipurike mini plushie treatment, dressed in Chinese-style outfits. Available at Mollyfantasy and PALO amusement facilities starting March 20, 2026.
A concept movie has been released for "MYSTERIO," an original immersive performing arts show produced by HITOHATA, INC. for the Lumiere Theatre aboard the newly launched cruise ship Asuka III. The show blends holographic screens, LED digital art, and dance performance with the theme of ancient Mexican civilization, and has been running since July 24, 2025.
A collaboration campaign between smartphone game app BREAK MY CASE and Gokurakuyu / RAKU SPA is launching at 7 locations across the group from April 2 to April 27, 2026, featuring limited goods, themed baths, and more.
A light, seafood umami-flavored addition to the beloved Butamen series is now available at convenience stores across Japan, offering a new option alongside the existing four flavors.
After-sale shopping is now open on ShoPro Mall, with around 200 types of exclusive goods from the Dandadan Gengaten exhibition available through May 31, 2026.
A new in-game event titled "The Teacher Will Teach You Everything" is underway in the romance simulation game Mugenrou to Nemurenu Chou on DMM GAMES, running through March 23. A limited-edition ★5 Heiron card set is also on sale until March 31.
The life support game Fleur Days is running the "Classy Lips" in-game event alongside a limited-time gacha from March 16. New SSR and SR cards debut, and a White Day Story has also launched.
Sync Innovation Co., Ltd. has opened pre-orders for a new line of Haikyu!! merchandise, featuring mini characters from Nekoma High School and Fukurodani Academy in the popular "mochocho" series.
Hinokami Distillery in Makurazaki, Kagoshima releases its second new-born whisky, incorporating sherry cask spirit for the first time. Only 3,000 bottles will be available nationwide from April 17, 2026.
Three original watches inspired by the idol unit Legenders from THE IDOLM@STER SideM are now up for pre-order, each featuring subtle nods to the unit's colors and individual member themes.
Three new bread varieties from Kimuraya Sohonten's Ippin series — including Ume Shiso Chicken Pan and Yomogi Mushi Pan — go on sale April 1, 2026 at supermarkets and retail stores across the Kanto area.
Japanese accessory brand LAPUIS releases an anniversary collection featuring the new Connect Coil accessory series and a special T-shirt co-created with Fruit of the Loom, available from March 19, 2026.
Lovetoxic, the teen girls' fashion brand by Narumiya International, has launched a collaboration collection featuring the beloved global character Monchhichi. Items are now available at Lovetoxic stores nationwide and through the official online shop NARUMIYA ONLINE.
A new Japan-exclusive Unikko home collection featuring a multicolor palette of orange-red, pink, and melon on a white base goes on sale at Marimekko stores and online from March 27, 2026.
ME-Q, a custom print-on-demand service, has published a dedicated guide page to help oshi-katsu beginners discover and create their own fan merchandise using just a smartphone — from popularity rankings to step-by-step how-to guides.
Starting March 13, 2026, Mist Train Girls-From the window of the foggy world- kicks off a packed lineup of 5.5th anniversary celebrations, including three waves of limited gacha banners, a treasure event, a character popularity election, and special packs.
KENELESTAND, a capsule toy specialty shop run by Ken Elephant Co., Ltd., is releasing a collaboration with stuffed animal artist Munyu. The new product, Munyu Pouch Sprinkling & Pukusummer, features five spring/summer-themed pouch items and will go on sale in late March 2026.
A new lineup of One Piece Season 2 prize items — including XL stuffed toys and a Chopper backpack — will roll out at amusement facilities across Japan from mid-March through April 2026.
New acrylic goods from the TV anime Oshi no Ko are heading to Amiami, including a hologram-treated large acrylic stand and a DAP-inspired acrylic keychain, both scheduled for release in June 2026.
The "Sweets Atelier" gift assortment, a collaboration series with PABLO cheese tart specialty store, is now available to purchase online. The set features four types of carefully crafted baked confections presented in PABLO's signature vibrant yellow packaging, with gift wrapping and noshi options available.
The retro game distribution service Project EGG has added Gorby no Pipeline Daisakusen (MSX2 version) to its lineup — a falling-block action puzzle game originally released in 1991 where players build pipelines across 10 cities.
Three new merchandise items featuring drawn-down illustrations of the Nakano quintuplets in shortcake-inspired outfits are now available to order at AMNIBUS, including an A4 acrylic panel, acrylic magnets, and glitter can badges.
A cherry blossom-inspired pink colorway of the Salomon XA Pro 3D trail shoe launches exclusively through atmos pink, with a lottery opening March 20 and retail release on April 11, 2026.
Tiny calendar charms featuring Hello Kitty, Cinnamoroll, Kuromi, Pompompurin, and Pochacco are rolling out in capsule toy vending machines across Japan from late March 2026.
A new PS5 Feature Trailer for The Seven Deadly Sins: Origin has been released, showcasing haptic feedback, adaptive triggers, and 4K graphics that deliver an immersive anime-like experience across combat, exploration, and life content.
AMNIBUS has launched pre-orders for six new Sgt. Frog merchandise items in its "Chokonto!" series, featuring newly drawn chibi-style artwork of 15 characters on acrylic stands, stickers, can badges, wobbling stands, hair clips, and keychains.
Nagahama Distillery, Japan's smallest craft whisky distillery, launches its 8th single malt release — a limited vatting that fuses cherry barrel and amburana barrel spirits for a layered, exotic flavor profile.
Starbucks Japan is adding a new Ripe White Peach variety to its customizable My Fruits³ Frappuccino® lineup starting March 18, 2026, along with a new Fruit Mix base option.
The luxury writing instrument brand TACCIA is set to release a new fountain pen ink collection inspired by Katsushika Hokusai's iconic "Thirty-Six Views of Mount Fuji," featuring 8 colors drawn from the masterwork's vivid palette.
Amvel has released TOUGHNESS Instant Pleats, a folding umbrella that uses shape-memory fiber technology to cut folding time in half — without the added weight of conventional PET panel designs.
Kyoto confectioner Wakuden has introduced two seasonal cherry blossom sweets for spring — Haru Shizuku and Yoru Sakura — available for a limited time through its online shop.
KADOKAWA's online lottery service Kujibikido is launching a Wind Breaker online lottery featuring new original illustrations with an "eating together" theme, available from March 24, 2026.
Yagai's long-loved Oyatsu Kalpas gets a practical upgrade with a new 34g stand pack featuring a resealable zipper, launching nationwide from March 23, 2026.
A special collaboration event between 17LIVE and the beloved LINE sticker character Mofupiyo is now underway, running from March 16 to 30, 2026, with exclusive gifts and limited prizes up for grabs.
Asahi Breweries is adding a grape flavor to its "Yowanai Zeitaku" non-alcoholic cocktail taste beverage lineup, set to go on sale across Japan on April 21.
A no-lose online lottery featuring exclusive limited merchandise celebrating VR idol group Enogu's 8th anniversary runs from March 16 to April 4, 2026.
Kikumasamune Sake Brewery, based in Higashinada, Kobe, is set to release its first-ever craft beer (happoshu) lineup — "Xross Yoshino Cedar IPA," "Xross SAKE PALE ALE," and "Xross Hyogo Yuzu Ale" — starting April 13, 2026.
Four soft pastel shades — Pink, Pastel Purple, Pastel Green, and Off White — are joining Kinokuniya's beloved Small Shopper eco bag lineup, arriving in stores from March 19.
The strategy roguelite RPG Lost Eidolons: Veil of the Witch has received a major 1.3 update, introducing Quick Expeditions, a new Enemy Mastery Level difficulty system, and the all-new Phantom Arena mode.
For the first time in 10 years, Lotte introduces a completely new ice cream brand with four Asian dessert-inspired flavors, including Black Sugar Oolong Milk Tea and Mango Lassi.
LA-based lifestyle brand madhappy and PUMA have unveiled their Spring 2026 collaboration, featuring the iconic Speedcat Plus sneaker reimagined in satin jacquard with a micro-floral pattern, alongside a range of everyday apparel pieces.
Ahead of its April TV broadcast, the anime Magical Sisters LuluttoLilly screens at 10 AEON CINEMA locations across Japan from March 20, with exclusive original merchandise also available at all theater stores nationwide.
MYAKU-MYAKU, the official mascot of Expo 2025 Osaka Kansai, is releasing its first photo book, "I myaku you.," on April 13, 2026. The 224-page full-color book features a 3-day trip to Okinawa and comes with a special photo card.
Fashion brands Papas and Mademoiselle Non Non are joining TOKYO CREATIVE SALON 2026 MARUNOUCHI with a special silkscreen printing workshop at their Marunouchi flagship store, running March 18 to 20.
NTT Solmare's new ARG title Poker Dolls has launched, drawing players into a web of mysteries scattered across websites and social media, centered on genius young poker players caught in a deadly tournament.
The Starbucks GRAB & GO 500ml bottled coffee lineup — Brewed Black, Aroma Latte, and White Mocha — is being relaunched with richer flavors and refreshed packaging at 7-Eleven stores nationwide starting March 24.
SWIMMER and GORO GURA are teaming up for a special campaign starting April 1, 2026, where lucky winners can receive exclusive original collaboration merchandise.
Toraku has updated its popular "Old-Fashioned Firm Pudding" with a 2% increase in egg content, bringing an even richer egg flavor to the classic kissaten-style dessert rolling out across Japan from March 23.
Wuthering Waves receives a major update on March 19, 2026, introducing new 5-star Resonator Sigrika, a story set at Startorch Academy, and a variety of limited-time events including a rhythm game collaboration with Muse Dash.
A practical guide to Japan's regional ramen styles, from Hakata tonkotsu to Sapporo miso and Tokyo shoyu. Covers how to use ticket machines, ordering etiquette, and the best cities to eat ramen across the country.
Brooks Brothers has expanded its non-iron shirt lineup just in time for the new season. Combining easy-care functionality with a polished look, the collection includes both dress shirts and sports shirts, alongside a guide to choosing the right necktie for any occasion.
The anime merchandise brand fav's room TOKYO from GSI Creos is releasing a new line of room diffusers inspired by characters from the anime Hetalia: World Stars, with pre-orders now open and products going on sale in August 2026.
Onomichi-based Shimanami Brewery has released a new craft-brewing-technique-driven hassaku citrus sour, the latest addition to its popular "Cho-Sour" series.
Japanese jewelry brand VÉRITÉ will release its 2026 Spring & Summer Collection starting April 3, 2026, featuring pieces in the brand's signature EARTH GOLD and a range of diamond designs to mark its 35th listing anniversary.
The viral ice cream bar that sold out in 2024 is back — packed with color sprinkles, chocolate sauce, and whipped cream-style ice cream, "Toppingyu!" by Akagi Milk Industries goes on sale nationwide on March 24, 2026.
The Powerstorm series from Akedo Ultimate Arcade Warriors is now available at the official online store and select retailers nationwide, with a limited-time in-store badge giveaway campaign running at participating locations.
The armed customization action mobile game Alice Gear Aegis has added a new Stellar character — Aika Aikawa [Priestess] (CV: Naomi Oozora) — starting March 12, along with a new event, a free White Day costume, and a double pickup scout.
Myethos has released a 1/7 scale completed figure of Yvonne from Arknights: Endfield, now available for pre-order at Amiami. The figure is priced at ¥42,350 (tax included) with a scheduled release in November 2026.
Fat Company is releasing a 1/6-scale figure of Yumia Liessfeldt in a swimsuit, based on a special bonus illustration drawn by Benitama for Atelier Yumia: The Alchemist of Memories & the Envisioned Land. Priced at 26,800 yen, it is scheduled for release in February 2027.
A 1/6 scale figure of Regensburg from Azur Lane in The Dark Dragon's Dungeon Ver. design is now available for pre-order at Amiami, with a planned release in January 2027.
A new 1/4 scale figure of St. Louis from Azur Lane in a special bunny outfit, based on the Don Quijote collaboration illustration, is now available for pre-order at AmiAmi. Scheduled for release in August 2026 at 38,500 yen (tax included).
The unique smartphone RPG BOKU & DRAGONS is marking its 11th iOS anniversary with a packed second wave of campaigns, including a new Cost 23 Dragon, premium gachas, special item sets, login bonuses, missions, and more.
Borderlands 4's first paid story DLC launches on March 26, 2026, bringing a new area called Whispering Glacier, a new Vault Hunter named C4SH, new missions, enemies, and gear.
The relaxing mobile idle game Cats & Soup received a large spring update on March 13, 2026, themed "The Beautiful Flower Path of the Kingdom," bringing seasonal events, new cat characters, additional facilities, and system improvements.
Guests staying at hotels operated by Greens Co., Ltd. can earn a small gift by recording 5,000 steps or more a day during the spring event running through April 30, 2026.
Suntory's Craft Boss coffee brand is launching a collaboration campaign with The Super Mario Galaxy Movie starting March 16, alongside a renewal of its three flagship products.
Starting March 14, 2026, Ducky Duck and select affiliated shops will be serving a seasonal tart featuring premium Kagoshima-grown dekopon citrus paired with rich mascarpone cream.
HAC Co., Ltd. is set to release a lineup of electric water guns and a waterproof bag starting March 2026, bringing more firepower and protection to summer water play.
Excel's beloved Protective UV Essence is back for its sixth annual limited release, this time in two tea-inspired fragrances — Earl Grey and Chamomile Tea — featuring a featherlight, skin-fusing formula available for a limited time.
Two new dairy products using 50% milk are coming to FamilyMart stores nationwide, supporting dairy farmers during the spring school break when school lunch milk consumption typically drops.
Flying Tiger Copenhagen is rolling out a fresh Dining Series in this season's trend color, pale blue, featuring 49 new tableware items perfect for a spring table refresh.
Myethos has released the Gift+ Genshin Impact Columbina "Joyous Gathering" Ver. 1/8 Scale Completed Figure, available now for pre-order through Amiami, with a scheduled release in October 2026.
Palm-sized NuiPal plushies featuring 8 Gintama characters are now available for pre-order, with a release scheduled for around August 2026.
Eye Up is releasing the Gintama "Utatatane Series," a lineup of 6 merchandise items featuring newly drawn illustrations of fan-favorite characters. Pre-orders are open now at the Eye Up Official Online Store, with nationwide retail sales beginning late March 2026.
A triple collaboration campaign featuring 2.5D idol group Ireisu (Irregular Dice), rotating sushi chain Kappa Sushi, and English learning rhythm game app Risdom kicked off on March 12, 2026 and runs through April 15 at Kappa Sushi locations nationwide.
Japan's compact robot vacuum and mop, the Roomba Mini, is now available in two spring-inspired colors — cherry blossom pink "Sakura" and fresh "Wakaba" — starting March 13, 2026.
A month-by-week guide to visiting Japan in May, covering wisteria at Ashikaga Flower Park, nemophila at Hitachi Seaside Park, Golden Week logistics, Sanja Matsuri in Asakusa, Hakata Dontaku in Fukuoka, Aoi Matsuri in Kyoto, the Tateyama Snow Wall, Kamikochi hiking, May Grand Sumo in Tokyo, seasonal food, and weather tips.
JR Tokai is launching the 3rd collaboration between its Oshi Tabi campaign and The Apothecary Diaries light novel series, running from April 17 to July 20, 2026, with exclusive Shinkansen on-board content and an Osaka digital stamp rally.
MegaHouse is releasing Kaitai Puzzle Lite Tapioca Milk Tea Puzzle in mid-March 2026 — the 14th entry in the food-motif 3D puzzle series featuring a build-your-own tapioca milk tea experience complete with interchangeable flavor sheets.
Japanese audio brand LIFEEAR has released a collaboration model of its swappable wired earphones "Nova" featuring the popular character IP "Obungu to Issho," now available for pre-order.
A collaboration event featuring Sammy's original characters runs in m HOLD'EM from March 16 to April 2, 2026, including a special tournament where the winner takes home a gold nugget worth approximately 150,000 yen.
Michi Nail has released a vibrant collection of nail chips featuring three distinctive styles — heart holo magnetic, marble emerald, and fairy dust — each priced at ¥2,350 (tax included).
Owltech has released two new items under its Mignonne brand — a 13–14-inch shrink leather laptop case and a mobile accessory pouch — blending stylish design with everyday practicality.
A new LIGHT MA-1 flight jacket inspired by Quattro Bajeena from Mobile Suit Zeta Gundam goes on sale at STRICT-G stores from March 20, 2026. Pre-orders on Premium Bandai open from 1:00 PM on March 13, with an original acrylic stand included for every purchase.
The cozy survival game Outbound, developed by Square Glade Games, is getting a physical edition for PlayStation 5, Nintendo Switch 2, and Nintendo Switch on June 25, 2026, complete with an exclusive "School Bus Adventure" DLC.
Good Smile Company's POP UP PARADE SP line is releasing a two-figure set featuring Chiharu Kujo and Makina Kurusu from Milky Subway: The Galactic Limited Express, scheduled for September 2026 at 10,800 yen.
The Q+ (Qualitas) hair care brand has introduced a new Quick Dry Repair Hair Mist, designed to cut blow-drying time by 30% while delivering intensive dual-action repair for smoother, shinier hair.
RHC Ron Herman is releasing a lineup of five color denim pants from RH Vintage on March 20, 2026, alongside collaborative styling items as part of the brand's spring and summer theme "LIFE IS IN COLOR."
A 1/7 scale figure of virtual YouTuber Sana Natori dressed in a Jiangshi costume is now available for pre-order at AmiAmi, priced at ¥23,800, with a planned release date of March 2027.
A freshly baked apple pie featuring real apple pieces and a flaky, buttery pastry crust is joining the Seven Cafe Bakery lineup at Seven-Eleven stores across Japan.
SHOGUN BURGER is releasing its March-limited burger, "BIG SHOCK," on March 15. The creation stacks two coarsely ground wagyu patties totaling 240g for an unmistakably bold eating experience.
Two exclusive collaboration pieces from SOMETHING and JILL by JILL STUART are now available, combining SOMETHING's signature stretch denim with JILL by JILL STUART's feminine design aesthetic.
A special collaboration between Steins;Gate and Village Vanguard has launched, featuring original illustrations by Takeuchi Ryosuke that imagine the lab members working as Village Vanguard store staff. Orders are open on the Village Vanguard Online Store from March 13 through March 29, 2026.
THE chocola, a Nagoya gateau chocolat shop where customers line up before opening and stock sells out by late morning, is overhauling its pop-up event sales style starting March 2026 — limiting quantities to roughly one-quarter of past levels so every piece reaches customers in the best possible condition.
TOMYTEC's TOMICA LIMITED VINTAGE series is adding its first-ever road sweeper to the lineup — the Tokyu SW2Z2, a 1/64-scale diecast minicar packed with the most moving gimmicks in series history. Pre-orders open March 12, 2026, with an August 2026 release scheduled.
Uokyu, the Tokyo-based kashiduke specialist founded in 1914, launches its spring-limited Hon Sawara Sake Lees White Miso Sakura Leaf Marinade — sawara fish marinated in sake lees and white miso, then wrapped in the fragrance of pickled cherry leaves. Available in strictly limited quantities starting March 2026.
A new cookie featuring a printed white fox design can be hooked right onto the rim of a cup, making it a fun souvenir pick at shops across Japan.
The 107th edition of the "Deluxe Whisky Lottery" by Tachibana E-Sake features Yamazaki 18 Years Old as the top prize, with 466 limited entries available from March 12, 2026, at ¥3,980 plus shipping.
Kotobukiya's OSHI WORKS brand is releasing a 1/7 scale completed figure of Ishizu Ishtar from Yu-Gi-Oh! Duel Monsters, available for pre-order at Amiami with an August 2026 release date.
A 1/6 scale figure of Misaki Shokuhou from A Certain Scientific Railgun T in a negligee design is now available for pre-order at AmiAmi, featuring interchangeable sleepy face parts and an optional plushie set.
The actor-training mobile game A3! is marking 3,333 days since its service launch on March 13, 2026, with a series of in-game celebrations including 330 free diamonds, revival scouts, and a free 30-pull campaign.
Afternoon Tea LIVING is launching its first collaboration with Korean artist YEYE, featuring a collection of items inspired by the artist's beloved dog Moonge. Pre-sales start March 30, 2026 on the official online store.
A limited-time sale on downloadable games is now live, featuring popular titles like DRAGON BALL: Sparking! ZERO and LITTLE NIGHTMARES 1 & 2 at up to 75% off on PlayStation Store and Nintendo eShop.
A new riddle book featuring the popular anime Chiikawa has arrived, packed with 222 original questions alongside the characters' adorable illustrations and memorable anime scenes.
An online lottery collaboration between horror game creator Chilla's Art and MARUI KUJI ONLINE is underway, featuring limited-edition goods inspired by popular game titles. Items are available at 880 yen per draw, with prizes ranging from a cafe apron to acrylic stands and keychains.
CHUMS has released a limited line of products blending Tohoku's traditional crafts and folk culture with the brand's signature Booby Bird designs, available at select stores in the Tohoku region from March 11, 2026.
Pearl Abyss has released the official launch trailer for Crimson Desert, showcasing epic boss battles, character-specific combat, and dragon-riding action in the vast open-world continent of Faywell.
A 1/6 scale complete figure of Cutie Honey from "Cutie Honey Nova," produced by MAGI ARTS, is now available for pre-order at AmiAmi. The figure features the warrior of love clad in vivid pink armor, priced at 25,300 yen, with a planned release in January 2027.
An idle tower defense battle game featuring Cthulhu Mythos-themed girls is launching on DMM GAMES on March 18, 2026, with pre-registration already surpassing 200,000 sign-ups.
A new eyelash serum, "Eternam Eye Lash Serum," targeting the bulge region of hair follicles and formulated with human umbilical cord-derived mesenchymal stem cell conditioned medium, is set to go on sale on March 16, 2026.
To mark the first anniversary of the DMM version of Gakuen Idolmaster, three special campaigns are launching from March 18, 2026, including a 10% DMM Point back offer, an X hashtag campaign, and 6 months of rank-based coupons.
Two standout colors are turning heads this spring — ivory and silver. Ginza Kanematsu has introduced a new lineup of shoes in these trending shades, perfect for refreshing your seasonal wardrobe.
A new collection of Given the Movie - To the Sea goods from the mochocho series, featuring mini-characters in traditional Japanese clothing, is now accepting pre-orders.
GODIVA Japan's spring season limited collection, celebrating new beginnings with fairy-tale packaging, debuts at stores and online from March 16, 2026.
A 1/6 scale finished figure of Yukihana Lamy from hololive Production is now available for pre-order at Amiami, manufactured by Max Factory, with a planned release in January 2027.
An online lottery featuring THE IDOLM@STER CINDERELLA GIRLS with an Asakusa support theme has launched on the DRAW!DRAW! service, offering life-size tapestries, nobori banners, coasters, washi can badges, and more.
Johnnie Walker Blonde, the new light and sweet Scotch whisky crafted specifically for mixing, will be available nationwide in Japan from April 7. With its smooth vanilla character and fruity notes, it aims to make Scotch more approachable for younger drinkers.
KAMIHIME PROJECT is running a limited-time collaboration with School Days, featuring collaboration kamihime Katsura Kotonoha and a new Apollo outfit, along with a daily free 10-pull gacha event through March 30, 2026.
Starting March 18, 2026, Kona's Coffee is adding a spring-limited matcha and strawberry pancake to its menu at locations across Japan, available through May 17.
A fresh pink lemonade-scented version of LAGOM's best-selling morning face wash is heading to PLAZA stores in Japan starting May 14, 2026, in limited quantities.
Lineage 2M is celebrating its 5th anniversary with a major update set to arrive on March 25, 2026. Heroes from Records of the Three Kingdoms are teased, and an official anniversary livestream is scheduled for March 19.
bonjour records is releasing two new colors of its exclusive collaboration tote bag with L.L.Bean. Pre-orders open March 13, 2026, with general sales starting April 10.
A new Hello Kitty collaboration eyeliner from the Love Liner brand is arriving at Don Quijote, Apita, and Piago stores across Japan starting March 13, 2026.
Mai-sen's popular spring item, the Sakura Shrimp Croquette made with freshly boiled and stir-fried Suruga Bay sakura shrimp, returns for a limited time from March 18 through April 28, 2026.
MATO by MARLMARL debuts its 2026 spring/summer first wave under the theme "team PARENTing," introducing the new waterproof DOLLY TOTE BAG, the sliding-strap ZIP LINE PHONE BAG, and the JOEY BACK PACK in a fresh ECRU color.
Asahi Soft Drinks is releasing Mitsuya Ultra Strong Lemon, a carbonated beverage featuring the sourest lemon flavor in the Mitsuya brand's history, starting March 17.
The TV anime "Monster Eater" has announced its opening theme "Shouki no Sata" by exotic rock band NEE, along with the release of the 3rd teaser PV ahead of its April 2026 broadcast.
MOONSTAR's 810s footwear line adds new models and colorways for Spring/Summer 2026, launching from March 21. The lineup includes the HABIL sandal inspired by medical footwear, the SWIC/BB slipper rooted in school indoor shoes, and a new WHITE/BLACK colorway for the popular CLEVEN sneaker.
Starting March 18, 2026, Mos Burger locations across Japan will offer exclusive Coji-Coji collaboration giveaways with kids' meal sets, plus a brand-new Wai Wai Teriyaki Burger Set.
Muv-Luv Girls Garden marks its half anniversary with a new SSR character Shirona Ichijo, a mid-chapter story event, and the premiere of Sirius Sugar's new image song "Twinkle Every Day."
A limited-time pop-up shop celebrating Nadia: The Secret of Blue Water is set to open at AmiAmi Akihabara Figure Tower from March 27 to April 12, 2026, featuring new merchandise, a hologram can badge lottery, and purchase bonuses.
The 4th collaboration between New Era and Kyoto-based textile brand Eirakuya features caps made with traditional tenugui fabric, offered in 59FIFTY® and 9THIRTY™ models.
A 1/6 scale finished figure of Nyaruko from the anime Nyaruko: Crawling with Love F is now available for pre-order at AmiAmi, with a planned release in January 2027 at a reference price of ¥19,800.
OSAJI's Ryo cool series returns for 2026 with enhanced cooling sensation and camphor as a new refreshing ingredient across hair and body care products, launching in limited quantities on May 13, 2026.
Kamawanu releases the ninth installment of its Peanuts collaboration, featuring 8 tenugui hand towels and 4 compact mini uchiwa fans dyed using the traditional chūsen technique, all themed around "Summer Outings" with Snoopy and friends.
A collaboration between PUBG MOBILE and the TV anime SAKAMOTO DAYS is now underway, running from March 12 through April 10, 2026. Special in-game items and a login bonus event are available during the campaign period.
An update for Puyo Puyo Tetris 2S on Nintendo Switch 2 has added internet and local communication support to the Puyo Tetris Doubles mode, where two players control a single field together.
Japanese women's brand Samansa Mos2 has launched a four-piece Disney Collection featuring Winnie-the-Pooh, celebrating the character's 100th anniversary with frills, lace, and embroidery.
Courtyard by Marriott Hakuba is presenting the "Shinshu Blessings Dinner -Spring-" dinner course from April 1 to May 31, 2026, showcasing local Shinshu ingredients including Shinano snow trout, mountain vegetables, and sake lees.
The popular keyboard customization app Simeji is teaming up with Sumikko Gurashi for a limited-time collaboration featuring exclusive keyboard skin parts through a gacha campaign and special input effects, running through March 31, 2026.
The third installment of the SNIDEL × Chacott collaboration arrives on March 18, featuring 15 new ballet-inspired pieces for spring and summer.
Phoenixx Inc. will publish Super Hook Girl: Ultra Challenge!!, a high-speed 2D hook action game from Studio Hookshot. A full remake of the 2016 freeware hit, the game is heading to Steam with new actions, stages, and multilingual support.
A new angel-themed fan goods series is arriving at THANK YOU MART locations nationwide from mid-April 2026, with online pre-orders open from March 12. All 9 items are priced at 390 yen (429 yen including tax).
Toffy's 2026 fan series goes on sale March 18, 2026, featuring nine models that include cooling plate designs, high-airflow options, and versatile multi-use styles — all available in the brand's signature Happy Collection color palette.
The Le Tour de France 2025 Special Box (Blu-ray 2-Disc Set), featuring a digest of all 21 stages from the 112th edition of the world's premier cycling road race, is set for release on March 18, 2026. The set includes 218 minutes of main content plus 94 minutes of bonus footage from Paris-Roubaix 2025 and Vuelta a España 2025.
Tully's Coffee is releasing a limited-time frozen drink made with FRUTA FRUTA's rich acai and strawberry, topped with honey, starting March 18, 2026.
Tully's Coffee Japan is rolling out three new "HONEY LOVERS" seasonal drinks and a selection of spring foods starting March 18, featuring honey whip-topped lattes, royal milk tea, and a honey acai frozen drink.
A VACHEMENT POP UP STORE is being held at select TOMORROWLAND locations, featuring this season's curated pieces alongside exclusive models specially prepared for the event.
YOKU MOKU is releasing "Double Cigare," a new gift tin combining two of its long-loved cookie varieties — the iconic Cigare® and the Chocolat-filled Cigare au Chocolat — starting March 25, 2026.
A new straight apple juice crafted through nearly two years of collaboration between Aomori farmers, JA Aoren, and Kagome is now on sale in limited quantities. The product highlights the rich flavors and history of Aomori's Fuji apples.
Fans of the legendary martial arts manga series can now order a Baki the Grappler Surprise Box featuring exclusive limited items, with two plans available through April 10, 2026.
The BEMANI Spring KONAMI AMUSEMENT GAME STATION Thanksgiving Festival 2026 launches on March 12, offering players the chance to earn special goods including metallic e-amusement pass cards and acrylic stands.
MAGI ARTS has announced a 1/6 scale completed figure of "Chi" from the beloved manga series Chobits, available for pre-order at Amiami in both deluxe and standard versions.
A new character pickup gacha featuring Amaterasu has launched in the cross-heroine RPG Techcronoss, alongside new episodes in the Main Story Chapter 4 Advance Event.
Kurand, an online craft liquor shop, has launched a lottery sale for "Fuka," a domestic maple whisky crafted from rice whisky aged in oak barrels and blended with Canadian maple syrup.
Japanese women's fashion brand FURFUR has teamed up with Peanuts for a 4-item capsule collection featuring Snoopy and colorful heart motifs, available online from March 12, 2026.
A spring fishing tournament event is now live in Girls Creation -Geijutsu Kitan- on DMM GAMES, running from March 11 to March 24, 2026, with a new Memory reward and limited pickup gacha on offer.
A new letter set from Hallmark Japan features windowed envelopes that reveal cute animal faces when the stationery is folded and inserted — available in four designs from March 2026.
Hallmark Japan adds 28 new greeting cards to its lineup, launching March 9, 2026 — featuring interactive kids' cards, floral designs perfect for Mother's Day, outdoor-themed holographic cards, and the new "Nyaice Day" cat series.
The six Piapro characters are joining the withCAT series as plush keychain holders with eye masks, along with a range of original illustration goods featuring Miku and friends in cozy roomwear. Pre-orders are now open at Animate stores and more.
The long-awaited collaboration between Hello Kitty and lifestyle brand Maison de FLEUR arrives with a brand mook releasing on March 11, 2026, featuring six adorable strawberry-themed accessories.
Hibiya Kadan is releasing a limited-edition WICKED Special Collection of five floral items to celebrate the release of the film Wicked: For Good, with orders opening on March 16, 2026.
Eight new original sticker designs featuring the beloved character Hoppe-chan are set to go on wholesale sale from late March 2026, expanding the character's merchandise lineup on the back of a new TV anime series.
Three hand creams inspired by Ibaraki's local specialties — ume, fukure mikan, and lotus flower — are now on sale at the Rose Farm Market inside Ibaraki Flower Park.
The mobile RPG Idle Girls ~The Girls of One Hundred Flowers~ has launched its 9th Anniversary Festival on March 10, 2026, offering players up to 1,050 free gacha pulls over 21 days, along with two new sub-generals and a lineup of limited-time events.
London-born homeware brand Jubilee has added a William Morris Jacquard Weave Tote Bag to its lineup, offering six designs with front-and-back pattern variations, A4-compatible sizing, and a PU leather handle — priced at ¥4,950.
JPS Pharmaceutical has launched "Kakereba Zen," a wakan spice mix that transforms everyday curry with just a sprinkle. Free of added salt and blended with 10 traditional Japanese-Chinese herbal spices, it is now available on their EC site and Amazon.
AMNIBUS has opened pre-orders for 10 types of Katamari Damacy series merchandise, including trading parts-in frame acrylic charms, trading acrylic keychains, and more.
A cooling version of the popular "Kimochi Gutara Eye Mask" series has arrived. The new "Nyanwari Cool Eye Mask" uses a cooling gel to gently chill tired eyes and the area around them for about 20 minutes.
A new 1/6 scale figure of Mai Shiranui from THE KING OF FIGHTERS XV, "Dance of Sakura Embers Ver.," is now available for pre-order on AmiAmi in both a Deluxe Edition and a Standard Edition, with release planned for April 2027.
Nakanoshuzou, the brewer behind Japanese sake "Kunizakari," is releasing a sugar-free, alcohol-free salt-lemon flavored rice koji drink designed to support summer nutrition and help guard against heat stroke.
A new miniature fan styled like a capsule toy vending machine prize is set to go on sale from Life on Products on March 25, 2026. Despite its tiny size, it offers two-speed airflow control and comes in three cheerful colors.
A new portable fan from Life on Products doubles as a mist fan when attached to a standard 350ml PET bottle. Available from March 25, 2026, the LCAF038 features multiple modes including desk fan and hands-free neck strap use, priced at ¥2,618 (tax included).
Maison de FLEUR is launching a collaboration with Sanrio characters Hello Kitty and Tiny Chum, featuring plush charms dressed in matching polka-dot ribbon outfits, available from March 20, 2026.
Mamegoma, the popular San-X seal character that debuted in the Heisei era, is now featured in a Surprise Box subscription service. Applications for the Premium Plan opened on March 10, 2026.
AMNIBUS has launched pre-orders for four new MILGRAM merchandise items, including trading grunge CANVAS acrylic cards and can badges featuring all 11 characters.
A collaboration between NAMI & MIKO from "Mitchie's Anime" and Village Vanguard is here, featuring exclusive character goods in apron-style outfits available via the Village Vanguard online store.
Frutafruta's new frozen red dragon fruit product arrives in supermarkets, convenience stores, and drug stores nationwide on March 30, 2026. The vibrant pink cubes are packed with betacyanin polyphenols and folate.
A collection of limited collaboration merchandise featuring specially drawn artwork by illustrator Rubisama is now available for pre-order at the Village Vanguard online store, with items ranging from acrylic figures to T-shirts and embroidered caps.
The fantasy RPG Seven Knights Re:Birth is teaming up with the globally popular TV anime Solo Leveling for its first-ever collaboration update, scheduled for March 19.
Sowa Seihon Co., Ltd. (SOWALABO) has launched the "Maarui Goshuincho Sakura," a circular goshuin book featuring a 130mm hinoki cypress wood cover and ink-resistant Japanese paper — now available via their official online shop for 3,300 yen.
Takagi Coffee has introduced a new seasonal coffee, the "Harukaze Blend," featuring Ethiopia's specialty Irgacheffe beans for a refreshing spring flavor.
Pre-orders are open at AMNIBUS for six types of The Summer Hikaru Died merchandise featuring the grunge CANVAS series, including square acrylic keyholders, acrylic cards, matte can badges, canvas boards, BIG acrylic stands, and A3 matte posters.
Tokyo Banana is marking its 35th anniversary with a special collaboration featuring the beloved Monchhichi character. A limited-edition keychain goes on sale in March 2026 at Tokyo Station stores and via the official online shop.
Three freshly harvested Brazilian coffee varieties are arriving at Tully's Coffee locations across Japan, including the rare Yellow Bourbon variety and a high-altitude single-origin bean.
AMNIBUS has opened orders for three types of utagoe johny merchandise, including trading mini instant-style photo cards, acrylic stands, and bromide 3-piece sets, all featuring exclusive cast photography.
A Japan-limited edition design, WAKuKu (Macha Shibainu), joins the popular plush mascot series and will be available first at a Kiddy Land Osaka Umeda pop-up store from March 14 to 22, 2026, followed by nationwide general sales from March 23.
Yojiya's third Yojiko character goods collection, the "Yojiko to Lunch Time" series, goes on sale March 16, 2026, featuring 8 cute lavender-and-yellow themed items including lunch totes, food containers, and more.
Japan's popular green tea brand Ayataka, which achieved record-high sales volume in 2025, is rolling out four new and renewed products starting spring 2026, including a functional food hojicha and the brand's first-ever mineral-infused green tea.
A second wave of Back to the Future merchandise from GreenFlash is now available for pre-order via Village Vanguard Online, featuring a VHS tote bag set, tie bar, rocks glass, compact mirror, rubber keychains, trading can badges, die-cut stickers, postcards, and a clear file set. Orders close March 23, 2026.
A new lineup of Bread Thief character goods is now available for pre-order on Village Vanguard Online, featuring bread-shaped sticky notes, magnet sheets, a leather bookmark, a Jetstream multi-pen, pin badges, and mini handkerchiefs. Orders close on March 23, 2026.
San-X's popular Chickip Dancers characters are now available in a limited Surprise Box subscription service, with two plan options starting March 10, 2026.
Dr. STONE Battle Craft has launched a new limited-time event running from March 10 to March 24, 2026, where players collect special event items to earn exclusive rewards including an SSR guaranteed ticket.
An official live broadcast for Dx2 Shin Megami Tensei: Liberation is scheduled for March 12, 2026 at 8:00 PM, covering details about the upcoming in-game "Enmusuri" event, campaigns, and updates.
Häagen-Dazs Japan has released ROCKY CRUNCHY!, a new mini cup ice cream series featuring an unprecedented "hard crunch" topping texture. Two limited-edition flavors — Strawberry Black Cocoa and Salty Honey Butter — are now available nationwide.
The upcoming voice synthesis software Hatsune Miku V6, set for release on April 14, 2026, has unveiled its new package illustration by artist LAM alongside an English singing demonstration video.
On March 9, 2026 — known among fans as "Miku Day" — YouTube's top page logo temporarily transformed into a Hatsune Miku-themed Yoodle, accompanied by a special playlist and a dedicated program featuring prominent VOCALOID creators.
To celebrate the theatrical release of the Himitsu no AiPri movie, Namco arcades are offering a lineup of exclusive prizes and bonus gifts starting March 13, 2026.
A practical guide to visiting Japan in April, covering cherry blossom timing by region, spring festivals like Takayama and Miyako Odori, the Tateyama Kurobe Alpine Route snow wall, seasonal food, wisteria at Ashikaga Flower Park, weather and packing tips, and how to handle Golden Week crowds.
A lineup of everyday accessories inspired by JoJo's Bizarre Adventure: Diamond Is Unbreakable is now available for pre-order at the Shobido official online store, with shipping expected from late March 2026.
Kiepi, a virtual artist duo consisting of CERA and RENA, has released their Solo Concept Photo "School ver." ahead of their April 1st debut with the single "Rocket Science."
The second Lords Mobile x Angry Birds collaboration is now live worldwide, bringing the exclusive "Pig Fortress" castle skin, limited troop skins, and a slingshot-themed exploration event running through April 1.
A new lineup of 17 MILGRAM merchandise items, featuring newly drawn illustrations in the Minigram Kindergarten ver., is now available for pre-order on AMNIBUS.
Nanbu Brewery in Ono City, Fukui Prefecture, is launching a new sake on March 17, 2026, born from a circular brewing project that returns sake kasu as fertilizer to the rice paddies and then brews the harvested rice into sake.
New Era releases an Easter-themed Peanuts collaboration collection featuring Snoopy, Woodstock, and other beloved characters embroidered on pale-tone caps — 14 styles in total for adults and kids, available from March 12 at New Era stores and the official online store.
To mark March 9th "Miku Day," Niconico has revealed the top 5 most-commented scenes from "Colorful Stage! The Movie: A Miku Who Can't Sing," exclusively available for unlimited streaming to Niconico Premium members.
A limited apparel and accessories collection has arrived, featuring the charming characters of the mobile puzzle game Puzzle de Housaku! Nyanko Mura alongside the iconic American brand Fruit of the Loom. Items went on sale from March 10.
A new Snoopy-themed lunch goods series called "Clear Heart" has launched from Skater in March 2026, featuring translucent designs adorned with colorful hearts. The lineup includes a silent combo set, an acrylic cup, and round food containers, each available in multiple color variations.
Mondelez Japan's Recaldent brand is releasing a new blood orange flavor gum, combining the brand's signature CPP-ACP milk-derived ingredient and xylitol for a refreshing fruit experience and dental care.
Hello Kitty, Kuromi, Pompompurin, My Melody, and Cinnamoroll face designs are featured on new insulated nonwoven lunch bags released by Skater in late February 2026.
Suntory's popular -196 "fruit-forward chuhai" series adds a new limited-edition flavor — Okinawa Pineapple — releasing nationwide from May 5, 2026.
Suntory is set to release 12 summer gift products from late May 2026, featuring whisky, gin, and plum wine options including SUNTORY WHISKY "Ao," Ballantine's 17 Year Tribute Release, The Macallan Sherry Oak 12 Year, and more.
Suntory is rolling out its 2026 Beer Summer Gift lineup from early May, featuring The Premium Malt's varieties, a preview of the limited-edition Master's Dream Umenomi Kinari, and a newly added Suntory Nama Beer set.
Suntory is releasing a new limited-edition beer inspired by the Japanese seasonal term "Umenomikinari," meaning the time when plums ripen and begin to turn golden. It goes on sale nationwide on June 16, 2026.
Sushiro is offering its never-frozen Cherry Sea Bream at a discounted price of 150 yen (tax included) starting March 11, 2026, along with the richly marbled Jumbo Toro Salmon at 110 yen (tax included).
The TV anime "The Food Diary of Miss Maid," based on the manga by Susumu Maeya serialized in Kodansha's ComicDAYS, has announced its full broadcast and streaming schedule starting April 5, 2026. A new key visual has also been unveiled, along with the reveal that Daisuke Sakuma of Snow Man voices the mascot character Chun.
A collection of seven character-inspired eau de parfum from the TV anime 'Tis Time for "Torture," Princess is now on sale, each capturing the personality of beloved characters through unique fragrance compositions.
A new lineup of cute goods featuring Warly the crocodile and the Warly Friends characters is now open for pre-orders at Village Vanguard Online, with orders accepted until March 23, 2026.
Yamazaki Jitsugyo has announced a new lineup of home organization products, including a space-saving two-tier kitchen rack with a slide-out table, a pitcher compatible with boiling water and alcoholic beverages, a wall-mounted mini vacuum holder, mouthpiece storage racks, and a water bottle drying basket.
The third installment of the Zoff x Chiikawa collaboration arrives with seven eyewear frames featuring beloved characters, along with die-cut cloths and stand cases. Pre-orders open on March 10, 2026, with nationwide sales starting March 20.
The inaugural Arita MONO・NO・SU Table Coordinate Contest 2026 is coming to Arita Town, Saga Prefecture, with applications opening on April 1, 2026. The contest pairs table coordinators 1-on-1 with local Arita ware kilns in a hands-on collaborative format.
Three new matcha latte variations using matcha from Marukyu Koyamaen, a long-established Kyoto tea house founded in the Genroku era, are available at BECK'S COFFEE SHOP locations from March 10 through April 20, 2026.
The French alcohol-free sparkling wine brand French Bloom is set to go on sale in Japan from April 1, with wine retailer Enoteca signing on as its official domestic distributor. Four labels across six products will be available.
Japanese snack maker Ginbis is rolling out 13 new spring/summer 2026 products and limited-edition flavors from March 9 onward, spanning the Asparagus Biscuit, Tabekko Doubutsu, Shimi Choco Corn, Edamame, GINZA RUSK, and Cake Biscuit lines.
The second story event for the iOS/Android RPG Gintama Sumaho Battle Chronicle is now underway, featuring the Benizakura Arc and a new SSR character pickup gacha.
Life on Products has announced the "Uchiwa Handy Fan with Stand" (LCAF035), an uchiwa-sized handheld fan that delivers wide-area airflow and doubles as a desktop fan when used with the included stand.
Lush is launching 12 limited-edition bath, body, shower, and fragrance products in collaboration with The Super Mario Galaxy Movie, available from March 10 at 80 stores nationwide, the official online store, and the official app.
A blush variant is joining the NARS Light Reflecting Luminizing Powder family. The new Light Reflecting Luminizing Blush launches on May 22, 2026 in 7 shades, blending highlighter glow with soft color payoff.
NARS is expanding its Light Reflecting Luminizing Powder line with a new stick format. The Light Reflecting Luminizing Stick arrives in 5 shades on April 24, 2026, priced at 6,160 yen.
Panasonic's iconic MODIFY lighting series, designed by Naoto Fukasawa, is expanding to 186 models on June 21, 2026, adding new colors, sizes, and compatibility with replaceable LED Flat Lamps.
plus more's new "Handy Fan with Stand" (PBAF006) offers powerful 3-speed airflow, a rhythm wind mode, a convenient desk stand, a hand strap, and a double-click anti-misfire mechanism—all at ¥1,650 (tax included), going on sale from March 25, 2026.
Japanese apparel brand Re:EDIT is branching into beauty with SN repair, a salon-quality hair care line developed in partnership with a manufacturer boasting 70 years of history. The lineup goes on sale at Rakuten Ichiba on March 17, 2026.
The Shadowverse: Evolve Japan Championship 2026 concluded on March 8, 2026, with player Santime claiming the 2025 Japanese language champion title after a dramatic run from 8th seed in the Grand Finals.
Studio Alice's Super Mario photo sessions get a new addition — My Mario-designed baby costumes and backgrounds for Baby Mario, Baby Luigi, and Toad are now available from March 9.
A new approximately 300mm TALL-size figure of Yuki from the anime Playing Death Games to Put Food on the Table has been announced, based on the 30th death game in GOLDEN BATH ver., with a planned release in September 2026 at a reference price of ¥10,670.
Tokyo Handaen (東京繁田園茶舗), a Japanese tea specialty shop in Suginami, Tokyo, is now accepting reservations for its beloved "Reservation-Only New Tea Hachijuhachiya." Orders are open through April 20, with shipping beginning around May 15. A newly designed 90g flat bag joins the lineup this year.
Tom Ford Beauty's Soleil Summer Collection 2026 arrives with new lips, cheeks, and eye products drawn from the sensuous light of the golden hour. New items go on sale from late March 2026.
The 106th edition of the Gouka Whisky Mikuji lottery from Tachibana E-Shuuhan features The Yamazaki 18 Year Old as the top prize, with 466 tickets available starting March 9, 2026.
Akagi Nyugyo Co., Ltd. is rolling out a refreshed ice parfait lineup under the Special Parfait brand. Four new varieties supervised by Patisserie Ryoura's Chef Ryosuke Sugamata hit shelves across Japan on March 10, 2026.
Yuraku Confectionery is adding the Granola Thunder Mini Bar to its popular Black Thunder Mini Bar series, launching nationwide at supermarkets and drug stores on March 16, 2026.
Six beloved Sanrio characters — Hello Kitty, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Kuromi — have arrived on the desktop mascot platform Desktop Mate as individual DLC packs, released simultaneously on March 5, 2026.
The Japan travel series "Discover Japan With Insta360" wraps up its final chapter in Hokkaido, capturing the winter landscapes of Tomamu and Bibai over three days using the Insta360 X5, Ace Pro 2, and GO Ultra cameras.
A new online lottery featuring the quirky and lovable character designs from Koala's March is now available, with prizes ranging from cushions and mugs to acrylic keychains and badges.
The "Elf Village Festival in AmiAmi Akihabara Radio Kaikan Store" runs from March 20 to April 5, 2026, showcasing the Elf Village figure series by Vertex, including event-exclusive color figures and a purchase bonus for shoppers spending ¥10,000 or more.
Tokyu Plaza Kamata is hosting a collaboration event with the manga series Fami-res Iko from March 12 to 31, 2026, featuring limited-edition stickers, photo panels, and special in-store decorations.
Harapecolab's stunning March birthstone ice tart, featuring aquamarine-shaped kohakuto candy arranged like a real mineral, sold out in under 10 minutes at its February launch. A limited resale of 20 units opens at 12:00 PM on March 6, 2026.
Good Smile Company's new 1/7 scale figure depicts Hatsune Miku in a tranquil, elegant pose inspired by illustrator Rella's artwork themed around "Han Palace Autumn Moon," with a lantern base that can be lit up.
Twelve types of original merchandise based on High School Fleet: The Movie are now accepting orders on AMNIBUS, featuring newly drawn illustrations of Sachiko Nosa and Wilhelmina across collectibles, apparel, and more.
Good Smile Company has released a 1/7 scale figure of Kiana Kaslana in her "Ba-Dum! Fiery Wishing Star" outfit from Honkai Impact 3rd, now available for pre-order on AmiAmi.
The smartphone game Isekai Kitchen is hosting a 1.5th anniversary challenge event and a pickup gacha featuring the new ★3 adventurer Titanota (Dark Knight), running from March 5 to March 19.
Toy maker Joypalette is releasing two new Doraemon products in March 2026 — a capsule-dispensing toy and a blind box finger puppet series featuring Doraemon and Dorami-chan.
A limited-edition collaboration piece from luxury menswear brand Kiton and Italian furniture maker Cassina is being exhibited at Kiton Ginza from March 19, 2026.
A premium non-alcoholic ginger ale called YAKO, crafted with yuzu and Wasanbon sugar and focused on aromatic beauty rather than sweetness or heat, is now available for pre-order from Kohodo.
San-X is set to release the Korilakkuma Ippai merchandise series around April 2026. The lineup is packed with trending items including hanging plushies, plushie badge collections, tile stickers, and a stylish knapsack.
Situation-based voice content featuring .LIVE and VPI members is now on sale at the APPLAND OFFICIAL SHOP from March 6 to March 19, 2026, priced at 1,000 yen each.
LOGOS has launched a special feature page showcasing Pokémon-designed outdoor gear, with 19 items going on general sale from March 19, 2026. Pre-orders are now available at LOGOS stores nationwide.
The smartphone MMORPG Logres: Japanese RPG is hosting a collaboration event with The Idolmaster starting March 11, 2026. Idols Haruka Amami, Chihaya Kisaragi, and Miki Hoshii appear in story quests, with limited avatars and exclusive equipment available.
A cherry-blossom-inspired pink Puketti home collection from Marimekko is launching exclusively in Japan on March 19, 2026, with select items available early through the ongoing Marimekko Sakura Pop-up events.
Matsuzakaya Nagoya is holding a Sakura Festival featuring cherry blossom-themed sweets, breads, colorful hanami bento boxes, and spring cafe menus across its food floors and restaurants.
Muscle Mart, an experiential pop-up convenience store where muscular staff hand out free muscle-shaped bread, opens in Shibuya on March 28 and 29, 2026, offering seven unique muscle-themed experiences centered around skim milk.
A new mini cushion from Nitori DecoHome features a cute hermit crab hiding inside a soft-serve ice cream cone. Now available exclusively on Nitori Net, with in-store sales at DecoHome locations starting in late April 2026.
An experience-based food festival themed around "noujiru" — the brain chemicals that surge when excitement peaks — is coming to Bellesalle Akihabara for three days in May 2026. Admission is free.
A new macaron born from the meeting of a world-class patisserie and Saga's fermentation culture — Macaron Miso de Saga goes on sale in March 2026 at PIERRE HERMÉ PARIS Wataya Bessou in Ureshino, Saga.
A limited-time Pompompurin-themed cafe celebrating the character's 30th anniversary is set to open at three venues in Tokyo and Osaka from March 19, 2026, offering photogenic character-themed food, desserts, and drinks.
A new lineup of merchandise for the original TV anime Princession Orchestra has gone on sale, featuring Princess Viola and Princess Neige on items such as acrylic stands and pin badges.
Purin Honpo, a pudding specialty shop committed to Hokkaido-sourced ingredients, is bringing back two popular spring-limited puddings — the Amaou Strawberry Pudding and the Sakura Pudding — through around May 2026.
Quiz RPG: The World of Mystic Wiz has launched its 13th Anniversary CrossOver HEART of ART event, bringing new characters, gacha, and a range of celebration campaigns to mark 13 years of the beloved mobile game.
A collaboration event between the mobile game Quiz RPG: The World of Mystic Wiz and RED° Tokyo Tower, the digital amusement park beneath Tokyo Tower, is set to take place from April 3 to April 19, 2026.
Good Smile Arts Shanghai has announced 1/7 scale finished figures of Rei Ayanami and Asuka Shikinami Langley from Rebuild of Evangelion, based on illustrations by Yoshiyuki Sadamoto. Both figures are priced at 18,600 yen each and are scheduled for release in March 2027.
Rokumei Coffee, a specialty coffee brand that originated in Nara, is opening its second Tokyo location at Shibuya Scramble Square 2F on March 5, 2026. The new shop features an exclusive seasonal blend and new pastry items.
SABUROMARU Distillery has released a limited single cask whisky featuring Sun Shangxiang from Romance of the Three Kingdoms 8 Remake, with only 211 bottles available via lottery.
Thank You Mart is releasing a collection of Easter-themed limited items featuring Sanrio Characters Wish me mell, Usahana, and Marron Cream. All items are priced at 390 yen (tax included 429 yen), with online pre-orders opening March 6 and in-store sales beginning late March 2026.
SEGA Lucky Kuji's new Esther Bunny Little series goes on sale from March 6, 2026, featuring a no-miss lottery with prizes including a BIG blanket, cling mascots, fluffy pouches, and a giant lying plushie as the Last Lucky Prize.
A new chocolate snack combining crunchy pretzels with sustainable cacao bitter chocolate is coming to Seven-Eleven stores nationwide from March 10.
Shibuya Gyoza is offering a limited-time dessert menu for White Day from March 9 to 15, 2026, featuring two sweet gyoza pie bites — including a new matcha an butter flavor.
A limited summer grill menu is available aboard Shin Nihonkai Ferry Co., Ltd. ferries from June 8 to September 6, 2026, showcasing Hokkaido seasonal ingredients in full-course dining at sea.
To mark the 20th anniversary of the Shugo Chara! manga, Kotobukiya has released a 1/7 scale completed figure of Amulet Heart. Pre-orders are open at Amiami, with the figure scheduled for release in September 2026.
To celebrate the release of Slay the Spire 2 on March 6, 2026, INFOLENS GEEK SHOP is holding a follow and repost campaign on X, offering a set of two Youtooz figures as prizes to two lucky winners.
Starting March 13, Starbucks Japan is bringing two new spring beverages to stores nationwide—the Choux Cream Frappuccino and the Choux Cream Latte—both inspired by the rich, custard-filled pastry.
A new limited-time event has kicked off in Summons Board, set in a school for magic and swordsmanship where players can collect event points to exchange for exclusive characters and rewards.
The cross-heroine RPG Techcronoss has introduced a new character, Miruru, via a limited-time pickup gacha, while also opening a Main Story Chapter 4 advance event where players can experience upcoming story content ahead of its full release.
American dining restaurant Tomato & Onion is holding a limited-time Strawberry Fair from March 5, 2026. The seasonal lineup includes strawberry-packed parfaits, roll cake, shake, and more — with some items topped with popular Lotte snacks Sasa and Toppo.
A new lineup of five Eau de Parfum bottles inspired by characters from the tokusatsu series Ultraman Nexus is now available for pre-order from March 6, 2026, covering Anphanse, Juness, Juness Blue, Dark Mephisto, and Dark Zagi.
Good Smile Company is releasing a 1/7 scale figure of Manhattan Cafe from Umamusume: Pretty Derby, dressed in the Japanese-style costume Yanagi Ryoku Sayo. Pre-orders are open at AmiAmi.
Good Smile Company's POP UP PARADE L size figure of Neo Universe from Umamusume: Pretty Derby is now available for pre-order at AmiAmi, with a scheduled release in September 2026 at ¥9,800.
U-TREASURE is accepting pre-orders for a new line of Yu-Gi-Oh! GX collaboration rings, with each design incorporating natural gemstones and character-specific engravings for four iconic duelists.
Z-Leg™, a helicopter charter service from Kawasaki Heavy Industries Group, offers an "Izu Four Seasons Tour" — a scenic trip from Tokyo to Izu in approximately 40 minutes, with fully customizable dining, activities, and transportation.
A new sitting plush of Misaka Mikoto from A Certain Scientific Railgun is coming — she's joined by Gekota in an adorable "kuikui" design with a tilted head that looks right up at you.
AMNIBUS has launched pre-orders for six types of merchandise based on the TV anime "A Star Brighter Than the Sun," including trading scene photo acrylic stands, trading scene photo acrylic cards, and more.
AFURI ramen and Nagoya-based craft brewery Y.MARKET BREWING have joined forces to release THE PIONEERS, a Yuzu Pale Ale that blends hop character with yuzu purée — including the same juice used in AFURI's signature ramen.
A new online lottery event featuring popular VTuber Amau Syrup is coming to MARUI's official online store. The "Amau Syrup x OIOI ~Tempura and Home Time~" event runs from March 6, 2026, offering exclusive newly drawn illustration goods at 880 yen per draw.
Mimeyoi's Z23 from Azur Lane gets a sophisticated new look as a "philosophy lecturer," complete with a removable rigging and a glasses-free head part. A rigging-free TF edition is also available.
Figure brand Bfull FOTS JAPAN has announced a new 1/6 scale pre-painted figure of Kanade Kazemiya, a prince girl-style original character dressed in a sleek black bunny costume. Pre-orders are open at the Bfull online shop through May 19, 2026.
The blockchain game Brilliantcrypto is set to unveil Region 3 "Northern Tanzania" on March 11, 2026, introducing 9 types of gemstones including rare colored diamonds and finalizing the game's total gem supply.
The CLEAN Reserve collection has released a limited-edition Caramel Swirl Eau de Parfum, featuring a dessert-inspired scent built around caramelized coconut, mango nectar, and white chocolate with sustainable Italian tangerine.
The Coolist cooling product brand has reached a cumulative sales milestone of 3 million units. Two new limited fragrances are joining the popular Asedareinu roll-on neck cooler lineup, available from April 1, 2026.
A new Crayon Shin-chan x Thank You Mart collaboration features Waniyama-san designs across 29 spring-themed items, with all products priced at ¥390 (tax included ¥429), available from late March 2026.
A collaboration campaign between the theatrical film The Dangers in My Heart and Karaoke BanBan kicks off on March 9, 2026, featuring limited-time drinks and food, a special collaboration room, and a singing campaign at 50 locations nationwide.
Sega Fave is releasing Detective Conan Visual Hologram Can Badge Vol.1 in August 2026, featuring 8 characters with eye-catching holographic effects. Pre-orders open on March 12 via EC sites.
A first-of-its-kind cheering screening event for Five Nights at Freddy's 2 is coming to Shibuya HUMAX Cinema on March 20, 2026, with FNAF fan and official pamphlet writer IshiiNiki as special guest.
Japan Designer Academy in Shibuya is hosting a special open campus event featuring illustrator fuzichoco, where attendees can watch a live coloring demonstration and hear firsthand stories about the creative process.
A 1/7 scale completed figure of Hiro Shinosawa in the Happy Mille-feuille Ver. from Gakuen Idolmaster is now available for pre-order at AmiAmi, with a scheduled release in December 2026.
Five new Gakuen Idolmaster goods — including a multi desk mat and face towel — are now open for pre-order on AMNIBUS, the online store for everyday-use character merchandise.
ginou is a cherry blossom-pink rosé wine where silver foil shimmers in the glass, crafted from Yamanashi-grown Koshu and Marselan grapes and available via lottery through KURAND.
Kyoto tea brand Gion Tsujiri has kicked off its "Hanami Special" on its official online shop from March 5, 2026, featuring a curated lineup of matcha and cherry blossom products. Their shops and Saryo Tsujiri cafes are also rolling out a range of spring-limited sweets.
A collaboration between Godiva and Iwakuni City in Yamaguchi Prefecture brings together Belgian dark chocolate and locally grown lotus root chips in a limited-edition treat, available from March 2026.
Original merchandise featuring illustrations from the manga series Gokujō!! Mecha Mote Iinchō is now available for pre-order via FAN+Life, with items including ribbon keychains, drawstring pouches, and multi-use mini art stands.
Mari Mayans Hierbas Ibicencas, a traditional herbal liqueur from Ibiza, Spain, has won the Best Spirits Award in the IGP category at the prestigious Alimentos de España 2025, organized by Spain's Ministry of Agriculture, Fisheries and Food.
A dedicated online shop for ago (flying fish) products from Hirado, Nagasaki has relaunched as "Hirado Ago Research Institute," offering more than 60 varieties of local ago goods for delivery nationwide.
PRISMA WING has released a new 1/7 scale figure of Chino from Is the Order a Rabbit? BLOOM, featuring a Little Mermaid motif. Pre-orders opened on March 4, 2025, with a scheduled release in May 2027.
COSPA is releasing a new lineup of Jujutsu Kaisen merchandise, including acrylic tsumamare figures of Yuji Itadori and others, along with Culling Game-themed T-shirts, hoodies, and tote bags. Items will be available at AnimeJapan 2026 before general release in late May 2026.
The beloved Basil Salt Lemon lineup returns to Kappa Sushi for spring 2026, featuring shrimp, prosciutto, and salmon sushi from 160 yen per two pieces, plus a new side of fried potatoes with basil mayo.
The manga Ketsu Battler by Takade Naotaka has secured 3rd place in the fan-voted "Manga We Want To See Animated Ranking 2026" held at AnimeJapan 2026, with a new LINE sticker set and Volume 4 also on the way.
Jabara-ize Kitayama has released a new sparkling citrus soda featuring jabara, a rare citrus fruit native to Kitayama Village in Wakayama. Conceived by the village's unofficial local hero "Jabara Rider," the drink took two years to develop and is said to deliver a fresh-squeezed level of aroma.
Le Chocolat Alain Ducasse and Le Biscuit Alain Ducasse are releasing a limited Easter collection from March 17 to April 12, 2026, featuring artistic designs of Easter animals shaped around cacao pods.
Marvel Games and NetEase Games have revealed plans for Marvel Rivals in 2026, including collaboration events tied to the Avengers film series and a brand-new 1vs6 asymmetric battle mode featuring Loki.
A new everyday-use merchandise line inspired by the TV anime "Medalist" has launched on AMNIBUS. The ar-Unity pastel motif series features sweatshirts, canvas boards, PC cases, acrylic charms, can badges, and stickers.
AMNIBUS has opened pre-orders for six types of Muv-Luv Girls Garden merchandise, including trading acrylic cards, glitter pin badges, and multi desk mats featuring all ten characters.
To celebrate Marin Kitagawa's birthday on March 5, a special 10-box set of Koala's March featuring My Dress-Up Darling Season 2 artwork is now available exclusively through the Lotte Online Shop for a limited time.
The 2nd wave of the POTEmocho Series featuring characters from My Hero Academia is now open for pre-order on the Sync Innovation online store, with shipping expected in late May 2026.
New Balance is adding the Ellipse to its running shoe lineup, designed to help runners of all levels rediscover the pure joy of running. Available from March 12, 2026.
A cozy roomwear collection inspired by the anime New Panty & Stocking with Garterbelt is now available for pre-order on Palude, featuring character-themed roomwear, accessories, and goods.
Popular characters from Goddess of Victory: Nikke are being added to FuRyu Corporation's Noodle Stopper Figure lineup. Cinderella kicks off the series in March, followed by Privaty: Unkind Maid in April and D: Killer Wife in May, with more characters slated for June onward.
Oshicoco's "Oshi Print Club" has released a second series of heartfelt message uchiwa templates — perfect for concerts, live events, and fan photo shoots — available for printing at major convenience stores across Japan.
PAPABUBBLE arty's second collection features 10 whimsical "edible ring" candy designs, selected from over 100 proposals submitted by all 26 of the brand's candy artisans.
PÂTISSERIE PINÈDE is releasing two limited-edition spring sweets from April 1, 2026 — a new "Strawberry Charlotte" featuring fresh domestic strawberries and vanilla mousse, plus a strawberry version of their popular crepe wrap.
A triple collaboration between foil-stamping brand ROKKAKU, cat art brand 365CAT.ART, and popular SNS cats "Shizuwarahinata" delivers a new line of foil-stamped stationery, with pre-sales kicking off at Loft from March 7, 2026.
Starting March 6, 2026, Baskin-Robbins 31 is releasing the Sanrio Characters Palette 4, a palette-style ice cream cake featuring Hello Kitty, Cinnamoroll, Pompompurin, and Kuromi in a charming ice cream parlor theme.
The dress-up and raising game Sugar Doll has launched a new premium gacha featuring punk-inspired fashion, including bold striped knits and rock-style items, available through May 26, 2026.
UHA Mikakuto is launching Gumidama Strawberry Flavor, a new gummy featuring a hard candy shell and chewy gummy center, at convenience stores nationwide starting March 17, 2026.
U-TREASURE has announced that motif necklaces inspired by three sisters from Umamusume: Pretty Derby — Cheval Grand, Virsina, and Vivlos — are currently in development, with pricing starting from ¥27,500.
A new smartphone game that lets players experience daily life with a rabbit is now accepting pre-registrations, with the official service launch scheduled for April 24, 2026 on iOS and Android.
A 1/7 scale completed figure of Hoshimi Miyabi from Zenless Zone Zero in the "Honed Blade of Reflection Ver." is now available for pre-order through AmiAmi. The figure is priced at 41,800 yen (tax included) with a planned release in February 2027.
Gugenka's 3D spatial video platform "Spatial Disk" now features Aqours from Love Live! Sunshine!!, offering four individual songs plus a bundled set with exclusive MC footage, available from March 4, 2026.
Bonno Shooting is a free browser-based shooting game for smartphones and PC where players control an adorable monk named Bon-chan and shoot down "bonno" (worldly desires), naturally learning about Buddhist teachings along the way.
A beautiful all-edible sweet gift box adorned with crimson roses is available at Cerulean Tower Tokyu Hotel's Pastry Shop from March 7 to 14, 2026, limited to just 10 pieces.
T-shirts, B2 tapestries, character rubber mats, and acrylic character stands featuring Lily Baker are now open for pre-orders on the "CharaON!" online store.
Two China-limited plastic model figures from NUKE MATRIX's CYBER FOREST Fantasy Girls series are making their Japan debut at HobbySearch, with pre-orders now open and limited quantities available.
Disney Pixel RPG is hosting a limited-time "Rescue Signal" event set in the world of Encanto from March 4 to 18, 2026, featuring new characters, a limited-time gacha, and a special Limit Break Stone giveaway campaign.
Fujiya's beloved Look chocolate line gets a premium upgrade with the new Awayuki pouch, featuring a rare white strawberry variety from Nara Prefecture in a three-layer chocolate construction.
Satsuma Kinzan-gura announces the release of "Fukukinzan," a new authentic sweet potato shochu inspired by Hokusai's The Great Wave off Kanagawa, blending white and rare golden koji for a mellow, aromatic flavor, presented in a striking indigo and gold leaf bottle design.
Poplar Publishing has released a new coloring book with a black background aimed at children ages 3 to 6, offering a special coloring experience where bright colors stand out vividly and going outside the lines only adds to the charm.
To mark the 50th anniversaries of Sena Keiko's beloved picture books Gracia Meets a Ghost and Ghost Tempura, Poplar Publishing has released a special gift box set featuring palm-sized mini editions of both books along with a ghost stuffed toy complete with a removable tempura batter costume.
The Japanese total care brand hada to kokoro has introduced the "Kakezan Series," a new skincare line that pairs two synergistic active ingredients per product to help users target specific skin concerns more effectively.
KOHARU, a member of the seven-member girls group HANA, takes the stage in THE FIRST TAKE's new segment "HIGHLIGHT" with a breathtaking performance titled "Still Afraid, Still Alive."
The second half of Honkai Star Rail Ver. 4.0 began on March 3, 2026, featuring the new limited 5-star character Sparxie (Fire / Elation) alongside returning character banners and upcoming in-game events running through late March.
A LINE sticker pack featuring "Ichijin-chan," the official mascot born from Ichijinsha Inc.'s 20th corporate anniversary, is now available with 16 all-new original designs.
Items from the Kaii-san to Asuka-kun no Ohanashi POP UP SHOP, previously held at Shinjuku Marui Annex 7F, are now available through the THEキャラ online shopping site. Orders are accepted from March 3 to March 17, 2026.
The chewy upcycled gummy made with syrup from white peach processing is back at 7-Eleven stores nationwide from March 10, 2026, featuring a new package inspired by Achi Village's scenic flower peach landscape.
TOTTEI PARK Midori no Oka (The Green Hill) transforms into a cherry blossom wonderland as the Kobe TOTTEI Illuminite Spring - SAKURA PINK - illumination event lights up from March 20 (Vernal Equinox Day) through May 31, 2026.
LINE Match Flight has kicked off a collaboration with Sanrio Characters starting March 3, 2026, featuring Pompompurin, Hello Kitty, Cinnamoroll, and more in multiple in-game events running until March 30.
LINE Rangers is marking its 12th anniversary with a series of in-game events running through March 31, 2026, including free gacha, login bonuses, a special planet stage, and upcoming PvP battles.
A March 2026 update to the mobile MMORPG Logres of Swords and Sorcery: Goddess of Ancient brings new weapons via the Job-Specific Albion Probability Up Gacha, along with limited-time events including the Poseidon School campaign and the Gigant Rogi boss battle.
New acrylic keyrings featuring characters from the TV anime Lycoris Recoil are now available for order through the charaON! online shop.
L'essentiel du Japon, a Sendai-based aroma brand, has launched three new scents capturing the landscapes of Miyagi — the open sky, lush forests, and historic castle.
The Monogatari Series Puni Kore! Acrylic Figure featuring Ononoki Yotsugi is now available for pre-order at the anime goods shop Chara ON!
Thirty years after its original release, Mr. Big's fourth studio album "Hey Man" returns in a remastered 30th Anniversary Edition across three formats, featuring extensive bonus content and a limited Japan tour by vocalist Eric Martin.
New My Dress-Up Darling Season 2 merchandise has gone up for pre-order, including a B2 tapestry featuring Marin Kitagawa and a character rubber mat, through the anime goods store Chara ON!
New merchandise for the TV anime "New Panty & Stocking with Garterbelt" has launched on the CharaON! online store, featuring thick acrylic stands and acrylic keyrings for pre-order.
Online shop PepperMint has launched a double-sided shoulder bag combining a rice ball and a panda face — a fun, lightweight bag designed for parent-child outings and beyond.
The live concert event Pokémon feat. Hatsune Miku VOLTAGE Live! will be streamed exclusively in full on ABEMA PPV ONLINE LIVE starting at 6:00 PM on Sunday, March 22, 2026. Viewing tickets are priced at ¥3,900 (tax included), with a replay period available through 11:59 PM on April 5, 2026.
The Spring '26 seasonal event is now live in Phantasy Star Online 2 New Genesis ver.2, bringing a new limited-time quest, new rarity ★14 weapons, special scratches, and spring-themed decorations to Central City.
New merchandise from The Rising of the Shield Hero Season 4 has gone on pre-order at the online shop "CharaON!", featuring a B2 tapestry and thick acrylic stands with characters Raphtalia, Filo, and Naofumi Iwatani.
A collaboration between Sengoku † Koihime Online ~Okuen Shinshi~ and Ayakashi Rumble! is now underway on DMM GAMES, bringing a limited campaign, a collaboration event, and exclusive pickup characters through March 10, 2026.
Takara Shuzo's beloved dry chuhai, first launched on March 7, 2006, reaches its 20th anniversary with special limited-edition packaging available nationwide from early March 2026.
The smartphone version of Touken Ranbu -ONLINE- has reached its 10th anniversary since its March 2016 launch. Three new sword warriors have been added to the Ceremonial Attire lineup, and the Special Investigation Tenpou Edo event is running through March 24, 2026.
Tachibana E Sake Sales has launched the 8th edition of its Amazon.co.jp exclusive Whiskey Mikuji lottery, offering 466 lots at ¥4,880 each with the highly sought-after Hakushu 18-Year as the grand prize.
To celebrate the 10th anniversary of Disney's animated film Zootopia, Walt Disney Japan launches a special Nick Wilde-focused campaign featuring exclusive merchandise, a prize repost campaign on X, and new menu and goods at "Zootopia 2" OH MY CAFE.
Apopia: Sugar Coated Tale, a darkly charming mystery adventure game released under Happinet's Indie Collection label, has launched worldwide on Steam, accompanied by a limited-time 10% off launch sale running through March 10.
Popular Japanese fragrance brand AQUA SAVON is undergoing its first rebranding since its founding, repositioning its signature soap scents as a new avenue for everyday self-care.
Artevelo, Movic's card sleeve brand, has confirmed its 5th collaboration with art unit Project.C.K. The new lineup features four designs — "rage," "shiroakuma," "phantom," and "stickout" — launching on May 22, 2026.
A lineup of BanG Dream! × ROUND1 collaboration merchandise featuring newly drawn illustrations in bowling shirt and chibi character versions is now open for pre-orders at AMNIBUS, starting February 24.
Six new Black Clover TV anime merchandise items are now available for pre-order on AMNIBUS, including trading scene acrylic stands, trading crest acrylic keychains, glitter pin badges, bromides, multi desk mats, and chibi character illustration cards.
A new frying pan stand from Cogit offers three placement options — both-side, single-side, and horizontal — with adjustable dividers to fit pans, lids, and cooking utensils of various sizes. Available at specialty stores and home centers nationwide.
CROSS FUNCTION has released three new water-repellent denim pieces — a shirt, wide pants, and an all-in-one — combining lightweight construction and pollen resistance for spring through autumn wear.
A newly drawn illustration and producer letter have been released to mark the 20th anniversary of the Devil Summoner: Raidou Kuzunoha series, along with a restaurant collaboration, merchandise, a special live concert, and a game sale.
Starting February 27, 2026, Doraemon Future Department Store launched five new exclusive products themed around the Doraemon film "New Nobita and the Castle of the Undersea Devil," along with a limited-time purchase bonus campaign.
Falò Brewing, a craft beer brewery in Yamamoto Town, Miyagi Prefecture, is releasing a new strawberry beer called "HBD" made with locally grown strawberries. Sales begin on March 4, 2026, at beer bars across Japan and at roadside stations within Yamamoto Town.
FLOWER KNIGHT GIRL has launched the second half of its major month-long "Deep Parallel Messiah" event, featuring new characters, gacha additions, and character quests running through March 16, 2026.
KONAMI's latest medal game Fortune Trinity: Jurassic Treasure is now rolling out at amusement facilities across Japan, bringing a dinosaur-era theme, a redesigned 4-screen center unit, and three new jackpot chances.
Ginbis is launching the Animal Shaped Gummy Peach Flavor on March 9, 2026, at convenience stores nationwide. The gummies feature a unique crunchy outer layer with a chewy interior, and come in 10 different animal shapes with a convenient resealable bag.
The Japanese social networking app GRAVITY has surpassed 10 million downloads as of the end of February, and is marking the milestone with a series of large-scale events in March 2026, including an official livestream, gacha releases, an Animedia magazine feature, and more.
AMNIBUS, the online store for everyday-use character merchandise, began accepting pre-orders on February 24 for 11 Hatsune Miku GT Project products featuring Racing Miku 2025 Ver. artwork in the Ani-Art style.
The iconic Hoppe-chan character from Sun Hoseki is getting its first-ever brand mook, featuring a practical quilted pouch and hair clip as special extras, set to go on sale April 22, 2026.
The first-ever POPUP for "Ireisu minini," the collaborative character between 2.5D idol group Irregular Dice and LINE FRIENDS, is coming to LINE FRIENDS SQUARE SHIBUYA from March 20 to April 6, 2026.
A Jujutsu Kaisen Nuiparu Animate Limited Selection exclusive set featuring five characters with original drawstring pouches is now accepting pre-orders at Animate stores and the Animate Online Shop, with a scheduled release on July 24, 2026.
Kochakaden has launched its first-ever collaboration with Sanrio Characters, featuring 31 limited-edition bottle designs across 6 tea products available nationwide from March 2, 2026.
Tabio's "Kutsushitaya fam" — a revamped socks line priced at 550 yen per pair — debuts at 150 Kutsushitaya stores on March 6, 2026, featuring matching designs for parents and children as well as couples.
Starting March 3rd, "Tristan" and "Galahad" have arrived in new costumes in Legend Clover. An in-game event, gacha banners, and new shop items are all available during the limited period.
Singer-songwriter Lilas Ikuta, also known as ikura from YOASOBI, will provide the original theme song "stay with me" and narration for the new Rilakkuma anime produced by Production I.G, set to air on TBS from April 4.
LINE: Disney Tsum Tsum is hosting a special event celebrating Case Closed's 30th TV anime anniversary, featuring new voice-acted Tsums — including the pair Tsum Conan & Kidd — along with in-game events and campaigns running through March 2026.
MAQuillAGE is releasing a limited edition summer primer in collaboration with NARUMIYA Characters. The Dramatic Skin Sensor Base NEO Cool comes in 3 shades with exclusive character packaging and launches on April 21, 2026.
Four new Mushoku Tensei: Jobless Reincarnation Season 2 items are now available for pre-order on AMNIBUS, including Trading Scene Can Badges vol.2, a Roxy Migurdia-only badge set, Foil-Stamped Cards, and Bromides vol.2.
Merchandise from the New PANTY & STOCKING with GARTERBELT POP UP SHOP, previously held in Tokyo and Osaka, is now available for online order through the THEキャラ online shop until March 16, 2026.
Pre-orders are open for 11 types of Oshi no Ko merchandise at AMNIBUS, featuring drawn illustrations of Ai, Ruby, Arima Kana, Kurokawa Akane, and MEM-cho in both the Starry Sky Maid and Rock Band designs.
A limited-time online lottery, "Oshiracchi × LOVELY DOCTOR Scratch," goes on sale from March 9, 2026, featuring cute doctor-themed items available exclusively on DMM Scratch.
Starting March 4, 2026, all Pizza-La locations across Japan are offering a limited-edition Sumikkogurashi Special Pack. For an extra 360 yen (tax included) with any pizza, customers receive an exclusive ceramic bowl and original sticker set featuring a new "Tanuki no Manmaru Restaurant" theme design.
A frozen malatang inspired by Radon, the sky monster from the Godzilla franchise, has launched for nationwide purchase via the Ouchi de Maratan online store at ¥999. Part of a seven-monster collaboration series, it features a mild spice level and a double-broth base crafted with Japanese dashi.
SENSAI's new MOISTURE INTENSE LIPSTICK, going on sale March 4, 2026, uses the Moisture Intense Formula to deliver both rich hydration and vivid color in one lipstick.
To commemorate the 30th anniversary of Neon Genesis Evangelion's TV broadcast, footwear brand SHAKA and RADIO EVA have teamed up on the "OTTER TRAIL AT SECOND WAY for EVANGELION" collection — three sneaker-sandal models inspired by EVA-00, EVA-01, and EVA-02, available from March 7, 2026.
Two new limited-edition flavors are joining Suntory's -196 lineup nationwide from April 28, 2026 — a Sugar-Free Peach Yogurite at ALC 7% and a Mango Yogurite at ALC 4%.
A new limited-edition canned sparkling wine with refreshing muscat flavor and gentle sweetness, made without added antioxidants, is set to go on sale nationwide from April 28, 2026.
Two new canned gin soda varieties from Suntory's SUI gin brand — "Refreshingly Light" and "Full-Bodied Rich" — are set to hit shelves across Japan on March 31, 2026, offering a gin soda experience designed to complement everyday meals.
Sapporo-based tet coffee and bake has released "tet book," a book-shaped package of gluten-free corgi-shaped rice flour cookies in three flavors, along with original merchandise.
The Battle Cats has kicked off the limited-time "Heartbeat Catcademy" event starting March 2, 2026, featuring exclusive stages, a weekly Catfood scratch lottery, new limited characters, and login stamp campaigns running through March 30.
Suntory introduces Tres Generaciones Plata Tequila to the Japanese market, featuring 100% Blue Agave and triple distillation for a smooth, fresh flavor, priced at ¥4,900 (tax excluded) for 750ml.
Capkuji Online is holding a limited-time lottery featuring exclusive goods with newly drawn illustrations from Urban Myth Dissolution Center to mark the mystery adventure game's first anniversary. Sales run from March 2 to April 17, 2026.
Bunny girl versions of Arisa Mikhailovna Kujou and Chisaki Sarashina are now available through a limited pickup gacha in Alya Sometimes Hides Her Feelings in Russian Puzzle Party, with a cumulative score ranking event starting March 3, 2026.
A new portable stainless bottle launched on March 2 serves dual purposes as an ice bag in summer and a hot water bottle in winter, priced at ¥2,178 (tax included).
Hennessy X.O La Carafe, an innovative luminous bottle designed for luxury nightlife venues, made its Japan debut in February 2026 with an exclusive launch event at GINZA SAPPHIRE LOUNGE featuring live performances and top cultural icons.
A new fluffy puff from Kai Corporation works across liquid, powder, cushion, and mesh foundations, as well as face powder, concealer, and blush. The three-pack comes in colorful macaron-inspired designs.
The sticker-themed Love Chara Vol. 57 goes on sale March 12, 2026, featuring an exclusive Sanrio Characters sticker book and two original sticker designs as its supplement.
Nespresso marks 40 years in 2026 with limited-edition coffee sets and accessories on sale from March 12. A "WITH LOVE." campaign offers prizes to 440 lucky buyers, and the Gold Capsule Contest opens to members for the first time.
Nippon Kodo's "Kataribe" series welcomes two new fruit-inspired incense sticks on March 5, 2026, both incorporating "Ringo Pamis Gururi-ko," an upcycled powder made from apple juice pomace developed by food-tech startup ASTRA FOOD PLAN.
Two new iced coffee products from the beloved Kyoto Ogawa Coffee Sumiyaki series go on sale March 1, 2026, available as seasonal items through August.
Collaboration cocktails produced for the live streaming avatar app REALITY-Become an Anime Avatar are on sale through March 31, 2026, on the Miyashita Sake Brewery Co., Ltd. EC site. A non-alcoholic option is also available.
Samurai Love Ballad: PARTY celebrates its 9th anniversary on March 21, 2026, with themed story events, a love-dance campaign, limited avatar gachas, and special anniversary items running throughout March.
Two new collaboration designs featuring Sanrio's popular character Kuromi are now on sale at Sugi Pharmacy locations nationwide. The Moist Labo Loose Powder series, which has surpassed 13 million units in cumulative shipments, comes in a transparent type and an anti-shine type.
The spring-themed seasonal limited doll "Spring" has returned to the dress-up and nurturing game Sugar Doll starting March 1, 2026, along with special White Day-themed dress-up packs and the Cherry Blossom Season Campaign event.
THREEPPY, the lifestyle goods brand by Daiso Sangyo, is launching a series of Disney character merchandise collections at stores nationwide, featuring Marie from The Aristocats, 101 Dalmatians, and Lucifer from Cinderella.
The popular mobile puzzle RPG 100 Sleeping Princes & the Kingdom of Dreams marks its 11th anniversary on March 9, 2026, with a new key visual and a series of anniversary campaigns including daily free gachas and login bonuses.
A special collaboration event featuring the popular otter character Kawauso Usoyan is now live on 17LIVE, running from February 27 to March 15, 2026, with exclusive gifts and limited prizes up for grabs.
Fantasy action RPG ABYSSDIA is marking its half-year milestone with a login event awarding up to 40 summoning tickets, SNS campaigns with Amazon gift card prizes, and a global release commemoration mission event running through May 2026.
A new Blood-attribute close-range healer, Kaisa, has been added to ASTRA: Knights of Veda alongside the launch of Shadow Waters Season 2 and new beginner missions ahead of the game's second anniversary.
The award-winning entry from the 2024 Roblox × Attack on Titan experience creation contest, "Attack on Titan Titan Chase," is now available worldwide on the immersive platform.
DEMEL, the historic Viennese confectionery brand, is launching three spring limited edition products — Assorted Cookies (Spring), Spring Gift, and Kleine Kuchen (Violet) — at department store shops and the official online store from late February 2026, ideal for White Day and spring gift-giving.
Fashion brand gladgarb has opened pre-orders for its fourth collaboration with Gakuen Idolmaster, presenting 6 unisex items based on character Juo Sena's songs and costumes. Pre-orders run from February 27 to March 16, 2026, with delivery planned for June 2026.
earth music&ecology Japan Label is releasing a 22-item collaboration collection featuring virtual singers Hatsune Miku and KAITO, with pre-orders opening on March 2, 2026 on the STRIPE CLUB online store.
KAYOU+, a premium stationery brand that launched in Japan in 2025, has earned recognition for all four of its debut products at the Japanese Stationery Store Awards 2026, placing in both the mechanical pencil and ballpoint pen categories.
Virtual talent Kizuna AI dropped a new single "KAMACHO" along with an official music video featuring an updated 3D model, and confirmed an online live on April 11, 2026.
The mobile idle RPG LINE Omakase Rangers is holding a collaboration event with Hatsune Miku from February 27 to March 31, 2026, featuring exclusive collaboration rangers including Hatsune Miku, Kagamine Rin, Megurine Luka, and Yuki Miku 2026.
A new lineup of exclusive collaboration goods from the TV anime My Hero Academia: Vigilantes has arrived at Village Vanguard, featuring newly drawn illustrations with an off-time theme.
Ragnarok Masters is running a three-phase login bonus event from March 1 to April 1, 2026, with generous rewards including crafting materials, special items, and new equipment pieces.
Shibuya PARCO hosts SHIBUYA PARCO "PERSON" from March 13 to 22, 2026, a wide-ranging program of music, art, pop-ups, and events centered on the theme of people and the things they create.
Ueno Fugetsudo has released seven spring limited-edition items for 2026, including sakura-flavored Petit Gaufre wafers, cream sandwiches, and chocolate crunch treats, available from mid-February at stores nationwide and through the official online shop.
LINE stickers and a custom theme featuring characters from the TV anime A Star Brighter Than the Sun became available on February 26.
A limited-time collaboration event between Ayakashi Rumble! and Sengoku Koihime Online -Oenshinshi- has kicked off in DMM GAMES, featuring two new limited 5-star shikigami and a special Ayakashi Invasion event running through March 16, 2026.
Chocolate specialty shop Bel Amer is releasing a lineup of seasonal limited products from February 25, 2026, covering everything from a spring petit gateau to gift assortments and playful chocolate pieces.
A new 1/5 scale painted figure of Wakayama Hiyori in a school swimsuit has been announced by Bfull FOTS JAPAN, with pre-orders now open through May 12, 2026, and a scheduled release in late September 2026.
PRIME 1 STATUE's Ultimate Premium Masterline lineup brings Empress [Black Rock Shooter] from the TV anime BLACK★★ROCK SHOOTER: DAWN FALL to life in 1/4 scale. The highly detailed statue features LED lighting, a moon backdrop stand, and a DX Bonus edition with a handgun-holding hand — with pre-orders now open and release scheduled for July to October 2027.
The Nendoroid figure of Mika Misono, a member of Trinity General School's Tea Party in the popular game Blue Archive, is back with pre-orders starting February 27, 2026, and a scheduled release in July 2026.
Starting March 5 at 12:00 PM, Biscuiterie Bretonne's official online shop will offer its popular Gâteau Nantes Classique in a cherry blossom cranberry spring flavor, limited to just 150 units.
The browser and smartphone game Browser Sangokushi Ten has launched a collaboration with Battle Vixens, bringing warriors Guan Yu Yunchang, Lu Bu Fengxian, and Lu Meng Ziming to the game from February 27 through March 13, 2026.
Disney STEP, the Disney walking app, is approaching its first anniversary on March 3. A new lifelog feature that stamps a monthly calendar based on daily step counts and awards exclusive character badges launched on February 27, 2026, alongside special anniversary events.
DISSIDIA DUELLUM FINAL FANTASY, a new team battle smartphone game featuring iconic warriors from the Final Fantasy series set in modern-day Tokyo, has opened pre-registration on App Store and Google Play ahead of its March 2026 launch.
A theme-park-themed Everyday HOST CLUB pop-up shop will be held at Tower Records Shibuya and Abeno Hoop stores from March 5 to 15, 2026, featuring newly drawn merchandise including trading glitter badges, acrylic stands, and more.
CONVENIENCE WEAR, FamilyMart's original apparel brand, kicks off the 2026 spring/summer season with colorful new items starting February 27, alongside special 45th anniversary commemorative socks and handkerchiefs going on sale March 6.
A new event has kicked off in FESTIBATTLE+ starting February 27, 2026, featuring Aisha — voiced by Marina Inoue — from White Cat Project NEW WORLD'S as a new hero, along with special gacha banners and the conclusion of the Main Episode.
FREAK'S STORE is highlighting seven recommended spring outerwear pieces, now available at stores nationwide and online. From color-block stand-collar coats to an M-65-inspired short mods coat and a balloon-hem coat, the lineup covers a wide range of styles to kick off the new season.
Originally released only in Japan for PlayStation in 1999, the cult classic shooter 70s-style Robot Anime Geppy-X is getting a high-resolution remaster across multiple platforms on July 16, 2026.
Girls Creation, the turn-based strategy simulation game on DMM GAMES, has kicked off a limited-time event featuring new Memory rewards, a special box gacha, and two pickup gachas running through March 12.
Japanese leather brand HIROFU introduces the new VITALE collection — tote bags crafted from original vegetable tannin leather that develops character with use, available from February 27 in two sizes.
British heritage brand HUNTER has relaunched its Travel Collection for Spring/Summer 2026, introducing a new multi-function series of lightweight, water-repellent bags and footwear designed for travel, commuting, and everyday use.
A mug cup featuring characters from the bestselling manga Ikinobiru tameno jimu has arrived through a collaboration with century-old tableware brand NIKKO. Sales begin on February 27, 2026.
Family restaurant chain Joyfull is running a collaboration campaign with the anime film That Time I Got Reincarnated as a Slime the Movie: Tears of the Azure Sea from 3:00 PM on March 10, 2026. Exclusive menus inspired by five main characters, character novelties, and social media giveaways are all part of the fun through April 7.
From February 28 to March 22, 2026, Kanou Shoujuan's Sunaino Sato estate in Otsu, Shiga Prefecture hosts its annual plum blossom festival, with around 700 plum trees across 9 varieties, limited wagashi, special menus, and hands-on events.
Kanzashi-ya Wargo, a Japanese handmade kanzashi specialty store, has launched the Kiwataridori Ippon Kanzashi, a new hair ornament available in five colors. Inspired by migratory birds soaring through deep forests, the piece combines wood and metal for a design that balances natural warmth with elegance. It went on sale on February 27.
The first title from game label maxilla games — a collaboration with pro esports team ZETA DIVISION — is now available worldwide on Steam, offering a new kind of desktop companion experience.
The mobile strategy game Nobunaga's Ambition: Shinsen kicks off its S2 season 'Contest for Supremacy' on February 28, 2026, introducing eight new generals, a Council of Advisors system, Military Studies system, and a new Incident system to deepen the Sengoku era experience.
The healing character IP Obungu to Issho is hosting a popup event at Seibu Shibuya Store, Building B, 3rd Floor from March 6 to March 21, 2026, featuring photo spots and limited merchandise.
The Pretty Series franchise expands with Onegai AiPri, a new title featuring a TV anime premiering April 5, 2026 on TV Tokyo, amusement games starting April 2, 2026, and related toys releasing in spring 2026.
The golf wear brand pierre cardin golf is launching its 2026 Spring/Summer collection, featuring actor Hiroyuki Ikeuchi as its visual model and a collaboration caddy bag with SUN MOUNTAIN.
Polaroid's classic analog instant camera, the Polaroid Now Generation 3, is expanding its lineup with two new colors — Pink and Teal — launching on March 6, 2026.
Two limited package sets for the upcoming ASMR full-voice visual novel "Rica Mode," starring VTuber Hanamiya Rica, are now available for pre-order starting February 26, 2026.
Freshly baked apple pie shop RINGO is celebrating its 10th anniversary in March 2026 by bringing back the fan-voted No. 1 flavor, Freshly Baked Rich Apple Pie with 3 Cheeses and Honey, starting March 1, 2026.
Weather caster Sakura Imai has teamed up with artist YUUKI for a fantastical limited collaboration collection, available for pre-order at the Village Vanguard Online Store through March 22, 2026.
Milan-based luxury brand BONAVENTURA has released the second installment of its collaboration with Italy's historic House of Savoy, featuring a lineup of shrink leather goods dyed in "Savoia Blue."
Three Taiwanese food brands in Japan — Taiwan Ten Shouten, wanna manna, and Banka — are launching spring-limited menus and new products centered on nourishing the mind and body through Taiwanese cuisine.
The mobile action game Three Kingdoms Smash! is marking its 11th anniversary with a series of in-game campaigns, including up to 250 free gacha tickets, login bonuses, a new equipment feature, and a chance to win Amazon gift cards.
The real-time smartphone RPG Unison League is hosting a series of limited-time collaborations with the Persona series starting March 1, 2026, featuring voiced characters, iconic battle music, and up to 300 free gacha rolls.
Starting March 1, 2026, we♡donut is introducing two new spring-inspired limited-time donuts — a rich fresh tiramisu cream and a visually stunning fluffy strawberry and matcha marble.
Weekend Max Mara has unveiled its 2026 fall/winter signature collection, a collaboration with stylist and former L'Uomo Vogue editor-at-large Robert Rabensteiner, blending Alpine tranquility with urban cultural vibrancy.
A collaboration event between White Cat Project NEW WORLD'S and the Atelier series has launched, bringing Sophie Neuenmuller, Reisalin "Ryza" Stout, and Yumia Liessfeldt into the White Cat world. The event runs through March 17, 2026, featuring daily free gacha pulls and special jewel packs.
A limited-edition collaboration between Aomiya Yozuri and Village Vanguard has launched, featuring exclusive new artwork by illustrator Serino Itsuki. Orders are open from February 26 through March 15, 2026.
Japanese premium innerwear brand AROMATIQUE has announced its 2026 spring/summer collection themed "Extraordinary," featuring the brand's first-ever swimwear line through a collaboration with UK brand Noblesse Oblige, alongside new silk, cotton, and stretch innerwear styles.
A refreshing chuhai made with straight-pressed hassaku juice from Hiroshima Prefecture is coming back in a newly redesigned package, available in limited quantities from March 3, 2026.
The 1/7 scale Asuka Shikinami Langley Ver.RADIO EVA Part.2 figure by HOBBYMAX, first released in 2023, is getting a rerelease in November 2026. Pre-orders are now open at HobbySearch.
BAR KIZUKI in Shibuya, staffed entirely by active professional dancers, is set to host high-energy dance show events over two consecutive weekends beginning February 27, 2026.
The roguelike RPG Chaos Zero Nightmare has expanded Galactic Disaster Season 2 with a new story chapter "Ruins of the Desert Kingdom," adding new fighters Tipera and Tiana along with new systems including "Environment Variables."
A new chapter has arrived in Code Geass: Lelouch of the Rebellion Lost Stories for smartphones and PC, bringing a limited-time campaign with training materials and Sakuradite rewards, a pickup scout featuring new pilots, and a signed card giveaway.
Daimaru Tokyo is offering approximately 40 types of limited-edition Hinamatsuri foods from late February through March 3, including colorful chirashi sushi and bento, hina doll-inspired sweets, tricolor desserts, and sakura mochi.
Dior's Sauvage Men's Care line expands with a new Shampoo and limited-edition Hair Serum, both set to launch on March 6, 2026, powered by sustainably grown cactus extracts from the Dior Garden in Lanzarote, Spain.
DMM GAMES' upcoming idle tower defense title Evil God Chronicle R'lyeh Girl Squad - Cthulhu Mythos TD has surpassed 200,000 pre-registrations and reached 10 million pre-registration gacha rolls, with rewards planned at service launch.
A new in-game event titled "Protected by Love, Bound by Love" is now underway in Mugenrou and Sleepless Butterfly, running through March 5 with special rewards including stories, costumes, and character items.
A 1/7 scale figure of Angela Balzac from Expelled from Paradise is now available for pre-order at AmiAmi, celebrating the film's 10th anniversary with a newly drawn illustration by the original character designer.
Fendi unveiled its Fall/Winter 2026-27 collection in Milan on February 25th, with Japanese actress Kaya Kiyohara, Yuri (HANA) of girls group HANA, Bang Chan of Stray Kids, and a stellar international lineup attending the show.
Finlandia Vodka, Finland's premium vodka brand crafted with Arctic glacial spring water and locally grown barley, is set to launch in Japan on March 2, 2026.
After selling out before the end of last season's run, Freshness Burger brings back its popular craft lemonade featuring rare Kagoshima-grown beni amanatsu citrus, available from March 4 through April 14, 2026.
The G.E.M. Series Digimon Adventure Angewomon & Kari Kamiya completed figure from MegaHouse is back with a re-release, available exclusively at AmiAmi and select distributors, with a planned July 2026 release.
A Hatsune Miku figure based on illustrator neco's Wing Gundam Zero (EW) design, from the Gundam 45th Anniversary × Hatsune Miku collaboration project, is available for re-release in December 2026 at 27,500 yen, exclusively through AmiAmi and select distribution channels.
Colorful kohakuto candies shaped like gems and minerals are enclosed in transparent capsules as a spring-limited gift set from Fukuoka-based Harapeco Lab, available from February 25, 2026.
Hidakaya, the Chinese diner chain popular across the Kanto region, is revamping its best-selling gyoza and rolling out new menu items and a limited-time highball campaign starting March 27, 2026.
The latest volume in BEAMS's personal book series I AM BEAMS focuses on buyer and SSZ director Tadayuki Kato, with Amazon pre-orders open from February 25 and a general release date of April 10, 2026.
The Japan Sake and Shochu Makers Association has published its March 2026 sake event calendar, featuring festivals and tasting events held across Japan including Nagoya, Niigata, Kyoto, and Aomori.
KAMIHIME PROJECT has launched a limited-time School Days collaboration featuring new character Sekai Saionji and a collaboration outfit for Dian Cecht, plus a free daily 10-pull gacha offering up to 320 free draws.
Singer Kano is collaborating with Village Vanguard on a special merchandise line themed around the concept of Kano as a store staff member. Eight exclusive items are available for pre-order through the Village Vanguard Online Store from February 26, 2026.
Three limited edition White Day collaboration products between Lawson and bakery cafe "Bread, Espresso &" are available at select Lawson stores from February 25, 2026, featuring coffee ganache chocolates, French toast-style chocolates, and financiers.
LOFT stores across Japan are hosting a limited collection inspired by the world of Wicked: For Good, featuring exclusive makeup, body care, skincare items, and accessories themed around the iconic characters Elphaba and Glinda.
Three new variations of the iconic Capucines bag have been released, each crafted from Taurillon leather and adorned with a specially coated decorative bicolor chain and tone-on-tone LV initials.
Inspired by vacations in the South of France, Maison de Bonheur is a new fragrance-forward brand from Nature Lab, debuting its Ice Body Series at Loft stores from April 1, 2026.
The 7th collaboration collection between Maison de FLEUR and French gobelin weave maker Art de Lys launches on March 6, 2026, featuring "Atelier Sucré" — seven strawberry-themed bags and accessories rendered in deep red.
A new 1/4 scale complete figure of Shinobu Oshino from the Monogatari Series is now available for pre-order at Amiami, featuring an original white bunny outfit designed exclusively for this release.
The 2026 MotoGP World Championship gets underway with 22 races across 18 countries, featuring five Japanese riders across all three classes. Every race airs live on Japanese CS channels, with the season-opening Thai Grand Prix live on Nippon TV Plus.
Items from the Mr. Villain's Day Off POP UP SHOP, previously held at Shinjuku Marui Annex 6F, are now available for post-event online purchase through the THE Chara online store.
Special collaboration merchandise featuring characters from Mushoku Tensei III: Jobless Reincarnation is now available for pre-order at the Village Vanguard online store, celebrating the anime's 5th anniversary.
A limited collaboration between Nobaman and Village Vanguard has launched at the Village Vanguard Online Store, featuring a retro coffee shop theme with 10 newly drawn character designs. Purchasing the plush cushion also enters buyers into a lottery for a Nobaman signing event.
Pasco's new "Snack Pan Tokachi Butter 8-Pack" is set to launch on March 1, 2026, in the Kanto, Chubu, Kansai, Chugoku, and Shikoku regions — the flavor that claimed the top spot in the "Snack Pan Grand Election '25."
The capsule-type bath additive that has been loved for 35 years is now available in a new display box set featuring all 9 varieties, from rose and lavender to yuzu.
ReFa is running its SPRING CAMPAIGN 2026 from February 25 through April 14, 2026, covering White Day and the new life season under the theme "A BOUQUET OF HEARTS." A ribbon wrapping service and a lineup of beauty products make for thoughtful seasonal gifts.
S'YTE's 2026 Spring/Summer Collection, themed around "anti-mode," launches March 5 across select stores and online, featuring lightweight layered styles, iridescent textiles, and versatile silhouettes.
Deformed figures of Saint Tail and Meimi Haneoka from the anime Saint Tail are now available for pre-order at Amiami, with a scheduled release in September 2026.
The Seven Deadly Sins: Grand Cross is celebrating its global version's 6th anniversary with the new Mugen fest starting February 26, 2026, introducing the new UR character [Chain of Despair] Nightmare Saros along with a range of limited-time events.
To mark its 20th anniversary, natural organic beauty brand SHIGETA is releasing three limited-edition herbal tea blends on March 5, 2026, each designed to support well-being from the inside out.
The naval battle game Soen no Kantai marks its 8.5th anniversary with up to 850 free salvage attempts and the simultaneous launch of two new ships — Carrier Taiho and Battleship Myogi.
Soulworker received a major update on February 26, 2026, completing Episode 2.5 with a new Level 85 quest, opening the new district Etheldreydar, launching the 8-player raid Rebellious Star, adding a secondary class upgrade for Dhana Opini, and kicking off the service transfer 2nd anniversary event.
Good Smile Company's "COVERS" project brings Rikka Takarada and Akane Shinjo from SSSS.Gridman to life as 1/7 scale figures, based on original illustrations by toridamono. The two-figure set is scheduled for release in February 2027.
Sweets Paradise is holding its spring-limited "Strawberry Fair" from March 4, 2026, featuring a lineup of strawberry-themed sweets, an in-house contest-winning cake, and seasonal food items available at all buffet courses.
A new series of Hagiyaki pottery called "Urara" is set to arrive on March 1, featuring handcrafted pieces with soft pink-to-milky-white tones and flower petal-shaped rims that bring a sense of spring to the table.
A new character, Lancelot, has arrived in the cross-heroine RPG TECHCRONOSS. Alongside the new character pickup gacha, a Side Story event and a daily campaign have also launched.
THE ALLEY is introducing the spring-limited MOCHI SERIES — two new smoothies featuring a unique mochi cream texture — available nationwide from March 6, 2026.
Apparel brand Favorite has announced a collaboration with the mystery adventure game Urban Myth Dissolution Center, with five apparel items and original chibi character goods available for pre-order starting February 27 at 5:00 PM.
Women's fashion brand Viaggio Blu has opened pre-orders for its spring Flower Bouquet print collection, featuring a bow tie blouse, flare skirt, and cardigan with floral prints handcrafted by Kyoto artisans. In-store release is scheduled for mid-March.
Tachibana E-Shuhan's White Day Fukubukuro Mikuji lucky bag lottery is available for reservations from February 25, 2026, with 333 limited units at 7,777 yen including free shipping. The top prize is the elusive Taketsuru 25 Year Pure Malt, alongside other rare bottles such as Hakushu 18 Year and Yamazaki 12 Year.
ABEMA has released a new key visual for the Grand Sumo March Tournament 2026, showcasing ozeki Yashoairiki — who is chasing a yokozuna promotion — alongside Atamifuji, who earns his first-ever san'yaku ranking. All bouts will be streamed for free.
Starting February 25, 2026, the mobile puzzle game Alya Sometimes Hides Her Feelings in Russian - Puzzle Party! is running a new high-score ranking event alongside limited-time character recruitment featuring Arya, Masha, Yuki, Sayaka, and Nonoa dressed as chocolate cafe staff.
The limited-edition H2 Moist Gel Pack "Timeless Pink" from Angelux's My NADESHICO emu skincare line sold out within just one hour of its pre-sale launch, with subsequent general sales batches also selling out within days.
A 1/7 scale completed figure of Chen Qianyu from Arknights: Endfield, produced by APEX, is now available for pre-order at AmiAmi. Standing approximately 28cm tall, the figure is scheduled for release in November 2026.
Myethos has released a deformed figure of Arknights operator Yu, depicted wielding a ladle with golden fried rice soaring from the wok. Pre-orders are now open at AmiAmi with a planned September 2026 release at a reference price of 7,480 yen.
Known as a casual meat bar chain, Beef Kitchen Stand has introduced a new tonkotsu soy sauce ramen at all locations, developed over six months using soy sauce kaeshi from a 150-year-old Yokohama maker.
Korean global beauty brand Biodance has introduced two new gel-based mist products that bring the deep hydration of hydrogel sheet masks into a single-spray format.
To mark the 70th anniversary of the Black Nikka brand, Nikka Whisky is launching a new canned highball alongside packaging updates for its core lineup.
Calbee's popular Baked Oats series is getting a new member — the unsweetened Baked Oats SOY, featuring soy flakes and black soybeans for two distinct textures, launching March 9, 2026 at stores nationwide (excluding convenience stores).
Asahi Group Foods is releasing Calpis® Assorted Candy on March 16, offering four flavors in one pack—original, white peach, strawberry, and Kyoho grape.
Clinique's twist-up crayon-style Chubby makeup series is getting a seasonal refresh, with seven new lip balm shades, an all-new cheek color balm collection, and returning highlight and contour sticks available nationwide from March 13.
The high-end Confetti baked confectionery series is getting a new member — a crumbly chocolat sablé loaded with toasted sliced almonds in a rich, mildly sweet chocolate dough, launching March 2, 2026.
Two new original 3D avatars designed for daily use in VRChat — "Hinami" and "Lucile" — will launch simultaneously at BOOTH Daimaru Matsuzakaya Avatar Official on February 27, 2026.
MOTTERU's new semi-solid battery power bank, offering enhanced fire safety and a wide operating temperature range, is now exclusively available at Edion stores and its official online shop.
Flower Miffy, the Miffy-themed flower shop, will start accepting reservations for Mother's Day delivery flower gift sets on March 19, 2026. Four exclusive sets featuring limited-edition items are available, with early-bird pricing for orders placed through April 19.
A new collection of 36 animal and symbol-motif stationery items from Flying Tiger Copenhagen is now available at all Japan locations, including ultra-soft fluffy notebooks, adorable pen cases, and more conversation-starting designs.
A highly requested flavor from the popular Fruits Therapy® jelly series is making its comeback — the Golden Pineapple variety goes on sale nationwide starting March 1, 2026, in limited quantities only.
Peko-chan Milky Donuts, the donut specialty brand from Fujiya Co., Ltd., is launching two spring seasonal limited-edition flavors in March 2026, along with three new store openings across Wakayama, Kanagawa, and Osaka.
Six spring-inspired color gel nail shades from the Blooming Days Collection by Gelée by Decorative Nail are now available for early purchase at the Shobido official online store and Loft stores nationwide.
Cinderella from the popular game Goddess of Victory: Nikke is getting a 1/12 scale completed action figure from the Amiami × Snail Shell collaboration, available for pre-order with a planned release in December 2026 at ¥17,380.
Gramicci and ALWAYTH are back with their second capsule collection, featuring 8 items that blend outdoor functionality with all-weather design. The collection goes on general sale February 28, 2026, with a launch party and pre-sale the night before at Gramicci Harajuku.
Two new completed figures from the HappyShake Arknights line — SilverAsh and Pramanix — are now available for pre-order at the AmiAmi online shop. Both figures are priced at 2,970 yen (tax included) each, with a planned release in October 2026.
A Yahoo! Shopping-exclusive whisky lucky draw has launched, with the rare Hibiki 21 Year as the grand prize. Limited to 466 entries at ¥4,980 each (tax included, free shipping), the draw closes once all entries are claimed.
Kenmin Foods, Japan's No. 1 bifun brand, is releasing a new frozen stir-fried rice noodle dish co-created with fans on March 1 — the second product from its community-driven "Minna no Frozen Bifun Project."
Collaboration goods featuring newly drawn illustrations by artist Shinonome Nashi are available for pre-order via the Village Vanguard Online Store until March 8, 2026.
The former Matsumotokiyoshi Shibuya Part 1 store has been fully renovated and reopens on March 7, 2026 as "SHIBUYA SCRAMBLE FLAG," a white-themed flagship that forms a striking black-and-white twin tower with the existing SHIBUYA DOGENZAKA FLAG.
To mark International Women's Day on March 8th, the sustainable jewelry brand mi luna is running a special campaign called "Choose to Be Myself. — A Day to Choose Who I Am —" featuring empowerment jewelry, mimosa-colored pieces, and a director interview.
MICHAEL KORS has released a Japan-exclusive "Lucky Charm Capsule" collection in lemon and light bouquet colorways, featuring the LAILA crossbody bag and three styles of small leather goods, available from February 25.
Mr. Ito's popular cookie series gains a new addition — the 9-Piece Langues de Chat, featuring buttery thin-baked cookies accented with sugar crystals, launching nationwide on March 2, 2026.
The Mr. Ito brand from Ito Seika Co., Ltd. is adding a pocket-sized Caramel Sablé Mini to its lineup on March 2, 2026. The bite-sized sablé features a rich caramel flavor with a hint of saltiness and a light, crispy texture.
Nakamuraya's new Ogura Tsubu-an Monaka, packed with 50g of anko made from Hokkaido-grown dainagon azuki beans, goes on sale at Kanto supermarkets starting March 1, 2026.
ONE FUKUOKA BLDG. in Fukuoka is hosting "Fragrance Journey," an experiential event where visitors can discover their personal fragrance identity. Five in-building brands, AI-powered scent diagnosis, coffee stands, and more await from March 5 to 15, 2026.
A new 1/4 scale statue featuring Saitama and Genos from the anime One-Punch Man has been announced by Prime 1 Studio under their Ultimate Premium Masterline format, with pre-orders now open.
Pasco is releasing the Yawaraka Tirol Choco Coffee Nougat Roll on March 1, 2026, in Kanto, Chubu, Kansai, Chugoku, and Kyushu regions — a collaboration with the iconic Tirol Choco Coffee Nougat candy.
PBOX STND, a new social stand on the 10th floor of Shibuya PARCO, is set to open on March 4, 2026, featuring a carefully curated lineup of craft beers, spirits, vegan-friendly hot dogs, and izakaya-style bites that capture the cross-cultural energy of Shibuya.
Japanese bag brand pionunnal, known for its use of traditional Korean NUBI quilted fabric, and German textile brand FEILER announce their second special collaboration collection "PIOFUL," going on sale on March 9, 2026 at 12:00 PM.
A new dressing from Yamato Foods highlights the bittersweet character of Setouchi lemon peel, launching nationwide on February 24, 2026.
Pre-registration for the Smaslot Super Black Jack smartphone app is now available ahead of its February 27, 2026 release on App Store and Google Play, priced at 3,480 yen.
Starting March 1, 2026, Spa Treatment releases the Luxe Eye Cream — a rich formulation designed to address "zombie cells" and revitalize the delicate eye area through multiple beauty-focused ingredients.
Square Enix has launched MARCH SALE Part1, with Final Fantasy Tactics: Ivalice Chronicles—which has sold over 1 million units worldwide—discounted to 30% off, alongside up to 60% off on Kingdom Hearts, Octopath Traveler II, and more.
UNTITLED, a Japanese career women's fashion brand, has unveiled a special feature page for its MAKE×DENIM denim collection, showcasing two styles crafted for a beautiful silhouette and all-day comfort.
Nijigen COSPA has unveiled full-graphic T-shirts, a large tote bag, and pass cases featuring Shio Minamo and Akari Hiodoshi from the TV anime "You Can't Be in a Rom-Com with Your Childhood Friends!," all scheduled for release in late May 2026.
The fan-favorite strawberry cheese tart from BAKE CHEESE TART is back for spring 2026 with an upgraded recipe. The new spring release packs even more Fukuoka amaou strawberry flavor, with strawberry jam folded into the cheese mousse and layered on top for a rich taste that lingers to the very last bite.
Chocolate Parade, an indie roguelike action game featuring candy-themed characters, has opened its Steam store page and released an official trailer. Supporting solo play as well as online cooperative play for up to 3 players, the game is priced at around 1,000 yen.
At the 2026 British Academy Film Awards ceremony held in London on February 22, 2026, EJAE wore a Dior gown designed by Jonathan Anderson. Photographs by Sophie Carre reveal the craftsmanship behind the look.
Seven dual-purpose (rain and shine) double-sided printed folding umbrella designs featuring Disney, Pixar, and Star Wars are set to go on sale at Disney THE MARKET 2026 in Ginza Mitsukoshi from February 25, 2026, with general retail following in March.
A limited-time in-game collaboration between Fleur Days and The Dream Tower and the Sleepless Butterfly is now live in DMM GAMES, running until March 5, 2026, with a repost campaign on official X offering Amazon gift cards.
Dr.STONE Battle Craft is marking its 4.5th anniversary on March 1 with a revival gacha featuring fan-favorite SSR characters and a login bonus campaign offering up to 3,000 free gems.
Pre-registration is now open for Game of Thrones: Kingsroad, Netmarble's action-adventure RPG based on HBO's hit series, with exclusive in-game rewards available to players who sign up ahead of the 2026 Asian launch.
New merchandise from the anime Hell Teacher Jigoku Sensei Nube is now accepting pre-orders through the TOKYO MADNESS CLUB apparel series, featuring T-shirts, face towels, and rubber coasters.
Korean derma-cosmetics brand medicube is running a limited-time popup store at Shibuya Loft from February 24 to March 9, 2026, showcasing the new Booster Pro X2 alongside exclusive popup-only sets and purchase bonuses.
The official ninjutsu reference book Nintama no Tomo Hito no Maki for the Ninjaboy Rantaro series went on sale on February 24, 2026, with a gallery exhibition and nationwide bookstore fair also set to begin.
New merchandise celebrating NU: Carnival's 4th anniversary, including acrylic stands and card collections, goes on sale at Animate stores and online on April 25, 2026, accompanied by a fair offering free clear card bonuses through May 24.
Two new Limelight Gala jewelry watch models arrive this spring, showcasing intricate snake pattern gold engraving with vibrant orange enamel and a Deco Palace engraving with cognac-colored diamonds.
A new line of Pretty Rhythm: Aurora Dream goods featuring newly drawn illustrations of Aira, Rizumu, and Mion is now on sale at eeo Store online and anime shops nationwide.
Two new wagashi-inspired ice cream treats — a hojicha latte macaron sandwich and a kinako milk waffle cone with kuromitsu sauce — are rolling out nationwide at 7-Eleven stores in Japan starting February 24, in limited quantities.
Shinwa Auction's WINE/LIQUOR sale held on February 21, 2026 totaled ¥92,138,000 in hammer prices across approximately 300 lots, with standout results for a 1985 Domaine de la Romanée-Conti Romanée-Conti magnum and Ichiro's Malt Ace of Spades from the Card Series.
New gift sets from the Sun Herb "Hiyodamari Gift" line are now available in three nature-inspired fragrances, perfect for spring occasions like farewell gatherings, welcoming parties, and White Day return gifts.
A new year-round addition to the Kudamono Torys Can series, the lemon highball combines a full-bodied lemon flavor with the smooth finish of Torys Whisky and goes on sale across Japan on April 21, 2026.
The "Karakuchi Zero Ball" non-alcoholic chuhai brand is expanding with a new Ginger Ale flavor and a new 500ml size, both going on sale nationwide from March 17, 2026.
Poland-based studio MythicOwl's puzzle truck simulator Truckful launches Demo 2.0 at Steam Next Fest, bringing new areas, characters, truck upgrades, and more.
A collaboration event between White Cat Project NEW WORLD'S and the popular Atelier series has been announced, with Sophie, Ryza, and Yumia set to appear in the game starting February 27, 2026.
Bag manufacturer ace. has released the Silpack, a minimalist on-off backpack featuring a lightweight body packed with versatile pockets and essential functions.
A new lottery featuring The Angel Next Door Spoils Me Rotten Season 2 launches at Kuji Q, showcasing original illustrations of heroine Mahiru Shiina in morning scenes.
A stunning 1/7 scale figure of Amiya: Blooms of Time Ver. from the popular mobile game Arknights is now available for pre-order at the Myethos Japan online store. The highly detailed figure features an elegant dress design and is scheduled for release in September 2026.
A 1/7 scale figure of Yvonne from Arknights Endfield is now available for pre-order at Myethos Japan online store until April 15, 2026.
New York's prestigious Benjamin Steakhouse is offering complimentary original cocktails and mocktails inspired by mimosa flowers on March 8th at their four Japan locations to celebrate International Women's Day.
New Blue Lock merchandise featuring chibi character designs based on the "Debi Deco Hoodie" theme will be released in late May 2026, including trading badges, acrylic stands, and more.
Dior releases a new children's capsule collection for summer 2026, featuring designs inspired by Jonathan Anderson's mainline collection with classic codes and contemporary touches.
DMM GAMES launches a special spring campaign featuring 10% DMMpoint back rewards and play missions offering up to 10,000 yen in prizes across four popular Cygames titles.
The 4th eSports Game Creator Academy 2026 Spring will take place on March 21-22, 2026, at Izumisano Ochi Arena. This hands-on career experience event for elementary and junior high school students offers opportunities to meet professional eSports players, game creators, and influencers.
Hatsune Miku and Kagamine Rin return in fruit-themed outfits as Noodle Stopper Figures! The latest Furyu Kuji lottery features exclusive illustrations by Gomano Rio and Chibana Sora, with a luxury lineup including figures, plushies, and collectible items.
Official GANGLION anime merchandise including acrylic stands, employee pin badges, and office goods launches at Yoshimoto Entertainment Shops nationwide and FANY Mall online store.
The popular GRIDMAN UNIVERSE Online Lottery 2024 Part1 is back on sale through Kuji Mate and Dokoprize, featuring exclusive merchandise with original illustrations by TRIGGER.
An exciting online lottery launches featuring all-new merchandise based on Rikka Takarada from Gridman Universe, with original artwork by character designer Mayumi Nakamura.
Virtual singer Hatsune Miku will perform in London, Brussels, Amsterdam, Berlin, Düsseldorf, Paris, and Madrid in November 2026 with a steampunk theme.
Heian Shindo, a company known for its tension rods, unveils CAT FREELY on February 20th, 2026, a new cat furniture brand created through user collaboration. The brand offers adjustable, rental-friendly furniture designed to support cats from kittenhood through their senior years.
Ladies' fashion brand index celebrates its 30th anniversary with a special collaboration featuring Sanrio's beloved character Pompompurin. The collection includes bags, pouches, wallets, and lifestyle items launching February 26.
Two new drinking jellies made with locally sourced Izu mandarin oranges and plums are now available. These gelatin-free products feature natural fruit flavors and use only domestic ingredients, offering a taste of local Izu agriculture.
Two adorable additions to the Animal Collector Series debut on February 22, 2026. Single malt whiskies Kirishima Newborn Munchkin and Kirishima Newborn Shiba Inu feature four-barrel blends with smooth, fruity character.
To celebrate Lawson's 50th anniversary, Tirol Choco is releasing a new blue-themed product featuring chewy ramune mochi candy, available from February 24, 2026.
Team Entertainment has launched an online lottery featuring original merchandise from The Legend of Heroes Trails to Azure on the Kujico platform. The lottery includes exclusive chibi character illustrations with a colorful paint theme.
A new 30-second short anime series based on the classic 1983 arcade game Mappy will begin streaming on TikTok and YouTube starting February 22nd.
From February 20th, 2026, the online lottery service Marukuji began offering original character goods featuring newly drawn illustrations of the TV anime Mermaid Melody Pichi Pichi Pitch in Balletcore and Antique themed costumes.
The second edition of the mezzo piano lucky draw featuring cute prizes is launching at select stores nationwide starting March 6, 2026. Every ticket wins a prize!
The second phase of the Monster Hunter Wilds and hololive collaboration brings new prize items to Capcom amusement facilities and collaboration cafes opening in Ikebukuro and Umeda.
MUSASHI JAPAN, a Japanese knife brand, has been recognized as the most well-known knife brand across seven countries in Europe, the Americas, and Australia, according to a global brand survey.
RAFFLE launches an exclusive online lottery featuring Sanrio's beloved characters My Melody and Kuromi in collaboration with Tokyo Girls Collection's Aichi performance, offering unique merchandise including the standout "Face-Covered T-Shirts."
The smartphone game app P Sengoku Otome LEGEND BATTLE has launched on the virtual hall app Slot Pachi Spirit, offering players a faithful recreation of the popular pachinko machine featuring dramatic battles between legendary Sengoku maidens.
The popular mobile puzzle RPG Puzzle & Dragons marks its 14th anniversary with a special campaign offering luxurious prizes and in-game rewards for players to share their favorite memories.
The MMORPG Red Stone kicks off its 21st anniversary main festival featuring a limited-time boss rush, special events, and major system improvements.
The Royal Ballet's beloved production of The Nutcracker returns to Japanese cinemas from February 20 to 26, featuring principal dancers Mayara Magri and Reece Clarke in Tchaikovsky's timeless winter classic.
Skater Co., Ltd. has released new gel cooling sheets featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll designs. The sheets feature cute character prints directly on the gel surface and provide up to 10 hours of cooling relief.
Ensky has announced the release of new Sanrio Characters merchandise, including adorable trump cards and versatile card stands featuring six beloved characters, set to launch in June 2026.
Netmarble announces a special co-viewing event featuring hololive VTuber Nakiri Ayame on February 26, coinciding with ABEMA's free marathon broadcast of The Seven Deadly Sins TV anime series.
The popular mobile action RPG Solo Leveling: ARISE is teaming up with the globally renowned battle royale game Fortnite for a limited-time special collaboration event featuring exclusive character-themed items.
Men's fashion brand TAKEO KIKUCHI introduces a new label showcasing modern sophistication with playful edge, available online and in stores nationwide from February 20.
SALON adam et ropé, operated by Jun Co., Ltd., releases a new capsule collection in collaboration with AMERICANA. The 26SS collection features 6 items available from February 27, 2026.
The popular mobile RPG BOKU & DRAGONS launches its 11th anniversary celebration with exclusive gachas, special missions, and generous rewards for players starting February 20, 2026.
BVLGARI's Diva's Dream collection introduces new denim small leather goods exclusively available in Japan, featuring luxurious denim with gold thread accents inspired by Roman mosaics.
The popular Chiikawa mascot wireless charger has been renewed with new characters including Momonga, Kurimanjuu, and Shisa, now available as the "Oitemite Light."
KONAMI Arcade Games begins selling the "Dead Account TV Anime Kuji" on KONAMI PREMIUM KUJI ONLINE, featuring exclusive Dead Account merchandise including glitter acrylic art boards, BIG acrylic stands, and more.
Lifestyle store Dessin is holding an in-store fair featuring Moomin goods from February 20th, with embroidered pouches, plush toys, and perfect gift sets for spring outings.
Dream Tower and Sleepless Butterfly hosts a special birthday celebration for character Tsubaki Fuyuzumi with limited-time story events and exclusive gacha featuring new character cards with voice lines.
Dubai's tourism continues to boom with record-breaking visitor numbers in 2025. Emirates announces twice-daily Narita flights starting May 2026, FIX Dessert Chocolatier unveils new chocolate flavors, and Dubai restaurants shine in the MENA Best Restaurants 50 list.
The gal magazine 'egg' will host a major event celebrating the latest gal culture and the graduation of five central models who have led the magazine for years.
Kodansha's first-ever Esther Bunny sticker book hits shelves on February 24, featuring 384 stickers including large character decals and holographic designs. The book saw pre-release reprints due to overwhelming demand from Gen Z fans.
FUJIYA CO., LTD.'s beloved characters welcome new friends in January 2026, now featured on adorable sweets and merchandise including gift bags, cream puffs, and acrylic charms.
A cozy new collection of roomwear and knit accessories inspired by Futari wa Pretty Cure Max Heart is now available for pre-order from Palude, featuring designs based on Mepple, Mipple, Pollun, and the Pretty Cure characters.
DMM GAMES' Girls Creation -Shojo Geijutsu Kitan- kicks off a 5-title joint campaign featuring new collaboration characters and a revival event where players can earn exclusive Memory items through February to March 2026.
The creative food brand harapecolab has released a special collection of mineral-inspired sweets perfect for White Day and spring gifting occasions, featuring ice cakes, chocolates, and colorful candies.
Golf apparel brand HORN GARMENT celebrates its 20th anniversary with a special Spring/Summer 2026 collection launching February 20th, featuring archive revival pieces, performance sportswear, and resort lifestyle items.
Korean natural skincare brand ISOI's "Intensive Eye Care Gel Patch" has won the WINNER award in the moisturizing category at Hwahae Awards in Tokyo 2026, recognizing its innovation, quality, and brand story.
On February 19th, 2026, Japan Trading Card Center introduced "Gacha Super," a new feature that turns everyday grocery shopping into an exciting gacha experience. The app-exclusive service lets users purchase snacks, daily necessities, and fresh produce through a lottery-style system.
The next-generation strategy RPG Last Origin has rolled out a major update featuring new character skins, a Total Force Battle new season, and limited-time sales events.
Louis Vuitton has released new men's hats showcasing the Maison's exceptional savoir-faire, including the Cap LV Flower Washed with signature embroidery and the reversible Bucket Hat Monogram Blast.
Love Liner introduces a new mascara featuring a unique "ponpon chip" brush that creates sophisticated bundled lashes without tweezers, available late February at select retailers.
Baby and kids gift brand MARLMARL releases special collaboration items featuring Sanrio Characters Hello Kitty and Hapidanbui, available online from February 19, 2026.
The mobile puzzle game based on The Masterful Cat Is Depressed Again Today anime is hosting its 21st point event featuring Ice Hockey Yukichi and exclusive rewards through March 2, 2026.
Starting February 24, 2026, Matsuya will introduce a new menu item featuring their signature beef yakiniku combined with plump, flavorful oysters in a savory oyster sauce.
The insect exploration and collection game app Mushi Master! 3 has released a major update featuring renewed exploration mechanics and is hosting a renewal commemoration campaign.
Adorable collaboration items featuring Obungu to Issho characters paired with beloved Sanrio Characters are now available at Don Quijote and Apita stores nationwide. The new collection includes embroidered sweatshirts and jersey sets with charming character designs.
Kizunaya, a company specializing in Oita's soul food "ryukyu," has released a new black sea bream (kurodai) mixed rice product seasoned in the traditional ryukyu style, starting in February.
The first popup event following the One-Punch Man Season 3 anime broadcast has opened at Aqua City Odaiba, featuring photo spots and exclusive merchandise through March 1, 2026.
A new eyewear collaboration between OWNDAYS and Netflix's hit series Stranger Things launches February 26th in Japan, featuring five frame styles inspired by The Upside Down and Hellfire Club with nostalgic 1980s design elements.
Pastel bakery chain launches its seventh annual collaboration with Sanrio's Pompompurin, featuring limited-edition pudding-themed desserts, plush toys, and exclusive merchandise celebrating the character's 30th anniversary from March 1 to April 30, 2026.
The store pages for the upcoming novel game PATONEKO QUEST Ⅱ are now live on Nintendo eShop, Steam, and DLsite, ahead of its February 26, 2026 release.
Pre-orders have begun for the new Nintendo Switch title Peaceful Fishing Story, a charming fishing slow life game featuring pixel art graphics set to launch on February 26, 2026.
The Pokémon UNITE Asia Champions League 2026 FINALS brings together top teams from across Asia and beyond for the ultimate esports showdown in Yokohama this March
A new whisky lottery exclusive to Rakuten Market offers rare bottles including Hakushu 18 Year and 12 Year in a limited run of 466 units, with special point bonuses during the Shopping Marathon.
Sapporo Beer introduces two new ready-to-drink beverages featuring a bold bitter taste profile and ultra-low sugar content, targeting consumers seeking satisfying alternatives to traditional beer.
Netmarble's Seven Knights Re:BIRTH welcomes the legendary defensive character Radgrid, along with new PvP content and story events in its February 19 update.
Shake Shack brings back its beloved seasonal Sakura Shake for spring 2026. The limited-time menu features creamy vanilla frozen custard blended with sakura-flavored sauce and milk, offering a smooth texture and delicate cherry blossom aroma from February 25 through early April.
The popular pachinko title SLOT Puella Magi Madoka Magica 2 is now available to play for free on the 777Real mobile app, bringing classic and modern machines to players anytime, anywhere.
New merchandise for THE IDOLM@STER CINDERELLA GIRLS is now available, featuring cat-themed original illustrations and mini character designs. The collection includes can badges, acrylic items, tote bags, and more, available online and at eeo Store Ikebukuro.
The luxury hotel TIAD in Nagoya has extended its popular collaboration with British fragrance brand MOLTON BROWN, offering exclusive chocolates inspired by the Pink Pepperpod fragrance through March 14, 2026.
Following the success of their first collaboration, TOKYO FLOWER BOUQUET and HIBIYA KADAN announce a new spring floral can design featuring hand-drawn seasonal flowers by professional florists.
URBAN RESEARCH's in-house brand Téya launches its second collection featuring timeless basics with poetic design and sophisticated edge, available from February 24, 2026.
An exhibition featuring four rising craft artists specializing in lacquerware, metalwork, and ceramics opens at Seiko House Hall in Ginza from March 19 to 29, 2026.
The popular 3D dungeon RPG brings back its Blade & Bastard collaboration with fresh content, introducing the new adventurer AINIKKI and an alternative style for Belkanan, running until March 25th, 2026.
Starting February 19th, 2026, the 102nd edition of the popular luxury whisky lottery features the iconic Yamazaki 18 Years Old, along with other rare Japanese whiskies like Yamazaki 12 and Hakushu 12 in a limited 466-bottle selection.
A new large-serving instant ramen featuring newly developed "moist and chewy wide noodles" and fragrant chicken oil soy sauce soup is set to launch nationwide on March 16, 2026.
The lifestyle brand Afternoon Tea LIVING reveals the top 10 spring gift picks chosen by their 120 in-store gift concierges, along with new limited-edition wrapping and campaign details.
The mobile puzzle game based on the TV anime Alya Sometimes Hides Her Feelings in Russian kicks off a special event featuring chocolate cafe staff outfits and a cumulative score ranking event starting February 19, 2026.
The mobile RPG Bikkuriman Wonder Collection introduces a new limited-time event featuring three new holy warrior characters, plus new gachas and challenges running through February 2026.
Booking.com has revealed the top 10 most welcoming cities in Japan for 2026, based on its annual Traveller Review Awards. The selection includes destinations from Hokkaido to Okinawa, featuring both UNESCO World Heritage sites and renowned hot spring towns.
Popular outdoor lifestyle brand CHUMS is introducing its first dedicated school bag series, the CHUMSchool Day Pack collection, featuring functional designs perfect for student commutes.
DIOR MAISON reinterprets 18th-century trompe-l'œil art through a collection of decorative ceramic objects, featuring motifs from croissants to literary classics.
The cross-heroine RPG Techcronoss officially launches on February 19, 2026, celebrating with generous rewards and an upcoming live stream event.
The popular "Cheese with Honey" sweets brand DROOLY is making its Tokyo debut with a limited-time pop-up at Keio Department Store in Shinjuku Station from February 24 to April 9, 2026.
Eikoh introduces Photo Peta Charm Stickers, allowing fans to create custom keychains using their favorite photos and illustrations. Available at anime and hobby shops nationwide starting February 2026.
Starting February 19 at 8:00 PM, Epicurean Palette launches a limited-time revival sale offering premium wines and rare bottles at exclusive prices, with featured selections from renowned French vineyards and Oregon wineries.
Italian luxury brand FENDI introduces new colorways of the popular "FENDI Fit" sneakers, blending the maison's heritage craftsmanship with contemporary design. Available now at FENDI boutiques and online.
Zwiesel Fortessa Japan introduces two eco-friendly placemat collections, Fiberixx and LAV, made from recycled materials and vegan leather, now available at their official online shop.
The popular manga series Gazing at the Star Next Door is now offering exclusive merchandise through the eeo Kuji online lottery, featuring canvas boards, acrylic stands, and more official illustration goods.
DMM GAMES launches a collaborative campaign featuring five titles from Creative Team Kumasan, including Girls Creation -Shojo Geijutsu Kitan-, with special events, collaboration characters, and bonus rewards running until March 5th.
Kikumasamune Brewery launches a new Neo Cup format for their popular Shiboritate Gin Ruby sake, featuring a wide-mouth design that enhances aroma and flavor while maintaining quality.
A new purple-colored wine called 'Lilac - Purple Wine -' has launched, featuring butterfly pea and white wine to create a naturally vibrant purple hue with a refreshing taste.
Japan's leading beauty platform app LIPS has introduced a new official character named "Rippii," chosen through voting by over 1,000 users at events and on social media.
Louis Vuitton releases a new collection of women's wallets and leather goods featuring vibrant leather lining and lucky clover charms, celebrating Super Lucky Day on March 5, 2026.
The smartphone Texas Hold'em poker app m HOLD'EM announces the return of its collaboration with the popular pachinko and slot series Sengoku Otome, running from February 23 to March 15, 2026.
The popular mobile puzzle game based on the hit anime series introduces special Valentine-themed character costumes in a new limited-time gacha event.
Critical Hit Inc. launches pre-registration for MasterGame, a smartphone forum-type community app designed to help returning game players overcome the challenge of confusing game updates and stay engaged through player interaction and direct collaboration with game companies.
Japanese pet brand MOCK marks its fourth anniversary with the launch of ÉCLAT BOW, a premium bow tie series for cats, alongside new milk glass bowls and illustrated merchandise, all debuting on February 22nd.
MIXI Corporation is launching a new Monster Strike experience store "Monspot in ZeroBase Shibuya" from March 20 to March 29, 2026, featuring exclusive merchandise, interactive experiences, and voice recordings by popular voice actors.
For the first time in the company's 126-year history, Morinaga Confectionery introduces a line of treats that both people and their dogs can enjoy together, launching March 3rd with seven products including Mini Moonlight and jelly sticks.
MOUSSY announces a double-name capsule collection with Vaquera, debuting the Paris Syndrome theme from Paris Fashion Week.
EXNOA LLC and KMS Inc.'s Muv-Luv Girls Garden launches the second half of its Muv-Luv Alternative collaboration event "STRANGERS II" with the addition of SSR character Mikoto Yoroi.
Major hobby retailer AmiAmi is now accepting pre-orders for the Deformed Figure of KAngel, the Internet Angel from Needy Streamer Overload, produced by Good Smile Arts Shanghai.
Starting March 1, 2026, New Otani Inn Sapporo will offer an exclusive afternoon tea featuring spring-themed sweets served on Francfranc tableware, available for only 10 guests per day.
NEWYORKER WOMEN unveils a special collaboration with Artisan & Artist, featuring three premium pouch designs combining quality craftsmanship with the iconic NEWYORKER tartan pattern.
Ladies' fashion brand OPAQUE.CLIP introduces a special collaboration with Sanrio's Hello Kitty, featuring pouches, bags, and accessories with sparkly and fluffy materials in sophisticated leopard patterns and chic colors.
PEACH JOHN ROOM has released the "Sweet Bloom Collection," a new line of spring-inspired roomwear featuring beloved Mimosa and tulip floral prints. The collection includes cotton-blend pajamas, rib loungewear sets, and double gauze sleepwear.
On May 21, 2026, Cerulean Tower Tokyu Hotel's Towers Bar "Bellovisto" hosts a one-night-only champagne event featuring Perrier-Jouët's prestigious lineup and a special dinner course, with panoramic views from the 40th floor.
The popular rhythm and adventure game adds a new original song by Namiguru, along with in-game events and new character cards.
Natural cosmetics brand SABON introduces its White Tea Celebration collection featuring face care, hair care, and eau de toilette inspired by spring's arrival, available from March 5, 2026.
The new mobile casual game featuring mini characters of SM Entertainment artists begins official service on February 25, with pre-registration rewards available until February 23.
Akagi Nyugyo releases Sof' Milk-Rich Pudding, the series' first flavor variation, alongside renewed Hokkaido Milk Vanilla. New TV commercial features fresh characters.
MD Holdings launches a new plant-based cookie made from upcycled okara and soy milk, featuring refreshing Setouchi lemon flavor. The eco-friendly snack is vegan-certified and perfect for guilt-free snacking.
Thermos Corporation announces the release of new vacuum insulated cups featuring ceramic coating technology and stylish pop colors. The cups come in 300ml and 400ml sizes with four color options.
Poppin Games Japan has launched a new pickup gacha featuring Valentine's-themed characters in their mobile puzzle game based on the popular anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You.
adidas TERREX introduces the Agravic franchise of trail running shoes, featuring four models designed for different distances and race plans, from ultra-distance races to daily training.
Aohata introduces a new salt butter flavor and refreshes the Sugar Butter Toast Spread, making bakery-style toast easily accessible at home. The entire Verde Toast Spread series features updated packaging.
The mobile game Attack on Titan: Brave Order launches the second half of its 4th anniversary celebration, featuring new gacha characters, missions with exclusive costumes, and special boosts for players.
Good Smile Company announces a Nendoroid figure of Seia Yurizono from the popular game Blue Archive, set to release in August 2026. Pre-orders begin February 17, 2026.
Tanseido Honpo has released a 3D gummy shaped like Crayon Shin-chan's iconic "Ketsudake-seijin" pose. The realistic peach & pineapple flavored candy features surprisingly detailed molding that's sure to make you smile.
Sync Innovation Co., Ltd. has launched pre-orders for new TV anime "Dead Account" merchandise, including can badges and acrylic keychains, available through February 17 to March 10, 2026.
Creative Yoko Co., Ltd. launches a new spring/summer collection of cat products featuring Marie from Disney's The Aristocats, available at Pet Paradise stores nationwide starting February 13, 2026.
DMM GAMES celebrates Hinamatsuri with Tenshoku Maou, featuring the new character Hinamatsuri Annemarie and a special 500-day anniversary step-up gacha starting February 18th.
DyDo Drinco is relaunching its popular Zeitaku Kocha Iced Tea on March 2, 2026, featuring a luxurious blend of Darjeeling, Uva, and Dimbula teas with a refreshing taste.
Garrett Co., Ltd. announces the release of the ATHLETIC FORMAL DOUBLE SUIT, developed in collaboration with Fashion Director Keiji Kaneko and Kosuke Kambara, following the ATHLETIC FORMAL SUIT released in 2025. This new setup features a double-breasted jacket and two-tuck pants, creating a more formal style.
Character goods featuring the popular Chipoke chibi running designs from New Gintama The Movie: Yoshiwara in Flames are now available for pre-order from February 17, 2026.
Two new types of official licensed pins for the International Horticultural Expo 2027, Yokohama, Japan go on sale February 25, 2026 - rhinestone-adorned Tunktunk mascot designs and sophisticated logo pins.
HAC Co., Ltd. is releasing a new DIY Girly Digital Watch in March 2026, along with Lovely Beads Sets and Sparkly Sticker Notebooks. The customizable watch allows users to create their own unique design with interchangeable frames and decorative charms.
A new craft gin using botanicals from Hakuba Village's native plants goes on sale. Part of proceeds support forest conservation efforts.
Hobby retailer AmiAmi is currently offering pre-orders for the HappyShake Azur Lane Completed Figures featuring Cheshire and New Jersey from APEX, scheduled for release in July 2026.
Crypton Future Media announces the release date for Hatsune Miku V6, the latest version of the iconic vocal synthesis software. Pre-orders begin today for both Starter Pack and Voice Bank editions.
HOTEL GRAPHY Shibuya celebrates its 2nd anniversary with a free flower-themed market on March 1st, featuring live painting by international artist Ayumi Takahashi, children's storytelling performances, and special hotel dining options. Anniversary accommodation packages also available.
Figure brand Bfull FOTS JAPAN has announced the release of a Hotori Tsukishima 1/5 scale painted figure in school swimsuit. Pre-orders begin today, February 18th at 4:00 PM at the Bfull Online Shop.
The latest edition of the HYSTERIC MINI brand mook series, featuring the kids' brand that led Harajuku-kei and gal culture in the late 1990s to early 2000s, is now available. The series has surpassed 1.6 million copies sold.
Finnish design house Marimekko introduces a new tableware collection featuring the iconic Vihkiruusu pattern in a gentle sage green color, launching at stores nationwide from February 27, 2026.
Mercari is hosting a unique experiential flea market event in Shibuya from February 27 to March 1, 2026, featuring 200 obsession-driven items, artist MON7A's limited flea market, and immersive participant experiences.
Mercian Co., Ltd. is renewing the Mercian Wines Sunnyside Organic Sparkling Can series starting late February 2026, and launching a new red sparkling can on March 31, 2026.
Japanese leather goods brand objcts.io introduces its first new backpack in five years alongside ultralight mesh tote bags, combining premium materials with lightweight design.
PRONTO's original craft gin "THE Coffee GIN," co-developed with Ethical Spirits, is now available at PRONTO locations nationwide (excluding some stores) starting February 17, 2026.
PANDORA launches its first VTuber under Project YOHANE, featuring Yowano Tsuki, and introduces the new shared V-model Yohane Asora to expand opportunities for aspiring VTuber talent.
A six-day Shizuoka Fair showcases premium local products from the prefecture, featuring sakura shrimp, fresh strawberries, and regional specialties at 14 Queens Isetan stores across the Tokyo metropolitan area from February 18 to 23.
RØDE Microphones releases firmware update 2.0.8, enabling direct Bluetooth connection to iOS devices without physical receivers for Wireless Pro and Wireless GO (3rd Gen) microphone systems.
ROYCE' Confect has released new limited-edition Easter products, including the charming ROYCE' Bunny Chocola [Strawberry & Lemon] and festive chocolate hunt sets, available from February 17th.
SWAAN4RLBERG, a leather brand based in Kurashiki, Okayama, has launched the Lace Up Shoes / Off-piste 2026 Spring limited edition collection. This made-to-order model features spring colors and customizable double tassels, available until April 12, 2026.
Belle Maison introduces the latest SWIMMER collaboration featuring the first-ever adult-sized apparel, alongside new unisex kids' items launching on February 19, 2026.
Ginbis releases a limited-edition snack combining white chocolate biscuits with Miyakojima-produced salt, creating an irresistible sweet and salty flavor. Available at NewDays stores during the Kyushu-Okinawa Fair starting February 17th.
Tago no Tsuki, a confectionery company in Fuji City, Shizuoka, is proposing a fun activity for Cat Day (February 22). Cat lovers can use the company's bestselling product "Fujisancho" to create their own "Nyanko Sancho" (cat mountain peak) designs.
The 42nd Tokyo Girls Collection announces Spring/Summer 2026 trend keywords featuring Styling Performance, Accessory Master, and Kawaii Vibes at Yoyogi National Gymnasium on March 14
Tod's for Ron Herman introduces an exclusive new leather bucket bag mini in Tuareg Blue and Ivory, plus suede cross-strap sandals, perfect for updating your spring wardrobe.
AEON will release recovery wear loungewear made with Celliant material, featuring T-shirts and long pants for both women and men, at approximately 360 stores nationwide starting February 20, 2026.
Tachibana E Shuhan launches their 101st premium whiskey lottery featuring the rare Yamazaki 18 Years Old, along with other sought-after Japanese whiskeys. 466 bottles available from February 17th, 2026.
Hobby Search announces exclusive pre-order for specially illustrated merchandise from the TV anime You Can't Be in a Rom-Com with Your Childhood Friends!, featuring "yumekawa" and "cyber" themed original artwork. The limited collection launches February 17, 2026.
The otherworldly life RPG Angelic Link is hosting its 4.5th Anniversary event through March 19th, featuring daily free 10-pull gacha and limited edition characters.
Onward Kashiyama's ANY brand releases a new collection featuring Mickey Mouse art motifs, including tops, bags, pouches, and scarves, starting February 19.
A new premium lager beer featuring European and American hops with a refreshing citrus and tropical fruit aroma launches nationwide on March 2, 2026.
Brown Rice, a Japanese wellness food brand, announces the limited release of "Hatsuhana" spring vegan cookie tin featuring five flavors including strawberry pistachio and nori crackers, available from March 4, 2026.
Can Do will release a new collection featuring five Disney Princesses (Cinderella, Rapunzel, Ariel, Aurora, and Jasmine) in charming pastel colors, starting February 19th, 2026.
FOX Inc.'s caseplay service announces a new collection of smartphone accessories featuring TV anime Ranma ½ designs, available for iPhone, Xperia, Pixel, Galaxy and more.
CASETiFY teams up with Disney to celebrate the 100th anniversary of Winnie the Pooh with an exclusive collection featuring Pooh, Piglet, Tigger, and friends from the Hundred Acre Wood.
Nissin Cisco launches a special collaboration featuring Coconut Sable Pudding Flavor cookies and an exclusive pouch set with Sanrio's beloved Pompompurin character, celebrating both brands' milestone anniversaries.
The rooftop observation lounge overlooking Shibuya Scramble Crossing is reopening after renovations, featuring exclusive Hachiko binoculars and an enhanced viewing experience.
DMM GAMES announces new limited-time characters and a special event for the intercept-style skill battle RPG Ayakashi Rumble!, featuring ★5 Rashaten and ★5 Momo, along with an exclusive equipment event running until February 27, 2026.
DMM GAMES fantasy RPG FLOWER KNIGHT GIRL receives a major update on February 16, 2026, featuring the new one-month event Shinsou no Parallel Messiah - Lamenting Moon Princess, new gacha characters, and character quests.
Starting February 17th, DMM GAMES' "Legend Clover" introduces Valentine-themed characters Claudette and Anastasia in limited-time gachas, along with the "Normal Noble Valentine" event running until March 2nd.
DMM GAMES' Mugenrou to Nemurenu Chou features new in-game event Miwaku no Shokora Ranjerii and Valentine Gift Gacha Part3, along with limited-time Valentine Mini Story Sets.
Enish's popular restaurant management game Boku no Restaurant 2 begins a special collaboration with Sanrio Characters, featuring exclusive limited-time gacha items from February 11 to March 9, 2026.
The popular pachislot title Fist of the North Star Tensei no Sho 2 is now available on the PC-based pachinko and pachislot online gaming service 777TOWN.net, bringing classic gameplay and new features to players.
GIANT launches the ESCAPE X3, an entry-level crossbike combining lightweight riding with an accessible price point of ¥59,950. Building on over 20 years of the Escape series legacy, the X3 brings comfortable positioning and versatile performance for commuters and weekend riders alike.
Starting February 21, 2026, GiGO group stores will offer the second wave of exclusive Uruchuru POP SEAL stickers featuring new designs including sea creatures, hamsters, and hedgehogs across approximately 300 locations nationwide.
Godiva Japan introduces the "GODIVA × LABUBU" collection featuring exclusive chocolates, drinks, and soft-serve ice cream, launching February 18, 2026 at Godiva shops, GODIVA cafés, and online.
Nissin Cisco is renewing the "Gorogura Less Sugar" series of 3 products nationwide on March 2, 2026. The series maintains its exceptional low-sugar rates while enhancing taste quality, with the "50% Less Sugar Rich Fruit" version having won the Grand Prix at the Japan Food Selection.
Nissin Cisco will relaunch five products from its "GoroGura" series nationwide on March 2, 2026, with new packaging designed to highlight ingredient variety and chunky texture. The Choco Nut flavor now features 30% more cashew nuts for even more satisfying bites.
Yukihana Lamy from hololive production is now available for pre-order as part of Good Smile Company's POP UP PARADE figure series at AmiAmi online shop.
A new mystery adventure game "Dark Auction" becomes available through Game-Maid, a unique service offering Steam activation codes bundled with collectible bromide prints at convenience stores.
Interior decoration event launches with new character Unikko debut! Isekai Kitchen's preserved food-themed event "Save As Preserved Food" is now underway, featuring event-exclusive interior designs and a pickup gacha with new 3-star chef Unikko.
JR Tokai launches a collaboration campaign between their "Oshi-Tabi" travel service and "Cardcaptor Sakura Clear Card Arc," featuring exclusive voice dramas on the Tokaido Shinkansen and a digital stamp rally in Kyoto from March 18 to May 17, 2026.
Jump+ Jumble Rush welcomes two new series with limited-time events, introduces new characters, and announces a half-anniversary celebration starting in March 2026.
Morimirai Inc. launches a special NINJA DAY campaign in their smartphone RPG "Juninden - Animal Ninja Battle," featuring quizzes, repost campaigns, and exclusive in-game rewards running through February 28.
The beloved "Matomaru Insulated Bag" series from Kinokuniya introduces seven new pastel shades available exclusively online. These portable, rollable bags launch February 18, 2026.
Kuze Fuku Store is hosting the Winery-Style Apple Juice Fair starting Monday, February 16, 2026. This article introduces three new apple juice varieties crafted by winery winemakers, making their debut this winter.
La Maison du Chocolat launches its Spring 2026 collection, Coffrets Printemps, featuring limited-edition bonbons and elegant gift boxes designed by Paris-based Japanese artist Yukiko Noritake. Available from February 15, 2026.
Louis Vuitton introduces two new men's sneaker styles from the 2026 Spring/Summer collection - the LV Tilted Sneaker featuring subtle monogram denim and the LV Trainer Sneaker with monogram canvas print
Louis Vuitton releases a new collection of men's leather goods ahead of March 5, 2026, featuring colorful Monogram canvas, vibrant Taiga leather, and functional designs perfect for everyday use.
Louis Vuitton has released a new collection of women's wallets and leather goods featuring vibrant leather linings in iconic Monogram canvas, with lucky clover charms celebrating Super Lucky Day on March 5, 2026.
Stripe International's brand Maison de FLEUR unveils a collaboration collection with Sanrio's popular characters My Melody and My Sweet Piano. The collection features four adorable items including bags and charms, launching at stores and online on February 27, 2026.
The Monster Hunter fan festival scheduled for February 22 will feature live stage events, web streaming, and special content at Makuhari Messe in Chiba. The event includes game updates, developer appearances, and the Hunting King Championship finals.
PLACOLE & DRESSY launches limited edition honey financiers for White Day on their DRESSY ONLINE e-commerce platform, offering premium gift options for special occasions.
New merchandise for Princess Principal Crown Handler Chapter 4 is now on sale, featuring original White Day-themed illustrations. The collection includes badges, acrylic goods, and more showcasing the Team White Pigeon members in sweet, heart-fluttering outfits.
Japan Trading Card Center has launched a collaborative original pack (Oripa) project with popular YouTuber Purotan, starting February 13, 2026. Several packs sold out in less than three hours, marking a rocket-start to the campaign.
QINOCOP announces the launch of an online lottery service featuring newly drawn illustrations from the TV anime Fire Force Season 3. The lottery offers exclusive merchandise including life-size tapestries and acrylic stands.
Seishin Tougei releases a charming cultivation kit featuring Showa-era ramen bowls where you can grow condiments like green onions, mitsuba, bok choy, and chili peppers.
ClaN Entertainment announces the pre-order launch of new Ranma ½ merchandise through their TOKYO MADNESS CLUB apparel brand, featuring a Jusenkyo Tour theme with characters in their cursed forms.
American workwear brand RED KAP and URBAN RESEARCH Sonny Label unveil their seasonal collaboration featuring relaxed denim shirts and wide pants.
The popular matcha butter sandwich collaboration between maccha lover and d:matcha Kyoto, which sold 600 units in just one hour during its September 2025 release, is making a comeback online after approximately six months. This limited-quantity release features premium matcha and a seasonal yuzu flavor.
arma bianca launches a collaboration between rockin'star★ and TV anime Puella Magi Madoka Magica, featuring exclusive trading badges, hologram ticket cards, instant camera-style illustration cards, live goods-style T-shirts, face towels, and souvenir sets available for pre-order on AMNIBUS.
The official fan club for the multimedia project SHINEPOST has launched. Members will enjoy exclusive novels, livestreams, event ticket priority access, and original merchandise rewards.
Ginbis releases a new chocolate-coated cocoa biscuit version of the popular Tabekko Aquarium snack, featuring rich Venezuelan cacao and milk chocolate coating, available exclusively at convenience stores across Japan starting February 16, 2026.
Takara Shuzo will release a new limited-edition plum-flavored shochu highball with 5% alcohol content on March 10, 2026, featuring a refreshing dry taste perfect for spring dining.
viviON launches exclusive merchandise featuring original ballroom-themed illustrations for the anime "To Be Hero X" at select GEO stores nationwide and their online store viviON BLUE from February 19th.
UP-T introduces a new small, fluffy blanket (approximately 70×100cm) featuring full-surface, high-color printing. Perfect for custom designs with photos, illustrations, and character artwork.
Good Smile Company opens the Steam store for the visual novel game Valkyrie Tune Mechanized Ai and begins shipping the first PLAMATEA plastic models Lisa Caster and Iris Bruckner.
Limited collaboration products featuring SPAM® and exclusive T-shirts are now on sale at Okinawa Hormel's online shop and Lawson Okinawa stores.
Creative Plus has launched LINE stickers and LINE themes featuring characters from the popular TV anime Campfire Cooking in Another World with My Absurd Skill Season 2.
CRAVE SAGA marks its 3rd anniversary with a massive celebration featuring up to 200 free gacha pulls with SSR guarantees, a new main story chapter, popularity voting, special packs, and multiple limited-time campaigns running until March 5th.
The beloved ReoNa deformed rubber figure collection makes a comeback on Soreosu crowdfunding! All 11 designs based on past CD costumes available again from February 16 to March 31, 2026.
Hashy-Topin Co., Ltd. launches pre-orders for the new Legends of Akedo Powerstorm series on February 14, 2026. Customers purchasing through the official online store can receive exclusive can badge sets based on order amount, with three bonus tiers available.
The viral Korean lip product Lip Potion Caramel Glaze by alternativestereo will be available at variety shops starting February 14, 2026, offering high-pigment caramel gloss in 5 shades.
AMPLEUR renews its popular Bright AO Lotion with enhanced translucency and moisture, launching February 27, 2026, featuring glutathione and advanced hydroquinone technology for glowing skin.
New merchandise for the anime Aokana Four Rhythms Across the Blue is now available, featuring the popular Mashiroudon bowl, all-over print T-shirts, acrylic art stands, and pass cases. A support campaign runs from February 14 to March 29, 2026.
The mobile game Browser Sangokushi Ten has introduced a new 5-star character Han Dang in a limited-time gacha event, along with special value packs for players.
Cadillac Formula 1® Team drivers Checo Pérez and Valtteri Bottas wore Tommy Hilfiger at the Bahrain preseason test from February 11 to 13. This new partnership brings together two American icons.
The ladies' brand cloenc has released the first edition of its 2026 Spring/Summer Collection Look Book, showcasing a clean and modern feminine style with soft pastel accents.
The popular mobile action game Datsugoku Gokko launches an exciting collaboration with the beloved otter fairy Chiitan☆, featuring exclusive skins, accessories, and in-game missions running until March 27, 2026.
EXNOA LLC and TECHCROSS have announced the February 19th release date for Techcronoss, a cross-heroine RPG. The game features an early gameplay showcase on Wasyagana TV and a special pre-registration campaign offering rewards for sister titles.
HoYoverse space fantasy RPG Honkai Star Rail has launched Ver.4.0 on February 13th, introducing the new world Planarcadia, limited 5-star character Yao Guang voiced by Kana Hanazawa, and special login rewards including 20 free pulls and a limited 5-star character selection.
On February 13, 2026, TONKACHI STORE began selling exclusive gift sets featuring a collaboration between Patisserie KIHACHI and Swedish ceramicist Lisa Larson. The collection includes cookies, baumkuchen, and gift sets paired with mini towels and tote bags.
Starting February 16, 2026, Kurashiki Coffee shops across Japan will offer limited-time desserts featuring Häagen-Dazs vanilla ice cream and fresh Japanese strawberries.
Mary Chocolate Company introduces "Sakura Spring," a seasonal collection celebrating Japan's cherry blossoms and strawberries. Available from February 16, 2025, at department stores and online, the collection features mille-feuille, truffles, and cookies perfect for spring gifting.
A new lineup of goods and apparel from New PANTY & STOCKING with GARTERBELT is now available for pre-order. The collection features acrylic block figures of the angel sisters, demon sisters, and angel brothers, along with 65mm badges, stickers, t-shirts, and bags. Pre-orders are now open at COSPA Online Shop and other retailers, with products scheduled for release in mid-May 2026.
GungHo Online Entertainment announces that Ragnarok Online 3, the latest installment in the beloved MMORPG series, will be available in Japan for smartphones and PC.
SHIBUYA109 Shibuya is launching a major spring renewal featuring new trend sweets, fashion brands, and an expanded dining area on B2F starting late February through late April.
Kobe-based children's apparel brand SLAP SLIP introduces Slapuri, a magical new collection featuring three jewel-inspired princesses and adorable fairies. Special dress photo events scheduled at select stores.
New T-shirts featuring Reimu Hakurei "Karma Speed" and Marisa Kirisame "Night-Splitting Light" from Touhou LostWord are now available from Nijigen COSPA, with pre-sale starting February 28 at Gran Entus Spring Festival 2026 with Touhou Project.
VSPO!, a next-generation virtual esports project, has launched a special Valentine's Day 2026 website featuring a quiz campaign where fans can win original chocolates in 23 different designs. The campaign runs from February 13th to February 23rd, with new Valentine's goods and voice recordings available for purchase.
Tachibana E Shuhan celebrates its 100th whiskey lottery with a special edition offering double the chances to win the premium Yamazaki 18 Years Old single malt whiskey.
212 KITCHEN STORE is releasing approximately 90 original collaboration items featuring Tom and Jerry, including exclusive products only available at their stores. Online pre-orders begin February 12th, ahead of the in-store launch on February 17th.
Yumeminana, the center of the 5-member AI idol group from "Yumekairo Production," has reached 10,000 YouTube subscribers within a month of channel launch. The AI-generated idol is set to debut with her first live stream on February 15, 2026.
AMPLEUR announces the renewal of its popular beauty emulsion gel as "AMPLEUR Bright Emulsion Gel N," launching February 27, 2026, with exclusive advance sales starting February 13 on the official website.
Banila Co introduces a new cushion-type highlighter that delivers natural radiance without the artificial shine of traditional highlighters, featuring high adhesion technology and skincare ingredients.
Banila Co's new Essence Skin Dew Cushion offers ultra-lightweight coverage with a natural skin finish. Available in four shades at LOFT, PLAZA, and @cosme stores nationwide from early March 2026.
French jam brand Bonne Maman partners with Kyushu Pancake for exclusive cafe menu items, recipe sharing, and Instagram photo contest featuring both brands' signature products.
Marvelous Inc. has launched the Windows/Mac version of Browser Sangokushi Ten on DMM GAMES platform, complete with special campaigns and rewards for players.
Arc System Works has launched preorders for the top-down gun action adventure DAMON and BABY, featuring a Deluxe Edition release on March 26, 2026, and a Steam early access demo starting February 20.
Global Product Planning releases a new aromatic UV protection cream featuring moisturizing benefits and natural essential oil fragrances in two scents
DMM GAMES has released Fleur Days, a new life support game for women, on February 12th, 2026. Collaboration details with popular titles including A3!, Starry☆Sky, Ikemen Sengoku, and Mugenlou to Nemurenu Chou have been announced.
Orphans Order, the turn-based command battle RPG, launches its 5th anniversary celebration with special campaigns, limited characters, and exclusive bonuses.
The popular mobile strategy game Dr. STONE Battle Craft launches its second revival event, offering players the chance to earn exclusive SSR characters and rewards through February 24.
Starting February 12, 2026 (Thursday), collaboration goods featuring 13 characters from the "DeepDream" series are now available for pre-order exclusively at Village Vanguard Online Store.
Flying Tiger Copenhagen introduces 36 new cherry blossom-themed items for spring 2026, blending Scandinavian design with Japan's iconic sakura season. Perfect for picnics and spring celebrations.
Pre-orders begin for digital figure expansion packs featuring 28 idols from 283 Production performing live to the popular song Shinography -28 colors- with original dance motions, available March 2026
SEGA's new mobile RPG Gintama Smartphone Battle Chronicle kicks off its first-ever story event, featuring the Yoshiwara in Flames Arc with exclusive character pickups and special collaboration with the theatrical release.
CyberStep has released the music video for "I'll never say never," the theme song of the novel game 'Houkago .LIVE -Tasogare no Kagami-' performed by the three lead voice actresses.
Frontier Works announces the third edition of the Identity V POP UP SHOP in Hands stores, featuring RE Series and Identity V Kindergarten merchandise for advance sale starting March 5, 2026.
IL DESIGN, the Japan general distributor of Copenhagen-based design brand UMAGE, has launched the Japanese website, bringing Danish furniture to Japan for the first time.
AmiAmi is now accepting orders for two new plastic model kits from Isekai Ryoko no Techo by PR-Production. The SP01 New Warrior Lennie Brown New Year Ver. and Expansion Pack SPE01 Legendary Auspicious Lion will be released in July 2026.
Kameyama Corporation has released two new fragrances in their popular 'Incense-Style Senkou' series - Sandalwood & Amber and White Sage & Geranium - perfect for cleansing rituals, yoga, and meditation.
DMM GAMES' KAMIHIME PROJECT unveils new character costumes for Samael and Frigg, introduces Eris as a playable character, and updates the Premium Pass with exclusive rewards.
KEYUCA introduces new lifestyle items for spring dining including linen-like wrinkle-resistant placemats, soft-toned Harmony Color chopsticks, and a new Mineral Pink color for the award-winning Land Recycled Series.
Nippon Shuppan Hanbai introduces Komamono Kurieitibu, a new collaboration series featuring 18 talented creators with clear roll stickers, clear stamps, and mini notebooks with charms.
To commemorate its 50th anniversary, the Kyoto Ceramics Cooperative Federation and Tachikichi are hosting an online exhibition featuring traditional sake and tea vessels fired in Kyoto climbing kilns, available from February 18 to March 18, 2026.
New merchandise featuring Tino from Let This Grieving Soul Retire! includes a double-sided pillow cover and Super Tino acrylic stand, with advance sales at AnimeJapan 2026 on March 28-29, 2026.
Livemax Resort hotels nationwide launch their spring buffet featuring seasonal flavors and an extensive strawberry dessert fair, starting March 1, 2026.
THE Chara CAFE's Love Live! Superstar!! Cafe Party merchandise is now available for online order featuring Liella! in exclusive cafe party designs.
Shobido's cosmetics brand Meica and flower company Hibiya Kadan have launched a special collaboration series featuring nail oil, hand cream, lip care, and accessories with floral-inspired designs.
Minimal, Japan's specialty chocolate shop, introduces a new seasonal gateau chocolat made with ONIBUS COFFEE's STEP BLEND and white chocolate, available from February 21, 2026.
A new lifestyle brand Montagna sacra has launched, bringing precision cutting technology expertise to everyday products. The brand's debut product is a titanium sake cup featuring a 3D replica of Mount Ishizuchi.
Japanese skincare brand OSAJI announces its 2026 Summer Makeup Collection, featuring shell-inspired colors and moisture-protecting formulas across nail colors, eyeshadows, and skin care products.
Colorful Peach characters join the palm-sized deformed figure series PalVerse in new outfits. Both volumes went on sale on February 13, 2026, with complete box sets available.
Tokyo Tea Trading introduces Pineapple Taiwan Dongding Oolong Tea, the first flavored tea in the popular World Tea Journey series, launching in March 2026. This cold brew tea combines Taiwan's renowned Dongding Oolong with tropical pineapple for a refreshing summer drink.
GRANDLINE BREWING, a craft beer brewery in Yokosuka, Kanagawa, announces the release of PONZ MAGIC (Ponzu-Style Sour Ale), a new craft beer inspired by the acidity and aroma of Mizkan Ponzu Citrus Seasoned Soy Sauce, on Monday, February 16, 2026.
Original TV anime Princession Orchestra merchandise featuring newly illustrated artwork will be available for pre-sale at Bic Camera & Animega × Sofmap locations starting February 20, 2026.
Grand Marche Co., Ltd. releases an official PSYCHO-PASS: Providence collaboration whisky featuring rich malt flavor and caramel notes, available online and at select stores starting February 18.
Quiz RPG The World of Mystic Wiz launches its Valentine's Day event St.Valentine 2026 starting February 13, 2026, featuring new characters voiced by popular voice actors including Ruriko Aoki, Kaori Ishihara, Kaori Sadohara, and Saori Ohnishi.
RORRY's new PalmGO D5-10000 mobile battery features a 10,000mAh capacity in a compact palm-sized design. It includes integrated USB-C connectors, Apple Watch charging support, and comes with both USB-C and Lightning cables. Available on Amazon with a special launch discount.
The Royal Ballet's beloved Cinderella returns to Japanese theaters for one week from February 13. Japanese prima ballerina Fumi Kaneko shines in the title role, bringing Frederick Ashton's enchanting choreography to life with elegant costumes and stunning sets in this anniversary production.
![ROYCE' Launches Limited-Edition Strawberry Sweets Including Nama Chocolate [Strawberry] Starting February 17](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/cee2877e-f1bf-472e-9655-dff81c0eb874.jpeg)
ROYCE' Confect introduces a selection of strawberry-flavored treats for spring, including Nama Chocolate [Strawberry] and Strawberry & Fromage Macaron, available for a limited time starting February 17, 2026.
An online lottery for the popular anime Hands Off - Sawaranaide Kotesashi-kun is now on sale until February 19, 2026, featuring exclusive Maid Valentine-themed illustrations and merchandise.
SeiArrows Co., Ltd. has released SONORA, an armchair that naturally blends into spaces while quietly maintaining its presence. The chair features a timeless design with seamless leg construction and elegant curves.
Netmarble has announced the official worldwide launch date for their new open-world RPG The Seven Deadly Sins: Origin. The game will launch on all platforms on March 24, 2026, with PlayStation 5 and Steam versions becoming available earlier on March 17, 2026.
Japanese leather bag brand TOFF&LOADSTONE releases their second Spring/Summer 2026 collection themed "New Old Things," featuring modern classics with brass hardware and traditional craftsmanship.
The Top Lot auction house announces its 21st Wine Auction on March 7-8, 2026, in Toranomon, Tokyo, featuring 1,439 lots including exceptional Domaine de la Romanée-Conti and Armand Rousseau wines.
Village Vanguard introduces an exclusive collaboration with Twin Princess of Wonder Planet, featuring newly drawn mini-character illustrations themed around a Wonderland Tea Party.
Original print service UP-T introduces a new oil-in acrylic keychain featuring glitter that sparkles with every movement. The 50×50mm customizable keychain is perfect for personal use or as event merchandise.
The mobile cooking game Usamaru Kitchen launches a late February limited stage featuring new costumes, including "Oyasumi Maru" and "Safety First!" Themed login bonuses and seasonal ingredients also arrive.
The light novel and manga series Villager A Wants to Save the Villainess No Matter What! has surpassed 1 million copies in circulation. A special commemorative site launched on February 12, 2026, featuring exclusive content, giveaway campaigns, and outdoor advertisements in Shinjuku and Ikebukuro.
VIVAIA unveils evolved versions of their popular autumn/winter Sneakerina series with new spring/summer models Carol and Ayla, featuring the trending slim sneaker silhouette and butter yellow colorway.
Tokyo News Agency will release the Weekly TV Guide March 20, 2026 edition on March 11 (Wednesday), featuring a special collaboration with the hit anime film That Time I Got Reincarnated as a Slime the Movie Tears of the Azure Sea. Purchasers from Animate Online Shop will receive an exclusive original square bromide.
COLOPL Inc. announces a new Valentine's Day-themed event in their smartphone 3D action RPG, featuring idol versions of Iksia, Noah, and Cure with special binaural audio content.
Yoro no Taki Co., Ltd. is holding a collaboration campaign with Yakuza Kiwami 3 / Yakuza 3 Gaiden Dark Ties at selected Yoro no Taki and Ikkenme Sakaba locations from February 12 to February 25, 2026. The restaurants will offer various themed menu items, and customers who order a collaboration menu item will receive a collaboration sticker. Additionally, a W Follow & Repost campaign on X will be held from February 12 to February 18, 2026.
LANVIN en Bleu unveils a new collection of accessories featuring delicate cherry blossom designs with vintage charm. The collection includes necklaces, brooches, pierced earrings, and clip-on earrings in soft pink hues, celebrating the arrival of spring.
A unique free event in Shibuya allows visitors to power up a 4-meter cherry blossom illumination by pedaling bicycles, celebrating energy and new beginnings from February 22 to 23.
The anime film Milky☆Subway: The Galactic Limited Express: Local Train to the Theater is collaborating with YURINAN dorayaki specialty shop, offering exclusive collaboration food, drinks, and merchandise from February 20 to April 5, 2026.
The third collaboration between TV anime The Vampire Dies in No Time Season 2 and Village Vanguard is back with a renewed lineup, featuring hospital-themed original artwork and a variety of character merchandise available for limited pre-order.
Contents Seed Co., Ltd. began post-event online sales of merchandise from the TV anime "The Villainess Is Adored by the Prince of the Neighbor Kingdom" POP UP SHOP at THE Chara online store on February 12, 2026.
Yamazaki Corporation has unveiled new home products, including a film hook mouthwash dispenser with mini tumbler, a magnetic wrap case with slide cutter, and a wooden amenity storage box.
Ten popular fashion brands from Adastria are launching their seventh collaboration with Sanrio Characters on February 27, 2026. Over 120 items ranging from apparel to accessories will be available across brands including GLOBAL WORK, studio CLIP, and LOWRYS FARM.
Amore Pacific Japan introduces AESTURA's new Atobaria 365 Cleansing Foam and renewed Gentle Foaming Cleanser, combining gentle cleansing power with moisture barrier protection.
The mobile puzzle game based on the popular anime series features special gacha events and a cumulative score ranking event running through mid-February 2026.
Fashion brand Areeam releases a retro-inspired Disney Collection featuring Minnie Mouse's iconic ribbon theme. The 6-item collection launches February 13th online.
CAFFE VELOCE releases a second wave of Cat Day merchandise featuring adorable black cat-themed accessories with tails and ears. The limited edition set includes a multi-purpose pouch, A4 multi-case, and masking sticky notes, combining cuteness with functionality. Available from February 19 at stores nationwide and online, with an SNS campaign offering a complete prize set to 22 lucky winners.
Divoom releases the LoveLock, a charming handbag-shaped ultra-compact Bluetooth speaker with 5W output, TWS stereo pairing, and voice recording capabilities.
The cross-heroine RPG Techcronoss will officially launch on February 19, 2026. To celebrate the release, the game is offering 4x appearance rates for the highest rarity ★3 characters in the pre-registration gacha, plus 5 additional daily gacha pulls.
New merchandise featuring panels and color illustrations from the popular manga series Dragon and Chameleon, currently serialized in Monthly Gangan JOKER, is now available for order.
Ladies' fashion brand FRAY I.D unveils a new Marie collection inspired by Disney's The Aristocats, featuring t-shirts, tote bags, and mirror charms with elegant character designs.
GINZA Cozy Corner releases limited-edition White Day baked goods featuring exclusive SANRIO CHARACTERS designs. Hello Kitty, Cinnamoroll, My Melody, and Kuromi enjoy a charming tea party on boxes, tins, and pouches filled with cookies and madeleines.
Kanro announces the limited release of the Kuso Kajitsu Fruit of Itopis Imaginary Fruit Lab Special Box, featuring 5 gummy packs and exclusive collectibles from the popular imaginary fruit series.
A delightful spring collaboration between Patisserie KIHACHI and Swedish ceramicist Lisa Larson debuts with charming cookies, baumkuchen, and gift sets featuring adorable animal characters.
The popular cat-shaped croquette is back! From February 15th to 25th, Kobe Croquette offers its charming Nyanko Rokke—perfect for photos, decorating, and enjoying with friends and family.
German stationery brand KUM® is launching a new colorful stationery collection featuring 7 items including pen cases, notebooks, and organizational accessories, available in early March 2025.
British natural cosmetics brand LUSH releases its Easter collection featuring 31 items including bunny-shaped bath bombs, honey-infused cleansers, and sweet-scented bath products from February 19, 2026.
Smarprise launches a MagiBerry-themed Surprise Box featuring exclusive items from the nostalgic Heisei-inspired magical girl series. Two subscription plans available from February 10 to March 10, 2026.
Seven-Eleven Japan releases a limited-edition trendy ice cream combining seasonal strawberries and milk tea flavors, available exclusively at their stores starting February 17th.
Korean cosmetics brand rom&nd is hosting a Valentine's Day experiential event Kira Kira Valentine with rom&nd at SHIBUYA109 Shibuya Store from February 11 to 14, 2026. Discover your sparkling mood with the new Glasting Color Gloss Sparkle Line through an interactive mood diagnosis experience.
Starting February 21st, Ron Herman stores and online will feature a special collaboration jacket with jonnlynx. The Ron Herman Futako Tamagawa store will also host a special close-up event showcasing jonnlynx's full kids collection.
Suntory Food International will launch a renewed package design for the popular "Ouchidrinkbar" concentrated beverage series on February 17th. The series has achieved approximately double the sales volume compared to the previous year.
New colors that blend into everyday life and a large 2.0L capacity join the popular series! The carry loop makes portability convenient, and the expanded lineup is perfect for serious heat countermeasures
UTAGE BREWING has developed two upcycled craft beers - WHITE BREW using skim milk powder from Meiji Co., Ltd.'s dairy production, and RICE ALE using rice scraps from Onisi Foods Co., Ltd.'s alpha rice manufacturing. Both products will be available from March 2026, starting at Seijo Ishii stores.
Pre-orders have begun for trading acrylic cards and other merchandise featuring original illustrations from the TV anime The Apothecary Diaries on AMNIBUS, an online shop specializing in anime and manga merchandise.
The women's streetwear brand atmos pink has unveiled its Spring/Summer 2026 collection, featuring designs that blend strength and femininity through floral motifs, military influences, and functional street style.
Marvelous Inc. announces the addition of Main Quest Next Generation Adventure Chapter 8 "Conspiracy of Great Polynea" to the seal collection RPG Bikkuriman Wonder Collection on February 9, 2026, alongside new gacha events and Valentine's Day campaigns.
Starting February 15th, the tower bar Bellovisto on the 40th floor is hosting a special champagne happy hour featuring three prestigious maisons. Enjoy world-class champagne with stunning views from 4:00 PM to 7:00 PM, with complimentary table charge until 8:00 PM.
Horin Love Books is hosting a campaign to celebrate the release of crim's latest comic "Kimagure Milk Tea." Get a chance to win an autographed poster with a personalized message!
Quality Confidence Corporation (Animate Group) announces a new lottery featuring Date A Live V with exclusive merchandise including acrylic stands, posters, and limited-edition items.
Global Product Planning releases charming bath salts featuring Dick Bruna's beloved illustrations. The oil-infused bath pearls create milky white water enriched with moisturizing ingredients, perfect as seasonal gifts.
Inspired by the iconic Medallion Chair, Jonathan Anderson designs a unique line for Dior's 2026 Spring/Summer collection, featuring delicate ribbon motifs across ready-to-wear, bags, shoes, and accessories.
The popular turn-based RPG Orphans Order celebrates its 5th anniversary with a special livestream event featuring voice actors, original scenario writer Okada Shinichi, and exciting campaign announcements on February 10th.
The mobile game Dr.STONE Battle Craft is hosting a limited-time event where players can collect exclusive items and earn SSR guaranteed tickets by completing event stages featuring Taiju Oki.
Dunhill's 2026 Spring Summer campaign captures the tension between refined British elegance and rebellious freedom through visuals that embody restrained sophistication and effortless attitude.
earth music & ecology releases a special collaboration with Converse featuring the ALL STAR FLW OX sneaker in two exclusive custom colors. Pre-orders start February 6th with a 10% discount campaign on STRIPE CLUB.
Estée Lauder has announced a special collaboration with German lifestyle brand FEILER. The partnership brings exclusive handkerchief designs paired with the brand's best-selling beauty products in limited edition gift sets.
FERNANDA JAPAN launches a limited-edition Mimosa Bouquet Collection featuring 21 fragrance items inspired by the happiness flower. Available from February 13, 2026, this collection honors International Women's Day with sustainable, ethically-sourced mimosa fragrance.
GiGO Entertainment launches an exclusive collaboration campaign with Superhuman Sharehouse Story "Charisma" featuring limited-edition prizes, a must-buy campaign, and a repost campaign from February 21 to March 15, 2026.
Ginza Kanematsu releases a new collection of elegant shoes designed to transition seamlessly from special occasions to everyday commuting and outings.
GODIVA Japan collaborates with Aim Services and MEFOS to bring Belgian chocolate desserts and dishes to employee and student cafeterias across Japan through March 2026, including Valentine's Day.
Goto Winery releases its first-ever Merlot (Rosé) 2025, crafted from 100% locally grown grapes and Camellia yeast. This limited-edition rosé goes on sale February 11, 2026.
grounds launches collaboration footwear with Thailand's SCULPTURE and artist Tintin Cooper, first unveiled at groundscolere Bangkok 001 event in December 2025.
A new collaboration between game streamer Hyoutarou and Village Vanguard brings festival-themed merchandise featuring exclusive, original artwork to fans.
Mobile accessory brand iFace has released a new collection of Big Hero 6-themed products featuring Baymax and Mochi the cat in soft cafe colors. The lineup includes MagSafe-compatible iPhone cases, AirPods cases, and grip holders.
The highly sought-after Cheek 04 from INOUI, known for its warm soft beige color, returns as a permanent product on April 21, 2026, at cosmetics specialty stores and online shops nationwide.
Japan Trading Card Center is hosting a limited-time Valentine event where users can win luxury prizes including PlayStation 5 and Nintendo Switch 2, with total prizes reaching up to 10 million yen based on community participation.
Fashion media JJ, celebrating its 50th anniversary, collaborates with Anna Sui for a special pop-up store at SHIBUYA109 Shibuya from February 18-23, 2026, featuring exclusive revival design items with the JJ 50 logo.
CAPTAIN SWEETS BURGER, the sweets burger brand operated by Grapestone Co., Ltd., will begin accepting orders for Kirby's Strawberry Burger on their official online shop starting February 12, 2026.
Laura Ashley, the beloved British lifestyle brand, has launched its 2026 Spring & Summer Collection on its official website starting February 9. The collection features elegant floral designs perfect for sophisticated women.
The globally popular romance simulation game Love and Deepspace kicks off a special event featuring new limited 5-star memories, exclusive costumes, and rewards including 10 wish tickets.
And Nine Co., Ltd. launches MAEGAMI Keeper, a specialized bangs styling product series with two types—Gachi Keep for advanced users and Magical for beginners—to help create ideal bangs and face-framing hair.
House Wellness Foods is launching a special collaboration campaign with the TV anime "The Quintessential Quintuplets*" for their MEGASHAKI and NERUNODA beverages. The campaign runs from February 9 to May 8, 2026, offering original illustrated goods, exclusive wallpapers, and more through various prize giveaways.
Global Product Planning releases Miffy-themed aromatic hot eye masks in a 2-pack gift set, perfect for the season of farewells and welcomes. Featuring "Sunshine Scent" and "Cherry Scent" options.
MOVA's new P50 Pro Ultra robot vacuum cleaner goes on sale February 9, featuring 19,000Pa suction power, fully automatic cleaning, and zero maintenance requirements. This innovative device aims to free up households from cleaning tasks and give families back precious time.
Nagatanien is running a campaign where 3,000 customers can win an adorable 110cm panda body pillow. The campaign runs until March 14, 2026, and the new TV commercial featuring comedian Tetsuro Degawa is now airing.
New Era announces a Japan-exclusive triple collaboration collection with Netflix and the 2026 World Baseball Classic, featuring caps and apparel celebrating the upcoming tournament.
UHA Mikakuto launches a limited-edition Ninja Meshi gummy collaboration with Yakuza Kiwami 3 / Dark Ties game series, featuring two package designs and Staminan Spark-inspired flavor. Available at Don Quijote and select stores starting February 9, 2026.
In celebration of Cat Day on February 22nd, PARTS CLUB online shop has launched three new original beadwork kits featuring charming cat motifs, including a spring tapestry and bookmark markers.
Lingerie brand PEACH JOHN releases a collaboration collection with fashion icon Betty Boop™ on February 10th, featuring two lingerie styles and warm knit pajamas.
The premium package 'Yours-Only Box' for the ASMR-equipped novel game Rica Mode, which sold out in just 15 minutes, is now accepting additional pre-orders starting February 9, 2026.
SALONIA introduces their new spring/summer limited edition "flow series" hair dryers and hair irons in soft, muted pink and green colors, perfect for adding a touch of style to the new season.
Samantha Thavasa Japan Limited introduces a new collection inspired by Disney's Big Hero 6 character Baymax. The lineup features 9 items including bags and accessories that capture the heartwarming world of the caring robot.
AEON Fantasy introduces exclusive Sanrio Characters silicone mobile rings featuring 10 beloved characters including Hello Kitty, My Melody, and Cinnamoroll at their cashless capsule toy machines.
Following overwhelming demand, Japan Import System announces the restocking of Scarabus Sherry Cask, a single malt Scotch whisky that sold out in just three days during its initial release in September 2025.
Seven-Eleven Japan introduces a new limited-edition smoothie combining rich chocolate and sweet-tart strawberry with a crunchy texture, available from February 10, 2026.
Arma Bianca launches the third volume of Shugo Chara! online lottery featuring canvas boards, acrylic stands, keychains, mascots, and limited edition replica tickets.
Popular seasonal mont blanc desserts return to PÂTISSERIE PINÈDE from March 1st. The lineup features two spring-themed flavors – Strawberry & Sakura Mont Blanc adorned with domestic strawberries, and Sakura Mini Mont Blanc with delicate cherry blossom fragrance, both available for a limited time through April 30th.
A new Star Wars Grogu Nuinui Bag is set to launch, featuring the beloved character from The Mandalorian. This unique tote bag with a stitched-on plush design will be available starting March 17, 2026.
Starbucks Tea & Cafe introduces a refreshing spring tea latte combining Earl Grey and honey lemon, available from February 18, 2026, at all 27 Starbucks Tea & Cafe locations across Japan.
Starting March 2026, Takara Shuzo International will export a new overseas-exclusive liqueur featuring rare Miyazaki lychees to Asia, Oceania, Europe, and beyond.
THE THEATRE TABLE, an authentic Milan-style restaurant on the 11th floor of Shibuya Hikarie, is featuring limited-time dishes prepared with Maggi's additive-free bouillon and consomme series from February 9th to March 22nd.
Tom Ford introduces Soleil Neige Eau de Parfum, a luminous fragrance that captures the radiance of sunlight on Alpine snow. Launching February 20, 2026, this new addition to the Tom Ford Signature Collection features citrus musk notes with bergamot, musk, and orange blossom.
Tomomasu Beverage launches Fruit Ice and Jelly on March 2, 2026, a versatile drink that transforms from smooth jelly when chilled to refreshing ice when frozen, offering dual enjoyment in a convenient spout pouch.
SAKImoto bakery launches a new frozen dessert bread featuring caramelized Kouign-Amann filled with smooth cream, available in four flavors including Plain, Chocolate, Salted Caramel, and Pistachio.
Northern Horse Park in Tomakomai, Hokkaido, will host the third collaboration event with Umamusume: Pretty Derby from March 7 to April 9, 2026, featuring five Umamusume characters, special exhibits, and a cast talk show.
The annual fan-favorite Repair Moist Lotion Large Size (180mL) is now available at a special 21% off price. This luxurious, highly concentrated lotion features marula oil and is perfect for those seeking intensive aging care and lasting hydration.
Fukui Prefecture's Obama City chopstick craftsmen revive the popular Wakasa lacquered chopsticks featuring hand-drawn patterns of Kinnikuman Soldier. On sale from February 9th, 2026.
Citizen Watch launches two limited-edition wicca watches inspired by the contrasting witches Elphaba and Glinda from the upcoming film, featuring intricate details that capture the story's colors, emotions, and iconic elements.
Tachibana E Liquor Store launches its 99th Deluxe Whisky Lottery featuring the coveted Yamazaki 18 Years Old. Limited to 466 entries, the lottery offers premium Japanese whiskies including Yamazaki, Hakushu, and Hibiki at an accessible price of 3,980 yen.
A new collection of Yu Yu Hakusho merchandise featuring original illustrations of Yusuke and the team enjoying cakes and sweets is now available at eeo Store online and in-store.
ambie, the innovative ear cuff earphone brand, marks its 9th anniversary with a special campaign featuring limited edition Socks gacha sets and exclusive discounts on starter sets through February 16th.
Fun Standard Corporation rebrands its innerwear line from E.me to moophem, prioritizing natural comfort over appearance-focused standards, launching with the Airelle sanitary shorts featuring 90ml absorption capacity.
The multiplayer flag-capture battle game Jelly Troops has launched a major update introducing Spectator Mode and AI Battle features. A digital soundtrack is also now available, with a limited-time 30% discount running on Steam and Nintendo Switch.
Tokyo Tamago Honpo's N.Y.C.SAND unveils a sophisticated new confection featuring deep-roasted espresso caramel and chocolate layers, wrapped in white chocolate with a coffee chocolate plate. Available at select department stores from February 15.
ThreeZero's MDLX Zero articulated figure from the Mega Man X series is now accepting pre-orders at AmiAmi. Standing approximately 12.5cm tall with 36 points of articulation, the figure includes Zero Buster and Z-Saber accessories.
APEX has announced a high-quality scale figure of Chen Qianyu from the newly launched 3D real-time strategy RPG Arknights: Endfield. Pre-orders are now open for the November 2026 release.
A 1/7 scale figure of Ines from Arknights is now available for pre-order at major hobby retailer AmiAmi. The figure faithfully recreates the original game illustration with meticulous attention to detail.
The SPRING 2026 collection features romantic items crafted with premium materials and refined silhouettes, perfect for celebrating special moments with loved ones.
Popular crepe chain Dipper Dan will hold a collaboration campaign with Wanpaku! Touken Ranbu from February 16 to March 8, 2026, featuring exclusive menu items and limited edition decorative packaging.
DMM GAMES announces that their upcoming tower defense game "Jashin Senki Rlyeh Shoujotai -Cthulhu Mythos TD-" has surpassed 100,000 pre-registrations, with the pre-registration gacha reaching 1 million total spins.
Konami Arcade Games announces a collaboration between pop'n music High☆Cheers!! and Ensemble Stars!! Music, featuring songs from Valkyrie, Ra*bits, Switch, and Knights starting February 9th.
Content Seed Co., Ltd. launched online sales for the Fate/strange Fake TV anime broadcast commemorative SHOP merchandise on THE Chara website starting February 6, 2026 at 6:00 PM.
HOGAN presents a special pop-up event at Isetan Shinjuku, showcasing the 2026 Spring/Summer collection with Japan-exclusive sneakers and a new personalization service.
AmiAmi, a leading hobby retailer, announces the rerelease of the Isekai Travel Notebook 02 Novice Wizard Mars Stock Plastic Kit by PR-Production, scheduled for March 2026.
Melting Pot Harapecolab announces the re-launch of their limited-edition "Jewel Cassata ~Chocolat Orange~" ice cake. This stunning dessert features a rich chocolate cream with dark chocolate pieces and fragrant orange peel, topped with gemstone-like kohakutou confections. Available January 14 to around March 2026 at their online store and Fukuoka location.
Kuretake's signature watercolor paints, Gansai Tambi, mark their 20th anniversary in 2026. A new product, Gansai Tambi Granulating Colors 3, will be released on April 23, 2026.
LOVE BY e.m. unveils a new Tom and Jerry jewelry collection at the Tom and Jerry POP UP STORE at Isetan Shinjuku from February 9 to 17, 2026. The collection features playful earrings and charms inspired by the beloved cartoon characters.
Hashy Top-In announces the launch of MEMIMO, a new trading figure series featuring transparent, dreamy designs with pastel colors, available for pre-order starting February 6th.
Miraiya Shoten bookstores across Japan will host a My Hero Academia pop-up store featuring exclusive merchandise and photo opportunities from February 13 to March 29, 2026.
Hashy Top-In is launching a new trading plush mascot series, Vivistar - Vivistar's Daily Life, featuring dreamy space-themed characters. Pre-orders start February 6, 2026.
The Nintendo Switch Online exclusive Issei Trial event offers members unlimited play of Monster Hunter Stories 2 Wings of Ruin from February 6 to February 12, 2026. Save data can be transferred to the full version.
Nitori has released a new pet futon set featuring N-Warm fabric that allows pets to burrow inside, creating an adorable sight reminiscent of humans sleeping in their own beds.
S-Trust Co., Ltd. will launch the Puella Magi Madoka Magica the Movie -Walpurgisnacht Rising- Onion Snack BIG Can at game centers and online crane games nationwide from the second week of March 2026.
PEDAL STANDARD Co., Ltd. has launched RINCLE, a sports bike rental platform partnering with local specialty shops across 12 prefectures and 24 stores.
RORRY introduces a new 12000mAh mobile battery with 30W fast charging, built-in USB Type-C cable, and Apple Watch charging support designed for outdoor and travel scenarios.
Skater Co., Ltd. released the new "Mashugumi" series featuring popular Sanrio characters with puffy 3D decorations on one-push direct bottles in January 2026.
Skater Co., Ltd. has launched an insulated food jar featuring adorable 3D puffy balloon designs of Sanrio Characters like Hello Kitty, My Melody, Kuromi, and Cinnamoroll.
Skater Co., Ltd. has released reflector stickers featuring popular Sanrio Characters, combining safety and cute customization for bags, bicycles, water bottles, and more.
The third installment of the popular SUSHI-L.A. real sushi-sized figure collection introduces new characters Tako and Shimesaba. Available for pre-order from amiami, these 1/1 scale figures join the expanding lineup of sushi monsters.
Village Vanguard announces exclusive merchandise for the anime adaptation of Takopi's Original Sin, featuring original illustration of the two high school girls shopping together. Pre-orders open February 6 through February 23, 2026.
A 1/7 scale figure of Tsuki Uzaki in an angel-themed design from the anime Uzaki-chan Wants to Hang Out! ω is now available for pre-order through AmiAmi, scheduled for release in October 2026.
Hashy Top-in releases the third installment of the popular WAKUKU series, featuring mini-size numbered mascot charms. Pre-orders start February 6, with general release in mid-February 2026.
AUDREY, the strawberry specialty shop known for its 120-minute wait lines at events, launches its first fresh pastry online. "Strawberry Mountain" becomes available nationwide for a limited 3-day sale starting February 6, 2026.
Chisato East, maker of the popular Moutamarun boiled egg series with over 10 million sold, unveils a limited-edition Tomato Basil flavor in collaboration with Nagano Tomato, launching nationwide on March 1st, 2026.
DAN's sixth T-shirt collection features designs based on the original 1997 Medabots game packages from Imagineer. The Kabuto and Kuwagata versions will be available for pre-order through February 28.
COSPA Inc. releases three new Danganronpa Monokuma items featuring sketch-style artwork - a newspaper bag, art t-shirt, and pass case, available from mid-April 2026.
Prime 1 Studio's high-end PRIME 1 STATUE brand releases a 1/4 scale statue of Lucy MacLean from the Fallout drama series. Pre-orders start February 5, 2026, with product release scheduled for June to September 2027.
ClaN Entertainment has launched pre-orders for new merchandise from the TV anime Frieren: Beyond Journey's End in the JEWELYC! COLLECTION series.
CRUTCH Co., Ltd.'s street brand GALFY unveils a collaboration collection between its gal line CANDY GALFY and Sanrio's iconic Hello Kitty character, featuring 12 items launching February 7.
CAMPARI JAPAN has announced a package design renewal for its Glen Grant Single Malt Scotch Whisky lineup, featuring the brand's iconic Blue Poppy symbol in an elegant new presentation.
Unfilter Co., Ltd. has launched a pre-order sale on Makuake for "ZAININ BLACK" and "ZAININ WHITE," the first premium series of craft shochu "ZAININ (罪人)" developed in collaboration with Hachijojima's historic brewery, Sakashita Shuzo.
Kayanoya has renewed its popular instant dashi soup lineup, enhancing the flavors to better complement meals. The three varieties now feature richer ingredients and improved taste profiles.
Nijibox Corporation will host the major design conference 'UI UX Camp! 2026' online on March 5th and 6th. This year's theme is 'Rethinking Design Now,' exploring the essence and future of design in an era of rapid technological evolution.
The iconic Celtic lettered label returns for the 25th anniversary of Kingsbury's legendary collection. The final and greatest release, Laphroaig 1999 26-Year Rum Cask, has arrived in limited quantities.
Louis Vuitton expands its Escale watch collection with five new models featuring advanced complications, including the iconic World Time in platinum and the innovative Twin Zone travel complication.
To celebrate the demo release of Monster Hunter Stories 3: Twisted Reflection launching March 13th, a special campaign is giving away limited-edition gold amiibo figures.
Shibuya Scramble Square hosts a spring seasonal fair themed "One Spring, One Season, Myself" featuring exclusive gifts, music events, and new shop openings from February 26 to March 22.
Sammy Networks launches a mobile version of the popular Fist of the North Star Tensei no Sho 2 pachislot machine on 777Real, accompanied by TV commercials and a Quo Card campaign.
Square Enix has launched the SQUARE ENIX FEBRUARY SALE, featuring PARANORMASIGHT The Seven Mysteries of Honjo at a coin price, along with major discounts on popular download titles including the HD-2D version of Dragon Quest III and CRISIS CORE -FINAL FANTASY VII- REUNION.
Ethical select shops style table and Ethical&SEA are launching a Rest Campaign from February 12, 2026, featuring recovery wear brand IOZ recovery and wellness items to help modern people address chronic fatigue and improve sleep quality through rest as self-care.
Cypress Trading, based in Osaka, has signed an official distribution agreement with UK watch brand Dennison and will begin official sales in Japan from February 2026.
Waww La Table, a Paris-based tableware brand celebrated for its sophisticated color palettes and playful designs, has officially launched in Japan through Noble Traders Co., Ltd. The brand brings French elegance to everyday dining with unique collaborations and artisanal craftsmanship.
SHIBUYA PARCO's GALLERY X will host a special pop-up event celebrating the 5th anniversary of ASAMIMICHAN, the popular rabbit character, from February 27 to March 15, 2026.
British lifestyle brand Barbour announces a collaboration with Japanese menswear brand Kaptain Sunshine, drawing inspiration from seafaring workwear and maritime heritage.
Village Vanguard announces an exclusive collaboration with VTuber Berukura Kashiwagi, featuring horror-themed merchandise illustrated by TERU. Pre-orders open February 5, 2026, with delivery scheduled for April 2026.
Social Tech Corporation has launched Bio Lucia Hair Milk, a leave-in treatment co-developed with a certified trichologist, featuring five trending Korean beauty ingredients including CICA, glutathione, retinol, PDRN, and niacinamide. The product is designed to provide lightweight moisture and glossy hair without weighing down fine or delicate hair.
COMPASS+, a business gear brand by YOCABITO Co., Ltd., introduces the Garment Duffel Bag and Compression Bag—two essential solutions that eliminate suit wrinkles and the hassle of carrying multiple bags during business trips.
Global Product Planning launches three new designs of hot eye masks featuring relaxed cats with polite Japanese greetings, perfect for gifts and seasonal occasions.
Azumaker's online shop "CharaON!" has begun accepting pre-orders for new merchandise from the TV anime "Chitose-kun is in a Ramune Bottle," including B2 tapestries, character rubber mats, and acrylic character stands.
Christian Louboutin's 2026 Summer Collection introduces the Jane Nina, a closed flat mule featuring the iconic chunky heel, round toe, and everlasting red sole.
CRAVE SAGA introduces a new Twelve Saints Raid event featuring Hasanaak ULTRA difficulty, special gacha, limited-time packs, and a collaboration mission with XXL Otokodamashii Nichome.
Volks has released a new Hatsune Miku-themed tool pouch designed for Dollfie Dream collectors. The adorable pouch features the same design as the DD Hatsune Miku Carrying Case in a compact size, perfect for storing doll care items like hairbrushes.
Disney Pixel RPG launches a special Monsters, Inc. event featuring new characters and campaign rewards running until February 18th.
EXNOA, the operator of DMM GAMES, announces new in-game events for "The Dream Tower and the Sleepless Butterfly," including the "New Costume Showcase Event Part 2" story event and two limited-time gachas running through February and March 2025.
DyDo Drinco launches renewed Ha-no-cha green tea featuring a lighter taste profile while maintaining its signature umami and aroma, available from February 16.
Azumaker Corporation has launched pre-orders for new Everyday Host anime merchandise, including metallic can badges featuring CLUB★ONE characters and scene photo acrylic stands of all main characters.
Italian luxury brand Fendi unveils a digital campaign featuring Sienna Spiro, Amber Mark, Kilo Kish, and Kitty Cash for the new Fendi Way bag, celebrating independent spirits and creative confidence.
G-MODE Corporation releases Flash Motor Karen, a strategic puzzle game featuring fantasy illustrations and a sci-fi storyline, on Nintendo Switch and Steam on February 5th. The game offers over 100 stages with a 10% launch sale.
THANKYOUMART stores across Japan will begin selling Fresh Pretty Cure! collaboration merchandise from early March 2026. All items are priced at 390 yen (429 yen including tax), with advance reservations starting February 5 at 12:00 PM on the official online shop.
Fukuya brings back the popular Hamtaro character lottery featuring exclusive angel-themed merchandise. The in-store lottery offers BIG plushies, multi-cases, and more limited items with no losing tickets.
SEGA has launched the iOS/Android RPG Gintama Sumaho Battle Chronicle on February 4th, 2026, featuring the full Gintama experience in a command battle game.
A new limited-edition GINZA RUSK flavor featuring stone-ground Uji matcha chocolate with a hint of sakura is now available at convenience stores nationwide starting February 9, 2026.
Godiva Japan releases the Chocolate Rose Collection for White Day 2026, featuring rose-shaped chocolates with rose hip ganache and heart-shaped treats with raspberry filling.
Whether you worked hard today or took it easy, HanamaruObake is here to give you a perfect score! Village Vanguard launches exclusive merchandise featuring this adorable character with special designs full of charm and healing vibes.
From February 6 to March 27, 2026, enjoy freshly baked pizza, beer, cocktails, and all-you-can-eat antipasto every Friday night at Garden Kitchen Caramelo.
Gugenka has officially released a new version of HoloModels, a smartphone app that lets users carry, pose, and photograph digital figures of their favorite characters in everyday settings.
ILMIIO ROASTERY Lab. has launched a customizable drip bag set allowing customers to choose 5 varieties from their specialty coffee lineup, including rare options like Mocha Geisha and Blue Mountain.
Sync Innovation Co., Ltd. has begun pre-orders for a new collection of InuYasha merchandise featuring the popular original mini character "mochocho series" design. The lineup includes can badges, bangs clips, and various other items available for order until February 25, 2026.
A new disaster prevention plush toy featuring Ishinomakiman, the local hero from Ishinomaki, Miyagi Prefecture, is now accepting pre-orders. The plush includes a built-in LED light, reassuring voice messages, storage space, and an emergency whistle.
Animate announces the release of Jujutsu Kaisen The Culling Game Part 1 Blu-ray & DVD Vol.1-4, starting April 15, 2026, with four consecutive monthly releases. Fans who purchase all volumes at Animate will receive three exclusive bonus items featuring newly illustrated artwork of Yuji Itadori and Yuta Okkotsu.
Starting February 5, 2026, Village Vanguard launches the third edition of limited collaboration merchandise featuring Kasane Teto. The collection includes original illustrations and designs from the "Override" MV, available through online pre-order sales.
From February 10, Kinokuniya stores across Japan are offering a seasonal limited-edition Sakura Sweets Bag in two delicate color variations. These charming reusable pouches are filled with cherry blossom-flavored treats and make perfect spring gifts.
Kuzefuku specialty shop introduces two new jabara citrus products—jabara tea and black vinegar drink—featuring refreshing flavor and aroma perfect for seasonal transitions.
LANVIN en Bleu launches a new collection of lucky motif accessories, including ribbon designs symbolizing bonds and promise, along with elegant heart motifs finished with mother-of-pearl and pearls.
Swiss premium chocolate brand Lindt launches its Spring Collection 2026 on February 16, featuring limited-edition Lindor chocolates with cherry blossom and pistachio flavors, White Day gift assortments, and the iconic Gold Bunny for the season.
Poplar Publishing has released "Nekoiru! Iiru!", the latest work by popular picture book author Tanaka Hikaru. This is the second installment of the acclaimed "Nekoiru!" series, which has sold over 200,000 copies.
Maison de FLEUR releases a special collaboration book featuring Hello Kitty adorned with strawberry ribbons. The collection includes four charming items available at FamilyMart and bookstores starting March 11, 2026.
Hawaiian power stone brand Malulani Hawaii is running a special winter campaign throughout February, giving away accessories featuring March's birthstone, aquamarine. Known for symbolizing love, happiness, healing, and harmonious relationships, aquamarine brings gentle peace to the heart and nurtures trust and bonds with loved ones.
Team Entertainment begins sales of original Blood Blockade Battlefront & Beyond merchandise through the online lottery service Marukuji, featuring newly illustrated chibi characters in American casual style.
MARY QUANT unveils its 2026 Spring Collection featuring spring-inspired colors and materials. The lineup includes classic setups, tulle camisole dresses, and sheer shoulder bags perfect for the blooming season.
MATIERE PREMIERE introduces a new Extrait de Parfum collection starting February 4, 2026, featuring five fragrances with higher ingredient concentrations and enhanced sensuality.
Life on Products introduces a vibrant new fragrance line from mercyu, featuring four fruit-inspired reed diffusers that blend juicy fruit scents with elegant floral notes. Available from February 24, 2026.
Ritsubi Co., Ltd. announces the release of "VC Serum 31," a high-concentration pure vitamin C serum featuring 31% pure vitamin C in a water-free formula, as part of its Mesoceutical beauty medical and aesthetic-inspired total care brand serum line.
Narumiya International's Mezzo Piano brand releases a special collaboration collection featuring Sanrio's popular characters My Melody and My Sweet Piano, with ballet-inspired designs launching at stores and online.
Mila Owen releases their 2026 Spring Collection web catalog on February 5th, showcasing a refined take on traditional basics with feminine touches and a balanced, modern aesthetic.
DOLK transforms their popular collaboration doll into a stunning art figure, bringing together renowned illustrator Nekosuke, sculptor Peipei, and painter mamoru to create "Miss Kitty Twinkle Star" featuring a mysterious black cat gracefully strolling under the night sky.
The highly anticipated Blu-ray BOX for the third series of the popular Magical DoReMi franchise is now available for pre-order on Amazon.co.jp through a request-based system. The project will proceed if 500 or more pre-orders are received by March 31, 2026 at noon.
Nautica's 2026 Spring & Summer Collection has arrived, featuring madras check and vibrant woodland camo designs adapted for streetwear.
British organic cosmetics brand Neal's Yard Remedies has renewed its Natural UV Protection Milk lineup, featuring improved texture and enhanced UV protection while maintaining natural ingredients and organic certification.
EMT Squared has launched pre-orders for various merchandise items from the TV anime New Panty & Stocking with Garterbelt on their EC site charamerci.
SAT-BOX Co., Ltd. has opened pre-orders for the competitive puzzle game 'BLOCLASH' on the Nintendo eShop, featuring refined visuals, deep strategy, and online multiplayer battles.
Five beloved fragrances from KO-GU's eau de parfum collection return on February 20th, featuring fresh, floral scents perfect for spring. Pre-sale begins February 5th at KO-GU Shinjuku.
Orient Star's classic Contemporary Date receives a fresh design update, featuring a simplified power reserve display and trendy nuance colors, with a limited 75th anniversary edition showcasing an aurora-inspired green gradient dial.
The watch brand Orient Star launches five new Modern Skeleton models on March 5, 2026, featuring an expanded openwork dial design and enlarged small seconds display that emphasizes the mechanical movement's intricate beauty.
Party Boxx, the popular party game app, has reached 150,000 total downloads. In response to user demand, a new game pack called 'Minato Ward Pack' has been released in January 2026.
The popular puzzle RPG celebrates Puyo Day 2026 with the first wave of commemorative campaigns, featuring new characters Circus Magicians Arle & Carbuncle and Darkness Issen in a special gacha event.
PYKES PEAK introduces the EasyLift Desk 60, a foldable side table with lever-operated height adjustment. The table features a 3-second adjustment system, can be positioned next to or under furniture, and folds away for compact storage.
Tart specialist Qu'il fait bon celebrates spring with a brand-new SAKURA Fair featuring three limited-edition tarts, baked goods, sakura-pink shopping bags, and exclusive gift cards at all 12 locations from February 19 to April 14, 2026.
The online sales for merchandise from the Scum of the Brave POP UP SHOP, held at Yurakucho Marui 7F, are now accepting orders on THE Chara online store.
Seven-Eleven Japan introduces a new cup ramen supervised by the renowned Chuka Soba Tomita, featuring thick garlic-infused noodles and an intensely flavorful pork bone soy sauce broth, available from February 3rd.
SHIBUYA FASHION WEEK 2026 Spring announces its key visual designed by internationally acclaimed artist Face Oka, along with exciting event details including THE CULTIVATE MARKET, shopping campaigns, and exclusive collaborations.
Starting February 6, 2026, Village Vanguard Online Store is accepting pre-orders for exclusive collaboration merchandise featuring Shikimori in a Village Vanguard staff uniform. The collection includes acrylic figures, keychains, mugs, towels, and more.
EXNOA LLC is running a collaboration campaign between Slayers and Millennium War Aigis on DMM GAMES starting after the maintenance on February 5th.
Volks introduces a Snow Miku-themed carrying case for Dollfie Dream dolls, perfect for everyday outings and events like SNOW MIKU.
French chic meets heritage craftsmanship in this denim-focused collection launching February 4, 2026.
Tombow Pencil's contemporary design pen ZOOM L2 expands with five new colors inspired by business suit tones, available from February 10, 2026.
Sanwa Direct has launched transparent organizer pouches designed to simplify small item management during business trips and travel. The clear design lets you find what you need instantly without opening the pouch.
VIVAIA unveils the upgraded Margot 3.0, featuring enhanced cushioning, anti-slip technology, and sustainable materials. Available at stores in Tokyo and Osaka from February 4th, 2026.
Weather Map Co., Ltd. has released its second Cherry blossom Forecast for 2026, predicting cherry blossoms across 53 locations from Kyushu to Hokkaido. Western Japan is expected to bloom around the average date, while Eastern Japan will see slightly earlier blooms, and Northern Japan is forecast to experience early blossoming. The first cherry blossoms nationwide are predicted to appear in Tokyo around March 19th.
Whisky Culture Institute will hold a special tasting seminar covering its original Hyakunin Isshu Series bottles on Thursday, March 5, 2026, from 7:00 PM at their seminar room in Hiroo, Shibuya.
A new occupation-themed skin pack featuring seven detailed HD character designs launches on the Minecraft Marketplace, bringing fresh style to survival gameplay.
SEGA has released a mini album CD featuring six new vocal tracks from Yakuza Kiwami 3 and Yakuza 3 Gaiden Dark Ties on February 4, 2026.
The popular whisky lottery series featuring rare Japanese whiskies including Yamazaki 18 Years Old, Yamazaki 12 Years Old, and Hakushu 12 Years Old is now available for purchase starting February 5, 2026.
Konami Digital Entertainment launches the 4th anniversary celebration for Yu-Gi-Oh! Master Duel, featuring login bonuses including an alternate art Royal Finish Dark Magician card, 1,000 gems, and new illustration cards for I:P Mascarena and S:P Little Knight making their OCG debut.
New merchandise for the TV anime Alma-chan Wants to Be a Family! is now available for pre-order on the CharaON! online store. The lineup includes a B2 tapestry and character rubber mat featuring Alma.
Audemars Piguet announced a new Neo Frame Jumping Hour watch on February 3, 2026, at the AP Social Club in Andermatt, Switzerland. The timepiece combines modern craftsmanship with vintage appeal, featuring the manufacture's first automatic jumping hour movement.
Premium chocolate brands including CENTHO, Bruyerre, and Anthon Berg unveil their 2026 Valentine's Day collections at Chocolat Trouver and department stores nationwide. CENTHO's gold award-winning salted caramel leads the lineup.
FUMIKODA launches the BILLY business, a multi-functional business backpack featuring carry-on compatibility, instant shoulder conversion, and elegant design supervised by Ginza Tailor, following a successful crowdfunding campaign.
CandemiNYA Gummy Candy Konekone Koneko features paw-shaped gummies with a chewy-hard texture and Shine Muscat soda flavor, launching February 10, 2026 for National Cat Day (Japan).
Subhiromori introduces new silicone food containers that can be frozen and microwaved. Available in two sizes with vibrant color combinations, these practical containers make meal prep and storage more convenient and stylish.
KADOKAWA's online lottery service "Kujibikido" is re-releasing the Dengeki Bunko 30th Anniversary Sword Art Online Online Lottery starting February 10, 2026, featuring luxurious prizes with illustrations by original illustrator abec.
Tenshoku Maou kicks off its Valentine's Day campaign on February 4th, featuring login bonuses with 1,000 Dragon Stones, the new lightning-attribute character Valentine Sera, and a revamped Abyss Coliseum with Ranked Match mode.
Bunmeido launches special dorayaki featuring Doraemon Nobita and the New Castle of the Undersea Devil with a chance to win matching parent-child marine towel sets. Pre-orders begin February 3, 2026.
EXNOA LLC's DMM GAMES has launched pre-registration for Evil God Chronicle R'lyeh Girl Squad - Cthulhu Mythos TD on February 2, featuring battles alongside Vise with tentacles and evil god powers.
Amiami is now offering the Starlight Mug and Starlight Cushion Cover from Final Fantasy XIV. These items recreate the special Starlight Festival mug and feature Gridania art in high-quality gobelin weaving.
Fujiya announces the fourth edition of their regional collaboration series, featuring Kyoto's Uji matcha in the new "Home Pie Choco Darake Burari Japan Journey (Kyoto Edition)." The limited-edition product showcases matcha's distinctive bittersweet flavor and includes six collectible wrapper designs featuring the brand's mascot "Darake-san" traveling through Kyoto.
gelato pique unveils a renewed Self Care series featuring relaxing fragrances, updated designs, and enhanced textures. The collection includes body care, hand care, and home fragrance products, launching February 18, 2026 at gelato pique stores and online.
GODIVA Japan introduces three elegant chocolate discs designed to float on hot milk, creating a luxurious hot chocolate experience with marshmallow accents.
SynaBiz Corporation has launched new compression pouches under its KACHIKA brand, featuring colorful options and unisex designs. The colorful version achieved the number 1 spot in Amazon's bestseller ranking for the Dry Bags & Stuff Sacks category.
Kakao Games has started global pre-registration for "SMiniz," a new casual puzzle game featuring characters inspired by SM Entertainment artists. The game is scheduled to launch in Q1 2026.
On February 4, 2026, KILIAN PARIS launched "Her Majesty Eau de Parfum," the brand's first-ever chypre fragrance inspired by the fleeting beauty of cherry blossoms in Kyoto.
Kufuno, a lifestyle brand from a hygiene management professional company with over 50 years of history, is launching the Brush Sponge Bath and Brush Sponge mini in March 2026. The Bath version features ultra-fine bristles for thorough cleaning of bathroom tile grooves.
Keio Inc. has begun OEM sales of the "Kurukuru Rotating Acrylic Stand," an innovative acrylic stand that adds experiential value through a rotating mechanism. The stand allows users to enjoy different visuals by spinning the character display, offering a new way to enjoy merchandise beyond static displays.
Kuzefuku stores across Japan are hosting their first Cat Day Fair from February 4 to 22, featuring an adorable limited-edition cat-shaped baumkuchen and other feline-themed treats.
At a tasting event held on January 20, 2026, Maison Givree's Chef Hiroyuki Emori presented new desserts featuring Aomori Prefecture's Steuben grapes and General Leclerc pears. The event was part of a collaboration with Aomori Prefecture to promote local fruits through innovative sweets.
KADOKAWA Game Linkage will publish a comprehensive guidebook for Mario Kart World on April 2, 2026. The 416-page guide features detailed course strategies, collection info, and driving techniques for both competitive play and completionists.
Life on Products introduces Deo Drops, a new deodorizing fragrance oil from the mercyu brand that eliminates unpleasant odors while adding a pleasant scent to your home.
Moranbong Co., Ltd. introduces a large pack version of their popular Han no Shokusai Japchae, featuring twice the glass noodles and 190g of seasoned vegetable mix to serve 3-4 people. Available from February 15, 2026.
Moranbong introduces two yakiniku sauces crafted in Korea using premium ingredients. HAN Yakiniku Sauce Rich Fruit debuts with Korean pear and apple, while the Charcoal Grilled Flavor gets a fresh package design.
TESCOM Electric introduces the NIB400B hair dryer featuring innovative TriBalance Ion™ technology that reduces static electricity and enhances moisture, shine, and manageability. Available in early February 2026.
Thank You Mart, a shop offering kawaii character merchandise at a consistent 390 yen price point, announces a collaboration with San-X's popular character Nyan Nyan Nyanko. The collection features 19 items inspired by the Cat Day (February 22) and launches in stores late February 2026, with online pre-orders starting February 4 at 12 PM.
Luxury pen brand PARKER announces LEGACY OF FLIGHT collection, celebrating aviation's pioneering spirit with special edition Duofold and other signature models featuring aviation-inspired design elements.
Azmaker has started accepting pre-orders for new merchandise from the TV anime Private Tutor to the Duke's Daughter through their online store CharaON! The lineup includes T-shirts, B2 tapestries, character rubber mats, acrylic stands, mugs, die-cut stickers, and clear files.
PUMA Japan releases the Velum SB Nitro, their first lifestyle collaboration with footwear designer Salehe Bembury. This innovative design features biomorphic inspiration, 5D printed cage structure, and NITROFOAM cushioning technology in the new "Rhubarb" colorway.
Azumaker Corporation has started accepting pre-orders for new merchandise from the TV anime "Rock Is a Lady's Modesty" on their online store "CharaON!"
On February 18, 2026, Royal Host introduces new combinations featuring their signature Black x Black Hamburg, brings back the beloved Green Goddess dressing, and launches fresh menu items including Seafood Doria and Pork Cutlet Set. Experience over 50 years of Western cuisine expertise.
Starting February 4th, 7-Eleven stores across Hokkaido are relaunching their popular Sapporo Sumire Rich Miso Ramen with increased portions of noodles and soup for a more satisfying meal. The ramen features Hokkaido wheat noodles and rich miso broth.
AZ Maker has started accepting pre-orders for new merchandise from the TV anime "The Children of Shiunji Family" on the online shop "CharaON!". Three designs of clear files are now available.
HIPSHOP releases a Space Battleship Yamato collaboration underwear collection on February 6, 2026, featuring bold designs inspired by the legendary anime series. Available at HIPSHOP stores nationwide, online, and select EC platforms.
Card Lab Gamers is holding a special Strike the Blood Valentine's Day pop-up shop featuring exclusive merchandise including heart-shaped badges, acrylic keychains, figures, and tapestries. The event runs from February 13 to March 1 at AKIHABARA Gamers Main Store 7F, with purchase bonuses available.
Takami, the skincare brand born from a Tokyo beauty dermatology clinic, releases a new water-gel moisturizer designed to control oil, hydrate skin, and minimize the appearance of pores until evening.
Akagi Nyugyo introduces "Taputapu Honey with Yogurt Ice," an ice bar featuring Hokkaido fresh cream yogurt ice generously filled with acacia honey sauce, launching February 10, 2026.
Hamee introduces a new collection of mobile straps under the tokitam brand, featuring acrylic chains, cushion charms, beads, and shoulder straps. Designed to bring a touch of excitement to daily life, these accessories combine functionality with adorable designs. Pre-orders begin February 4, 2026, with sales starting in early March.
KOSÉ COSMEPORT is launching a renewed version of the Urumina Plus milky lotion on February 20, 2026, featuring double the hyaluronic acid and 93% beauty serum formulation for radiant, dewy skin.
Willumina introduces KC Hair Serum, a spray-type hair treatment that delivers keratin and collagen directly to hair without the greasy feel of traditional oils. Perfect for mature hair care.
Known for their signature Nekase Genmai® brown rice, YUWAERU Inc. has pre-launched the community site "YUWAERU VILLAGE" on February 4, 2026, marking their 17th anniversary.
The casual feminine footwear brand artemis by DIANA has partnered with popular illustrator Masami Ushikubo for their 2026 Spring/Summer collection, featuring a fresh seasonal visual and limited edition items.
Sync Innovation Co., Ltd. has launched pre-orders for new Bocchi the Rock! merchandise featuring the original "Chipoke Series" designs, including can badges, stickers, and more.
Zero-G Act announces the re-release of Case Closed Acrylic Stand Vol.29 featuring six popular characters including Conan, Detective Takagi, and others. Pre-orders open tonight at midnight.
Cat Paws, a unique photo book featuring only cats' adorable paws, has been reprinted for the 10th time after six years, marking a milestone for this specialty publication by PIE International.
A special event featuring new winter date-themed merchandise from the High School Fleet movie is scheduled from February 13 to March 1, 2026 at Volks Akihabara.
COSPA has announced new merchandise featuring characters from the anime Demon Slayer, including Tsumamare rubber accessories with Zenitsu, Inosuke, and Upper Rank demons, plus new t-shirt designs.
EXNOA LLC announces the addition of new Jewel Princess Emerald Cat's Eye (Shadow Star) to the 3D idle RPG 'Jewel Princess Reincarnation' starting February 1st, 2026. A new Jewel Princess pickup Jewel Tales event is also underway.
From February 3rd, DMM GAMES' Legeclo: Legend Clover launches a collaboration with Marshmallow All the Way Home, featuring limited-edition characters Asaka Ushio and Kasukabe Kanon. The event includes a free 10-pull gacha daily for up to 50 pulls, special collaboration gacha, and a story event Memorable Sweets for Everyone.
The pre-registration gacha for Techcronoss, a cross-heroine RPG by DMM GAMES and TECHCROSS, has surpassed 20 million total spins. Players will receive 20 gacha tickets at service launch, with doubled ★3 character rates and increased House Coin rewards during the ongoing campaign.
Street sports brand DUBSTACK® is hosting an SNS campaign to give away their popular 'FUTON RIDER' snowwear to one lucky winner as winter sports enthusiasm surges globally this February.
Team Entertainment has launched a new online lottery featuring original character goods from the TV anime 'Everyday Host' with the Midnight Harness theme, available for purchase starting January 30, 2026.
Ferragamo unveils its Valentine's Day 2025 campaign celebrating love and connection through a curated collection of accessories. The "Hug Me Close" campaign features the iconic Hug bag with Gancini closure, along with footwear, silk scarves, and fragrances for both women and men.
Amiami announces pre-orders for a new Final Fantasy VII Structure Arts Sephiroth figure featuring the character's iconic 1997 design, set to release in May 2026.
HoYoverse launches new character event wishes in Genshin Impact, featuring 5-star Zibai (voiced by Misato Fukuen) and 4-star Illuga (voiced by Shuichiro Umeda), along with limited-time events and themed activities through February 24.
MAGES. launches the Go!! Go!! Zunda Girls!! online lottery featuring five popular characters from the Tohoku Zunko & Zundamon Project, with original illustration merchandise including cushions, acrylic keychains, and limited-edition items.
A new collaboration between Godiva and Kumamoto's Antrême Kaju creates a stick-style florentine combining fragrant almonds, Shiranui citrus paste, and rich Belgian chocolate. Available from February 6, 2026, at Tsuruya Department Store.
Häagen-Dazs Japan introduces a new mini cup ice cream featuring smooth cheesecake ice cream with crunchy caramel chips, available from February 3rd for a limited time.
Krispy Kreme introduces two flower-themed donuts starting February 16, 2026. The "Sakura Cream" features cherry blossom flavors with ruby chocolate coating, while the "Flower Custard" showcases a delicate flower design on the popular Original Glazed donut.
Konami Arcade Games launches a collaboration event featuring Hatsune Miku in Sound Voltex Nabla and Polaris Chord, introducing new songs by popular Vocaloid producers and exclusive in-game items.
Suntory releases "Horoyoi no Moto <Western Pear & Apple>" and "<Lychee & White Grape>" on April 14, expanding the customizable liqueur line nationwide after successful limited launch.
The pivotal third game of the 75th Ōshō Match between Sota Fujii and Takuya Nagase will be live-streamed on U-NEXT, taking place on February 3-4, 2026 at Auberge Tokito in Tachikawa, Tokyo.
Kirin City Co., Ltd. will hold the Kirin City Kyushu Delicacies Fair at all 27 Kirin City and Kirin City Plus locations from February 4 to March 3, 2026.
Kishis Co., Ltd., a long-established festival supplier founded in 1946, launches three new festival booth kits in collaboration with popular snack makers Kakudai Seika, Orion, and Kyoshin Seika.
KURAND introduces Mogitate Yuzu no Touketsu-shu, a frozen sake that preserves the vibrant aroma and taste of freshly picked yuzu from harvest to bottle. Sales begin February 3rd at 5:00 PM.
Following the successful first collaboration, FUJIMI releases a second Moomin collaboration shaker featuring Little My's charming design, available at MOOMIN SHOP stores and online.
Osaka Ohsho gyoza restaurant chain launches a new winter menu series featuring lamb and pork stir-fried with vegetables in five distinct savory flavors, available from February 6, 2026.
Gakken released a new digital edition of the popular children's reading series Osu Shikamen Salmon on January 30. The latest story features the justice hero facing new enemies and traps at a mysterious Karakuri Castle.
A special art market event featuring more than 40 unique artists and shops, held for 11 days only from February 13 to 23, 2026 at Shibuya PARCO.
The 1/12 scale action figure of RPG-05 Brave Swift Wolf from Snail Shell is now accepting pre-orders at AmiAmi, scheduled for release in September 2026.
Takara Shuzo releases a refreshing chilled sake in an eco-friendly 1.8L paper pack, perfect for pairing with light Japanese cuisine during the warmer months.
MiraiMira releases a stunning 1/6 scale figure of Marian from Snowbreak: Containment Zone. Pre-orders now open at AmiAmi, with release scheduled for October 2026.
Suntory introduces a new sugar-free chuhai designed specifically for dining, featuring a refreshing lemon-lime flavor that complements food perfectly.
Suntory introduces a new Valencia orange flavor to its popular "196" fruit chuhai series, available nationwide from March 31, 2026.
A new ready-to-drink corn tea shochu blend debuts in Japan, featuring Hokkaido corn and zero sugar, targeting younger drinkers seeking non-carbonated alternatives.
Tokyo Disney Resort announces the second wave of merchandise from the "Imagining the Magic" photography project, featuring photographer Mika Ninagawa's vibrant shots of Fantasy Springs. Items include mirrors, spa bags, room fragrances, backpacks, and more, available March 6.
Bestsky launches a new collectible series featuring the TV anime Tokyo Ghoul with eight types of art metal cards, featuring serial numbers and premium display accessories.
Kyoto's traditional confectionery maker Tsuruya Yoshinobu introduces a limited-edition spring wagashi featuring domestic white peach and Yoshino kudzu, available from February 4, 2026.
Fairytale Co., Ltd. is releasing a fragrance inspired by Ultraman X from the 2015 TV series. The perfume captures the cyber hero's essence with bergamot, pepper, and amber notes. Pre-orders begin February 2, 2026.
Kurasu LLC announces the release of the new Varia VS4 Grinder, featuring innovative Electrodynamic Flow design and quick-connect bayonet system for improved usability.
TOMORROWLAND stores, including Lumine Yurakucho and Lumine Shinjuku, are hosting a limited-time event showcasing vintage scarves from luxury brands like HERMES. Each piece is unique, offering a special opportunity to find rare designs.
VIS releases a special collaboration collection with OUTDOOR PRODUCTS featuring three stylish bags designed for women's daily life, combining casual functionality with refined femininity.
The mobile puzzle game based on the popular TV anime Alya Sometimes Hides Her Feelings in Russian introduces special gacha featuring Masha and Sayaka in chocolate cafe staff outfits, plus a cumulative score ranking event starting February 3rd.
The popular fantasy RPG Flower Knight Girl receives a major update on February 2, 2026, introducing the new event The Divine Tree Shines Brilliantly and new characters.
Maruyama Coffee introduces a new spring limited coffee blend featuring gentle flavor and cherry blossom-themed packaging. Available nationwide from February 2, 2026.
Ginbis launches a special Cat Day edition of their beloved animal-shaped biscuits with a delightful cafe latte flavor twist, available at convenience stores nationwide from February 9th.
Five titles from DMM GAMES' Creative Team Kumasan are hosting a joint campaign from February 2nd to February 16th, featuring collaboration events, relay missions, and special rewards.
The popular puzzle game SUMI SUMI Matching Puzzle marks its 8th anniversary with exclusive events, featuring the highest-scoring characters in series history and fan-voted new character campaigns.
Samantha Thavasa launches a new collaboration collection featuring bags and charms inspired by the world of the upcoming film Wicked For Good, opening March 6th. The collection captures the essence of Elphaba and Glinda with dress-inspired colors and character motifs.
Wpc. Patterns, a lifestyle brand born from umbrella brand Wpc., announces its 2026 spring/summer collection featuring actress and artist Non as the visual model.
Kuji Cliffe launches an online lottery featuring new illustrations of the four main characters from the TV anime in adorable white lolita outfits. Pre-orders begin February 2nd at 5:00 PM.
Luxury bath salt brand Chapon introduces Valentine's Day gift collections, featuring 2-piece and 4-piece sets with fragrance expert-blended aromas, available through February 14th.
DMM GAMES announces a joint campaign for five popular titles from Creative Team Kumasan, featuring new collaboration characters, mini scenarios, and special missions from February 2 to April 20, 2026.
Infold Games has released the Ver2.2 "Chromatic Beings Everbright" major update for the open-world RPG Infinity Nikki on January 30. The hidden wonder realm of Linlang is now open for the first time, featuring new ☆5 set outfits and content themed around "Mahjong" and "Hot Pot."
Sake brewery regeneration venture Naorai has released a new line of their innovative distilled sake "JOCHU" at 35% ABV. The JOCHU White 35 offers a lighter, more approachable taste while maintaining the rich umami of the original, now available in a new 700ml bottle at ¥6,500.
Louis Vuitton presents a carefully curated men's gift selection perfect for Valentine's Day, featuring bags, wallets, accessories, jewelry, and fragrances.
Mary Quant Cosmetics unveils spring-inspired limited edition Eye Opener duo eyeshadows in 4 shades and a new Attractive Eyeliner in 3 colors, launching February 6, 2026.
The mobile game SD Gundam G Generation Eternal is distributing 1,000 diamonds to all players to celebrate the theatrical release of Mobile Suit Gundam Hathaway: The Sorcery of Nymph Circe. Special events and pickup gachas are also underway.
Hagoromofoods introduces "Sharito! Dessert," a versatile fruit jelly that can be enjoyed frozen as ice or chilled as jelly. With 40% real fruit content in apple and white peach flavors, this innovative dessert offers flexible enjoyment and convenient storage.
The browser game So I'm a Spider, So What? Ruler of the Labyrinth will host a limited-time collaboration event with the anime KonoSuba: God's Blessing on This Wonderful World! featuring popular characters.
toroa, the premium sweets brand crowned as the overall No.1 winner at the Best Mail-Order Grand Prize 2022, has released a bite-sized set featuring both their signature cheesecake and gateau chocolat.
Starting February 2, 2026, UNI COFFEE ROASTERY will introduce a refreshed grand menu across all 16 locations, featuring new items like Clam Chowder and Rich Cheddar Cheese Hot Dog, along with expanded morning sets and decaf coffee options.
Yellow Co., Ltd. announces the release of adorable cat marker charms with swaying tails at capsule toy specialty stores nationwide from early February 2026.
ANA Crowne Plaza Hotel Kobe presents a special Valentine's afternoon tea collaboration with DARVISH GALLERY from February 7-19, 2026. Enjoy love-themed sweets surrounded by curated art pieces in an elegant lounge setting.
Anna Sui unveils a romantic limited-edition necklace collection featuring crescent moons, butterflies, and cut glass accents. Available in reversible gold and black designs from January 30, 2026.
Japanese furniture and interior brand AREA collaborates with OBI PORCELAIN to create contemporary Hinamatsuri dolls that blend traditional craftsmanship with modern aesthetics.
The latest episode of BanG Dream! TV LIVE 2026 reveals exciting updates for BanG Dream! Girls Band Party!, including new gacha banners featuring limited characters, a collaboration with Arknights, and details about the 7th Garupa Cup tournament.
Marvelous Inc. announces a new limited-time event "Birth of the Battle Empress Dark Hera" has been added to the seal collection RPG Bikkuriman Wonder Collection, featuring new characters Dark Hera and Bakutoroma Omega. A damage challenge event and new gacha also begin.
HIKE Inc. created illustrations for the Blue Archive music video celebrating the game's 5th anniversary. The music video for "Yearned-for Days" premiered at the live event "Blue Archi Fes! ~Go! Go!! Sensei♪~" and is now available on the official Blue Archive YouTube channel as of January 21st.
BOARD LLC has launched a collection of five perfumes inspired by characters from the TV anime Blue Miburo, featuring Chirinu Nio, Saito Hajime, Tanaka Taro, Hijikata Toshizo, and Okita Souji.
Content Seed Co., Ltd. has started post-event online sales for merchandise from the BOYS be MAID! Kougi Academy Maid Boy Club Activity Report event held at TFT Hall 500, available through the official online store.
BROS by WACOAL MEN marks its 35th anniversary with a special collaboration featuring popular illustrator Chocomoo on the new Hanakotoba Pants collection, available from January 29, 2026.
Good Smile Company releases Nendoroid Doll figures of Tomoyo Daidouji and Sakura Kinomoto from Cardcaptor Sakura Clear Card, both wearing their Tomoeda Junior High School uniforms, available for pre-order through major hobby retailer AmiAmi.
Actor Will Price attended the premiere of The Only Living Pickpocket in New York at the Sundance Film Festival in Park City on January 28, 2026, wearing a stylish Dior ensemble.
Girls Creation - Shojo Geijutsu Kitan - welcomes new artist Pierre-Auguste Renoir with a free ★3 style for all players, plus the limited-time Unhappy Painter event running until February 12th, 2026.
HONEY∞PARADE GAMES announced the second collaboration between Dolphin Wave and Atelier Ryza Ever Darkness & the Secret Hideout, launching on January 30th with new gacha featuring Claudia, scenario events, tournaments, and login bonuses.
Italian luxury brand FENDI presents a curated Valentine's Day selection featuring the FENDI Lui series for men and the iconic Peekaboo bags in various colors for women, available now at direct stores and online.
MD Holdings introduces a nutritious fish snack packed with domestic iriko powder, making it easy to get calcium in your daily diet. Launching March 2, 2026.
Freada's spring collection features a collaboration with Thai embroidery collective WINWINWIN and unique remade pieces using vintage materials like French tablecloths and European cotton bags.
FREAK'S STORE has launched three exclusive Coleman bag models from the Walker series, featuring 33L and 15L backpacks plus a square shoulder bag perfect for outdoor adventures and urban use.
Starting January 30th (Friday), a new collaboration between Fruit of the Loom and FREAK'S STORE launches. The first collection features 19 exclusive styles, including the brand's first-ever shirt series alongside classic loungewear with the signature colorful designs Fruit of the Loom is known for.
Hot Toys Japan has unveiled three 1/6 scale collectible figures from Netflix's global phenomenon KPop Demon Hunters, featuring HUNTR/X members Lumi, Mira, and Zoe. These high-end figures boast 28 points of articulation and are now available for pre-order.
DMM GAMES' KAMIHIME PROJECT welcomes Byatis and Shamash in stunning new costumes. The update also includes refreshed Premium Pass benefits featuring exclusive skins and memorial illustrations.
Keio Artman stores along the Keio Line are selling exclusive Keio Line-themed sweets gift sets featuring the beloved mascot characters Keita-kun, Shingo-kun, and the newly debuted Niko-chan from the 2000 series trains.
KADOKAWA's Kujibikido online lottery service brings back the KonoSuba 10th anniversary lottery on February 5th, 2026, featuring nearly life-sized fabric posters, mini art boards with novel cover illustrations, and exclusive collectibles for fans.
Shodoshima Healthy Land Co., Ltd., a company engaged in olive cultivation, research and development, manufacturing, and sales on Shodoshima Island in Kagawa Prefecture, has launched a new olive oil made with domestic lemons.
LINE Yahoo Corporation announces a new collaboration event between the defense battle game LINE Rangers and the anime Record of Ragnarok III, featuring exclusive Rangers and special in-game content.
Footwear brand LOOK n FEEL debuts with UNION TRAINER, a dial-up sneaker combining British trainer aesthetics with 6 features for year-round wear. Pre-orders available on Makuake from February 1, 2026, with up to 35% off.
Manhattan Portage introduces a special collaboration collection featuring Sanrio's beloved character Kuromi, combining the character's dark charm with signature bag designs in a sweet-and-spicy style balance.
Maruyama Coffee releases a special blend featuring a horse motif, the zodiac symbol for 2026, celebrating wishes for vitality and growth.
Matsui Whisky The Kurayoshi 12 Years and The Kurayoshi 18 Years received Category Winner and Gold awards at the prestigious World Whiskies Awards 2026 held in the UK, marking their second Category Winner achievement for both products since 2021.
MAYSON GREY, the renowned Japanese ladies' fashion brand, marks its 40th anniversary with commemorative items and events throughout the year to thank its loyal customers.
Public voting has started for the Mega Man: Dual Override Boss Character Design Contest. Choose from 20 nominated designs to help select 6 winners, with the top design becoming an in-game boss!
The popular cherry blossom cruise on Meguro River, one of Japan's top viewing spots, will return from March 20 to April 12, 2026, offering private boat experiences with CHANDON rosé through the iconic sakura tunnel.
NAGAE+, a lifestyle brand offering comfortable moments through its products, has released a/sym, a compact brass flower vase that transforms between symmetrical and asymmetrical expressions.
Character-inspired perfumes from the romantic comedy manga Nagasarete Airanto are now available for pre-order, featuring fragrances for Ikuto, Suzu, Machi, and Ayane.
Ladies' fashion brand NOELA releases its Spring 2026 collection catalog featuring elegant feminine styles with marine-inspired details and soft neutral tones.
Following the limited-time pop-up shop, OPANCHU USAGI's CANDY PANICHU! collection featuring candy factory-themed goods is now available for online purchase through March 8, 2026.
A・DIMENSION releases a 1/7 scale figure of Ai Hoshino from the anime Oshi no Ko, featuring the character in a charming kimono outfit based on an original New Year illustration. Now available for pre-order at AmiAmi.
Pepper Lunch introduces two exciting calbi menu items starting February 12, 2026. Experience the unique slanted hot plate that creates perfect kimchi fried rice with meat juices.
On January 29, 2026, a new standard color Titanium was added to RIMOWA's popular Classic Suitcase Collection.
ROYCE' Confect is currently selling limited Valentine's Day chocolates with special feature pages on their official online shop. Discover new sweets, Nama Chocolate flavor charts, and Farm to Bar selections perfect for Valentine's gifting.
Hobby Search has started taking pre-orders for Snail Shell's new RPG-09 Pot Mimic, a 1/12 scale action figure with a unique magnetic eye-movement gimmick, scheduled for release in September 2026.
Aeruta, a hybrid action RPG combining dungeon exploration and bakery management, has won the Best Visual Art Award at Taipei Game Show 2026. The game's charming Japanese anime-inspired art style and memorable character designs earned high praise from the judges.
From February 13 to March 12, 2026, SHIBUYA TSUTAYA 6F IP Bookstore will host a limited-time POP UP SHOP for the singer group Seijin Dansei 3ningumi, featuring exclusive Neo China-themed merchandise and in-store announcements.
New plushpal merchandise from the popular BL comic "Sex Drop" by Shikke-sensei is now available for pre-order. The plushies feature Shizu and Tomo in adorable palm-sized form.
Shake Shack introduces the new Chicken Caesar Burger featuring house-made Caesar sauce, along with Caesar Parmesan Fries and Bites, available at all 18 locations from February 4 to late March 2026.
Kose Cosmeport releases limited edition SUNCUT sunscreen featuring Cinnamoroll, Pompompurin, Kuromi, Hello Kitty, and Pochacco designs. Five product types available at mass retailers and drugstores nationwide.
Takeuchi Seiyaku's THE PROTEIN announces a Valentine's campaign featuring their Too Sweet Chocolate Flavor protein, along with easy arrangement recipes from popular social media recipe creators.
The official website for the "Tobu Tojo Line Shinrin-Koen Family Event 2026" scheduled for March 8, 2026, has launched. Registrations for special train tours and various railway experiences will begin in early February.
From January 31 to March 31, 2026, enjoy upgraded gourmet menus and scratch lottery prizes at this limited-time collaboration event.
Premium sweets brand toroa introduces special birthday edition sets featuring their award-winning Toro Nama Cheesecake and rich Toro Nama Gateau Chocolat, now available with celebratory sleeves at their official online shop.
Anniversary cake pre-order site now accepting reservations for special Hinamatsuri-themed cakes. Limited-time strawberry shortcake and milk chocolate cake with festive designs available until February 26, 2026.
Harapecolab introduces Tsuki no Kobutsu Okashi, a unique confectionery set featuring stone-like chocolates and hand-cut kohakuto (amber sugar candy) inspired by lunar minerals. Available for limited time starting January 30, 2026.
Preorder the limited-edition dakimakura pillow covers featuring new yukata illustrations from the anime "You Can't Be In a Rom-Com with Your Childhood Friends!" Available from January 30 to February 25, 2026.
![Umamusume: Pretty Derby Mihono Bourbon [CODE: Glacage] Ver. 1/7 Scale Figure Now Available](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/df9286f5-3884-42a9-a1c8-5c7490c28065.jpeg)
Amiami announces the pre-order for a new 1/7 scale figure of Mihono Bourbon from Umamusume: Pretty Derby, wearing her Valentine's outfit CODE: Glacage. Release scheduled for September 2026.
Tachibana E Liquor Store launches its 97th Whisky Lottery featuring the prestigious Yamazaki 18 Years Old and other premium Japanese whiskies. Limited to 466 entries at ¥3,980 plus shipping.
ZEPETO, the avatar social platform operated by NAVER Z Corporation, kicks off a special event celebrating the 30th anniversary of The Walt Disney Company & Pixar Animation Studios' Toy Story film, starting January 30, 2025.
Starting February 1, 2026, Andersen Group bakeries across Japan will release Fastelavnsbolle, a traditional Danish pastry enjoyed during Fastelavn, the spring-welcoming festival. The lineup includes a modern version from Andersen Denmark that won top honors in 2023.
ASICS Japan releases the PRESTIGE NEO tennis shoe series featuring superior fit and durability to support quick movements on the court. Available in four models for all-court and omni/clay court surfaces starting February 5th.
AMNIBUS has launched a new collection featuring eight characters from Attack on Titan, with botanical-themed illustrations on desk mats, pouches, acrylic stands, badges, and more merchandise items.
Belkin introduces a versatile magnetic charger that transforms from pad to stand mode, offering 25W Qi2 fast charging for iPhone and Apple Watch with innovative cooling technology.
Belle Maison launches the first wave of original birthday merchandise for Blue Lock protagonist Yoichi Isagi, featuring made-to-order items celebrating his April 1st birthday.
Burger King® releases two new winter burgers in the popular Big Mouth series, combining flame-grilled 100% beef patties with rich white cheese sauce and Gouda cheese. Available from January 30, 2026.
Caffe Veloce announces the release of five new black cat eco bags on February 5th, celebrating Cat Day on February 22nd. Each bag features unique designs with four different pattern options per bag.
arma bianca's online store AMNIBUS begins taking pre-orders for 10 types of Case Closed merchandise, including the Trading Ani-Art 10th Series, featuring characters like Conan Edogawa, Ai Haibara, Ran Mouri, and more.
A new insulated cooking pot that uses cork's natural heat retention to continue cooking after turning off the heat is now available, offering hands-free simmering with reduced energy costs.
TSUGI, a local creative company based in Sabae City, Fukui Prefecture, has unveiled 14 new items from F-TRAD MADE, a project that bridges Fukui traditional crafts with contemporary lifestyles. These products showcase techniques from seven nationally designated traditional crafts including Echizen lacquerware, Echizen washi paper, and Wakasa-nuri chopsticks.
HoYoverse announces the start of Ver.3.8 Phase 3 for space fantasy RPG Honkai Star Rail, featuring limited 5-star characters Aglaea and Sunday in rerun Event Warps. New in-game events also begin during this phase.
The first pop-up store for the latest Love Live! series project, Ikizulive! Love Live! Bluebird, will open at Tokyo Anime Center in DNP PLAZA SHIBUYA from February 13 to March 1, 2026, featuring exclusive merchandise and special bonuses.
Calbee's Jagabee brand teams up with bonito flakes specialist Ninben to launch a new umami-rich salt flavor featuring authentic hon-kare katsuobushi powder, available at convenience stores nationwide from February 9, 2026.
Kameoka City in Kyoto Prefecture is recruiting participants for the samurai parade at the 53rd Kameoka Mitsuhide Festival on May 3rd, 2026. Experience becoming the legendary warlord Akechi Mitsuhide in full authentic armor.
Koikeya is offering a unique Valentine's alternative with its "Nama-Chee" cheese pies, targeting those looking for savory gifts instead of sweet chocolate.
The second volume of the Let This Grieving Soul Retire! online lottery features exclusive illustrations by manga artist Rai Hebino, offering fans special tapestries, acrylic plates, and collectible items.
CAPCOM Store announces new Palico merchandise from Monster Hunter Wilds to celebrate Cat Day on February 22nd, featuring mascots, tote bags, stickers, and more.
Bandai Namco Experience announces a special campaign running from February 13 to March 22, 2026, at Namco amusement facilities and online crane game service, featuring exclusive prizes and bonuses to celebrate the movie release.
Niconico reveals the top 10 most popular winter 2026 anime based on early streaming performance. Jujutsu Kaisen Season 3 claims the top spot, followed by Fate/strange Fake and Frieren Season 2.
The fifth installment of the popular PukaPuka Series features adorable baby otter figures that float on water. These realistic capsule toys are available at vending machines across Japan starting mid-January 2026.
Thank You Mart will release exclusive limited-edition items featuring popular Sanrio Characters in trendy 3D-style designs, including Hello Kitty, Cinnamoroll, Kuromi, Hangyodon, and Pompompurin. All items priced at 390 yen (tax included 429 yen).
Santa Maria Novella introduces a luxurious mini candle box set featuring three signature fragrances, available at Isetan Shinjuku from February 7 and nationwide from February 13, 2026.
The popular puzzle game app Snoopy Drops is hosting a Valentine Present Campaign with chances to win exclusive Snoopy merchandise and in-game items for over 20,000 participants.
Sushiro launches an exciting collaboration with the popular anime series JoJo's Bizarre Adventure: Stardust Crusaders, featuring exclusive merchandise and limited-edition menu items across all locations nationwide.
The convenience store print service for TV anime The Holy Grail of Eris expands its lineup with new bromides and stickers featuring characters Enrique and Cecilia, bringing the total to 6 characters.
TISSOT announces new models in the PRC 100 Solar collection, featuring innovative solar technology and striking new color options including yellow gold PVD combinations and ice blue dials.
Arma Bianca has launched pre-orders for 11 types of To Be Hero X merchandise on their online store AMNIBUS, featuring trading badges, acrylic tiles, illustration cards, and desk mats.
Woodford Reserve launches The Wonderful Race 2026, a cocktail competition for young bartenders themed around creating seasonal Old Fashioneds that showcase the bourbon's signature 200+ flavors and aromas. Applications open from January 28 to February 25, 2026, with the Japan Final taking place on March 30, 2026.
Suntory launches a renewed version of Akadama Punch Can with enhanced flavor and retro-modern packaging design starting April 7, 2026.
Rainmakers Co., Ltd. launches anummy, a new damage hair care brand designed to help you grow beautiful, resilient hair through daily care.
Azumino Tea Kochouan begins pre-sale of their winter specialty, Matcha Terrine, featuring premium Uji matcha in a rich, smooth dessert featured in anan magazine's chocolate special.
Suntory introduces two new bottled coffee drinks designed for modern lifestyles. The BOSS STAND ICED BLACK and ICED LATTE feature smooth, less bitter flavors while maintaining coffee satisfaction, launching February 3rd.
Five artists showcase uniquely charming stuffed creatures with bold personalities at Bunkamura Gallery 8/ in Shibuya from February 1 to February 15, 2026.
The globally celebrated live concert series featuring candlelit performances of classical music launches in Yokkaichi, with inaugural shows paying tribute to Joe Hisaishi scheduled for late January.
A special collaboration between the popular detective manga Case Closed and Hobonichi Techo brings planners and stationery featuring over 300 original illustrations. The Hobonichi Techo 2026 spring collection launches February 1st, 2026.
THANKYOUMART launches its first collaboration with the hit anime Cells at Work!, featuring 16 items of character merchandise all priced at ¥390 (tax incl. ¥429). Pre-orders begin January 28th online, with in-store sales starting late February 2026.
Kamakura-based chocolate brand CHOCOLATE BANK introduces two limited-edition ice cream flavors at Seven-Eleven stores nationwide starting February 3rd. The lineup features a waffle cone with cacao fruit and a luxurious chocolate banana parfait.
Demel, the renowned Viennese confectionery established in 1786, launches its Valentine 2026 collection featuring elegant chocolates and traditional sweets with a theme of "Elegance Played by Tradition."
The RPG game Detarikiz: Tokubetsu Boueikyoku Taiin no Nichijo introduces new member Minato Moegi. To celebrate, a campaign offering a total of 1000 gems and a 10-pull gacha ticket is underway.
Dinto, a popular Korean cosmetics brand, releases four new shades of its hit long-selling Blur-Glowy Lip Tint at variety stores across Japan starting February 3, 2026.
From February 2 to 15, 2026, Domino's Pizza is offering a free dessert with orders over ¥4,000. Choose from Fondant Chocolate, Custard Pie, or Rich Chocolate Shake to complete your Valentine's Day celebration.
IGG announces that Doomsday Last Survivors has surpassed 100 million player shelters worldwide and launches a special gift code distribution and gold bonus campaign to celebrate this milestone.
To commemorate the 15th anniversary of DREAM C CLUB ZERO, new merchandise featuring host girls from the DREAM C CLUB series is being released by Nijigen Cospa, including acrylic keychains and pass cases.
Earth Pharmaceutical launches adorable mosquito repellent collaborations featuring Sanrio's popular characters Cinnamoroll and Kuromi, combining effective protection with cute design.
FLO Prestige announces festive Hinamatsuri (Doll's Festival) limited sweets available from February 28 to March 3, 2026. The collection includes elegant strawberry decoration cakes, peach tarts, and petit cakes perfect for celebrating the traditional Japanese festival.
Fran's Chocolates introduces the 2026 WHITE DAY COLLECTION, featuring new Chewey Cookies and a curated selection of baked goods perfect for gifting. Sales begin in March 2026.
MegaHouse releases a new Look Up series figure of Kaedehara Kazuha from Genshin Impact. Pre-orders now available at AmiAmi with expected release in late November 2026.
The popular anime series A Gentle Noble's Vacation Recommendation will release its Blu-ray & DVD BOX set on April 24, 2026, featuring luxurious bonus content and exclusive store-specific purchase bonuses.
The manga anime adaptation of Gonron Egg, currently serialized in Weekly Shonen Jump, has been released on the Shonen Jump Channel, featuring voice actors Mutsumi Tamura as Gonron and Yumiri Hanamori as Oma.
Contents Seed Inc. has launched online sales of merchandise from the Style of Hiroshi Nohara's Lunch × THE CHARA CAFE STAND collaboration on THE CHARA online store starting January 28, 2026.
Horin Love Books is holding a special campaign to celebrate the release of Tsuchida Haru's latest comic, offering fans a chance to win an autographed color proof through a lottery.
A special cherry blossom dining experience will be available on the 11th-floor terrace of Hotel Indigo Tokyo Shibuya, featuring cherry-inspired pizza, desserts, and cocktails surrounded by pink illuminations and sweeping Shibuya views.
Imabari Kinsei introduces Chocolat Luxe, a luxurious towel series featuring cacao-dyed organic cotton. Available from late January 2026, the collection includes handkerchief towels, face towels, bath towels, bath ponchos, bibs, and belt covers presented in elegant gift boxes.
Innisfree is releasing a limited edition Cherry Blossom version of their popular No-Sebum Mineral Powder, featuring pink-tinted powder with twinkle pearls and a delicate floral scent, available from February 1st.
Keio Inc. has released an original 4-cut photo holder that lets you store and carry your favorite photo booth prints in style, perfect for fan activities and events.
Morinaga Milk Industry releases a limited-edition Lipton beverage featuring the elegant aroma of honey and the deep, rich taste of milk in a royal milk tea format.
LOGOS, a popular Japanese outdoor brand, has released three new colors (green, pink, beige) of its Vacuum Hot & Cold Pet Bottle Cylinder, featuring full vacuum insulation technology that keeps drinks cold or hot for extended periods. The bottle holder accommodates sizes from 370ml to 670ml and works with canned beverages.
Louis Vuitton unveils a vibrant selection of wallets and leather goods to bring colorful joy to everyday life in 2026, featuring special anniversary items celebrating 130 years of the iconic Monogram canvas.
Discover the perfect gifts for special moments with loved ones from the Louis Vuitton Valentine's Women's Gift Selection.
The popular dress-up game Love Nikki-Dress Up Queen!, which has surpassed 100 million downloads worldwide, will host a collaboration event with illustrator Aki Akane starting January 27th. Exclusive collaboration set outfits White Moon Skeleton and Black Night Source will be available.
MD Holdings introduces Tai no Aburi-yaki, a premium seafood snack combining three varieties of sea bream with a sweet, savory glaze and aromatic charred finish. The product launches nationwide on March 2, 2026.
New 2026 designs featuring Little My's composed face arrive as part of the annual March 1st Little My Fair. Products include mugs, cushions, bags, and various lifestyle items.
Morozoff Confectionery is releasing limited-edition chocolate sweets perfect for Valentine's Day. From rich chocolate pudding to elegant cakes, these treats are ideal for treating yourself or gifting to someone special.
Triton Foods introduces a new flavor to its popular Mugen Nori Series, featuring premium Seto Inland Sea seaweed seasoned with luxurious nodoguro (blackthroat seaperch) dashi salt. The series has now surpassed 3.6 million units in cumulative sales.
R.project's camping site search and reservation platform 'Nap' revealed the winners of the Nap AWARD 2025, recognizing Japan's most popular campsites across three categories.
New Era, the global sports and lifestyle brand, releases its debut collaboration collection featuring three beloved candy brands—Mentos, Chupa Chups, and Frisk—on February 5 at New Era stores and the official online store.
Nalkonal LLC has officially launched the smartphone game Nintama Rantaro: Futtobi Puzzle! no Dan Again! on January 28, 2026, featuring an action puzzle adventure with mini versions of beloved characters.
Faith Inc. has begun accepting pre-orders on Rakuten Market for a limited edition metal keychain featuring the iconic Nissan Skyline GT-R (BNR34), with only 5,000 units being produced.
Connect with regional nature through eating. NOYAMA Inc.'s new Chikyu Gibier features Yezo sika deer from Mukawa, Hokkaido in beautifully illustrated cans, available on Makuake from January 27, 2026.
Nuvielle Co., Ltd. has launched "NUVIELLE," a luxury towel brand from Japan that pursues quality that quietly complements daily life, on January 28, 2026 (Wednesday), with sales starting on the same day through the official e-commerce site.
The Obungu to Issho POP UP SHOP opens at Shinjuku Market Space on February 19, 2026. New merchandise featuring pastel pop versions of the characters, including mascot keychains, will be available.
Ragnarok M Eternal Love kicks off a new seasonal event featuring daily login bonuses, enchantment materials, and Valentine-themed equipment spanning three periods from January 27 to February 28, 2026.
récolte has announced the launch of the Automatic Cooking Pot Large, capable of making up to 800ml of soup, starting March 10, 2026 (pre-orders begin February 17).
Seven-Eleven Japan introduces a delightful Valentine's lineup featuring Japanese and Western sweets themed around blissful texture chocolate, including collaborations with popular confectionery brands.
Kujukushima Senbei, a beloved Nagasaki confection since 1951, releases its spring edition featuring hand-glazed cherry blossom designs. Available February 1st at select stores across Nagasaki.
Nippon Columbia will showcase two titles at Nintendo of Taiwan Co., Ltd.'s booth during Taipei Game Show 2026. Visitors can try both Sumikkogurashi Create a Wonderful Sumikko Island! and the upcoming Bang! Bang! Bandits Nintendo Switch 2 Edition.
Techcronoss, a cross-heroine RPG where four time periods intersect, has added new characters Lily and Koharu to its pre-registration gacha. A My House screenshot campaign is also underway with original playmats up for grabs.
Teddy Bear Time, a weight bear specialty store, marks its 24th anniversary and surpasses 110,000 units in total sales, representing cherished moments of family bonds and gratitude.
Tescom Electric Co., Ltd. announces the February 2026 launch of the Protect Ion Hair Dryer TD361A, featuring powerful airflow and ion technology for quick drying and beautiful hair.
Universal Music releases the third installment of the Tokyo Disney Resort music compilation series, featuring 10 tracks including 3 first-time releases and 5 first-time CD releases celebrating the resort's 2025 seasonal entertainment.
Tachibana E Liquor Sales launches a special Valentine's whiskey lottery with 466 bottles available. The grand prize includes the legendary Hakushu 25 Years Old, along with other premium Japanese whiskies like Yamazaki 12 Years and sought-after single malts.
Japanese lifestyle brand Wamonoya Kaya collaborates with contemporary ukiyo-e painter Suzuki Hyottoko on a unique collection featuring household appliances and everyday motifs in traditional ukiyo-e style. The 12-item lineup includes aloha shirts, reversible jackets, and traditional Japanese goods, bringing humor and color to modern living.
German glass storage container brand WECK has teamed up with Italian chocolate brand Caffarel to launch a special collaboration collection. The items are now available for pre-order on the marcs STORE official e-commerce site, featuring classic European brands perfect for Valentine's gifts.
To celebrate the March 6, 2026 Japanese release of Wicked: For Good, 20 official design T-shirts are now available on Amazon Merch on Demand, featuring character portraits and playful designs.
Tansu no Gen releases a new office chair combining high-end functionality with sophisticated interior design. The WindeX OFFICE CHAIR features 4D armrests, elastomer-infused mesh, and an elegant one-tone design available in three colors.
Yamazaki Jitsugyo has launched a series of new home products, including microwave-safe cooking trays with connectable design, discreet pest control covers, and elegant key and jewelry trays.
Fukkan.com has launched a crowdfunding project featuring brand-new original replica artworks by renowned monster artist Yuji Kaida to commemorate the 60th anniversary of the Ultraman series. The project offers limited-edition B3-size high-quality replicas of two new artworks.
Oyatsu Company launches a new limited-edition Baby Star Ramen snack featuring spicy black pepper flavor, combining crispy noodles with savory peanuts for the perfect beer pairing
Starting January 27, 2026, select Don Quijote, Apita, and Piago stores are releasing a special puff snack featuring original clear cards from the anime Dark Moon: The Blood Altar, with 16 different designs including rare holographic cards.
![New Release! Looks Like a Mandarin, Tastes Like Chocolate - "Mikan Chocola-zome" [Winter Limited] - Kuzefuku's Japanese-Style Chocolate for a Distinctive Valentine's Gift](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/d8d332af-f347-4554-8214-890519758626.jpeg)
Kuzefuku Shoten introduces a new winter-limited confection, "Mikan Chocola-zome," featuring freeze-dried Satsuma mandarins infused with white chocolate. This unique sweet offers a surprising contrast between its citrus appearance and rich chocolate flavor.
Sacri, a bakery pre-order service, celebrates its 5th anniversary with Oyasumi Bakery - limited-edition huggable bread pillows inspired by signature items from top bakeries across Japan.
Fashion brand LOWRYS FARM announces its debut houmongi collection, blending traditional kimono elegance with modern design sensibilities through a partnership with kimono specialist Kyoto Marubeni.
E-Come Group has released the MLB PIGMENT TOTE BAG SERIES featuring vintage-look bags with bold team logos. The collection includes popular teams like the New York Yankees and Los Angeles Dodgers, available nationwide for ¥3,090.
All Hearts Company's Nekoneko brand launches adorable new hachiware-patterned cat-shaped scones in cocoa and strawberry flavors starting February 2, 2026, available at Ministop stores nationwide and Nekoneko locations.
Contents Seed releases new merchandise from the popular PALE TONE series featuring characters from the TV anime REBORN!, including glitter badges, hologram badges, acrylic stands, and more.
Sapporo Breweries launches Sapporo Sakura Beer, a limited-edition brew inspired by a historic brand from 1913, blending savory richness with a crisp finish.
The delicious strawberry season has begun. Seibu Shibuya's food hall features limited-time strawberry sweets, fruit sandwiches, mochi, and Valentine's chocolate treats throughout February.
Starbucks Japan launches a luxurious affogato-inspired Frappuccino® featuring rich chocolate and espresso flavors, available from January 28, 2026. The drink includes a waffle cookie for dipping and offers a premium Valentine's experience.
A special bunko anthology collecting the thrilling first chapters of Ishinomori Shotaro's iconic transformation hero manga, including Kamen Rider, Gorenger, and more, is now available to celebrate the 55th anniversary of Kamen Rider's birth.
New character goods for the classic shooting game series TriggerHeart Exelica are coming in May 2026. The collection includes desk mats, cushion covers, die-cut stickers, and trading can badges.
Yamamotoyama releases an ultra-premium gyokuro tea made from rare hand-picked leaves from Uji Ogura, the birthplace of gyokuro. Limited to 800 pieces, this winter-aged tea recreates the passion of 1835 when gyokuro was first invented.
A new limited-edition bath ball featuring Mickey and Pluto in Children's Day designs debuts at Akachan Honpo stores nationwide starting January 30, 2026.
This is CHIFFON CAKE. brings back the popular Choco Mint Chiffon cake in limited quantities starting January 26, 2026, just in time for Chocolate Mint Day on February 19.
Bandai Namco Filmworks launches a new Blu-ray series featuring iconic anime titles in oversized 32cm x 32cm jackets, starting with Gundam trilogy, Ghost in the Shell, Space Battleship Yamato, and Love Live! The School Idol Movie
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting orders for six new Racing Miku 2025 Ver. products from the Hatsune Miku GT Project, including full graphic T-shirts and other items from the Ani-Art Series 2nd collection.
arma bianca has launched an online lottery featuring newly illustrated cheerleader versions of characters from the TV anime Hikaru no Go, available on DRAW!DRAW! starting January 21, 2026.
AMNIBUS has begun accepting orders for six new Hikaru no Go merchandise items, including trading hologram badges, card stickers, bromides, and BIG acrylic stands featuring memorable scenes from the popular anime.
The arcade game THE IDOLM@STER TOURS announces its 4th major update featuring Ranko Kanzaki from CINDERELLA GIRLS and Mizuki Makabe from MILLION LIVE!, along with new songs, 93 original cards, and special SP Parallel cards.
RAIN JUNGOLD releases a K24 pure gold zodiac charm "Leaping Horse" (approx. 1g). A finger-sized amulet symbolizing momentum, leap, and rising fortune for the Year of the Horse. Available now with pre-orders accepted.
Global cutlery manufacturer KAI Corporation releases a new multi-function silicone storage bag featuring a wide opening design. Made from 100% platinum silicone, it can be used for food prep, cooking, and storage across all temperature ranges.
To celebrate VTuber Karasuma Pyoco's birthday on January 27th, 2026, special limited edition voice sets will be available for purchase at the APPLAND OFFICIAL SHOP.
Two seasonal variations of Kewpie's best-selling Roasted Sesame Dressing return in February 2026 - Yakumi Ponzu and Spicy Chili Oil flavors designed for versatile use beyond salads.
Japanese botanical lifestyle brand MARKS&WEB releases its annual limited edition Yuzu/Iyokan body and hand care series on January 29, featuring citrus essential oils from Tokushima's Sanagochi Village.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for five Minato's Laundromat product lines including Trading Acrylic Stand vol.2, Trading Connectable Acrylic Keychain, Trading Heart-Shaped Can Badge, Trading Instant Camera-Style Illustration Card vol.2, and Parts-Attached BIG Acrylic Stand.
Mizkan launches "Chilled Ramen Soup - Yuzu Scented Chicken Salt Broth" on March 11, 2026, featuring refreshing yuzu aroma and rich chicken broth flavor perfect for hot summer days.
A limited-time official shop for the theatrical release of Mobile Suit Gundam - Hathaway's Flash - The Witch of Circe opens in Shibuya on January 30, 2026, featuring exclusive merchandise, mini-games, and original character illustrations.
Eiko Co., Ltd. announces the nationwide release of My Hero Academia "Buruburuzu" Plush Mascots Series 2, featuring seven popular characters including heroes and villains, scheduled for June 2026.
Sync Innovation Co., Ltd. has begun pre-orders for merchandise from New Gintama The Movie: Yoshiwara in Flames, featuring the popular mochocho design series with adorable running character illustrations.
UHA Taste Sugar Co., Ltd. has released "Ninja Meshi Musou Energy Drink" containing KOBELCO's proprietary Gold Euglena ingredient. The third installment in the popular hard-textured gummy series is now available at convenience stores nationwide starting January 26, 2026.
Iwatani Corporation launches a new premium hand soap featuring 100% natural essential oils, plant-based cleansing ingredients, and rich moisturizing components for a luxurious hand-washing experience.
SEGA announces the release of 12th anniversary merchandise for Puyo Puyo!! Quest, featuring characters from the popularity poll. Pre-orders open today.
Sankt Gallen releases a seasonal beer flavored with cherry blossoms and leaves, offering the aroma and taste of sakura mochi. Available from mid-February to mid-April.
To commemorate the 25th anniversary of Plasmacluster technology, Sharp has launched limited edition models of the Smoome hair brush featuring beloved Sanrio characters including Hello Kitty, Cinnamoroll, and Kuromi.
Plecia Co., Ltd. launches a sweet potato fermented plant-based yogurt made from Hokkaido sweet potato paste at AEON stores nationwide starting January 28, 2026.
The Blanket Cats (Asahi Bunko) by Kiyoshi Shigematsu is now being sold at bookstores across Japan with a special US edition cover design.
Tirol Choco Corporation launches a new premium chocolate recreating the rich flavor of Vienna's traditional Sachertorte cake, featuring apricot sauce and brandy notes. Available from February 2, 2026.
WAVE's POP UP PARADE BEACH QUEENS series introduces Rikka Takarada from Gridman Universe in an exclusive swimsuit design by Curtain Damashii. The L size figure is scheduled for release in June 2026.
Koikeya's popular "The Kunshio" series introduces a winter-exclusive flavor smoked with apple wood chips, available in limited quantities through the Koikeya Online Shop starting January 22, 2026.
Asobiholic Co., Ltd. has announced the upcoming release of a demo version for their free-to-play sandbox MMO 'Neden', featuring early access to the Deathmatch Mode.
WE ART DOING's X-ray FeiFei illustration by FKEY finished figure is now available for pre-order at AmiAmi. The figure features a magnetic base and UV-reactive skeletal details.
Starting January 20th, 7-Eleven stores nationwide are rolling out a comprehensive sweets lineup renewal featuring fresh packaging designs and new products under the "Shiawase Shokkan" (Happy Texture) concept, including Valentine's Day chocolate treats.
Akagi Nyugyo relaunches the popular Milcrea Tenku no Matcha bar ice cream with increased matcha content for an even richer flavor combination.
Major hobby retailer AmiAmi is now accepting pre-orders for both deluxe and standard editions of the Azur Lane Franklin 1/6 scale figure in her Nurse Heart-Throbbing Medical Chart Ver.
BABY THREE plush mascots with distinctive big eyes are now available in Japan. These blind box collectibles feature unique expressions and paint details, making each one truly one-of-a-kind.
BAKE INC.'s sweets web media CAKE.TOKYO unveils the second edition of their Hitokuchi no Fukei project, bringing regional flavors to life with Izumo Matcha Tigré made from 100-year-old tea garden's premium green tea.
Barneys New York presents a curated Valentine's Day gift selection for 2026, featuring exclusive chocolates, traditional sweets with Japanese flair, and luxury caviar items.
Animate releases new Blue Lock merchandise featuring original Valentine-themed illustrations of Isagi, Rin, and six other characters, with special foil-stamped message cards available as store bonuses.
The popular Peaceful Macaron collaboration between patisserie BOUL'MICH and food artist Izumi Kamoshida enters its second year with new seasonal flower designs symbolizing peace and gratitude.
EKAL, a brand connecting daily life with nature through lakeside living, is re-releasing the popular collaboration bag with CARIBOU Mountaineering in new 2026 SS colors.
Village Vanguard Online Store is now offering exclusive collaboration merchandise featuring cosplayer and gamer Chukimeroday. Pre-orders are open from January 22 to February 5, 2026, with items expected to ship in mid to late April 2026.
Bandai Namco Experience is hosting the "Disney Campaign in Namco Valentine's 2026 - GO FOR IT!" from January 30 to March 2, 2026, at Namco amusement facilities nationwide and Namco Online Crane.
British footwear brand Dr. Martens introduces two new collections for the 2026 Spring/Summer season, featuring distinctive white contrast stitching and premium leather designs.
The mobile card RPG Eve of Oblivion celebrates its half-anniversary with special campaigns, new awakened forms, and a major Ver1.5 update featuring refreshed daily content and new PvP modes starting February 5, 2026.
FamilyMart's popular Convenience Wear line welcomes a new beige color option for its best-selling zip-up jacket and jogger pants. A 50% off clearance sale runs from February 3 to 28, 2026.
Ferragamo launches a visual celebration honoring Italian excellence, craftsmanship, and iconic figures, featuring the legendary Tramezza shoe and ski champion Alberto Tomba.
Lifestyle brand Afternoon Tea LIVING launches a special collaboration with Flora Notis JILL STUART, featuring a new Cherry Blossom & Afternoon Tea Blend fragrance collection available from February 20, 2026.
Four Seasons Resort Lanai on Lanai Island, Hawaii has launched "Embody Gratitude," a new wellness program for 2026 that promotes mind-body harmony and personal growth through seasonal themes.
Fukusuke Corporation will release a new line of socks featuring the beloved Koala's March chocolate snack character. The collection includes five styles across men's, women's, and genderless sizes, available from late January 2026 at department stores and the official online store.
Furuichian, a sushi chain operating in department stores and shopping centers nationwide, is holding a special Crab Fair from February 11 to 24, 2026, featuring new crab and salmon roe chirashi sushi and a special crab assortment.
Danish fashion brand Ganni unveils its second collaboration with The Walt Disney Company, showcasing a 16-piece capsule collection starring Daisy Duck alongside a limited-edition fanzine, launching globally from January 19, 2026, and in Japan from February 6, 2026.
The popular collaboration cake between Ginza Cozy Corner and Lotte returns from January 30th with an enhanced recipe featuring fresh berries on top.
The latest installment of the Himitsu no AiPri arcade game launches on February 5, 2026, featuring new Princess Buzrium Change transformation and special collaboration cards.
The serialization of "Hokou Danshi The Comic" has begun on Comic Earth Star. This manga adaptation brings the popular voice drama project to life with engaging characters and educational romance.
Bandai Namco Experience releases new Personal Pub Mirror collectibles featuring Fuka Asano and Kate from The Idolmaster Cinderella Girls, available for pre-order starting January 22nd with delivery in April 2026.
KURAND Co., Ltd. begins sales of "Serious Domestic Orangecello," a Japanese take on the traditional Italian liqueur made entirely with domestic ingredients
JIMOTEIN, a social good protein brand focused on regional revitalization, has released a new beet protein flavor made with 100% plant-based soy protein. Each bag contains a generous 1.2kg of domestically grown beets from Asagiri Town, Kumamoto Prefecture.
Art merchandise manufacturer KenElephant reveals its latest lineup of collectible capsule toys, featuring popular artists and beloved characters, set to launch at retailers and online stores in May 2026.
Kirin Beverage introduces "Kirin Delicious Immune Care Ceramide Plus," a functional food combining plasma lactic acid bacteria for immune support with rice-derived glucosylceramide for enhanced skin barrier function, launching March 3rd nationwide.
Kirin Beverage introduces two new functional beverages featuring Plasma Lactic Acid bacteria, offering refreshing hydration with immune support and essential vitamins.
The European donut brand LA PANADERIA DOTS brings back its Valentine's limited brand DOTS FOR CHOCOLATE LOVERS with chocolate-flavored donuts and four exclusive limited flavors at department stores and commercial facilities across Japan from late January through the Valentine's season.
G.O.P Inc. has released District 13 Part 5 of the main story in the strategic RPG Last Origin, along with a new mermaid-inspired skin for the battle unit Emily.
Harapecolab's popular birthstone-themed ice cake returns for February 2026. The limited-edition Birthstone Tart - February Amethyst features hand-carved agar candy resembling the purple gemstone, layered over ricotta cassata cream with pistachios, cashews, Belgian chocolate, and raspberry accents.
LOWRYS FARM releases a special collaboration collection featuring beloved character Chiikawa, offering 10 types of cute fashion items including pajama sets, sweatshirts, and fluffy setups perfect for relaxing at home.
AMNIBUS, an online store specializing in anime and manga merchandise, has launched pre-orders for 14 new product types featuring original illustrations by MAE sensei from Kioku no Kaibutsu (The Monster of Memory) and Fureai Lesson Keiyaku.
Hachette Collections Japan launches "Mofusand Cross-Stitch," a partwork series featuring the beloved character by illustrator Juno. Launching February 18, 2026.
Starting January 22nd, a limited-time collaboration store featuring adorable Mofusand characters surrounded by beautiful flowers opened on the 3rd floor of Shibuya Sakura Stage. New drawstring pouches and crystal keychains are now available, along with popular plushies.
Ken Elephant announces the release of big-size flocked figures from the popular mojojojo series in May 2026. Pre-orders are now open for this collector's edition featuring 6 adorable characters.
arma bianca launches pre-orders for an exclusive birthday set featuring new photos of Manaka from Negative Happy at their online merchandise store, AMNIBUS.
Nalkonal LLC announces the official service start date for the smartphone game Nintama Rantaro Futtobi Puzzle no Dan Again on January 28, 2026, with release commemoration campaigns.
Lifestyle brand one'sterrace is holding an in-store event featuring a large collection of OSAMU GOODS at locations across Japan from January 28 through March 1, 2026.
Animate releases a special collection featuring acrylic keychains, character hangers, hair accessories, and more to commemorate the anime's 20th anniversary. A commemorative fair with exclusive bromide gifts and an only shop event are also planned.
Konami Digital Entertainment's PROJECT ZIRCON has begun trial version game development after reaching 20,000 X followers. Participate in game creation via Discord and meet the newly selected official VTuber, Rune Salois.
Popular characters including Natsuki Subaru and Emilia make their debut in the puzzle RPG, featuring special dungeons, exclusive items, and a giveaway campaign for 1,000 players.
KADOKAWA's online lottery service "Kujibikido" is bringing back the popular Rascal Does Not Dream series lottery featuring original illustrations by Keiji Mizoguchi. Sales begin January 29, 2026 at 5:00 PM.
Starting January 28, AEON Fantasy's Kapuebo machines will feature exclusive Sanrio Characters puffy ribbon charms. The collection includes Hello Kitty, Cinnamoroll, Kuromi, My Melody, and Wish Me Mell in adorable aurora-colored designs.
Shadow Beat, a collaborative project between Plott and CoroCoro Comic, releases its second track 'Teen spirits' featuring COMA-CHI and Sitissy luvit, with beats by DJ Mitsu the Beats.
A new pen case combining sheer PVC material with pastel sherbet colors is set to launch, offering both stylish design and practical storage with customizable charm attachment.
Snack Me has launched a rich matcha cookie featuring high-quality Kyoto-grown matcha. Available for a limited time through their online store until February 28, 2026.
COSPA releases limited-edition SNOW MIKU 2026 merchandise including the popular Tsumammare series, spoon & fork sets, and lidded mugs, available at the event in Hokkaido on February 7-8, 2026.
Tinder partners with Paris-based fashion brand EGONLAB to debut a capsule collection during Paris Fashion Week Menswear 2026-27 Fall/Winter, with proceeds supporting the NGO Safe Place.
TOCCA Beauty is relaunching its beloved hand cream collection with an updated Cleopatra fragrance and two new scents, Colette and Lucia, bringing the total lineup to six luxurious options available from February 20th.
Major airports, electronics stores, drugstores, and department stores offer discounts and cashback for UnionPay cardholders during the Lunar New Year season
AMNIBUS online store has started accepting orders for VIRTUAL GIRL @ WORLD'S END merchandise, including trading acrylic cards, badges, bromides, canvas boards, acrylic stands, and posters.
BLITZWAY JAPAN announces pre-orders for a 1/12 scale action figure of Wally from the iconic Where's Wally? series, starting January 23, 2026 at 11:00 AM. The figure features various posing options and travel accessories.
X PLUS Co., Ltd. announces the launch of XMUSE, a new brand specializing in beautiful girl figures and plastic model kits, with a monitor campaign for their first product featuring Alice from GODDESS OF VICTORY NIKKE.
Starting January 23, AEON Retail will launch a full-scale rollout of approximately 900 lifestyle products, focusing on storage items, bedding, and more across about 280 stores nationwide and online.
AMI Paris presents its Fall/Winter 2026 collection, marking the brand's 15th anniversary with a colorful and inclusive showcase that returns to its roots while opening a new chapter.
animate is launching a book cover illustration contest on Pixiv starting January 22, 2026. Winning designs will be used on book covers distributed at animate stores nationwide, with cash prizes and poster displays for winners.
The popular Barrier UV series from Aqua Savon introduces adorable Rilakkuma-themed sunscreen gel and spray, featuring the characters relaxing in the ocean. Available for pre-order from February 5, 2026.
Belle Maison and the PEANUTS FRIENDS CLUB unveil their second collection featuring six new storage items designed from fan feedback, including plush storage bags and display cabinets.
CELFORD launches its latest spring collection with actress and model Rinka Kumada, showcasing elegant designs that transform everyday moments into special occasions.
The popular Chiikawa smartphone app announces its participation in the 2026 Sapporo Snow Festival, featuring a snow sculpture, special in-app campaigns, and exclusive on-site novelties for visitors.
IP FOUR Co., Ltd. is set to release the "Esther Bunny Neck Strap Collection" (¥400 per play, tax included, 5 types) as capsule toys at locations nationwide from late January 2026.
A limited-time Fruits Basket pop-up shop opens at PickUp Rankin Shibuya Chikamichi from February 13 to 22, 2026, featuring exclusive new merchandise with original illustrations.
Garmin Japan announces the release of the tactix 8 AMOLED Cerakote, a new multisport GPS watch with Cerakote-coated titanium, tactical and aviation features, and military-grade durability, launching February 5, 2026.
The second collection of pouches and tote bags featuring Gloomy the Naughty Grizzly is now available as capsule toys, launching nationwide in late January 2026.
HAYAMA AROMANCE releases "The Birth of Venus," a new room fragrance inspired by Botticelli's masterpiece, Respighi's music, and the myth of Venus. Available in 50ml and 18ml sizes from January 25, 2026.
Original Hetalia: World Stars merchandise featuring cute balletcore-themed illustrations will be released in late March 2026, including acrylic dioramas, stands, keychains, and stickers.
KADOKAWA's online lottery service Kujibikido is offering exclusive THE iDOLM@STER SHINY COLORS merchandise, including specially illustrated tapestries and collectibles featuring winter-themed artwork.
Kikkoman Soy Foods launches its first-ever children's soy milk "Soy Milk Kids Lightly Sweet Milk Flavor" with popular Pikachu packaging, making it fun and delicious for kids to enjoy nutritious soy milk.
FIVECROSS Corporation has launched a limited-time event in the 3D basketball game Kuroko's Basketball Street Rivals featuring the new character Shogo Haizaki (SF).
The artisanal chocolate brand Le Château returns this Valentine season with its signature copper-pot roasted confections, featuring new additions alongside beloved classics like Noble Rot Wine Raisins and Figs.
The second phase of MapleStory's winter update "ASSEMBLE" launches, featuring job revamps for Hayato and Kanna, a new event, and powerful Ascent Skills.
Finnish design house Marimekko introduces a new bag collection featuring its signature Unikko and Piccolo prints. Available for pre-order on ZOZOTOWN starting February 6, ahead of the general release on February 13.
UNCHAIN Inc. announces the official release of Mousou Shojo, a viewer-participation game featuring the THIRD system that allows viewers to directly intervene in live streams, launching on February 8th with free beta access starting today.
Naris Cosmetics introduces a luxurious tone-up makeup base designed to enhance skin beauty during the spring and summer seasons, featuring lavender color and oil-control technology.
Mitsui Norin's premium tea shop nittoh.1909 is hosting an online tea and chocolate pairing seminar on February 21st, where participants will learn how to select the right tea for different types of chocolate.
Seven-Eleven Japan has launched a new web service that lets you create customized fan support messages in adorable lettering styles. Perfect for concert uchiwa and boards!
AmiAmi announces the release of Oshi no Ko-themed B2 tapestries and acrylic keychains featuring characters in magazine cover designs, scheduled for April 2026.
Commseed Corporation has released the pachinko machine app P Sengoku Otome 7: The End of Sekigahara on the social game Guri Pachi, making it available to all users for free starting January 22nd at 12:00 PM.
Bushiroad releases The Quintessential Quintuplets Card Game Booster Pack Vol.5 Progressing Daily Life and Victory Prayer Decks (5 types) marking the start of the game's 2nd Season with exclusive cards and original artwork.
Wakatsuru Shuzo releases a single cask whiskey featuring Liu Bei design from the Romance of the Three Kingdoms 8 Remake collaboration series, with 292 bottles available.
A new online lottery for School-Live! featuring original illustrations by Sadoru Chiba goes on sale January 29th. Prizes include extra-large sheets, tapestries, acrylic stands, and more exclusive items.
The new CD for the Snow Miku 2026 festival has been released, featuring 9 unique tracks with a "mysterious sweets" theme including the event theme song "SHIAWASE FOR YOU!" by Iyowa.
Elsonic Co., Ltd.'s THANKYOUMART shop will launch a collaboration with the beloved character series Suzy's Zoo, featuring 21 items all priced at 390 yen (429 yen including tax). Pre-orders begin on January 22nd (Thu) at noon on the official online shop, with in-store sales starting mid-February.
Takeshobo STORE launches its spring sale featuring popular Comiket 107 merchandise alongside exciting new releases. The lineup includes exclusive items from Gushing over Magical Girls, Apocalypse Hotel, Made in Abyss, Star Walk, Akagi, and SOGA.
SHISEIDO introduces a limited collection of five pink lip shades with their TechnoSatin Gel Lipstick line, redefining pink for the modern era with vivid, sophisticated colors.
Online sales for the Tokimeki Memorial Girl's Side Plushie Shop have started on THE Chara online store. Previously sold plushie keychains make a comeback. Orders are accepted from January 21 to February 9, 2026.
arma bianca launches pre-orders for six new Tougen Anki merchandise lines on AMNIBUS, featuring botanical-themed designs including acrylic stands, cards, stickers, and badges.
Sync Innovation Inc. launches pre-orders for new merchandise based on the TV anime Tougen Anki Legend of the Cursed Blood. The popular mochochoシリーズ features original chibi character designs with adorable monster costume themes.
IP Four Inc. releases a collection of eco bags featuring the popular SNS characters Whippy & Lappi in capsule toy vending machines nationwide starting late January 2026.
Zojirushi Mahobin releases a new stainless steel cool bottle featuring a Smart Cap design that enables easy opening and quick water intake, optimized for adult sports and active lifestyles.
The eeo Kuji online lottery featuring the TV anime A Gentle Noble's Vacation Recommendation is now available at eeo Store online from January 15th. No losing tickets!
AzuMaker has started accepting pre-orders for new products from the TV anime "Alma-chan Wants to Have a Family!" on the online shop "CharaON!"
Drugstore organic pioneer ARGELAN introduces a new hand soap line featuring 100% essential oil fragrances, along with renewed body soaps and cleansing products.
To commemorate the Tokyo Marathon 2026 on March 1st, ASICS Japan will release special limited edition versions of their NOVABLAST 5 and GEL-NIMBUS 28 running shoes, featuring bold graphics inspired by Japanese craftsmanship.
The bestselling posture correction chair Ayur Chair marks its 20th anniversary with the release of a special limited-edition Ice Gray stool type, following their commemorative 02 model and pressure-dispersion mat.
BASE BREAD Curry, a baked curry bread packed with complete nutrition, gets a major renewal with enhanced spice aroma and tomato sweetness, available from January 27, 2026.
The online lottery for Beauty Pop merchandise launches on eeo Store online starting January 20, 2026. The lineup features official illustration items including protagonist Kiri Koshiba and the SP members.
Calbee introduces a new souvenir snack for the Tokai region, recreating the beloved miso katsu flavor of Nagoya with their signature hard-textured chips, launching January 26, 2026.
Canada Goose unveils its 2026 Lunar New Year Collection, celebrating the Year of the Horse with the signature Carmine Red color and a collaboration with artist Matt McCormick.
Can★Do introduces a delightful new Minnie Mouse series featuring 25 items including blind box charms, mini pouches, and gift bags, starting January 22nd at stores nationwide.
DMM Online Crane Game launches original merchandise for SHIGA BEAT CRUISIN' Vol.3 performers SHOW-WA and MATSURI, including exclusive fan events at the live venue.
Elecom has released a new line of USB Type-C cables featuring magnetic wire that automatically coils for tidy cable management and easy storage. Available in three types, mesh, flat and mesh, and silicone.
AZ Maker has launched pre-orders for new Everyday Host anime merchandise on CharaON!, featuring hologram can badges, acrylic stands, and die-cut stickers.
Felissimo has released the third series of charity products featuring animals from Asahiyama Zoo. Each purchase includes a 100 yen donation supporting both the zoo's operations and wildlife conservation in Borneo's forests through the Borneo Conservation Trust Japan.
Gokurakuyu and RAKU SPA announce their second collaboration with Gakuen Idolmaster, featuring exclusive merchandise, themed baths, special menus, and more across 24 locations starting February 5, 2026.
grounds is releasing miniature versions of their popular shoes as capsule toy straps. All six designs feature the iconic MOOPIE outsole, launching at locations nationwide from January 27th.
Häagen-Dazs Japan introduces a new limited-edition Crispy Sand flavor featuring sweet-and-sour strawberries paired with rich milk ice cream, creating an authentic strawberry milk experience. Available nationwide starting January 20th, 2026.
Ziva Studio launches the icoelle EMS SPA BRUSH, a revolutionary beauty device developed under the supervision of head spa pioneer Yukie Yamamoto. Featuring 224 EMS pins, it targets head muscles for a new approach to facial lifting care.
Mobile accessory brand iFace has announced new protective cases for AirPods Pro (3rd generation) in their popular First Class and Look in Clear series, available for pre-order starting January 21, 2026.
The smartphone game Isekai Kitchen kicks off a Setsubun-themed interior event featuring new costume Raui (Setsubun) and limited-edition decorations.
Shin Nihon Seiyaku introduces a groundbreaking UV makeup base that combines whitening care with SPF50+ PA++++ sun protection in a unique balm formula.
Gray Parka Service launches a new online lottery featuring Lil ala mode characters dressed in adorable black outfits, available January 27 to February 2, 2026.
Prime 1 Studio's Real Elite Masterline unveils a stunning 1/4 scale statue of Mai Shiranui from THE KING OF FIGHTERS '98. Pre-orders start January 20, with release scheduled for May to August 2027.
Gray Parker Service launches the "Wa! Wa! Wa! Souvenir Lottery" featuring Mofusand's adorable cats dressed as lucky charms. The online lottery runs from January 27 (Tuesday) 11:00 AM to February 2 (Monday) 11:59 PM, offering 16 types of fortune-bringing items including BIG lucky cat plushies and daruma mascots.
Japan Import System has launched the New Grove Inception 21 Years Old Vintage 2004, a premium aged rum crafted exclusively from distillates produced during the brand's inception year in 2004.
Underwear brand HIPSHOP releases a new Peanuts Series featuring Snoopy and friends in baseball team uniforms, available for both adults and kids.
The beloved Pretty Series franchise announces its newest project, Onegai Aipuri, scheduled to begin in spring 2026. The logo has been unveiled with full details coming in February.
D-techno Co., Ltd. has launched the A Certain Scientific Railgun WEB lottery on January 20, 2026, featuring adorable maid-themed merchandise from the popular anime series.
Dr. Recella's online food shop Recella Eats is offering limited-time low-sugar Valentine sweets with up to 78% sugar reduction until February 16 at 10:00 AM. New products include eclairs and tiramisu sets, plus their signature nama chocola.
Royal Copenhagen unveils its Spring Collection 2026, featuring delicate Danish wildflowers on porcelain pieces including Easter eggs, vases, and bonbonnieres, celebrating the arrival of spring with traditional craftsmanship.
ZETT Corporation has released two new color variations of ryka's aqua fitness-specialized HYDRO SPORT shoes in mid-January 2026, featuring a fresh spring green base and a popular black base.
A new pen case offering flexible usage with half-open and full-open modes launches in late January 2026. The sleena PENCASE features magnetic closure and external pocket for enhanced functionality.
STELLAR HOLLYWOOD launches its 2026 Spring/Summer collection featuring the new series "WHAT YOU WANT FIND IN YOUR CLOSET" with zodiac horse-themed lucky items and statement baroque pearl accessories.
DMM GAMES announces a snow campaign for Tenshoku Maou featuring login bonuses totaling 10,900 Dragon Stones, new wind attribute attacker Kazamaki Shigure with consecutive attack skills, and the Dark Series equipment set.
The popular Tokyo Banana and Doctor Yellow collaboration is back! Following the instant sellout of their eco bag in 2024, a new tote bag with exclusive keychain launches on January 21, 2026.
TRAVALO JAPAN introduces the highly anticipated New Classic and New Classic Set in a sleek Titanium color, perfect for Valentine's Day gifting. Available from January 20, 2026.
Azumaker Corporation has started accepting pre-orders for new merchandise from the TV anime "The Shiunji Family Children" on their online store "CharaON!".
Year-round wearability meets iconic UGG comfort in fresh new styles
A new winter-limited product combining 100% cacao pure chocolate with crispy persimmon chips made from Nara's Nishiyoshino Fuyu persimmons. The bitter chocolate enhances the natural sweetness of the fruit, creating a luxurious treat without added sugar.
Azumaker has launched pre-orders for new YAIBA: Samurai Legend merchandise on the Chara ON! online store, featuring thick acrylic stands and die-cut stickers.
HorIn Love Books is hosting a special campaign to celebrate the release of Yukiharu's latest comic "Ookii Kimi ga Ichiban Kawaii." Purchase the eligible product and enter for a chance to win a hand-signed A2 poster from the author!
The smartphone puzzle game based on the TV anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has launched a New Year Pickup Gacha featuring characters in festive kimono attire from January 19, 2026.
Arma Bianca begins taking pre-orders for Arknights Rise from Ember x ROUND1 collaboration merchandise through AMNIBUS, featuring exclusive illustrated goods and trading items.
Asahi Beer refreshes its popular Asahi GINON RTD line with enhanced sugar-free taste and updated packaging. A new Gin Soda flavor debuts in Tohoku, while a grapefruit concentrate joins the commercial lineup nationwide from March 31.
Oyatsu Company releases a spring limited edition of Baby Star Ramen Maru featuring a rich plum flavor. The bite-sized snack offers a refreshing sour taste with plum paste infused into the dough, creating an addictive three-stage texture experience.
The popular romance game Bakumatsu Ishin Amakakeru Koi marks its 5th anniversary on January 19, featuring special in-game events, exclusive items, and commemorative campaigns themed around "Weaving an Everlasting Love with You."
The chocolate specialty shop BEL AMER introduces a collection of limited-edition Valentine's cakes, including individual-sized petit gâteaux and shareable entremets, all showcasing rich chocolate flavors and elegant heart motifs.
Cake.jp announces a collaboration with Hypnosis Mic: Division Rap Battle, releasing character-themed birthday boxes, cake cans, and other collaborative sweets featuring all 18 members.
Kikkoman Foods has announced the launch of "Del Monte Pure Fruit Grated Kiwi Mix" on March 16, expanding its popular portable pureed fruit pouch series with a refreshing new option.
Pre-orders have opened for original merchandise featuring scenes and designs from the TV anime "Everyday Host." The collection includes character badge sets, acrylic keychains, and more.
Francfranc will launch a new lineup of lunch items designed to support meal prep habits with time-saving and space-saving features, available at stores nationwide from January 23, 2026.
Gap unveils its Japan-exclusive SAKURA Collection on January 20, 2026, featuring cherry blossom-inspired designs across women's, men's, and kids' apparel and accessories, available at all Gap stores and online.
Garmin Japan announces a new French Gray color for the Venu X1 GPS smartwatch, featuring the largest 2-inch AMOLED display in Garmin's smartwatch lineup and the thinnest, lightest body. The new variant will be available from January 22, 2026.
Shueisha's JUMP Character REMIX series features Golden Kamuy protagonist Saichi Sugimoto with specially selected episodes, exclusive illustrations, and a double-sided poster. Two more volumes follow in February and March.
Amiami announces the fourth wave of MegaHouse's FigUnity series featuring Amate Yuzuriha (MACHU), Nyaan, and Shuji Ito from Mobile Suit Gundam GQuuuuuuX, set for release in late September 2026.
Kagome introduces a new initiative to support local farmers and releases Yasai Seikatsu 100 Fukushima Akatsuki Peach Mix, a limited-edition vegetable and fruit juice celebrating Fukushima's renowned peaches.
The popular Cola flavor of Marosh, Kanro's immersive-texture gummy brand, returns with a fresh lemon twist. Available exclusively at 7-Eleven stores nationwide from January 27, 2026.
Kirin Beverage brings back the popular "Kirin Sekai no Kitchen Kara Torotoro Peach Furunyu" to vending machines nationwide on March 10, following customer votes.
Moonbat launches the kowaza Lightweight Carbon umbrella series, featuring a folding guide for quick storage. The new model weighs only 173g while maintaining sun protection and water repellency.
A special collaboration between Love Live! Nijigasaki High School Idol Club and Karaoke no Tetsujin will take place from February 4 to March 8, 2026, featuring concept rooms, collaboration drinks, exclusive merchandise, and challenge campaigns across nine locations.
Moonbat Corporation introduces two new wind-resistant models to its popular ultra-lightweight umbrella series, featuring reinforced structures that withstand 30m/s winds while maintaining exceptional lightness. New hat collection also debuts.
Marudai Foods will release bite-sized Calpas sausages featuring the SNS sensation PUPPET SUNSUN across all 7-Eleven stores in early February, with nationwide availability planned for April.
Kyodo Nyugyo launches a dairy beverage made with Andes melon from Ibaraki Prefecture, combining gentle sweetness with quality dairy ingredients in a collaboration with FamilyMart and JA Zen-Noh.
AMNIBUS, an online store specializing in anime and manga merchandise, has begun accepting pre-orders for seven new products from MILGRAM, including Trading MV Acrylic Cards featuring Mu's "Pain."
Moonbat Co., Ltd. launches the Miracle Tech Protection, an upgraded version of their world-class compact umbrella featuring 100% sun protection, 100% UV blocking, and waterproof performance, all in an 11.7cm package.
Mos Burger introduces two limited-edition chicken tatsuta burgers for 2026. Garlic Tomato with domestic cream cheese and Japanese-style Umami with lemon. Available from January 28 to mid-March at Mos Burger locations nationwide.
Mos Burger brings back its popular seasonal shake featuring Tochigi Prefecture's premium "Tochiaka" strawberries, available from January 28 to mid-May 2026.
AMNIBUS, the online store for character merchandise, has started taking orders for exclusive My Hero Academia x Tobu Zoo collaboration items featuring original safari-themed artwork of popular characters.
Natural Island, a Hokkaido-based skincare manufacturer, launches two limited-edition spring bath essences on January 23, 2026. Eucalyptus and Fir, and Cherry Blossom and Geranium join the popular Aroma Bath Essence series.
Korean inner beauty brand NE:AR opens a limited-time pop-up store at Shibuya Modi featuring exclusive TWICE Sana trading cards, special pricing, and limited novelty items with purchase.
All Hearts Company introduces spring-limited strawberry products across its bakery brands, featuring the new Neko Neko Shokupan Condensed Milk Strawberry bread with strawberry jam swirls and GUILTY'S Milky Strawberry Cookie with dual strawberry toppings, available from February 15 to March 31, 2026.
Yamakei publishes a new book tracing the life of Toichiro Yamauchi, the legendary craftsman known as "The God of Ice Axes" who supported Japanese mountaineering history with his uncompromising dedication to craftsmanship from the early Showa period. Released January 19th.
Nippon Olive Co., Ltd. has published "Olive & Orthodoxy," a concept booklet exploring olive's historical and cultural significance, featuring an original cover illustration by Mari Yamazaki, creator of "Thermae Romae" and "Plinius."
PONOS Corporation has launched the new mobile puzzle game Puzzle Harvest! Cat Village for iOS and Android, featuring adorable characters from The Battle Cats.
LyuVie, the cosmetic brand from Tokyo's mime eyebrow salon, is relaunching its signature Sakura Lotion on February 14, 2026. The renewed formula combines cherry blossom extracts with fermentation technology and botanical science for moisturized, radiant skin.
The popular platform triple sole series from Shoes in Closet welcomes a new lace-up design. The Platform Triple Sole Volume Lace-Up Shoes 6437 are now on sale as an early spring addition.
Siroca Corporation introduces a new temperature-control electric kettle that allows users to set temperatures in 1°C increments and save two favorite settings for instant recall, set to launch on February 7, 2026.
AppleOne Inc. releases a collection of SpongeBob SquarePants jigsaw puzzles featuring colorful designs in 108, 300, and 500-piece sets, available from January 22nd at toy stores and online shops.
Takara Shuzo Co., Ltd. is releasing a limited-edition kabosu-flavored shochu highball featuring the refreshing citrus from Oita Prefecture. The new drink combines the distinctive rich acidity and unique aroma of Oita-grown kabosu with the dry, crisp taste of Takara's popular shochu highball series.
arma bianca has launched pre-orders for 14 types of Teasing Master Takagi-san merchandise featuring original maid illustrations on their online store AMNIBUS.
This is CASSATA., a specialty cassata shop, introduces the 'Sweet Selection' assortment box featuring three flavors—chocolate, pistachio, and plain—perfect for the Valentine's and White Day gifting season.
THREEPPY releases 42 new Rapunzel-themed products including aroma diffusers, LED lanterns, and eco bags at stores nationwide and DAISO online store starting January 19, 2026.
Tokyu Department Store locations in Shibuya are hosting seasonal events featuring traditional ehoumaki rolls for Setsubun, an extensive Valentine's chocolate event called SHIBUYA CHOCOLATE QUEST, and various pop-up shops showcasing beauty, fashion, and handmade goods.
HAC releases innovative smart sunglasses with built-in speakers, pollen protection glasses with removable silicone covers, and car steering wheel sunshades in February 2026.
Y's introduces a new denim collection featuring timeless designs that embody the brand's signature philosophy of structure, volume, mobility, and presence.
Valkyrion the Magna Warrior from Yu-Gi-Oh! Duel Monsters is making its debut in MegaHouse's MONSTERS CHRONICLE series, bringing the legendary duel to life in figure form.
Tachibana E Liquor launches the 7th edition of its Amazon-exclusive whiskey lottery. The grand prize features the highly sought-after Hakushu 18 Years Old, with other premium bottles including Yamazaki 12 Years Old and Hakushu 12 Years Old.
A unique rooftop kotatsu experience debuts at CÉ LA VI TOKYO's 18th-floor sky terrace, combining traditional Japanese warmth with stunning city views through March 31, 2026.
New merchandise featuring original illustrations from Netflix's Cosmic Princess Kaguya! goes on sale at Animate stores starting January 24, 2026. The collection includes acrylic stands, character badges, support fans, and more, with a special fair offering bonus bromide cards.
Kimono Brain Co., Ltd.'s skincare brand Itoguchi introduces a luxurious overnight lip essence featuring rare green cocoon silk, launching on January 19, 2026, coinciding with the new moon.
The popular mobile game LINE GUNDAM WARS marks its 9.5th anniversary with special campaigns, new Joker MS units, and exclusive rewards for players.
Mizkan releases the sixth installment in its successful Fibee Waffle series, introducing the first savory flavor in response to customer feedback. The new Cheese variety features three types of Hokkaido cheese and is available exclusively through Mizkan's official online store.
New Balance announces the Australian Open 2026 Kit for tennis star Coco Gauff, a collection embodying the beauty of graceful movement and summer spirit. For the first time, fans can purchase versions inspired by Coco's custom kit.
SEGA announces the start of the Puyo Puyo series' 35th anniversary "Dairensha!" project, unveiling commemorative key visuals, logos, theme art, and a teaser website with exciting new initiatives planned throughout the year.
Fragrance body care brand SWATi releases limited edition bath pearl and hair clip sets on January 20th, featuring pearl-inspired designs and elegant ribbons perfect for gifting.
Attenir releases a spring-limited coffret and makeup collection on February 15, 2026, featuring delicate floral-inspired shades with sophisticated shadow tones for adult spring makeup.
Popular LINE Stamp characters Boneless Dog and Boneless Cat arrive as exclusive prize items at namco locations nationwide. The adorable duo appears in oversized plush form, capturing their signature round shapes.
An online lottery featuring Chickip Dancers merchandise has launched on VVIT. The collection includes adorable items themed around "Chickip Yum Yum Burger," "Baby Chickip," and "Fried Chicken LOVE."
Team Entertainment launches a new online lottery featuring original Date A Live V merchandise with a space police theme. Available from January 16 to February 23, 2026.
Online lottery featuring exclusive merchandise from the popular TV anime launches with tea time themed original mini character illustrations and prizes.
Home center chain Komeri introduces new pet products including felt houses and brush-equipped cat scratchers from their original brand Pet ami, available from January 16, 2026.
Starting January 16, 2026 at 12:00 PM, Marukuji online lottery service begins selling new original merchandise featuring TV anime Ace of Diamond Act II Second Season characters in elegant classical style suits.
Melta Corporation has officially launched its Original Figure Production Service for businesses and creators. The service supports clients from the initial idea stage, using materials like photos, illustrations, rough sketches, or PowerPoint presentations, even without formal specifications, and offers flexible production from single prototypes to mass production.
caseplay introduces smartphone accessories featuring popular Nordic character Moomin, including Little My designs, available for over 150 device models including iPhone, Xperia, Pixel, and Galaxy.
The birthplace of nama chocolate brings new creations and store-exclusive products to Valentine's Day 2026, with pop-up shops across Japan starting January 15th.
A3 Corporation has launched an exciting collaboration between Snow White with the Red Hair and Sanrio Characters, featuring original designs by manga creator Sorata Akiduki. The merchandise collection includes 14 different item types totaling 40 varieties, available both online and at Sanrio Anime Store Ikebukuro P'PARCO.
SQUEEZE and RealGate launch a 2-room urban hotel in Hatagaya, Tokyo, on January 17, 2026, implementing a sustainable hotel model through conversion of an aged building.
Sabuhiromori Co., Ltd. releases the "Ururaka Ceramic Stainless Thermo Cup" in January 2026, featuring soft colors and ceramic coating for a comfortable drinking experience.
Subhiromori introduces a new wappa-style single-tier bento box that combines traditional warmth with modern convenience. The easy-care, microwave-safe design makes daily bento preparation simple and enjoyable.
Marukuji online lottery service begins selling new original Welcome to Demon School! Iruma-kun merchandise featuring cute pop-themed chibi character illustrations.
AmiAmi, a leading hobby retailer operated by Oami Corporation, is now accepting orders for the "Riana Maid ver." 1/6 scale figure based on an illustration by Riichu. The detailed figure is scheduled for release in September 2026.
Japan Import System announces the limited release of Ardnahoe's first single cask exclusively for the Japanese market, featuring whisky distilled in April 2019 and aged in refill bourbon barrels.
A special Beryl's pop-up store featuring halal-certified chocolates opens at MEGA Don Quijote Shibuya from January 15 to February 10, 2026, showcasing Japan-exclusive flavors.
Japanese manicure brand Causette.Joli releases three new spring colors on February 7, 2026, featuring soft hues of wisteria, deutzia, and dandelion inspired by traditional Japanese seasonal imagery.
COMME PARIS, a small baked goods shop in Den-en-chofu, Tokyo, launches "Trois Fondants" - a reimagined bite-sized fondant chocolate with a unique three-layer structure, available from January 17, 2026.
A Digimon Beatbreak pop-up corner is now open, featuring new merchandise with original winter kimono-themed illustrations and GraffArt designs. The collection includes exclusive items now available both online and in-store.
Poppin Games Japan has launched a revival ranking event in Dr. STONE Battle Craft, featuring exclusive SSR character rewards and special login bonuses running until January 27th.
Mitsui O.S.K. Ferry Sunflower announces a special tour combining ferry travel to Shibushi with a chartered ride on the scenic Umisachi Yamasachi train along the JR Nichinan Line in March 2026.
On February 7th, 2026, Tuna from the popular "Gal Cat" series will appear at SHIBUYA109 Shibuya Store for a special one-day birthday event, coinciding with the ongoing pop-up shop.
A 4-day panda exhibition celebrating the Spring Festival will be held from February 20 to 23, 2026, at JMF Building Takadanobaba. Features a special talk show with Panda Fan from "Weekly Xiang Xiang," latest photo displays, merchandise sales, and workshops.
HIROFU has added two new colors, 'Bologna' and 'Amalfi,' to its highly popular CITTA tote bag series. These versatile bags feature soft calf leather with minimal decoration, making them perfect for any occasion from commuting to travel.
The Gift+ series Firefly Spring Gift Ver. 1/8 scale figure from Honkai: Star Rail is now available for pre-order at AmiAmi, scheduled for release in September 2026.
Ahead of the Steel Ball Run anime streaming release, new illustrated merchandise featuring Jonathan, Dio, Joseph, and Caesar from the early JoJo series will be available at Animate stores nationwide, along with a special fair offering collectible mini cards.
Koikeya sponsors MISIA's national arena tour starting January 24, 2026, offering collaborative potato chips "Aino Potechi" at concert venues and online.
The second collection of eco-friendly collaboration bags featuring Lisa Larson's iconic hedgehog and lion designs launches, combining sustainable materials with colorful embroidered designs perfect for everyday fashion.
L'OCCITANE releases its annual limited-edition sakura fragrance series on January 28, 2026, featuring a fresh combination of trending white tea and cherry blossom scents inspired by the Luberon region of Provence.
Louis Vuitton introduces a vibrant new collection of women's wallets and leather goods in fresh pop colors, featuring the Maison's iconic details and elegant gold accents to add a splash of color to everyday looks.
Five beloved characters from Puella Magi Madoka Magica join the Nuiparu plushie series. These palm-sized companions feature soft boa finishes and embroidered details, scheduled for release in June 2026.
OZ International, the authorized distributor of British handmade hairbrush brand Mason Pearson, launches a limited edition Valentine's and White Day campaign featuring exclusive hairbrush and comb sets, plus complimentary original drip coffee.
Beauty video creator Kawanishi Miki's cosmetics brand muice releases a limited spring pink collection featuring four items including blush, highlighter, primer, and eyeshadow.
The popular Afterglow Lip Balm from NARS returns with enhanced care benefits and an expanded lineup of 9 shades, including signature colors like Orgasm and Dolce Vita, plus new additions. Available now.
AmiAmi, a major hobby retailer, announces the Goddess of Victory: NIKKE Elegg: Boom and Shock 1/7 scale figure from Hobby sakura, available in both deluxe and standard editions with an exclusive A2 clear poster bonus.
The Nishikawa Town Mountain Village Revitalization Council presents a popup featuring collaboration items between traditional vine craft artisan KOGUMA and designer unit pinkpepper, running February 5-10, 2026, at THINK OF THINGS in Shibuya.
IP Four Inc. releases a charming new capsule toy collection featuring Sanrio's beloved character Pompompurin and his friends in relaxed, humorous poses to celebrate the character's 30th anniversary.
Union Creative presents a detailed 1/6 scale figure of Riichu's original character Liana in a maid outfit, featuring meticulous craftsmanship and sparkling wings, scheduled for release in September 2026.
The 46th episode of Ryu Ga Gotoku Studio TV will stream on January 23, 2026 at 8:00 PM, featuring gameplay from the upcoming Yakuza Kiwami 3 / Yakuza 3 Gaiden: Dark Ties and revealing behind-the-scenes stories from Yakuza 5.
IP Four Co., Ltd. announces the release of the adorable "Sanrio Characters Sushi Keychain" series featuring six beloved characters as sushi, available at capsule toy corners nationwide from late January 2026.
Suntory introduces two new Horoyoi flavors with a light and refreshing taste, along with refreshed packaging for nine popular varieties to appeal to today's younger drinkers.
PONOS Corporation has launched a limited-time "Beginner Support Campaign" event in the mobile game app The Battle Cats starting January 15, 2026, at 11:00 AM.
Hirofu Co., Ltd., a World Group company, unveils the 2026 Spring & Summer Collection Vol.1 for TOFF&LOADSTONE, a Made in Japan leather bag brand, on their website starting January 16 (Friday).
The Prince Gallery Tokyo Kioicho teams up with Milan's prestigious Excelsior Hotel Gallia for a special culinary collaboration featuring Italian Executive Chef Vincenzo Lebano from February 1 to March 31, 2026.
Watabe Wedding announces the 2026 Resoll Collection featuring three new wedding dresses and one tuxedo, with the theme "Flourish - Filled with Happiness as You Are."
Major hobby retailer AmiAmi is now offering the "Wuthering Waves Resonator's Moment Theme Zannie Chibi Figure Relaxation Time Ver." as an exclusive limited distribution item.
AGM announces the AGM Open Buds 1, new open-ear hook-type Bluetooth earphones designed for sports, commuting, and entertainment, providing comfortable wear and ambient awareness with clear sound quality.
ASICS partners with Karimoku New Standard to transform deadstock shoes into innovative furniture. The collaboration debuts on January 17th, featuring sofas and lounge chairs with cushions made from recycled shoe materials.
ATEX introduces a compact heart-shaped charm combining gua sha and W-pointer facial care tools, launching February 1st with advance sales at LOFT stores.
BRILLIANCE+, a diamond jewelry brand specializing in over 30,000 natural diamonds and carbon-neutral lab-grown diamonds, has launched new lab-grown diamond eternity rings 'Folia,' 'Refina,' 'Eleniqu,' and bracelet 'Dima' starting January 14, 2026.
A new fantasy RPG Bug Three Kingdoms launched on January 14th for iOS and Android, featuring Three Kingdoms warlords reimagined as adorable insects. Players can enjoy up to 3,000 consecutive gacha pulls and exclusive Japanese launch rewards.
Mitsui Norin launches a limited-edition Valentine's set combining Chocosil's artisanal chocolates with Nittoh Tea products, available exclusively online from January 16, 2026.
Korean makeup brand espoir introduces the Pro Bonding Primer on March 3, 2026. This gel-based primer creates a smooth canvas and bonds foundation for long-lasting, flawless makeup.
CyberAgent announces new limited-edition merchandise for TV anime "Everyday Host," featuring newly drawn "Tonight is Uniform Cosplay Day!" visuals. Exclusive stickers available at FamilyMart's famimaPRINT service starting January 16, 2026, plus pre-order exclusive items on the official online shop.
Interior lifestyle brand Francfranc launches a spring collection featuring fragrances, tableware, pouches, and more inspired by flowers and butterflies. Available at stores nationwide from January 23, 2026, and online from January 14.
MIXI announces the second collaboration between TV anime Frieren: Beyond Journey's End and Monster Strike, starting January 17, 2026. New character pairs including Frieren & Himmel, Frieren & Fern, and Fern & Stark join the limited-time gacha, with collaboration quests featuring Viabel, Übel, Denken, and more.
Gel Me Petaly, the easy-to-apply gel nail sticker brand, releases three new spring designs on January 23rd, featuring sophisticated bordeaux tones with heart motifs, garnet accents, and shimmering aurora pink finishes.
GODIVA Japan releases an exclusive premium truffle collection featuring creations from five world-renowned chefs, available for a limited time starting January 15, 2026.
Gong cha Japan introduces a new limited-edition winter dessert tea featuring rich honey, fragrant nuts, and smooth oolong tea, available in both iced and hot versions starting January 22, 2026.
Green Parks unveils a fresh Disney Collection featuring Mickey & Friends with retro pop designs. The collection includes 7 items launching on January 15, 2026, available at Green Parks stores and STRIPE CLUB online.
IKEA Japan will launch three spring-themed collections - SMÖRFISK, TJÄRLEK, and DOFTRIPS - at stores and online starting January 16, 2026, featuring tableware, decorations, and gardening items to celebrate the season.
Hollywood Co., Ltd. releases IT ALL NATURAL Charm Oil on January 15, 2026. This limited-edition multi-use oil features 99.99% natural ingredients, including Cacay Nut Oil and pomegranate seed oil, with a romantic blend of 11 essential oils.
The popular Kamen Rider arcade card game continues its success with the third volume of its comprehensive card encyclopedia, featuring over 400 cards including the latest Kamen Rider Zetts designs, released January 16, 2026.
KAMIHIME PROJECT announces new costume releases for Djehuty and Proserpina, alongside a special New Year campaign featuring daily roulette gacha with up to 100 free draws.
After selling out instantly in Spring 2025, KILIAN PARIS's Angels' Share Paradis Extrait de Parfum is back as a permanent fragrance starting January 14, 2026.
Art merchandise manufacturer KenElephant and publishing agency Cloudbooks jointly operate the publishing label Kraken Comics, which has released Volume 6 of Konjiki no Gash!! 2 (by Makoto Raiku) in paper format on January 15, 2026 (the digital version of Volume 6 has been simultaneously released by BIRGDIN BOARD).
Lineage M introduces three exciting winter events including Winter Fishing where players can catch White Rubina fish for limited collections, Winter Camp Kitchen featuring exclusive event nicknames, and Blood Pledge Gratitude with tripled rewards.
The new co-op event Everyone's Secret Exploration Wind-Scented Flower is now available in Monster Hunter Puzzles Felyne Isles for iOS and Android. Players can explore secret locations with friends using pickaxes earned from quest clears.
A new Monster Strike event featuring survival battles, stage performances, and interactive challenges will be held at ATC Hall on February 11, 2026.
Morinaga Seika introduces two new Gumi Chocoball flavors – domestic white peach and mixed grapes – on February 3rd, plus a renewed Zaku Zaku Chocoball with random golden chocolate balls inside.
The popular Nuikurumin plush wrap series from OZaKKa launches three new designs. Wrap your beloved plushies in crepe, popcorn, or cream soda-themed accessories with matching acrylic carabiners.
The Calme oil-based ballpoint pen series from Pentel introduces new neutral colors that combine professional appearance with casual usability, launching January 28, 2026.
Ragnarok Online kicks off a special campaign where players can get Ultimate Refining Tickets and bonus items by purchasing from the Ragnarok Net Store.
Rosette Co., Ltd. introduces a new sheet mask featuring rice bran and fermented ingredients, designed to address pores and enhance skin clarity for a smooth, radiant complexion.
ROYCE' Confect introduces new chocolate and baked goods assortments exclusively on LINE Gift, including the popular Potatochip Chocolate [Original]. Valentine's Day limited edition sleeves are also available.
Seven-Eleven introduces a new series featuring nostalgic Chinese town-style dishes, including curry, mapo tofu donburi, and ramen. Available from January 20, 2026.
Global cosmetics brand SHEGLAM has added the Silk Slip Lip Oil Balm to its 2026 New Year's sale lineup in early January. This innovative lip product combines the moisture of an oil with the smooth texture of a balm.
Popular streamer Shinori teams up with Village Vanguard to release exclusive merchandise featuring special illustrations by artist denQ.
Shiseido Parlour launches a special spring cheesecake collection featuring sakura, plain, and matcha flavors. Available from February 15, 2025 while supplies last.
SLAP SLIP, a children's fashion brand from Kobe, introduces the "Slapuku Sticker" series featuring jewel-like puffy 3D stickers and sparkly sticker books. The collection launches at 62 stores nationwide and on BEBE MALL.
Netmarble released a major update for Solo Leveling: ARISE on January 15th, introducing new SSR hunter Cyan Hararut (Igris), new story content, and a fresh PvP event.
The art EC site "Gekkan Bijutsu Plus" presents a special exhibition featuring three artists' contemporary interpretations of the Rinpa school's traditional decorative aesthetics, running from January 15 to April 15, 2026.
Merci Flower launches a limited-time flower fair featuring soft, sweet-scented blooms reminiscent of strawberries and whipped cream, running from January 15th.
Takami, the skincare brand born from Tokyo's Omotesando beauty dermatology clinic, launches Takami Bright Spot B3+ on February 24, 2026. This laser-like serum targets melanin with precision for clear, radiant glass skin.
THE CITY BAKERY kicks off its beloved Hot Chocolate Festival 2026 from January 15th to February 28th, featuring limited-edition hot chocolate flavors, special pastries, and adorable pink-themed treats perfect for Valentine's season.
Content Seed Co., Ltd. has launched online sales for merchandise from the TV anime Toilet-Bound Hanako-kun 2 pop-up shop on the THE Chara website starting January 15, 2026.
Best Beer Japan and SETOUCHI BEER collaborate on two Hazy IPA beers featuring coffee and royal milk tea flavors, perfect for pairing with chocolates and cookies this Valentine's and White Day season.
Rebake, Japan's largest bakery mail-order service, launches its Valentine's Day 2026 special featuring chocolate products from bakeries across the country. Enjoy affordable Valentine's treats combining high-quality chocolate with everyday bread.
The popular Ichida Kaki dried persimmon from Minami Shinshu, which sold out 2,000 sets in just 30 minutes during its January 2025 broadcast, is making a comeback on Shop Channel. This premium product features carefully selected persimmons from Nagano Prefecture, known for producing Japan's top dried persimmon output.
Yamazaki Jitsugyo has released new innovative kitchen storage products, including under-cabinet and magnetic bread cases that maximize vertical space, and an airtight coffee bean storage container with a measuring spoon.
A new craft beer made from rice used during rice cooker development testing is now available, turning test rice into a refreshing golden ale.
Hong Kong-based backpack brand ABLE CARRY announces new material variant of Max EDC backpack and brand's first daily sling, launching January 28, 2026.
ADERIA Retro introduces two new Cat pattern items to their nostalgic glassware collection - a mini bonbon dish and a small plate, bringing a 1970s design back to life.
AUDREY, a specialty shop for strawberry sweets, begins Valentine's Day special sales on January 14, 2026, through its official online shop. Early access available for newsletter subscribers on January 14-15.
The popular pachislot machine Smart Pachislot BAKEMONOGATARI arrives on PC gaming platform 777TOWN.net, recreating the series' unique gameplay and evolved Happy Time system.
Nagahama Roman Beer is releasing a limited-edition barrel-aged strong ale, Barrel Aged Wee Heavy, starting January 27, 2026. This unique beer has been aged for one year in bourbon barrels from Nagahama Distillery.
Camper, the Spanish footwear brand from Mallorca, collaborates with RCD Mallorca soccer club for a special limited edition release. Only 10 pairs available in Japan at Camper SHIBUYA PARCO from January 16.
FamilyMart's White-Coated Strawberry Picking® campaign has achieved remarkable success, selling 3.24 million items in just one week. The lineup features 16 desserts, breads, and sweets combining strawberries with white ingredients like condensed milk and white chocolate.
Freshness Burger introduces two limited-edition burgers featuring Hokkaido snow crab and rich cream croquettes, available from January 21 to February 24, 2026.
FUJIMI's popular fasting set has been renewed with a new supplement to help maintain results after fasting. The FUJIMI Protein Fasting Perfect Set now includes Sparkling Support tablets for weight and body fat management.
Fujiya releases a new heart-shaped chocolate almond cookie with a message-ready package, perfect for gifts and Valentine's Day celebrations, available from January 20, 2026.
Freshness Burger introduces a limited-time craft lemonade featuring luxurious Fukuoka-grown Amaou strawberries, handcrafted with honey-soaked strawberries and lemon slices for a vibrant winter beverage.
Design unit hitoe launches a new series of single-flower vases crafted in the form of traditional kokeshi dolls, featuring natural plant dyeing by skilled artisans in Tokyo.
With predictions of an early summer and intense heat in 2026, general goods manufacturer HAC is releasing 9 new multi-functional fan models starting January. From handheld to wearable designs, find the perfect companion for your lifestyle.
Her lip to BEAUTY, produced by Haruna Kojima, is launching LIP TO LOVE SERUM on February 21st, 2026. This highly anticipated beauty serum lip combines over 90% beauty serum ingredients with a high-adhesion moisturizing formula.
Ikeda-ya celebrates its 77th anniversary with the launch of a special limited edition randoseru in "Milky White" color, featuring a unique bi-color design with the main body and small gusset in complementary white tones.
The smartphone game Isekai Kitchen launches a new pickup gacha featuring ★3 Buna (Adventurer) with increased appearance rates, running from January 14 to 27.
Kimura Beverage and JA Fuji Izu collaborate to release Izu Lemon Cider, featuring locally grown lemons from Shizuoka's eastern region. Available from January 16, 2026.
Kanro Inc. is releasing "The Snow Gummy of My Dreams That Day" at convenience stores and station kiosks nationwide starting January 20th, 2026. Featuring a fluffy snow texture and gentle soda flavor, this gummy brings childhood dreams to life.
Kinokuniya introduces an adorable collection of cat-themed sweets ahead of Cat Day on February 22nd, featuring charming pouches filled with homemade cookies perfect for cat lovers.
The popular collaboration between Komeda's Coffee and CLUB HARIE is back for Valentine's Day 2026, featuring limited-edition Heart Brownie and Brownie Sandwich made with Komeda Blend coffee.
Ariake introduces three limited-edition Valentine products featuring chocolate and strawberry flavors, available from January 15 through March 31, 2026.
A delicious collaboration between sweet potato sweets specialist Lapoppo Farm and Lawson brings a new mochi roll inspired by their popular Potato Apple Pie, now available at approximately 2,500 Lawson stores in the Kinki region.
Maruai Co., Ltd. will release new MINERA letter sets on March 9, 2026, featuring four mineral-inspired designs with translucent sealing wax-style stickers. Available in both standard and mini sizes.
Maruyama Coffee introduces a special Valentine's seasonal blend featuring truffle chocolate notes and a limited-edition cafe mocha-flavored castella cake, available from January 15th through February 14th, 2026.
From Mushoku Tensei Jobless Reincarnation Season 2, the Fitz doll created by Rudeus Greyrat in the series has been transformed into a 1/8 scale figure. Pre-orders are now being accepted at AmiAmi.
The popular social game Mysterious Forest Bakery marks its 15th anniversary on the GREE platform with a special memorial event featuring limited-edition Galaxy recipes and exclusive anniversary bonuses.
Norwegian Cruise Line unveils a refreshed brand identity inspired by its iconic 1990s tagline, emphasizing freedom, flexibility, and living in the moment at sea.
The leather product brand objcts.io, operated by Tsuchiya Kaban Seisakusho, introduces new mini and large size variations of its Essential Daily Leather Tote and Hobo bags starting January 21, 2026.
The popular Napolitan specialist is releasing a new winter topping featuring gratin croquette topped with melted cheese and demi-glace sauce, available from January 16th.
Pastel's iconic Smooth Pudding has been transformed into a limited-edition ice bar through a collaboration with Akagi Nyugyo Company Limited. The Pastel Smooth Pudding Ice Bar features creamy pudding ice made with fresh cream and a bittersweet caramel sauce, launching nationwide on January 20, 2026.
Konami Digital Entertainment announces a new mobile game in the Pawapuro series, set in a fantasy world of swords and magic. Pre-registration is now available for the spring 2026 release.
Ariake celebrates Pokémon's 30th anniversary with a special montblanc-inspired harbor featuring Pikachu and starter Pokémon from all regions, available from January 15 to December 31, 2026.
Two new high-performance facial serums from the developers of Rice Power® No.11+ deliver dual improvement effects for wrinkles and skin moisture retention. RAIZ repair Concentration D+ and W+ will be available starting February 13th.
![Cherry Blossom Aroma Hand & Bath Items Launch with Oshima Cherry Blossom Flower Extract [Limited Edition]](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/cf6285f4-8435-4d96-8177-e26bfa3c0f60.jpeg)
Global Product Planning introduces the "SAKURA - Romantic Bloom" series featuring two cherry blossom fragrances. The limited-edition collection includes hand soap with gold glitter, pearl-like oil-in bath pearls, and bath gift sets, all enriched with moisturizing cherry blossom extracts.
Celebrating the birthday of Banri, the eldest daughter of the Shiunji family, KADOKAWA's "Kuji-biki-do" online lottery service is launching a special birthday lottery featuring exclusive newly drawn illustrations.
STEADY Japan introduces a revolutionary eye care device combining thermal steam and precision tapping to address eye strain from prolonged screen use, available from January 14, 2026.
Two collaborative cap styles featuring the popular 9FIFTY™ model will be available at TMT's online store and flagship store starting January 17, 2026.
Two popular Korean-style ice cream treats make their debut at 7-Eleven Japan. The viral "Heart Tiramisu" features chocolate you crack open, while the hit "Creamy Yogurt Ball" makes its much-anticipated return.
Colopl announces the Half-Anniversary event "ZERO:PROLOGUE" for White Cat Project NEW WORLD'S, featuring new playable characters and special campaigns running through February 13, 2026.
Based on the cover illustration of Volume 11 of the original light novel, Yui Yuigahama is now available as an approximately 30cm tall TENITOL figure from Furyu.
ZENB JAPAN introduces a new gluten-free bread made with yellow pea flour and domestic brown rice, achieving a fluffy and chewy texture. The Fuwamochi Roll features a slit for easy sandwich-making and is perfect for daily meals.
Acrylic Goods Tatsujin has partnered with century-old can manufacturer Sobejima Seikan to launch a customizable Original Square Can, available for a limited time from January 14 to 28, 2026.
IGNITION M has released its latest mobile game "Animal Mafia," a chaotic survivor action RPG featuring adorable animals in wild combat, now available worldwide on iOS and Android platforms.
Marvelous Inc. announces the full release of main quest Chapter 22 in Bikkuriman Wonder Collection, introducing new characters and limited-time events.
The exceptional 2008 vintage reaches a new level of brilliance as Dom Pérignon Vintage 2008 Plénitude 2, showcasing the miracle of time through extended cellar aging and unparalleled complexity.
Bridge Corporation's online lottery service Kujitomo will begin selling Evil Prince and the Puppet original goods starting January 16, 2026 at 6:00 PM, featuring 32 exclusive items including A4 memorial art and mugs.
DMM GAMES' Girls Creation announces the second revival collaboration event with Girls Symphony Ec, featuring new styles, pickup gacha, and exclusive event rewards. The event runs from January 13th to January 24th, 2026.
The UPCYCLE GRAMPUS-KUN SPECIAL AUCTION features a signed upcycled mascot, while special bags made from past uniforms and automotive materials are now available.
Suntory will release a new limited-edition Horoyoi flavor featuring peach and pear, available nationwide from March 10, 2026.
Kani Dōraku is hosting a two-day anniversary celebration on February 10 and 11, 2026, at Western Japan locations. All customers receive a guaranteed-win lottery ticket for complimentary dishes redeemable through April 30.
A luxurious double-chocolate version of the popular soymilk mochirin is now available exclusively for January and February. This indulgent dessert features twice the chocolate content and comes with special gift packaging perfect for Valentine's Day.
Azumaker has started accepting pre-orders for new merchandise from the anime "Rascal Does Not Dream of Santa Claus" on their online shop "Chara ON!"
The popular Reebok x Nautica collaboration is back with a second collection featuring six bonded sweat items, launching at FREAK'S STORE stores and online platforms on January 16th.
rom&nd's beloved Glasting Color Gloss, known for its glossy "bunny tongue lip" effect, welcomes a new Sparkle line with delicate glitter. This Japan-exclusive release launches February 5, 2026, at variety shops, GMS stores, and Don Quijote nationwide.
DIANA Co., Ltd. unveils its first-ever collaboration with beloved Sanrio Characters, featuring Hello Kitty, My Melody, Cinnamoroll, and Pompompurin across multiple brands including DIANA, +diana, CUMUU_DIANA, and artemis by DIANA.
Japanese streetwear brand Subciety releases a four-piece collaboration with New Era, featuring caps and a cotton tee, available from January 16th at 12:00 PM.
Suntory announces the nationwide release of a new spring limited-edition beer, "Kin-Mugi <Hidamari no Sanpomichi>," featuring a fragrant lager style with rich malt flavor and floral aroma, available from March 10, 2026.
Suntory launches a new limited-edition Helles beer with gentle malt sweetness, umami from European malt, and a smooth finish.
Azumaker Co., Ltd. has started accepting pre-orders for new merchandise from the TV anime "Bad Girl" on their online shop "CharaON!"
Azmaker Co., Ltd. has launched pre-orders for new merchandise from the TV anime "mono" on their online store "charaON!"
V.A., a concept store operated by JUN Co., Ltd., will release a collaboration collection featuring The Metropolitan Museum of Art and Champion's iconic sportswear designs, available from January 16, 2026.
Blackview has announced the MEGA 12, a flagship tablet featuring IP69K waterproof rating, 12.2-inch 2.4K 120Hz display, and Android 16. The device combines high performance with exceptional durability for harsh environments.
The Cardfight!! Vanguard 15th Anniversary Bushiroad New Year Grand Presentation 2026 will be streamed online in multiple languages, including Japanese, English, Korean, and Chinese (Traditional and Simplified), allowing fans worldwide to enjoy the event in real time.
Tansu no Gen introduces a new furniture-style trash bin that transforms waste management from concealment to display, featuring up to 90L capacity with 4-compartment sorting in a sleek cabinet design.
Golden Concept, a luxury Apple Watch case brand, has introduced new Apple Watch straps featuring distinctive camouflage patterns. Available in Midnight Camouflage and Ranger Camouflage colorways.
Gucci Beauty introduces Gucci Glow Blush and new lip color shades, launching February 11, 2026. The collection features highlighter-blush hybrids and luminous lip shades in elegant ivory and gold compacts.
HOLLYWOOD RANCH MARKET unveils a new REMAKE collection centered on denim, transforming surplus fabrics through handcrafted techniques into unique, one-of-a-kind pieces.
A cute egg-shaped collaboration chocolate tin featuring ICOCA's mascot Ikochan the Platypus and Italian chocolate brand Caffarel is now on sale at limited JR West station stores.
GOOD NEWS introduces "Itoko to Chocolate," a new winter confection featuring Hokkaido's Butter no Itoko coated in rich chocolate. Available nationwide from January 20, 2026, this Valentine's gift combines fluffy butter wafer, skim milk jam, and premium chocolate for a luxurious two-flavor experience.
The fresh fish specialty store's signature Setsubun Eho-maki rolls are packed with premium seafood ingredients including medium fatty tuna, sea urchin, and salmon roe. Pre-orders start January 13 across all 21 stores.
Kikusui Sake Brewery releases two award-winning daiginjo sake varieties, "Setsugoro Shuppinshu," available in limited quantities starting January 11, 2026. These premium sake won awards at the 2025 National New Sake Appraisal and Kanto-Shinetsu Regional Taxation Bureau Sake Appraisal.
A special pop-up store celebrating retro Licca-chan opens at Hands Shibuya Store from January 23 to February 22, 2026, featuring exclusive merchandise and photo spots.
MUJI introduces two new clothing series featuring organic cotton blends with modern silhouettes. The High Density Twill series debuts on January 12, followed by the Karoyaka Broad series on January 19.
Soft serve manufacturer Nissei Co., Ltd. announces the launch of Pink Petit Wafer (Strawberry Flavor) on March 5, 2026, featuring a pale pink heart-shaped design with subtle strawberry flavor.
French brand Repetto introduces new colorways for its Tennis Silk sneakers, featuring delicate design elements inspired by the graceful beauty of ballerinas.
The craft beer maker releases its popular limited-edition set featuring chocolate-flavored beer and an edible chocolate glass, selling out annually on the first day.
SHOGUN PIZZA, the sister brand of SHOGUN BURGER, is opening its first Tokyo location on Shibuya's Spain Slope. This gourmet pizza specialty shop, originally launched in Toyama Prefecture in December 2020, offers authentic one-hand pizzas crafted individually by pizza artisans, making it easy to enjoy high-quality pizza on the go.
Tom Ford Beauty introduces two highly anticipated new shades to the FUCKING Fabulous Lip collection, including Asia's most popular F2 Blush, expanding the lineup to 10 bold colors.
Virtual MIYAZAKI, a metaverse space recreating Miyazaki Prefecture's tourist attractions, unveils its new Western Miyazaki Area on January 10th. Visitors can explore scenic spots like Ikoma Plateau, Sekino-o Falls, and Rokkannonmiike by E-bike in the virtual world.
ABC-MART introduces a fresh take on denim with a new collection that extends beyond clothing to footwear. The latest DENIM lineup features sneakers and apparel that bring a versatile, contemporary edge to everyday style.
Esquisse Co., Ltd. is hosting a limited-time pop-up event for their knit brand aLkaa at Seibu Shibuya from January 20 to 26, 2026, featuring Spring/Summer pre-orders and Fall/Winter sales.
Arluis Wedding introduces Premier Photo Wedding packages in Guam, combining stunning chapel photography with luxury hotel stays. Service begins March 1, 2026, with bookings opening January 10, 2026.
Oyatsu Company releases a new snack capturing the essence of Kitakata Ramen, one of Japan's beloved regional ramen varieties, in wide noodle form with crispy texture and savory char siu flavor.
Starting January 6, 2026, five popular izakaya chains operated by Marche Corporation will offer a special Baby Star Ramen Potato menu, combining the beloved Japanese snack with classic fried potatoes.
Bandai Namco Experience launches exclusive BanG Dream! Girls Band Party! prize items featuring MyGO!!!!! members. The first-ever ★5 card illustration acrylic boards debut at Namco locations and online starting January 23, 2026.
Bobbi Brown's popular lip tint is reborn as the Extra Lip Tinted Balm with enhanced moisturization and skincare benefits. The new Extra Blushing Lip Oil delivers cooling freshness and mirror-like shine. Both products launch nationwide on January 23rd, 2026.
System Service Co., Ltd. will launch Bonobono prize merchandise at amusement facilities starting January 2026, celebrating the series' 40th anniversary and TV anime's 10th anniversary.
Popular illustrator COFFEE BOY, known for coffee-themed art, releases the 4th edition of exclusive TSUTAYA collaboration goods featuring new playing cards, stationery, and lifestyle items at TSUTAYA stores nationwide.
Coffee Kan introduces Guatemala Las Nubes, a sustainably sourced seasonal coffee with chocolate-like sweetness and smooth taste, available from January 13, 2026. The coffee is roasted in-house by CU Crew members as part of the company's DE&I initiatives.
DEAN & DELUCA introduces three hot chocolate drinks made with their signature House Chocolate, along with a Fondant Chocolat dessert, available from January 15th through late February 2026.
A new cherry blossom-themed collection featuring Winnie the Pooh and friends with big round eyes and cherry blossom petal motifs will be available at Disney Store locations, with items perfect for cherry blossom viewing and spring activities.
Altplus Co., Ltd. announces the addition of new awakened form character Miryam to their mobile card RPG Eve of Oblivion, along with a new awakened form event starting January 8 (Thursday) at 6:00 PM.
New York-born brownie specialist Fat Witch New York introduces caramel-themed Valentine's brownies, featuring new Caramel Macchiato and Salted Caramel flavors alongside seasonal favorites at Kyoto and Tokyo locations.
Taito Corporation announces the first-ever crane game prize figures from Final Fantasy Tactics series, featuring beloved characters including Ramza, Delita, Agrias, and Chocobos. The miniature figure collection will debut at amusement facilities across Japan starting January 2026.
House Foods releases a limited-edition Fruiche dessert featuring the original three flavors from 1976, celebrating 50 years of the beloved Japanese dessert brand.
Akagi Nyugyo releases the first product celebrating 20 years of the Garigari-kun Rich series - a triple white chocolate treat combining white chocolate ice, white chocolate shaved ice, and white chocolate chips
Ginza Cozy Corner is releasing its popular winter-limited raw chocolate "Ginza no Renga" and other chocolate sweets from January 22, 2026. The collection features four flavors including Milk, Bitter, Amaou Strawberry, and Uji Matcha, all crafted for a delicate, melt-in-your-mouth texture.
SEVEN BEAUTY has launched new toner pads from their skincare brand HARIMARO. These innovative pads gently remove dead skin cells while preparing your skin for better absorption.
House Foods releases a new instant dessert featuring Hokkaido-grown Furano melon puree. Part of the sales supports melon production in Furano City, combining delicious taste with regional contribution.
Libetee introduces a revolutionary 105L suitcase designed specifically for winter sports enthusiasts, featuring integrated storage for boards, boots, and gear with enhanced durability and snow-ready wheels.
Kenko Tokina will launch the Kenko Lighting Diffuser, a slip-on diffuser that softens light from strobes and LED lights, starting January 16, 2026.
HAC Corporation will release cute pastel-colored digital toy cameras and camera-equipped drones in February 2026, designed for fun and creativity from children to adults.
LOGOS Corporation's outdoor brand is holding a three-day festival featuring special prices on winter camping gear, family-friendly activities, and exclusive 40th anniversary novelty items from January 23 to 25, 2026.
The LOVOT Carry seat NEO launches on January 13th, 2026, featuring an upgraded air cushion seat for better weight distribution and enhanced comfort. The new design includes additional storage pockets and comes in two stylish colors.
The popular Texas Hold'em poker app m HOLD'EM brings back its collaboration with TV anime HIGH CARD, featuring returning and new character costumes, plus exclusive in-game items.
The makeup brand introduces Lash Expander Neo Lash mascara featuring innovative technology that maintains beautiful curls while offering easy removal with warm water. Available from February 21, 2026.
Finnish design house Marimekko introduces its Pre-Spring 2026 Home Collection, featuring bold lines and abstract forms with a soft color palette, available at Marimekko stores from January 23, 2026.
System Service Corporation is rolling out an adorable lineup of mojojojo prize items at amusement facilities across Japan. The collection includes fluffy blankets, plush pouches, XL cushions, and hair accessories, launching from January 2026.
Come Across, a 30-year-old umbrella manufacturer, has launched the monaka Shape-Stable Folding Umbrella that eliminates common frustrations with folding umbrellas through special heat-processing technology.
KONAMI Arcade Games announces a collaboration between their arcade card game Monster Retsuden ORECA BATTLE 2 and the popular anime Frieren Beyond Journey's End, starting January 15, 2026.
Fiskars Japan launches two new Moomin Arabia collections on February 18, 2026, inspired by the 30th anniversary of the Love mug, featuring diverse expressions of love from the Moomin stories.
Seven-Eleven Japan is releasing the Morinaga Hi-Chew Seven Color 3-Color Mix on January 13. This limited edition features mango, kiwi, and strawberry flavors in one piece, selected by Seven-Eleven staff as the second collaboration flavor for Hi-Chew's 50th anniversary.
MOS Burger launches two limited-edition burgers featuring double slices of Kumamoto-grown tomatoes at 18 stores across Kumamoto Prefecture from January 17 to February 2, 2026, celebrating the traditional "Winter Doyo no Hitsuji Day" custom.
MOS Burger announces limited edition sets featuring adorable My Melody and Kuromi mascots paired with chicken nuggets and MOS Chicken, available for pre-order from January 14th.
Pure Coco Tokyo introduces a limited-edition Valentine Cube gift box featuring four signature chocolate-coated choux pastry flavors, perfect for gifts or personal treats from January 14 to mid-February.
PONOS Corporation has launched the limited-time 2026 New Year Gacha in The Battle Cats, featuring representative characters from various gacha series along with numerous secret characters.
Adult leisure brand yocabito announces the release of their new folding chair "CEREMONY" featuring an ultra-slim 15mm frame design, perfect for both indoor and outdoor settings.
Bears Rock's -32°C mummy sleeping bag challenges the typical constraints of mummy-style designs with its spacious construction, ensuring comfortable winter sleep.
Sync Innovation Co., Ltd. announces the pre-sale of the 9th collection of TV anime Blue Lock merchandise, featuring the mochocho series with newly drawn mini-characters in monster costumes.
Starting January 15, 2026, Bvlgari Dolci introduces its limited-edition Valentine's collection featuring five exquisite pralines crafted by Maître Chocolatier Gianluca Fusto, blending luxurious fruits and aromatic spices for a celebration of love.
arma bianca announces the "Case Closed Ani-Art Series 10 Animate Pre-Order Campaign" featuring new merchandise with exclusive illustrations, running from January 8 to January 25, 2026.
TO Books announces the anime adaptation project for the popular light novel series "The Person I Loved Asked Me to Die in My Sister's Stead," which has surpassed 1.1 million copies in circulation and won the Piccoma AWARD 2025 Novel Division.
On January 8, 2026, Comici Inc. announced the global launch of "comici MANGA," a platform based on their app "Comimaga" and Web magazine manga BPaaS "Comici+," enabling readers to enjoy manga across multiple magazines and publishers.
Bandai Namco Experience launches an exclusive collection of Stitch plush prizes featuring soft cushions and miniature mascots in various costumes. Available from January 16, 2026 at Namco locations nationwide and online.
Excelsior Caffe introduces two innovative desserts this January. Starting January 15, enjoy the "Crispy Chocolate Caramel Tiramisu" with a unique crackable chocolate top. From January 29, savor the "Triple-Layer Gateau Chocolat with Citrus," featuring Grand Marnier and three distinct chocolate layers.
FamilyMart and Suntory unveil their 6th limited edition craft beer collaboration, World Craft Fruity I.P.A., featuring a vibrant citrus aroma and fruity hop character. Available from January 13, 2026 at participating stores nationwide.
Women's fashion brand FURFUR has released the latest visuals for its 2026 Spring Collection. The collection will be publicly available on January 7th at noon, with pre-orders starting on January 14th at noon through the official online store and USAGI ONLINE.
Myethos Japan online store begins accepting pre-orders for the new Gift+ series 1/8 scale Firefly Spring Gift Ver. figure from Honkai Star Rail starting January 7, 2026.
IPSA releases a limited-edition beauty serum kit featuring their signature Serum Active and Protector Multi Shield, designed to promote healthy, glowing skin through an active lifestyle. Available from January 8, 2026.
kate spade new york unveils a romantic Valentine's Day collection for 2026, featuring heart-shaped jewelry including pendants, earrings, rings, and bracelets, along with the popular KSDuo, Deco, and Do it all bag series in a festive red jam color.
Kogepan and Mikan Bouya mascots are coming to Namco amusement facilities nationwide from January 16, 2026. This is Mikan Bouya's first prize appearance in 8 years!
Krispy Kreme Japan introduces a pink smile donut with ruby chocolate coating to this year's popular Valentine's Mini Box collection. The limited-edition set includes five adorable mini donuts perfect for gifts.
Sonido Co., Ltd. has launched general sales of "Lilight Raspberry," a low-alcohol liqueur combining vodka and sake. About 40% of Japanese people are genetically sensitive to alcohol, and this product aims to make sake more accessible to everyone.
Lindt introduces two new Dubai Style Chocolate tablet flavors and a special Valentine's heart-shaped box, available for a limited time with exclusive campaign pricing.
L'OCCITANE's popular personalized gift service "MY SHEA" and "My Hand Cream" have been renewed with fresh packaging and expanded product lineup, now available exclusively through the official online store.
The fifth collaboration between THE LOFT CO.,LTD. and Mary Chocolate brings adorable cat-themed NEKO mya~MIRE stationery and merchandise to 131 stores across Japan starting January 10, 2026.
The multi-use Artist Color Crayon, beloved for face, lip, and eye makeup, launches a new pastel pink shade that brings soft, luminous beauty to any look.
Finnish design house Marimekko introduces a Japan-exclusive home collection featuring the iconic Unikko pattern in soft yellow-green and pink. Pre-orders begin January 16th on Rakuten Fashion, ahead of the general release on January 23rd.
MUJI introduces a new air mattress that can be inflated and deflated for compact storage. Perfect for naps, camping, car stays, guests, and emergency preparedness. Features a built-in foot pump for easy inflation.
The sensitive skin brand OSAJI introduces its spring-limited Urara series, featuring floral and herbal fragrances designed to support fluctuating mind and body during seasonal transitions.
Donguri Republic stores across Japan will launch new merchandise inspired by the classic animation film "Panda! Go, Panda! The Rainy-Day Circus" starting January 10, 2026.
Patisserie KINEEL Kyoto introduces three luxurious new chocolate sweets for Valentine's Day 2026, including Chocolate Sandwich Cookies, Ruffle Almond Chocolate, and KINEEL Truffles in three flavors.
PEACH JOHN launches a special collaboration collection with popular chocolate brand Philly chocolate, featuring rose-motif roomwear and accessories perfect for Valentine's Day.
PIZZA-LA's popular heart-shaped pizzas are back! Choose between the classic red Margherita or the sweet white Cheese & Honey pizza, perfect for birthdays, anniversaries, and special celebrations.
Relive Heisei-era memories with new Pukupuku Awawa-chan and Happy March collaboration goods, all priced at 390 yen (429 yen including tax), launching at Thank You Mart stores nationwide in late January.
RINGO, the freshly baked custard apple pie specialty shop, is releasing two limited-edition Valentine's season apple pies starting January 10, 2026 – featuring indulgent double flavors of caramel and berry chocolate.
Dreams Inc. will begin selling HIPPERS HELLO KITTY AND FRIENDS, decoration figures featuring Sanrio Characters, from January 23, 2026 (Friday).
Sega Fave launches a new online lottery featuring Mickey Mouse, Goofy, and Max in original cool outfits, with prizes including rings, bracelets, and collectible merchandise.
KADOKAWA launches pre-orders for exclusive collaboration merchandise featuring original illustrations of Snow Miku x HIROSAKI×HAKODATE and Hatsune Miku x Hirosaki apples, available online from January 7 to January 27, 2026.
SEGA has released the third paid DLC for Sonic Racing CrossWorlds featuring PAC-MAN characters, a collaboration course, and an in-game festival event starting January 9.
Akindo Sushiro Co., Ltd. will launch a collaboration with the popular character Choigosim, known for its positive worldview that captivates younger audiences, starting January 14 at Sushiro locations nationwide.
Karimoku Furniture announces the sale of premium remade products using materials from the temporarily closed Imperial Theatre. The "Teigeki Premium Remake" collection, featuring 30 items by 6 creators, will be available at ZOZOVILLA starting January 17, 2026.
JALUX's original sweets brand TOKACHIKARA is undergoing a major renewal with new packaging featuring adorable animal characters and an upgraded corn sandwich with 27% more Tokachi corn kernels.
NC Japan announces two special New Year events for The Tower of AION starting January 7, 2026, featuring special missions and monster hunting campaigns with valuable rewards.
New commemorative merchandise celebrating Ultraman's 60th anniversary will be available at ULTRAMAN WORLD M78 starting January 17, 2026, including exclusive pins, apparel, and limited plush toys.
Valentino Beauty launches a new fragrance in its Anatomy of Dreams collection, Amour Sans Détour Parfum, on January 14, 2026. This passionate floral leather scent evokes a clandestine romance in a Roman palazzo boudoir.
New merchandise featuring original illustrations and GraffArt with a Cat Day theme will be available from February 21, 2026 at eeo Store Ikebukuro. Online orders start January 7, 2026.
Artist Yasunari Ikenaga is holding his first solo exhibition at Bunkamura Gallery from January 10 to 27, 2026, showcasing his latest works of contemporary bijinga (paintings of beautiful women) created with mineral pigments on linen.
A unique experiential gift from the snow country of Nishiwaga delivers authentic snow from Iwate Prefecture along with local sweets and an LED candle kit to create a miniature yukiakari snow lantern at home.
The popular smartphone game app Break My Case is teaming up with ZOZOTOWN for an exclusive collaboration. Limited-edition collaboration items will be available for pre-order exclusively on ZOZOTOWN starting January 9th, and an in-app event featuring original story content will run from January 9th to 25th.
The iconic Serpenti Viper collection evolves with six new designs in yellow and white gold, embodying eternal transformation and contemporary elegance.
FOX Corporation's caseplay service launches official smartphone cases featuring Bonobono TV anime and its theme song artists LIL LEAGUE. Eight designs now available for 150+ device models including iPhone, Xperia, Pixel, and Galaxy.
On January 7th, 2026, Selectchoeur Co., Ltd. released new colors for the "Castered Storage Wide Type" from their original brand bon moment. The fabric type gets a brighter "Gray," the wood grain type introduces "Greige Ash," and a limited edition "White Ash" joins the lineup. This popular item, with cumulative sales exceeding 180,000 units, now offers even more color variations.
Morinaga & Co., Ltd. announces the return of Choco Ball Kin No Kinako Mochi, featuring fragrant kinako chocolate made with 100% Hokkaido soybeans coating chewy mochi-textured gummy. The beloved flavor returns with enhanced quality for a limited time starting February 3, 2026.
CROSS SECTION introduces EVERYWAY, a retro-modern bike for everyday use, and TRAVERSE, a chromoly mountain bike for trail riding adventures.
Square Enix has announced the release of new Dragon Quest merchandise perfect for Valentine's Day. The lineup includes 6 items featuring adorable Slime chocolates in drawstring bags and gift tins, plus popular Slime Sablé keychains.
ELECOM releases hand and shoulder straps for smartphones with patented soft, stretchy design that reduces wrist and shoulder strain while enabling smooth photography and electronic payments.
Shiseido's aging care brand Elixir, the No. 1 best-selling skincare line for 19 consecutive years, introduces its evolved Super Light Boost Lotion and Emulsion featuring dual whitening active ingredients and proprietary Colagenesis® compound, launching February 21, 2026.
FamilyMart will release the second edition of the Minecraft-themed Furyu Kuji lottery on January 17th, featuring 12 types of plush mascots with attachable belts, making them perfect companions for bags and backpacks.
The long-awaited 1/7 scale figure of Mast, the Nikke who dreams of the sea from GODDESS OF VICTORY: NIKKE, is now available for pre-order with an exclusive A2 clear poster at AmiAmi.
Eiko Corporation announces the third series of HOSEIROMAN plush toys featuring Granblue Fantasy characters Sis and Nehan, available for pre-order on their official e-commerce site Eikoretto through February 15, 2026.
Gucci Beauty introduces two limited edition fragrances for the season of love. The Gucci Guilty Love Edition Pour Homme and Pour Femme reinterpret the signature scents of the Gucci Guilty fragrance collection with cool almond green and captivating lilac bottles.
Two craft distilleries unite for a groundbreaking blend combining Hishida's Southern-aged grain with Nagahama's award-winning malt, creating a luxurious Japanese whisky that showcases new possibilities in blending.
HoYoverse's space fantasy RPG Honkai: Star Rail kicks off Ver.3.8 Phase 2 today with the return of limited 5-star characters Fugue and Lingsha in revival warp events, plus new in-game events for players to enjoy.
IKEA introduces a new collection inspired by Swedish folklore traditions from the 1800s, featuring 20 products designed for contemporary compact living spaces while honoring traditional craftsmanship.
Kagome introduces a limited-edition vegetable and fruit juice blend featuring white peach, yellow peach, and nectarine, available from February 3 to late June 2026.
Kinokuniya launches an exclusive campaign offering a limited-edition Strawberry Cat compact mirror to a total of 45 lucky winners through product purchases or X social media engagement.
Kinokuniya brings back their popular strawberry sweets bag for 2026, featuring a cute polka dot drawstring design filled with three delightful strawberry and raspberry treats.
Kobe Tea releases a special Valentine's limited edition tea blend featuring the sweet fragrance of chocolate and rich depth of cacao, available from January 6, 2026.
Paris-based chocolate specialist Le Chocolat Alain Ducasse and biscuit boutique Le Biscuit Alain Ducasse are set to appear at Valentine's events in 35 department stores across Japan starting January 2026.
New York lifestyle brand LeSportsac and Kyoto's oldest cotton fabric merchant EIRAKUYA unveil a special collaboration featuring five pouch designs inspired by traditional Japanese hand towel patterns.
LOTTE launches Rakkus, a special collaboration chocolate combining their top two liquor chocolate brands Rummy and Bacchus, celebrating Rummy's 60th anniversary. Available nationwide from January 13, 2026.
The British natural cosmetics brand LUSH is introducing a hands-on chocolate cosmetics workshop at 71 stores across Japan, offering Valentine's skincare experiences from January 24 to February 14, 2026.
Maluke, a pet skincare brand, has developed a moisturizing and protective cream featuring 20% high-concentration UMF15+ manuka honey, co-created with veterinarians for dogs and cats.
Japan's specialty chocolate brand Minimal releases a new edition of their popular bonbon chocolate collection featuring eight renewed single-origin cacao varieties, now alcohol-free for wider enjoyment.
Morinaga & Co., Ltd. launches a collaboration with pudding specialist Pastel, releasing three limited-edition products featuring the iconic Nameraka Pudding flavor, available from January 13, 2026.
Mr. CHEESECAKE launches six special Valentine's products for 2026, including the chocolate-inspired BASQUE CHEESECAKE Cacao and Cafe Mocha flavor, available from January 17th at permanent stores and nationwide pop-up locations.
Takarajimasha releases a message book inspired by Sanrio's My Melody, celebrating 50 years with an exhibition from January 15 to 21, 2026, at Omotesando Hills.
Namakuri, the viral sweets-in-a-can brand, launches a new chocolate-banana flavor featuring rich chocolate cream, banana sauce, and crunchy toppings.
Nenrinya, the Ginza baumkuchen specialty shop, introduces bite-sized "Mount Baum" coated in luxurious gold chocolate, available January 12 to mid-February 2026.
AmiAmi, a major hobby retailer, is now accepting pre-orders for the GODDESS OF VICTORY NIKKE Rupee Winter Shopper 1/6 Scale Finished Figure from Max Factory.
Korean cosmetics brand Coralhaze releases a special Ocha-Ken-inspired limited edition Dew Drop Tint in four new colors, featuring adorable character packaging. Available from January 19, 2026 at variety stores including PLAZA and Loft.
Hot Palette Co., Ltd.'s Pepper Lunch is significantly renewing its lunch menu from January 21, 2026. The new lineup features signature dishes like Beef Pepper Rice and Wild Juicy Steak, with customizable side options including broccoli salad or kimchi.
From March 21 to June 25, 2026, OTTO SETTE, the main dining restaurant at Hoshino Resorts RISONARE Yatsugatake, will offer a special spring dinner course showcasing seasonal strawberries and vegetables paired with expertly selected wines.
Starting January 7, 2026, ROYCE' is releasing three new limited-edition Valentine's sweets, including ROYCE' Rosé Chocolat featuring Joseph Perrier champagne and a new strawberry flavor of their popular ROYCE' Baton Cookies.
ROYCE' Confect has released a variety of Valentine's Day limited edition chocolates and sweets, available for online orders and at directly-operated stores. An early bird discount campaign offers up to 10% off for orders placed before January 26.
Starting January 9th, Saint Marc Cafe's signature CHOCOCRO will face off against the Ultimate ChocoCro in a sales showdown. The campaign also features rich chocolate drinks perfect for Valentine's season.
Commemorating 145 years of innovation, Seiko releases four limited edition timepieces that embody the brand's rich heritage and pioneering spirit. These special models feature warm gold accents and designs inspired by the company's storied history.
Seven-Eleven releases a new adult-oriented karaage with a bold black pepper kick. The popular fried chicken series adds a spicy twist perfect for warming up during the cold winter months, launching January 9th, 2026.
Mobile Factory announces the opening of Station Memories! Official Web Shop, offering better value on in-game currency purchases with bonus items starting January 21, 2026.
KOSÉ COSMEPORT introduces a new multi-vitamin infused sunscreen essence featuring SPF50+ PA++++ protection and tone-up effects, launching February 2, 2026.
Grace Corporation, which operates Taiwanese food and sweets shops, will launch a total of four winter-limited chocolate products from two brands, Taiwan Ten and Taiwan Confectionery Banka, for the 2026 Valentine's season.
Tescom Electric announces the release of the TD462A Protect Ion Hair Dryer in mid-January. Featuring gentle low-temperature airflow and ion technology, the dryer helps minimize heat damage while delivering glossy, manageable hair.
Hakkaisan Brewery's Uonuma no Sato facility launches a limited-time online store to bring the flavors of Minami-Uonuma to customers who can't visit during the snowy winter season.
Sanwa Supply has released a USB-C rechargeable hand warmer that heats up in just 30 seconds and can be used repeatedly. This eco-friendly and economical device features three temperature settings and a slim design perfect for portability.
Colopl has launched the "White Cat New Year's Dream Fair 2026" featuring exclusive merchandise with original festive illustrations from the popular mobile action RPG White Cat Project NEW WORLD'S.
The iconic 1990s-2000s gyaru fashion brand LOVEBOAT releases nostalgic yet modern school bags featuring leopard and hibiscus patterns, perfectly blending retro aesthetics with contemporary practicality for today's fashion-conscious students.
Yamazaki introduces innovative kitchen and home organization products, including a drain net holder that minimizes contact with dirty nets, slim hanging cabinet organizers, and rotating table-side storage racks with magnetic dividers.
Yanagiya Honten Co., Ltd. releases the new Yanagiya Apricot Oil Gloss Oil Spray on January 6, 2026, at Loft stores and online. Nationwide release follows on February 5, 2026.
The popular fragrance series from Aoyama Flower Market, with cumulative sales of 30,000 units, introduces a new "Hyacinth" scent available for a limited time this spring starting January 10, 2026.
Starting January 10, 2026, BAKE CHEESE TART introduces a decadent Valentine's limited edition featuring three layers of chocolate mousse, whipped cream, and raw chocolate atop their signature cheese tart.
BAUM, the skin and mind brand themed around coexistence with trees, is re-releasing three mini-size eau de cologne fragrances on January 15th, 2026, by popular demand.
Marvelous Inc. has launched the 2025 Boss Challenge "Holy Demonic Festival" event in the seal collection RPG Bikkuriman Wonder Collection. New characters Super Zeus and Yamato Bakushin are now available through special gacha events.
The gift select shop BIRTHDAY BAR announces a limited-edition collaboration featuring Sanrio's beloved Hello Kitty and Dear Daniel characters, available from February 11, 2026.
BOSS celebrates the upcoming Year of the Horse with a capsule collection inspired by traditional Chinese metalwork, featuring brand ambassador and world champion swimmer Wang Shun.
Bulgari's 2026 Spring/Summer leather goods collection introduces stunning new bags that blend the art of jewelry craftsmanship with modern leather design. The Serpenti Cuore collection features heart-shaped silhouettes and crystal-embellished editions launching from January 2026.
CÉ LA VI TOKYO at Shibuya Tokyu Plaza debuts a winter-limited dessert buffet featuring 14 varieties of strawberry and chocolate sweets, paired with lunch courses and free-flow beverages from January 15th to March 31st, 2026.
Japanese Cuisine Sakuragaoka at Cerulean Tower Tokyu Hotel has revamped its afternoon tea into a more meal-like experience, offering obanzai, main dishes, and traditional Japanese sweets starting January 6, 2026.
CHOCOLATIER PALET D'OR introduces a limited-edition Valentine's chocolate collection featuring heart-motif bonbons, available at directly-operated stores and online from January 23 to February 14, 2026.
Dr. Vranjes Firenze introduces a new daily beauty ritual inspired by its iconic fragrance, featuring Rosso Nobile hand cream and hand soap, launching at retail stores and online January 15, 2026.
Souda Seisakusho has launched "Tanton," an electric shoulder massager focused on strong tapping action to relieve severe shoulder tension and stiffness.
FamilyMart unveils Chef Komoda Kinya's 7th supervised series with the debut Chinese bun "Mala Cheese Nikuman" launching January 6 and "Black Vinegar Subuta" arriving January 13 at approximately 16,400 stores nationwide.
AmiAmi, a major hobby retailer, is currently offering pre-orders for the Goddess of Victory: Nikke Alice Plastic Model Kit from X-Plus. The kit features seven-color molded parts for accurate color separation even without painting.
Ariake introduces Gokaku Harbor 2026, a limited-edition marron cake featuring success prayer stickers and traditional Yokohama Harbor design, available from January 10 to February 28, 2026.
Gong cha introduces a seasonal limited drink combining fluffy almond tofu and rich mango sauce with Alishan oolong tea, creating a winter landscape in a cup.
Guerlain launches the Parure Gold Skin Mesh Cushion, combining 24K gold with Black Bee honey for a radiant jewelry-skin finish.
Hattendo releases a limited-edition cream bread featuring their first-ever white dough, filled with milk cream and Fukuoka Amaou strawberry jam, exclusively at FamilyMart stores nationwide starting January 6, 2026.
Yakiniku Heijoen begins accepting pre-orders for its handmade premium Wagyu beef ehomaki roll, available at special prices made possible through whole-cow purchasing until January 31, 2026.
A large-scale Identity V collaboration campaign will be held at 40 bathing facilities across Japan from January 23 to February 28, 2026, featuring exclusive merchandise and limited novelties.
JR East Cross Station's Irorian Kiraku station soba shops introduce two limited-time menu items starting January 8, 2026. The Aomori Prefecture scallop kakiage soba returns by popular demand, alongside a warming ginger pork nanban soba perfect for winter.
The fresh SUNNY sneaker from JIMMY CHOO reinterprets the brand's core femininity and sophistication as a modern trainer, featuring delicate lace for a light and ethereal impression.
Family restaurant Joyfull presents a winter menu event featuring hearty hot pot dishes, rich hamburger steak sets, and exclusive desserts made with Fujiya's Milky candy. The fair runs from January 13, 2026.
SPINNS unveils a delightful new collaboration featuring Korilakkuma and strawberries, offering apparel, home goods, and accessories in sweet pink and ivory tones.
On January 18th, 2026, Kamikawa Town, Hokkaido will host an urban exchange event at Shibuya Cast, themed around kotatsu, talk sessions, and regional connections.
From Tokyo's Shirokane comes a special bite-sized collection. La Maison SHIROKANE introduces a limited-edition chocolat collection featuring new Tokyo Tea Chocolat, Amaou strawberry truffles, champagne chocolates, and the signature Shirokane Chocolat series.
ZLONGAME announced a collaboration between the popular simulation RPG Langrisser Mobile and the hit TV anime Fairy Tail, featuring iconic characters Natsu, Lucy, and Erza in exclusive collaboration events.
LDK magazine tested 14 kitchen knives to find the perfect daily cooking companion. Discover the top-rated knives that combine excellent sharpness, long-lasting edge retention, and comfortable handling for stress-free meal preparation.
Swiss premium chocolate brand Lindt releases its Valentine's Day 2026 collection featuring exclusive heart-shaped Lindor truffles and special gift sets, available from January 8 to February 15 at boutiques nationwide.
LOFT launches a special collaboration with The Powerpuff Girls featuring 33 exclusive items across 172 stores in Japan. The Glitter Sweet Collection includes charms, pouches, mugs, and stationery with Valentine's Day-themed pastel designs.
Lotteria hamburger shops are offering a limited-time Rilakkuma Kids Set featuring popular San-X characters, complete with collectible toys.
From January 16 to February 12, 2026, a limited-time pop-up shop featuring cyberpunk-themed merchandise for VTuber group Luminaria Production will be held at SHIBUYA TSUTAYA's IP SHOTEN on the 6th floor.
Marimekko marks its 75th anniversary with special Japan-exclusive tote bags featuring fusion designs of iconic Unikko and Vihkiruusu prints. The new Maridenim collection and home goods are now available for pre-sale on the official online store starting January 16th.
Following the popular Revival Collection, Mezzo Piano Junior launches the second wave featuring brand character Berrie-chan in Heisei-era POP art designs. Pre-orders begin January 6, 2026, on NARUMIYA ONLINE with delivery in late January to early February 2026.
Mister Donut launches a special collaboration with Godiva Chocolatier, introducing five premium chocolate donuts featuring truffle chocolate and fresh chocolate French cruller varieties, available for a limited time starting January 9, 2026.
Confectionery company Morozoff releases a new winter-limited pudding featuring elegant sweet chocolate and tart raspberry flavors, available at select stores from January 9 to February 28, 2026.
The latest Muv-Luv game, Muv-Luv Girls Garden, launches its New Year event featuring a new SSR Chiyuru Tsukigase character with special costume and abilities.
Naboso introduces a new self-care ball that combines their patented texture technology with cooling therapy, designed to support athletes and active individuals in their pre- and post-workout conditioning routines.
Nakamuraya has renewed its popular teriyaki chicken manju with a richer, deeper flavor thanks to the addition of brown sugar. The 6-piece assortment, featuring both pork and teriyaki chicken buns, is now available at supermarkets in the Kanto region for a limited time through February 28, 2026.
New Era launches a new collaboration collection featuring iconic artwork by renowned Japanese artist Taro Okamoto and the legendary Osaka Kintetsu Buffaloes baseball team logo.
Two Kyoto companies team up to bring traditional pickle culture to textiles, launching unique fabric designs and crafting workshops starting January 11, 2026.
PETEMO launches a limited-edition collaboration with Peko-chan, featuring adorable pet toys inspired by popular Fujiya sweets. Available at PETEMO stores and online from January 7, 2026.
RORRY's stylish mobile battery series is on sale during Amazon's Smile SALE from January 3-7, 2026, featuring keychain-equipped models at up to 42% off with additional discounts for multiple purchases.
A French-Japanese cultural fusion brings a premium collector's item featuring Astro Boy in Paris Saint-Germain colors, crafted by renowned French sculpture studio Leblon Delienne.
Seven-Eleven stores across Japan will begin selling the PUPPET SUNSUN Happy Bag, featuring exclusive flocked figures of Sunsun and Nonnon along with a reusable clear bag designed with Sunsun's face.
ROYCE' Confect releases a special Valentine's collection on January 7, 2026, including spoonable Nama Chocolate "Precious" with champagne and red wine, tiramisu-flavored Nama Chocolate, and limited-edition Italian Fair items available at ROYCE' online shop and directly-operated stores.
Four adorable Sanrio character-designed mini fragrances featuring the popular Nude One scent are now available at Don Quijote stores across Japan. Each 8mL bottle features heart-filled designs of beloved characters.
KOSÉ's global skincare brand SEKKISEI introduces a daytime whitening UV lotion that combines three functions in one product, launching on March 16, 2026.
From January 7 to 11, 2026, 7-Eleven stores across Japan are offering all steamed buns at 20 yen off the standard price. This limited-time promotion includes popular items like meat buns, pizza buns, and sesame paste buns.
Starting January 10, 2026, Sweets Paradise introduces an all-you-can-eat brand strawberry course featuring premium strawberries shipped directly from contracted farms, plus unlimited strawberry tart and strawberry daifuku.
NetEase Games and ZhuRong Studio have announced the release of the New Year version update for the open-world MMORPG Sword of Justice, starting January 1, 2026.
Suntory announces the limited release of Teacher's Highball Can, featuring a renewed recipe with increased whisky content and smoky flavor, available nationwide from March 3, 2026.
To commemorate the 30th anniversary of Trainspotting, a club event featuring 90s British music culture will be held at Shibuya's Spotify O-EAST on January 31. The film will also have a 2-week limited revival screening at theaters nationwide starting January 30.
Tully's Coffee Japan introduces two new Valentine's-themed beverages starting January 9th, including a barista contest-winning drink featuring the elegant pairing of chocolate and fruit.
![Tully's Coffee Launches Deep-Roasted "Romance Roast [Full Body]" Seasonal Blend, Perfect for Chocolate Pairing](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/588edf6c-10fc-485c-b76a-297b0cc02f17.jpeg)
Tully's Coffee Japan introduces Valentine's season limited products starting January 9, including the Romance Roast blend designed to pair perfectly with chocolate.
A new line of shrine ritual items made from ceramic-resin composite material wins the 2025 Good Design Award. These unbreakable items maintain the appearance and feel of traditional pottery while offering durability and peace of mind.
A.P Holdings introduces two limited-edition Japanese sake varieties, "ubu with Fukucho" and "ubu with Taka," specially crafted for the New Year. These premium sake offerings will be available at Shijuhachigyo and sister restaurants starting from the first business day of 2026.
AXXZIA will hold a special limited-time event at @cosme TOKYO in Shibuya from January 7-13, 2026, featuring popular eye care sheets, LISBLANC series, and AG Drink XI with exclusive purchase benefits.
Calbee introduces a new soybean snack featuring a mix of two types of soybeans, offering an easy way to consume protein and dietary fiber. Available at convenience stores nationwide from January 12, 2026.
Candeo Hotels begins selling a limited-time winter breakfast plan offering up to 20% off breakfast-included stays at 27 locations across Japan, available exclusively through official website bookings from December 12, 2025 to February 15, 2026.
A new limited-edition champagne from Bollinger's "By Bollinger" series showcases the unique character of the 2016 vintage, featuring 73% Pinot Noir from northern Montagne de Reims.
San-ei Publishing announces the re-release of Shinji Mizushima's legendary baseball manga "Dokaben" in 24 volumes over one year, featuring newly scanned artwork and original page layouts from the series that debuted 55 years ago.
FamilyMart introduces two new noodle dishes in its Kyushu region stores, featuring an Ajisen Ramen-supervised tonkotsu ramen with black mayu oil and a luxurious udon topped with Kyushu chicken breast toriten, available from January 6, 2026.
Tirol Choco Co., Ltd. launches a special Hatsune Miku collaboration product featuring exclusive illustrations by artist Yumenouchi. The limited-edition "Tirol Choco Mikkumiku Milk Mint" will be available at FamilyMart stores across Japan starting January 26, 2026.
KEYUCA has launched a new collection of seven washable PP rattan storage baskets. These versatile organizers combine the warm look of natural rattan with the practical benefits of polypropylene - they're fully washable, moisture-resistant, and splinter-free.
Koikeya releases seasonal potato chips featuring Japanese plum with fragrant Isewan seaweed topping, available for order until January 13th.
Tonkachi Inc. has released original merchandise for the Lisa Larson's Way exhibition currently held at PLAY! MUSEUM in Tachikawa, Tokyo. These items are now available for advance purchase at PLAY! MUSEUM and will also be sold sequentially at the online shop Tonkachi Store.
Lotteria introduces three new sukiyaki-inspired burgers starting January 7th, featuring beef short rib, shirataki noodles, and special sukiyaki sauce in a limited-time campaign.
Discover how Nagoya-based mochi specialty shop "To, Mochi" is transforming traditional rice cakes into everyday treats with innovative flavors like An-Butter Mochi, Mikan Mochi, and Sansho Isobe Mochi.
Nissin Cisco introduces a limited-edition Coconut Sable featuring apple pie flavor with fermented butter, apple essence, and cinnamon accents. Available nationwide from January 12, 2026.
Nosh Co., Ltd. launches its nosh pâtisserie series on January 5, 2026, featuring three authentic desserts that balance delicious taste with health-conscious nutrition - Fondant Chocolat, Double Cheesecake, and Tiramisu.
Natural cosmetics brand SABON releases a limited-edition Valentine's gift kit featuring the Gentleman Collection fragrance, available from January 15, 2026.
Sapporo Draft Beer Black Label THE SHOP announces exclusive collaboration sneakers designed by Yasuhiro Mihara, the creative force behind Maison MIHARA YASUHIRO, available for pre-order from January 5, 2026.
The premium bluefin tuna from the January 5th Toyosu Market first auction can now be ordered online in limited quantities as sashimi cuts and blocks for home enjoyment.
TSUCHIYA KABAN introduces a limited khaki color to its signature Diario leather series, set to launch on January 15, 2026. The elegant beige-toned khaki complements spring and summer wardrobes while showcasing the natural richness of premium leather.
Di Techno Corporation has launched pre-orders for Ultraman Z original merchandise featuring newly illustrated artwork. Pre-orders are available at Chara-Log and anime shops nationwide starting December 25, 2025.
Y's has released "TOKYO: HELD MOVEMENT," a striking new photo series for their 2026 Spring/Summer collection captured by acclaimed photographer Max Vadukul on the streets of Tokyo.
AEON celebrates Winnie the Pooh's 100th anniversary with exclusive honey muffin-themed plushies launching January 1st at approximately 80 AEON stores across Japan.
Akachan Honpo Co., Ltd. is offering a carefully selected collection of Hina dolls that adorn spring, ranging from natural styles to traditional classic designs. An extensive lineup to suit various lifestyles is now available at stores nationwide and online starting December 26, 2025.
The complete first season of the romantic comedy anime Anyway, I'm Falling in Love with You is now streaming free on YouTube until January 11, 2026. Watch all 12 episodes before the highly anticipated second season premieres on January 8, 2026.
New officially licensed merchandise from the anime Bocchi the Rock! includes a limited edition embroidered zip hoodie of Hitori Gotoh and Kessoku Band full graphic T-shirts, with pre-sale at Comiket 107 in December 2025.
BONAVENTURA introduces a special limited edition collection of handcrafted leather animal charms, each symbolizing different types of good fortune for the new year.
Disney Store introduces its first-ever original Godiva chocolates as part of the Valentine 2026 collection, launching January 9th with exclusive designs featuring Mickey Mouse as a chocolatier.
Shogenji Yoko, Fujishima Kaho, and Watanabe Rina grace the cover and lead feature of B.L.T. March 2026 issue, showcasing their endearing bond and growth as the fourth-generation youngest members of Hinatazaka46.
KADOKAWA's new BL manga Kawaii Shitsuji no Tsukurikata vol.1 hits shelves today, featuring a bold young master and his fallen butler in a comedic battle of wits and pride.
Felissimo's humor goods brand YOU+MORE! has launched new lazy starfish-themed bead cushions and mascots inspired by the relatable sight of starfish lounging in aquariums.
Maruetsu supermarket begins accepting reservations for 2026 Setsubun ehomaki on December 27, offering lucky direction sushi rolls with premium ingredients including first-harvest seaweed, Hokkaido salmon and scallops, and specialty options from partner restaurants.
Starting January 22, 2026, GiGO arcade stores nationwide will feature exclusive mascot plushies designed by beloved artist mojojojo, known for creating adorable characters with relaxed expressions and nostalgic charm.
NEUHAUS announces pre-orders for its 2026 Valentine's collection, featuring a collaboration with Michelin 2-star restaurant "Nuance." The collection launches at department stores nationwide from mid-January.
EGGRYPTO, a popular NFT game developed by Kyuzan and GameWith, is hosting various exciting campaigns from December 26, 2025, including free 5-star guaranteed gacha, new monster releases, and special events.
Pierre Ledent, a pâtissier and chocolatier from Liège, Belgium, launches the 2026 Valentine's limited collection with the theme "Chocolat Céleste - Chocolates of the Sky" featuring exclusive assortments.
Di Techno has started accepting pre-orders for original merchandise featuring anime illustrations from TV anime SANDA, available through Charalog and anime shops nationwide.
SMELLY's nail polish line undergoes its first renewal since the brand's inception, featuring a refined design with 10 new shades including 6 spring-inspired colors and 4 popular classics. The collection launches with a new nail care oil.
Popular seasonal flavor becomes a year-round product as Suntory releases -196°C Sugar-Free Pink Grapefruit & Orange nationwide on February 24, 2026.
Tenkaippin, the ramen chain famous for its rich kotteri soup, has begun taking pre-orders for the special YEAR Donburi 2025. Featuring pink and indigo colors symbolizing bonds and connection, these commemorative bowls celebrate the relationships built with customers throughout the year.
Creative Plus has released official LINE stickers and themes for the TV anime 'Li'l Miss Vampire Can't Suck Right', featuring the charming vampire character Tsukina Ishikawa.
Cygames launches a nostalgic new commercial for Uma Musume featuring free-spirited characters racing along coastal roads with Mt. Fuji in view, recreating the iconic opening of The Unfettered Shogun II.
Nijigen Cospa has launched a new line of pass cases featuring characters from the anime Umamusume: Cinderella Gray. The collection includes nine designs with Oguri Cap, Belno Light, Fujimasa March, and other beloved Uma Musume characters.
An exclusive online lottery featuring newly illustrated characters in winter outfits and checkered patterns celebrates the Winter Edition broadcast of the Undead Unluck anime series.
The mobile game Alya Sometimes Hides Her Feelings in Russian Puzzle Party introduces cheerleader costumes for seven characters starting December 25, 2025, alongside a high score ranking event and Marsha's birthday celebration campaign.
AVIOT announces special edition TE-V1R wireless earphones celebrating the 15th anniversary of Uta no Prince-sama. Featuring exclusive voice recordings and original designs, pre-orders begin December 25th.
AMNIBUS, the online shop selling original anime and manga merchandise, has started taking pre-orders for 12 types of Banana Fish products featuring Ash Lynx, Eiji Okumura, and BABY BANANA designs.
Nihon Bungeisha has released 'Bonsai Illustrated Guide' (co-authored by Yukio Hirose and Nobuyuki Hirose), a comprehensive guide to cultivating small bonsai with detailed step-by-step photography.
Cafe comme ca launches a special cake featuring Kumamoto-grown Yūbeni strawberries to celebrate the fruit's 10th anniversary. The limited-edition cake will be available from January 16 to February 14, 2026.
Bauhutte's gaming furniture brand has expanded its Winter Gaming Fortress Sale to include the latest DAMEGI wearable blanket series and other warm gaming furniture at special prices.
emmi unveils a special collaboration with Onitsuka Tiger, launching the MEXICO 66 CHUNK sneakers with platform soles in a fresh New Year colorway featuring ivory suede, gold stripes, and pink accents.
An online lottery for Fate/Grand Order - You've Lost Ritsuka Fujimaru launches on Kujibikido December 25, featuring original illustrations and memorable scene merchandise.
Seiryusyuppan will publish The Little Mouse and the Owl, a new picture book illustrated by legendary World Masterpiece Theater animator Seki Shuichi, at bookstores nationwide on January 25, 2026.
by age 18, the udon restaurant known for its plant-based and gluten-free menu, launches its own brand of gluten-free soy sauce made with traditional wooden barrel fermentation.
CAVE Interactive Co., Ltd. has launched the "Lucky Lottery Campaign" where players can win prizes including up to 54,900 Holy Stones, along with luxurious New Year campaigns offering up to 228 free gacha pulls in their shooting game app Gothic wa Mahou Otome ~Sassato Keiyaku Shinasai!~.
nijito Co., Ltd., which operates the head beauty brand "haru," has launched a special "haru Lucky Bag" sale exclusively on Yahoo! Shopping's official haru online store for the year-end and New Year season.
The popular anime Hetalia: World Stars collaboration with Round1 entertainment facilities has begun online pre-orders for exclusive original merchandise through the Cocoani e-commerce site.
IKEA Japan announces the release of over 120 new products centered on their 2026 theme 'Cooking & Eating,' featuring innovative kitchenware, dining furniture, and tableware designed to enhance daily cooking and dining experiences.
IKEA Japan will begin selling over 700 new products from January 1, 2026, featuring cozy winter items including country-style bedding, stylish blankets, and functional storage solutions for creating comfortable living spaces.
Maison de FLEUR's popular spring series "STRAWBERRY COLLECTION" returns with six new items, including strawberry-shaped shoulder bags, pouches, and embroidered accessories, celebrating the arrival of spring.
Duskin's Mister Donut and Adastria's LEPSIM fashion brand are releasing a new collaboration collection featuring illustrated hoodies, retro-inspired designs commemorating Mister Donut's 55th anniversary, and coordinating kids' items starting January 9, 2026.
Eikoh Co., Ltd. announces the release of original Monchhichi "Interior Mini Figures" at Can Do and other 100 yen shops and fancy stores across Japan.
NICI, the beloved German plush toy brand, marks its 40th anniversary in 2026. The celebration kicks off with the revival of the popular Color Bear keyring series, launching in May 2026.
Ocean Park Hong Kong presents a special collaboration with six beloved Sanrio characters including Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin, and Hangyodon from December 13, 2025 to August 23, 2026.
Kodansha's Otomodachi magazine February/March/April 2025 issue comes with a special supplement allowing children to create fruit-decorated sweets using rice clay, featuring exclusive molds and an extruder set
Shikishima Baking Co., Ltd. (Pasco) will release "Kokusan Komugi Nouko Milk France" (Domestic Wheat Rich Milk France), a new product in the ArtisanSelection series, in the Kanto, Chubu, Kansai, Chugoku, and Shikoku regions on January 1, 2026, for a limited time.
Restaurant Ukai's online shop begins pre-orders for a luxurious seasonal hot pot set featuring king crab on January 1st, 2026. The set includes a course-style experience with ginjō crab tofu and king crab in soy milk white miso broth.
Thank You Mart will release exclusive KIRIMI-chan and Cogimyun items at all stores from late January. Online pre-orders start December 26th at 12 PM. All items priced at ¥390 (tax included ¥429).
Global cosmetics brand SHEGLAM has released a new liquid foundation designed for winter dry skin. The Skin Sync Satin Foundation features a buttery smooth texture and moisturizing ingredients, delivering a natural satin finish.
Sisley Paris introduces a special New Year kit featuring their bestselling Ecological Compound Advanced emulsion (125mL) along with four popular mini-size products, launching January 1, 2026.
The official game app for Strawberry Prince, Sutopuri With!!, announces a second limited-time collaboration event with Sanrio Characters featuring special gachas, login bonuses, and original story content.
GreenFlash is launching a vibrant collection of Teletubbies goods featuring cute expressions and iconic designs in pink and purple. Pre-orders are now open on Village Vanguard Online.
Creative Plus announces the second round of the online lottery for "The Ghost Doesn't Show Up," featuring exclusive merchandise including big towels, acrylic stands, mini pouches, omamori-style keychains, square can badges, and mini sticker sets.
A new digital magazine comprehensively covers Tokyo Station's exclusive souvenirs, bento boxes, and dining spots, making shopping easier than ever.
The Gosetsu Set returns for its fourth year, delivering authentic Tsunan snow alongside premium sake. This unique winter offering celebrates the heavy snowfall that defines the brewery's craft, shipping sake buried in snow directly from one of Japan's snowiest regions.
Ufufu Donatsu, a handmade donut specialty shop, is now accepting pre-orders for three types of lucky bags filled with limited-edition donuts, unreleased flavors, and other Ufufu items. Available for purchase at Kanazawa Main Store, Kyu-Karuizawa Store, and the official online shop.
Tachibana E Shuhan has launched the 92nd edition of its popular whiskey lottery "Luxury Whiskey Mikuji" on Amazon, Rakuten, and other e-commerce platforms starting December 25, 2025. The lottery features premium Japanese whiskeys with the grand prize being Yamazaki 18 Years Old.
Amiami's brand amie announces two new premium collectible card series featuring all 20 characters from 18TRIP, with luxurious foil stamping and special materials.
Celebrate Levi's birthday with an exclusive tea set featuring a newly illustrated design. The set includes a cup, saucer, Darjeeling tea bags, a spoon with the Wings of Freedom engraving, and two bromide cards.
A real-life lottery featuring never-before-seen illustrations from Bocchi the Rock! will be available starting January 31, 2026. The Kujirack lottery offers guaranteed prizes with every draw, including exclusive merchandise featuring new artwork by illustrator Terada Tera.
The latest smartphone game based on the popular delinquent manga series Crows and Worst has officially launched, featuring character training simulation gameplay and cross-generation team battles.
The new anime project for Is the Order a Rabbit? announced on March 1, 2025, has been confirmed as a full-length theatrical film. The first teaser visual featuring Cocoa and Chino, designed by character designer Akane Yano, has been unveiled along with the production staff.
ABEMA will launch a limited-time Jujutsu Kaisen official free channel from January 1-13, 2026, featuring all 47 TV series episodes and the theatrical film Jujutsu Kaisen 0, celebrating the upcoming Culling Game (Part 1) broadcast.
Contents Seed Co., Ltd. has launched post-event online sales for Assassination Classroom merchandise from Jump Festa 2026 through THE Chara online store, running from December 25, 2025 to January 21, 2026.
Content Seed Co., Ltd. has launched a post-event online sale for Black Clover TV anime merchandise that was sold at Jump Festa 2026. Orders are being accepted on THE Chara online shop.
Contents Seed Co., Ltd. has launched post-event online sales for Gintama: Mr. Ginpachi's Zany Class merchandise from Jump Festa 2026 on THE Chara shopping site starting December 25, 2025.
THE Chara online store has started accepting orders for Haikyu!! anime merchandise from Jump Festa 2026, featuring hologram badges, clear cards, mini acrylic stands, and keychains.
Contents Seed Corporation launches online post-event sales for Jujutsu Kaisen merchandise from Jump Festa 2026, featuring badges, clear cards, acrylic stands, and keychains with special purchase bonuses.
Post-event sales for Make the Exorcist Fall in Love merchandise from Jump Festa 2026 have started on THE Chara online store. Order by January 21, 2026.
Naruto Shippuden merchandise from Jump Festa 2026 is now available for online purchase through THE Chara shop. Orders accepted until January 21, 2026.
Post-event online sales for The New Prince of Tennis merchandise from Jump Festa 2026 are now available. Orders are open until January 21, 2026 on THE Chara online shop.
Contents Seed begins post-event online sales for TV anime Sakamoto Days merchandise from Jump Festa 2026, featuring hologram badges, photo bromides, keychains, and acrylic stands.
Post-event online sales for TV anime Tokyo Ghoul merchandise from Jump Festa 2026 have started on THE Chara shopping site.
Limited-edition mineral-inspired confectionery featuring the iconic Philosopher's Stone from Lupin the Third: The Mystery of Mamo goes on sale at MOO:D MARK by ISETAN from December 17, 2025.
A.Crescent has launched an innovative eGift card service for Mikadukiya's popular natural yeast croissants, making it easier than ever to send thoughtful gifts without worrying about logistics or expiration dates.
Confectionery maker Morozoff introduces limited-edition New Year sweets featuring the 2026 zodiac "Horse" design, including their signature Denmark Cream Cheesecake and other festive treats available from December 29, 2025 to January 3, 2026.
The popular "GLUTEN-FREE CURRY" featuring the sweetness of Hokkaido onions from natulif is now available in convenient bulk sets - 4-pack and 20-pack options offering great value for gluten-free curry lovers.
Online sales have started for TV anime Reborn! merchandise that was sold at JUMP FESTA 2026. Orders are being accepted until January 21, 2026.
Shikishima Bread (Pasco) announces the release of Rich Fromage Pancake, featuring two layers of cheese cream that create a delightful contrast in flavor. The product will be available in six regions across Japan starting January 1, 2026.
ROPE' PICNIC unveils a special Hello Kitty collaboration collection featuring 7 items, including face-shaped mini bags and jacquard knits. Pre-orders begin December 26, 2025, with in-store sales starting January 1, 2026.
A groundbreaking liqueur blending the distinct spirits of two regions has been created. The Nagahama Distillery's AMAHAGAN meets Shinzato Shuzo's whiskey and awamori liqueur in the INAZUMA series, launching in limited quantities on January 20, 2026.
Creative Plus and Gonda Brewery have released Japanese sake inspired by the popular anime "The Style of Hiroshi Nohara's Lunch," featuring "Kin no Hiroshi" (dry sake) and "Gin no Hiroshi" (lime-infused liqueur), available online and at select retailers starting December 25, 2025.
Favorite, an apparel brand that brings anime and manga worlds to life in clothing, launches pre-orders for four Tokyo Ghoul-themed apparel items on December 26, 2025, at 5:00 PM.
The TV anime "Maid-san wa Taberu dake" will begin broadcasting in April 2026. Winter holiday artwork featuring Suzume has been revealed, and a special campaign offering autographed shikishi from the original manga creator Susumu Maeya and the voice cast is now running on the official X account.
Oguri Cap and Tama Cross from the hit anime Uma Musume: Cinderella Gray are now available as adorable KuiKui sitting plushies that tilt their heads to look up at you. These charming merchandise items will be released in June 2026.
The 40th anniversary commemorative collection for Valkyrie no Bōken includes comprehensive series documentation, a 4-disc soundtrack, and exclusive original artwork by Hiroshi Fuji. Pre-orders close on January 13 (Tuesday) at 11:59 PM.
The mobile puzzle game based on the popular anime series launches a special Santa-themed pickup gacha featuring seven characters in festive costumes, along with a countdown login bonus campaign offering tickets for the 2025 All-Stars gacha.
Compile Heart announces the launch of online sales for the AmiAmi 25th Anniversary × Hyperdimension Neptunia 15th Anniversary Double Anniversary Collaboration and Anniversary Party vol.2 merchandise, featuring exclusive illustrations by Tsunako.
An online lottery featuring original merchandise from the TV anime 'The Dangers in My Heart' with Marine and Bunny Maid themed newly illustrated goods is now available on Kujico, the internet-based lottery service. Sales began on December 24, 2025 at 12:00 PM.
IP Four Co., Ltd. will release the Care Bears Sweet Assort Collection capsule toy series featuring six different types of pouches and bags, including tote bags, face pouches, and tissue case pouches, priced at 400 yen per capsule, starting from late December 2025 at capsule toy corners nationwide.
caseplay announces a new collection of smartphone accessories featuring popular NAMJATOWN Characters from Sunshine City's indoor theme park NAMJATOWN, including slim protection cases and various tech accessories.
British lifestyle brand Cath Kidston releases six limited edition NEW YEAR BAG sets starting January 1, 2026. Each features an exclusive original tote bag filled with 3-6 curated items including tableware and pouches, with sets ranging from 5,500 to 9,900 yen.
The first official merchandise collection for "Chiikawa Pocket," the first smartphone app based on the popular "Chiikawa" series, will go on sale on January 16, 2026. Pop-up stores will also open in Tokyo, Sendai, Nagoya, Osaka, and Fukuoka.
KONAMI releases Combine Me!, a mobile block puzzle game featuring action and logic modes, 700+ puzzles, and collectible pixel art characters. Free-to-play with in-app purchases on iOS and Android.
Italian luxury brand Fendi introduces the ultra-lightweight "Fendi Flight" sneaker from its 2026 Spring/Summer Pre-Collection, combining sporty unisex design with comfort and functionality.
Fontagard, a French single malt whisky from the Cognac region, has won the Design Award in the European Whisky category at TWSC 2025. The award was voted on by general consumers for the first time, recognizing the bottle's innovative black opaque design.
Naris Cosmetics unveils The Rouge, a premium lipstick collection featuring fit film technology, moisturizing ingredients, and poetically named shades designed for mature skin.
IP4 Inc. announces the Hello Kitty Summerdays Pouch Collection capsule toy series featuring a sun-kissed Hello Kitty design. The collection includes five different items launching mid-December 2025 at capsule toy vending machines nationwide for 400 yen per play.
D-techno Co., Ltd. has launched a new web lottery featuring exclusive merchandise from the TV anime Higurashi: When They Cry – SOTSU. The 10th installment in the web lottery series features original race queen-themed illustrations.
ISEMAN CO., LTD., a group company of IX Holdings, is releasing Single Malt Whisky Ise -2025 Edition-, the first Japanese single malt whisky from the Ise-Shima region, made with 100% malt spirit distilled and aged at the Ise Distillery. This limited edition of 250 bottles will be available from December 30, 2025.
The visual novel game KANADE is celebrating its Nintendo Switch download release with a 20% off sale until January 31, 2026. The PC package version has also launched, with limited special editions featuring exclusive merchandise and bonus content.
A new 1/6 scale figure of Kuroneko (Ruri Gokou) from the popular anime My Little Sister Can't Be This Cute is now available for pre-order. The White Cat Ver. features the character in a refreshing white dress, capturing a summer moment. The figure includes interchangeable face parts and is available with an exclusive plushie set.
New Monchhichi door plate-style charms featuring various daily life scenes are coming to capsule toy vending machines across Japan in mid-December 2025. The collection includes 10 different designs with dual-sided plates showing activities like studying, cooking, bathing, and sleeping.
GreenFlash Co., Ltd. launches limited pre-order sales of Panda! Go Panda! merchandise through Village Vanguard Online. The collection features embroidered pouches, letter sets, and various lifestyle items showcasing heartwarming scenes from the beloved anime.
The second edition of SEGA Lucky Draw Online celebrating the 20th anniversary of "Like a Dragon" is now available, featuring fashion items inspired by the series including iconic shirts, sarashi neck warmers, and various daily accessories.
Maecy's popular 2013 pachislot machine Slot Puella Magi Madoka Magica launches on the SloPachi Spirit virtual hall app, featuring faithful recreation of the original machine with virtual hall exclusive features.
Content Seven's anime specialty EC site Anifeba announces the limited-quantity sale of collaboration products featuring Sumikko Gurashi: The Sky Kingdom and the Two Children, including a winter vegetable set and delicious rice.
Two new seasonal chuhai varieties featuring white peach and strawberry flavors will be available nationwide starting February 17, 2026. The drinks use Suntory's unique -196°C manufacturing process to capture the fresh taste of spring fruits.
Original merchandise featuring new marine and bunny maid themed illustrations from The Dangers in My Heart TV anime is now available through Kujico online lottery service. The lineup includes visual cloth posters, acrylic stands, and more collectibles.
Life on Products introduces the TOUCHBeauty Scalp Care Hair Brush TB-2343, a multifunctional hair care device that combines negative ions, high-speed vibration, EMS microcurrent, and dual-color LED technology to deliver salon-quality scalp and hair care at home.
Team Entertainment has launched an online lottery featuring original merchandise from the TV anime 'The Angel Next Door Spoils Me Rotten' with a winter animal theme, available on the Kujico platform from December 24, 2025 through January 18, 2026.
Kawasaki Motors Japan launches pre-order sales for W60 Anniversary commemorative Edo Kiriko original crystal glass featuring the W60 anniversary logo, available at Kawasaki Plaza locations and online shop starting December 22, 2025.
RAGE, Japan's largest esports event brand, will broadcast the official Apex Legends tournament Apex Legends Global Series (ALGS) Year 5 Championship in Japanese starting January 15, 2026. The tournament will be held at Daiwa House PREMIST DOME in Sapporo, Hokkaido, with 11 corporate sponsors supporting the broadcast.
Gold Star Co., Ltd. launches a limited-time campaign in collaboration with global music artist BLACKPINK and 3D Fruit Ice, offering fans a chance to win concert tickets and official tour merchandise through product purchases from December 19, 2025 to January 5, 2026.
AMNIBUS, an online store specializing in original anime and manga merchandise, has launched pre-orders for four new product lines from the TV anime BLEACH Thousand-Year Blood War, including Trading Scene Photo Acrylic Cards Vol.2, starting December 17, 2025.
A new 1/7 scale figure of Daydream Bunny Morphea from the popular mobile game BrownDust2 is now available for pre-order at AmiAmi, scheduled for release in October 2026.
Cycle.me, a food brand operated by Dot Me Inc., is launching a new line of protein-rich soups that can be easily prepared by simply adding hot water. The products have been highly praised by dietitians and nutritionists, with 95% rating them as delicious and effective for protein intake.
A new winter-limited flavor joins DEMEL's popular Keks Sandwiches lineup, featuring praline cream with pecans, rum-soaked raisins, and chocolate drops sandwiched between aromatic chocolate sable cookies with hazelnuts and cacao nibs.
Felissimo's lifestyle goods brand Kraso has released three new products designed to enhance oshi-katsu (fan activities) and nui-katsu (plushie activities) for adults. The lineup includes a stage curtain-style pouch, sitting plushie costumes, and a display shelf with storage drawer.
FELISSIMO's humor goods brand YOU+MORE! introduces a unique neck pillow designed to look like a realistic Baumkuchen cake, complete with a slice-shaped pouch. Perfect for travel and relaxation, this whimsical two-piece set brings a delightful touch to comfort.
Suntory launches a relaunched Jim Beam Soda can with enhanced bourbon flavor and introduces a limited-edition Jim Beam Lemonade can nationwide in January and February 2026.
Kinokuniya's official online store presents a curated collection of gift items perfect for the holiday season, including premium chocolates, waffle cookies, and rich chocolate cakes ideal for New Year greetings and gatherings.
AMNIBUS online store launches pre-orders for eight new Naruto: Shippuden merchandise items featuring original illustrations of popular characters in battle scenes. The collection includes trading acrylic photos, hologram badges, illustration sheets, and more, with items starting from 275 yen.
arma bianca launches pre-orders for an exclusive Natsume's Book of Friends collaboration with NORITAKE. The premium bone china cup and saucer features Nyanko-sensei design with gold accents, now available on AMNIBUS online store.
The first official puzzle game for the TV anime Oshi no Ko has opened its app store pages and launched pre-registration. A campaign offering prizes up to 10,000 yen is also underway
A new series "Puku Puku PAPER THEATER" has been launched to commemorate the 10th anniversary of PAPER THEATER. The first release features six beloved Sanrio characters including Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, and Pochacco, available from December 23, 2025.
Ragnarok Online launches its New Year 2026 event "Climb On!! Amatsu Progressive Shrine Visit" starting January 1st at Amatsu's Kouzan Mountain. Players can exchange items with the Year of the Horse deity, enjoy seasonal foods like mochi and ozouni, and participate in the New Year's Eve Mochi Pounding event.
A comprehensive visual collection for Sora no Kiseki the 1st is set to release on February 10, 2026, featuring package artwork, character designs, and complete Active Voice transcripts. An exclusive ebten edition with special bonuses will also be available.
Nous Co., Ltd. is releasing the SOYO Facial Cleansing Brush, a new facial cleansing tool featuring high-density bristles designed to elevate daily skincare routines. The product will be available starting December 23, 2025.
Suntory will release two new non-alcoholic beverages, "Nonaru Sakaba Plain Chuhai Non-Alcoholic" and "Umeshu Soda Non-Alcoholic," along with a refresh of four existing products in the popular Nonaru Sakaba lineup.
The popular characters from the Teikou Penguin short anime series are now available as soft, squishy capsule toy mascots featuring Penguin, Panda, Orca, and Monitor Boss in a playful new form.
Thule introduces the Thule RoundTrip ski and snowboard boot bag 35L, a compact and sustainable boot bag perfect for air travel, featuring eco-friendly materials and bluesign® product certification.
AMNIBUS, the online store operated by arma bianca, has started pre-orders for four types of Tokyo Ghoul anime merchandise featuring original illustrations. The Fighting Back Ver. collection includes trading glitter badges, instant camera-style illustration cards, bromides, and BIG acrylic stands featuring Ken Kaneki, Nishiki Nishio, Renji Yomo, Shuu Tsukiyama, Uta, and Juuzou Suzuya.
COSPA, a company specializing in official character costumes, apparel, and merchandise, has announced new products from TSUKIHIME -A piece of blue glass moon-. An acrylic art stand featuring Arcueid Brunestud's striking profile will be available for pre-sale at Comic Market 107.
New storage solutions from Yamazaki Jitsugyo include a condiment tube holder for refrigerators, a stick cleaner storage stand, a magnetic coffee filter case, and more innovative home organization products.
Tachibana E-Shuhan announces the second release of their 2026 Fukubukuro Mikuji lucky bag lottery, launching December 20 following overwhelming demand for the first round. The special New Year's lucky bags feature a chance to win the extremely rare Hakushu 25 Years Old whisky, with 466 limited units available at 5,980 yen including free shipping.
CASEPLAY introduces a new collection of smartphone accessories featuring Kushinyoro, the official character of the Japan Kushikatsu Association, including a special Turbanman design created to commemorate Kushikatsu Day
DMM GAMES announces a major update for the fantasy RPG 'FLOWER KNIGHT GIRL' on December 22, featuring a new event 'Race Through the Sky for the New Year' with new characters Suzuna (New Year) and Hakobera (New Year).
A new line of fragrance products featuring original illustrations from the popular BL manga series by Moe Fujisaki is now available for pre-order, including eau de parfums, roll-on fragrances, multi-balms, and diffusers.
Due to sold-out tickets for the venue, melodic speed metal band HAGANE's Full Album Release Tour "TOP OF THE TOWER" finale at Zepp Shinjuku will be exclusively live-streamed on Niconico Live on December 25 at 6:30 PM. The first half will be free to watch, with the second half available for premium members.
Di-Techno launches a revival edition of the Hunter x Hunter "Hatsu" WEB lottery featuring exclusive merchandise with original artwork of Gon, Killua, Kurapika, Leorio, and Hisoka activating their Nen abilities
JELLY BEANS launches a special New Year campaign where customers can create their own personalized Happy Bag by selecting one item each from Style A and Style B, available exclusively on the official online store.
Five adorable characters from the figure skating anime Medalist join the Nuipal plushie series. These palm-sized companions feature soft fabric and embroidered details, scheduled for release in May 2026.
A new leisure sheet featuring the East and West Japan maps from Momotaro Dentetsu 2: Anata no Machi mo Kitto Aru is now available. The double-sided design measures 1030mm × 1456mm, perfect for families and friends to enjoy while playing the game and discovering their local stations.
Ensky launches the new Paper Theater Tsumikasa series, featuring stackable paper craft kits from One Piece's Wano Country Arc and Egghead Arc. Available starting December 22, 2025, at ¥5,280 each.
New LINE stickers featuring characters from the TV anime "Yano-kun's Ordinary Days" are now available, allowing fans to enhance their chats with Yano-kun, Yoshida-san, and other beloved characters.
SNK Corporation announces a massive 67% OFF Winter Sale on FATAL FURY City of the Wolves SPECIAL EDITION across all platforms including PlayStation, Xbox, and Steam. The sale offers the game with Season Pass 1 featuring guest fighters Ken and Chun-Li from Street Fighter series at just 2,613 yen until early January 2026.
Experience a magical bath time! Gokurakuyu and RAKU SPA team up with Puella Magi Madoka Magica for an exclusive collaboration featuring limited merchandise, themed baths, and special menu items across 19 locations.
Contents Seed Co., Ltd. will sell Tokimeki Memorial merchandise at two special events opening January 16, 2026, at Shinjuku Marui Annex and Tokyo Dome City.
AmiAmi is now accepting pre-orders for the Wandering Witch Elaina Cat Ear Cafe ver. 1/7 Scale Figure from FuRyu, scheduled for release in August 2026.
Blue Bottle Coffee launches a special LOVE DAY lineup featuring chocolate drinks, new desserts, cookies, and seasonal spring menu items at cafes across Japan starting January 15, 2026.
AMNIBUS, an online store offering original anime and manga merchandise, has launched pre-orders for eight types of Haikyu!! products including trading acrylic stands, keychains, badges, and more featuring newly drawn chibi character morning illustrations.
Pre-orders have begun for an exclusive collection of Hikaru no Go merchandise featuring newly illustrated winter attire designs. The collection includes trading acrylic cards, glitter badges, illustration cards, bromides, and BIG acrylic stands available on the AMNIBUS online store.
AMNIBUS, the anime and manga merchandise online store operated by arma bianca Inc., has started taking pre-orders for five types of Kono Oto Tomare!: Sounds of Life merchandise, including trading chibi character after school ver. acrylic stands.
AMNIBUS, an online store offering original anime and manga merchandise, has started taking pre-orders for five types of Naruto Shippuden products featuring newly drawn illustrations of characters in their pre-battle moments.
7-Eleven Japan launches two new rice burger varieties featuring charcoal-grilled beef kalbi and teriyaki chicken with garlic mayo. These convenient heated rice burgers combine crispy, aromatic rice buns with generous meat fillings.
The popular SNS character AngryBabyz opens a limited-time official store at Shibuya Modi, featuring exclusive merchandise, spin-off characters, and special greeting events.
Santos Co., Ltd. has restocked the sold-out Tinker Bell design from their popular Disney Stained Glass Umbrella series, featuring stunning stained glass-inspired artwork on vinyl umbrellas.
The compact electric blower "Tobashimakuris T" from outdoor brand DOD tackles camping's most tedious tasks with powerful airflow in a palm-sized design.
Fujizakura Heights Beer has released HOBAKU, a limited-edition collaboration beer with Yamanashi's prestigious SADOYA Winery, featuring Cabernet Sauvignon grapes from SADOYA's estate farm.
Art goods manufacturer Kenelephant releases its first room light featuring the popular character Pukpuku by plush toy artist Munyu.
The Medalist TV anime pop-up shop merchandise is now available for online purchase through THE Chara website, featuring PALE TONE series items.
Seven-Eleven introduces a new Rich Chocola series featuring four chocolate-filled treats launching from December 16th. The lineup includes a Chocolate Whipped Croissant, Chocolate Brownie Pie, Chocolate Cream Donut, and Rich Chocolate Bar, all designed to satisfy winter chocolate cravings.
Tsuruyayoshinobu, a historic Kyoto confectionery shop, releases adorable horse-themed handmade monaka for the 2026 New Year, featuring three lucky designs and allergen-free ingredients with a one-year shelf life.
Kawade Shobo Shinsha has released official Harry Potter chocolate kits, allowing fans to create iconic wizarding sweets at home. The lineup includes the Chocolate Frog Kit and the new Golden Snitch Chocolate Kit, with limited-edition sets featuring an exclusive A5 notebook.
AMNIBUS announces pre-orders for 10 new Sakamoto Days merchandise items featuring original "Seasonal Journey" artwork. The collection includes trading acrylic stands, can badges, postcards, and other character goods featuring Sakamoto Taro, Shin Asakura, Nagumo, Shishiba, and Natsuki Seba.
FamilyMart launches a nationwide campaign where customers can receive exclusive Pokémon Frienda collectible picks when purchasing bread at participating stores across Japan.
Japanese audio brand LIFEEAR has started pre-orders for Nova, a new wired earphone featuring customizable face plates, high-quality sound, and transparent UV resin housing available in seven colors.
SEGA Fave releases a new Lucky Lottery featuring Love Live! Hasunosora Girls' High School Idol Club characters in original pajama outfits. Available from December 12, 2025 at convenience stores and hobby shops.
Italian chocolate brand Caffarel releases a limited edition National Cat Day collection featuring their iconic 200th anniversary logo, available from January 2026.
Hot Toys Japan announces the Mickey & Friends Ferris Wheel Collection Cosbi series, featuring six characters with ferris wheel and stall sets that connect to form a complete attraction.
AMNIBUS launches exclusive Yona of the Dawn merchandise collection featuring Aure Glass acrylic stands, clear cards, badges, and more, with limited pre-order bonuses.
Three sold-out models of Japanese mechanical watches featuring Demon Slayer characters are being rereleased by GARRACK, including Zenitsu, Rengoku, and Inosuke designs.
Bandai announces a new collaboration collection featuring Samantha Thavasa Petit Choice and the popular anime My Hero Academia, with 35 items including shoulder bags, wallets, pass cases, and charms inspired by 7 beloved characters.
AMNIBUS introduces six new Blue Lock merchandise items, including exclusive original morning routine acrylic stands, deformed Ani-Art figures, trading cards, and more collectibles for fans.
New merchandise featuring artwork from the 39ch Originals music series is now available at Yuki Miku Sky Town and online store.
A special stationery collection inspired by RURU MARY'S confections will be available at TSUTAYA BOOKS locations nationwide starting December 12, 2025. Pre-orders open November 28 at 12:00 PM on the TSUTAYA BOOKS Online Store.
Eyewear brand Zoff collaborates with popular TV anime My Hero Academia for the first time. Pre-orders start December 1, 2025.
San-X Co., Ltd. announces a new collaboration between 3COINS and Sumikko Gurashi, featuring exclusive merchandise themed around Ebiten no Shippo's idol dreams, launching December 13, 2025.
Asunarosha Co., Ltd. launches pre-orders for the official EXPO 2025 MYAKU-MYAKU and EXPO 2025 Sanrio Characters collaboration merchandise starting December 4th, 2025 at 12:00 PM.
FamilyMart introduces two adorable Sanrio character collaboration breads - Pompompurin Cream Bread (Pudding Flavor) and My Melody Coppe Pan (Strawberry Milk Flavor) - available at approximately 16,000 stores nationwide from December 9, 2025.
The second edition of adorable Chipoke merchandise from the TV anime Gintama: Mr. Ginpachi's Zany Class is now available for pre-order through Sync Innovation Co., Ltd.
KADOKAWA launches an exclusive online lottery featuring luxurious merchandise from the beloved Haruhi Suzumiya series, with rare illustrations by Noizi Ito.
A new all-private room izakaya featuring creative cuisine and carefully selected sake opens near Tamachi Station on November 27, 2025, offering 114 seats and over 110 drink varieties.
Lotteria announces a limited-edition lucky bag featuring an exclusive Rilakkuma plushie, calendar, stationery, and dining coupons worth 4,800 yen, available from December 19, 2025.
Bandai's cosmetics brand Miracle Romance announces new lip & cheek products inspired by iconic transformation items from Pretty Guardian Sailor Moon, featuring three classic designs with moisturizing ingredients.
Hello! I'm Rena from the Holiday Travel editorial team! I recently went to Daiso and picked up some items I use regularly, so I'd like to share them with you!
Nippon Columbia has released the latest installment in the Sumikko Communication game series for Nintendo Switch, where players can build and develop their own island with beloved Sumikko characters.
Pre-orders for the Nintendo Switch 2 game Poco a Pokémon are now available at GEO stores with an exclusive Acrylic Diorama featuring Ditto in human form alongside Bulbasaur, Squirtle, and Charmander.
KADOKAWA's Kujibikido online lottery service is bringing back the popular 15th anniversary Inazuma Eleven GO merchandise lottery with exclusive prizes from November 20 to December 11, 2025.
Kujibikido's online lottery featuring TV anime The Apothecary Diaries returns with exclusive merchandise including tapestries, perfume, acrylic stands, and can badges featuring new banquet-themed illustrations.
An immersive exhibition celebrating Studio Chizu's latest film "Scarlet" opens at SHIBUYA TSUTAYA, featuring interactive experiences based on seven beloved Mamoru Hosoda films.
To celebrate its 55th anniversary, Mister Donut launches a special Pokemon-themed donut tree featuring Ditto, available exclusively through online pre-orders from November 12 through December 24.
Character rubber mats, mugs, hologram can badges, and acrylic coasters from the TV anime are available through charaON! online store.
The online merchandise store AMNIBUS has begun accepting pre-orders for 11 types of original goods featuring new artwork from the popular anime Kaiju No. 8. The collection includes glitter badges, acrylic stands, and more.
The popular Pokémon-themed items from FEILER's gift concept shop LOVERARY BY FEILER will be restocked through an online lottery exclusively on the official online shop. This marks the final sale of these items.
AppleOne Co., Ltd. will release jigsaw puzzles featuring the iconic OSAMU GOODS character brand on November 27, 2025, at toy and hobby stores nationwide, various e-commerce sites, and their official online shop.
Following the success of its Los Angeles location, the official Shueisha-licensed JUMP SHOP will open as SHONEN JUMP SHOP in NEW YORK at American Dream Mall from November 21, 2025, to January 20, 2026.
A special exhibition celebrating the 40th anniversary of the legendary anime "Angel's Egg" opens at Shibuya Cine Quinto on November 21, featuring 4K remastered screenings, image board displays, and exclusive merchandise.
New BLUE LOCK merchandise featuring original Sweet Valentine-themed illustrations launches January 24, 2026. Animate stores will host two special campaigns offering exclusive bonus items with purchases.
An exhibition showcasing characters and memorable scenes from all eight animated short stories by manga artist Tatsuki Fujimoto, known for Chainsaw Man and Look Back, will be held at Seibu Shibuya from December 13, 2025 to January 12, 2026.
Team Entertainment announces the launch of an online lottery featuring newly drawn character merchandise from the TV anime 'SAKAMOTO DAYS' on their Marukuji service starting November 7, 2025.
COSPA's Nijigen Cospa brand announces new official T-shirts featuring characters from the anime Bad Girl, scheduled for release in late January 2026.
AEON Fantasy introduces the seventh installment of the Sanrio Characters Poyoyon Airport BIG plushies series, featuring cabin attendant Kuromi and pilot Badtz-Maru at Molly Fantasy and PALO locations across Japan.
A new limited-edition tint lip product featuring illustrations by multi-talented artist Mizumori Ado goes on sale on November 16, 2025, from the popular Calypso beauty brand.
Komeda Coffee and Okagean tea house will sell exclusive collaboration lucky bags featuring original Dom Dom Hamburger character goods. Available with unique sofa-patterned plushies and collaborative items.
Good Smile Company has announced the launch of BRICKROID, a new collection robot series featuring approximately 5cm tall figures with interchangeable parts and compatibility with standard block toys. The first wave includes three Evangelion units.
KADOKAWA's online lottery service Kujibikido launches an exclusive merchandise lottery featuring luxurious illustrations from the popular Hyouka manga series, running from November 18 to December 16, 2025.
New 'I'm Doraemon' design smartphone cases for iPhone 17 series will be available from iFace starting December 2025, featuring the beloved character peeking through the Anywhere Door.
The popular San-X character Nyan Nyan Nyanko, known for imitating various sweets, is now available as a preserved flower BOX that looks like cake but is actually flowers, bringing a unique charm to any space.
Sanrio's newest alien character Petapeta Minirian is now available in limited-edition Surprise Box sets, featuring exclusive stickers and merchandise for collectors.
KADOKAWA's Kujibiido online lottery service launches an exclusive "Tougen Anki" anime lottery on November 18, 2025, featuring original after-school themed character artwork with prizes including tapestries, acrylic stands, and badges.
Experience authentic after-work izakaya culture at Kushikatsu Tanaka, Japan's beloved kushikatsu chain. Learn the no double-dipping rule, must-try skewers, and insider tips for the perfect night out!
HIPSHOP launches the fourth edition of its Dragon Ball Z collaboration, featuring 12 new designs from the Cell Saga. The complete collection now includes 36 unique underwear designs for fans of the legendary anime series.
JAPAN MADE, operated by Hyakuhachi Co., Ltd., will host an experiential event "Awai" on December 13-14, 2025, in collaboration with Kojima Shoten, a long-established lantern workshop in Kyoto. The exhibition features traditional Kyoto lantern craftsmanship through photos, videos, writings, and hands-on workshops where visitors can experience lantern-making techniques passed down for over 200 years.
Following the successful 30th anniversary celebration in January 2025, the popular series Kodoku no Gourmet expands internationally with a limited-time pop-up shop in Seoul's HEIGHTS store, running November 13-16, 2025.
Swiss watch brand Tendence releases its fourth ONE PIECE collaboration featuring ten timepieces inspired by each member of the Straw Hat Pirates, based on the popular FLASH model.
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting pre-orders for six types of products from the theatrical version of Zombie Land Saga Paradise.
COSPA announces a new lineup of EVANGELION merchandise featuring dialogue acrylic stands, T-shirts, zip-up hoodies, tote bags, and more, available for pre-order until November 24, 2025.
HIGHER series unveils smartphone cases featuring Pokémon designs with aurora coloring for the new iPhone 17. Pre-orders begin November 6, 2025.
Arma bianca will begin selling the TV anime BANANA FISH original Halloween version online lottery from October 30th (Thursday) through its DRAW!DRAW! online lottery service.
A no-losing in-store lottery featuring exclusive items from TV anime SAKAMOTO DAYS will be available at hobby shops and bookstores starting Saturday, November 22, 2025.
Seishin Tougei has released "Zentei," a hands-on kit that lets you create a miniature Japanese zen garden. Coordinate moss, white sand, and decorative pieces in a shallow bonsai pot to design your own peaceful karesansui landscape.
A special Dragon Ball 40th anniversary lottery collection launches at Seven-Eleven stores nationwide, featuring comic-inspired 3D figures and original artwork collectibles
Marimocraft will host a limited-time pop-up store featuring collaboration goods between sign language art artist Hidehiko Kado and Hello Kitty at Shibuya Sakura Stage from November 6 to November 19, 2025.
Popular Hakata mini croissant shop MIGNON launches limited edition banana-flavored croissants featuring the Minions characters, available at all locations nationwide starting November 1, 2025.
Enish announces the launch of the "Harvest Festival Second Half Gacha" featuring Twilight Hour versions of Mikasa Ackerman and Louise in the Attack on Titan Brave Order mobile game, running from October 30 to November 18, 2025.
A new limited-edition flavor of Kataage Potato Chips, developed with fan community input, will be released nationwide from November 10, 2025, featuring the rich umami of oyster and the depth of butter.
A special limited package of the popular Double Cream Sandwich featuring original artwork by renowned picture book illustrator Hiroshi Abe, creator of "Arashi no Yoru ni" (One Stormy Night). The new wild grape flavor uses carefully selected grapes from Yoichi, Hokkaido.
Products from the Aikatsu! Series POP UP SHOP held at Ikebukuro P'PARCO 3F are now available for purchase through THE Chara online store. Don't miss this opportunity!
Exclusive collaboration merchandise featuring Himari and Mitsuki from Himitsu no Aipri in Fresh Lemon Coord is now available at Village Vanguard online store for pre-order.
Hello! I'm Hina from the Holiday Travel editorial team! ✨ Today, I want to share my current obsession with you—Japanese Stick Gum! It's a fun snack with 8 different flavors that offers an intense burst of taste in the first 10 chews.
A new store specializing in Japanese knives popular among international tourists has opened in one of Tokyo's busiest shopping districts
Secom launches a collaboration campaign with Detective Conan creator Gosho Aoyama and MAJOR creator Takuya Mitsuda, offering original illustrations to participants who complete a crime prevention awareness test.
Family apparel brand BABYDOLL releases a cozy collection of roomwear and room socks featuring Haikyu!! characters, available from October 28th at 12:00 PM through their official online shop.
Kura Sushi is holding its first collaboration campaign with the popular TV anime SAKAMOTO DAYS. Get exclusive character merchandise including rubber charms, can badges, and magnet sheets at all Kura Sushi locations across Japan from October 31 to November 27.
Ariake introduces the first-ever Christmas-themed Pokémon dessert package featuring Pikachu and friends, available at stores and online from November 1 to December 25, 2025.
ROUND1 entertainment centers across Japan are hosting a collaboration campaign with the anime "Uma Musume Cinderella Gray" from October 24, 2025 to January 25, 2026. Enjoy special menu items, collaborative room decorations, exclusive merchandise, and unique bowling games featuring characters from the hit anime series.
The official YouTube channel for the beloved anime "Atashin'chi" will release new episodes of "Atashin'chi NEXT" starting November 20th, 2025. Five new episodes will be released monthly on the 20th of each month through March 2026.
A new sparkling, large-sized plush of the Kung Fu Jugon from ONE PIECE goes on sale. Pre-orders begin October 24, 2025, at 1:00 PM on the Mugiwara Store Online, with delivery expected in late April 2026.
A special collaboration brings together the manga Akatsuki no Yona and Kumamoto's Joraku Brewery, creating a unique strawberry liqueur infused with music from the anime soundtrack during production.
LINE FRIENDS SQUARE SHIBUYA hosts Press, Start! Enter the MIGHTEEZ WORLD POP-UP featuring the 8 superpowered fairy characters from November 7-24, 2025.
Tokyo Anime Artifacts has added Attack on Titan The Final Season to its Digitelier digital collection platform, offering 50 limited-edition original animation frames from the acclaimed MAPPA production.
Popular Japanese confectionery brand Kanro announces a collaboration with Sanrio's beloved Hello Kitty character, introducing limited-edition Puregumi gummies and additional candy products starting October 28, 2025.
A new online lottery featuring original Tokyo Revengers merchandise with retro cafe-themed illustrations will be available from October 30, 2025 at 12:00 PM.
A collaboration cafe featuring the heartwarming manga White Tiger and Black Tiger opens at Tokyo Parade goods&cafe in Shibuya PARCO for a limited time, offering themed menu items and original merchandise.
The high-end brand PRIME 1 STATUE from Prime 1 Studio has released a new statue based on Evangelion Mark.06 from the Rebuild of Evangelion film series, featuring concept work by Hollywood artist Josh Nizzi. Pre-orders begin October 21st, with release scheduled for January to April 2027.
Japanese umbrella brand Hokusai Graphic introduces two new 16-rib long umbrellas, "Raiun (Thundercloud)" and "Yugumo (Evening Cloud)," available from September 19 at retail stores and online.
The official Pokémon baby brand monpoké has released its 2025 Autumn/Winter Lookbook featuring new seasonal apparel, picture books, and special collaboration items with petit main.
San-X Corporation has announced the first overseas exhibition celebrating their 90th anniversary will be held in Taiwan in 2026. The exhibition will showcase over 1,000 characters including Rilakkuma and Sumikko Gurashi.
Tower Records Shibuya, a cultural landmark since 1995, is undergoing a major renovation from November 2025 to February 2026. The renewed store will feature immersive photo spots, expanded J-POP and K-POP sections, and a new craft beer bar on the 6th floor.
Ensky announces the launch of "Paper Theater Tsumikasa," a new paper craft series celebrating the 10th anniversary of Paper Theater. The first releases feature iconic scenes from ONE PIECE's Wano Country and Egghead arcs, available for pre-order with a December 2025 release date.
The iconic Road Poneglyph from ONE PIECE is now available as a premium paperweight. This authentic-looking piece weighs approximately 650g and measures 10cm on all sides, scheduled for release in February 2026.
The popular Pokémon Sleep collaboration with bedding maker Showa Nishikawa returns with an expanded lineup of cozy sleep companions featuring Snorlax, Pikachu, and more beloved Pokémon characters.
PRIME 1 STATUE's Concept Masterline series brings the beloved siblings Kamado Tanjiro and Kamado Nezuko from the anime Demon Slayer to life in stunning 1/6 scale statues. Pre-orders begin October 14th, with release scheduled for January to April 2027.
GU will launch a new Pokémon collaboration collection called "Pokepeace" on November 28, 2025, featuring cozy fleece jackets, lounge dresses, and matching parent-child outfits inspired by the peaceful daily lives of Pokémon.
Starting Monday, October 20, 2025, Tsukiji Gindako will launch a limited-time collaboration with the Nintendo Switch game "Tamagotchi no Puchi Puchi Omisecchi Omachido-sama!" featuring exclusive takoyaki packs and original stickers.
A limited-time pop-up store featuring the popular character Opanchu Usagi opens at Tower Records Shibuya from October 30 to November 25, 2025, showcasing new merchandise themed around a candy factory concept.
A limited-time pop-up featuring Dreamiez, the official collaboration characters of NCT DREAM, opens at LINE FRIENDS SQUARE SHIBUYA this October. The event runs from October 24 to November 4, 2025.
FamilyMart introduces a special Pokémon Peace-themed collection from the organic skincare brand Mitea ORGANIC, featuring 12 items across 7 product types, available from October 21, 2025.
A new line of original merchandise featuring the Kung Fu Master illustration from the popular TV anime SAKAMOTO DAYS is now on sale at Animega × Sofmap stores across Japan and online through October 26.
ANIGA-TER, an e-commerce site specializing in anime and game-related goods, begins selling TV anime Yu Yu Hakusho merchandise including vintage-style hoodies, T-shirts, and character dialogue acrylic keychains starting October 7, 2025.
AMNIBUS online store has started accepting pre-orders for six types of Attack on Titan merchandise featuring original illustrations of the characters in After the Battle version, including acrylic stands and hologram cards.
Chugai Mining Co., Ltd. Content Division announces new merchandise from the popular anime Demon Slayer, featuring adorable sitting pose characters from the Mugen Castle Arc Chapter 1. The Petan Musume series includes Pola Shot Collections, Trading Acrylic Stands, and Trading Can Badges.
ANGEL CLOVER releases four limited-edition solar-powered watches inspired by Deku, Bakugo, Todoroki, and All Might from the hit anime My Hero Academia. Pre-orders begin October 6, with release on November 21.
Starting October 7, 2025, a special Railway Day campaign launches at NewDays and JR Tokai Retailing Plus stores. Purchase a 600ml Oi Ocha green tea bottle to receive one of six exclusive OJICO-designed train-themed bottle covers, including limited designs of the retired Tokaido Line 311 Series and Cassiopeia.
Pre-orders for the KADOKAWA PLASTIC MODEL SERIES 【Oshi no Ko】 Arima Kana DX ver. opened on October 3, 2025 (Friday) at noon. From the TV anime 【Oshi no Ko】, B-Komachi's center "Arima Kana" joins the KADOKAWA PLASTIC MODEL SERIES.
Team Entertainment has launched an online lottery service featuring original merchandise from the popular anime Mirumo de Pon! with a Halloween theme. The lottery includes blankets, cushions, acrylic stands, and more adorable character goods.
COSPA announces a new line of Demon Slayer merchandise featuring character pass cases, bags, and accessories with the iconic Metsu design, scheduled for release in December 2025.
On September 26th, Seven-Eleven stores across Japan will begin selling the new Ichiban Kuji character lottery "Demon Slayer: Thunder Brothers." This special release coincides with the theatrical premiere of Demon Slayer Infinity Castle Arc Chapter 1.
A limited-time pop-up shop featuring the popular anime "Kaiju No. 8" will open at PickUp Rankin Shibuya Chikamichi from October 24 to November 3, 2025, offering exclusive Halloween-themed merchandise and special benefits.
Gray Parker Service introduces Kiramekko, a new accessory plushie brand featuring sparkling eyes designed to bring comfort and joy. The first collections feature beloved characters Chiikawa and Mofusand in adorable costumes.
The charming gyaru tanuki character "Ponchame" from Tokyo Banana's animal series is making a comeback this autumn with its caramel banana flavor, available both in stores and online nationwide.
The popular anime Attack on Titan releases new original merchandise featuring characters enjoying DIY activities. Pre-orders available from September 26 to October 27, 2025.
A limited-time Blue Lock collaboration cafe will open at Pepper PARLOR in Shibuya's Tokyu Plaza from October 17 to November 16, 2025, featuring character-themed menu items and original trading cards.
SEGA FAVE announces pre-orders for the Shin Evangelion Theatrical Version Fuwapuchi Deformed Figure Kaworu Commander Uniform starting September 26, 2025 at 11:00 AM. This adorable deformed figure features interchangeable face parts and poseable joints.
Melodian Corporation launches the third edition of their popular My Melody collaboration featuring gluten-free rice flour cookies in an adorable collectible tin, perfect for those with dietary restrictions.
Bushiroad Creative launches PalVerse Demon Slayer vol.3, a new collection of palm-sized deformed figures featuring characters from the popular anime series, available from September 26, 2025.
Amie announces a new collection of original merchandise featuring the SAKAMOTO DAYS anime series, themed around party infiltration missions. Six product lines will be released in December 2025.
AmiAmi, a major hobby retailer, announces the availability of the "Storm Arena 'Baki Hanma' Hanayama Kaoru" action figure from Storm Collectibles, scheduled for release in March 2026.
Bathclin's "Nihon no Meiyu" (Japan's Famous Hot Springs) bath additive series launches a special collaboration with the beloved board game "Momotaro Dentetsu," featuring six famous hot spring locations from the game.
Konami Digital Entertainment has launched a special collaboration between the eFootball™ series and Yu-Gi-Oh! Trading Card Game, featuring exclusive Neymar items and special campaign events running from September 25 to October 23, 2025.
The official EXPO2025 character Myaku-Myaku collaborates with the beloved anime character Heidi from 'Heidi, Girl of the Alps' in a new merchandise collection. The collaboration features various items including wooden stands, coasters, mugs, bags, and more, available from late September 2025.
A unique cultivation kit that lets you style grass like hair, inspired by traditional Japanese kokeshi dolls. This charming item combines traditional culture with modern gardening fun.
Four new officially licensed Pokémon accessories for Nintendo Switch 2 will go on sale nationwide starting October 16, 2025. The collection includes protective cases and card storage solutions featuring beloved Pokémon designs.
San-X announces the release of commemorative merchandise for the upcoming Sumikko Gurashi movie Sky Kingdom and Two Friends, launching October 24th at theaters nationwide and various retail locations.
A new tatami-inspired cultivation kit featuring traditional Japanese aesthetics has been released, combining white porcelain sake cups with washi tatami sleeves.
A new glitter version of the popular Killua Zoldyck soft vinyl figure from the HUNTER×HUNTER series will be available for pre-order starting September 16, 2025.
A rich matcha ice bar featuring premium Nishio matcha from Aichi Prefecture will be available across Japan starting October 6th, 2025.
Culture Entertainment announces the launch of new original merchandise featuring characters from TV anime SAKAMOTO DAYS in intellectual "Glasses Style" illustrations. Pre-orders begin September 19th at 12:00 PM through FAN+Life.
Alma Bianca has started taking pre-orders for collaboration items featuring the TV anime Jujutsu Kaisen and Asakusa Hanayashiki on their original goods online store AMNIBUS. These items feature original yukata-style illustrations of popular characters.
HIPSHOP, a brand known for bringing vibrant and fun items to everyday life, announces the second wave of their collaboration with the globally beloved anime ONE PIECE, expanding to an incredible 162 designs
Collaboration campaign featuring the popular character Cojicoji at Bull Pulu tapioca drink stores, with special menu items, limited-edition goods, and in-store decorations.
A new joint flagship store combining beloved mini figure brands Sonny Angel and SMISKI opens September 20th in Tokyo's Shibuya district, offering an immersive experience for fans worldwide.
The anime merchandise brand AMNIBUS will make its debut at China's premier anime goods exhibition with exclusive Inuyasha collectibles available for the first time in the Chinese market.
A new sticker lottery featuring original artwork from the popular manga series "Chi. - About the Movement of the Earth" will be available starting September 19th at select bookstores and theaters nationwide.
Hobby retailer AmiAmi announces pre-orders for new Demon Slayer Rukappu figures featuring Doma and Shinobu Smiling Ver from MegaHouse, scheduled for release in March 2026.
Prime 1 Studio's high-end PRIME 1 STATUE brand has released a 1/4 scale statue of Kaworu Nagisa from the Evangelion Rebuild film series. Pre-orders started September 11th, with release planned for December 2026 to March 2027.
![[3 Days Limited] Immersive Tea Ceremony Held in Shibuya](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/fab5a1a0-798d-4367-8408-0e4b9f01d862.png)
From October 24-26, 2025, PLAT SHIBUYA will host an immersive tea ceremony experience that combines traditional Japanese tea ceremony with projection visuals, sound, and scent, allowing visitors to experience tea ceremony through all five senses.
Blooming Nakanishi Co., Ltd. releases handkerchiefs, towels, and eco bags featuring the world of the anime JoJo's Bizarre Adventure Golden Wind.
Nike MoMA Everyday Socks featuring swoosh and MoMA logos will be available in six colors starting September 25th online and October 3rd in stores.
Shobido Co., Ltd. has launched the adorable "Secret Portable Lipstick" featuring Sanrio Characters designs in a blind package format. The strawberry-scented lip balm contains hyaluronic acid and shea butter for moisturizing.
New merchandise featuring original illustrations from the Chainsaw Man Reze Arc movie is now available at Animate stores nationwide starting September 19, 2025, along with a special commemorative fair.
The highly anticipated Dragon Ball Gekishin Squadra goes live on September 10th across multiple platforms including App Store, Google Play, PlayStation 5/4, Nintendo Switch, and Steam. Players can now enjoy cross-platform gameplay and save synchronization across different devices.
The Ghost Party version of the HORIPAD TURBO for Nintendo Switch™ 2 is now available, featuring a delightful party design with Gengar and Mimikyu and new features for enhanced gaming.
Marimocraft introduces a charming new Hello Kitty collection featuring water blue and angel designs, with sparkling sequin pouches and fluffy sagara embroidered keychains perfect for everyday use.
A special commemorative collection celebrating the 50th anniversary of Sanrio's beloved magazine "Monthly Strawberry News" is now available, featuring frame stamps and cushions as a set. Pre-orders begin October 1, 2025, at Japan Post's online shop.
A special pop-up store featuring The Apothecary Diaries anime opens at five Hands locations across Japan, offering exclusive autumn-themed merchandise with new original artwork of Maomao and Jinshi.
The beloved Water Hashira "Giyu Tomioka" returns in stunning detail from the hit anime "Demon Slayer Kimetsu no Yaiba"!
A comprehensive Japanese language learning book covering particles and common expressions has been published, featuring explanations in Japanese, English, Chinese, Spanish, and Vietnamese with practical examples for international fans of Japanese anime and manga.
Animate releases new "Puella Magi Madoka Magica" merchandise featuring ice cream-themed original illustrations of Madoka, Homura, Mami, Sayaka, and Kyoko, along with a special fair campaign.
A historic collaboration between Tokyo's 450-year-old incense house Nippon Kodo and Fukushima's renowned Miyaizumi Meijo brewery brings forth "AKIGASUMI," a sake that evolves in aroma like a fine fragrance. Limited to 300 bottles.
Wanibooks Co., Ltd. will release Seigo Suzuki's first art book "Uttsuku - Japanese Beauty Collection" on November 11, 2025 (Tuesday). To commemorate the release, a solo exhibition "Japanese Beauty Collection" will be held in Harajuku from November 7-11.
A new limited edition blended whisky created jointly by Nikka Whisky's former and current chief blenders, featuring rare aged malt whiskies from multiple distilleries including Miyagikyo, Ben Nevis, and Yoichi.
A new matcha-flavored carbonated beverage launches in Japan, featuring natural ingredients and innovative packaging designed for the perfect first sip experience.
Suntory releases special zodiac-themed products featuring the upcoming Year of the Horse design, including whisky and beer products scheduled for November release
To commemorate the 16th anniversary of Attack on Titan on September 9, 2025, a new merchandise project launches featuring 52 carefully selected illustrations, each with a unique serial number plate.
JUME BONSAI, a new bonsai brand by master bonsai artist Daisuke Mariko, has officially launched on September 8, 2025, proposing bonsai as artistic works that visualize moments where one feels "alive" despite being motionless.
KANMAKI, a 73-year-old foil manufacturer in Kyoto, has developed Kiraha, an innovative foil transfer sheet that allows anyone to create beautiful foil decorations simply by tracing with a ballpoint pen. The product is now available on Hobonichi Online Store as part of the Hobonichi Techo 2026 lineup.
![[Limited Time] Refreshing Autumn in a Cup: Warabi Mochi Drink Earl Grey Lemon Tea Debuts!](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/445af0fa-6712-40a1-a051-954f38e449e2.jpeg)
Introducing a new drink perfect for the start of autumn - the "Warabi Mochi Drink Earl Grey Lemon Tea", available for a limited time starting September 7, 2025. Enjoy the refreshing and elegant taste perfect for this early autumn season.
Dandelion Chocolate Japan launches its Autumn Collection 2025, featuring maple cookies, coffee toffee, and seasonal café treats starting September 4th.
A new art exhibition featuring pixel art legend eBoy opens at MIYASHITA PARK in Shibuya, showcasing 25 original artworks across the complex through September 30.
A unique art exhibition combining traditional sake culture with contemporary art opens in Shibuya. Tamanohikari Sake Brewery presents the 350×PROJECT ART EXHIBITION featuring international artists and sake tasting in a creative space.
Fashion brand AIR TOKYO releases new Attack on Titan merchandise featuring iconic scenes from the anime, including stylish t-shirts and Survey Corps-inspired MA-1 jackets.
Four new adorable Doraemon lifestyle products are launching across Japan this September. These charming accessories and organizers bring the beloved blue cat's magic into everyday life, with pre-orders now available online and store releases beginning mid-September.
Arma Bianca launches two new K-On! merchandise items featuring the beloved Afterschool Tea Time band, including a functional cassette player and decorative big pennant.
A new Kirby-themed cosmetic compact featuring the beloved pink character riding his iconic Warp Star is now available for pre-order through Premium Bandai, priced at 5,940 yen.
Lotte will launch a special collaboration between Sanrio's beloved character Kuromi and the popular chocolate snack Koala's March, available exclusively online with original clear file bonus.
A revolutionary shake-and-drink canned Basque cheesecake launches Monday, September 8th, 2025, bringing authentic Basque region flavors to Japanese vending machines with a unique melting texture.
A new collection of premium bite-sized yokan has arrived at Kuzefuku Shoten stores. These elegant Japanese confections feature traditional techniques and carefully selected ingredients, perfect for seasonal greetings or business occasions.
Three new limited-edition nama chocolate flavors bring the essence of autumn to chocolate lovers, featuring rich chestnut, sweet potato, and nutty gianduja varieties.
Hokkaido's beloved chocolate maker ROYCE' introduces eight delightful Halloween-themed products, featuring pop-up surprise boxes, colorful character chocolates, and festive packaging perfect for the spooky season.
A new series of 12 adorable floating animal toys that make cute sounds when pressed will be available from early September 2025, perfect for festivals and events.
Two new soft vinyl figures from the popular anime series Dandadan are now available for pre-order from MegaHouse. The Dover Demon and Chikichita figures capture the occult atmosphere of the series.
Special holographic posters featuring the beloved Doraemon are now available to celebrate his birthday on September 3rd. The first edition includes three designs with premium hologram foil finishing.
A new 1/7 scale figure featuring Hatsune Miku in Wing Gundam Zero EW design from the Gundam 45th Anniversary collaboration project will be released in June 2026.
Adorable snowman-style trading plushies featuring popular Jujutsu Kaisen characters are now available for pre-order, with seven different designs including two secret characters.
Lovisia releases a new Pokemon lip balm collection featuring Pikachu, Gengar, Eevee, Snorlax and four new characters in stylish pastel packaging perfect for all ages.
Popular San-X characters including Rilakkuma, Sumikko Gurashi, and Tarepanda are featured on limited edition Morinaga Biscuit packaging, complete with DIY craft activities and special campaign prizes.
Seven-Eleven Japan launches a new almond tofu-flavored version of their popular Shirokuma shaved ice dessert, available nationwide starting September 2, 2025, in limited quantities.
A new health-conscious dessert "Tofu Stick" made primarily from tofu will be released nationwide from September 10, 2025, offering plant-based protein in an indulgent treat.
New limited-edition Coconut Sable Mini features strawberry tea latte flavor, combining Earl Grey aroma with sweet-tangy strawberry in chocolate coating.
Popular battle royale game "Knives Out" announces a special collaboration with anime "KonoSuba" featuring exclusive character skins, special items, and campaign events from August 31 to September 20, 2025.
The first storybook featuring the adorable ghost character Obakenu, beloved by elementary school children, has been released. This colorful book includes three original stories, psychological tests, fortune telling, and four-panel comics.
The popular Oreo Strawberry Cream flavor is now available in a convenient 24-piece family pack format, offering great value for families and sharing.
The popular "Kimetsu Cans" from the 2020 Demon Slayer x DyDo Drinco collaboration are now available as miniature charms in Gashapon machines nationwide.
New Fushigi Yugi Ichigeki Collection featuring 75mm matte can badges with original artwork by manga creator Watase Yuu launches September 27, 2025 at retailers nationwide.
KURAND launches a special collaboration mead tasting set featuring three varieties of honey wine inspired by the popular manga Moyasimon, available for purchase starting August 28th.
New autumn-winter wear featuring Nishimura Yuji's unique illustrations of beloved Sanrio characters, plus relaunch of popular accessories from the first collaboration. Available at Don Quijote and Apita stores nationwide starting August 30.
A new collaboration between SEGA's beloved Sonic the Hedgehog and Sanrio's popular characters brings super-cute plushies and mascots to fans worldwide, launching November 2025.
The popular DIY craft kit series Tukurundesu® announces 10 new Sanrio character collaboration items, including miniature houses and wood puzzles featuring Hello Kitty, My Melody, and more beloved characters.
New merchandise featuring Ultraseven, Ultraman Zero, and Ultraman Z will be available at TSUBURAYA CONVENTION 2025 and general retail stores starting November 2025.
Three new merchandise items from the popular anime Cute High Earth Defense Club HAIKARA! are now available, featuring blind-packaged can badges, acrylic hair ties, and acrylic keychains with 8 different designs each.
Azumaker introduces new Dr.STONE die-cut stickers featuring 7 popular characters, available exclusively at CharaON! online shop for ¥550 each, releasing October 31, 2025.
Marui Zoukei Furniture Industry introduces ENGI-BAKO, a revolutionary irori table combining 80 years of traditional Japanese craftsmanship with modern convenience for camping, dining, and outdoor activities.
KIMONO ARCH launches the first installment of their 2025 Autumn & Winter Collection featuring traditional Katakai-Momen kimono with natural dyes and reversible denim-style fabrics.
Nitori has released an adorable dorayaki-shaped cushion with incredibly realistic appearance and soft mochi-like texture, now available at select stores and online.
This is CHIFFON CAKE introduces a new caramel flavor of their popular cassata sandwich series, featuring deep caramel taste with pistachios and walnuts
Trading Monyumo plushies featuring characters from the popular anime Jujutsu Kaisen's 'Hidden Inventory/Premature Death' arc are now available for pre-order. The collection includes 10 varieties with 8 regular designs and 2 secret designs, scheduled for release in late August 2025.
Lotte's new chestnut-flavored Nama Choco Pie will be available nationwide on September 1, 2025, featuring autumn flavors in an easy-to-eat chilled dessert format.
Hello! This is Sekino from the Holiday Travel editorial team! Following up from last time, today I'd like to introduce another one of my favorite snacks.
Hello! This is Sekino from the Holiday Travel editorial team! Today I'd like to introduce my favorite snack ❤️
Beloved Japanese children's characters Gachapin and Mukku are teaming up with fashion brand Maison de FLEUR for an adorable collection featuring bags, pouches, charms, and handkerchiefs, launching January 9 at stores nationwide.
Hello! This is the Holiday Travel Editor. This time, we’re excited to introduce our popular service—“1 Hour Private Photoshoot Experience”— in detail.
Jun. 16, 2024 Hello, this is the Holiday Travel editorial team! Today we feature the staff of Holiday Travel! We hope to share...
Overview and Storyline Basic Information “Suzume no Tojimari” is a film directed by Makoto Shinkai, released on November 11, 2022. Makoto Shinkai has captivated audiences worldwide with his previous works like “Your Name.” and “Weathering with You.” This film also showcases his meticulous direction and beautiful visual aesthetics. The main cast includes Nanoka Hara, who […]
Summary This time, I went bar hopping in Shibuya, a bustling district filled with numerous restaurants! Despite the chilly weather on that day, enjoying hot oden warmed me up and added to the fun of my hopping journey. I hope this page serves as a valuable reference for your trip✨ *Please note that information and […]
What is Shibuya Scramble Square（渋谷スクランブルスクエア）? Shibuya Scramble Square opened in 2019 as a new landmark tower directly above Shibuya Station.The tower is approximately 230 meters high, with 47 floors above ground, and includes stores, restaurants, community space, offices, and observation facilities. The concept is “mix, create, and spread to the world”. As a place where […]
What is Shibuya PARCO（渋谷パルコ）? PARCO is one of the most popular commercial facilities in Japan. Operating in major cities such as Tokyo and Osaka, PARCO continues to introduce cutting-edge fashion and the latest trends. In particular, PARCO here in Shibuya is the flagship store of PARCO and is synonymous with Shibuya culture. This store was […]
Tokyo is dotted with numerous attractive commercial facilities. In this article, we will introduce 10 places that we especially recommend to all visitors to Tokyo. Enjoy shopping and dining experiences that combine Japanese tradition and modern culture! Click here to learn more about Tokyo. Shibuya Scramble Square (渋谷スクランブルスクエア) Shibuya Scramble Square, a landmark tower directly […]
What is Shibuya Sky? Shibuya Sky” is the highest observation point in Shibuya, approximately 230 meters above ground level, and one of the largest rooftop observation spaces in Japan, covering approximately 2,500 square meters. It is located on the rooftop of a commercial building called Shibuya Scramble Square. Fuji, Tokyo Sky Tree, Tokyo Tower, and […]
We spent a full day exploring three of Shibuya's most popular commercial facilities – Shibuya Scramble Square, Shibuya PARCO, and Miyashita Park. We discovered a different side of Shibuya beyond the famous crossing, enjoying lunch, shopping, and even some afternoon drinks. Follow our day plan to get the most out of these three spots.
Shibuya is a part of Tokyo that never stops changing. This page covers Shibuya's major landmarks, the newest commercial facilities that opened in 2024, fashionable cafes with photo-worthy drinks, and practical tips for getting around. Plan your visit with our curated guide to classic and new Shibuya hotspots.
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